{"id":22190,"date":"2023-06-23T12:03:07","date_gmt":"2023-06-23T12:03:07","guid":{"rendered":"https:\/\/vibetrace.com\/?p=22190"},"modified":"2023-07-04T08:19:48","modified_gmt":"2023-07-04T08:19:48","slug":"top-customer-segments-ideas-to-extract-from-a-customer-data-platform","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u5f9e\u5ba2\u6236\u6578\u64da\u5e73\u53f0\u4e2d\u63d0\u53d6\u7684\u9802\u7d1a\u5ba2\u6236\u7d30\u5206\u60f3\u6cd5\/","title":{"rendered":"\u5f9e\u5ba2\u6236\u6578\u64da\u5e73\u53f0\u63d0\u53d6\u7684\u9802\u7d1a\u5ba2\u6236\u7d30\u5206\u60f3\u6cd5"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u60a8\u5982\u4f55\u624d\u80fd\u5728\u6b63\u78ba\u7684\u6642\u523b\u4ee5\u6700\u512a\u60e0\u7684\u50f9\u683c\u5438\u5f15\u60a8\u7684\u7406\u60f3\u5ba2\u6236\uff1f\u7b54\u6848\u53ea\u6709\u4e00\u500b\u2014\u2014 <strong>\u5ba2\u6236\u7d30\u5206<\/strong>\u3002\u6240\u8b02\u7684\u5ba2\u6236\u6578\u64da\u5e73\u53f0 (CDP) \u6539\u8b8a\u4e86\u6211\u5011\u6536\u96c6\u4fe1\u606f\u548c\u5b9a\u4f4d\u6d3b\u52d5\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u9019\u4e00\u5207\u90fd\u662f\u56e0\u70ba CDP \u6253\u958b\u4e86\u5927\u9580 <strong>\u8a73\u7d30\u7684\u5ba2\u6236\u7d30\u5206<\/strong>. <\/p>\n\n\n\n<p>A<a href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u6578\u64da\u5e73\u53f0\/\"> \u5ba2\u6236\u6578\u64da\u5e73\u53f0<\/a> \u5c31\u50cf\u4e00\u9ad4\u5316 VibeTrace \u71df\u92b7\u5e73\u53f0\u4e2d\u7684\u529f\u80fd\u4e00\u6a23\uff0c\u60a8\u53ef\u4ee5\u5584\u5f85\u60a8\u7684\u5ba2\u6236 <strong>\u4ed6\u5011\u61c9\u5f97\u7684\u548c\u5c0d\u4f60\u7684\u8981\u6c42<\/strong> \u2013 \u4ed6\u5011\u662f\u7368\u7279\u7684\u500b\u9ad4\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u8ffd\u6c42\u66f4\u9ad8\u7684\u53c3\u8207\u5ea6\u548c\u66f4\u591a\u7684\u92b7\u91cf\uff0c\u8acb\u5805\u6301\u5230\u5e95\u3002\u5728\u9019\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u5c07\u8a73\u7d30\u8a0e\u8ad6\u4ec0\u9ebc\u662f\u5ba2\u6236\u7d30\u5206\u4ee5\u53ca\u5982\u4f55\u5229\u7528\u5ba2\u6236\u7d30\u5206 <strong>\u53d6\u5f97\u66f4\u9ad8\u7684\u6210\u7e3e<\/strong>\u3002\u8b93\u6211\u5011\u6df1\u5165\u63a2\u8a0e\u5427\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ec0\u9ebc\u662f\u5ba2\u6236\u6578\u64da\u5e73\u53f0\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5ba2\u6236\u6578\u64da\u5e73\u53f0\u662f\u4e00\u500b\u8edf\u4ef6\u89e3\u6c7a\u65b9\u6848\uff0c<strong>\u6536\u96c6\u548c\u532f\u7e3d\u4f86\u81ea\u7dda\u4e0b\u548c\u7dda\u4e0a\u6e20\u9053\u7684\u6578\u64da<\/strong>\uff0c\u5275\u5efa\u4e00\u500b <strong>\u96c6\u4e2d\u5f0f\u6578\u64da\u4e2d\u5fc3<\/strong>\u3002\u5b83\u5305\u542b\u6709\u95dc\u60a8\u7684\u5ba2\u6236\u53ca\u5176\u6bcf\u6b21\u4e92\u52d5\u7684\u6578\u64da <strong>\u5728\u6bcf\u500b\u63a5\u89f8\u9ede<\/strong> \u8207\u60a8\u7684\u696d\u52d9\u3002<\/p>\n\n\n\n<p>\u90a3\u662f\u4e00\u500b <strong>\u5bf6\u8cb4\u7684\u4fe1\u606f\u4f86\u6e90<\/strong> \u60a8\u53ef\u4ee5\u901a\u904e\u5e7e\u4e4e\u7121\u9650\u591a\u7a2e\u65b9\u5f0f\u9032\u884c\u7d30\u5206 <strong>\u500b\u6027\u5316\u60a8\u7684\u71df\u92b7\u6d3b\u52d5<\/strong>\u3002\u6700\u7d42\uff0c\u9019\u5c0e\u81f4\u4e86\u4e00\u4ef6\u4e8b\u2014\u2014 <strong>\u63d0\u9ad8\u53c3\u8207\u5ea6\u548c\u66f4\u597d\u7684\u92b7\u552e<\/strong>.<\/p>\n\n\n\n<p>\u6839\u64da<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\" target=\"_blank\" rel=\"noopener\"> HubSpot \u7684\u6700\u65b0\u7814\u7a76<\/a>\uff0c\u6578\u64da\u5c07\u64ad\u653e <strong>\u8209\u8db3\u8f15\u91cd\u7684\u4f5c\u7528<\/strong> 2023 \u5e74\u53ca\u672a\u4f86\u7684\u71df\u92b7\u3002\u5b83\u6709\u52a9\u65bc\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>36% \u71df\u92b7\u4eba\u54e1\u66f4\u6709\u6548\u5730\u63a5\u89f8\u53d7\u773e\uff1b<\/li>\n\n\n\n<li>36%\u71df\u92b7\u4eba\u54e1\u5275\u9020\u9ad8\u6548\u5167\u5bb9\uff1b<\/li>\n\n\n\n<li>36% \u71df\u92b7\u4eba\u54e1\u78ba\u5b9a\u6700\u6709\u6548\u7684\u71df\u92b7\u7b56\u7565\uff1b<\/li>\n\n\n\n<li>32% \u71df\u92b7\u4eba\u54e1\u63d0\u9ad8\u6295\u8cc7\u56de\u5831\u7387\uff1b<\/li>\n\n\n\n<li>29% \u71df\u92b7\u4eba\u54e1\u6539\u5584\u5ba2\u6236\u5c0d\u54c1\u724c\u7684\u9ad4\u9a57\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u540c\u6642\uff0c <strong>53% \u71df\u92b7\u4eba\u54e1\u5206\u4eab\u4e86\u4ed6\u5011\u9762\u81e8\u7684\u6700\u5927\u6311\u6230<\/strong> 2023\u5e74\u5c07\u7f3a\u4e4f\u9ad8\u8cea\u91cf\u6578\u64da\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u5982\u679c\u4f60\u80fd\u70ba\u81ea\u5df1\u6536\u96c6\u9ad8\u8cea\u91cf\u7684\u6578\u64da\uff0c <strong>\u4f60\u6703\u9818\u5148\u4e00\u6b65<\/strong> \u6bd4\u8cfd\u7684\u3002\u9019\u53ef\u4ee5\u901a\u904e VibeTrace \u7b49\u5167\u7f6e CDP \u5be6\u73fe\u3002<\/p>\n\n\n\n<p><em>\u70ba\u4e86\u5be6\u73fe\u9810\u671f\u7684\u7d50\u679c\u4e26\u5927\u529b\u63a8\u52d5\u60a8\u7684\u696d\u52d9\uff0c\u60a8\u6240\u9700\u8981\u7684\u53ea\u662f\u6b63\u78ba\u7684\u7d30\u5206\u5e02\u5834\u3002\u4f46\u9996\u5148\u4ec0\u9ebc\u662f\u5ba2\u6236\u7fa4\u5462\uff1f\u8b93\u6211\u5011\u4f86\u770b\u770b\uff01<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ec0\u9ebc\u662f\u5ba2\u6236\u7fa4\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5ba2\u6236\u7d30\u5206\u7684\u904e\u7a0b\u5305\u62ec <strong>\u5c07\u60a8\u7684\u5ba2\u6236\u7fa4\u5206\u6210\u66f4\u5c0f\u7684\u7fa4\u9ad4<\/strong> \u7531\u7279\u5b9a\u7279\u5fb5\u3001\u54c1\u8cea\u6216\u8cfc\u8cb7\u8005\u884c\u70ba\u806f\u5408\u8d77\u4f86\u3002\u60a8\u53ef\u4ee5\u76f4\u63a5\u5f9e\u901a\u904e CDP \u6536\u96c6\u7684\u6578\u64da\u4e2d\u5f97\u51fa\u5ba2\u6236\u7d30\u5206\u3002<\/p>\n\n\n\n<p>\u7531\u65bc\u5f37\u5927\u7684\u5ba2\u6236\u6578\u64da\u5e73\u53f0\u805a\u5408\u4e86\u591a\u500b\u6578\u64da\u6e90\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u5c07\u9019\u4e9b\u7d30\u5206 <strong>\u5982\u60a8\u6240\u9858\u8a73\u7d30\u6216\u4e00\u822c<\/strong>.<\/p>\n\n\n\n<p><strong><em>\u5c08\u5bb6\u5efa\u8b70\uff1a <\/em><\/strong><em>\u60a8\u7684\u7d30\u5206\u8d8a\u8a73\u7d30\uff0c\u60a8\u5c31\u80fd\u88fd\u5b9a\u8d8a\u597d\u7684\u7b56\u7565\u2014\u2014\u5275\u5efa\u5ba2\u6236\u7d30\u5206\u6642\u8981\u6df1\u5165\u3002\u4e0d\u904e\uff0c\u8acb\u8a18\u4f4f\u4e0d\u8981\u8b93\u5b83\u5011\u592a\u7a84\uff01<\/em><\/p>\n\n\n\n<p>\u7576\u60a8\u4e0d\u50c5\u50c5\u6839\u64da\u5e74\u9f61\u6216\u4f4d\u7f6e\u9032\u884c\u7d30\u5206\u6642\uff0c\u60a8\u53ef\u4ee5\u958b\u767c <strong>\u91cf\u8eab\u5b9a\u5236\u7684\u7b56\u7565\u548c\u6709\u91dd\u5c0d\u6027\u7684\u6d3b\u52d5<\/strong> \u5177\u6709\u66f4\u5927\u7684\u500b\u6027\u5316\u548c\u5177\u9ad4\u7d30\u7bc0\u3002\u9019\u5c31\u662f\u60a8\u9700\u8981\u5c0d\u5ba2\u6236\u9032\u884c\u7d30\u5206\u7684\u4e3b\u8981\u539f\u56e0\u3002<\/p>\n\n\n\n<p>\u9019\u6a23\uff0c\u4f60\u5c31\u53ef\u4ee5\u6210\u70ba <strong>\u5b58\u5728\u65bc\u6bcf\u500b\u63a5\u89f8\u9ede<\/strong> \u5728\u6b63\u78ba\u7684\u6642\u9593\u63d0\u4f9b\u6b63\u78ba\u7684\u5831\u50f9\uff0c\u4e26\u6eff\u8db3\u5ba2\u6236\u7684\u7279\u5b9a\u9700\u6c42\u3001\u8981\u6c42\u548c\u504f\u597d\u3002\u63db\u53e5\u8a71\u8aaa - <strong>\u8b93\u4ed6\u5011\u9ad8\u8208<\/strong>.<\/p>\n\n\n\n<p><em>\u9019\u5c31\u662f\u5275\u5efa\u5ba2\u6236\u7fa4\u7684\u6700\u7d42\u7d50\u679c\u3002\u4f46\u7e3d\u9ad4\u597d\u8655\u662f\u4ec0\u9ebc\uff1f\u6211\u5011\u5c07\u5728\u4e0b\u4e00\u7bc0\u4e2d\u770b\u5230\u5b83\u5011\u3002<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u70ba\u4ec0\u9ebc\u8981\u7d30\u5206\u5ba2\u6236\uff1f<\/strong><\/h2>\n\n\n\n<p>\u7576\u60a8\u6839\u64da\u5ba2\u6236\u7684\u5177\u9ad4\u9700\u6c42\u8abf\u6574\u60a8\u7684\u4fe1\u606f\u548c\u65b9\u6cd5\u6642\uff0c\u60a8\u53ef\u4ee5\u901a\u904e\u4ee5\u4e0b\u65b9\u5f0f\u5411\u4ed6\u5011\u9032\u884c\u71df\u92b7\uff1a <strong>\u66f4\u597d\u3001\u66f4\u6709\u5438\u5f15\u529b\u7684\u65b9\u5f0f<\/strong>\u3002\u901a\u904e\u5ba2\u6236\u7d30\u5206\uff0c\u60a8\u53ef\u4ee5\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u5275\u9020\u589e\u5f37\u548c\u500b\u6027\u5316\u7684\u9ad4\u9a57<\/strong><\/h3>\n\n\n\n<p>\u6839\u64da<a href=\"https:\/\/www.slideshare.net\/adobe\/adobe-personalization-2020-survey-of-consumers-and-marketers\" target=\"_blank\" rel=\"noopener\"> Adobe \u500b\u6027\u5316\u8abf\u67e5<\/a>, <strong>89% \u71df\u92b7\u4eba\u54e1\u767e\u5206\u6bd4<\/strong> \u500b\u6027\u5316\u71df\u92b7\u6d3b\u52d5\u5c0d\u6295\u8cc7\u56de\u5831\u7387\u7522\u751f\u7a4d\u6975\u5f71\u97ff\u3002\u9019\u662f\u56e0\u70ba\u60a8\u53ef\u4ee5\u5728\u5ba2\u6236\u65c5\u7a0b\u7684\u6bcf\u500b\u968e\u6bb5\u76f4\u63a5\u8207\u4ed6\u5011\u4ea4\u8ac7\u4e26\u63d0\u4f9b\u5408\u9069\u7684\u512a\u60e0\u3002<\/p>\n\n\n\n<p>\u8acb\u8a18\u4f4f\uff0c\u6bcf\u500b\u5ba2\u6236\u90fd\u662f\u4e0d\u540c\u7684\uff0c\u5275\u5efa\u5b9a\u5236\u9ad4\u9a57\u6703\u5c0d\u7d50\u679c\u7522\u751f\u5de8\u5927\u5f71\u97ff\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u95dc\u65bc\u500b\u6027\u5316\u7684\u6700\u65b0\u7814\u7a76\u8868\u660e\uff0c\u5e7e\u4e4e <strong>50% \u7684\u5ba2\u6236\u5c07\u91cd\u8907\u8cfc\u8cb7 <\/strong>\u5982\u679c\u4ed6\u5011\u7372\u5f97\u500b\u6027\u5316\u7684\u8cfc\u7269\u9ad4\u9a57\u3002 \uff08<a href=\"https:\/\/segment.com\/state-of-personalization-report\/\" target=\"_blank\" rel=\"noopener\">\u7279\u5a01\u5229\u5967<\/a>)<\/li>\n\n\n\n<li><strong>67%\u7684\u5ba2\u6236\u9700\u8981\u76f8\u95dc\u5efa\u8b70<\/strong>\uff0c \u548c <strong>66% \u9700\u8981\u5b9a\u5236\u6d88\u606f\u50b3\u905e<\/strong> \u7b26\u5408\u4ed6\u5011\u7684\u9700\u6c42\u3002 \uff08<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">\u9ea5\u80af\u932b<\/a>)<\/li>\n\n\n\n<li><strong>78% \u7684\u5ba2\u6236\u66f4\u6709\u53ef\u80fd\u63a8\u85a6\u60a8\u7684\u54c1\u724c<\/strong> \u5982\u679c\u60a8\u63d0\u4f9b\u500b\u6027\u5316\u9ad4\u9a57\uff0c\u8acb\u5411\u670b\u53cb\u548c\u5bb6\u4eba\u5206\u4eab\u3002 \uff08<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">\u9ea5\u80af\u932b<\/a>)<\/li>\n<\/ol>\n\n\n\n<p>\u9019\u8868\u660e\u500b\u6027\u5316\u662f\u6210\u529f\u7684\u95dc\u9375\u56e0\u7d20\u3002\u4f46\u8981\u6210\u529f\u5275\u5efa\u500b\u6027\u5316\u6d88\u606f\u4e26\u5229\u7528<a href=\"https:\/\/vibetrace.com\/zh\/\u7522\u54c1\u63a8\u85a6\u5f15\u64ce\/\"> \u7522\u54c1\u63a8\u85a6\u5f15\u64ce<\/a>\uff0c\u60a8\u9700\u8981\u6578\u64da\u4ee5\u53ca\u53ef\u4ee5\u5f9e\u4e2d\u5f97\u51fa\u7684\u5ba2\u6236\u7fa4\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">\u9700\u8981\u5ba2\u6236\u7d30\u5206\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">\u57fa\u65bc\u5f37\u5927\u7684 CDP\uff0c\u60a8\u5c07\u80fd\u5920\u6839\u64da RFM \u72c0\u614b\u3001CLV \u6216\u8a31\u591a\u5176\u4ed6\u5143\u7d20\u5c0d\u5ba2\u6236\u9032\u884c\u7d30\u5206\uff0c\u4ee5\u5be6\u73fe\u6210\u529f\u7684\u71df\u92b7\u7d30\u5206\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u7d30\u5206\/\">\u4e86\u89e3\u66f4\u591a<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u512a\u5316\u6709\u91dd\u5c0d\u6027\u7684\u6d3b\u52d5<\/strong><\/h3>\n\n\n\n<p>\u6bcf\u500b\u4f01\u696d\u90fd\u5922\u60f3\u64c1\u6709\u5ee3\u95ca\u7684\u5ba2\u6236\u7fa4\u3002\u6700\u91cd\u8981\u7684\u4e0d\u662f\u898f\u6a21\uff0c\u800c\u662f\u5ba2\u6236\u652f\u4ed8\u7684\u91d1\u984d\u3002\u4ed6\u5011\u662f\u56de\u982d\u5ba2\u55ce\uff1f\u56e0\u70ba\u5982\u679c\u6c92\u6709\uff0c <strong>\u4f60\u53ea\u662f\u932f\u904e\u4e86\u5229\u6f64<\/strong>.<\/p>\n\n\n\n<p>\u5ba2\u6236\u7d30\u5206\u53ef\u4ee5\u5e6b\u52a9\u60a8 <strong>\u66f4\u597d\u5730\u7406\u89e3\u4eba\u5011\u5982\u4f55\u4e92\u52d5<\/strong> \u8207\u60a8\u7684\u696d\u52d9\u548c\u6d3b\u52d5\u3002\u9019\u6a23\uff0c\u60a8\u5c31\u53ef\u4ee5\u512a\u5316\u60a8\u7684\u5ee3\u544a\u6d3b\u52d5\u4e26 <strong>\u5de7\u5999\u5730\u63a8\u52d5\u9867\u5ba2<\/strong> \u5230\u6f0f\u6597\u4e2d\u7684\u4e0b\u4e00\u6b65\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u4ee5\u540c\u6a23\u7684\u65b9\u5f0f\u5c0d\u5f85\u6bcf\u4e00\u4f4d\u5ba2\u6236\uff0c\u4e26\u4e00\u904d\u53c8\u4e00\u904d\u5730\u5411\u4ed6\u5011\u50b3\u9054\u76f8\u540c\u7684\u4fe1\u606f\uff0c\u7d50\u679c\u5c07\u4e0d\u6703\u5f97\u5230\u6539\u5584\u3002\u4f60\u5f88\u53ef\u80fd\u7121\u6cd5\u9a45\u4f7f\u4ed6\u5011\u53bb <strong>\u5ba2\u6236\u751f\u547d\u9031\u671f\u7684\u4e0b\u4e00\u968e\u6bb5<\/strong>.<\/p>\n\n\n\n<p><em>\u901a\u904e\u5ba2\u6236\u7d30\u5206\uff0c\u60a8\u53ef\u4ee5\u5275\u5efa\u548c\u57f7\u884c\u589e\u5f37\u7684\u71df\u92b7\u6d3b\u52d5\u3001\u57f9\u990a\u95dc\u4fc2\u4e26\u5411\u5ba2\u6236\u8868\u660e\u60a8\u7279\u5225\u95dc\u5fc3\u4ed6\u5011\u3002\u9019\u6703\u5e36\u4f86\u4e00\u500b\u5408\u4e4e\u908f\u8f2f\u7684\u7d50\u679c\u3002<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u63d0\u9ad8\u92b7\u552e\u548c\u6536\u5165<\/strong><\/h3>\n\n\n\n<p>\u9019\u65b9\u9762\u7684\u6578\u64da\u5f88\u660e\u78ba\u2014\u2014\u570d\u7e5e\u5ba2\u6236\u7d30\u5206\u5275\u5efa\u7684\u6d3b\u52d5 <strong>\u53ef\u4ee5\u901a\u904e 760% \u589e\u52a0\u6536\u5165<\/strong>. (<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/guide-to-segmentation-for-the-evolving-marketer\/\" target=\"_blank\" rel=\"noopener\">\u6d3b\u52d5\u76e3\u63a7<\/a>)<\/p>\n\n\n\n<p>\u9019\u662f\u6253\u958b\u7387\u548c\u9ede\u64ca\u7387\u63d0\u9ad8\u4ee5\u53ca\u9000\u8a02\u91cf\u6e1b\u5c11\u7684\u76f4\u63a5\u7d50\u679c\u3002\u901a\u904e\u5ba2\u6236\u6578\u64da\u5e73\u53f0\u548c\u5ba2\u6236\u7d30\u5206\uff0c\u60a8\u53ef\u4ee5 <strong>\u88fd\u4f5c\u76f8\u95dc\u5167\u5bb9\u548c\u6d3b\u52d5<\/strong>\u3002\u7576\u9019\u7a2e\u60c5\u6cc1\u767c\u751f\u6642\uff0c\u5ba2\u6236\u5c31\u6703\u958b\u59cb\u95dc\u5fc3\u3002<\/p>\n\n\n\n<p><em>\u9019\u4e00\u5207\u90fd\u662f\u56e0\u70ba\u60a8\u9996\u5148\u5411\u4ed6\u5011\u8868\u660e\u60a8\u95dc\u5fc3\u4ed6\u5011\u7684\u9858\u671b\u548c\u8208\u8da3\u3002<\/em><\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u4ecd\u7136\u4e0d\u78ba\u5b9a\u5982\u4f55\u4ee5\u6709\u610f\u7fa9\u7684\u65b9\u5f0f\u7d30\u5206\u5ba2\u6236\uff0c\u4e0b\u9762\u6211\u5011\u6536\u96c6\u4e86\u4e00\u4e9b <strong>\u6700\u53d7\u6b61\u8fce\u7684\u7279\u5fb5\u548c\u7279\u5fb5<\/strong>\u3002\u4f60\u9084\u6703\u767c\u73fe <strong>\u95dc\u9375\u5ba2\u6236\u7fa4\u60f3\u6cd5<\/strong> \u60a8\u53ef\u4ee5\u5f9e CDP \u4e2d\u63d0\u53d6\u5167\u5bb9\uff0c\u56e0\u6b64\u8acb\u7e7c\u7e8c\u95b1\u8b80\uff0c\u7acb\u5373\u958b\u59cb\u6539\u9032\u60a8\u7684\u71df\u92b7\u6d3b\u52d5\uff01<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">\u60f3\u4e86\u89e3\u71df\u92b7\u7684\u6700\u65b0\u52d5\u614b\u55ce\uff1f<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">\u8a02\u95b1\u6211\u5011\u7684 Retail CX \u96fb\u5b50\u5831\uff01<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">\u8207\u512a\u5316\u60a8\u7684\u6578\u5b57\u6536\u5165\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u4fdd\u6301\u806f\u7e6b\u3002<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"\u540d\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">\u8a02\u95b1\u6211<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"zh\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">\u55ae\u64ca\u6309\u9215\u5373\u8868\u793a\u60a8\u63a5\u53d7\u6211\u5011\u7684 <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/zh\/\u689d\u6b3e\u548c\u689d\u4ef6\/\" target=\"_blank\">\u689d\u6b3e\u53ca\u689d\u4ef6<\/a>\u3002\u60a8\u9084\u9700\u8981\u78ba\u8a8d\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u3002<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5ba2\u6236\u7d30\u5206\u4e2d\u4f7f\u7528\u7684\u6d41\u884c\u7279\u5fb5<\/strong><\/h2>\n\n\n\n<p>\u9996\u5148\uff0c\u6211\u8981\u6307\u51fa\u7684\u662f\uff0cCDP \u6536\u96c6\u7684\u6578\u64da\u6709\u4e0d\u540c\u7684\u4f86\u6e90\uff0c\u56e0\u6b64\u6709\u4e0d\u540c\u7684\u985e\u578b\u3002\u6211\u7684\u610f\u601d\u662f <strong>\u7372\u53d6\u65b9\u5f0f\u548c\u6e20\u9053<\/strong>\u3002\u56e0\u6b64\uff0c\u60a8\u5c07\u53ef\u4ee5\u4f7f\u7528\u56db\u7a2e\u4e3b\u8981\u6578\u64da\u985e\u578b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u96f6\u65b9\u6578\u64da<\/li>\n\n\n\n<li>\u7b2c\u4e00\u65b9\u6578\u64da<\/li>\n\n\n\n<li>\u7b2c\u4e8c\u65b9\u6578\u64da<\/li>\n\n\n\n<li>\u7b2c\u4e09\u65b9\u6578\u64da<\/li>\n<\/ul>\n\n\n\n<p>\u95b1\u8b80\u66f4\u591a\u95dc\u65bc <a href=\"https:\/\/vibetrace.com\/zh\/zero-and-first-party-data-importance-and-time-tested-implementation-strategies\/\" data-type=\"post\" data-id=\"21640\">\u96f6\u548c\u7b2c\u4e00\u65b9<\/a> \u6578\u64da\u3002<\/p>\n\n\n\n<p>\u4ed6\u5011\u6709\u4ed6\u5011\u7684\u5177\u9ad4\u60c5\u6cc1\uff0c\u6211\u5011\u5df2\u7d93 <strong>\u5728\u9019\u88e1\u8a73\u7d30\u8a0e\u8ad6\u4e86\u5b83\u5011<\/strong>\u3002\u8acb\u8a18\u4f4f\uff0c\u96f6\u65b9\u6578\u64da\u6700\u53ef\u9760\uff0c\u4f46\u8303\u570d\u6700\u5c0f\uff0c\u800c\u7b2c\u4e09\u65b9\u6578\u64da\u8986\u84cb\u7bc4\u570d\u66f4\u5927\uff0c\u4f46\u6700\u4e0d\u53ef\u9760\u3002<\/p>\n\n\n\n<p>\u7d44\u5408\u9019\u4e9b\u6578\u64da\u985e\u578b\u5c07\u5c0d\u60a8\u6709\u6240\u5e6b\u52a9 <strong>\u6df7\u5408\u642d\u914d\u7279\u5b9a\u7279\u5fb5<\/strong>\u3001\u884c\u70ba\u548c\u8208\u8da3 <strong>\u88fd\u4f5c\u9ad8\u6548\u7684\u6d88\u606f<\/strong> \u4e26\u901a\u904e\u6709\u610f\u7fa9\u7684\u7d30\u5206\u4f86\u5438\u5f15\u60a8\u7684\u7406\u60f3\u5ba2\u6236\u3002<\/p>\n\n\n\n<p><em>\u8b93\u6211\u5011\u770b\u770b\u4f86\u81ea\u4e0d\u540c\u6578\u64da\u985e\u578b\u7684\u7279\u5fb5\u7684\u4e00\u4e9b\u6d41\u884c\u793a\u4f8b\u3002<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7528\u65bc\u7d30\u5206\u7684\u6d41\u884c\u7279\u5fb5\u793a\u4f8b<\/strong><\/h3>\n\n\n\n<p><strong>\u8d77\u9ede<\/strong> \u5c0d\u65bc\u8a31\u591a\u4f01\u696d\u4f86\u8aaa\uff0c\u6700\u91cd\u8981\u7684\u662f\u6027\u5225\u548c\u5e74\u9f61\u3002\u7576\u7136\uff0c\u5982\u679c\u4e00\u5bb6\u516c\u53f8\u5728\u672c\u5730\u904b\u71df\uff0c\u5730\u7406\u4f4d\u7f6e\u7dca\u96a8\u5176\u5f8c\u3002\u8981\u589e\u52a0\u6df1\u5ea6\uff0c\u8acb\u5305\u62ec\u5ba2\u6236\u65c5\u7a0b\u968e\u6bb5\u548c\u7279\u5b9a\u7db2\u7ad9\u6d3b\u52d5\u3002<\/p>\n\n\n\n<p>\u70ba\u4e86\u589e\u52a0\u500b\u6027\u5316\u7684\u611f\u89ba\uff0c\u60a8\u53ef\u4ee5\u70ba\u5ba2\u6236\u5206\u914d\u50f9\u503c\u89c0\u548c\u500b\u6027\u7279\u5fb5\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u6536\u96c6\u6578\u64da\u4e26\u5c0d\u5176\u9032\u884c\u5206\u6bb5 <strong>\u8207\u7406\u60f3\u8cb7\u5bb6\u89d2\u8272\u76f8\u95dc<\/strong> \uff08\u6216\u4eba\u7269\u89d2\u8272\uff0c\u5982\u679c\u6709\u591a\u500b\u7684\u8a71\uff09\u60a8\u5728\u525b\u958b\u59cb\u5275\u696d\u6642\u5c31\u5df2\u7d93\u5145\u5be6\u4e86\u3002<\/p>\n\n\n\n<p><em>\u6839\u64da\u60a8\u70ba\u5ba2\u6236\u7fa4\u9078\u64c7\u7684\u4e3b\u8981\u7279\u5fb5\uff0c\u60a8\u53ef\u4ee5\u958b\u767c\u5e7e\u7a2e\u6709\u50f9\u503c\u7684\u6a21\u578b\u3002\u4e0b\u9762\uff0c\u6211\u5011\u5c07\u7c21\u8981\u4ecb\u7d39\u4e00\u4e9b\u6700\u53d7\u6b61\u8fce\u7684\u3002<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5ba2\u6236\u7fa4\u7684\u985e\u578b<\/strong><\/h2>\n\n\n\n<p>\u73fe\u5728\u60a8\u5df2\u7d93\u4e86\u89e3\u4e86\u54ea\u4e9b\u7279\u5fb5\u4ee5\u53ca\u53ef\u4ee5\u5728 CDP \u4e2d\u805a\u5408\u54ea\u4e9b\u6578\u64da\u985e\u578b\uff0c\u8b93\u6211\u5011\u770b\u770b\u6700\u5e38\u898b\u7684\u5ba2\u6236\u7fa4\u3002\u4ed6\u5011\u662f <strong>\u7d93\u904e\u6642\u9593\u8003\u9a57\u7684\u6a21\u578b<\/strong> \u7576\u60a8\u958b\u59cb\u6253\u9020\u81ea\u5df1\u7684\u5ba2\u6236\u7fa4\u6642\uff0c\u9019\u70ba\u60a8\u63d0\u4f9b\u4e86\u4e00\u500b\u5f88\u597d\u7684\u8d77\u9ede\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments-878x1024.png\" alt=\"\" class=\"wp-image-22446\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u4eba\u53e3\u7d30\u5206<\/strong><\/h3>\n\n\n\n<p>\u4eba\u53e3\u7d71\u8a08\u7279\u5fb5\u662f <strong>\u4e00\u822c\u7279\u5fb5<\/strong> \u793e\u6703\u5718\u9ad4\u5171\u4eab\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u9019\u4e9b\u4e00\u822c\u7279\u5fb5\u6839\u64da\u5ba2\u6236\u7684\u5e74\u9f61\u3001\u5a5a\u59fb\u72c0\u6cc1\u3001\u6027\u5225\u548c\u8077\u696d\u5c0d\u5ba2\u6236\u9032\u884c\u7d30\u5206\u3002<\/p>\n\n\n\n<p>\u9019\u4e9b\u63ed\u793a\u4e86\u5f88\u591a <strong>\u53ef\u884c\u7684\u898b\u89e3<\/strong> \u95dc\u65bc\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u2014\u2014\u4ed6\u5011\u7684\u5bcc\u88d5\u7a0b\u5ea6\u3001\u4ed6\u5011\u53ef\u80fd\u5c0d\u4ec0\u9ebc\u611f\u8208\u8da3\uff0c\u4e26\u6839\u64da\u9019\u4e9b\u7279\u5fb5\u78ba\u5b9a\u4ed6\u5011\u7684\u9700\u6c42\u3002\u5047\u8a2d\u4e00\u4f4d\u5f9e\u4e8b\u9ad8\u85aa\u5de5\u4f5c\u7684 44 \u6b72\u5ba2\u6236\u2014\u2014\u4ed6\u5011\u7684\u9700\u6c42\u8207\u5927\u5b78\u751f\u7684\u9700\u6c42\u660e\u986f\u4e0d\u540c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u5fc3\u7406\u7d30\u5206<\/strong><\/h3>\n\n\n\n<p>\u5fc3\u7406\u7279\u5fb5 <strong>\u4ecb\u7d39\u66f4\u591a\u7d30\u7bc0<\/strong>\u3002\u5b83\u5011\u901a\u5e38\u5305\u62ec <strong>\u4eba\u683c\u7279\u8cea<\/strong> \u9019\u53ef\u4ee5\u544a\u8a34\u4f60\u95dc\u65bc\u4f60\u7684 <strong>\u5ba2\u6236\u7684\u50f9\u503c\u89c0\u548c\u9858\u671b<\/strong>.<\/p>\n\n\n\n<p>\u6839\u64da\u4ed6\u5011\u7684\u500b\u6027\uff0c\u60a8\u53ef\u4ee5\u5728\u8207\u4e0d\u540c\u7fa4\u9ad4\u7684\u4eba\u4ea4\u6d41\u6642\u8abf\u6574\u60a8\u7684\u4fe1\u606f\u751a\u81f3\u8a9e\u6c23\u3002\u5fc3\u7406\u7279\u5fb5\u6bd4\u4eba\u53e3\u7d71\u8a08\u5b78\u66f4\u96e3\u78ba\u5b9a\uff0c\u4f46\u5b83\u5011\u63d0\u4f9b\u4e86\u53ef\u4ee5\u5e6b\u52a9\u60a8\u7684\u5bf6\u8cb4\u898b\u89e3 <strong>\u8b93\u60a8\u7684\u512a\u60e0\u8207\u5ba2\u6236\u7684\u8208\u8da3\u4fdd\u6301\u4e00\u81f4<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u884c\u70ba\u7d30\u5206<\/strong><\/h3>\n\n\n\n<p>\u7576\u60a8\u8003\u616e\u5ba2\u6236\u884c\u70ba\u6642\uff0c\u60a8\u53ef\u4ee5\u6839\u64da <strong>\u4eba\u5011\u5982\u4f55\u8207\u60a8\u7684\u54c1\u724c\u4e92\u52d5<\/strong>\u3002\u4ed6\u5011\u662f\u5426\u700f\u89bd\u904e\u591a\u500b\u985e\u5225\u4f46\u6c92\u6709\u8cfc\u8cb7\uff1f\u4ed6\u5011\u662f\u5426\u5c07\u7522\u54c1\u6dfb\u52a0\u5230\u8cfc\u7269\u8eca\u7136\u5f8c\u53c8\u653e\u68c4\u4e86\uff1f<\/p>\n\n\n\n<p>\u5ba2\u6236\u5728\u60a8\u5546\u5e97\u4e2d\u7684\u884c\u70ba\u4ee5\u53ca\u4ed6\u5011\u8207\u71df\u92b7\u6d3b\u52d5\u7684\u4e92\u52d5\u53ef\u4ee5\u5411\u60a8\u5c55\u793a\u4eba\u5011\u95dc\u5fc3\u4ec0\u9ebc\u3002\u9019\u4e9b\u7279\u5fb5\u751a\u81f3\u53ef\u4ee5\u5e6b\u52a9\u60a8\u8fa8\u5225 <strong>\u5ba2\u6236\u8ddd\u96e2\u8f49\u5316\u9084\u6709\u591a\u9060<\/strong> \u4ee5\u53ca\u60a8\u53ef\u4ee5\u63a1\u53d6\u54ea\u4e9b\u884c\u52d5\u4f86\u63a8\u52d5\u4ed6\u5011\u7e7c\u7e8c\u524d\u9032\u3002<\/p>\n\n\n\n<p>\u6d3b\u52d5\u3001\u53c3\u8207\u5ea6\u4ee5\u53ca\u5ba2\u6236\u65c5\u7a0b\u7684\u968e\u6bb5\u7b49\u65b9\u9762\u90fd\u7528\u65bc\u5275\u5efa\u884c\u70ba\u7d30\u5206\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u6839\u64da\u9700\u6c42\u7d30\u5206<\/strong><\/h3>\n\n\n\n<p>\u8981\u5275\u5efa\u6b64\u985e\u7d30\u5206\uff0c\u60a8\u9700\u8981\u56de\u7b54\u5ba2\u6236\u70ba\u4f55\u5c0d\u60a8\u7684\u7522\u54c1\u611f\u8208\u8da3\u3002 <strong>\u4f60\u70ba\u4ed6\u5011\u63d0\u4f9b\u4ec0\u9ebc\u597d\u8655<\/strong> \u5982\u679c\u4ed6\u5011\u5f9e\u4f60\u90a3\u88e1\u8cfc\u7269\uff1f<\/p>\n\n\n\n<p>\u6bcf\u500b\u4f01\u696d\u90fd\u6709\u4e00\u500b <strong>\u7368\u7279\u7684\u8ce3\u9ede<\/strong> \u548c <strong>\u50f9\u503c\u4e3b\u5f35<\/strong>\u3002\u7576\u4f60\u5145\u5be6\u4f60\u7684\u7406\u60f3\u5ba2\u6236\u4e26 <strong>\u627e\u51fa\u4ed6\u5011\u7684\u75db\u9ede<\/strong>\uff0c\u60a8\u53ef\u4ee5\u5411\u57fa\u65bc\u9700\u6c42\u7684\u7d30\u5206\u4eba\u7fa4\u63d0\u4f9b\u91dd\u5c0d\u78ba\u5207\u75db\u9ede\u7684\u76f8\u95dc\u512a\u60e0\u3002<\/p>\n\n\n\n<p>\u6e2c\u9a57\u548c\u8abf\u67e5\u662f\u8b58\u5225\u75db\u9ede\u548c\u89e3\u6c7a\u554f\u984c\u7684\u597d\u65b9\u6cd5 <strong>\u4e86\u89e3\u5ba2\u6236\u7684\u9700\u6c42<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. \u57fa\u65bc\u50f9\u503c\u7684\u7d30\u5206<\/strong><\/h3>\n\n\n\n<p>\u60a8\u80fd\u8aaa\u51fa\u6bcf\u500b\u5ba2\u6236\u7684\u50f9\u503c\u55ce\uff1f\u5982\u679c\u60a8\u6839\u64da\u5ba2\u6236\u7fa4\u5728\u60a8\u7684\u7522\u54c1\u4e0a\u82b1\u8cbb\u7684\u91d1\u984d\u4f86\u7d30\u5206\u60a8\u7684\u5ba2\u6236\u7fa4\uff0c\u60a8\u5c31\u53ef\u4ee5\u6539\u9032\u60a8\u7684\u92b7\u552e\u7b56\u7565\u3002<\/p>\n\n\n\n<p><strong>\u4f8b\u5982<\/strong>\uff0c\u5982\u679c\u60a8\u7684\u5e38\u5ba2\u8cfc\u8cb7\u91cf\u5f88\u5c11\uff0c\u60a8\u53ef\u4ee5\u901a\u904e\u4ea4\u53c9\u92b7\u552e\u512a\u60e0\u4f86\u7784\u51c6\u4ed6\u5011\uff0c\u4ee5\u589e\u52a0\u4ed6\u5011\u7684\u50f9\u503c\u3002\u540c\u6642\uff0c\u60a8\u53ef\u4ee5\u901a\u904e\u5404\u7a2e\u734e\u91d1\u3001\u6298\u6263\u3001\u5fe0\u8aa0\u5ea6\u7a4d\u5206\u7b49\u734e\u52f5\u9ad8\u50f9\u503c\u5ba2\u6236\uff0c\u4ee5\u9f13\u52f5\u4ed6\u5011\u81f3\u5c11\u7e7c\u7e8c\u4fdd\u6301\u540c\u6a23\u7684\u50f9\u503c\u3002<\/p>\n\n\n\n<p>\u8981\u6839\u64da\u5ba2\u6236\u7684\u50f9\u503c\u5c0d\u5ba2\u6236\u9032\u884c\u7d30\u5206\uff0c\u60a8\u9700\u8981 <strong>\u76e3\u63a7\u4ed6\u5011\u7684\u8cfc\u8cb7\u7fd2\u6163<\/strong> \u2013 \u4ed6\u5011\u8cfc\u8cb7\u7684\u983b\u7387\u3001\u6578\u91cf\u4ee5\u53ca\u5e73\u5747\u50f9\u503c\u662f\u591a\u5c11\u3002\u6b64\u5916\uff0c\u60a8\u53ef\u4ee5\u5c08\u9580\u91dd\u5c0d\u9ad8\u5ea6\u6eff\u610f\u7684\u5ba2\u6236\u3002\u4ed6\u5011\u8d8a\u5feb\u6a02\uff0c\u4ed6\u5011\u5c31\u8d8a\u5fe0\u8aa0 <strong>\u4ed6\u5011\u7684\u50f9\u503c\u8d8a\u9ad8<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. \u5176\u4ed6\u5ba2\u6236\u7fa4\u60f3\u6cd5<\/strong><\/h3>\n\n\n\n<p>\u9664\u4e86\u9019\u4e9b\u90e8\u5206\u4e4b\u5916\uff0c\u9084\u503c\u5f97\u4e00\u63d0\u7684\u662f\u5169\u500b\u60f3\u6cd5\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5730\u7406\u7d30\u5206<\/strong> \u2013 \u7576\u4f60\u6839\u64da\u4eba\u5011\u7684\u5177\u9ad4\u4f4d\u7f6e\u5c0d\u4ed6\u5011\u9032\u884c\u5206\u985e\u6642\uff0c <strong>\u66f4\u8f15\u9b06\u5730\u4fdd\u6301\u60a8\u7684\u512a\u60e0\u76f8\u95dc<\/strong>\u3002\u963f\u62c9\u65af\u52a0\u4eba\u901a\u5e38\u4e0d\u9700\u8981\u77ed\u6b3e\u4e0a\u8863\u7684\u6298\u6263\u4ee3\u78bc\u3002<\/li>\n\n\n\n<li><strong>\u6280\u8853\u7d30\u5206<\/strong> \u2013 \u9019\u662f\u4e00\u500b\u975e\u5e38\u6709\u8da3\u7684\u90e8\u5206\u3002\u7576\u60a8\u77e5\u9053\u6642\uff0c\u60a8\u53ef\u4ee5\u512a\u5316\u8f49\u5316\u65c5\u7a0b\u548c\u63a5\u89f8\u9ede\u4e92\u52d5 <strong>\u60a8\u7684\u5ba2\u6236\u5982\u4f55\u627e\u5230\u60a8<\/strong> \u4ee5\u53ca\u4ed6\u5011\u559c\u6b61\u4ec0\u9ebc\u8a2d\u5099\u3002\u60f3\u50cf\u4e00\u4e0b\u60a8\u7684 80% \u6d41\u91cf\u4f86\u81ea\u79fb\u52d5\u8a2d\u5099\uff0c\u4e26\u4e14\u81f3\u5c11\u6c92\u6709\u4e00\u500b\u97ff\u61c9\u5f0f\u7db2\u7ad9\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u5982\u679c\u60a8\u6709\u7684\u8a71\uff0c\u7d30\u5206\u53ef\u80fd\u6703\u8f15\u800c\u6613\u8209 <strong>\u5f37\u5927\u7684\u5ba2\u6236\u6578\u64da\u5e73\u53f0<\/strong>\u3002\u4f46\u60a8\u7684\u7d30\u5206\u7b56\u7565\u4e0d\u80fd\u50c5\u50c5\u4f9d\u8cf4\u5b83\u3002\u5728\u4e0b\u4e00\u7bc0\u4e2d\uff0c\u6211\u5011\u5c07\u8a0e\u8ad6\u5982\u4f55\u555f\u52d5\u548c\u7d44\u7e54\u5ba2\u6236\u7d30\u5206\u6d41\u7a0b <strong>\u4ee5\u7372\u5f97\u6700\u5927\u7684\u7a4d\u6975\u5f71\u97ff<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u958b\u59cb\u7d30\u5206\u60a8\u7684\u5ba2\u6236\uff1f<\/strong><\/h2>\n\n\n\n<p>\u696d\u52d9\u76ee\u6a19\u662f\u88fd\u5b9a\u5ba2\u6236\u7d30\u5206\u7b56\u7565\u7684\u6700\u524d\u6cbf\u3002\u7121\u8ad6\u662f\u589e\u9577\u3001\u610f\u8b58\u3001\u63d0\u9ad8\u5ba2\u6236\u53c3\u8207\u5ea6\u3001\u589e\u5f37\u548c\u500b\u6027\u5316\u7684\u5ba2\u6236\u65c5\u7a0b\u548c\u9ad4\u9a57\uff0c\u60a8\u90fd\u9700\u8981 <strong>\u660e\u78ba\u4f60\u7684\u76ee\u6a19<\/strong> \u958b\u767c\u76f8\u95dc\u7d30\u5206\u5e02\u5834\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers-878x1024.png\" alt=\"\" class=\"wp-image-22445\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>\u5176\u9918\u5305\u62ec\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u6536\u96c6\u6578\u64da<\/strong> \u2013 \u76f8\u4fe1\u60a8\u7684 CDP\u3002\u5b83\u5c07\u5e6b\u52a9\u60a8\u6536\u96c6\u548c\u7d44\u7e54\u4f86\u81ea\u591a\u500b\u4f86\u6e90\u7684\u6578\u64da\u2014\u2014\u5f9e\u96f6\u6578\u64da\u5230\u7b2c\u4e09\u65b9\u6578\u64da\u3002\u5f88\u5feb\uff0c\u7372\u53d6\u7b2c\u4e09\u65b9\u6578\u64da\u5e7e\u4e4e\u662f\u4e0d\u53ef\u80fd\u7684\u3002\u5229\u7528\u9019\u500b\u6a5f\u6703\u95dc\u6ce8\u96f6\u65b9\u548c\u7b2c\u4e00\u65b9\u6578\u64da\u3002\u7bc4\u570d\u6709\u9650\uff0c\u4f46\u9ad8\u5ea6\u6e96\u78ba\u3002<\/li>\n\n\n\n<li><strong>\u5236\u5b9a\u71df\u92b7\u76ee\u6a19<\/strong> \u2013 \u5728\u71df\u92b7\u65b9\u9762\uff0c\u60a8\u60f3\u8981\u5be6\u73fe\u7684\u76ee\u6a19\u5fc5\u9808\u662f\u53ef\u8861\u91cf\u7684\u3002\u6700\u597d\u7684\u65b9\u6cd5\u662f\u8a2d\u7f6e\u6240\u8b02\u7684 <strong>\u660e\u667a\u7684\u76ee\u6a19<\/strong> \u2013 \u5177\u9ad4\u7684\u3001\u53ef\u8861\u91cf\u7684\u3001\u53ef\u5be6\u73fe\u7684\u3001\u76f8\u95dc\u7684\u548c\u6709\u6642\u9650\u7684\u3002\u4ed6\u5011\u5c07\u544a\u8a34\u60a8\u5982\u4f55\u7d30\u5206\u5ba2\u6236\u3002\u9019\u662f\u8a72\u6230\u7565\u7684\u4e0b\u4e00\u6b65\u3002<\/li>\n\n\n\n<li><strong>\u9078\u64c7\u5206\u6bb5\u985e\u578b<\/strong> \u2013 \u6bcf\u500b\u91dd\u5c0d\u5ba2\u6236\u7fa4\u7684\u60f3\u6cd5\u90fd\u6709\u5176\u512a\u9ede\u548c\u7f3a\u9ede\u3002\u8003\u616e\u4ec0\u9ebc\u6700\u7b26\u5408\u4f60\u7684\u76ee\u6a19\uff0c\u6df7\u5408\u642d\u914d\u7279\u5fb5\uff0c\u4e26\u78ba\u4fdd\u4f60\u7684\u76ee\u6a19\u4e0d\u6703\u592a\u7a84\u6216\u592a\u5bec\u6cdb\u3002\u5982\u679c\u60a8\u7684\u7d30\u5206\u904e\u65bc\u5177\u9ad4\uff0c\u60a8\u7684\u52aa\u529b\u53ef\u80fd\u6703\u5c0d\u9019\u4e9b\u7279\u5b9a\u5ba2\u6236\u7684\u7d50\u679c\u7522\u751f\u76f4\u63a5\u5f71\u97ff\uff0c\u4f46\u5b83\u5011\u7684\u6578\u91cf\u53ef\u4ee5\u5ffd\u7565\u4e0d\u8a08\uff0c\u4e0d\u6703\u5f71\u97ff\u60a8\u7684\u6574\u9ad4\u7e3e\u6548\u3002<\/li>\n\n\n\n<li><strong>\u6dfb\u52a0\u6a19\u7c64<\/strong> \u2013 \u7576\u60a8\u4f7f\u7528 VibeTrace \u7b49\u4e00\u9ad4\u5316\u71df\u92b7\u5e73\u53f0\u6642\uff0c\u60a8\u53ef\u4ee5\u8f15\u9b06\u5730\u70ba\u5ba2\u6236\u5206\u914d\u6a19\u7c64\u3001\u5c6c\u6027\u548c\u7279\u5b9a\u4e8b\u4ef6\uff0c\u5c07\u4ed6\u5011\u5206\u7d44\u5230\u7279\u5b9a\u7684\u7d30\u5206\u5e02\u5834\u3002\u53cd\u904e\u4f86\uff0c\u9019\u4e9b\u5c07\u89f8\u767c\u5de5\u4f5c\u6d41\u7a0b\u4e2d\u7684\u7279\u5b9a\u4e8b\u4ef6\uff0c\u5e6b\u52a9\u60a8\u81ea\u52d5\u5316\u4efb\u52d9\u3002<\/li>\n\n\n\n<li><strong>\u8a2d\u7f6e KPI \u4e26\u76e3\u63a7\u6d3b\u52d5<\/strong> \u2013 \u6700\u7d42\uff0c\u5ba2\u6236\u7d30\u5206\u7684\u76ee\u6a19\u662f\u63d0\u9ad8\u71df\u92b7\u6d3b\u52d5\u7684\u6548\u679c\u3002\u60a8\u77e5\u9053\u81ea\u5df1\u7684 OKR \u4ee5\u53ca\u70ba\u4ec0\u9ebc\u8981\u4f7f\u7528\u5ba2\u6236\u7d30\u5206\u4f86\u5be6\u73fe\u9019\u4e9b\u76ee\u6a19\u3002\u73fe\u5728\u662f\u6642\u5019\u78ba\u5b9a\u5177\u9ad4\u7684 KPI \u4f86\u8861\u91cf\u60a8\u5de5\u4f5c\u7684\u6548\u7387\u4e86\u3002\u6839\u64da\u60a8\u7684\u5404\u7a2e\u71df\u92b7\u6d3b\u52d5\uff08\u8a8d\u77e5\u5ea6\u3001\u53c3\u8207\u5ea6\u3001\u8f49\u5316\u7387\u7b49\uff09\uff0c\u8a2d\u7f6e\u81f3\u5c11\u4e00\u500b\u8981\u76e3\u63a7\u7684 KPI \u2013 \u9ede\u64ca\u7387\u53ef\u80fd\u9069\u5408\u8f49\u5316\u71df\u92b7\u6d3b\u52d5\uff0c\u53d6\u6d88\u8a02\u95b1\u7387\u7684\u4e0b\u964d\u53ef\u4ee5\u5e6b\u52a9\u60a8\u4e86\u89e3\u60a8\u7684\u53c3\u8207\u71df\u92b7\u6d3b\u52d5\u662f\u5426\u6210\u529f\uff0c\u7b49\u7b49\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u6700\u91cd\u8981\u7684\u662f\uff0c\u4e0d\u8981\u5fd8\u8a18 <strong>\u8b93\u60a8\u7684\u6e9d\u901a\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3<\/strong>\u3002\u9019\u5c31\u662f\u7d30\u5206\u7684\u5168\u90e8\u610f\u7fa9\u3002\u6700\u5f8c\u4f46\u4e26\u975e\u6700\u4e0d\u91cd\u8981\u7684\u4e00\u9ede\u662f\uff0c\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u5c0d\u5f85\u60a8\u7684\u7d30\u5206\u5e02\u5834\u3002<\/p>\n\n\n\n<p><em>\u8acb\u8a18\u4f4f\u2014\u2014\u500b\u6027\u5316\u71df\u92b7\u6d3b\u52d5\u548c\u4fdd\u6301\u76f8\u95dc\u6027\u662f\u52a0\u901f\u589e\u9577\u548c\u63d0\u5347\u696d\u7e3e\u7684\u65b9\u6cd5\u3002\u4f60\u6e96\u5099\u597d\u958b\u59cb\u4e86\u55ce\uff1f<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u56de\u9867\u4e00\u4e0b<\/strong><\/h2>\n\n\n\n<p>\u7576\u4ee3\u5ba2\u6236\u4e26\u4e0d\u95dc\u5fc3\u627f\u8afe\u6216\u529f\u80fd\u3002\u4ed6\u5011\u95dc\u5fc3 <strong>\u56de\u5831\u7684\u597d\u8655\u548c\u54c1\u724c<\/strong>.<\/p>\n\n\n\n<p>\u901a\u904e\u5ba2\u6236\u7d30\u5206\uff0c\u60a8\u53ef\u4ee5 <strong>\u5927\u898f\u6a21\u500b\u6027\u5316\u60a8\u7684\u71df\u92b7\u6d3b\u52d5<\/strong> \u4e26\u6eff\u8db3\u4eba\u5011\u7684\u9700\u6c42\u548c\u9858\u671b <strong>\u76f8\u95dc\u512a\u60e0<\/strong>. <\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u589e\u5f37\u548c\u6539\u5584\u4ed6\u5011\u7684\u5ba2\u6236\u65c5\u7a0b\uff0c\u4e26\u512a\u5316\u8f49\u5316\u8def\u5f91\u4e0a\u7684\u6bcf\u500b\u53ef\u80fd\u7684\u63a5\u89f8\u9ede\u3002<\/p>\n\n\n\n<p>\u5230 <strong>\u6709\u6548\u7d30\u5206<\/strong> \u5c31\u662f\u4e86\u89e3\u60a8\u60f3\u8981\u5be6\u73fe\u4ec0\u9ebc\u4e26\u4e86\u89e3\u60a8\u7684\u5ba2\u6236\u3002\u70ba\u6b64\uff0c\u60a8\u5fc5\u9808\u6253\u7834\u6578\u64da\u5b64\u5cf6\u4e26\u5229\u7528\u5ba2\u6236\u6578\u64da\u5e73\u53f0\u7684\u529b\u91cf\u3002\u67e5\u770b VibeTrace CDP \u7684\u5be6\u969b\u61c9\u7528 \u2013 <strong>\u7acb\u5373\u9810\u8a02\u60a8\u7684\u6f14\u793a<\/strong>!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u60a8\u5982\u4f55\u624d\u80fd\u5728\u6b63\u78ba\u7684\u6642\u523b\u4ee5\u6700\u512a\u60e0\u7684\u50f9\u683c\u5438\u5f15\u60a8\u7684\u7406\u60f3\u5ba2\u6236\u2026\u2026 <a title=\"\u5f9e\u5ba2\u6236\u6578\u64da\u5e73\u53f0\u63d0\u53d6\u7684\u9802\u7d1a\u5ba2\u6236\u7d30\u5206\u60f3\u6cd5\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/zh\/\u5f9e\u5ba2\u6236\u6578\u64da\u5e73\u53f0\u4e2d\u63d0\u53d6\u7684\u9802\u7d1a\u5ba2\u6236\u7d30\u5206\u60f3\u6cd5\/\" aria-label=\"\u95b1\u8b80\u6709\u95dc\u5f9e\u5ba2\u6236\u6578\u64da\u5e73\u53f0\u63d0\u53d6\u7684\u9802\u7d1a\u5ba2\u6236\u7d30\u5206\u60f3\u6cd5\u7684\u66f4\u591a\u4fe1\u606f\"> <\/a><\/p>","protected":false},"author":9,"featured_media":22194,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[115,89],"class_list":["post-22190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform","tag-customer-segmentation","tag-level2","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/22190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/comments?post=22190"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/22190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media\/22194"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media?parent=22190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/categories?post=22190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/tags?post=22190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}