{"id":21945,"date":"2023-06-14T14:54:13","date_gmt":"2023-06-14T14:54:13","guid":{"rendered":"https:\/\/vibetrace.com\/?p=21945"},"modified":"2023-06-15T09:13:34","modified_gmt":"2023-06-15T09:13:34","slug":"event-driven-real-time-marketing-for-retail","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u4e8b\u4ef6\u9a45\u52d5\u7684\u5be6\u6642\u96f6\u552e\u71df\u92b7\/","title":{"rendered":"\u4e8b\u4ef6\u9a45\u52d5\u7684\u5be6\u6642\u96f6\u552e\u71df\u92b7"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u65e9\u5728 2013 \u5e74\uff0c\u6e6f\u59c6\u5e0c\u5fb7\u65af\u9813\u548c\u9905\u4e7e\u602a\u7378\u5c31\u8a66\u5716\u6559\u5c0e\u6211\u5011\u5ef6\u9072\u6eff\u8db3\u7684\u77e5\u8b58\u3002\u5f9e\u90a3\u6642\u8d77\uff0c\u5ba2\u6236\u7684 <strong>\u5c0d\u500b\u4eba\u5316\u9ad4\u9a57\u7684\u671f\u671b<\/strong> \u4e26\u6839\u64da\u4ed6\u5011\u7684\u9700\u6c42\u91cf\u8eab\u5b9a\u5236\u89e3\u6c7a\u65b9\u6848\uff0c <strong>\u4ee5\u53ca\u5373\u6642\u7684\u6eff\u8db3\u611f<\/strong>\uff0c\u53ea\u589e\u9577\u4e86\u3002<\/p>\n\n\n\n<p>\u5982\u4f55\u624d\u80fd\u8b93\u9019\u6a23\u7684\u9867\u5ba2\u6eff\u610f\u5462\uff1f <strong>\u8b93\u4ed6\u5011\u6eff\u610f\u7684\u95dc\u9375<\/strong> \u96b1\u85cf\u5728\u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\uff08EDM\u3001\u89f8\u767c\u6216\u57fa\u65bc\u4e8b\u4ef6\u7684\u884c\u92b7\u3001EBM\uff09\u4e2d\u3002\u5982\u679c\u60a8\u662f\u4e00\u5bb6\u96f6\u552e\u5546\uff0c\u5e0c\u671b\u5229\u7528\u53ef\u7528\u6578\u64da\u4f86\u63d0\u9ad8\u696d\u7e3e\uff0c\u8acb\u7e7c\u7e8c\u95b1\u8b80\uff01<\/p>\n\n\n\n<p>\u4eca\u5929\u7684\u6587\u7ae0\u5c07\u63a2\u8a0e\u9019\u500b\u7279\u6b8a\u7684\u4e3b\u984c <strong>\u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7<\/strong> \u53ca\u5176\u5728\u96f6\u552e\u696d\u7684\u61c9\u7528\u3002\u900f\u904e\u66f4\u4e86\u89e3\u8a72\u7b56\u7565\uff0c\u60a8\u53ef\u4ee5\u61c9\u7528\u5b83\u4f86\u958b\u555f\u589e\u5f37\u53c3\u8207\u5ea6\u3001\u63d0\u9ad8\u8f49\u63db\u7387\u548c\u6574\u9ad4\u54c1\u724c\u5fe0\u8aa0\u5ea6\u63d0\u5347\u7684\u9053\u8def\u3002<\/p>\n\n\n\n<p><em>\u8b93\u6211\u5011\u958b\u59cb\u5427\uff01<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7db2\u8def\u96f6\u552e\u5546\u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\u7684\u5b9a\u7fa9<\/h2>\n\n\n\n<p>EDM \u65b9\u6cd5 <strong>\u5c08\u6ce8\u65bc\u5ba2\u6236\u751f\u547d\u9031\u671f\u7684\u95dc\u9375\u4e8b\u4ef6<\/strong>\u3002\u4e00\u65e6\u4f60\u78ba\u5b9a\u4e86\u9019\u4e9b\u4e8b\u4ef6\uff0c <strong>\u570d\u7e5e\u4ed6\u5011\u5efa\u7acb\u884c\u92b7\u50b3\u64ad<\/strong>\u3002\u7576\u5b83\u5011\u767c\u751f\u6642\uff0c\u5c31\u6703\u89f8\u767c\u4e00\u9805\u6d3b\u52d5\u3002<\/p>\n\n\n\n<p>\u9019\u7a2e\u505a\u6cd5\u65e9\u5728 1995 \u5e74\u5c31\u958b\u59cb\u5728\u91d1\u878d\u9818\u57df\u51fa\u73fe\uff0c\u4f46\u5982\u4eca\uff0c\u7531\u65bc\u6709\u4e86 <a href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u6578\u64da\u5e73\u53f0\/\">\u5ba2\u6236\u6578\u64da\u5e73\u53f0<\/a> \u548cCRM\u8edf\u9ad4\uff0c\u5b83\u5e7e\u4e4e\u9069\u7528\u65bc <strong>\u4efb\u4f55\u53ef\u4ee5\u8a3b\u518a\u6d3b\u52d5\u7684\u884c\u696d<\/strong>\u3002\u9019\u5305\u62ec\u96f6\u552e\u696d\u3002<\/p>\n\n\n\n<p>\u5b83\u5728\u96f6\u552e\u696d\u53d6\u5f97\u6210\u529f\u7684\u539f\u56e0\u5f88\u7c21\u55ae\u3002\u5ba2\u6236\u751f\u547d\u9031\u671f\u4e2d\u7684\u95dc\u9375\u4e8b\u4ef6\u53ef\u4ee5 <strong>\u5f71\u97ff\u548c\u5f71\u97ff\u54c1\u724c\u5fe0\u8aa0\u5ea6<\/strong>.<\/p>\n\n\n\n<p>EDM \u4f9d\u9760\u9019\u4e9b\u4e8b\u4ef6\u8207\u5ba2\u6236\u7684\u884c\u70ba\u76f8\u7d50\u5408\u4f86 <strong>\u5236\u5b9a\u500b\u4eba\u5316\u4e92\u52d5 <\/strong>\u5f9e\u800c\u5e36\u4f86\u66f4\u597d\u7684\u7d50\u679c\u3002\u7576\u7136\uff0c\u76ee\u6a19\u662f <strong>\u57f9\u990a\u66f4\u5f37\u7684\u5ba2\u6236\u95dc\u4fc2<\/strong> \u5728\u4e00\u500b\u5c0d\u7372\u5f97\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u69cb\u6210\u6311\u6230\u7684\u74b0\u5883\u4e2d\u3002<\/p>\n\n\n\n<p>\u4f46\u5c31\u50cf\u4efb\u4f55\u5176\u4ed6\u6a02\u5668\u4e00\u6a23\uff0ce \u7684\u786c\u5e63<a href=\"https:\/\/vibetrace.com\/zh\/\u4f01\u696d\u71df\u92b7\u81ea\u52d5\u5316\/\" data-type=\"page\" data-id=\"15402\">\u901a\u98a8\u9a45\u52d5\u884c\u92b7<\/a> \u7528\u65bc\u96f6\u552e <strong>\u6709\u5169\u5074<\/strong>\u3002\u5118\u7ba1\u53ca\u6642\u3001\u8fd1\u4e4e\u5373\u6642\u5730\u63d0\u4f9b\u500b\u4eba\u5316\u8a0a\u606f\u7684\u80fd\u529b\u5f88\u6709\u5e0c\u671b\uff0c\u4f46\u5b83\u4e26\u975e\u6c92\u6709\u7f3a\u9ede\u3002<\/p>\n\n\n\n<p><em>\u4e0b\u9762\uff0c\u60a8\u5c07\u767c\u73fe\u9032\u884c EDM \u6642\u9700\u8981\u907f\u514d\u7684\u597d\u8655\u548c\u6f5b\u5728\u9677\u9631\u3002<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f7f\u7528\u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\u7684\u597d\u8655\u548c\u6f5b\u5728\u9677\u9631\u6982\u8ff0<\/h2>\n\n\n\n<p>\u8981\u5275\u5efa\u6709\u610f\u7fa9\u7684\u6709\u91dd\u5c0d\u6027\u7684\u4e8b\u4ef6\u9a45\u52d5\u7684\u6d3b\u52d5\uff0c\u5c0d\u60a8\u7684\u5229\u6f64\u7522\u751f\u7a4d\u6975\u5f71\u97ff\uff0c\u60a8\u5fc5\u9808 <strong>\u4ed4\u7d30\u6536\u96c6\u548c\u5206\u6790<\/strong> \u53ef\u7528\u6578\u64da\uff0c <strong>\u8a08\u5283<\/strong> \u5fb9\u5e95\u5730\uff0c\u4e26\u4e14 <strong>\u57f7\u884c\u548c\u8a55\u4f30<\/strong> \u7d50\u679c\u3002\u5982\u679c\u60a8\u9019\u6a23\u505a\uff0c\u60a8\u53ef\u4ee5\u7372\u5f97\u8a31\u591a\u597d\u8655\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/overview-of-benefits-and-pitfalls-of-uing-event-driven-marketing-878x1024.png\" alt=\"\" class=\"wp-image-22104\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/overview-of-benefits-and-pitfalls-of-uing-event-driven-marketing-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/overview-of-benefits-and-pitfalls-of-uing-event-driven-marketing-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/overview-of-benefits-and-pitfalls-of-uing-event-driven-marketing-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/overview-of-benefits-and-pitfalls-of-uing-event-driven-marketing-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/overview-of-benefits-and-pitfalls-of-uing-event-driven-marketing.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A. \u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\u5c0d\u96f6\u552e\u696d\u7684\u597d\u8655<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u76f8\u95dc\u4e14\u53ca\u6642\u7684\u6d3b\u52d5<\/strong> \u2013 \u5728\u570d\u7e5e\u95dc\u9375\u884c\u696d\u4e8b\u4ef6\u4f5c\u70ba\u89f8\u767c\u56e0\u7d20\u958b\u5c55\u884c\u92b7\u6d3b\u52d5\u6642\uff0c\u60a8\u9700\u8981\u78ba\u4fdd\u5b83\u5011\u5177\u6709\u76f8\u95dc\u6027\u4e26\u5728\u7af6\u722d\u4e2d\u812b\u7a4e\u800c\u51fa\u3002<\/li>\n\n\n\n<li><strong>\u589e\u5f37\u5ba2\u6236\u53c3\u8207\u5ea6<\/strong> \u2013 \u570d\u7e5e\u7279\u5b9a\u6d3b\u52d5\u958b\u5c55\u7684\u6709\u91dd\u5c0d\u6027\u7684\u6d3b\u52d5\u53ef\u4ee5\u7372\u5f97\u5438\u5f15\u529b\u4e26\u63d0\u9ad8\u53c3\u8207\u5ea6\uff0c\u56e0\u70ba\u5b83\u5011\u5229\u7528\u4e86\u7576\u524d\u570d\u7e5e\u6d3b\u52d5\u7684\u7092\u4f5c\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u5ba2\u6236\u7d42\u8eab\u50f9\u503c<\/strong> \u2013 \u4e8b\u4ef6\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\u900f\u904e\u8207\u5ba2\u6236\u4fdd\u6301\u76f8\u95dc\u6027\u4f86\u63d0\u9ad8\u54c1\u724c\u8a8d\u77e5\u5ea6\u548c\u5fe0\u8aa0\u5ea6\u3002\u9019\u53cd\u904e\u4f86\u53c8\u589e\u52a0\u4e86 CLV\uff0c\u56e0\u70ba\u4eba\u5011\u4e0d\u65b7\u5f9e\u8a72\u54c1\u724c\u8cfc\u8cb7\u7522\u54c1\u3002<\/li>\n\n\n\n<li><strong>\u589e\u5f37\u7684\u500b\u4eba\u5316 <\/strong>&#8211;<strong> <\/strong>\u900f\u904e\u4f7f\u7528\u4e8b\u4ef6\u4f5c\u70ba\u884c\u92b7\u6d3b\u52d5\u7684\u89f8\u767c\u5668\uff0c\u60a8\u53ef\u4ee5\u5be6\u73fe\u8d85\u500b\u4eba\u5316\u4e26\u53ca\u6642\u63d0\u4f9b\u5ba2\u88fd\u5316\u5167\u5bb9\u3002<\/li>\n\n\n\n<li><strong>\u6700\u5927\u5316\u5b63\u7bc0\u6027\u6d3b\u52d5<\/strong> \u2013 \u5047\u671f\u3001\u7bc0\u6176\u4ee5\u53ca\u91cd\u5927\u9ad4\u80b2\u548c\u6587\u5316\u6d3b\u52d5\u5c0d\u65bc\u5ba2\u6236\u884c\u70ba\u81f3\u95dc\u91cd\u8981\uff0c\u4e26\u4e14\u53ef\u4ee5\u6539\u8b8a\u5ba2\u6236\u884c\u70ba\u3002\u60f3\u60f3\u8056\u8a95\u7bc0\u7684\u71b1\u6f6e\u6216\u842c\u8056\u7bc0\u7684\u7092\u4f5c\u3002\u7576\u60a8\u898f\u5283\u4ee5\u6d3b\u52d5\u70ba\u57fa\u790e\u7684\u884c\u92b7\u6d3b\u52d5\u6642\uff0c\u60a8\u53ef\u4ee5\u5145\u5206\u5229\u7528\u5b63\u7bc0\u6027\u3002<\/li>\n\n\n\n<li><strong>\u6578\u64da\u652f\u6301\u7684\u7af6\u722d\u512a\u52e2<\/strong> \u2013 \u8981\u63a1\u7528\u9019\u7a2e\u884c\u92b7\u65b9\u6cd5\uff0c\u60a8\u5fc5\u9808\u5206\u6790\u8207\u7ba1\u7406\u96f6\u552e\u696d\u52d9\u76f8\u95dc\u7684\u5927\u91cf\u6578\u64da\u3002\u9019\u662f\u60a8\u53ef\u80fd\u9700\u8981\u7684\u6700\u5927\u8ca1\u5bcc\uff0c\u7576\u60a8\u4e0d\u518d\u5145\u5206\u5229\u7528\u5b83\u6642\uff0c\u60a8\u5c07\u7372\u5f97\u7af6\u722d\u512a\u52e2\u3002<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">\u60a8\u9700\u8981\u96fb\u5b50\u5546\u52d9\u5206\u6790\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">\u514d\u8cbb\u6e2c\u8a66\u6211\u5011\u7684\u5de5\u5177\uff0c\u770b\u770b\u6211\u5011\u7684\u96fb\u5b50\u5546\u52d9\u5206\u6790\u529f\u80fd\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u4ee5\u66f4\u597d\u7684\u65b9\u5f0f\u958b\u5c55\u71df\u92b7\u6d3b\u52d5\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u5546\u52d9\u5206\u6790\u8edf\u4ef6\/\">\u4e86\u89e3\u66f4\u591a<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u4f46\u60a8\u5fc5\u9808\u4fdd\u6301\u51b7\u975c\u7684\u982d\u8166\u4f86\u5c0d\u5f85 EDM\u3002\u5982\u679c\u4f60\u4e0d\u5c0f\u5fc3\uff0c\u5f88\u591a\u9677\u9631\u53ef\u80fd\u6703\u6bc0\u6389\u4f60\u7684\u884c\u92b7\u5de5\u4f5c<strong> \u4f60\u7684\u6d3b\u52d5<\/strong>\u3002\u770b\u770b\u4e0b\u9762\u7684\u5167\u5bb9\u5427\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B. \u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\u7684\u9677\u9631<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6709\u9650\u7684\u53c3\u8207\u548c\u6d3b\u52d5<\/strong> \u2013 \u7576\u60a8\u63d0\u524d\u898f\u5283\u4e26\u904e\u5ea6\u4f9d\u8cf4\u4e8b\u4ef6\u4f5c\u70ba\u884c\u92b7\u6d3b\u52d5\u7684\u89f8\u767c\u56e0\u7d20\u6642\uff0c\u60a8\u5c07\u9762\u81e8\u53c3\u8207\u5ea6\u6709\u9650\u7684\u98a8\u96aa\u3002\u7262\u56fa\u7684\u5ba2\u6236\u95dc\u4fc2\u9700\u8981\u6301\u7e8c\u7684\u6e9d\u901a\uff0c\u4e0d\u8981\u904e\u5ea6\u95dc\u6ce8\u4e8b\u4ef6\u800c\u72a7\u7272\u4e86\u5e73\u975c\u7684\u6642\u671f\u3002<\/li>\n\n\n\n<li><strong>\u898f\u5283\u548c\u6e96\u5099\u4e0d\u529b<\/strong> \u2013 \u7531\u65bc EBM \u8981\u6c42\u60a8\u9810\u5148\u898f\u5283\uff0c\u56e0\u6b64\u60a8\u53ef\u80fd\u6703\u505a\u5f97\u4e0d\u5920\u5145\u5206\u3002\u5982\u679c\u6c92\u6709\u8a73\u7d30\u7684\u8a08\u5283\u3001\u660e\u78ba\u7684\u6642\u9593\u8868\u548c\u7cbe\u7f8e\u7684\u5167\u5bb9\uff0c\u60a8\u5c31\u7121\u6cd5\u6210\u529f\u958b\u5c55\u4e8b\u4ef6\u9a45\u52d5\u7684\u884c\u92b7\u3002\u5426\u5247\uff0c\u60a8\u5c07\u9762\u81e8\u6e9d\u901a\u7121\u6548\u548c\u932f\u5931\u6a5f\u6703\u7684\u98a8\u96aa\u3002<\/li>\n\n\n\n<li><strong>\u4e0d\u4e00\u81f4\u7684\u5ba2\u6236\u9ad4\u9a57<\/strong> \u2013 \u56b4\u91cd\u4f9d\u8cf4\u4e8b\u4ef6\u70ba\u57fa\u790e\u7684\u884c\u92b7\u6d3b\u52d5\u53ef\u80fd\u6703\u5c0e\u81f4\u5728\u6c92\u6709\u4e8b\u4ef6\u89f8\u767c\u7684\u6642\u671f\u6e9d\u901a\u4e0d\u4e00\u81f4\u3002\u5982\u679c\u60a8\u904e\u65bc\u95dc\u6ce8 EDM \u6d3b\u52d5\uff0c\u60a8\u53ef\u80fd\u6703\u9762\u81e8\u8cc7\u8a0a\u4e0d\u4e00\u81f4\u548c\u6574\u9ad4\u6df7\u4e82\u9ad4\u9a57\u7684\u98a8\u96aa\uff0c\u5f9e\u800c\u640d\u5bb3\u60a8\u7684\u54c1\u724c\u3002<\/li>\n\n\n\n<li><strong>\u6709\u9650\u7684\u9810\u7b97\u548c\u8cc7\u6e90<\/strong> \u2013 \u5982\u679c\u60a8\u6c92\u6709\u4eba\u54e1\u6216\u8cc7\u6e90\u4f86\u6536\u96c6\u6578\u64da\u4e26\u9032\u884c\u54c1\u8cea\u5206\u6790\uff0c\u60a8\u6700\u597d\u907f\u514d\u9019\u7a2e\u65b9\u6cd5\u3002\u5b83\u662f\u8cc7\u6e90\u5bc6\u96c6\u578b\u7684\uff0c\u5982\u679c\u60a8\u7121\u6cd5\u63d0\u4f9b\u5b83\uff0c\u5c31\u6703\u5c0e\u81f4\u7121\u6548\u7684\u7d50\u679c\u548c\u4ee4\u4eba\u61f7\u7591\u7684\u53ef\u64f4\u5c55\u6027\u3002<\/li>\n\n\n\n<li><strong>\u96b1\u79c1\u554f\u984c<\/strong> \u2013 \u6578\u64da\u662f\u57fa\u65bc\u4e8b\u4ef6\u7684\u71df\u92b7\u6210\u529f\u7684\u95dc\u9375\u3002\u7576\u7136\uff0c\u6700\u597d\u7684\u4f86\u6e90\u662f\u96f6\u65b9\u548c\u7b2c\u4e00\u65b9\u8cc7\u6599\u3002\u4f46\u9019\u4e5f\u5f15\u767c\u4e86\u5408\u898f\u6027\u548c\u96b1\u79c1\u7684\u64d4\u6182\u3002\u78ba\u4fdd\u60a8\u7684\u5ba2\u6236\u611f\u89ba\u60a8\u5c0a\u91cd\u4ed6\u5011\u7684\u96b1\u79c1\u4e26\u9075\u5b88\u7576\u5730\u6cd5\u898f\u3002<\/li>\n\n\n\n<li><strong>\u8207\u671f\u671b\u4e0d\u4e00\u81f4<\/strong> \u2013 \u5982\u679c\u505a\u5f97\u4e0d\u597d\uff0cEDM \u53ef\u80fd\u6703\u640d\u5bb3\u60a8\u7684\u54c1\u724c\u3002\u5ba2\u6236\u9700\u8981\u8d85\u500b\u4eba\u5316\uff0c\u4e26\u60f3\u77e5\u9053\u54c1\u724c\u662f\u5426\u5728\u95dc\u6ce8\u3002\u5982\u679c\u60a8\u4e0d\u6295\u5165\u7cbe\u529b\u53bb\u505a\u9019\u4ef6\u4e8b\uff0c\u60a8\u53ef\u80fd\u6703\u640d\u5bb3\u60a8\u7684\u54c1\u724c\u53c3\u8207\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8a18\u4f4f\u9019\u4e9b <strong>\u5728\u6c7a\u5b9a\u662f\u5426\u7533\u8acb\u6642 <\/strong>\u96f6\u552e\u696d\u52d9\u4e2d\u7684\u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\u3002 <\/p>\n\n\n\n<p>\u5728\u958b\u59cb\u70ba\u6691\u5047\u5ba3\u50b3\u7247\u88fd\u4f5c\u5275\u610f\u6216\u7de8\u5beb\u842c\u8056\u7bc0\u98a8\u683c\u7684\u5999\u8a9e\u4e4b\u524d\uff0c\u8acb\u5148\u4e09\u601d\u800c\u884c\u662f\u5426\u4f7f\u7528\u9019\u7a2e\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>\u4e0b\u9762\uff0c\u6211\u5011\u5c07\u5e6b\u52a9\u60a8\u8a55\u4f30\u60a8\u7684\u96f6\u552e\u696d\u52d9\uff0c\u4e26\u8003\u616e\u9019\u662f\u5426\u662f\u958b\u59cb\u4f9d\u9760\u4e8b\u4ef6\u4f5c\u70ba\u89f8\u767c\u56e0\u7d20\u7684\u6700\u4f73\u6642\u6a5f\u3002<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u78ba\u5b9a\u60a8\u7684\u4f01\u696d\u662f\u5426\u6e96\u5099\u597d\u9032\u884c\u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\uff1f<\/h2>\n\n\n\n<p>\u5728\u8a55\u4f30\u60a8\u7684\u696d\u52d9\u6e96\u5099\u6642\uff0c\u60a8\u5fc5\u9808\u8003\u616e\u4ee5\u4e0b\u5e7e\u500b\u65b9\u9762 <strong>\u6210\u529f\u7684 EDM \u7684\u5404\u500b\u65b9\u9762<\/strong>\u3002\u5176\u4e2d\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e86\u89e3\u4f60\u7684\u5ba2\u6236 \u2013 <\/strong>\u4f60\u4e86\u89e3\u4f60\u7684\u5ba2\u6236\u55ce\uff1f\u60a8\u6709\u80fd\u529b\u6536\u96c6\u8db3\u5920\u7684\u6578\u64da\u55ce\uff1f\u5982\u679c\u60a8\u4e0d\u4e86\u89e3\u60a8\u7684\u5ba2\u6236\uff0c\u60a8\u5c07\u7121\u6cd5\u6709\u6548\u5730\u9078\u64c7\u95dc\u9375\u4e8b\u4ef6\u548c\u500b\u4eba\u5316\u6e9d\u901a\u3002<\/li>\n\n\n\n<li><strong>\u5167\u5bb9\u5275\u4f5c\u548c\u8cc7\u6e90<\/strong> \u2013 \u4ee5\u4e8b\u4ef6\u70ba\u57fa\u790e\u7684\u884c\u92b7\u9700\u8981\u5167\u5bb9\u8207\u9019\u4e9b\u4e8b\u4ef6\u4fdd\u6301\u4e00\u81f4\u3002\u5982\u679c\u60a8\u6c92\u6709\u8cc7\u6e90\u548c\u80fd\u529b\u4f86\u5275\u5efa\u5fc5\u8981\u7684\u9ad8\u54c1\u8cea\u5167\u5bb9\uff0c\u90a3\u9ebc\u60a8\u9084\u6c92\u6709\u6e96\u5099\u597d\u63a1\u7528\u9019\u7a2e\u65b9\u6cd5\u3002<\/li>\n\n\n\n<li><strong>\u53ef\u7528\u6578\u64da\u548c\u898b\u89e3<\/strong> \u2013 \u60a8\u6709\u5de5\u5177\u4f86\u5e6b\u52a9\u60a8\u6536\u96c6\u548c\u5206\u6790\u8cc7\u6599\u55ce\uff1f\u60a8\u53ef\u4ee5\u4f7f\u7528\u5ba2\u6236\u8cc7\u6599\u5e73\u53f0\u4f86\u5e6b\u52a9\u5efa\u7acb\u5ba2\u6236\u6a94\u6848\u548c\u7d30\u5206\u8cc7\u6599\u55ce\uff1f<\/li>\n\n\n\n<li><strong>\u53ef\u7528\u7684\u81ea\u52d5\u5316\u529f\u80fd<\/strong> \u2013 \u60a8\u662f\u5426\u4f7f\u7528 VibeTrace \u7b49\u5f37\u5927\u7684\u5de5\u5177\u4f86\u81ea\u52d5\u57f7\u884c\u8207 EDM \u76f8\u95dc\u7684\u91cd\u8907\u4efb\u52d9\uff1f\u5982\u679c\u60a8\u7f3a\u4e4f\u5fc5\u8981\u7684\u6280\u8853\uff0c\u60a8\u5c07\u7121\u6cd5\u64f4\u5c55\u60a8\u7684\u884c\u92b7\u6d3b\u52d5\uff0c\u56e0\u70ba\u60a8\u5c07\u5168\u795e\u8cab\u6ce8\u65bc\u624b\u52d5\u5b8c\u6210\u6240\u6709\u5de5\u4f5c\u3002<\/li>\n\n\n\n<li><strong>\u5229\u5bb3\u95dc\u4fc2\u4eba\u548c\u53c3\u8207\u8005<\/strong> \u2013 EBM \u9700\u8981\u8de8\u5718\u968a\u5408\u4f5c\u3002\u884c\u92b7\u3001\u92b7\u552e\u3001CRM\u2014\u2014\u6bcf\u500b\u4eba\u90fd\u9700\u8981\u53c3\u8207\u3002\u7531\u65bc\u6d89\u53ca\u8cc7\u6e90\u5206\u914d\uff0c\u6c7a\u7b56\u8005\u9084\u9700\u8981\u6279\u51c6\u8a72\u65b9\u6cd5\u3002<\/li>\n\n\n\n<li><strong>\u7af6\u722d\u8207\u6210\u9577<\/strong> \u2013 \u8a55\u4f30\u7af6\u722d\u3002\u4ed6\u5011\u662f\u5426\u4f7f\u7528\u57fa\u65bc\u4e8b\u4ef6\u7684\u884c\u92b7\uff1f\u5982\u679c\u6c92\u6709\uff0c\u70ba\u4ec0\u9ebc\uff1f\u5b83\u5982\u4f55\u5f71\u97ff\u4ed6\u5011\u7684\u7d50\u679c\uff1f\u67e5\u770b\u4ed6\u5011\u7684\u65b9\u6cd5\u548c\u7b56\u7565\uff0c\u4e26\u70ba\u81ea\u5df1\u63d0\u4f9b\u7af6\u722d\u512a\u52e2\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4e00\u65e6\u60a8\u8a55\u4f30\u4e86\u96f6\u552e\u696d\u52d9\u7684\u9019\u4e9b\u65b9\u9762\uff0c\u60a8\u5c31\u53ef\u4ee5\u63a1\u53d6\u6709\u610f\u7fa9\u7684\u6b65\u9a5f\u3002\u8acb\u8a18\u4f4f\u4e8b\u4ef6\u9a45\u52d5\u7684\u71df\u92b7 <strong>\u4e26\u4e0d\u9069\u5408\u6240\u6709\u60c5\u6cc1<\/strong> \u6216\u6bcf\u500b <strong>\u5546\u696d\u6a21\u5f0f<\/strong>\uff0c\u5118\u7ba1\u5b83\u7684\u96f6\u552e\u898f\u6a21\u5f88\u5927\u3002<\/p>\n\n\n\n<p>\u6709\u6642\uff0c\u5805\u6301\u50b3\u7d71\u7684\u53cd\u61c9\u5f0f\u5373\u6642\u884c\u92b7\u5c31\u8db3\u5920\u4e86\u3002\u5b83\u5011\u6709\u4f55\u4e0d\u540c\uff1f\u8b93\u6211\u5011\u5728\u4e0b\u4e00\u7bc0\u4e2d\u4f86\u770b\u770b\uff01<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">\u60f3\u4e86\u89e3\u71df\u92b7\u7684\u6700\u65b0\u52d5\u614b\u55ce\uff1f<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">\u8a02\u95b1\u6211\u5011\u7684 Retail CX \u96fb\u5b50\u5831\uff01<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">\u8207\u512a\u5316\u60a8\u7684\u6578\u5b57\u6536\u5165\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u4fdd\u6301\u806f\u7e6b\u3002<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"\u540d\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">\u8a02\u95b1\u6211<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"zh\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">\u55ae\u64ca\u6309\u9215\u5373\u8868\u793a\u60a8\u63a5\u53d7\u6211\u5011\u7684 <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/zh\/\u689d\u6b3e\u548c\u689d\u4ef6\/\" target=\"_blank\">\u689d\u6b3e\u53ca\u689d\u4ef6<\/a>\u3002\u60a8\u9084\u9700\u8981\u78ba\u8a8d\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u3002<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u5373\u6642\u884c\u92b7\u548c\u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\u4e4b\u9593\u7684\u5340\u5225<\/h2>\n\n\n\n<p>\u5373\u6642\u884c\u92b7\u548c\u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\u662f\u5169\u500b\u5bc6\u5207\u76f8\u95dc\u7684\u6982\u5ff5\u3002\u5b83\u5011\u90fd\u4f9d\u8cf4\u500b\u6027\u5316\u548c\u8de8\u6e20\u9053\u6e9d\u901a\uff0c\u4f46\u4e5f\u6709 <strong>\u5e7e\u500b\u95dc\u9375\u7684\u5340\u5225<\/strong> \u60a8\u53ef\u4ee5\u63a2\u7d22\u4ee5\u4e0b\u5167\u5bb9\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u6d3b\u52d5\u76ee\u7684<\/strong> \u2013 \u5373\u6642\u884c\u92b7\u7684\u91cd\u9ede\u662f\u900f\u904e\u60a8\u5b9a\u671f\u767c\u9001\u7684\u76f8\u95dc\u548c\u7dca\u6025\u8a0a\u606f\u4f86\u5438\u5f15\u8a3b\u610f\u529b\u4e26\u6fc0\u767c\u7acb\u5373\u63a1\u53d6\u884c\u52d5\u3002\u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\u65e8\u5728\u6fc0\u767c\u7279\u5b9a\u4e8b\u4ef6\u671f\u9593\u7684\u884c\u52d5\u3002<\/li>\n\n\n\n<li><strong>\u6d3b\u52d5\u7684\u5f71\u97ff <\/strong>&#8211;<strong> <\/strong>\u5373\u6642\u884c\u92b7\u901a\u5e38\u662f\u88ab\u52d5\u7684\uff0c\u5373\u6839\u64da\u5546\u5e97\u6216\u793e\u4ea4\u5a92\u9ad4\u7ba1\u9053\u4e0a\u7684\u8da8\u52e2\u6216\u7279\u5b9a\u7684\u5373\u6642\u5ba2\u6236\u884c\u70ba\u800c\u81e8\u6642\u767c\u8d77\u6d3b\u52d5\u3002\u7576\u60a8\u570d\u7e5e\u4e8b\u4ef6\u5efa\u7acb\u884c\u92b7\u6d3b\u52d5\u6642\uff0c\u60a8\u53ef\u4ee5\u6839\u64da\u9810\u5b9a\u56e0\u7d20\u63d0\u524d\u898f\u5283\u3002<\/li>\n\n\n\n<li><strong>\u89f8\u767c\u5668<\/strong> \u2013 \u9867\u540d\u601d\u7fa9\uff0c\u60a8\u5e0c\u671b\u5728\u5373\u6642\u884c\u92b7\u4e2d\u5c0d\u5ba2\u6236\u884c\u70ba\u3001\u4e92\u52d5\u548c\u56de\u994b\u6709\u8fd1\u4e4e\u5373\u6642\u7684\u53cd\u61c9\u3002\u57fa\u65bc\u4e8b\u4ef6\u7684\u6d3b\u52d5\u8457\u91cd\u65bc\u60a8\u5047\u8a2d\u6703\u767c\u751f\u4e26\u898f\u5283\u7684\u9810\u671f\u4e8b\u4ef6\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u9019\u4e9b\u65b9\u9762\u7e3d\u7d50\u4e86\u5169\u8005\u4e4b\u9593\u7684\u4e3b\u8981\u5340\u5225\u3002\u67d0\u96f6\u552e\u5546 <strong>\u53ef\u4ee5\u540c\u6642\u57f7\u884c<\/strong>\u3002\u8003\u616e\u5c08\u9580\u91dd\u5c0d\u5546\u5e97\u7684 5<sup>th<\/sup> \u751f\u65e5\u7d50\u5408\u76f4\u64ad\u8cfc\u7269\u7b49\u5373\u6642\u884c\u92b7\u6d3b\u52d5\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u6709\u5de5\u5177\u548c\u6578\u64da\uff0c <strong>\u4f60\u4e0d\u5fc5\u9078\u64c7<\/strong> \u5169\u7a2e\u65b9\u6cd5\u4e4b\u9593\u3002\u76f8\u53cd\uff0c\u5229\u7528\u5169\u8005\u4f86 <strong>\u5145\u5206\u5229\u7528\u7279\u5b9a\u60c5\u6cc1<\/strong>.<\/p>\n\n\n\n<p><em>\u5728\u4e0b\u4e00\u7bc0\u4e2d\uff0c\u6211\u5011\u5c07\u4ecb\u7d39\u4e00\u4e9b\u95dc\u9375\u4e8b\u4ef6\u985e\u578b\uff0c\u9019\u4e9b\u985e\u578b\u5c07\u6709\u52a9\u65bc\u5f15\u5c0e\u4e8b\u4ef6\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565 - \u4e0d\u8981\u932f\u904e\u3002<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u63a8\u52d5\u8a72\u884c\u92b7\u7b56\u7565\u7684\u4e8b\u4ef6\u985e\u578b<\/h2>\n\n\n\n<p>\u5ba2\u6236\u65c5\u7a0b\u662f\u4e00\u4e32 <strong>\u4e8b\u4ef6\u548c\u5fae\u6642\u523b<\/strong> \u5f15\u5c0e\u67d0\u4eba\u8cfc\u8cb7\u3002\u4f5c\u70ba\u96f6\u552e\u5546\uff0c\u60a8\u53ef\u4ee5\u900f\u904e\u4ee5\u4e0b\u65b9\u5f0f\u555f\u7528\u6574\u500b\u6d41\u7a0b\uff1a <strong>\u9810\u671f\u9019\u4e9b\u4e8b\u4ef6<\/strong> \u4e26\u5728\u767c\u751f\u6642\u63d0\u4f9b\u76f8\u95dc\u6d88\u606f\u548c\u53ca\u6642\u5831\u50f9\u3002<\/p>\n\n\n\n<p>\u70ba\u6b64\uff0c\u60a8\u5fc5\u9808\u5145\u5206\u4e86\u89e3\u60a8\u7684\u5ba2\u6236\u3002 <strong>\u6536\u96c6\u6578\u64da<\/strong> \u548c <strong>\u5efa\u7acb\u8cb7\u5bb6\u89d2\u8272<\/strong> \u5982\u679c\u60a8\u60f3\u6210\u529f\u61c9\u7528 EDM\uff0c\u9019\u662f\u5fc5\u9808\u7684\u3002\u9019\u662f\u56e0\u70ba\u60a8\u5fc5\u9808\u5148\u78ba\u5b9a\u6700\u76f8\u95dc\u7684\u95dc\u9375\u4e8b\u4ef6\u3002\u5728\u96f6\u552e\u74b0\u5883\u4e2d\uff0c\u9019\u4e9b\u53ef\u4ee5\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7c21\u55ae\u7684\u9810\u671f\uff08\u9810\u6e2c\uff09\u4e8b\u4ef6<\/strong> \u2013 \u5df2\u7d93\u767c\u751f\u904e\u4e00\u6b21\u7684\u4e8b\u3002\u5047\u8a2d\u5ba2\u6236\u7684\u751f\u65e5\u6216\u8a02\u95b1\u9031\u5e74\u7d00\u5ff5\u65e5\u3002<\/li>\n\n\n\n<li><strong>\u91cd\u5927\u4e8b\u4ef6<\/strong> \u2013 \u5f88\u5c11\u9069\u7528\u65bc\u96f6\u552e\u696d\uff0c\u56e0\u70ba\u60a8\u7121\u6cd5\u9810\u6e2c\u5f69\u7968\u4e2d\u734e\u6216\u4fc3\u92b7\u7b49\u4e8b\u60c5\u3002\u4f46\u60a8\u53ef\u4ee5\u6307\u6d3e\u8207\u60a8\u7684\u74b0\u5883\u76f8\u95dc\u7684\u91cd\u8981\u4e8b\u4ef6\u3002\u4f8b\u5982\uff0c\u4e00\u9805\u91cd\u5927\u6d3b\u52d5\u53ef\u80fd\u6703\u7d2f\u7a4d X \u6578\u91cf\u7684\u5fe0\u8aa0\u5ea6\u7a4d\u5206\u4e26\u80fd\u5920\u5c07\u5176\u514c\u63db\u70ba\u5927\u6298\u6263\u3002<\/li>\n\n\n\n<li><strong>\u751f\u547d\u9031\u671f\u4e8b\u4ef6<\/strong> \u2013 \u9019\u4e9b\u662f\u6539\u8b8a\u751f\u6d3b\u7684\u4e8b\u4ef6\uff0c\u4f8b\u5982\u7d50\u5a5a\u3001\u751f\u5b69\u5b50\u6216\u7372\u5f97\u62b5\u62bc\u8cb8\u6b3e\uff0c\u53ef\u80fd\u6703\u5f71\u97ff\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002<\/li>\n\n\n\n<li><strong>\u8d85\u7d1a\u8cfd\u4e8b <\/strong>&#8211;<strong> <\/strong>\u4e5f\u7a31\u70ba\u884c\u70ba\uff0c\u5b83\u5011\u662f\u4e0d\u540c\u4e8b\u4ef6\u7684\u5e8f\u5217\u6216\u7d44\u5408\uff0c\u53ef\u4ee5\u63ed\u793a\u5ba2\u6236\u7576\u524d\u7684\u60c5\u6cc1\u548c\u60c5\u6cc1\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6b63\u5982\u60a8\u89aa\u773c\u6240\u898b\uff0c <strong>\u4e26\u975e\u6240\u6709\u4e8b\u4ef6<\/strong> \u5c6c\u65bc\u96f6\u552e\u4f01\u696d\u7684\u7bc4\u570d\u548c\u77e5\u8b58\u7bc4\u570d\u3002\u5982\u679c\u67d0\u4eba\u8cfc\u8cb7\u5b30\u5152\u978b\uff0c\u60a8\u5c31\u7121\u6cd5\u78ba\u5b9a\u4ed6\u5011\u662f\u5426\u6709\u4e86\u5b69\u5b50\u2014\u2014\u9019\u53ef\u80fd\u662f\u4e00\u4efd\u79ae\u7269\u3002<\/p>\n\n\n\n<p>\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u5b83\u662f\u6700\u91cd\u8981\u7684 <strong>\u9078\u64c7\u5408\u9069\u7684\u6d3b\u52d5<\/strong>\u3002\u59cb\u7d42\u5c07\u6b64\u4f5c\u70ba\u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\u7b56\u7565\u7684\u7b2c\u4e00\u6b65\u3002\u4e0b\u9762\uff0c\u60a8\u5c07\u5f97\u5230\u4e00\u500b <strong>\u4e00\u6b65\u4e00\u6b65\u7684\u85cd\u5716<\/strong> \u95dc\u65bc\u5982\u4f55\u5efa\u9020\u4e00\u500b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5236\u5b9a\u4e8b\u4ef6\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\uff1f<\/h2>\n\n\n\n<p>\u570d\u7e5e\u4e8b\u4ef6\u5efa\u7acb\u7684\u6210\u529f\u884c\u92b7\u7b56\u7565\u6709\u5e7e\u500b\u9762\u5411\u3002 <strong>\u6211\u5011\u7684\u85cd\u5716\u5c07\u70ba\u60a8\u63d0\u4f9b\u5354\u52a9<\/strong> \u63d0\u51fa\u4e26\u57f7\u884c\u6709\u610f\u7fa9\u7684\u6d3b\u52d5\uff0c\u7522\u751f\u986f\u8457\u7684\u6210\u679c\u3002\u4ee5\u4e0b\u662f\u9700\u8981\u8003\u616e\u7684\u95dc\u9375\u6b65\u9a5f\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/how-to-build-an-event-driven-marketing-strategy-878x1024.png\" alt=\"\" class=\"wp-image-22105\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/how-to-build-an-event-driven-marketing-strategy-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/how-to-build-an-event-driven-marketing-strategy-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/how-to-build-an-event-driven-marketing-strategy-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/how-to-build-an-event-driven-marketing-strategy-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/how-to-build-an-event-driven-marketing-strategy.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u9078\u64c7\u60a8\u7684\u6d3b\u52d5<\/h3>\n\n\n\n<p>\u958b\u59cb\u65bc <strong>\u8b58\u5225\u76f8\u95dc\u4e8b\u4ef6<\/strong> \u60a8\u7684\u884c\u696d\u6216\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u611f\u8208\u8da3\u7684\u3002\u7576\u60a8\u5efa\u7acb\u8cb7\u5bb6\u89d2\u8272\u4e26\u5c0d\u4ed6\u5011\u7684\u5ba2\u6236\u65c5\u7a0b\u548c\u5fae\u6642\u523b\u505a\u51fa\u5047\u8a2d\u6642\uff0c\u60a8\u53ef\u4ee5\u8f15\u9b06\u9810\u6e2c\u6b64\u985e\u4e8b\u4ef6\u3002<\/p>\n\n\n\n<p>\u96f6\u552e\u696d\u4e00\u4e9b\u6700\u53d7\u6b61\u8fce\u7684\u6d3b\u52d5 <strong>\u570d\u7e5e\u8cfc\u8cb7\u884c\u70ba<\/strong>\u3001\u500b\u4eba\u6d3b\u52d5\u53ca\u516c\u773e\u5047\u671f\u3002\u60a8\u53ef\u4ee5\u6839\u64da\u4eba\u5011\u653e\u68c4\u8cfc\u7269\u8eca\u3001\u700f\u89bd\u7279\u5b9a\u985e\u5225\u3001\u50c5\u4eab\u53d7\u6298\u6263\u8cfc\u7269\u7b49\u4f86\u898f\u5283\u6709\u91dd\u5c0d\u6027\u7684\u57fa\u65bc\u4e8b\u4ef6\u7684\u71df\u92b7\u6d3b\u52d5\u3002\u6216\u8005\u60a8\u53ef\u4ee5\u70ba\u4ed6\u5011\u7684\u751f\u65e5\u548c\u6700\u8fd1\u7684\u5047\u671f\u9032\u884c\u898f\u5283\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">\u60a8\u9700\u8981\u71df\u92b7\u81ea\u52d5\u5316\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">\u5168\u901a\u8def\u884c\u92b7\u81ea\u52d5\u5316\u662f\u7dda\u4e0a\u4f01\u696d\u7684\u5fc5\u5099\u689d\u4ef6\uff1a\u5728\u6574\u500b\u5ba2\u6236\u65c5\u7a0b\u4e2d\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u3001\u7c21\u8a0a\u3001RCS\u3001Whatsapp \u6216\u63a8\u64ad\u901a\u77e5\u8f15\u9b06\u9032\u884c\u8a0a\u606f\u50b3\u905e\u6d3b\u52d5\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u4f01\u696d\u71df\u92b7\u81ea\u52d5\u5316\/\">\u4e86\u89e3\u66f4\u591a<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u4e0d\u7ba1\u600e\u6a23\uff0c\u4f60\u5fc5\u9808 <strong>\u8ffd\u8e64\u548c\u8a18\u9304<\/strong> \u6d3b\u52d5\u3001\u504f\u597d\u548c\u4ea4\u6613\u6578\u64da\u3002\u8207\u884c\u92b7\u6d3b\u52d5\u7684\u4e92\u52d5\u53ef\u4ee5\u63d0\u4f9b\u5c0d\u5ba2\u6236\u884c\u70ba\u548c\u8208\u8da3\u7684\u984d\u5916\u898b\u89e3\u3002<\/p>\n\n\n\n<p><strong>\u5229\u7528\u5f37\u5927\u7684 CDP<\/strong> \u5206\u89e3\u4e26\u5fb9\u5e95\u5206\u6790\u60a8\u53ef\u4ee5\u8a2a\u554f\u7684\u8cc7\u8a0a\u3002\u9019\u6a23\uff0c\u60a8\u5c31\u53ef\u4ee5\u6539\u8b8a\u884c\u92b7\u6d3b\u52d5\u7684\u5f71\u97ff\u529b\u2014\u2014\u5b83\u5011\u5c07\u8b8a\u5f97\u76f8\u95dc\u4e14\u53ca\u6642\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u5206\u6790\u54c1\u724c\u8868\u73fe<\/h3>\n\n\n\n<p>\u6b77\u53f2\u8868\u73fe\u662f\u95dc\u9375\u6307\u6a19\u3002\u5982\u679c\u4f60\u60f3\u505a <strong>\u5c0d\u672a\u4f86\u7d50\u679c\u7684\u6e96\u78ba\u9810\u6e2c<\/strong> \u5f9e\u4e8b\u4ef6\u9a45\u52d5\u7684\u884c\u92b7\u4e2d\uff0c\u5206\u6790\u904e\u53bb <strong>\u904e\u53bb\u57fa\u65bc\u4e8b\u4ef6\u7684\u6d3b\u52d5\u7684\u7d50\u679c<\/strong>\u3002\u53bb\u5e74\u7684\u9ed1\u8272\u661f\u671f\u4e94\u662f\u5426\u9054\u5230\u4e86\u9810\u671f\u7684\u6548\u679c\uff0c\u70ba\u4ec0\u9ebc\u6c92\u6709\u5462\uff1f\u53bb\u5e74\u7b2c\u4e00\u5b63\u751f\u65e5\u7684\u9867\u5ba2\u662f\u5426\u4eab\u6709\u4e86\u6298\u6263\uff1f<\/p>\n\n\n\n<p><strong>\u6b77\u53f2\u8868\u73fe\u6703\u544a\u8a34\u4f60<\/strong> \u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u7121\u6548\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u512a\u5316\u672a\u4f86\u57fa\u65bc\u4e8b\u4ef6\u7684\u884c\u92b7\u6d3b\u52d5\u3002\u5b83\u6703 <strong>\u63ed\u793a\u6a21\u5f0f\u548c\u53ef\u884c\u7684\u898b\u89e3<\/strong> \u9019\u53ef\u4ee5\u6307\u5c0e\u6c7a\u7b56\u904e\u7a0b\u548c\u672a\u4f86\u6d3b\u52d5\u7684\u5177\u9ad4\u57f7\u884c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u63d0\u524d\u898f\u5283<\/h3>\n\n\n\n<p>\u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\u662f <strong>\u8de8\u901a\u8def\u6e9d\u901a\u6d3b\u52d5<\/strong>\u3002\u7531\u65bc\u60a8\u9700\u8981\u900f\u904e\u591a\u500b\u7ba1\u9053\u51fa\u5e2d\u7279\u5b9a\u6d3b\u52d5\uff0c\u56e0\u6b64\u60a8\u5fc5\u9808\u63d0\u524d\u898f\u5283\u3002\u5305\u62ec\u4e86\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6e96\u5099 <\/strong>\u6240\u6709\u7684\u5275\u610f\uff1b<\/li>\n\n\n\n<li><strong>\u6e2c\u8a66<\/strong> \u6d41\u51fa\u6574\u500b\u6f0f\u6597\uff1b<\/li>\n\n\n\n<li><strong>\u57f7\u884c<\/strong> \u5c0e\u81f4\u4e8b\u4ef6\u672c\u8eab\u7684\u95dc\u9375\u6d3b\u52d5\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u7576\u60a8\u63d0\u524d\u8a08\u5283\u6642\uff0c\u60a8\u53ef\u4ee5 <strong>\u652f\u63f4\u4e8b\u4ef6\u9a45\u52d5\u7684\u5373\u6642\u884c\u92b7<\/strong> \u6d3b\u52d5\uff0c\u5373\u6642\u6216\u8fd1\u8ddd\u96e2\u5373\u6642\u8207\u5ba2\u6236\u4e92\u52d5\u3002\u7d50\u679c\u7576\u7136\u662f <strong>\u7121\u7e2b\u57f7\u884c<\/strong> \u4e00\u9805\u5145\u6eff\u5e0c\u671b\u7684\u6d3b\u52d5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u5275\u9020\u5f15\u4eba\u6ce8\u76ee\u7684\u5167\u5bb9<\/h3>\n\n\n\n<p>\u7576\u60a8\u4e86\u89e3\u60a8\u7684\u53d7\u773e\u4e26\u4e14\u6e05\u695a\u8981\u70ba\u5176\u5275\u5efa\u6709\u91dd\u5c0d\u6027\u7684\u6d3b\u52d5\u7684\u6d3b\u52d5\u6642\uff0c\u60a8\u53ef\u4ee5 <strong>\u5c0d\u9f4a\u5169\u8005<\/strong> \u4e26\u958b\u767c\u6709\u5f71\u97ff\u529b\u7684\u5275\u610f\u3002\u5176\u4e2d\u5305\u62ec\u8996\u89ba\u5143\u7d20\u3001\u5716\u7247\u548c\u884c\u92b7\u6d3b\u52d5\u7684\u526f\u672c\u3002<\/p>\n\n\n\n<p>\u70ba\u4e86\u9054\u5230\u9810\u671f\u7684\u7d50\u679c\uff0c <strong>\u6839\u64da\u4e0a\u4e0b\u6587\u81ea\u8a02\u5fc5\u8981\u7684\u5167\u5bb9<\/strong> \u89f8\u767c\u6d3b\u52d5\u7684\u4e8b\u4ef6\u3002\u4f8b\u5982\uff0c\u70ba\u590f\u5b63\u4fc3\u92b7\u5ee3\u544a\u958b\u767c\u4eba\u5b57\u62d6\u548c\u6c99\u7058\u7684\u5275\u610f\u3002\u4f7f\u7528 <strong>\u8207\u4e8b\u4ef6\u4e0a\u4e0b\u6587\u76f8\u5c0d\u61c9\u7684\u8a9e\u8a00<\/strong> \u2013 \u4f8b\u5982\uff0c\u5982\u679c\u89f8\u767c\u56e0\u7d20\u662f\u5ba2\u6236\u7684\u751f\u65e5\uff0c\u5247\u4f7f\u7528\u559c\u6176\u7684\u5b57\u8a5e\u548c\u60c5\u611f\uff0c\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u8207\u6d3b\u52d5\u80cc\u666f\u4e00\u81f4\u7684\u5275\u610f\u7684\u76ee\u6a19\u662f\u900f\u904e\u5411\u5ba2\u6236\u5c55\u793a\u4f86\u4fdd\u6301\u4ed6\u5011\u7684\u53c3\u8207\u5ea6 <strong>\u76f8\u95dc\u4e14\u6700\u65b0\u7684\u5167\u5bb9<\/strong>\u3002\u6c92\u6709\u4eba\u9858\u610f\u5728\u516d\u6708\u4e2d\u65ec\u770b\u5230\u8056\u8a95\u5ee3\u544a\u3002\u5728\u7576\u524d\u60c5\u6cc1\u4e0b\uff0c\u9019\u4e0d\u6703\u5f15\u8d77\u76ee\u6a19\u53d7\u773e\u7684\u5171\u9cf4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.\u53c3\u8207\u4e26\u76e3\u63a7\u7e3e\u6548<\/h3>\n\n\n\n<p>\u4e00\u65e6\u57fa\u65bc\u4e8b\u4ef6\u7684\u71df\u92b7\u6d3b\u52d5\u555f\u52d5\uff0c <strong>\u9032\u5165\u5373\u6642\u6a21\u5f0f<\/strong>\uff0c\u7279\u5225\u662f\u7576\u6d3b\u52d5\u9700\u8981\u5b83\u6642\uff08\u6bd4\u65b9\u8aaa\uff0c\u9583\u8cfc\u6216\u55ae\u65e5\u6d3b\u52d5\uff09\u3002 <\/p>\n\n\n\n<p>\u9019 <strong>\u6301\u7e8c\u76e3\u63a7 KPI<\/strong> \u559c\u6b61 <a href=\"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u90f5\u4ef6\u9ede\u64ca\u7387\/\" data-type=\"post\" data-id=\"18610\">\u9ede\u64ca\u7387<\/a>\u3001\u5546\u5e97\u6d41\u91cf\uff0c\u4ee5\u53ca <a href=\"https:\/\/vibetrace.com\/zh\/\u514c\u63db\u7387\/\" data-type=\"post\" data-id=\"17496\">\u8f49\u63db<\/a> \u5e6b\u52a9\u60a8\u638c\u63e1\u4e8b\u4ef6\u52d5\u614b\u3002<\/p>\n\n\n\n<p>\u9019\u6a23\uff0c\u60a8\u5c31\u53ef\u4ee5 <strong>\u5c0d\u5ba2\u6236\u884c\u70ba\u7684\u6539\u8b8a\u7acb\u5373\u505a\u51fa\u53cd\u61c9<\/strong>\u3002\u6b64\u5916\uff0c\u6301\u7e8c\u76e3\u63a7\u4f7f\u60a8\u80fd\u5920 <strong>\u5373\u6642\u8abf\u6574\u8207\u6d3b\u52d5\u512a\u5316<\/strong> \u5982\u679c\u9700\u8981\u7684\u8a71\u3002\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u7b49\u5373\u6642\u6e9d\u901a\u7ba1\u9053\u4fdd\u6301\u6d3b\u8e8d\uff0c\u60a8\u53ef\u4ee5\u5728\u6d3b\u52d5\u671f\u9593\u4fdd\u6301\u5ba2\u6236\u7684\u53c3\u8207\u5ea6\u3002<\/p>\n\n\n\n<p>\u7d50\u675f\u5f8c\u2014\u2014 <strong>\u6c96\u6d17\u4e26\u91cd\u8907<\/strong>\u3002\u91cd\u65b0\u8a08\u5283\uff0c\u70ba\u4e0b\u4e00\u6b21\u6d3b\u52d5\u66f4\u597d\u5730\u8a08\u5283\u3002\u4e26\u6539\u9032\uff01<\/p>\n\n\n\n<p><em>\u73fe\u5728\u60a8\u5df2\u7d93\u4e86\u89e3\u5982\u4f55\u5236\u5b9a EBM \u7b56\u7565\uff0c\u63a5\u4e0b\u4f86\u8b93\u6211\u5011\u63a2\u8a0e\u4e00\u4e9b\u5be6\u65bd\u8a72\u7b56\u7565\u7684\u65b9\u6cd5\u3002<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">\u9700\u8981\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">\u6211\u5011\u63d0\u4f9b\u5f9e\u6230\u7565\u5230\u5be6\u65bd\u548c\u8ddf\u8e2a\u7684\u8a17\u7ba1\u670d\u52d9\u3002\u901a\u5e38\u7d50\u679c\u6703\u589e\u52a0 15-25%\u3002\u8b93\u6211\u5011\u770b\u770b\u6211\u5011\u5982\u4f55\u5e6b\u52a9\u60a8\uff01<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u71df\u92b7\u81ea\u52d5\u5316\u670d\u52d9\/\">\u4e86\u89e3\u66f4\u591a<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u5be6\u65bd\u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\uff1f<\/h2>\n\n\n\n<p>\u4e00\u65e6\u5236\u5b9a\u4e86\u7b56\u7565\uff0c\u5c31\u8a72\u5be6\u65bd\u5b83\u4e86\u3002\u70ba\u4e86\u9054\u5230\u9810\u671f\u7684\u7d50\u679c\uff0c\u6709\u5e7e\u7a2e\u65b9\u6cd5 <strong>\u589e\u5f37\u5ba2\u6236\u4e92\u52d5<\/strong>\u3002\u6211\u5011\u4f86\u770b\u4e00\u4e0b\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A. \u500b\u4eba\u5316\u4e8b\u4ef6\u9a45\u52d5\u8a0a\u606f<\/h3>\n\n\n\n<p>\u4eba\u5011\u66f4\u6709\u53ef\u80fd\u5c0d\u54c1\u724c\u5fe0\u8aa0 <strong>\u7372\u5f97\u500b\u4eba\u5316\u9ad4\u9a57<\/strong> \u7b26\u5408\u4ed6\u5011\u7684\u9700\u6c42\u548c\u8208\u8da3\u3002\u60a8\u5fc5\u9808\u4e86\u89e3\u60a8\u7684\u5ba2\u6236\u5982\u4f55\u8207\u773e\u4e0d\u540c\u2014\u5728\u60a8\u7684\u5ba2\u6236\u7684\u5e6b\u52a9\u4e0b\u505a\u5230\u9019\u4e00\u9ede <strong>CRM\u8edf\u9ad4\u548c\u92b7\u552e\u5718\u968a<\/strong>.<\/p>\n\n\n\n<p>\u9019\u6a23\uff0c\u60a8\u5c31\u6703\u77e5\u9053\u6bcf\u500b\u5ba2\u6236\u5728\u65c5\u7a0b\u4e2d\u7684\u4f4d\u7f6e\u3002\u9019\u4f7f\u60a8\u53ef\u4ee5\u88fd\u4f5c\u76f8\u95dc\u7684\u4e8b\u4ef6\u9a45\u52d5\u8a0a\u606f <strong>\u6709\u80fd\u529b\u611f\u52d5\u4eba <\/strong>\u5230\u4e0b\u4e00\u968e\u6bb5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B. \u81ea\u52d5\u5316\u6d41\u7a0b<\/h3>\n\n\n\n<p>\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u81ea\u52d5\u5316\u548c\u5de5\u4f5c\u6d41\u7a0b\u63d0\u4f9b\u5354\u52a9 <strong>\u522a\u9664\u91cd\u8907\u7684\u64cd\u4f5c\u4efb\u52d9<\/strong> \u4f86\u81ea\u4f60\u7684\u5de5\u4f5c\u91cf\u3002\u90a3\u6a23\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u60a8\u53ef\u4ee5\u63d0\u4f9b <strong>\u53ca\u6642\u53cd\u61c9<\/strong> \u89f8\u767c\u5668\uff1b<\/li>\n\n\n\n<li>\u548c <strong>\u5c08\u6ce8\u65bc\u6230\u7565\u6d3b\u52d5<\/strong> \u4fc3\u9032\u589e\u9577\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u8cfc\u7269\u8eca\u653e\u68c4\u3001\u96fb\u5b50\u90f5\u4ef6\u8a02\u95b1\u548c\u4e0b\u65b0\u8a02\u55ae\u7b49\u4e8b\u4ef6\u53ef\u4ee5\u4f5c\u70ba\u89f8\u767c\u56e0\u7d20 <strong>\u81ea\u52d5\u5316\u5de5\u4f5c\u6d41\u7a0b<\/strong>\u3002\u60a8\u53ef\u4ee5\u570d\u7e5e\u5176\u4ed6\u7279\u5b9a\u4e8b\u4ef6\uff08\u4f8b\u5982\u751f\u65e5\uff09\u5275\u5efa\u5b83\u5011\uff0c\u6216\u70ba\u5373\u5c07\u5230\u4f86\u7684\u590f\u5b63\u4fc3\u92b7\u5275\u5efa\u5de5\u4f5c\u6d41\u7a0b\u3002<\/p>\n\n\n\n<p>\u96f6\u552e\u696d\u70ba\u60a8\u63d0\u4f9b <strong>\u5f88\u591a\u81ea\u52d5\u5316\u6d41\u7a0b\u7684\u6a5f\u6703<\/strong> \u2013 \u4f7f\u7528\u5b83\u5011\u4e26\u5c07\u60a8\u7684\u7cbe\u529b\u548c\u7cbe\u529b\u96c6\u4e2d\u5728\u7121\u6cd5\u81ea\u52d5\u5316\u7684\u9ad8\u5f71\u97ff\u529b\u4efb\u52d9\u4e0a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C. \u8207\u5176\u4ed6\u5e73\u53f0\u548c\u7cfb\u7d71\u96c6\u6210<\/h3>\n\n\n\n<p>\u5ba2\u88fd\u5316\u8a0a\u606f\u548c\u81ea\u52d5\u5316\u6d41\u7a0b\u7684\u80fd\u529b\u8207\u4ee5\u4e0b\u5167\u5bb9\u7684\u4f7f\u7528\u548c\u6574\u5408\u5bc6\u5207\u76f8\u95dc\uff1a <strong>\u5f37\u5927\u7684\u5e73\u53f0\u548c\u7cfb\u7d71\uff0c\u5982 VibeTrace<\/strong>\u3002\u6b64\u985e\u89e3\u6c7a\u65b9\u6848\u5177\u6709\u591a\u500b\u512a\u9ede\u3002\u5176\u4e2d\u6700\u5f15\u4eba\u6ce8\u76ee\u7684\u662f\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A <strong>\u5ba2\u6236\u6578\u64da\u5e73\u53f0<\/strong> \u8ffd\u8e64\u4e26\u8a18\u9304\u5ba2\u6236\u6d3b\u52d5\u548c\u7279\u5fb5\u3002\u60a8\u53ef\u4ee5\u5c0d\u9019\u4e9b\u6578\u64da\u9032\u884c\u7d30\u5206\u3001\u5206\u6790\u4e26\u5f97\u51fa\u53ef\u884c\u7684\u898b\u89e3\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/zh\/\u7522\u54c1\u63a8\u85a6\u5f15\u64ce\/\"><strong>\u7522\u54c1\u63a8\u85a6\u5f15\u64ce<\/strong><\/a> \u5b83\u4f7f\u7528\u8907\u96dc\u7684\u6f14\u7b97\u6cd5\u4f86\u5e6b\u52a9\u63d0\u4f9b\u7b26\u5408\u5ba2\u6236\u7279\u5b9a\u9700\u6c42\u3001\u8cfc\u8cb7\u884c\u70ba\u3001\u504f\u597d\u548c\u8208\u8da3\u7684\u5ba2\u88fd\u5316\u63a8\u85a6\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u57f7\u884c\u9ad8\u5ea6\u500b\u4eba\u5316\u7684\u57fa\u65bc\u4e8b\u4ef6\u7684\u884c\u92b7\u6d3b\u52d5\u3002<\/li>\n\n\n\n<li>\u81ea\u52d5\u5316\u529f\u80fd\u53ef\u8b93\u60a8\u9032\u884c\u8a2d\u7f6e <a href=\"https:\/\/vibetrace.com\/zh\/\u81ea\u52d5\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\/\"><strong>\u81ea\u52d5\u5316\u5de5\u4f5c\u6d41\u7a0b<\/strong><\/a> \u6bd4\u5982\u6211\u5011\u8a0e\u8ad6\u904e\u7684\u90a3\u4e9b\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u7576\u60a8\u5145\u5206\u5229\u7528 CRM\u3001\u53ef\u7528\u8cc7\u6599\u548c\u8907\u96dc\u5de5\u5177\u6642\uff0c\u60a8\u53ef\u4ee5\u9032\u4e00\u6b65\u589e\u5f37\u4f7f\u7528\u8005\u9ad4\u9a57\u3002\u7d50\u679c\uff0c\u4f60\u5c07\u64c1\u6709 <strong>\u6709\u6210\u6548\u7684\u4e92\u52d5<\/strong> \u8207\u5ba2\u6236\u57fa\u65bc <strong>\u884c\u70ba\u5f62\u6210\u4e8b\u4ef6<\/strong> \u6307\u5c0e\u60a8\u7684\u884c\u92b7\u6d3b\u52d5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D. \u5be6\u65bd\u5373\u6642\u884c\u92b7<\/h3>\n\n\n\n<p>\u5982\u4e0a\u6240\u8ff0\uff0c\u57fa\u65bc\u4e8b\u4ef6\u7684\u884c\u92b7\u548c\u5373\u6642\u884c\u92b7\u4e0d\u5fc5\u5206\u958b\u5b58\u5728\u3002\u76f8\u53cd\uff0c\u4e00\u65e6\u5230\u4e86\u57f7\u884c\u9810\u5148\u8a08\u5283\u7684\u6d3b\u52d5\u7684\u6642\u9593\uff0c\u5c31\u505a\u51fa\u53cd\u61c9\u3002 <strong>\u76e3\u63a7\u5373\u6642\u6d3b\u52d5\u7e3e\u6548<\/strong>\uff0c\u6839\u64da\u9700\u8981\u9032\u884c\u8abf\u6574\uff0c\u4e26\u63d0\u9ad8\u53c3\u8207\u5ea6\u3002<\/p>\n\n\n\n<p>\u5373\u6642\u5ba2\u6236\u884c\u70ba <strong>\u63d0\u4f9b\u53ef\u884c\u7684\u898b\u89e3<\/strong> \u95dc\u65bc\u5982\u4f55\u5728\u6d3b\u52d5\u5c55\u958b\u6642\u9032\u884c\u6700\u4f73\u5316\u3002\u5047\u8a2d\u60a8\u8a08\u5283\u9032\u884c\u70ba\u671f\u4e00\u5468\u7684\u842c\u8056\u7bc0\u6d3b\u52d5\uff0c\u5176\u4e2d\u5305\u62ec\u6298\u6263\u3001\u4fc3\u92b7\u4ee5\u53ca\u6bcf\u5929\u70ba\u5fe0\u5be6\u5ba2\u6236\u89e3\u9396\u4e0d\u540c\u7684\u512a\u60e0\u5238\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u80fd\u6703\u6ce8\u610f\u5230\u4eba\u5011\u5728\u6e20\u9053\u4e2d\u6d41\u52d5\uff0c\u4f46\u6c92\u6709\u8f49\u63db\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528 <strong>\u8fd1\u4e4e\u5373\u6642\u7684\u6709\u91dd\u5c0d\u6027\u7684\u6d88\u606f<\/strong> \u6839\u64da\u4eba\u5011\u7684\u884c\u70ba\u548c\u53c3\u8207\u60a8\u9810\u5148\u8a08\u5283\u7684\u6d3b\u52d5\u7684\u65b9\u5f0f\u4f86\u63a8\u52d5\u4eba\u5011\u524d\u9032\u3002<\/p>\n\n\n\n<p>\u9019\u662f\u512a\u5316\u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\u7b56\u7565\u7684\u95dc\u9375\u3002\u4e0b\u9762\u6211\u5011\u5c31\u4f86\u8a0e\u8ad6\u5e7e\u500b <strong>\u9700\u8981\u8003\u616e\u548c\u512a\u5316\u7684\u65b9\u9762<\/strong> \u57f7\u884c\u6b64\u985e\u6d3b\u52d5\u4ee5\u7372\u5f97\u66f4\u597d\u7684\u7d50\u679c\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\u7684\u512a\u5316\u7b56\u7565<\/h2>\n\n\n\n<p>\u57fa\u65bc\u4e8b\u4ef6\u7684\u71df\u92b7\u63d0\u4f9b\u4e86\u4e00\u4e9b\u6700\u597d\u7684<strong> \u96f6\u552e\u696d\u6210\u9577\u7684\u6a5f\u9047<\/strong>\u3002\u4f7f\u7528\u4e8b\u4ef6\u4f86\u5efa\u7acb\u60a8\u7684\u884c\u92b7\u6d3b\u52d5\u53ef\u4ee5\u986f\u8457\u63d0\u9ad8\u5176\u54c1\u8cea\u548c\u8f49\u63db\u6f5b\u529b\u3002<\/p>\n\n\n\n<p>\u6bcf\u7576\u4f9d\u9760\u4f7f\u7528\u8005\u884c\u70ba\u4f86\u5236\u5b9a\u548c\u57f7\u884c\u884c\u92b7\u6d3b\u52d5\u6642\uff0c\u60a8\u53ef\u80fd\u6703\u8a18\u9304 <strong>\u6578\u5341\u5834\u6d3b\u52d5<\/strong>\u3002\u8b93\u6211\u5011\u8003\u616e\u4e00\u4e0b\u653e\u68c4\u8cfc\u7269\u8eca\u7684\u6d3b\u52d5\u3002<\/p>\n\n\n\n<p>\u5728\u300c\u563f\uff0c\u60a8\u5728\u8cfc\u7269\u8eca\u4e2d\u7559\u4e0b\u4e86\u4e00\u4e9b\u6771\u897f\u300d\u96fb\u5b50\u90f5\u4ef6\u4e4b\u524d\uff0c\u7cfb\u7d71\u53ef\u80fd\u6703\u8a18\u9304\u7528\u6236\u6dfb\u52a0\u5546\u54c1\u3001\u67e5\u770b\u8cfc\u7269\u8eca\u3001\u67e5\u770b\u5176\u4ed6\u7522\u54c1\u3001\u67e5\u770b\u985e\u4f3c\u7522\u54c1\u3001\u555f\u52d5\u7d50\u5e33\u6d41\u7a0b\u3001\u78ba\u8a8d\u9001\u8ca8\u5730\u5740\u7b49\u3002<\/p>\n\n\n\n<p>\u9019\u610f\u5473\u8457\u7528\u6236\u7684\u60c5\u6cc1\u548c <strong>\u4ed6\u5011\u65c5\u7a0b\u8f49\u8b8a\u7684\u968e\u6bb5<\/strong>\u3002\u4f7f\u7528\u8005\u6d3b\u52d5\u505c\u6b62\u524d\u8a18\u9304\u7684\u6700\u5f8c\u4e00\u500b\u4e8b\u4ef6 <strong>\u6c7a\u5b9a\u4e86\u5b83\u5011\u7684\u6700\u7d42\u72c0\u614b<\/strong>\u3002\u6839\u64da\u4f7f\u7528\u8005\u884c\u70ba\u512a\u5316\u884c\u92b7\u6d3b\u52d5\uff0c\u9700\u8981\u6ce8\u610f\u4ee5\u4e0b\u5e7e\u500b\u9762\u5411\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u5b9a\u7fa9\u76ee\u7684\u548c\u76ee\u6a19<\/h3>\n\n\n\n<p>\u6211\u5011\u7121\u6cd5\u9810\u6e2c\u4f7f\u7528\u8005\u884c\u70ba\u7684\u5404\u500b\u9762\u5411\u3002\u8eab\u70ba\u884c\u92b7\u4eba\u54e1\u6211\u5011\u80fd\u505a\u7684\u662f <strong>\u5b9a\u7fa9\u660e\u78ba\u7684\u76ee\u7684\u548c\u76ee\u6a19<\/strong> \u4e26\u4f7f\u6211\u5011\u7684\u8a0a\u606f\u8207\u4ed6\u5011\u4fdd\u6301\u4e00\u81f4\u3002\u9019\u6a23\uff0c\u6211\u5011\u5c31\u53ef\u4ee5\u6eff\u8db3\u5ba2\u6236\u5c0d\u500b\u4eba\u5316\u7684\u9700\u6c42\uff0c\u540c\u6642\u6eff\u8db3\u6211\u5011\u81ea\u5df1\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u8861\u91cf\u6295\u8cc7\u5831\u916c\u7387<\/h3>\n\n\n\n<p>\u88fd\u4f5c\u4ee5\u4e8b\u4ef6\u70ba\u57fa\u790e\u7684\u884c\u92b7\u6d3b\u52d5\u9700\u8981\u82b1\u8cbb\u591a\u5c11\u9322\uff1f\u901a\u5e38\uff0c\u96f6\u552e\u5546\u6703\u653e\u68c4\u91dd\u5c0d\u7279\u5b9a\u5ba2\u6236\u4ee5\u53ca\u5ba2\u6236\u65c5\u7a0b\u7684\u7279\u5b9a\u968e\u6bb5\u5ba2\u88fd\u5316\u884c\u92b7\u6d3b\u52d5\uff0c\u56e0\u70ba <strong>\u9700\u8981\u6642\u9593\u548c\u7cbe\u529b<\/strong> \u5206\u6790\u53ef\u7528\u6578\u64da\u3002<\/p>\n\n\n\n<p>\u4f46\u5f9e\u9577\u9060\u4f86\u770b\uff0c\u9019\u9084\u662f\u5f88\u5927\u7684 <strong>\u66f4\u6709\u5229\u53ef\u5716\u4e14\u66f4\u4fbf\u5b9c<\/strong> \u4fdd\u6301\u73fe\u6709\u5ba2\u6236\u7684\u53c3\u8207\u5ea6\u548c\u5fe0\u8aa0\u5ea6\uff0c\u800c\u4e0d\u662f\u4e0d\u65b7\u7372\u5f97\u65b0\u5ba2\u6236\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u5275\u5efa\u76f8\u95dc\u5167\u5bb9\u4e26\u5373\u6642\u4ea4\u4ed8<\/h3>\n\n\n\n<p>\u7576\u60a8\u6536\u96c6\u6578\u64da\u4e26\u4f7f\u7528\u5f37\u5927\u7684\u6f14\u7b97\u6cd5\u4f86\u63d0\u51fa\u9ad8\u5ea6\u500b\u4eba\u5316\u7684\u63a8\u85a6\u6642\uff0c\u4e8b\u4ef6\u9a45\u52d5\u7684\u884c\u92b7\u8b8a\u5f97\u66f4\u52a0\u76f8\u95dc\u3002\u9019\u5c0d\u4f60\u6709\u5e6b\u52a9 <strong>\u88fd\u4f5c\u4e26\u63d0\u4f9b\u8fd1\u4e4e\u5373\u6642\u7684\u5167\u5bb9 <\/strong>\u4ee5\u53ca\u5c07\u5ba2\u6236\u5e36\u5165\u8cfc\u8cb7\u65c5\u7a0b\u4e0b\u4e00\u968e\u6bb5\u7684\u56de\u61c9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u91cd\u5b9a\u5411\u7b56\u7565<\/h3>\n\n\n\n<p>\u4e00\u65e6\u8861\u91cf\u4e86\u6295\u8cc7\u56de\u5831\u7387\u4e26\u5206\u6790\u4e86\u8207\u60a8\u7684\u76ee\u7684\u548c\u76ee\u6a19\u76f8\u5c0d\u61c9\u7684 KPI\uff0c\u60a8\u5c31\u53ef\u4ee5\u7e7c\u7e8c\u5be6\u65bd\u91cd\u5b9a\u5411\u7b56\u7565\u3002\u73fe\u4eca\u7684\u5de5\u5177\u548c\u5ee3\u544a\u5e73\u53f0\u53ef\u4ee5\u8b93\u60a8 <strong>\u900f\u904e\u7db2\u8def\u63a5\u89f8\u5ba2\u6236<\/strong>.<\/p>\n\n\n\n<p>\u53ea\u9700\u4f7f\u7528\u7372\u53d6\u7684\u6578\u64da\u4f86\u5275\u5efa <strong>\u7279\u5b9a\u53d7\u773e\u548c\u5217\u8868<\/strong> \u5728\u4ee5\u4e8b\u4ef6\u70ba\u57fa\u790e\u7684\u884c\u92b7\u6d3b\u52d5\u5f8c\u91cd\u65b0\u5b9a\u4f4d\u7684\u4eba\u6578\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u63a5\u89f8\u6d41\u5931\u7684\u5ba2\u6236<\/h3>\n\n\n\n<p>EBM \u548c\u53ef\u7528\u8cc7\u6599\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u806f\u7e6b\u6d41\u5931\u7684\u5ba2\u6236\u3002\u9019\u4e5f\u662f <strong>\u5617\u8a66\u91cd\u65b0\u555f\u52d5\u66f4\u4fbf\u5b9c<\/strong> 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\u4e8b\u4ef6\u9a45\u52d5\u884c\u92b7\u7684\u4e0d\u540c\u4e4b\u8655\u5728\u65bc <strong>20% \u548c 50%<\/strong>\u3002\u76f8\u8f03\u4e4b\u4e0b\uff0c\u50b3\u7d71\u884c\u92b7\u65b9\u5f0f\u9054\u5230\u7d043%\u3002\u9019\u7a2e\u5de8\u5927\u7684\u5dee\u7570\u4f86\u81ea\u65bc\u9019\u6a23\u4e00\u500b\u4e8b\u5be6\uff1a\u4eba\u5011\u66f4\u559c\u6b61\u5728\u4ec0\u9ebc\u6642\u5019\u8cb7\u6771\u897f <em>\u4ed6\u5011<\/em> \u60f3\u8981\uff0c\u800c\u4e0d\u662f\u7576\u4f60\u5f37\u8feb\u4ed6\u5011\u6642\u3002<\/p>\n\n\n\n<p>\u96f6\u552e\u696d\u7684\u300c\u4f55\u6642\u300d\u5b9a\u7fa9\u70ba <strong>\u91cd\u5927\u7522\u696d\u4e8b\u4ef6<\/strong> \u6539\u8b8a\u5ba2\u6236\u7684\u60c5\u6cc1\u3002\u9019\u4e9b\u53ef\u80fd\u662f\u5ba2\u6236\u751f\u65e5\u3001\u8a02\u95b1\u9031\u5e74\u7d00\u5ff5\u65e5\u6216\u60a8\u901a\u5e38\u63d0\u524d\u5e7e\u500b\u6708\u6e96\u5099\u6d3b\u52d5\u7684\u91cd\u5927\u7bc0\u65e5\u3002<\/p>\n\n\n\n<p>\u90a3\u662f\u56e0\u70ba\u4eba\u5011\u201c\u958b\u59cb\u5c0b\u627e\u67d0\u4e9b\u6771\u897f\u201d <strong>\u7576\u4ed6\u5011\u7684\u60c5\u6cc1\u6539\u8b8a\u6642<\/strong>\u3002 80% \u7684\u4eba\u5728\u90a3\u4e00\u523b\u958b\u59cb\u63a5\u53d7\u884c\u92b7\u50b3\u64ad\uff0c\u4e26\u4e14 <strong>\u9ad8\u9054 20% <\/strong>\u5c07\u6839\u64da\u4e8b\u4ef6\u7522\u751f\u7684\u9700\u6c42\u63a1\u53d6\u884c\u52d5\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u60f3\u53c3\u52a0 20% \u4e26\u6c7a\u5b9a\u7e7c\u7e8c\u8cfc\u8cb7\uff0c\u5247\u9700\u8981\u61c9\u7528\u57fa\u65bc\u4e8b\u4ef6\u7684\u884c\u92b7\u3002\u5f9e\u4eca\u5929\u958b\u59cb\u4e26\u4e14 <strong>\u898f\u5283\u4e00\u689d\u901a\u5f80\u7e41\u69ae\u7684\u9053\u8def<\/strong> \u70ba\u4e86\u60a8\u7684\u4e8b\u696d\uff01<\/p>","protected":false},"excerpt":{"rendered":"<p>\u65e9\u5728 2013 \u5e74\uff0c\u6e6f\u59c6\u00b7\u5e0c\u5fb7\u52d2\u65af\u9813 (Tom Hiddleston) \u548c\u9905\u4e7e\u602a\u7269\u5c31\u8a66\u5716\u5411\u6211\u5011\u4ecb\u7d39\u5ef6\u9072\u2026\u2026 <a title=\"\u4e8b\u4ef6\u9a45\u52d5\u7684\u5be6\u6642\u96f6\u552e\u71df\u92b7\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/zh\/\u4e8b\u4ef6\u9a45\u52d5\u7684\u5be6\u6642\u96f6\u552e\u71df\u92b7\/\" aria-label=\"\u95b1\u8b80\u6709\u95dc\u96f6\u552e\u696d\u4e8b\u4ef6\u9a45\u52d5\u548c\u5373\u6642\u884c\u92b7\u7684\u66f4\u591a\u4fe1\u606f\"> <\/a><\/p>","protected":false},"author":9,"featured_media":22121,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[36,110,86],"class_list":["post-21945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation","tag-automation-flows","tag-enterprise-marketing-automation","tag-level3","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/21945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/comments?post=21945"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/21945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media\/22121"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media?parent=21945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/categories?post=21945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/tags?post=21945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}