{"id":21407,"date":"2023-05-09T08:47:24","date_gmt":"2023-05-09T08:47:24","guid":{"rendered":"https:\/\/vibetrace.com\/?p=21407"},"modified":"2023-05-05T13:53:39","modified_gmt":"2023-05-05T13:53:39","slug":"outdoor-gear-conversion-rate","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u6236\u5916\u88dd\u5099\u8f49\u5316\u7387\/","title":{"rendered":"\u63d0\u9ad8\u6236\u5916\u88dd\u5099\u5e97\u7684\u8f49\u5316\u7387"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h2 class=\"wp-block-heading\">\u4ecb\u7d39<\/h2>\n\n\n\n<p>\u7121\u8ad6\u4f60\u662f\u5426\u6b63\u5728\u52aa\u529b <a href=\"https:\/\/vibetrace.com\/zh\/tag\/outdoor-gear\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/tag\/outdoor-gear\/\">\u6539\u5584\u60a8\u7684\u6236\u5916\u88dd\u5099\u696d\u52d9<\/a> 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target=\"_blank\">\u689d\u6b3e\u53ca\u689d\u4ef6<\/a>\u3002\u60a8\u9084\u9700\u8981\u78ba\u8a8d\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u3002<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u6236\u5916\u88dd\u5099\u5e97\u7684\u8f49\u5316\u7387\u57fa\u6e96<\/h3>\n\n\n\n<p>\u60a8\u7684\u6236\u5916\u88dd\u5099\u96fb\u5b50\u5546\u52d9\u54c1\u724c\u61c9\u8a72\u7784\u6e96\u7684\u5e73\u5747\u8f49\u5316\u7387\u57fa\u6e96\u7d04\u70ba 2%\u3002<\/p>\n\n\n\n<p>\u6839\u64da\u65af\u6258\u4e9e\u7684\u8aaa\u6cd5\uff0c\u9019\u662f <a href=\"https:\/\/blog.storeya.com\/2021\/02\/ecommerce-conversion-rates-per-niche\/#sports\" target=\"_blank\" rel=\"noopener\">1.96<\/a>\u3002\u9019\u6a23\u60a8\u5c31\u53ef\u4ee5\u78ba\u4fdd\u60a8\u7684\u6295\u8cc7\u5f97\u5230\u56de\u5831\u3002&nbsp;<\/p>\n\n\n\n<p>2021\u5e745\u6708\uff0c\u8a72\u884c\u696d\u5546\u54c1\u7db2\u8cfc\u91cf\u589e\u52a0216%\u3002\u4e14\u4e0d\u8aaa\u7af6\u722d\u52a0\u5287\uff0c\u4f46\u4ee4\u4eba\u9a5a\u8a1d\u7684\u662f\uff0c\u9700\u6c42\u537b\u5f88\u7a69\u5b9a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6236\u5916\u88dd\u5099\u5e97\u7684\u8f49\u5316\u7387\u512a\u5316<\/h3>\n\n\n\n<p>CRO\uff0c\u5373\u8f49\u5316\u7387\u512a\u5316\uff0c\u57fa\u672c\u4e0a\u5b9a\u7fa9\u70ba\u7c21\u55ae\u5730\u63d0\u9ad8\u8f49\u5316\u7387\u3002<\/p>\n\n\n\n<p>\u70ba\u6b64\uff0c\u60a8\u5fc5\u9808\u9075\u5faa\u88ab\u8b49\u660e\u6709\u6548\u3001\u6230\u7565\u4e0a\u6b63\u78ba\u7684\u7b56\u7565\u4ee5\u53ca\u9069\u5408\u60a8\u5728\u884c\u696d\u4e2d\u7684\u5229\u57fa\u5e02\u5834\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n<h2 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class=\"wp-block-heading\">\u54c1\u724c\u63a8\u5ee3\u5de5\u4f5c<\/h3>\n\n\n\n<p>\u5efa\u7acb\u5f37\u5927\u7684\u54c1\u724c\u5f62\u8c61\u548c\u8072\u8b7d\u53ef\u4ee5\u63d0\u9ad8\u7528\u6236\u7684\u4fe1\u4efb\u5ea6\u548c\u53ef\u4fe1\u5ea6\uff0c\u5f9e\u800c\u63d0\u9ad8\u8f49\u5316\u7387\u3002&nbsp;<\/p>\n\n\n\n<p>\u6295\u8cc7\u65bc\u9ad8\u8cea\u91cf\u7684\u8a2d\u8a08\u3001\u7528\u6236\u9ad4\u9a57\u548c\u5167\u5bb9\u71df\u92b7\u5de5\u4f5c\u53ef\u4ee5\u5e6b\u52a9\u5275\u5efa\u4e00\u81f4\u4e14\u6709\u5438\u5f15\u529b\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u529f\u63d0\u9ad8\u8f49\u5316\u7387\u7684\u6236\u5916\u88dd\u5099\u5e97\u793a\u4f8b&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"236\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/outdoorbrand-logos-1024x236.png\" alt=\"\" class=\"wp-image-21414\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/outdoorbrand-logos-1024x236.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/outdoorbrand-logos-300x69.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/outdoorbrand-logos-768x177.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/outdoorbrand-logos-18x4.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/outdoorbrand-logos.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u96f7\u4f0a<\/h3>\n\n\n\n<p>REI \u662f\u4e00\u5bb6\u6236\u5916\u88dd\u5099\u548c\u670d\u88dd\u96f6\u552e\u5546\uff0c\u5b83\u5229\u7528\u500b\u6027\u5316\u7684\u5546\u54c1\u5efa\u8b70\u3001\u7528\u6236\u751f\u6210\u7684\u5167\u5bb9\u548c\u793e\u4ea4\u8b49\u660e\u4f86\u63d0\u9ad8\u8f49\u5316\u7387\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"651\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-1-1024x651.png\" alt=\"\" class=\"wp-image-21409\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-1-1024x651.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-1-300x191.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-1-768x488.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-1-18x12.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-1.png 1261w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5982\u7522\u54c1\u63a8\u85a6\u5716\u50cf\u4e2d\u6240\u793a\uff0c\u7576\u5ba2\u6236\u700f\u89bd\u55ae\u500b\u7522\u54c1\u6642\uff0cRei 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height=\"560\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-1024x560.png\" alt=\"\" class=\"wp-image-21408\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-1024x560.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-300x164.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-768x420.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-1536x839.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-18x10.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image.png 1541w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5728\u6b64\u5716\u4e2d\uff0c\u60a8\u53ef\u4ee5\u89c0\u5bdf\u5230\u5de6\u5074\u6709\u4e00\u500b\u5be6\u6642\u804a\u5929\u529f\u80fd\uff0c\u60a8\u53ea\u9700\u63d0\u4f9b\u60a8\u7684\u59d3\u540d\u4e26\u5f9e\u9078\u9805\u5217\u8868\u4e2d\u9078\u64c7\u60a8\u95dc\u5fc3\u7684\u554f\u984c\u5373\u53ef\u3002\u6b64\u5916\uff0cBackcountry \u5728\u5176\u7522\u54c1\u4e0b\u65b9\u5305\u542b\u4e86\u5ba2\u6236\u8a55\u8ad6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5df4\u5854\u54e5\u5c3c\u4e9e<\/h3>\n\n\n\n<p>Patagonia \u662f\u4e00\u5bb6\u6236\u5916\u670d\u88dd\u548c\u88dd\u5099\u516c\u53f8\uff0c\u8a72\u516c\u53f8\u63a1\u7528\u4e86\u591a\u7a2e\u63d0\u9ad8\u8f49\u5316\u7387\u7684\u7b56\u7565\uff0c\u4f8b\u5982\u91cd\u5b9a\u5411\u71df\u92b7\u6d3b\u52d5\u3001\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u548c\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-4-1024x540.png\" alt=\"\" class=\"wp-image-21416\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-4-1024x540.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-4-300x158.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-4-768x405.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-4-1536x810.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-4-18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-4.png 1749w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4ed6\u5011\u9084\u6709\u4e00\u500b\u201cWorn Wear\u201d\u8a08\u5283\uff0c\u5141\u8a31\u9867\u5ba2\u4ee5\u820a\u63db\u65b0\u5df4\u5854\u54e5\u5c3c\u4e9e\u88dd\u5099\uff0c\u9019\u6709\u52a9\u65bc\u57f9\u990a\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7a46\u65af\u55ac<\/h3>\n\n\n\n<p>Moosejaw \u662f\u4e00\u5bb6\u6236\u5916\u88dd\u5099\u548c\u670d\u88dd\u96f6\u552e\u5546\uff0c\u8a72\u516c\u53f8\u63a1\u7528\u4e86\u591a\u7a2e\u63d0\u9ad8\u8f49\u5316\u7387\u7684\u7b56\u7565\uff0c\u5305\u62ec\u500b\u6027\u5316\u63a8\u85a6\u3001\u904a\u6232\u5316\u548c\u793e\u4ea4\u8b49\u660e\u3002&nbsp;<\/p>\n\n\n\n<p>\u4ed6\u5011\u9084\u5236\u5b9a\u4e86\u734e\u52f5\u8a08\u5283\uff0c\u9f13\u52f5\u9867\u5ba2\u518d\u6b21\u5149\u9867\u4e26\u63a8\u85a6\u4ed6\u5011\u7684\u670b\u53cb\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"460\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-3-1024x460.png\" alt=\"\" class=\"wp-image-21415\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-3-1024x460.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-3-300x135.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-3-768x345.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-3-1536x690.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-3-18x8.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/image-3.png 1645w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u8a72\u5716\u7247\u5728 Moosejaw \u7522\u54c1\u4e0b\u65b9\u5b8c\u7f8e\u5c55\u793a\u4e86\u793e\u6703\u8b49\u64da\u3002\u8a55\u7d1a\u6309\u8cea\u91cf\u3001\u8212\u9069\u5ea6\u3001\u98a8\u683c\u548c\u5408\u8eab\u7a0b\u5ea6\u9032\u884c\u5206\u985e\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-79d386d1\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-8b27d37f gb-headline-text\">\u9700\u8981\u7372\u5f97\u65b0\u5ba2\u6236\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-f66f26e6 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