{"id":21314,"date":"2023-05-05T11:04:27","date_gmt":"2023-05-05T11:04:27","guid":{"rendered":"https:\/\/vibetrace.com\/?p=21314"},"modified":"2023-04-30T10:34:28","modified_gmt":"2023-04-30T10:34:28","slug":"shopify-increase-customer-lifetime-value","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/shopify-\u589e\u52a0\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\/","title":{"rendered":"\u63d0\u9ad8\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u7684 5 \u500b Shopify \u7b56\u7565"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u4f01\u696d\u5bb6\u7684\u4e00\u500b\u5171\u540c\u9ede\u662f\u6e34\u671b\u5be6\u73fe <strong>\u9577\u671f\u6210\u529f<\/strong>\u3002\u4eca\u5929\u958b\u8a2d\u548c\u904b\u71df Shopify \u5546\u5e97\u662f <strong>\u6700\u7c21\u55ae\u7684\u65b9\u6cd5\u4e4b\u4e00<\/strong> \u6210\u70ba\u4e00\u540d\u4f01\u696d\u4e3b\u3002\u4f46\u5927\u591a\u6578\u54c1\u724c\u4ecd\u7136 <strong>\u52aa\u529b\u5c0b\u6c42\u9577\u671f\u6210\u529f<\/strong>. <\/p>\n\n\n\n<p>\u96d6\u7136\u76e3\u63a7\u92b7\u552e\u548c\u6536\u5165\u5f88\u91cd\u8981\uff0c\u4f46\u9019\u4e9b\u4e26\u4e0d\u662f\u5e6b\u52a9\u60a8\u78ba\u5b9a\u662f\u5426\u6703\u53d6\u5f97\u9577\u671f\u6210\u529f\u7684\u6307\u6a19\u3002\u8981\u77e5\u9053\u9019\u4e00\u9ede\uff0c\u60a8\u5fc5\u9808\u76e3\u63a7\u985e\u4f3c\u7684\u6307\u6a19 <strong>\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u6216 CLV<\/strong>.<\/p>\n\n\n\n<p>\u92b7\u552e\u548c\u6536\u5165\u8b93\u60a8\u4e86\u89e3\u60a8\u7684\u696d\u52d9\u72c0\u6cc1\u3002 CLV\u53ef\u4ee5\u544a\u8a34\u4f60 <strong>\u672a\u4f86<\/strong>\u3002\u7136\u800c\uff0c\u9019\u662f\u6700\u88ab\u4f4e\u4f30\u7684\u696d\u52d9\u6307\u6a19\u4e4b\u4e00\u3002 <\/p>\n\n\n\n<p>\u898f\u6a21\u8f03\u5c0f\u7684 Shopify \u5e97\u4e3b\u6703\u5ffd\u8996\u9019\u4e00\u9ede\uff0c\u56e0\u70ba\u5b83 <strong>\u96e3\u4ee5\u8861\u91cf<\/strong>\uff0c\u8a31\u591a\u4eba\u8a8d\u70ba\u9019\u662f\u6d6a\u8cbb\u6642\u9593\u548c\u7cbe\u529b\u3002<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_c28b9d-7e .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_c28b9d-7e .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_c28b9d-7e .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_c28b9d-7e .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p><em>\u4f46\u6c92\u6709\u5169\u500b\u5ba2\u6236\u662f\u76f8\u540c\u7684\u3002\u7ba1\u7406\u548c\u4e86\u89e3\u5ba2\u6236\u95dc\u4fc2\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u70ba\u9019\u53ef\u4ee5\u8b93\u60a8\u4e86\u89e3\u6bcf\u500b\u5ba2\u6236\u95dc\u4fc2\u7684\u50f9\u503c\u4ee5\u53ca\u60a8\u7684\u5de5\u4f5c\u91cd\u9ede\u3002<\/em><\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u64d4\u5fc3 CLV \u592a\u8907\u96dc\u800c\u7121\u6cd5\u6e2c\u91cf\uff0c\u6211\u5011\u53ef\u4ee5\u6eff\u8db3\u60a8\u7684\u9700\u6c42\u3002\u5728\u4eca\u5929\u7684\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u5c07\u4ecb\u7d39\u4e00\u4e9b <strong>\u6700\u7c21\u55ae\u7684\u6e2c\u91cf\u65b9\u6cd5<\/strong>. <\/p>\n\n\n\n<p>\u4f46\u6700\u91cd\u8981\u7684\u662f\uff0c\u6211\u5011\u5c07\u8a0e\u8ad6\u60a8\u53ef\u4ee5\u5be6\u65bd\u7684\u6230\u7565\u548c\u6230\u8853 <strong>\u589e\u52a0\u5ba2\u6236\u7d42\u751f\u50f9\u503c<\/strong> Shopify \u5546\u5e97\u7684\u3002<\/p>\n\n\n\n<p><em>\u60a8\u8ffd\u6c42\u9577\u671f\u6210\u529f\u55ce\uff1f\u7136\u5f8c\u7e7c\u7e8c\u95b1\u8b80\uff01<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">\u60f3\u589e\u52a0\u60a8\u7684\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">\u4e86\u89e3\u5982\u4f55\u4f7f\u7528\u6211\u5011\u7684\u71df\u92b7\u81ea\u52d5\u5316\u8edf\u4ef6\u63d0\u9ad8\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u589e\u52a0\u5e73\u5747\u8a02\u55ae\u50f9\u503c\/\">\u589e\u52a0AOV<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\uff1f<\/h2>\n\n\n\n<p>CLV \u662f\u4e00\u500b <strong>\u672a\u4f86\u9858\u666f<\/strong>\u3002\u5b83\u9810\u6e2c\u5ba2\u6236\u5728\u8207\u4f01\u696d\u7684\u6574\u500b\u95dc\u4fc2\u4e2d\u5c07\u82b1\u8cbb\u7684\u5546\u54c1\u91d1\u984d\u3002\u5b83\u4e26\u4e0d\u662f\u7c21\u55ae\u5730\u8aaa\u201c\u5ba2\u6236 A \u5c07\u5728 Y \u5e74\u5167\u82b1\u8cbb X \u9322\uff0c\u800c\u5ba2\u6236 B \u5c07\u5728 T \u5e74\u5167\u82b1\u8cbb Z\u201d\u3002<\/p>\n\n\n\n<p><em>\u8a72\u8861\u91cf\u6a19\u6e96\u53ef\u4ee5\u544a\u8a34\u60a8\u8ab0\u662f\u6700\u6709\u50f9\u503c\u7684\u5ba2\u6236\u3002<\/em><\/p>\n\n\n\n<p>\u6211\u5011\u559c\u6b61\u8aaa\u5b83\u662f <strong>\u5f9e\u5546\u696d\u89d2\u5ea6\u4f86\u770b\u66f4\u4fbf\u5b9c<\/strong> \u7559\u4f4f\u73fe\u6709\u5ba2\u6236\u800c\u4e0d\u662f\u5438\u5f15\u65b0\u5ba2\u6236\u3002\u901a\u904e\u63d0\u9ad8\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\uff0c\u60a8\u53ef\u4ee5\u901a\u904e\u4e00\u7a2e\u76c8\u5229\u7684\u65b9\u5f0f\u4f86\u904b\u71df\u5177\u6709\u9ad8\u4fdd\u7559\u7387\u548c\u5fe0\u8aa0\u5ba2\u6236\u7684\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u3002<\/p>\n\n\n\n<p>\u56e0\u70ba\u8a31\u591a\u96f6\u552e\u5546\u767c\u73fe\u8a08\u7b97\u5b83\u662f\u4e00\u9805\u4ee4\u4eba\u751f\u754f\u7684\u4efb\u52d9\uff0c\u6240\u4ee5\u5982\u679c\u60a8\u958b\u59cb\u70ba\u60a8\u7684\u696d\u52d9\u9019\u6a23\u505a\uff0c\u60a8\u4e00\u5b9a\u6703 <strong>\u7372\u5f97\u7af6\u722d\u512a\u52e2<\/strong>.<\/p>\n\n\n\n<p>\u70ba\u4e86\u5e6b\u52a9\u60a8\u5b8c\u6210\u6b64\u4efb\u52d9\uff0c\u60a8\u5c07\u5728\u4e0b\u9762\u627e\u5230 <strong>\u6e2c\u91cf CLV \u7684\u7c21\u55ae\u65b9\u6cd5<\/strong> \u4ee5\u53ca\u6700\u8907\u96dc\u65b9\u9762\u7684\u7d30\u5206\u3002\u73fe\u5728\u4e0d\u8981\u653e\u68c4\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CLV\u662f\u5982\u4f55\u8a08\u7b97\u7684\uff1f<\/h3>\n\n\n\n<p>\u5982\u679c\u60a8\u7684\u76ee\u6a19\u662f\u9577\u671f\u6210\u529f\uff0c\u5247\u5fc5\u9808\u95dc\u5fc3 CLV\u3002\u5b83 <strong>\u9810\u6e2c\u6de8\u5229\u6f64<\/strong> \u5ba2\u6236\u5728\u8207\u54c1\u724c\u7684\u95dc\u4fc2\u904e\u7a0b\u4e2d\u7522\u751f\u3002 <\/p>\n\n\n\n<p>\u8981\u8a08\u7b97\u8a72\u503c\uff0c\u8acb\u6839\u64da\u4ee5\u4e0b\u516c\u5f0f\u8003\u616e\u60a8\u7684\u5ba2\u6236\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-3-1024x512.png\" alt=\"\" class=\"wp-image-19082\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-3-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-3-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-3-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-3-18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/customer-lifetime-value-formula-3.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u6211\u5011\u7684\u77e5\u8b58\u5eab\u4e2d\u6709\u9019\u500b\u6982\u5ff5\u7684\u8a73\u7d30\u5206\u985e\u3002 <\/p>\n\n\n\n<p>\u8acb\u96a8\u6642\u67e5\u770b\u4e26\u4f7f\u7528\u6211\u5011\u7684<a href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\/\"> <strong>\u5ba2\u6236\u7d42\u751f\u50f9\u503c\u8a08\u7b97\u5668<\/strong><\/a> \u5e6b\u52a9\u60a8\u9032\u884c\u8a08\u7b97\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5982\u4f55\u76e3\u63a7\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\uff1f<\/h3>\n\n\n\n<p>\u5ba2\u6236\u4e0d\u50c5\u50c5\u662f Excel \u96fb\u5b50\u8868\u683c\u4e2d\u7684\u6578\u5b57\u3002\u4ed6\u5011\u82b1\u4e86\u591a\u5c11\u9322 <strong>\u53d6\u6c7a\u65bc\u4ed6\u5011\u7684\u6574\u9ad4\u7d93\u9a57<\/strong>\u3002\u60a8\u53ef\u4ee5\u901a\u904e\u6240\u6709\u6e9d\u901a\u6e20\u9053\u5f62\u6210\u9019\u7a2e\u9ad4\u9a57\u3002<\/p>\n\n\n\n<p>\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u60a8\u76e3\u63a7\u548c\u6e2c\u91cf CLV \u7684\u65b9\u6cd5\u5fc5\u9808\u662f <strong>\u7531\u9019\u4e9b\u6e20\u9053\u5b9a\u7fa9<\/strong>\uff0c\u6b63\u5982\u60a8\u5c07\u5728\u9019\u88e1\u770b\u5230\u7684\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6bcf\u500b\u521d\u59cb\u63a1\u96c6\u901a\u9053\u7684 CLV \u4e0d\u540c\uff1a <\/strong>CLV \u6709\u52a9\u65bc\u78ba\u5b9a\u54ea\u4e9b\u6e20\u9053\u53ef\u4ee5\u5e36\u4f86\u66f4\u6709\u50f9\u503c\u7684\u5ba2\u6236\u3002\u5982\u679c\u60a8\u60f3\u964d\u4f4e\u6bcf\u6b21\u7372\u53d6\u6210\u672c\uff0c\u60a8\u9700\u8981\u78ba\u5b9a\u9019\u4e9b\u6e20\u9053\u4e26\u91cd\u9ede\u95dc\u6ce8\u5b83\u5011\u3002<\/li>\n\n\n\n<li><strong>\u53c3\u8207\u7528\u6236\u8207\u975e\u53c3\u8207\u7528\u6236\u7684\u4e0d\u540c CLV\uff1a<\/strong> \u4f8b\u5982\uff0c\u8207\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u4ea4\u4e92\u7684\u7528\u6236\u5f80\u5f80\u6703\u7372\u5f97\u66f4\u9ad8\u7684\u7d50\u679c\u3002\u9019\u662f\u56e0\u70ba\u53c3\u8207\u7684\u7528\u6236\u6703\u7372\u5f97\u76f8\u95dc\u5167\u5bb9\u548c\u63a8\u85a6\u3002\u4ed6\u5011\u53ef\u4ee5\u5229\u7528\u60a8\u5411\u4ed6\u5011\u767c\u9001\u7684\u5c08\u7528\u6298\u6263\u548c\u512a\u60e0\u5238\u7b49\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u60a8\u53ef\u4ee5\u5c08\u6ce8\u65bc\u5438\u5f15\u672a\u53c3\u8207\u7684\u5ba2\u6236\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u7576\u60a8\u77e5\u9053\u54ea\u4e9b\u6e20\u9053\u7522\u751f\u6700\u6709\u50f9\u503c\u7684\u5ba2\u6236\u4e26\u8a2d\u6cd5\u5438\u5f15\u4ed6\u5011\u6642\uff0c\u60a8\u6703\u770b\u5230 <strong>\u5f9e\u9577\u9060\u4f86\u770b\u5c07\u5f71\u97ff CLV \u7684\u7acb\u7aff\u898b\u5f71\u7684\u7d50\u679c<\/strong>.<\/p>\n\n\n\n<p>\u8acb\u8a18\u4f4f\uff0c\u6bcf\u500b\u5ba2\u6236\u90fd\u6703\u6709 <strong>\u8207\u60a8\u7684\u54c1\u724c\u7684\u4e0d\u540c\u95dc\u4fc2<\/strong>. <\/p>\n\n\n\n<p>\u4f7f\u7528\u5206\u6790\u4f86\u7d30\u5206\u5ba2\u6236\u7fa4\u4e26\u627e\u5230 <strong>\u6700\u6709\u50f9\u503c\u7684\u7d30\u5206\u5e02\u5834<\/strong>\uff0c\u800c\u4e0d\u50c5\u50c5\u662f\u6700\u6709\u50f9\u503c\u7684\u5ba2\u6236\uff0c\u4ee5\u7c21\u5316\u60a8\u7684\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p><em>\u4e0b\u9762\uff0c\u6211\u5011\u5c07\u5c0d\u6b64\u9032\u884c\u63a2\u8a0e\uff0c\u6240\u4ee5\u4e0d\u8981\u932f\u904e\u7d30\u7bc0\u3002<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">\u60f3\u4e86\u89e3\u71df\u92b7\u7684\u6700\u65b0\u52d5\u614b\u55ce\uff1f<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">\u8a02\u95b1\u6211\u5011\u7684 Retail CX \u96fb\u5b50\u5831\uff01<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">\u8207\u512a\u5316\u60a8\u7684\u6578\u5b57\u6536\u5165\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u4fdd\u6301\u806f\u7e6b\u3002<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"\u540d\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">\u8a02\u95b1\u6211<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"zh\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">\u55ae\u64ca\u6309\u9215\u5373\u8868\u793a\u60a8\u63a5\u53d7\u6211\u5011\u7684 <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/zh\/\u689d\u6b3e\u548c\u689d\u4ef6\/\" target=\"_blank\">\u689d\u6b3e\u53ca\u689d\u4ef6<\/a>\u3002\u60a8\u9084\u9700\u8981\u78ba\u8a8d\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u3002<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u4f7f\u7528\u5206\u6790\u78ba\u5b9a\u7576\u524d\u5ba2\u6236\u7fa4<\/h2>\n\n\n\n<p>\u5ba2\u6236\u50f9\u503c\u807d\u8d77\u4f86\u62bd\u8c61\u4e14\u4e3b\u89c0\uff0c\u9019\u4e5f\u662f\u8a31\u591a\u96f6\u552e\u5546\u907f\u514d\u8a08\u7b97\u548c\u8003\u616e\u9019\u4e00\u6307\u6a19\u7684\u90e8\u5206\u539f\u56e0\u3002\u9019\u662f <strong>\u5feb\u901f\u5d29\u6f70<\/strong> \u5982\u4f55\u8b93\u5ba2\u6236\u50f9\u503c\u8b8a\u5f97\u6709\u5f62\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">RFM\u5206\u6790<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-analysis-878x1024.png\" alt=\"\" class=\"wp-image-21357\" width=\"625\" height=\"729\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-analysis-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-analysis-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-analysis-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-analysis-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/rfm-analysis.png 1200w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/vibetrace.com\/zh\/tag\/rfm-segmentation\/\" data-type=\"post_tag\" data-id=\"121\">RFM\u6280\u8853<\/a> \u63a2\u7d22 <strong>\u5f62\u6210\u5ba2\u6236\u50f9\u503c\u7684\u4e09\u500b\u65b9\u9762<\/strong>\u3002\u90a3\u4e9b\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u65b0\u8fd1\u5ea6 <\/strong>&#8211;<strong> <\/strong>\u6216\u6700\u8fd1\u8cfc\u8cb7\u7684\u5546\u54c1\u3002\u6700\u8fd1\u7684\u5ba2\u6236\u66f4\u6709\u53ef\u80fd\u518d\u6b21\u8cfc\u8cb7\u3002<\/li>\n\n\n\n<li><strong>\u983b\u7387 <\/strong>&#8211;<strong> <\/strong>\u6216\u5728\u6307\u5b9a\u6642\u9593\u7bc4\u570d\u5167\u9032\u884c\u7684\u8cfc\u8cb7\u6578\u91cf\u3002\u5e38\u5ba2\u66f4\u6709\u53ef\u80fd\u518d\u6b21\u8cfc\u8cb7\u3002<\/li>\n\n\n\n<li><strong>\u8ca8\u5e63\u50f9\u503c<\/strong> \u2013 \u6216\u5728\u540c\u4e00\u6642\u9593\u7bc4\u570d\u5167\u82b1\u8cbb\u7684\u9322\u3002\u82b1\u9322\u8f03\u591a\u7684\u4eba\u66f4\u6709\u53ef\u80fd\u56de\u6b78\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u4e00\u65e6\u5206\u6790\u4e86\u9019\u4e9b\u65b9\u9762\u4e26\u5c07\u5b83\u5011\u7d50\u5408\u8d77\u4f86\uff0c\u60a8\u5c31\u53ef\u4ee5\u4f7f\u7528\u7d50\u679c\u4f86 <strong>\u6839\u64da\u5ba2\u6236\u50f9\u503c\u7d30\u5206\u5ba2\u6236\u7fa4<\/strong>\u3002\u70ba\u6b64\uff0c\u9700\u8981\u5c0d\u5ba2\u6236\u9032\u884c\u55ae\u7368\u5206\u6790\uff0c\u800c\u9019\u4e00\u6b65\u537b\u8b93\u4f01\u696d\u4e3b\u7336\u8c6b\u4e0d\u6c7a\u3002<\/p>\n\n\n\n<p>\u5b83\u53ef\u4ee5\u975e\u5e38\u7c21\u55ae\u2014\u2014\u70ba\u6bcf\u500b\u65b9\u9762\u5206\u914d\u503c\uff0c\u7d44\u5408\u9019\u4e9b\u503c\uff0c\u7136\u5f8c\u904e\u6ffe\u5b83\u5011 <strong>\u901a\u904e\u6700\u9ad8 RFM<\/strong> <strong>\u5206\u6578<\/strong>.<\/p>\n\n\n\n<p><em>\u9019\u662f\u4f60\u6700\u6709\u50f9\u503c\u7684\u90e8\u5206\u3002<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6bcf\u500b\u5ba2\u6236\u7372\u53d6\u4f86\u6e90\u7684 CLV<\/h3>\n\n\n\n<p>\u76e3\u63a7 CLV \u53ef\u4ee5\u8b93\u60a8\u78ba\u5b9a <strong>\u6295\u8cc7\u56de\u5831\u7387\u7684\u5927\u5c0f<\/strong>\u3002 ROI \u662f\u5ba2\u6236\u7684 CLV \u8207\u5176\u7372\u53d6\u6210\u672c\u4e4b\u9593\u7684\u5dee\u984d\u3002\u7576\u8003\u616e\u5dee\u7570\u6642\uff0c\u4f60\u6703\u767c\u73fe <strong>\u6700\u6709\u50f9\u503c\u7684\u6536\u8cfc\u4f86\u6e90<\/strong>.<\/p>\n\n\n\n<p>\u9019\u4e9b\u77e5\u8b58\u4f7f\u60a8\u80fd\u5920\u5c07\u71df\u92b7\u5de5\u4f5c\u548c\u9810\u7b97\u96c6\u4e2d\u5728\u91cd\u8981\u7684\u5730\u65b9\u3002\u4e00\u65e6\u60a8\u6839\u64da\u5ba2\u6236\u7372\u53d6\u6210\u672c\u78ba\u5b9a\u4e86 CLV\uff0c\u60a8\u5c31\u53ef\u4ee5\u52aa\u529b\u5be6\u73fe <strong>\u901a\u904e\u589e\u52a0\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u4f86\u6700\u5927\u5316\u6295\u8cc7\u56de\u5831\u7387<\/strong> \u4ee5\u53ca\u3002<\/p>\n\n\n\n<p><em>\u8981\u958b\u59cb\u9019\u6a23\u505a\uff0c\u8acb\u5f9e\u4ee5\u4e0b\u7b56\u7565\u4e2d\u7372\u5f97\u514d\u8cbb\u7684\u9748\u611f\u548c\u60f3\u6cd5\uff01<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">\u60a8\u9700\u8981\u96fb\u5b50\u5546\u52d9\u5206\u6790\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">\u514d\u8cbb\u6e2c\u8a66\u6211\u5011\u7684\u5de5\u5177\uff0c\u770b\u770b\u6211\u5011\u7684\u96fb\u5b50\u5546\u52d9\u5206\u6790\u529f\u80fd\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u4ee5\u66f4\u597d\u7684\u65b9\u5f0f\u958b\u5c55\u71df\u92b7\u6d3b\u52d5\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u5546\u52d9\u5206\u6790\u8edf\u4ef6\/\">\u4e86\u89e3\u66f4\u591a<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u63d0\u9ad8\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u7684 5 \u7a2e\u65b9\u6cd5<\/h2>\n\n\n\n<p>\u6578\u5b78\u544a\u8a34\u4f60\u4ec0\u9ebc\uff1f\u672a\u4f86\u662f\u5149\u660e\u7684\u3001\u6709\u5229\u53ef\u5716\u7684\u9084\u662f\u5ba2\u6236\u5f88\u5feb\u5c31\u6703\u5fd8\u8a18\u4f60\uff1f\u4ee5\u4e0b\u662f\u4e00\u4e9b\u7b56\u7565 <strong>\u5feb\u901f\u57f7\u884c<\/strong> \u4f46\u9019\u4e26\u4e0d\u662f\u89e3\u6c7a\u5ba2\u6236\u4fdd\u7559\u548c CLV \u7684\u5feb\u901f\u89e3\u6c7a\u65b9\u6848\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/ways-to-increase-customer-lifetime-value-878x1024.png\" alt=\"\" class=\"wp-image-21358\" width=\"660\" height=\"770\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/ways-to-increase-customer-lifetime-value-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/ways-to-increase-customer-lifetime-value-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/ways-to-increase-customer-lifetime-value-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/ways-to-increase-customer-lifetime-value-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/ways-to-increase-customer-lifetime-value.png 1200w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">1. \u6539\u5584\u6574\u9ad4\u5ba2\u6236\u9ad4\u9a57<\/h3>\n\n\n\n<p>\u4eca\u5929\u7684\u5ba2\u6236\u975e\u5e38 <strong>\u9ad8\u8981\u6c42\u548c\u671f\u671b<\/strong> \u54c1\u724c\u96e3\u4ee5\u6eff\u8db3\u9019\u4e00\u8981\u6c42\u3002\u4f46\u6578\u64da\u8868\u660e\uff0c\u5982\u679c\u4f60\u60f3\u7d66\u5ba2\u6236\u7559\u4e0b\u6df1\u523b\u5370\u8c61\uff0c\u5c31\u5fc5\u9808\u514b\u670d\u9019\u4e00\u56f0\u96e3\u3002<\/p>\n\n\n\n<p><strong>\u4ee4\u4eba\u6109\u6085\u7684\u5ba2\u6236\u9ad4\u9a57 <\/strong>\u589e\u52a0\u6536\u5165\u3001\u524a\u6e1b\u6210\u672c\u4e26\u5e6b\u52a9\u4f01\u696d\u5728\u7af6\u722d\u74b0\u5883\u4e2d\u66f4\u5feb\u767c\u5c55\u3002\u60f3\u4e00\u60f3\u2014\u2014\u6eff\u610f\u7684\u5ba2\u6236\u6703\u5c07\u60a8\u63a8\u85a6\u7d66\u5e7e\u500b\u4eba\u3002\u4e0d\u9ad8\u8208\u7684\u4eba\u6703\u8b66\u544a\u4ed6\u5011\u7684\u76f4\u63a5\u5708\u5b50\u53cd\u5c0d\u4f60\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.superoffice.com\/blog\/customer-experience-statistics\/\" target=\"_blank\" rel=\"noopener\"><strong>\u6839\u64da\u5ba2\u6236\u9ad4\u9a57\u7814\u7a76<\/strong><\/a>\uff0c\u4e09\u5206\u4e4b\u4e00\u7684\u5ba2\u6236\u6703\u5728\u4e00\u6b21\u8ca0\u9762\u9ad4\u9a57\u5f8c\u653e\u68c4\u5fc3\u611b\u7684\u54c1\u724c\u3002 92% \u7684\u5ba2\u6236\u6703\u5728 2 \u5230 3 \u6b21\u8ca0\u9762\u9ad4\u9a57\u5f8c\u96e2\u958b\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u60a8\u5fc5\u9808\u95dc\u6ce8\u9ad4\u9a57 - \u5f9e\u201c\u60a8\u597d\u201d\u5230\u5927\u591a\u6578\u5ba2\u6236\u4eca\u5929\u671f\u671b\u7684\u552e\u5f8c\u8ddf\u9032\u3002 <strong>\u6301\u4e45\u4e14\u6709\u5229\u53ef\u5716\u7684\u5ba2\u6236\u95dc\u4fc2<\/strong> \u5f9e\u6109\u5feb\u7684\u7d93\u6b77\u4e2d\u6210\u9577\uff0c\u5b83\u5011\u7684\u50f9\u503c\u4e5f\u96a8\u4e4b\u589e\u52a0\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u767c\u9001\u76f8\u95dc\u90f5\u4ef6<\/h3>\n\n\n\n<p>\u6b63\u5982\u525b\u624d\u63d0\u5230\u7684\uff0c <a href=\"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u5546\u52d9\u71df\u92b7\u81ea\u52d5\u5316\u5e73\u53f0\/\" data-type=\"page\" data-id=\"14390\">\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7<\/a> \u5728\u63a8\u52d5\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u65b9\u9762\u767c\u63ee\u8457\u5de8\u5927\u4f5c\u7528\u3002\u76f8\u95dc\u96fb\u5b50\u90f5\u4ef6\u5e6b\u52a9 <strong>\u57f9\u990a\u7262\u56fa\u7684\u5ba2\u6236\u95dc\u4fc2<\/strong> \u9019\u6703\u5c0d\u6295\u8cc7\u56de\u5831\u7387\u7522\u751f\u7a4d\u6975\u5f71\u97ff\u3002<\/p>\n\n\n\n<p>\u901a\u904e\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\uff0c\u60a8\u53ef\u4ee5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9f13\u52f5\u91cd\u8907\u8cfc\u8cb7\u884c\u70ba\uff1b<\/li>\n\n\n\n<li>\u63d0\u9ad8\u6574\u9ad4\u53c3\u8207\u5ea6\uff1b<\/li>\n\n\n\n<li>\u5438\u5f15\u90a3\u4e9b\u4e0d\u95dc\u5fc3\u7684\u4eba\uff1b<\/li>\n\n\n\n<li>\u91cd\u65b0\u6fc0\u6d3b\u90a3\u4e9b\u53ef\u80fd\u653e\u68c4\u4f60\u7684\u5ba2\u6236\uff1b<\/li>\n\n\n\n<li>\u63d0\u4f9b\u76f8\u95dc\u4fc3\u92b7\u6d3b\u52d5\u4e26\u63d0\u51fa\u7522\u54c1\u63a8\u85a6\uff1b<\/li>\n\n\n\n<li>\u5275\u9020\u6109\u5feb\u7684\u9ad4\u9a57\u7b49\u7b49\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u901a\u904e\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\uff0c\u60a8\u53ef\u4ee5\u7ad9\u5728\u5ba2\u6236\u5fc3\u76ee\u4e2d\u7684\u9996\u4f4d\uff0c\u7279\u5225\u662f\u5982\u679c\u60a8\u4f7f\u7528\u5f37\u5927\u7684\u5de5\u5177\u4f86\u4fdd\u6301\u76f8\u95dc\u6027\u3002 Shopify \u61c9\u7528\u7a0b\u5e8f\u662f <strong>\u9996\u9078\u6a02\u5668<\/strong> \u4f60\u9700\u8981\u3002<a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\"> \u632f\u52d5\u8ffd\u8e2a<\/a> \u662f\u90a3\u4e9b\u53ef\u4ee5\u63d0\u4f9b\u5e6b\u52a9\u7684\u4eba\u4e4b\u4e00 <a href=\"https:\/\/vibetrace.com\/zh\/\u7522\u54c1\u63a8\u85a6\u5f15\u64ce\/\"><strong>\u901a\u904e\u4eba\u5de5\u667a\u80fd\u9032\u884c\u7522\u54c1\u63a8\u85a6<\/strong><\/a>.<\/p>\n\n\n\n<p>\u5176\u4ed6\u6d41\u884c\u7684\u4f8b\u5b50\u5305\u62ec<a href=\"https:\/\/apps.shopify.com\/limespot\" target=\"_blank\" rel=\"noopener\"> \u77f3\u7070\u9ede<\/a> \u548c<a href=\"https:\/\/apps.shopify.com\/also-bought\" target=\"_blank\" rel=\"noopener\"> \u9084\u8cb7\u4e86<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u8ffd\u52a0\u92b7\u552e\u548c\u4ea4\u53c9\u92b7\u552e\u5ba2\u6236<\/h3>\n\n\n\n<p><strong>\u73fe\u6709\u5ba2\u6236\u66f4\u6709\u53ef\u80fd<\/strong> \u6839\u64da\u8ffd\u52a0\u92b7\u552e\u5efa\u8b70\u63a1\u53d6\u884c\u52d5\u4e26\u914d\u5408\u60a8\u7684\u4ea4\u53c9\u92b7\u552e\u512a\u60e0\u3002\u9019\u5169\u7a2e\u7b56\u7565\u90fd\u81f4\u529b\u65bc\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u63d0\u9ad8\u5ba2\u6236\u7d42\u751f\u50f9\u503c\uff1b<\/li>\n\n\n\n<li>\u63d0\u9ad8\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5f88\u591a Shopify \u61c9\u7528\u7a0b\u5e8f\uff0c\u4f8b\u5982<a href=\"https:\/\/apps.shopify.com\/reconvert-upsell-cross-sell\" target=\"_blank\" rel=\"noopener\"> \u91cd\u65b0\u8f49\u63db<\/a> \u548c<a href=\"https:\/\/apps.shopify.com\/upsell-cross-sell-kit-1\" target=\"_blank\" rel=\"noopener\"> \u585e\u6613<\/a> \u5e6b\u52a9\u60a8\u5c07\u9019\u4e9b\u7b56\u7565\u6dfb\u52a0\u5230\u60a8\u7684\u5546\u5e97\u4e2d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.\u4f7f\u7528\u5fe0\u8aa0\u5ea6\u8a08\u5283<\/h3>\n\n\n\n<p>\u5982\u679c\u4eba\u5011\u5c0d\u60a8\u7684\u7279\u5225\u512a\u60e0\u611f\u8208\u8da3\uff0c\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u5c31\u6703\u7a69\u6b65\u589e\u9577\u3002\u5fe0\u8aa0\u5ea6\u8a08\u5283\u662f\u4e00\u500b\u6975\u597d\u7684\u5de5\u5177 <strong>\u63d0\u9ad8\u5ba2\u6236\u4fdd\u7559\u7387<\/strong> \u548c <strong>\u63d0\u9ad8\u5e73\u5747\u8a02\u55ae\u50f9\u503c<\/strong>\u3002\u6b63\u5982\u60a8\u6240\u77e5\uff0c\u5169\u8005\u90fd\u6703\u5f71\u97ff\u5ba2\u6236\u8207\u4f01\u696d\u95dc\u4fc2\u7684\u6574\u500b\u50f9\u503c\u3002<\/p>\n\n\n\n<p>\u4f60\u53ef\u4ee5 <strong>\u734e\u52f5<\/strong> \u4f7f\u7528\u512a\u60e0\u5238\u3001\u79ae\u54c1\u5361\u3001\u53ef\u514c\u63db\u7a4d\u5206\u751a\u81f3\u7acb\u5373\u8fd4\u73fe\u91cd\u8907\u8cfc\u8cb7\u3002\u985e\u4f3c\u61c9\u7528<a href=\"https:\/\/apps.shopify.com\/smile-io\" target=\"_blank\" rel=\"noopener\"> \u5fae\u7b11<\/a> \u548c<a href=\"https:\/\/apps.shopify.com\/growave\" target=\"_blank\" rel=\"noopener\"> \u683c\u7f85\u5a01<\/a> \u5e6b\u52a9\u60a8\u5feb\u901f\u3001\u8f15\u9b06\u5730\u5efa\u7acb\u5fe0\u8aa0\u5ea6\u8a08\u5283\uff0c\u5e6b\u52a9\u60a8\u63d0\u9ad8\u6295\u8cc7\u56de\u5831\u7387\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u901a\u904e\u5ee3\u544a\u7d30\u5206\u548c\u91cd\u65b0\u5b9a\u4f4d\u5ba2\u6236<\/h3>\n\n\n\n<p>\u4ed8\u8cbb\u5ee3\u544a\u662f\u63a5\u89f8\u5ba2\u6236\u7684\u6700\u5feb\u65b9\u5f0f\u3002\u7576\u60a8\u76e3\u6e2c\u548c\u5206\u6790 CLV \u6642\uff0c\u60a8\u53ef\u4ee5 <strong>\u78ba\u5b9a\u6700\u6709\u50f9\u503c\u7684\u76ee\u6a19\u7d30\u5206\u5e02\u5834<\/strong>.<\/p>\n\n\n\n<p>\u9019\u4f7f\u60a8\u80fd\u5920\u6709\u6548\u5730\u91cd\u65b0\u5b9a\u4f4d\u9019\u4e9b\u7d30\u5206\u5e02\u5834\u7684\u5ba2\u6236\u3002 <strong>\u91cd\u65b0\u5b9a\u4f4d\u975e\u5e38\u6709\u6548<\/strong> \u7576\u8ac7\u5230\u8f49\u63db\u6642\u3002\u9019\u662f\u56e0\u70ba\u5b83\u5011\u986f\u793a\u5ba2\u6236\u95dc\u5fc3\u7684\u4efb\u4f55\u5167\u5bb9\uff0c\u800c\u4e0d\u662f\u96a8\u6a5f\u7684\u512a\u60e0\u3002<\/p>\n\n\n\n<p>\u9019\u4e9b\u53ea\u662f\u60a8\u53ef\u4ee5\u7528\u4f86\u589e\u52a0\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u7684\u7b56\u7565\u7684\u7c21\u55ae\u793a\u4f8b\u3002\u5982\u679c\u60a8\u4ecd\u7136\u53cd\u5c0d\u76e3\u63a7\u6b64\u6307\u6a19\uff0c\u6211\u5011\u5c07\u5728\u4e0b\u9762\u63a2\u8a0e\u5176\u95dc\u9375\u539f\u56e0 <strong>\u4f5c\u70ba KPI\uff0c\u9019\u662f\u5fc5\u9808\u7684<\/strong> \u5c0d\u65bc\u96fb\u5b50\u5546\u52d9\u4f01\u696d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u70ba\u4ec0\u9ebc\u8981\u95dc\u5fc3 CLV\uff1f<\/h2>\n\n\n\n<p>\u7406\u89e3\u8a72\u6307\u6a19\u7684\u597d\u8655\u662f\u4e0d\u8a00\u800c\u55bb\u7684\u3002\u8b93\u6211\u5011\u56de\u9867\u4e00\u4e0b\uff1a<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-understanding-clv-878x1024.png\" alt=\"\" class=\"wp-image-21395\" width=\"463\" height=\"539\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-understanding-clv-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-understanding-clv-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-understanding-clv-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-understanding-clv-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/benefits-of-understanding-clv.png 1200w\" sizes=\"auto, (max-width: 463px) 100vw, 463px\" \/><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u5e6b\u52a9\u57f9\u990a\u91cd\u8907\u8cfc\u8cb7\u884c\u70ba<\/strong> \u2013 \u5c08\u6ce8\u65bc\u70ba\u589e\u5f37 CLV \u5275\u9020\u5408\u9069\u689d\u4ef6\u7684\u7b56\u7565\uff0c\u9f13\u52f5\u9867\u5ba2\u8fd4\u56de\u4e26\u91cd\u8907\u8cfc\u8cb7\u3002<\/li>\n\n\n\n<li><strong>\u544a\u77e5\u4e26\u6539\u5584\u5ba2\u6236\u7d30\u5206<\/strong> \u2013 \u5b83\u4f7f\u60a8\u80fd\u5920\u8b58\u5225\u6700\u6709\u50f9\u503c\u7684\u7d30\u5206\u5e02\u5834\uff0c\u5f9e\u800c\u5e6b\u52a9\u60a8\u901a\u904e\u589e\u5f37 AOV \u548c\u964d\u4f4e\u6210\u672c\u4f86\u7522\u751f\u66f4\u597d\u7684\u6295\u8cc7\u56de\u5831\u7387\u3002<\/li>\n\n\n\n<li><strong>\u5e6b\u52a9\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u5ba2\u6236\u95dc\u4fc2 <\/strong>&#8211;<strong> <\/strong>\u5be6\u65bd\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\u7684\u7b56\u7565\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6236\u4fdd\u7559\u7387\u4e26\u901a\u904e\u5404\u7a2e\u6fc0\u52f5\u63aa\u65bd\u57f9\u990a\u5fe0\u8aa0\u884c\u70ba\u3002<\/li>\n\n\n\n<li><strong>\u589e\u52a0\u8cfc\u7f6e\u6210\u672c\u56de\u5831 <\/strong>&#8211;<strong> <\/strong>\u8de8\u4e0d\u540c\u6e9d\u901a\u6e20\u9053\u66f4\u6709\u6548\u7684\u9810\u7b97\u5206\u914d\u6709\u52a9\u65bc\u63d0\u9ad8\u6bcf\u4e00\u7f8e\u5143\u6295\u8cc7\u7684\u56de\u5831\u3002<\/li>\n\n\n\n<li><strong>\u6539\u5584\u6574\u9ad4\u71df\u92b7\u6d3b\u52d5<\/strong> \u2013 \u56e0\u70ba\u60a8\u77e5\u9053\u6700\u6709\u50f9\u503c\u7684\u5ba2\u6236\u4f86\u81ea\u54ea\u88e1\uff0c\u4ed6\u5011\u662f\u8ab0\uff0c\u6700\u91cd\u8981\u7684\u662f\uff0c\u4ed6\u5011\u60f3\u5f9e\u60a8\u7684\u696d\u52d9\u4e2d\u5f97\u5230\u4ec0\u9ebc\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u7576\u4f60\u505a <a href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\/\" data-type=\"post\" data-id=\"18989\">\u5ba2\u6236\u7d42\u751f\u50f9\u503c<\/a> \u60a8\u7684 KPI \u7684\u4e00\u90e8\u5206\u4e26\u63a1\u53d6\u884c\u52d5\u589e\u52a0\u5b83\uff0c\u5b83 <strong>\u90fd\u6703\u5f71\u97ff\u5404\u500b\u65b9\u9762<\/strong> \u60a8\u7684\u96fb\u5b50\u5546\u52d9\u696d\u52d9\u3002\u70ba\u4e86\u66f4\u597d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6253\u6301\u4e45\u6230<\/h2>\n\n\n\n<p>\u5373\u4f7f CLV \u8a08\u7b97\u8d77\u4f86\u4f3c\u4e4e\u4ee4\u4eba\u751f\u754f\uff0c\u4f46\u6e2c\u91cf\u5b83\u9084\u662f\u503c\u5f97\u7684\u3002\u6210\u529f\u4e0d\u50c5\u50c5\u5728\u65bc\u64c1\u6709\u5ba2\u6236\u3002\u662f\u95dc\u65bc <strong>\u627e\u5230\u8207\u60a8\u7684\u696d\u52d9\u76f8\u5339\u914d\u7684\u4eba<\/strong> \u4e26\u5c07\u5e6b\u52a9\u60a8\u5be6\u73fe\u76ee\u6a19\u3002<\/p>\n\n\n\n<p><em>\u9019<\/em> <em>\u6b63\u78ba\u7684\u5ba2\u6236<\/em>. <strong>\u4f60\u5df2\u7d93\u8a8d\u8b58\u4ed6\u5011\u4e86<\/strong> \u2013 \u901a\u904e\u60a8\u7684\u7406\u60f3\u8cb7\u5bb6\u89d2\u8272\u548c\u60a8\u6536\u96c6\u7684\u6578\u64da <a href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u6578\u64da\u5e73\u53f0\/\">\u5ba2\u6236\u6578\u64da\u5e73\u53f0<\/a>\u3002\u73fe\u5728\u662f\u6642\u5019\u627e\u51fa\u5176\u4e2d\u6700\u6709\u50f9\u503c\u7684\u4e86\uff01<\/p>","protected":false},"excerpt":{"rendered":"<p>\u4f01\u696d\u5bb6\u7684\u4e00\u500b\u5171\u540c\u9ede\u662f\u6e34\u671b\u53d6\u5f97\u9577\u671f\u6210\u529f\u3002\u958b\u5e55\u2026 <a title=\"\u63d0\u9ad8\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u7684 5 \u500b Shopify \u7b56\u7565\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/zh\/shopify-\u589e\u52a0\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\/\" aria-label=\"\u8a73\u7d30\u4e86\u89e3 5 \u500b\u63d0\u9ad8\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u7684 Shopify \u7b56\u7565\"> <\/a><\/p>","protected":false},"author":9,"featured_media":21320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[100,86,105],"class_list":["post-21314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-customer-lifetime-value","tag-level3","tag-shopify-marketing-automation","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/21314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/comments?post=21314"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/21314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media\/21320"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media?parent=21314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/categories?post=21314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/tags?post=21314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}