{"id":21060,"date":"2023-04-25T10:48:44","date_gmt":"2023-04-25T10:48:44","guid":{"rendered":"https:\/\/vibetrace.com\/?p=21060"},"modified":"2023-09-09T05:37:41","modified_gmt":"2023-09-09T05:37:41","slug":"rfm-segmentation-shopify","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/rfm-\u5206\u6bb5-shopify\/","title":{"rendered":"\u5982\u4f55\u5728 Shopify \u5546\u5e97\u4e2d\u9032\u884c RFM \u7d30\u5206"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u9019 <strong>RFM\u7d30\u5206\u5206\u6790<\/strong> \u5df2\u88ab\u8b49\u660e\u662f\u6700\u5177\u6311\u6230\u6027\u7684\u71df\u92b7\u6280\u8853\u4e4b\u4e00\u3002\u4f5c\u70ba\u7ba1\u7406 Shopify \u5546\u5e97\u7684\u96f6\u552e\u5546\u6216\u71df\u92b7\u4eba\u54e1\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b83\u4f86\u7372\u5f97 <strong>\u5c0d\u672a\u4f86\u5ba2\u6236\u884c\u70ba\u7684\u53ef\u884c\u6d1e\u5bdf<\/strong>.<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u901a\u904e\u76e3\u63a7 RFM \u7e2e\u5beb\u80cc\u5f8c\u7684\u6307\u6a19\u4f86\u505a\u5230\u9019\u4e00\u9ede\uff0c\u5982\u4e0b\u6240\u793a\u3002\u4e00\u65e6\u7372\u5f97\u9019\u4e9b\u898b\u89e3\uff0c\u60a8\u5c31\u53ef\u4ee5\u958b\u59cb\u57f7\u884c <strong>\u6709\u91dd\u5c0d\u6027\u7684\u6d3b\u52d5<\/strong>\uff0c \u5c08\u6ce8\u65bc <strong>\u4fc3\u9032\u92b7\u552e<\/strong>, <strong>\u589e\u52a0\u4fdd\u7559\u7387<\/strong>\uff0c \u548c <strong>\u57f9\u990a\u5ba2\u6236\u5fe0\u8aa0\u5ea6<\/strong>.<\/p>\n\n\n\n<p>\u4eca\u5929\u7684\u6587\u7ae0\u65e8\u5728\u5e6b\u52a9\u60a8\u512a\u5316 Shopify \u5546\u5e97\u7684\u71df\u92b7\u5de5\u4f5c\u3002\u5b83\u5c07\u5411\u60a8\u4ecb\u7d39 <strong>\u5169\u7a2e RFM \u65b9\u6cd5<\/strong> \u548c <strong>\u4e09\u7a2e\u57f7\u884c\u65b9\u6cd5<\/strong> \u548c <strong>\u6253\u7834\u9032\u7a0b<\/strong> \u5411\u4e0b\u3002\u958b\u59cb\u5427\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f RFM \u5206\u6790\uff1f<\/h2>\n\n\n\n<p>\u589e\u52a0\u6536\u5165\u548c\u57f9\u990a\u5ba2\u6236\u95dc\u4fc2\u59cb\u65bc <strong>\u4e86\u89e3\u60a8\u7684\u5ba2\u6236<\/strong>\u3002\u4e00\u65e6\u4f60\u77e5\u9053\u4e86 <strong>\u8ab0\u662f\u6709\u50f9\u503c\u7684\u4eba<\/strong>\uff0c\u60a8\u53ef\u4ee5\u56de\u7b54\u4e00\u4e9b\u7dca\u8feb\u7684\u554f\u984c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u71df\u92b7\u5de5\u4f5c\u7684\u91cd\u9ede\u5728\u54ea\u88e1\uff1f<\/li>\n\n\n\n<li>\u5982\u4f55\u4ee5\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u70ba\u4e2d\u5fc3\u9032\u884c\u5ba2\u6236\u7d30\u5206\uff1f<\/li>\n\n\n\n<li>\u5982\u4f55\u52a0\u5f37\u5ba2\u6236\u4fdd\u7559\u529b\u5ea6\uff1f<\/li>\n\n\n\n<li>\u5982\u4f55\u512a\u5316\u9810\u7b97\u6295\u8cc7\u4e26\u63d0\u9ad8\u6295\u8cc7\u56de\u5831\u7387\uff1f<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">\u60a8\u9700\u8981\u96fb\u5b50\u5546\u52d9\u5206\u6790\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">\u514d\u8cbb\u6e2c\u8a66\u6211\u5011\u7684\u5de5\u5177\uff0c\u770b\u770b\u6211\u5011\u7684\u96fb\u5b50\u5546\u52d9\u5206\u6790\u529f\u80fd\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u4ee5\u66f4\u597d\u7684\u65b9\u5f0f\u958b\u5c55\u71df\u92b7\u6d3b\u52d5\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u5546\u52d9\u5206\u6790\u8edf\u4ef6\/\">\u4e86\u89e3\u66f4\u591a<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><em>\u8a72\u904e\u7a0b\u9996\u5148\u8981\u4e86\u89e3 RFM \u662f\u4ec0\u9ebc\u53ca\u5176\u5de5\u4f5c\u539f\u7406\uff1a<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"642\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-18-1024x642.png\" alt=\"\" class=\"wp-image-21067\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-18-1024x642.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-18-300x188.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-18-768x482.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-18-1536x963.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-18-2048x1284.png 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-18-18x12.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A. RFM\u5206\u6bb5\u7684\u5b9a\u7fa9<\/h3>\n\n\n\n<p>RFM \u70ba\u60a8\u63d0\u4f9b <strong>\u6578\u64da\u9a45\u52d5\u65b9\u6cd5<\/strong> \u71df\u92b7\u52aa\u529b\u3002\u5b83\u6839\u64da\u4e09\u500b\u65b9\u9762\u4f86\u8a55\u4f30\u5ba2\u6236\u7684\u91cd\u8981\u6027\u548c\u91cd\u8981\u6027\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8fd1\u56e0 (R)<\/strong> \u2013 \u6216\u8005\u5ba2\u6236\u6700\u8fd1\u4e00\u6b21\u8cfc\u8cb7\u7684\u6642\u9593\u662f\u591a\u4e45\u3002\u6700\u8fd1\u8cfc\u8cb7\u904e\u7684\u4eba\u66f4\u6709\u53ef\u80fd\u518d\u6b21\u8cfc\u8cb7\u3002<\/li>\n\n\n\n<li><strong>\u983b\u7387\uff08F\uff09 <\/strong>&#8211;<strong> <\/strong>\u5982\u679c\u60a8\u9f13\u52f5\u91cd\u8907\u8cfc\u8cb7\u884c\u70ba\uff0c\u7d93\u5e38\u8cfc\u8cb7\u7684\u5ba2\u6236\u7121\u7591\u6703\u53c3\u8207\u5176\u4e2d\uff0c\u4e26\u4e14\u66f4\u6709\u53ef\u80fd\u6210\u70ba\u56de\u982d\u5ba2\u3002<\/li>\n\n\n\n<li><strong>\u8ca8\u5e63\u50f9\u503c\uff08M\uff09<\/strong> \u2013 \u9019\u986f\u793a\u4e86\u60a8\u7684\u5ba2\u6236\u4e2d\u82b1\u9322\u8f03\u591a\u7684\u4eba\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u7576\u60a8\u6839\u64da\u9019\u4e09\u500b\u7dad\u5ea6\u8a55\u4f30\u5ba2\u6236\u6642\uff0c\u6bcf\u500b\u7dad\u5ea6\u90fd\u6703\u5f97\u5230 <strong>RFM \u5206\u6578<\/strong>\u3002\u7136\u5f8c\uff0c\u60a8\u53ef\u4ee5\u6839\u64da\u5206\u6578\u5275\u5efa\u4e0d\u540c\u7684\u5206\u6bb5 <strong>\u6700\u91cd\u8981\u7684\u6307\u6a19<\/strong> \u70ba\u60a8\u7684 Shopify \u696d\u52d9\u3002<\/p>\n\n\n\n<p>\u9019\u610f\u5473\u8457\u5982\u679c\u4f60\u60f3\u8b93 Shopify \u76f8\u95dc <a href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u7d30\u5206\u6a21\u578b\/\" data-type=\"post\" data-id=\"22411\">\u5ba2\u6236\u7fa4<\/a>\uff0c\u60a8\u9700\u8981\u56de\u7b54\u5404\u7a2e\u554f\u984c\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u60a8\u6700\u95dc\u5fc3\u82b1\u9322\u5927\u624b\u5927\u8173\u7684\u4eba\u55ce\uff1f<\/li>\n\n\n\n<li>\u5982\u679c\u4eba\u5011\u6e1b\u5c11\u652f\u51fa\u4f46\u589e\u52a0\u8cfc\u8cb7\u6b21\u6578\uff0c\u53ef\u4ee5\u55ce\uff1f<\/li>\n\n\n\n<li>\u60a8\u662f\u5426\u6253\u7b97\u5617\u8a66\u91cd\u65b0\u6fc0\u6d3b\u82b1\u8cbb\u5927\u91cf\u8cc7\u91d1\u7684\u8f03\u51b7\u90e8\u5206\uff1f<\/li>\n<\/ul>\n\n\n\n<p>\u6240\u6709\u9019\u4e9b\u770b\u8d77\u4f86\u53ef\u80fd\u5f88\u9ebb\u7169\uff0c\u4f46\u5b83\u63d0\u4f9b\u4e86\u4e00\u7a2e\u6578\u64da\u9a45\u52d5\u7684\u3001\u9ad8\u5ea6\u6e96\u78ba\u7684\u65b9\u6cd5 <strong>\u5275\u9020\u6709\u50f9\u503c\u7684\u5ba2\u6236\u7fa4<\/strong>\u3002\u9019\u53ea\u662f RMF \u5206\u6790\u7684\u773e\u591a\u597d\u8655\u4e4b\u4e00\uff0c\u6211\u5011\u5c07\u5728\u4e0b\u4e00\u7bc0\u4e2d\u8a0e\u8ad6\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B. \u5c0d Shopify \u5e97\u4e3b\u7684\u597d\u8655<\/h3>\n\n\n\n<p>RFM\u7d30\u5206\u6846\u67b6\u5e6b\u52a9\u60a8\u7372\u5f97 <strong>\u5c0d\u5ba2\u6236\u884c\u70ba\u7684\u5bf6\u8cb4\u898b\u89e3<\/strong>\u3002\u60a8\u9700\u8981\u9019\u4e9b\u6709\u5e7e\u500b\u539f\u56e0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8b58\u5225\u6700\u6709\u50f9\u503c\u7684\u5ba2\u6236<\/strong> \u2013 \u6700\u8fd1\u82b1\u8cbb\u6700\u591a\u9322\u3001\u8cfc\u8cb7\u6700\u591a\u5546\u54c1\u7684\u4eba\u3002\u9019\u4e9b\u662f\u60a8\u7684 Shopify \u696d\u52d9\u6700\u71b1\u9ede\u7684\u9ede\uff1b\u53ef\u80fd\u5c0d\u4ea4\u53c9\u92b7\u552e\u548c\u8ffd\u52a0\u92b7\u552e\u611f\u8208\u8da3\u4e26\u4e14\u6700\u6709\u53ef\u80fd\u7e7c\u7e8c\u8cfc\u8cb7\u7684\u4eba\u3002<\/li>\n\n\n\n<li><strong>\u512a\u5316\u5b9a\u50f9<\/strong> \u2013 \u4e00\u65e6\u60a8\u7372\u53d6\u4e26\u5206\u6790\u4e86\u5ba2\u6236\u8a02\u55ae\u548c\u884c\u70ba\u7684\u8ca8\u5e63\u50f9\u503c\uff0c\u60a8\u5c31\u53ef\u4ee5\u8abf\u6574\u5b9a\u50f9\u4ee5\u7372\u5f97\u66f4\u597d\u7684\u7d50\u679c\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u4fdd\u7559\u7387\u548c CLV<\/strong> \u2013 \u901a\u904e\u5c07\u71df\u92b7\u5de5\u4f5c\u96c6\u4e2d\u5728\u6b63\u78ba\u7684\u5ba2\u6236\u8eab\u4e0a\uff0c\u4e26\u4f7f\u7528\u6b63\u78ba\u7684 Shopify \u61c9\u7528\u7a0b\u5e8f\u4f86\u61c9\u7528\u5404\u7a2e\u63d0\u9ad8\u4fdd\u7559\u7387\u7684\u7b56\u7565\u3002\u4e00\u65e6\u60a8\u901a\u904e RFM \u6846\u67b6\u8b58\u5225\u51fa\u6700\u6709\u50f9\u503c\u7684\u5ba2\u6236\uff0c\u60a8\u5c31\u53ef\u4ee5\u52aa\u529b\u7559\u4f4f\u4ed6\u5011\u4e26\u63d0\u9ad8\u4ed6\u5011\u7684\u5ba2\u6236\u751f\u547d\u9031\u671f\u50f9\u503c\u2014\u2014\u53e6\u4e00\u500b\u91cd\u8981\u7684\u96fb\u5b50\u5546\u52d9\u6307\u6a19\u3002<\/li>\n\n\n\n<li><strong>\u6539\u5584\u5eab\u5b58\u7ba1\u7406<\/strong> \u2013 Shopify \u5141\u8a31\u60a8\u9032\u5165\u5ee3\u6cdb\u4e14\u5229\u6f64\u8c50\u539a\u7684\u76f4\u92b7\u9818\u57df\u3002\u4f46\u5982\u679c\u60a8\u6b63\u5728\u8655\u7406\u5eab\u5b58\u548c\u5eab\u5b58\uff0c\u8acb\u4f7f\u7528 RFM \u66f4\u5feb\u5730\u5468\u8f49\u4e26\u505a\u51fa\u66f4\u597d\u7684\u6c7a\u7b56\uff0c\u4ee5\u5e6b\u52a9\u63d0\u9ad8\u5229\u6f64\u4e26\u6e1b\u5c11\u5eab\u5b58\u7a4d\u58d3\u3002<\/li>\n<\/ul>\n\n\n\n<p><em>\u70ba\u4e86\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\uff0c\u662f\u6642\u5019\u9081\u51fa\u70ba Shopify \u5ba2\u6236\u61c9\u7528 RFM \u7d30\u5206\u7684\u7b2c\u4e00\u6b65\u4e86\u3002\u5c31\u662f\u9019\u6a23\uff01<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">\u4f60\u559c\u6b61\u9019\u7bc7\u6587\u7ae0\u55ce\uff1f<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">\u52a0\u5165\u6211\u5011\u7684 CX for Retail \u5c08\u7528\u6642\u4e8b\u901a\u8a0a\uff01<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">\u5bc6\u5207\u95dc\u6ce8\u5c0d\u512a\u5316\u6578\u5b57\u6536\u5165\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"\u540d\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">\u8a02\u95b1\u6211<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"zh\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">\u55ae\u64ca\u6309\u9215\u5373\u8868\u793a\u60a8\u63a5\u53d7\u6211\u5011\u7684 <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/zh\/\u689d\u6b3e\u548c\u689d\u4ef6\/\" target=\"_blank\">\u689d\u6b3e\u53ca\u689d\u4ef6<\/a>\u3002\u60a8\u9084\u9700\u8981\u78ba\u8a8d\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u3002<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u88fd\u4f5c RFM \u5831\u544a\uff1f<\/h2>\n\n\n\n<p>\u8b93\u6211\u5011\u770b\u770b <strong>3\u500b\u5fc5\u8981\u968e\u6bb5<\/strong> \u5c0d\u60a8\u7684 Shopify \u5546\u5e97\u548c\u5ba2\u6236\u7fa4\u9032\u884c RFM \u5206\u6790\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u6578\u64da\u6536\u96c6<\/h3>\n\n\n\n<p>\u5c0e\u51fa\u53ef\u7528\u6578\u64da\u3002\u5b83\u5c31\u5728\u60a8\u7684 Shopify \u5206\u6790\u5100\u8868\u677f\u4e2d\u3002\u6293\u4f4f\u4ee5\u4e0b\u5e7e\u500b\u65b9\u9762\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u59d3\u540d;<\/li>\n\n\n\n<li>\u96fb\u5b50\u90f5\u4ef6\u5730\u5740;<\/li>\n\n\n\n<li>\u6700\u8fd1\u8cfc\u8cb7\u7684\u65e5\u671f\uff1b<\/li>\n\n\n\n<li>\u5df2\u4e0b\u8a02\u55ae\u6578\u91cf\uff1b<\/li>\n\n\n\n<li>\u7e3d\u652f\u51fa\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u90a3\u4e9b\u662f <strong>\u95dc\u9375\u5c6c\u6027<\/strong> \u60a8\u9700\u8981\u70ba\u6bcf\u500b\u5ba2\u6236\u5206\u914d\u4e00\u500b RFM \u5206\u6578\u3002\u6700\u7c21\u55ae\u7684\u65b9\u6cd5\u662f\u7372\u53d6\u5305\u542b\u8a72\u4fe1\u606f\u7684 Excel \u5de5\u4f5c\u8868\u3002\u4e00\u65e6\u4f60\u64c1\u6709\u4e86\u5b83\uff0c\u5c31\u8a72 <strong>\u904e\u6ffe\u548c\u5206\u6790\u6578\u64da<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u6578\u64da\u5206\u6790<\/h3>\n\n\n\n<p>\u8981\u7372\u5f97 RFM \u5206\u6578\uff0c\u60a8\u5fc5\u9808\u5206\u914d <strong>\u6bcf\u500b\u7dad\u5ea6\u90fd\u6709\u4e0d\u540c\u7684\u5206\u6578<\/strong> \u2013 \u65b0\u8fd1\u5ea6\u3001\u983b\u7387\u548c\u8ca8\u5e63\u50f9\u503c\u3002\u9032\u884c RFM \u5206\u6790\u7684\u6700\u7c21\u55ae\u65b9\u6cd5\u662f\u5206\u914d 1 \u5230 5 \u7684\u5206\u6578\uff0c1 \u662f\u6700\u4f4e\u5206\u6578\uff0c5 \u662f\u6700\u9ad8\u5206\u6578\u3002<\/p>\n\n\n\n<p>\u8b93\u6211\u5011\u8003\u616e\u6bcf\u500b\u7dad\u5ea6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u65b0\u8fd1\u5ea6<\/strong> \u2013 \u6839\u64da\u6700\u8fd1\u7684\u8cfc\u8cb7\u60c5\u6cc1\u904e\u6ffe\u8868\u683c\u4e26\u70ba\u5176\u5206\u914d\u9069\u7576\u7684\u5206\u6578\u3002\u5982\u4f55\u5b9a\u7fa9\u8fd1\u671f\u53d6\u6c7a\u65bc\u60a8\u7684\u696d\u52d9\u548c\u60a8\u92b7\u552e\u7684\u5546\u54c1\u3002\u70ba\u4e86\u8209\u4f8b\u8aaa\u660e\uff0c\u6211\u5011\u70ba\u904e\u53bb 30 \u5929\u5167\u8cfc\u8cb7\u7684\u6240\u6709\u5ba2\u6236\u5206\u914d 5 \u5206\uff0c\u70ba\u904e\u53bb 31 \u81f3 90 \u5929\u5167\u8cfc\u8cb7\u7684\u6240\u6709\u5ba2\u6236\u5206\u914d 4 \u5206\uff0c\u70ba\u904e\u53bb 91 \u81f3 180 \u5929\u5167\u7684\u6bcf\u6b21\u8cfc\u8cb7\u5206\u914d 3 \u5206\uff0c\u5c0d\u65bc 181 \u5929\u5230 270 \u5929\u4e4b\u9593\u7684\u8cfc\u8cb7\uff0c\u70ba 2\uff1b\u5c0d\u65bc\u5176\u4ed6\u6240\u6709\u4eba\uff08\u6700\u5f8c\u4e00\u6b21\u8cfc\u8cb7\u767c\u751f\u5728 9 \u500b\u6708\u6216\u66f4\u9577\u6642\u9593\u524d\uff09\uff0c\u70ba 1\u3002<\/li>\n\n\n\n<li><strong>\u983b\u7387<\/strong> \u2013 \u63d0\u4f9b\u6602\u8cb4\u5962\u4f88\u54c1\u7684\u96f6\u552e\u5546\u53ef\u80fd\u6703\u8a8d\u70ba\u6bcf\u4f4d\u9867\u5ba2\u6bcf\u4e09\u500b\u6708\u8cfc\u8cb7\u4e00\u6b21\u5546\u54c1\u662f\u983b\u7e41\u7684\u3002\u5982\u679c\u60a8\u92b7\u552e\u6d17\u9aee\u6c34\u548c\u7259\u818f\u7b49\u6d88\u8cbb\u54c1\uff0c\u5247\u53ef\u80fd\u9700\u8981\u6bcf\u4f4d\u5ba2\u6236\u6bcf\u6708\u9032\u884c\u4e00\u6b21\u92b7\u552e\u624d\u7b97\u983b\u7e41\u3002\u4e00\u65e6\u5b9a\u7fa9\u4e86\u5b83\u5c0d\u60a8\u7684\u610f\u7fa9\uff0c\u5728\u6839\u64da\u8a02\u55ae\u6578\u91cf\u904e\u6ffe\u8868\u683c\u5f8c\uff0c\u70ba\u6bcf\u500b\u9805\u76ee\u5206\u914d\u5f9e 1\uff08\u6700\u4f4e\uff09\u5230 5\uff08\u6700\u9ad8\uff09\u7684\u5206\u6578\u3002<\/li>\n\n\n\n<li><strong>\u8ca8\u5e63\u50f9\u503c<\/strong> \u2013 \u6839\u64da\u7e3d\u652f\u51fa\u904e\u6ffe\u8868\u683c\uff0c\u4e26\u70ba\u6bcf\u500b\u5ba2\u6236\u5206\u914d 1 \u5230 5 \u7684\u5206\u6578\uff0c\u4ee5\u78ba\u5b9a\u652f\u51fa\u6700\u4f4e\u548c\u6700\u9ad8\u7684\u4eba\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5728\u8868\u4e2d\u518d\u6dfb\u52a0\u4e00\u5217\uff0c <strong>\u9023\u63a5 R\u3001F \u548c M \u5206\u6578<\/strong>\uff0c\u4e26\u7372\u53d6\u60a8\u7684 RFM\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-19-1024x462.png\" alt=\"\" class=\"wp-image-21069\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-19-1024x462.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-19-300x135.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-19-768x346.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-19-1536x692.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-19-2048x923.png 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-19-18x8.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4e00\u65e6\u4f60\u9019\u6a23\u505a\u4e86\uff0c\u4f60\u5c07\u5f97\u5230\u4e00\u500b\u770b\u8d77\u4f86\u50cf\u9019\u6a23\u7684\u8868\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u9867\u5ba2<\/strong><\/td><td><strong>\u53f3<\/strong><\/td><td><strong>F<\/strong><\/td><td><strong>\u4e2d\u865f<\/strong><\/td><td><strong>RFM\u5206\u6578<\/strong><\/td><\/tr><tr><td>A<\/td><td>1<\/td><td>3<\/td><td>4<\/td><td>134<\/td><\/tr><tr><td>\u4e59<\/td><td>4<\/td><td>1<\/td><td>3<\/td><td>413<\/td><\/tr><tr><td>C<\/td><td>5<\/td><td>4<\/td><td>5<\/td><td>545<\/td><\/tr><tr><td>D<\/td><td>2<\/td><td>2<\/td><td>1<\/td><td>221<\/td><\/tr><tr><td>\u4e59<\/td><td>3<\/td><td>5<\/td><td>2<\/td><td>352<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u53e6\u4e00\u7a2e\u65b9\u6cd5\uff0c<a href=\"https:\/\/www.shopify.com\/blog\/customer-lifetime-value#2\" target=\"_blank\" rel=\"noopener\"> <strong>Shopify \u5c08\u5bb6\u63a8\u85a6<\/strong><\/a> \u5b83\u5011\u672c\u8eab\u5c31\u662f\u4e09\u500b\u7dad\u5ea6\u7684\u7e3d\u548c\u3002\u9019\u5927\u5927\u7c21\u5316\u4e86\u5f9e\u5206\u6790\u4e2d\u5c0e\u51fa\u7d30\u5206\u7684\u904e\u7a0b\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u4e0a\u8868\u5c07\u5982\u4e0b\u6240\u793a\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u9867\u5ba2<\/strong><\/td><td><strong>\u53f3<\/strong><\/td><td><strong>F<\/strong><\/td><td><strong>\u4e2d\u865f<\/strong><\/td><td><strong>RFM\u5206\u6578<\/strong><\/td><\/tr><tr><td>A<\/td><td>1<\/td><td>3<\/td><td>4<\/td><td>8<\/td><\/tr><tr><td>\u4e59<\/td><td>4<\/td><td>1<\/td><td>3<\/td><td>8<\/td><\/tr><tr><td>C<\/td><td>5<\/td><td>4<\/td><td>5<\/td><td>14<\/td><\/tr><tr><td>D<\/td><td>2<\/td><td>2<\/td><td>1<\/td><td>5<\/td><\/tr><tr><td>\u4e59<\/td><td>3<\/td><td>5<\/td><td>2<\/td><td>10<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"435\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-17.png\" alt=\"\" class=\"wp-image-21063\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-17.png 605w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-17-300x216.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-17-18x12.png 18w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<p>Shopify \u5c08\u5bb6 <strong>\u5efa\u8b70\u6309\u6700\u9ad8\u5206\u904e\u6ffe\u5b83\u5011<\/strong>\u3002\u9019\u5c31\u662f\u60a8\u7684\u7d30\u5206\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p><em>\u6211\u5011\u5c07\u5728\u4e0b\u4e00\u7bc0\u4e2d\u770b\u5230\u9019\u4e9b\u90e8\u5206\u662f\u4ec0\u9ebc\uff0c\u6240\u4ee5\u8acb\u7e7c\u7e8c\u95b1\u8b80\u3002<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u5ba2\u6236\u7fa4\u8b58\u5225<\/h3>\n\n\n\n<p><strong>\u7d30\u5206\u5e02\u5834\u6703\u6709\u6240\u4e0d\u540c<\/strong> \u6839\u64da\u60a8\u7684\u65b9\u6cd5\u3001\u5e6b\u52a9\u60a8\u70ba\u5ba2\u6236\u8a55\u5206\u7684\u61c9\u7528\u7a0b\u5e8f\u4ee5\u53ca\u60a8\u7684\u7279\u5b9a\u696d\u52d9\u9700\u6c42\u3002\u9664\u4e86\u4f4e\u3001\u4e2d\u548c\u9ad8\u50f9\u503c\u7d30\u5206\u4e4b\u5916\uff0c\u60a8\u9084\u53ef\u4ee5\u8b58\u5225 6 \u5230 11 \u500b\u7d44\uff0c\u5177\u9ad4\u53d6\u6c7a\u65bc\u60a8\u4f7f\u7528 RFM \u6846\u67b6\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u9019 <strong>\u6700\u5e38\u898b\u7684 RFM \u6bb5<\/strong> \u5c0d\u65bc Shopify \u5ba2\u6236\u4f86\u8aaa\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u65b0\u5ba2\u6236<\/strong> \u2013 \u8fd1\u671f\u5f97\u5206\u8f03\u9ad8\u4f46\u983b\u7387\u548c\u8ca8\u5e63\u5f97\u5206\u8f03\u4f4e\u7684\u4eba\u3002<\/li>\n\n\n\n<li><strong>\u6f5b\u5728\u7684\u5fe0\u5be6\u5ba2\u6236<\/strong> \u2013 \u8fd1\u671f\u5f97\u5206\u3001\u5e73\u5747\u983b\u7387\u548c\u8ca8\u5e63\u50f9\u503c\u8f03\u9ad8\u7684\u4eba\u3002<\/li>\n\n\n\n<li><strong>\u5fe0\u5be6\u5ba2\u6236<\/strong> \u2013 \u90a3\u4e9b\u5177\u6709\u9ad8\u983b\u7387\u3001\u9ad8\u65b0\u8fd1\u5ea6\u548c\u9ad8\u8ca8\u5e63\u50f9\u503c\u5206\u6578\u7684\u5167\u5bb9\u3002<\/li>\n\n\n\n<li><strong>\u51a0\u8ecd <\/strong>&#8211;<strong> <\/strong>\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u5c07\u90a3\u4e9b\u82b1\u8cbb\u6700\u591a\u7684\u5fe0\u5be6\u5ba2\u6236\u8996\u70ba\u51a0\u8ecd\uff0c\u5982\u679c\u60a8\u60f3\u901a\u904e\u5fe0\u8aa0\u5ea6\u8a08\u5283\u7279\u5225\u95dc\u6ce8\u4ed6\u5011\uff0c\u751a\u81f3\u53ef\u4ee5\u5c07\u4ed6\u5011\u5206\u70ba\u5c08\u9580\u7684\u7d30\u5206\u5e02\u5834\u3002<\/li>\n\n\n\n<li><strong>\u5feb\u7761\u4e86<\/strong> \u2013 \u983b\u7387\u5f97\u5206\u8f03\u4f4e\u4f46\u6700\u8fd1\u8cfc\u8cb7\u904e\u7684\u4eba\u3002\u4ed6\u5011\u4ee3\u8868\u4e86\u6240\u6709\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u4e2d\u6700\u5927\u7684\u7fa4\u9ad4\uff0c\u5982\u679c\u60a8\u60f3\u5c07\u4ed6\u5011\u57f9\u990a\u6210\u5fe0\u5be6\u7684\u5ba2\u6236\uff0c\u60a8\u9700\u8981\u8b93\u4ed6\u5011\u4fdd\u6301\u6d3b\u8e8d\u548c\u53c3\u8207\u3002<\/li>\n\n\n\n<li><strong>\u6709\u4e00\u5b9a\u98a8\u96aa<\/strong> \u2013 \u5df2\u7d93\u6709\u4e00\u6bb5\u6642\u9593\u6c92\u6709\u8cfc\u8cb7\u4e14\u8cfc\u8cb7\u983b\u7387\u548c\u7e3d\u652f\u51fa\u9010\u6f38\u4e0b\u964d\u7684\u4eba\u3002\u4ed6\u5011\u66fe\u7d93\u5f88\u5fe0\u8aa0\uff0c\u4f46\u5373\u5c07\u5fd8\u8a18\u4f60\uff0c\u9700\u8981\u4e00\u4e9b\u95dc\u6ce8\u3002<\/li>\n\n\n\n<li><strong>\u6d41\u5931\u7684\u5ba2\u6236 <\/strong>&#8211;<strong> <\/strong>\u4e5f\u7a31\u70ba\u7761\u7720\u8005\u3002\u4ed6\u5011\u7684\u8fd1\u671f\u5f97\u5206\u975e\u5e38\u4f4e\uff0c\u4e26\u4e14\u53ef\u80fd\u4e00\u5e74\u5167\u6c92\u6709\u8cfc\u8cb7\u904e\uff0c\u9019\u5c0e\u81f4\u983b\u7387\u548c\u8ca8\u5e63\u5f97\u5206\u975e\u5e38\u4f4e\u3002\u5982\u679c\u60a8\u60f3\u8b93\u9019\u4e9b\u4eba\u56de\u5230\u60a8\u7684\u5546\u5e97\uff0c\u60a8\u5fc5\u9808\u91cd\u65b0\u5438\u5f15\u4ed6\u5011\u3002<\/li>\n<\/ol>\n\n\n\n<p>\u5982\u679c\u60a8\u7cbe\u901a\u6280\u8853\uff0c\u60a8\u53ef\u4ee5\u81ea\u5df1\u7e6a\u88fd\u5728\u524d\u4e00\u968e\u6bb5\u6536\u96c6\u548c\u6e05\u9664\u7684\u6578\u64da\u3002\u5982\u679c\u7d71\u8a08\u4e0d\u662f\u4f60\u7684\u5f37\u9805\uff0c\u9084\u6709 <strong>\u5927\u91cf Shopify \u61c9\u7528<\/strong> \u60a8\u53ef\u4ee5\u4f7f\u7528\u5b83\u4f86\u7372\u5f97\u8996\u89ba\u6548\u679c\uff0c\u5982\u4e0b\u6240\u793a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u70ba Shopify \u5ba2\u6236\u5275\u5efa RFM \u7d30\u5206\uff1f<\/h2>\n\n\n\n<p>Shopify \u5ba2\u6236\u7684 RFM \u7d30\u5206\u53ef\u4ee5\u5e6b\u52a9\u60a8 <strong>\u63d0\u9ad8\u4fdd\u7559\u7387\u548c\u56de\u5831\u7387<\/strong>\uff0c\u800c\u4e14\u9084\u8207\u60a8\u7db2\u7ad9\u7684\u7d14\u6280\u8853\u65b9\u9762\u6709\u95dc\u3002\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u96c6\u4e2d\u60a8\u7684\u71df\u92b7\u5de5\u4f5c<\/strong> \u54ea\u88e1\u91cd\u8981\uff0c\u54ea\u88e1\u6703\u7522\u751f\u5f71\u97ff\uff1b<\/li>\n\n\n\n<li>\u6c7a\u5b9a <strong>\u54ea\u4e9b\u7b56\u7565\u53ef\u4ee5\u63d0\u4f9b\u5e6b\u52a9 <\/strong>\u63d0\u9ad8\u6295\u8cc7\u56de\u5831\u7387\u4e26\u52a0\u5f37\u5ba2\u6236\u4fdd\u7559\u5de5\u4f5c\uff1b<\/li>\n\n\n\n<li>\u9078\u64c7\u6700\u9069\u5408\u7684 Shopify \u61c9\u7528 <strong>\u5e6b\u52a9\u60a8\u57f7\u884c\u7684\u529f\u80fd<\/strong> \u90a3\u4e9b\u7b56\u7565\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u73fe\u5728\u60a8\u5df2\u7d93\u5f88\u597d\u5730\u4e86\u89e3\u77ad\u5982\u4f55\u70ba Shopify \u5ba2\u6236\u9032\u884c RFM \u7d30\u5206\u4ee5\u53ca\u5982\u4f55\u5be6\u65bd\u8a72\u6846\u67b6\uff0c\u73fe\u5728\u662f\u6642\u5019\u9078\u64c7\u65b9\u6cd5\u4e86\u3002\u8acb\u8a18\u4f4f\uff0c\u6b64\u985e\u5206\u6790\u9069\u7528\u65bc\u5177\u6709\u4ee5\u4e0b\u7279\u5fb5\u7684\u4f01\u696d\uff1a <strong>\u81f3\u5c11\u67096\u500b\u6708\u7684\u75c5\u53f2<\/strong>.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">\u5728 Shopify \u4e0a\u904b\u884c\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">\u514d\u8cbb\u6e2c\u8a6614\u5929\uff01\u5c07\u5ba2\u6236\u6578\u64da\u5eab\u548c\u71df\u92b7\u81ea\u52d5\u5316\u8207\u60a8\u7684 Shopify \u5546\u5e97\u96c6\u6210\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b4dfaf75\">\n\n<a class=\"gb-button gb-button-cda8d005 gb-button-text\" href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener noreferrer\">\u67e5\u770b Shopify APP<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><em>\u4e00\u65e6\u767c\u751f\u9019\u7a2e\u60c5\u6cc1\uff0c\u60a8\u53ef\u4ee5\u901a\u904e\u4ee5\u4e0b\u65b9\u5f0f\u8a08\u7b97 RFM\uff1a<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65b9\u6cd5 1\uff1aShopify \u61c9\u7528<\/h3>\n\n\n\n<p>Shopify \u61c9\u7528\u7a0b\u5e8f\u512a\u60e0 <strong>\u8a08\u7b97 RFM \u7684\u4e0d\u540c\u65b9\u6cd5<\/strong>\u3002\u53ef\u4ee5\u5e6b\u52a9\u60a8\u7684\u4e00\u4e9b\u503c\u5f97\u6ce8\u610f\u7684\u61c9\u7528\u7a0b\u5e8f\u793a\u4f8b\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation?locale=de\" target=\"_blank\" rel=\"noopener\"><strong>\u7dad\u8c9d\u7279\u96f7\u65af<\/strong><\/a> \u2013 \u5b8c\u6574\u7684\u71df\u92b7\u81ea\u52d5\u5316\u548c\u5ba2\u6236\u6578\u64da\u5e73\u53f0&gt;\u6211\u5011\u5fc5\u9808\u628a\u5b83\u653e\u5728\u7b2c\u4e00\u4f4d <\/li>\n\n\n\n<li><a href=\"https:\/\/apps.shopify.com\/retentionx-com\" target=\"_blank\" rel=\"noopener\">\u4fdd\u7559X<\/a> \u2013 \u5f97\u5206\u5f9e 1\uff08\u6700\u9ad8\u5206\uff09\u5230 4\uff08\u6700\u4f4e\u5206\uff09\uff0c\u4e26\u70ba\u5176\u7528\u6236\u751f\u6210 6 \u5230 7 \u500b\u7d30\u5206\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/apps.shopify.com\/segments\" target=\"_blank\" rel=\"noopener\">\u7d30\u5206\u61c9\u7528\u7a0b\u5e8f<\/a><strong> \u901a\u904e\u7279\u96f7\u65af\u723e<\/strong> \u2013 \u9644\u5e36 30 \u591a\u500b\u9810\u5148\u69cb\u5efa\u7684\u5ba2\u6236\u7fa4\uff0c\u53ef\u5e6b\u52a9\u60a8\u9032\u884c RFM \u5206\u6790\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"340\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-16.png\" alt=\"\" class=\"wp-image-21062\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-16.png 605w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-16-300x169.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-16-18x10.png 18w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/apps.shopify.com\/loyal-rfm-customer-segments\" data-type=\"URL\" data-id=\"https:\/\/apps.shopify.com\/loyal-rfm-customer-segments\" target=\"_blank\" rel=\"noopener\">\u5fe0\u8aa0\u7684RFM<\/a> \u2013 Digismoothie \u7684\u7c21\u55ae\u4e14\u514d\u8cbb\u7684\u61c9\u7528\u7a0b\u5e8f<\/li>\n\n\n\n<li><a href=\"https:\/\/apps.shopify.com\/reveal\" target=\"_blank\" rel=\"noopener\">\u63ed\u793a<\/a><strong> \u901a\u904e Omniconvert<\/strong> \u2013 \u6839\u64da RFM \u4f7f\u7528\u81ea\u52d5\u7d30\u5206\u4f86\u767c\u73fe\u6700\u6709\u50f9\u503c\u7684\u5ba2\u6236\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/apps.shopify.com\/loyal-rfm-customer-segments\" target=\"_blank\" rel=\"noopener\">\u5fe0\u8aa0<\/a><strong> \u901a\u904e Digismoothie \u2013 <\/strong>\u5b83\u53ef\u4ee5\u5e6b\u52a9\u60a8\u8f15\u9b06\u7e6a\u88fd\u7d30\u5206\uff0c\u5141\u8a31\u5728 Shopify \u4e2d\u81ea\u52d5\u6a19\u8a18\uff0c\u4e26\u53ef\u4ee5\u6309\u5fe0\u8aa0\u5ea6\u5275\u5efa\u7d30\u5206\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"550\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-15.png\" alt=\"\" class=\"wp-image-21061\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-15.png 605w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-15-300x273.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/image-15-13x12.png 13w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u65b9\u6cd52\uff1a\u5728Excel\u4e2d\u624b\u52d5<\/h3>\n\n\n\n<p>\u5982\u679c\u60a8\u4e0d\u60f3\u5c07\u61c9\u7528\u7a0b\u5e8f\u9023\u63a5\u5230\u60a8\u7684 Shopify \u5546\u5e97\uff0c\u4e0b\u4e00\u500b\u9078\u9805\u5c31\u662f\u9019\u6a23\u505a <strong>\u5728 Excel \u4e2d\u624b\u52d5<\/strong>\u3002\u9019\u5c31\u662f\u6211\u5011\u4e0a\u9762\u5206\u89e3\u7684\u904e\u7a0b\u3002<\/p>\n\n\n\n<p>\u5b83\u9700\u8981\u4e00\u500b <strong>\u6e05\u695a\u4f60\u7684\u76ee\u6a19 <\/strong>\u548c <strong>\u983b\u7387\u548c\u65b0\u8fd1\u5ea6\u5c0d\u60a8\u610f\u5473\u8457\u4ec0\u9ebc<\/strong> \u5728\u60a8\u63d0\u4f9b\u7684\u7522\u54c1\u548c\u5546\u696d\u6a21\u5f0f\u7684\u80cc\u666f\u4e0b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65b9\u6cd5 3\uff1a\u7de8\u78bc\u548c BigQuery<\/h3>\n\n\n\n<p>\u4f7f\u7528 BigQuery \u9700\u8981 <strong>\u57fa\u790e\u7de8\u78bc\u77e5\u8b58<\/strong> \u548c\u5de5\u4f5c\u7d93\u9a57 <strong>\u4f7f\u7528 SQL \u7684\u6578\u64da\u5eab<\/strong>\u3002\u5982\u679c\u9019\u5c0d\u60a8\u4f86\u8aaa\u6c92\u4ec0\u9ebc\u610f\u7fa9\uff0c\u6211\u5011\u7684\u5efa\u8b70\u662f\u6c42\u52a9\u65bc\u60a8\u7684\u5167\u90e8\u7a0b\u5e8f\u54e1\u3002<\/p>\n\n\n\n<p>\u7531\u65bc\u6211\u5011\u77e5\u9053\u5927\u591a\u6578 Shopify \u5e97\u4e3b\u4e0d\u7dad\u8b77\u7de8\u7a0b\u5718\u968a\uff0c\u56e0\u6b64\u5617\u8a66\u81ea\u5df1\u904b\u884c RFM \u5206\u6790\u53ef\u80fd\u66f4\u5408\u7406\u3002 <\/p>\n\n\n\n<p>\u6216\u8005\uff0c\u60a8\u53ef\u4ee5\u627e\u5230\u5404\u7a2e\u8cc7\u6e90\uff0c\u4f8b\u5982<a href=\"https:\/\/panoply.io\/shopify-analytics-guide\/how-to-create-rfm-segments-with-sql\/\" target=\"_blank\" rel=\"noopener\"> Panoply \u63d0\u4f9b\u7684 RFM \u6307\u5357<\/a>\u3002\u4ed6\u5011\u70ba\u90a3\u4e9b\u6709\u904e\u76f8\u95dc\u7d93\u9a57\u7684\u4eba\u63d0\u4f9b\u4e86\u8a73\u7d30\u7684 Shopify Analytics \u6307\u5357 <strong>\u6578\u64da\u548c\u7de8\u78bc\u7684\u6280\u5de7<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u56de\u9867\u4e00\u4e0b<\/h2>\n\n\n\n<p><strong>\u7559\u5b58\u7387\u3001\u53c3\u8207\u5ea6\u3001 <\/strong>\u548c <strong>\u6548\u7387<\/strong> \u71df\u92b7\u6d3b\u52d5 \u2013 \u6240\u6709\u9019\u4e9b\u90fd\u53d7\u76ca\u65bc Shopify \u5ba2\u6236\u7684 RFM \u7d30\u5206\u3002\u8a72\u5206\u6790\u63a1\u7528 Shopify \u5206\u6790\u4e2d\u53ef\u7528\u7684\u4e09\u500b\u7dad\u5ea6\uff0c\u4e26\u63d0\u4f9b <strong>\u6578\u64da\u5bf6\u5eab<\/strong>.<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u60f3 <strong>\u8d0f\u5f97\u66f4\u591a\u5ba2\u6236 <\/strong>\u4e26\u5728 Shopify \u4e0a\u767c\u5c55\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u696d\u52d9\uff0c\u60a8\u9700\u8981\u6578\u64da\u3002\u5b83\u53ef\u4ee5\u5e6b\u52a9\u60a8\u96c6\u4e2d\u71df\u92b7\u6d3b\u52d5\uff0c <strong>\u8b58\u5225\u60a8\u6700\u6709\u50f9\u503c\u7684\u5ba2\u6236<\/strong>\uff0c\u4e26\u8a8d\u8b58\u5230\u6f5b\u529b\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528\u5ba2\u6236\u6578\u64da\u5e73\u53f0\uff0c\u4f8b\u5982\u61c9\u7528\u7a0b\u5e8f\u4e2d\u7684\u529f\u80fd<a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\"> <strong>\u632f\u52d5\u8ffd\u8e2a<\/strong><\/a> \u53ef\u4ee5\u544a\u8a34\u4f60\u5f88\u591a\u95dc\u65bc\u5ba2\u6236\u7684\u4fe1\u606f\u3002\u4f7f\u7528\u8a72\u6578\u64da <strong>\u5206\u6790\u4e26\u7d30\u5206\u5b83\u5011<\/strong> \u6839\u64da\u4ed6\u5011\u7684 <strong>\u5fe0\u8aa0\u5ea6\u548c\u6f5b\u529b<\/strong> \u53ef\u4ee5\u6539\u8b8a\u4f01\u696d\u3002<\/p>\n\n\n\n<p>Shopify \u5ba2\u6236\u7684 RFM \u7d30\u5206\u53ef\u4ee5\u5e6b\u52a9\u60a8 <strong>\u8b93\u60a8\u7684\u9802\u7d1a 20% \u4fdd\u6301\u6d3b\u8e8d<\/strong> \u4f46\u6700\u91cd\u8981\u7684\u662f\uff0c <strong>\u4fdd\u7559\u9802\u90e810%<\/strong>\u3002\u60a8\u4f01\u696d\u4e2d\u85aa\u916c\u6700\u9ad8\u3001\u8cfc\u8cb7\u983b\u7387\u6700\u9ad8\u7684\u51a0\u8ecd\u3002\u4e0d\u8981\u8b93\u7336\u8c6b\u963b\u6b62\u60a8\u9032\u884c RFM \u5206\u6790\u4e26\u57f9\u80b2\u57fa\u65bc\u5fe0\u8aa0\u5ea6\u7684\u6709\u5229\u53ef\u5716\u7684\u5ba2\u6236\u95dc\u4fc2\u3002<\/p>\n\n\n\n<p><em>\u5229\u7528\u4e0a\u8ff0\u7d30\u5206\uff0c\u8b93\u6578\u64da\u70ba\u60a8\u670d\u52d9\u3002<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>RFM \u7d30\u5206\u5206\u6790\u5df2\u88ab\u8b49\u660e\u662f\u6700\u5177\u6311\u6230\u6027\u7684\u71df\u92b7\u6280\u8853\u4e4b\u4e00\u3002 \u2026\u2026 <a title=\"\u5982\u4f55\u5728 Shopify \u5546\u5e97\u4e2d\u9032\u884c RFM \u7d30\u5206\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/zh\/rfm-\u5206\u6bb5-shopify\/\" aria-label=\"\u8a73\u7d30\u4e86\u89e3\u5982\u4f55\u5728 Shopify \u5546\u5e97\u4e2d\u9032\u884c RFM \u7d30\u5206\"> <\/a><\/p>","protected":false},"author":9,"featured_media":21079,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[45],"tags":[115,121],"class_list":["post-21060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-segmentation","tag-customer-segmentation","tag-rfm-segmentation","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/21060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/comments?post=21060"}],"version-history":[{"count":1,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/21060\/revisions"}],"predecessor-version":[{"id":23818,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/21060\/revisions\/23818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media\/21079"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media?parent=21060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/categories?post=21060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/tags?post=21060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}