{"id":20599,"date":"2023-04-27T09:06:00","date_gmt":"2023-04-27T09:06:00","guid":{"rendered":"https:\/\/vibetrace.com\/?p=20599"},"modified":"2023-04-21T09:31:13","modified_gmt":"2023-04-21T09:31:13","slug":"the-basic-concepts-of-email-marketing","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684\u57fa\u672c\u6982\u5ff5\/","title":{"rendered":"\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684\u57fa\u672c\u6982\u5ff5"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><style>.kb-table-of-content-nav.kb-table-of-content-id_7fc49f-ee .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_7fc49f-ee 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href=\"https:\/\/vibetrace.com\/zh\/\u81ea\u52d5\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\/\" data-type=\"page\" data-id=\"14271\"> \u96fb\u5b50\u90f5\u4ef6\u71df\u92b7 <\/a>\u5f9e\u672a\u56e0\u5176\u6709\u6548\u6027\u800c\u5931\u53bb\u5176\u76f8\u95dc\u6027\u3002 <\/p>\n\n\n\n<p>\u6b63\u5982\u5927\u591a\u6578\u71df\u92b7\u4eba\u54e1\u6240\u8aaa\uff0c\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u4ecd\u7136\u662f\u5176\u4e2d\u4e4b\u4e00 <strong>\u6700\u7c21\u55ae\u3001\u6700\u6709\u6548<\/strong> \u4ee5\u66f4\u9ad8\u7684\u8f49\u5316\u7387\u63a5\u89f8\u6f5b\u5728\u5ba2\u6236\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u4e0d\u50c5\u3002\u5b83\u9084\u70ba\u60a8\u7684\u4f01\u696d\u63d0\u4f9b\u92b7\u552e\u66f4\u591a\u7522\u54c1\/\u670d\u52d9\u3001\u5438\u5f15\u66f4\u591a\u5ba2\u6236\u4e26\u5efa\u7acb\u6574\u9ad4\u5546\u696d\u4fe1\u8b7d\u7684\u6a5f\u6703<\/p>\n\n\n\n<p>\u4e8b\u5be6\u4e0a\uff0c\u6839\u64da <a href=\"https:\/\/optinmonster.com\/is-email-marketing-dead-heres-what-the-statistics-show\/\" target=\"_blank\" rel=\"noopener\">\u5149\u5b78\u602a\u7378<\/a>\uff0c 99% \u7684\u7528\u6236\u6bcf\u5929\u90fd\u6703\u6aa2\u67e5\u4ed6\u5011\u7684\u96fb\u5b50\u90f5\u4ef6\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/email-marketing-1-683x1024.png\" alt=\"\" class=\"wp-image-20851\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/email-marketing-1-683x1024.png 683w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/email-marketing-1-200x300.png 200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/email-marketing-1-768x1152.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/email-marketing-1-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/email-marketing-1.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p>\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u5728\u6280\u8853\u4e0a\u88ab\u5b9a\u7fa9\u70ba\u4e00\u7a2e\u6578\u5b57\u71df\u92b7\u7b56\u7565\uff0c\u6d89\u53ca\u901a\u904e\u96fb\u5b50\u90f5\u4ef6\u5411\u4e00\u7fa4\u4eba\u767c\u9001\u5546\u696d\u6d88\u606f\u6216\u4fc3\u92b7\u6750\u6599\u3002&nbsp;<\/p>\n\n\n\n<p>\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684\u76ee\u7684\u662f\u63a8\u5ee3\u7522\u54c1\u6216\u670d\u52d9\u3001\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u6216\u8207\u6f5b\u5728\u6216\u73fe\u6709\u5ba2\u6236\u5efa\u7acb\u95dc\u4fc2\u3002<\/p>\n\n\n\n<p>\u5118\u7ba1\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684\u5b9a\u7fa9\u770b\u8d77\u4f86\u5f88\u5ee3\u6cdb\uff0c <a href=\"https:\/\/www.linkedin.com\/in\/chasedimond\/\" target=\"_blank\" rel=\"noopener\">\u8521\u65af\u6234\u8499\u5fb7 <\/a>LinkedIn \u4e0a\u7684\u4e00\u7bc7\u5e16\u5b50\u7a31\u201c\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u5c31\u50cf\u7d04\u6703\u201d\u3002&nbsp;<\/p>\n\n\n\n<p>\u70ba\u4e86\u5e6b\u52a9\u60a8\u4e86\u89e3\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684\u5de5\u4f5c\u539f\u7406\uff0c\u4ed6\u5217\u51fa\u4e86\u7576\u60a8\u958b\u59cb\u9032\u884c\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\uff08\u5c31\u50cf\u7d04\u6703\u4e00\u6a23\uff09\u6642\u8981\u505a\u7684\u4ee5\u4e0b\u4e8b\u60c5\uff1a<\/p>\n\n\n\n<p><strong>\u60a8\u806f\u7e6b\u4ed6\u5011\uff08\u5df2\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\uff09\uff1a <\/strong>\u60a8\u63a5\u89f8\u60a8\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u8b93\u4ed6\u5011\u611f\u5230\u81ea\u5df1\u56e0\u70ba\u6210\u70ba\u60a8\u7684\u90f5\u4ef6\u5217\u8868\u7684\u4e00\u90e8\u5206\u800c\u53d7\u5230\u91cd\u8996\u3002<\/p>\n\n\n\n<p><strong>\u4ed6\u5011\u8a8d\u70ba\u4f60\u5f88\u6709\u8da3\uff08\u4e3b\u984c\u884c\uff09\uff1a<\/strong> \u7b2c\u4e00\u5370\u50cf\u5f88\u91cd\u8981\uff0c\u5438\u5f15\u4eba\u4e14\u6709\u8da3\u7684\u4e3b\u984c\u53ef\u4ee5\u5438\u5f15\u4ed6\u5011\u7684\u6ce8\u610f\u529b\u3002<\/p>\n\n\n\n<p><strong>\u60a8\u81ea\u6211\u4ecb\u7d39\uff08\u96fb\u5b50\u90f5\u4ef6\u5167\u5bb9\uff09\uff1a<\/strong> \u5728\u771f\u8aa0\u53cb\u597d\u7684\u4fe1\u606f\u4e2d\uff0c\u60a8\u4ecb\u7d39\u81ea\u5df1\u3001\u60a8\u7684\u516c\u53f8\u4ee5\u53ca\u60a8\u53ef\u4ee5\u5982\u4f55\u63d0\u4f9b\u5e6b\u52a9\u3002<\/p>\n\n\n\n<p><strong>\u60a8\u5411\u4ed6\u5011\u63d0\u51fa\u7d04\u6703 (CTA)\uff1a <\/strong>\u96fb\u5b50\u90f5\u4ef6\u7684\u4e3b\u8981\u76ee\u6a19\u662f\u901a\u904e\u660e\u78ba\u7684\u865f\u53ec\u6027\u7528\u8a9e\u4f86\u5438\u5f15\u4ed6\u5011\u63a1\u53d6\u884c\u52d5\u3002\u5c31\u50cf\u8981\u6c42\u4ed6\u5011\u8aaa\u201c\u662f\u201d\u4e00\u6a23\u3002<\/p>\n\n\n\n<p><strong>\u4ed6\u5011\u63a5\u53d7\uff08\u8cfc\u8cb7\uff09\uff1a <\/strong>\u6210\u529f\u662f\u6307\u4ed6\u5011\u63a5\u53d7\u60a8\u7684\u5831\u50f9\u4e26\u9032\u884c\u8cfc\u8cb7\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u7d04\u6703\u904e\uff0c\u60a8\u53ef\u80fd\u53ef\u4ee5\u9032\u884c\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\uff01<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/chasedimond_email-marketing-is-like-dating-you-contact-activity-7026329118703050752-QpEE\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/chasedimond_email-marketing-is-like-dating-you-contact-activity-7026329118703050752-QpEE\/?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684 6 \u500b\u4e3b\u8981\u7d44\u6210\u90e8\u5206<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/6-main-components-of-email-marketing-683x1024.png\" alt=\"\" class=\"wp-image-20847\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/6-main-components-of-email-marketing-683x1024.png 683w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/6-main-components-of-email-marketing-200x300.png 200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/6-main-components-of-email-marketing-768x1152.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/6-main-components-of-email-marketing-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/6-main-components-of-email-marketing.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p>\u63a8\u52d5\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u904a\u6232\u4e26\u6c92\u6709\u5b8c\u7f8e\u7684\u516c\u5f0f\u4f86\u78ba\u4fdd\u6700\u7d42\u53d6\u5f97\u6210\u529f\uff0c\u4f46\u60a8\u5fc5\u9808\u6aa2\u67e5\u4e00\u4e9b\u95dc\u9375\u7d44\u6210\u90e8\u5206\uff0c\u4ee5\u4fbf\u70ba\u60a8\u7684\u4f01\u696d\u63d0\u4f9b\u66f4\u9ad8\u7684\u6210\u529f\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6a5f\u6703\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/matospadilla\/\" target=\"_blank\" rel=\"noopener\">\u96f7\u5c3c\u723e\u00b7\u99ac\u6258\u65af\u00b7\u5e15\u8fea\u62c9<\/a>\u96fb\u5b50\u5546\u52d9\u7522\u54c1\u7d93\u7406\u63d0\u5230\u4e86\u5728\u958b\u59cb\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6642\u61c9\u6ce8\u610f\u7684 6 \u500b\u4e3b\u8981\u7d44\u6210\u90e8\u5206\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u4ea4\u8ca8\u80fd\u529b<\/strong> 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href=\"https:\/\/www.linkedin.com\/posts\/matospadilla_emailmarketing-deliverability-listhygiene-activity-7038645494809579520-lQVa\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/matospadilla_emailmarketing-deliverability-listhygiene-activity-7038645494809579520-lQVa\/?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">\u4f60\u559c\u6b61\u9019\u7bc7\u6587\u7ae0\u55ce\uff1f<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">\u52a0\u5165\u6211\u5011\u7684 CX for Retail \u5c08\u7528\u6642\u4e8b\u901a\u8a0a\uff01<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">\u5bc6\u5207\u95dc\u6ce8\u5c0d\u512a\u5316\u6578\u5b57\u6536\u5165\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"\u540d\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">\u8a02\u95b1\u6211<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"zh\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">\u55ae\u64ca\u6309\u9215\u5373\u8868\u793a\u60a8\u63a5\u53d7\u6211\u5011\u7684 <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/zh\/\u689d\u6b3e\u548c\u689d\u4ef6\/\" target=\"_blank\">\u689d\u6b3e\u53ca\u689d\u4ef6<\/a>\u3002\u60a8\u9084\u9700\u8981\u78ba\u8a8d\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u3002<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u96fb\u5b50\u5546\u52d9\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684 5 \u500b\u968e\u6bb5<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-stages-of-eCommerce-email-marketing-2-683x1024.png\" alt=\"\" class=\"wp-image-20849\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-stages-of-eCommerce-email-marketing-2-683x1024.png 683w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-stages-of-eCommerce-email-marketing-2-200x300.png 200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-stages-of-eCommerce-email-marketing-2-768x1152.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-stages-of-eCommerce-email-marketing-2-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-stages-of-eCommerce-email-marketing-2.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p>\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u9700\u8981\u4e00\u500b\u5faa\u5e8f\u6f38\u9032\u7684\u904e\u7a0b\uff0c\u4ee5\u78ba\u4fdd\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u80fd\u5920\u6210\u529f\u5730\u5c07\u4eba\u5011\u8f49\u5316\u70ba\u5ba2\u6236\u3002&nbsp;<\/p>\n\n\n\n<p>\u5982\u679c\u4e0d\u4e86\u89e3\u5982\u4f55\u7d44\u7e54\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6d41\u7a0b\uff0c\u60a8\u5c07\u5f88\u96e3\u671f\u671b\u7372\u5f97\u9ad8\u8f49\u5316\u7387\u3002<\/p>\n\n\n\n<p>\u53ef\u80fd\u767c\u751f\u7684\u6700\u7cdf\u7cd5\u7684\u60c5\u6cc1\u662f\u60a8\u751a\u81f3\u53ef\u80fd\u6700\u7d42\u53ea\u662f\u6295\u5165\u91d1\u9322\u800c\u6c92\u6709\u56de\u5831\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u4ee5\u4e0b\u662f\u96fb\u5b50\u5546\u52d9\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684 5 \u500b\u968e\u6bb5 <a href=\"https:\/\/www.linkedin.com\/in\/adamkitchen1\/\" target=\"_blank\" rel=\"noopener\">\u4e9e\u7576\u00b7\u5eda\u623f<\/a> \u9019\u53ef\u80fd\u662f\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6307\u5357\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4ea4\u8ca8\u80fd\u529b<\/h3>\n\n\n\n<p>\u9001\u9054\u7387\u5b9a\u7fa9\u70ba\u5c07\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u767c\u9001\u5230\u8a02\u95b1\u8005\u7684\u6536\u4ef6\u7bb1\u3002<\/p>\n\n\n\n<p><em>\u5982\u679c\u4eba\u5011\u770b\u4e0d\u5230\uff0c\u4f60\u5c31\u4e0d\u80fd\u8ce3\u7d66\u4ed6\u5011\u3002<\/em><\/p>\n\n\n\n<p>\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u9001\u9054\u7387\u9700\u8981\u6210\u70ba\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7b56\u7565\u7684\u7126\u9ede\u3002\u5982\u679c\u60a8\u7684\u90f5\u4ef6\u88ab\u767c\u9001\u5230\u6536\u4ef6\u4eba\u7684\u5783\u573e\u90f5\u4ef6\u4e2d\uff0c\u60a8\u5c07\u5931\u53bb\u8072\u8b7d\uff0c\u4e26\u4e14\u6c92\u6709\u4eba\u53ef\u4ee5\u95b1\u8b80\u5b83\u5011\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5ba2\u6236\u65c5\u7a0b\u5716&nbsp;<\/h3>\n\n\n\n<p>\u5ba2\u6236\u65c5\u7a0b\u6620\u5c04\u662f\u4e00\u7a2e\u53ef\u8996\u5316\u548c\u4e86\u89e3\u5ba2\u6236\u8207\u60a8\u63d0\u4f9b\u7684\u7522\u54c1\u3001\u670d\u52d9\u6216\u54c1\u724c\u4e92\u52d5\u6642\u7684\u9ad4\u9a57\u7684\u6280\u8853\u3002<\/p>\n\n\n\n<p>\u5ba2\u6236\u65c5\u7a0b\u5206\u70ba 3 \u500b\u6838\u5fc3\u9818\u57df\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cfc\u8cb7\u524d\u8003\u616e<\/li>\n\n\n\n<li>\u8cfc\u8cb7\u5f8c<\/li>\n\n\n\n<li>\u6d41\u5931\u98a8\u96aa\/\u6d41\u5931\u5ba2\u6236<\/li>\n<\/ul>\n\n\n\n<p>\u60a8\u9700\u8981\u4e86\u89e3\u5ba2\u6236\u4e26\u8207\u5ba2\u6236\u4ea4\u8ac7\uff0c\u4e26\u5b78\u7fd2\u5982\u4f55\u5229\u7528\u6578\u64da\u5728\u6bcf\u500b\u968e\u6bb5\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u8207\u4ed6\u5011\u5efa\u7acb\u806f\u7e6b\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">\u9700\u8981\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">\u6211\u5011\u63d0\u4f9b\u5f9e\u6230\u7565\u5230\u5be6\u65bd\u548c\u8ddf\u8e2a\u7684\u8a17\u7ba1\u670d\u52d9\u3002\u901a\u5e38\u7d50\u679c\u6703\u589e\u52a0 15-25%\u3002\u8b93\u6211\u5011\u770b\u770b\u6211\u5011\u5982\u4f55\u5e6b\u52a9\u60a8\uff01<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u71df\u92b7\u81ea\u52d5\u5316\u670d\u52d9\/\">\u4e86\u89e3\u66f4\u591a<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u6578\u64da\u5206\u6790&nbsp;<\/h3>\n\n\n\n<p>\u53ef\u4ee5\u4f7f\u7528\u91cd\u8981\u7684\u96fb\u5b50\u5546\u52d9\u6307\u6a19\u4f86\u5b8c\u6210\u6578\u64da\u5206\u6790\uff0c\u9019\u4e9b\u6307\u6a19\u53ef\u4ee5\u70ba\u60a8\u63d0\u4f9b\u6709\u52a9\u65bc\u8ddf\u8e2a\u96fb\u5b50\u90f5\u4ef6\u6210\u529f\u7684\u898b\u89e3\u3002&nbsp;<\/p>\n\n\n\n<p>\u96d6\u7136\u9019\u9084\u4e0d\u662f\u5168\u90e8\u3002\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u60a8\u63d0\u4f9b\u7684\u7522\u54c1\u985e\u578b\u4ee5\u53ca\u5ba2\u6236\u5c0d\u7522\u54c1\u7684\u884c\u70ba\u5c0d\u65bc\u5206\u6790\u60a8\u7684\u6578\u64da\uff08\u4f8b\u5982\u4f55\u6642\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u548c\u4f55\u6642\u4e0d\u767c\u9001\uff09\u5177\u6709\u5de8\u5927\u5f71\u97ff\u3002<\/p>\n\n\n\n<p>\u6bcf\u500b\u54c1\u724c\u90fd\u6709\u4e0d\u540c\u8cfc\u8cb7\u884c\u70ba\u7684\u5ba2\u6236\uff0c\u9700\u8981\u52a0\u4ee5\u8003\u616e\u3002<\/p>\n\n\n\n<p>\u8cfc\u8cb7\u7d50\u5a5a\u6212\u6307\u7684\u4eba\u53ef\u80fd\u6bd4\u8cfc\u8cb7\u86cb\u767d\u7c89\u7684\u4eba\u9700\u8981\u66f4\u9577\u7684\u57f9\u80b2\u904e\u7a0b\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u6d88\u8cbb\u8005\u9084\u6703\u5728\u4e0d\u540c\u7684\u6642\u9593\u9ede\u6d41\u5931\u6bcf\u7a2e\u7522\u54c1\u3002<\/p>\n\n\n\n<p>\u9664\u975e\u60a8\u6df1\u5165\u7814\u7a76\u6578\u64da\uff0c\u5426\u5247\u60a8\u7684\u6d88\u606f\u53ef\u80fd\u6703\u5728\u932f\u8aa4\u7684\u6642\u9593\u5230\u9054\u5ba2\u6236\u4e26\u4e14\u7121\u6548\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6230\u7565&nbsp;<\/h3>\n\n\n\n<p>\u7b56\u7565\u662f\u60a8\u7684\u71df\u92b7\u884c\u52d5\u8a08\u5283\u3002\u5982\u679c\u6c92\u6709\u4efb\u4f55\u8a08\u5283\uff0c\u4f60\u6ce8\u5b9a\u6703\u5931\u6557\u3002<\/p>\n\n\n\n<p>Soo \u9078\u64c7\u5236\u5b9a\u6230\u7565\u4e26\u5c07\u60a8\u7684\u9858\u666f\u4ed8\u8af8\u884c\u52d5\u3002\u5982\u679c\u60a8\u73fe\u5728\u8655\u65bc\u6709\u5229\u5730\u4f4d\uff0c\u53ef\u4ee5\u5728\u5805\u5be6\u7684\u57fa\u790e\u4e0a\u88fd\u5b9a\u6230\u7565\uff0c\u8acb\u5f9e\u96fb\u5b50\u90f5\u4ef6\/\u77ed\u4fe1\u81ea\u52d5\u5316\u958b\u59cb\u3002<\/p>\n\n\n\n<p>\u4e00\u65e6\u60a8\u7684\u6d41\u91cf\u548c\u53d7\u773e\u9054\u5230\u4e86\u4e0d\u932f\u7684\u6c34\u5e73\uff0c\u9019\u7a2e\u71df\u92b7\u61c9\u8a72\u662f\u958b\u59cb\u6642\u7684\u512a\u5148\u4e8b\u9805\uff0c\u7136\u5f8c\u518d\u8f49\u5411\u71df\u92b7\u6d3b\u52d5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5831\u544a\u548c\u6e2c\u8a66&nbsp;<\/h3>\n\n\n\n<p>\u5831\u544a\u548c\u6e2c\u8a66\u53ef\u4ee5\u5e6b\u52a9\u60a8\u78ba\u4fdd\u60a8\u6240\u505a\u7684\u4e00\u5207\u90fd\u5728\u6b63\u78ba\u7684\u8ecc\u9053\u4e0a\uff01<\/p>\n\n\n\n<p>\u56b4\u683c\u8ddf\u8e2a\u5b9a\u7fa9\u7684\u96fb\u5b50\u90f5\u4ef6\/\u77ed\u4fe1 KPI\uff0c\u4e26\u81f4\u529b\u65bc\u6e2c\u8a66\u60a8\u7576\u524d\u7684\u8a2d\u7f6e\uff0c\u4ee5\u5c0b\u6c42\u7121\u9650\u7684\u6539\u9032\u3002<\/p>\n\n\n\n<p>\u4f60\u7684\u5de5\u4f5c\u6c38\u9060\u4e0d\u6703\u7d50\u675f\uff0c\u7e3d\u662f\u6709\u65b0\u7684\u8209\u63aa\u9700\u8981\u958b\u5c55\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/adamkitchen1_emailmarketing-klaviyo-ecommerce-activity-7038531866429124609-HARd\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/adamkitchen1_emailmarketing-klaviyo-ecommerce-activity-7038531866429124609-HARd\/?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f7f\u7528\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684 5 \u500b\u7406\u7531<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-reasons-to-use-email-marketing-683x1024.png\" alt=\"\" class=\"wp-image-20845\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-reasons-to-use-email-marketing-683x1024.png 683w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-reasons-to-use-email-marketing-200x300.png 200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-reasons-to-use-email-marketing-768x1152.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-reasons-to-use-email-marketing-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/5-reasons-to-use-email-marketing.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p>\u64da\u8a8d\u70ba\uff0c\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u662f\u96fb\u5b50\u5546\u52d9\u4f01\u696d\u7684\u5f37\u5927\u5de5\u5177 <a href=\"https:\/\/www.linkedin.com\/in\/samikshagarg9\/\" target=\"_blank\" rel=\"noopener\">\u85a9\u7c73\u514b\u6c99\u00b7\u52a0\u723e\u683c<\/a>\u3002\u5728\u5979\u7684\u5e16\u5b50\u4e2d\uff0c\u5979\u63d0\u5230\u4e86\u5fc5\u9808\u4f7f\u7528\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684 5 \u500b\u4e3b\u8981\u539f\u56e0\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u539f\u56e0\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u76ee\u6a19\u53d7\u773e<\/h3>\n\n\n\n<p>\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u4f7f\u4f01\u696d\u80fd\u5920\u6839\u64da\u7279\u5b9a\u5ba2\u6236\u7fa4\u7684\u4eba\u53e3\u7d71\u8a08\u6578\u64da\u3001\u884c\u70ba\u6216\u904e\u53bb\u8207\u516c\u53f8\u7684\u4e92\u52d5\u4f86\u5b9a\u5236\u6d88\u606f\u50b3\u905e\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u4f01\u696d\u53ef\u4ee5\u5411\u904e\u53bb\u8cfc\u8cb7\u904e\u5546\u54c1\u7684\u5ba2\u6236\u6216\u653e\u68c4\u8cfc\u7269\u8eca\u7684\u5ba2\u6236\u767c\u9001\u4fc3\u92b7\u96fb\u5b50\u90f5\u4ef6\u3002<\/p>\n\n\n\n<p>\u901a\u904e\u91dd\u5c0d\u7279\u5b9a\u7684\u5ba2\u6236\u7fa4\uff0c\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6d3b\u52d5\u53ef\u4ee5\u9ad8\u5ea6\u500b\u6027\u5316\u4e26\u8207\u6536\u4ef6\u4eba\u76f8\u95dc\u3002<\/p>\n\n\n\n<p>\u9019\u589e\u52a0\u4e86\u5ba2\u6236\u53c3\u8207\u96fb\u5b50\u90f5\u4ef6\u4e26\u63a1\u53d6\u6240\u9700\u64cd\u4f5c\uff08\u4f8b\u5982\u8cfc\u8cb7\u6216\u8a2a\u554f\u516c\u53f8\u7db2\u7ad9\uff09\u7684\u6a5f\u6703\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6027\u50f9\u6bd4\u9ad8<\/h3>\n\n\n\n<p>\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u76f8\u5c0d\u65bc\u5176\u4ed6\u71df\u92b7\u6e20\u9053\u7684\u512a\u52e2\u4e4b\u4e00\u662f\u5176\u6210\u672c\u6548\u76ca\u3002&nbsp;<\/p>\n\n\n\n<p>\u8207\u5370\u5237\u6216\u96fb\u8996\u7b49\u50b3\u7d71\u5ee3\u544a\u65b9\u6cd5\u76f8\u6bd4\uff0c\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684\u6210\u672c\u8981\u4f4e\u5f97\u591a\uff0c\u9019\u610f\u5473\u8457\u5b83\u5c0d\u65bc\u5404\u7a2e\u898f\u6a21\u7684\u4f01\u696d\uff08\u5f9e\u5c0f\u578b\u521d\u5275\u4f01\u696d\u5230\u5927\u578b\u4f01\u696d\uff09\u4f86\u8aaa\u90fd\u662f\u4e00\u500b\u4e0d\u932f\u7684\u9078\u64c7\u3002<\/p>\n\n\n\n<p>\u7531\u65bc\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u4e0d\u9700\u8981\u6602\u8cb4\u7684\u5370\u5237\u6216\u88fd\u4f5c\u6210\u672c\uff0c\u56e0\u6b64\u4f01\u696d\u53ef\u4ee5\u6295\u5165\u66f4\u591a\u9810\u7b97\u4f86\u5275\u5efa\u8207\u76ee\u6a19\u53d7\u773e\u7522\u751f\u5171\u9cf4\u7684\u9ad8\u8cea\u91cf\u5167\u5bb9\u3002&nbsp;<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u8a31\u591a\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u5e73\u53f0\u63d0\u4f9b\u57fa\u65bc\u8a02\u95b1\u8005\u6216\u767c\u9001\u7684\u96fb\u5b50\u90f5\u4ef6\u6578\u91cf\u7684\u5b9a\u50f9\u8a08\u5283\uff0c\u5141\u8a31\u4f01\u696d\u96a8\u8457\u696d\u52d9\u7684\u767c\u5c55\u64f4\u5927\u5176\u71df\u92b7\u6d3b\u52d5\u7684\u898f\u6a21\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u53ef\u6e2c\u91cf\u7684<\/h3>\n\n\n\n<p>\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6d3b\u52d5\u70ba\u4f01\u696d\u63d0\u4f9b\u8a73\u7d30\u7684\u5206\u6790\uff0c\u4f7f\u4ed6\u5011\u80fd\u5920\u8ddf\u8e2a\u548c\u8861\u91cf\u5176\u7e3e\u6548\u3002&nbsp;<\/p>\n\n\n\n<p>\u9019\u4e9b\u6578\u64da\u5c0d\u65bc\u4f01\u696d\u4f86\u8aaa\u975e\u5e38\u6709\u50f9\u503c\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\u5982\u4f55\u8207\u5176\u54c1\u724c\u548c\u6d3b\u52d5\u4e92\u52d5\u3002<\/p>\n\n\n\n<p>\u901a\u904e\u8ddf\u8e2a\u6253\u958b\u7387\u3001\u9ede\u64ca\u7387\u548c\u8f49\u5316\u7387\u7b49\u6307\u6a19\uff0c\u4f01\u696d\u53ef\u4ee5\u4e86\u89e3\u54ea\u4e9b\u96fb\u5b50\u90f5\u4ef6\u5f15\u8d77\u4e86\u53d7\u773e\u7684\u5171\u9cf4\uff0c\u54ea\u4e9b\u6c92\u6709\u3002&nbsp;<\/p>\n\n\n\n<p>\u7136\u5f8c\uff0c\u9019\u4e9b\u6578\u64da\u53ef\u7528\u65bc\u512a\u5316\u672a\u4f86\u7684\u6d3b\u52d5\uff0c\u4f8b\u5982\u901a\u904e\u8abf\u6574\u4e3b\u984c\u884c\u6216\u865f\u53ec\u6027\u7528\u8a9e\uff0c\u6216\u901a\u904e\u6e2c\u8a66\u4e0d\u540c\u7684\u6d88\u606f\u50b3\u905e\u548c\u8a2d\u8a08\u5143\u7d20\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">\u60a8\u9700\u8981\u96fb\u5b50\u5546\u52d9\u5206\u6790\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">\u514d\u8cbb\u6e2c\u8a66\u6211\u5011\u7684\u5de5\u5177\uff0c\u770b\u770b\u6211\u5011\u7684\u96fb\u5b50\u5546\u52d9\u5206\u6790\u529f\u80fd\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u4ee5\u66f4\u597d\u7684\u65b9\u5f0f\u958b\u5c55\u71df\u92b7\u6d3b\u52d5\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u5546\u52d9\u5206\u6790\u8edf\u4ef6\/\">\u4e86\u89e3\u66f4\u591a<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u81ea\u52d5\u5316<\/h3>\n\n\n\n<p>\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u5e73\u53f0\u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u81ea\u52d5\u5316\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6d3b\u52d5\u7684\u80fd\u529b\u3002&nbsp;<\/p>\n\n\n\n<p>\u9019\u610f\u5473\u8457\u4f01\u696d\u53ef\u4ee5\u5b89\u6392\u96fb\u5b50\u90f5\u4ef6\u5728\u7279\u5b9a\u6642\u9593\u767c\u9001\u6216\u7531\u67d0\u4e9b\u4e8b\u4ef6\u89f8\u767c\uff0c\u4f8b\u5982\u5ba2\u6236\u8cfc\u8cb7\u6216\u653e\u68c4\u8cfc\u7269\u8eca\u3002<\/p>\n\n\n\n<p>\u81ea\u52d5\u5316\u96fb\u5b50\u90f5\u4ef6\u6d3b\u52d5\u53ef\u4ee5\u70ba\u4f01\u696d\u7bc0\u7701\u5927\u91cf\u6642\u9593\u548c\u8cc7\u6e90\uff0c\u56e0\u70ba\u4ed6\u5011\u4e0d\u518d\u9700\u8981\u624b\u52d5\u767c\u9001\u6bcf\u5c01\u96fb\u5b50\u90f5\u4ef6\u6216\u5206\u6bb5\u96fb\u5b50\u90f5\u4ef6\u5217\u8868\u3002&nbsp;<\/p>\n\n\n\n<p>\u76f8\u53cd\uff0c\u4f01\u696d\u53ef\u4ee5\u8a2d\u7f6e\u81ea\u52d5\u5316\u5de5\u4f5c\u6d41\u7a0b\uff0c\u5728\u6b63\u78ba\u7684\u6642\u9593\u5411\u5ba2\u6236\u50b3\u905e\u6709\u91dd\u5c0d\u6027\u7684\u6d88\u606f\uff0c\u800c\u4e0d\u9700\u8981\u71df\u92b7\u5718\u968a\u9032\u884c\u4efb\u4f55\u984d\u5916\u7684\u5de5\u4f5c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u500b\u6027\u5316<\/h3>\n\n\n\n<p>\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u4f7f\u4f01\u696d\u80fd\u5920\u500b\u6027\u5316\u8207\u5ba2\u6236\u7684\u6e9d\u901a\u3002&nbsp;<\/p>\n\n\n\n<p>\u9019\u53ef\u80fd\u5305\u62ec\u5728\u96fb\u5b50\u90f5\u4ef6\u7684\u4e3b\u984c\u884c\u6216\u6b63\u6587\u4e2d\u4f7f\u7528\u6536\u4ef6\u4eba\u7684\u59d3\u540d\u3001\u5b9a\u5236\u96fb\u5b50\u90f5\u4ef6\u7684\u5167\u5bb9\u4ee5\u5339\u914d\u6536\u4ef6\u4eba\u7684\u8208\u8da3\uff0c\u751a\u81f3\u63d0\u4f9b\u500b\u6027\u5316\u7684\u512a\u60e0\u6216\u4fc3\u92b7\u3002<\/p>\n\n\n\n<p>\u7e3d\u9ad4\u800c\u8a00\uff0c\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u53ef\u4ee5\u6210\u70ba\u96fb\u5b50\u5546\u52d9\u4f01\u696d\u7684\u5f37\u5927\u5de5\u5177\uff0c\u5e6b\u52a9\u4ed6\u5011\u63a5\u89f8\u76ee\u6a19\u53d7\u773e\uff0c\u7bc0\u7701\u6642\u9593\u548c\u91d1\u9322\uff0c\u4e26\u500b\u6027\u5316\u8207\u5ba2\u6236\u7684\u6e9d\u901a\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/samikshagarg9_emailmarketing-dtc-d2c-activity-7018950335171825664-j0WE\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/samikshagarg9_emailmarketing-dtc-d2c-activity-7018950335171825664-j0WE\/?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 \u6253\u7834\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684\u795e\u8a71<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/4-myth-busting-in-email-marketing-683x1024.png\" alt=\"\" class=\"wp-image-20844\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/4-myth-busting-in-email-marketing-683x1024.png 683w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/4-myth-busting-in-email-marketing-200x300.png 200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/4-myth-busting-in-email-marketing-768x1152.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/4-myth-busting-in-email-marketing-8x12.png 8w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/04\/4-myth-busting-in-email-marketing.png 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p>\u60a8\u53ef\u80fd\u5df2\u7d93\u5c0d\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u9032\u884c\u4e86\u5927\u91cf\u7814\u7a76\uff0c\u4f46\u6700\u7d42\u5c0d\u5927\u91cf\u4fe1\u606f\u611f\u5230\u4e0d\u77e5\u6240\u63aa\uff0c\u60a8\u7121\u6cd5\u518d\u8b58\u5225\u5176\u4e2d\u7684\u771f\u76f8\u548c\u8aa4\u89e3\u3002&nbsp;<\/p>\n\n\n\n<p>\u6839\u64da Sella Yoffe \u7684\u4e00\u7bc7\u6587\u7ae0\uff0c\u60a8\u5fc5\u9808\u4e86\u89e3\u5e7e\u4ef6\u4e8b\u624d\u80fd\u6d88\u9664\u5c0d\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684\u8aa4\u89e3\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u96fb\u5b50\u90f5\u4ef6\u6253\u958b\u7387\u662f\u6700\u91cd\u8981\u7684\u96fb\u5b50\u90f5\u4ef6\u6307\u6a19<\/h3>\n\n\n\n<p>\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u4eba\u54e1\u932f\u8aa4\u5730\u904e\u65bc\u91cd\u8996\u958b\u653e\u6307\u6a19\u4f5c\u70ba\u8861\u91cf\u6210\u529f\u7684\u6a19\u6e96\u3002\u7136\u800c\uff0c\u4e8b\u5be6\u662f\u958b\u653e\u6307\u6a19\u5f9e\u4f86\u90fd\u4e0d\u662f\u5b8c\u5168\u6e96\u78ba\u7684\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u53ea\u6709\u7576\u6536\u4ef6\u4eba\u4e0b\u8f09\u4e86\u5716\u50cf\u6642\uff0c\u5728 MS Outlook \u4e0a\u6253\u958b\u4e26\u95b1\u8b80\u96fb\u5b50\u90f5\u4ef6\u7684\u884c\u70ba\u624d\u6703\u8a3b\u518a\u70ba\u6253\u958b\u3002\u76f8\u53cd\uff0c\u50c5\u6e05\u9664\u6536\u4ef6\u7bb1\u4e2d\u7684\u901a\u77e5\u800c\u4e0d\u8655\u7406\u96fb\u5b50\u90f5\u4ef6\u5167\u5bb9\u4e5f\u53ef\u80fd\u6703\u89f8\u767c\u958b\u653e\u6307\u6a19\u3002<\/p>\n\n\n\n<p>\u860b\u679c\u6700\u8fd1\u5728 IOS 15 \u4e2d\u5f15\u5165\u4e86\u201c\u5716\u50cf\u9810\u53d6\u201d\u529f\u80fd\uff0c\u9032\u4e00\u6b65\u652a\u4e82\u4e86\u96fb\u5b50\u90f5\u4ef6\u5e73\u53f0\u7684\u60c5\u6cc1\u3002\u56e0\u6b64\uff0c\u4f01\u696d\u7684\u6253\u958b\u7387\u53ef\u80fd\u6703\u6709\u6240\u63d0\u9ad8\uff0c\u4f46\u9019\u4e26\u4e0d\u4e00\u5b9a\u6703\u8f49\u5316\u70ba\u66f4\u9ad8\u7684\u53c3\u8207\u5ea6\u6216\u8f49\u5316\u7387\u3002<\/p>\n\n\n\n<p>\u958b\u653e\u6307\u6a19\u662f\u53c3\u8207\u5ea6\u6307\u6a19\uff0c\u800c\u4e0d\u662f\u696d\u52d9\u6307\u6a19\u3002\u8981\u771f\u6b63\u4e86\u89e3\u96fb\u5b50\u90f5\u4ef6\u6d3b\u52d5\u5c0d\u5229\u6f64\u7684\u5f71\u97ff\uff0c\u4f01\u696d\u61c9\u91cd\u9ede\u95dc\u6ce8\u6bcf\u5c01\u96fb\u5b50\u90f5\u4ef6\u7684\u6536\u5165 (RPE) \u7b49\u6307\u6a19\uff0c\u8a72\u6307\u6a19\u8861\u91cf\u96fb\u5b50\u90f5\u4ef6\u6d3b\u52d5\u5c0d\u696d\u52d9\u7684\u5f71\u97ff\u3002<\/p>\n\n\n\n<p>\u70ba\u4e86\u8ddf\u8e2a\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u8a08\u5283\u7684\u6709\u6548\u6027\uff0c\u4f01\u696d\u61c9\u8a72\u5c07\u6253\u958b\u7387\u8996\u70ba\u5929\u6c23\u9810\u5831\uff0c\u800c\u4e0d\u662f\u6210\u529f\u7684\u660e\u78ba\u8861\u91cf\u6a19\u6e96\u3002\u76f8\u53cd\uff0c\u4ed6\u5011\u61c9\u8a72\u4f7f\u7528\u9ede\u64ca\u548c\u6253\u958b\u6307\u6a19\u4f86\u8b58\u5225\u8da8\u52e2\u4e26\u76f8\u61c9\u5730\u512a\u5316\u5176\u7b56\u7565\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/sellayoffe_email-open-metrics-activity-7023641309135388673-ZIlI?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/sellayoffe_email-open-metrics-activity-7023641309135388673-ZIlI?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e0d\u8981\u4f7f\u7528\u5783\u573e\u8a5e<\/h3>\n\n\n\n<p>\u904e\u53bb\uff0c\u96fb\u5b50\u90f5\u4ef6\u904e\u6ffe\u56b4\u91cd\u4f9d\u8cf4\u65bc\u8b58\u5225\u96fb\u5b50\u90f5\u4ef6\u4e3b\u984c\u548c\u6b63\u6587\u4e2d\u7684\u7279\u5b9a\u95dc\u9375\u5b57\u6216\u77ed\u8a9e\uff08\u7a31\u70ba\u5783\u573e\u90f5\u4ef6\u8a5e\uff09\u3002&nbsp;<\/p>\n\n\n\n<p>\u5305\u542b\u201c\u514d\u8cbb\u201d\u6216\u201c\u6298\u6263\u201d\u7b49\u8a5e\u8a9e\u7684\u96fb\u5b50\u90f5\u4ef6\u7d93\u5e38\u88ab\u4f7f\u7528\u96fb\u5b50\u90f5\u4ef6\u5e73\u53f0\u5167\u7684\u5404\u7a2e\u5de5\u5177\u6216\u5916\u90e8\u7db2\u7d61\u5de5\u5177\u6a19\u8a18\u70ba\u5783\u573e\u90f5\u4ef6\uff0c\u9019\u4e9b\u5de5\u5177\u5c07\u70ba\u6bcf\u5c01\u96fb\u5b50\u90f5\u4ef6\u5206\u914d\u5783\u573e\u90f5\u4ef6\u5206\u6578\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u5783\u573e\u90f5\u4ef6\u8a5e\u7684\u4f7f\u7528\u4e0d\u518d\u662f Gmail \u548c\u5176\u4ed6\u4e3b\u8981\u90f5\u7bb1\u63d0\u4f9b\u5546\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u7684\u76f8\u95dc\u56e0\u7d20\u3002\u76f8\u53cd\uff0cGmail \u6703\u8003\u616e\u5404\u7a2e\u5176\u4ed6\u56e0\u7d20\u4f86\u78ba\u5b9a\u96fb\u5b50\u90f5\u4ef6\u662f\u5426\u5c6c\u65bc\u4fc3\u92b7\u90f5\u4ef6\u4ee5\u53ca\u662f\u5426\u61c9\u767c\u9001\u5230\u201c\u4fc3\u92b7\u201d\u9078\u9805\u5361\u3002<\/p>\n\n\n\n<p>\u8a71\u96d6\u5982\u6b64\uff0c\u5783\u573e\u90f5\u4ef6\u8a5e\u7684\u4f7f\u7528\u5728\u67d0\u4e9b\u60c5\u6cc1\u4e0b\u53ef\u80fd\u4ecd\u7136\u76f8\u95dc\uff0c\u4f8b\u5982 B2B \u96fb\u5b50\u90f5\u4ef6\uff0c\u5176\u4e2d\u4ecd\u7136\u4f7f\u7528\u57fa\u65bc\u95dc\u9375\u5b57\u7684\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u3002\u5728\u9019\u4e9b\u60c5\u6cc1\u4e0b\uff0c\u4f01\u696d\u61c9\u6ce8\u610f\u96fb\u5b50\u90f5\u4ef6\u4e2d\u4f7f\u7528\u7684\u8a9e\u8a00\uff0c\u4ee5\u907f\u514d\u89f8\u767c\u5783\u573e\u90f5\u4ef6\u904e\u6ffe\u5668\u4e26\u78ba\u4fdd\u5176\u90f5\u4ef6\u5230\u9054\u9810\u671f\u6536\u4ef6\u4eba\u3002<\/p>\n\n\n\n<p>\u7e3d\u9ad4\u800c\u8a00\uff0c\u96fb\u5b50\u90f5\u4ef6\u904e\u6ffe\u5df2\u7d93\u4e0d\u518d\u53ea\u662f\u7c21\u55ae\u5730\u6383\u63cf\u5783\u573e\u90f5\u4ef6\uff0c\u73fe\u5728\u9084\u8003\u616e\u4e86\u4e00\u7cfb\u5217\u5176\u4ed6\u56e0\u7d20\u4f86\u78ba\u5b9a\u96fb\u5b50\u90f5\u4ef6\u7684\u653e\u7f6e\u548c\u9001\u9054\u7387\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/sellayoffe_email-marketing-myth-busting-ii-dont-use-activity-7033689370846990336-SH9q?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/sellayoffe_email-marketing-myth-busting-ii-dont-use-activity-7033689370846990336-SH9q?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u57df\u8eab\u4efd\u9a57\u8b49\u5e7e\u4e4e\u53ef\u4ee5\u4fdd\u8b49\u6536\u4ef6\u7bb1\u7684\u653e\u7f6e\u3002<\/h3>\n\n\n\n<p>\u901a\u904e ESP \u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u6642\uff0c\u5982\u679c\u60a8\u5728\u767c\u4ef6\u4eba\u4fe1\u606f\u4e2d\u770b\u5230\u201cvia\u201d\u6216\u201c\u4ee3\u8868\u201d\uff0c\u5247\u610f\u5473\u8457\u60a8\u6b63\u5728\u4f7f\u7528\u5171\u4eab\u57df\u800c\u4e0d\u662f\u60a8\u81ea\u5df1\u7684\u57df\u3002&nbsp;<\/p>\n\n\n\n<p>\u9019\u6703\u5c0d\u60a8\u7522\u751f\u8ca0\u9762\u5f71\u97ff <a href=\"https:\/\/vibetrace.com\/zh\/\u63d0\u9ad8\u96fb\u5b50\u90f5\u4ef6\u9001\u9054\u7387\/\" data-type=\"post\" data-id=\"17903\">\u96fb\u5b50\u90f5\u4ef6\u9001\u9054\u7387<\/a>f \u548c\u96fb\u5b50\u90f5\u4ef6\u767c\u9001\u4fe1\u8b7d\u3002<\/p>\n\n\n\n<p>\u70ba\u4e86\u63d0\u9ad8\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u9001\u9054\u7387\u4e26\u63a7\u5236\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u767c\u9001\u8072\u8b7d\uff0c\u5c0d\u60a8\u7684\u57df\u9032\u884c\u8eab\u4efd\u9a57\u8b49\u975e\u5e38\u91cd\u8981\u3002&nbsp;<\/p>\n\n\n\n<p>\u5c0d\u65bc\u54c1\u724c\u4f86\u8aaa\uff0c\u9019\u662f\u81f3\u95dc\u91cd\u8981\u7684\u7b2c\u4e00\u6b65\uff0c\u53ef\u78ba\u4fdd\u5176\u96fb\u5b50\u90f5\u4ef6\u4e0d\u6703\u88ab\u6a19\u8a18\u70ba\u5783\u573e\u90f5\u4ef6\u6216\u7db2\u7d61\u91e3\u9b5a\u5617\u8a66\u3002<\/p>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u6bcf\u500b\u57df\u53ea\u80fd\u6709\u4e00\u500b SPF \u8a18\u9304\uff0c\u4e26\u4e14 DNS \u67e5\u627e\u9650\u5236\u8a2d\u7f6e\u70ba\u6700\u591a 10 \u500b\u3002&nbsp;<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u9a57\u8b49\u8a18\u9304\u7684\u6e96\u78ba\u6027\u975e\u5e38\u91cd\u8981\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528 kbxscore.com \u7b49\u514d\u8cbb\u5de5\u5177\u4f86\u57f7\u884c\u6b64\u64cd\u4f5c\u3002<\/p>\n\n\n\n<p>\u901a\u904e\u9a57\u8b49\u60a8\u7684\u57df\u4e26\u78ba\u4fdd\u8a18\u9304\u7684\u6e96\u78ba\u6027\uff0c\u60a8\u53ef\u4ee5\u986f\u8457\u63d0\u9ad8\u96fb\u5b50\u90f5\u4ef6\u7684\u9001\u9054\u7387\u4e26\u907f\u514d\u88ab\u6a19\u8a18\u70ba\u5783\u573e\u90f5\u4ef6\u6216\u7db2\u7d61\u91e3\u9b5a\u5617\u8a66\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/sellayoffe_email-marketing-myth-busting-activity-7038767271564955648-ohwr?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/sellayoffe_email-marketing-myth-busting-activity-7038767271564955648-ohwr?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Gmail \u4fc3\u92b7\u6a19\u7c64 = \u5783\u573e\u90f5\u4ef6<\/h3>\n\n\n\n<p>Gmail\u65bc2004\u5e744\u67081\u65e5\u7531Google\u9996\u6b21\u63a8\u51fa\u30022013\u5e74\uff0c\u5c0d\u6536\u4ef6\u7bb1\u9032\u884c\u4e86\u91cd\u5927\u66f4\u6539\uff0c\u5c07\u5176\u5206\u70ba\u4e03\u500b\u985e\u5225\uff0c\u4ee5\u589e\u5f37\u904e\u6ffe\u548c\u641c\u7d22\u529f\u80fd\u3002<\/p>\n\n\n\n<p>\u5f15\u5165\u7684\u985e\u5225\u4e4b\u4e00\u662f\u201c\u4fc3\u92b7\u201d\u9078\u9805\u5361\uff0c\u5c08\u9580\u7528\u65bc\u5546\u696d\u96fb\u5b50\u90f5\u4ef6\u3001\u92b7\u552e\u96fb\u5b50\u90f5\u4ef6\u3001\u4ea4\u6613\u3001\u65b0\u805e\u901a\u8a0a\u3001\u512a\u60e0\u3001\u5305\u542b\u865f\u53ec\u6027\u7528\u8a9e\u7684\u96fb\u5b50\u90f5\u4ef6\u4ee5\u53ca\u4f86\u81ea\u90f5\u4ef6\u5217\u8868\u7684\u96fb\u5b50\u90f5\u4ef6\uff08Gmail \u53ef\u4ee5\u8b58\u5225\u6b64\u985e\u90f5\u4ef6\uff09\u3002<\/p>\n\n\n\n<p>\u4fc3\u92b7\u9078\u9805\u5361 = \u6536\u4ef6\u7bb1<\/p>\n\n\n\n<p>Gmail \u4e2d\u7684\u5783\u573e\u90f5\u4ef6\u6587\u4ef6\u593e\u662f\u5b8c\u5168\u7368\u7acb\u7684\u3002<\/p>\n\n\n\n<p>Gmail \u4fc3\u92b7\u6a19\u7c64=\u5783\u573e\u90f5\u4ef6<\/p>\n\n\n\n<p>Validity \u7684\u4e00\u9805\u8abf\u67e5\u986f\u793a\uff0c\u53ea\u6709\u5927\u7d04 20% \u4eba\u6703\u6aa2\u67e5\u201c\u4fc3\u92b7\u201d\u9078\u9805\u5361\u3002\u00a0<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u4ed6\u5011\u53ef\u80fd\u4e0d\u662f\u6f5b\u5728\u8cb7\u5bb6\u3002<\/p>\n\n\n\n<p>\u96d6\u7136\u53ef\u4ee5\u5f9e\u201c\u4fc3\u92b7\u201d\u9078\u9805\u5361\u4e2d\u8d8a\u7344\uff0c\u4f46\u6211\u4e0d\u6703\u6295\u5165\u592a\u591a\u7cbe\u529b\u3002 2018 \u5e74\u63a8\u51fa\u4e86\u65b0\u7684\u201c\u4fc3\u92b7\u201d\u9078\u9805\u5361\uff0c\u70ba\u71df\u92b7\u4eba\u54e1\u5e36\u4f86\u4e86\u8a31\u591a\u597d\u8655\uff0c\u5176\u4e2d\u5305\u62ec Gmail \u8a3b\u91cb\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/sellayoffe_email-marketing-myth-busting-activity-7039469605731328000-lOQD?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/posts\/sellayoffe_email-marketing-myth-busting-activity-7039469605731328000-lOQD?utm_source=share&amp;utm_medium=member_desktop<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u4eca\u5929\u7684\u60c5\u6cc1\u8207\u4ee5\u524d\u5927\u4e0d\u76f8\u540c\uff0c\u5c24\u5176\u662f\u5728\u71df\u92b7\u65b9\u9762\u3002\u5b58\u5728\u2026\u2026 <a title=\"\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684\u57fa\u672c\u6982\u5ff5\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684\u57fa\u672c\u6982\u5ff5\/\" aria-label=\"\u95b1\u8b80\u6709\u95dc\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u57fa\u672c\u6982\u5ff5\u7684\u66f4\u591a\u4fe1\u606f\"> <\/a><\/p>","protected":false},"author":8,"featured_media":21274,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[88,109,76],"class_list":["post-20599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-email-marketing-strategy","tag-linkedin","tag-social-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/20599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/comments?post=20599"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/20599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media\/21274"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media?parent=20599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/categories?post=20599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/tags?post=20599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}