{"id":19766,"date":"2023-03-09T11:44:38","date_gmt":"2023-03-09T11:44:38","guid":{"rendered":"https:\/\/vibetrace.com\/?p=19766"},"modified":"2023-04-18T08:31:28","modified_gmt":"2023-04-18T08:31:28","slug":"how-to-increase-your-online-fashion-stores-conversion-rates-a-full-guide","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u5982\u4f55\u63d0\u9ad8\u5728\u7dda\u6642\u88dd\u5e97\u8f49\u5316\u7387\u5b8c\u6574\u6307\u5357\/","title":{"rendered":"\u5982\u4f55\u63d0\u9ad8\u5728\u7dda\u6642\u88dd\u5e97\u7684\u8f49\u5316\u7387 - \u5b8c\u6574\u6307\u5357"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>2022\u5e74\uff0c\u5168\u7403\u6642\u5c1a\u96fb\u5546\u5e02\u5834\u4f30\u503c\u70ba<a href=\"https:\/\/www.thebusinessresearchcompany.com\/report\/fashion-ecommerce-global-market-report#:~:text=The%20global%20fashion%20e%2Dcommerce,least%20in%20the%20short%20term.\" target=\"_blank\" rel=\"noopener\"> $7444\u5104<\/a>\u3002\u4f46\u9810\u8a08\u660e\u5e74\u9019\u4e00\u6578\u5b57\u5c07\u589e\u52a010.3%\uff08\u4f30\u503c\u70ba$8211.9\u5104\uff09\u3002<\/p>\n\n\n\n<p>\u4ee5\u9019\u6a23\u7684\u589e\u9577\u7387\uff0c\u5d84\u9732\u982d\u89d2\u7684\u6642\u5c1a\u54c1\u724c\u53ef\u80fd\u5f88\u96e3\u5728\u6578\u5b57\u9818\u57df\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n\n\n\n<p>\u8003\u616e\u5230\u9019\u4e00\u9ede\uff0c\u65b0\u8208\u5e97\u92ea\u5fc5\u9808\u4e3b\u52d5\u51fa\u64ca\u624d\u80fd\u812b\u7a4e\u800c\u51fa\uff0c\u9019\u9700\u8981\u53ca\u6642\u4e86\u89e3\u5e02\u5834\u8da8\u52e2\uff0c\u4e26\u4e86\u89e3\u5e97\u92ea\u5728\u5728\u7dda\u6642\u5c1a\u9818\u57df\u7684\u5730\u4f4d\u3002<\/p>\n\n\n\n<p>\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\u7684\u4e00\u7a2e\u65b9\u6cd5\u662f\u8861\u91cf\u6210\u529f\u6307\u6a19\uff0c\u5176\u4e2d\u5305\u62ec\u6de8\u6536\u5165\u6bd4\u7387\u3001\u6295\u8cc7\u56de\u5831\u7387 (ROI)\u3001\u8df3\u51fa\u7387\u548c <a href=\"https:\/\/vibetrace.com\/zh\/\u514c\u63db\u7387\/\" data-type=\"post\" data-id=\"17496\">\u514c\u63db\u7387<\/a>.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_a107c3-2c .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_a107c3-2c .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_a107c3-2c .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_a107c3-2c .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\">\u8f49\u5316\u7387\u5230\u5e95\u662f\u4ec0\u9ebc\uff1f<\/h2>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/zh\/\u514c\u63db\u7387\/\" data-type=\"post\" data-id=\"17496\">\u514c\u63db\u7387<\/a> \u8861\u91cf\u8f49\u5316\u70ba\u5ba2\u6236\u7684\u6f5b\u5728\u5ba2\u6236\u6578\u91cf\u3002\u60a8\u53ef\u4ee5\u901a\u904e\u5c07\u5ba2\u6236\u6578\u91cf\u9664\u4ee5\u8a2a\u5ba2\u7e3d\u6578\u4f86\u8a08\u7b97\u6b64\u6307\u6a19\u3002<\/p>\n\n\n\n<p><strong><em>\u514c\u63db\u7387<\/em><\/strong> =\uff08\u5ba2\u6236\u6578\u91cf\/\u8a2a\u5ba2\u7e3d\u6578\uff09x 100<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-889a0414\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" class=\"gb-image gb-image-889a0414\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/conversion-rate-formula-1.png\" alt=\"\" title=\"\u8f49\u5316\u7387\u516c\u5f0f-1\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/conversion-rate-formula-1.png 1200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/conversion-rate-formula-1-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/conversion-rate-formula-1-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/conversion-rate-formula-1-768x384.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u8f49\u5316\u7387\u8861\u91cf\u4ec0\u9ebc\uff1f<\/h3>\n\n\n\n<p>\u8a72\u6307\u6a19\u81f3\u95dc\u91cd\u8981\uff0c\u56e0\u70ba\u5b83\u53ef\u4ee5\u544a\u8a34\u60a8\u71df\u92b7\u6d3b\u52d5\u662f\u5426\u6210\u529f\u3002\u5f9e\u672c\u8cea\u4e0a\u8b1b\uff0c\u8f49\u5316\u6b21\u6578\u8d8a\u591a\u610f\u5473\u8457\u60a8\u7684\u54c1\u724c\u8868\u73fe\u826f\u597d\uff0c\u800c\u8f49\u5316\u6b21\u6578\u8d8a\u5c11\u5247\u8868\u660e\u60a8\u7684\u71df\u92b7\u5de5\u4f5c\u9700\u8981\u6539\u9032\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u60f3 <a href=\"https:\/\/vibetrace.com\/zh\/\u63d0\u9ad8\u8f49\u5316\u7387\/\" data-type=\"page\" data-id=\"111\">\u63d0\u9ad8\u8f49\u5316\u7387<\/a> \u5c0d\u65bc\u60a8\u7684\u6642\u88dd\u5e97\uff0c\u60a8\u9700\u8981\u7262\u8a18\u5169\u4ef6\u4e8b\uff1a\u5e02\u5834\u8da8\u52e2\u548c\u8f49\u5316\u512a\u5316\u7b56\u7565\u3002\u672c\u6307\u5357\u5c07\u544a\u8a34\u60a8\u6709\u95dc\u589e\u52a0\u92b7\u552e\u984d\u6240\u9700\u4e86\u89e3\u7684\u6240\u6709\u4fe1\u606f\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u6642\u5c1a\u7522\u696d\u6982\u89bd\u2014\u2014\u5b8c\u6574\u7684\u6578\u5b57\u5316\u4e4b\u65c5<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u6642\u5c1a\u7684\u8d77\u6e90\uff1a\u5b9a\u5236\u670d\u88dd\u7684\u9ec3\u91d1\u6642\u4ee3<\/h3>\n\n\n\n<p>\u6642\u88dd\u696d\u7684\u8d77\u6e90\u53ef\u4ee5\u8ffd\u6eaf\u5230 1826 \u5e74\uff0c\u7576\u6642\u67e5\u723e\u65af\u00b7\u5f17\u96f7\u5fb7\u91cc\u514b\u00b7\u6c83\u65af (Charles Frederick Worth) \u6210\u70ba\u4e16\u754c\u4e0a\u7b2c\u4e00\u4f4d\u6642\u88dd\u8a2d\u8a08\u5e2b\u3002\u4ed6\u958b\u5275\u4e86\u6642\u88dd\u516c\u53f8\u7684\u50b3\u7d71\uff0c\u5fb9\u5e95\u6539\u8b8a\u4e86\u670d\u88dd\u3001\u978b\u985e\u548c\u914d\u98fe\u7684\u92b7\u552e\u3002<\/p>\n\n\n\n<p>\u6c83\u65af\u7684\u6642\u5c1a\u6642\u4ee3\u570d\u7e5e\u8457\u70ba\u500b\u4eba\u5ba2\u6236\u6253\u9020\u7368\u7279\u7684\u5b9a\u88fd\u5716\u6848\u548c\u5b9a\u5236\u670d\u88dd\u3002\u9019\u4e00\u8da8\u52e2\u5728 19<sup>th<\/sup> \u4e8c\u5341\u4e16\u7d00\uff0c\u9ad8\u7d1a\u6642\u88dd\u6587\u5316\uff08\u6d89\u53ca\u5b9a\u5236\u5408\u8eab\u79ae\u670d\u7684\u88fd\u4f5c\uff09\u88ab\u5f15\u5165\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"317\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-5.png\" alt=\"\" class=\"wp-image-19790\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-5.png 600w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-5-300x159.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-5-18x10.png 18w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">\u6642\u5c1a\u754c\u7684\u5927\u898f\u6a21\u751f\u7522<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>19\u865f<sup>th<\/sup><\/strong> \u4e16\u7d00\uff1a\u5927\u898f\u6a21\u751f\u7522\u7684\u8208\u8d77<\/h3>\n\n\n\n<p>\u4e0d\u5e78\u7684\u662f\uff0c\u5c0d\u65bc\u91dd\u5c0d\u5927\u773e\u7684\u54c1\u724c\u4f86\u8aaa\uff0c\u70ba\u500b\u4eba\u5ba2\u6236\u88fd\u4f5c\u5b9a\u5236\u670d\u88dd\u7684\u8cbb\u7528\u548c\u6642\u9593\u8b8a\u5f97\u4e0d\u5207\u5be6\u969b\u3002\u56e0\u6b64\uff0c\u6642\u5c1a\u54c1\u724c\u958b\u59cb\u6279\u91cf\u751f\u7522\uff0c\u4ee5\u5be6\u60e0\u7684\u50f9\u683c\u70ba\u9867\u5ba2\u63d0\u4f9b\u66f4\u591a\u9078\u64c7\u3002<\/p>\n\n\n\n<p>\u9019\u4e00\u8209\u63aa\u4f7f\u66f4\u591a\u516c\u53f8\u80fd\u5920\u63d0\u51fa\u5438\u5f15\u5ee3\u5927\u53d7\u773e\u7684\u6d41\u884c\u8a2d\u8a08\u3002\u7d50\u679c\uff0c\u6642\u5c1a\u54c1\u724c\u7684\u6578\u91cf\u9010\u5e74\u589e\u52a0\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6578\u5b57\u9769\u547d\uff1a\u7121\u969c\u7919\u6642\u4ee3<\/h3>\n\n\n\n<p>\u73fe\u5728\uff0c\u50c5\u7f8e\u570b\u5c31\u64c1\u6709<a href=\"https:\/\/www.ibisworld.com\/industry-statistics\/number-of-businesses\/fashion-designers-united-states\/\" target=\"_blank\" rel=\"noopener\"> 28,433<\/a> \u6642\u88dd\u516c\u53f8\u3002\u9019\u662f\u56e0\u70ba\u6578\u5b57\u5316\u8b93\u6642\u5c1a\u8b8a\u5f97\u66f4\u52a0\u89f8\u624b\u53ef\u53ca\u3002<\/p>\n\n\n\n<p>\u54c1\u724c\u73fe\u5728\u53ef\u4ee5\u901a\u904e\u7c21\u55ae\u7684\u7db2\u7ad9\u548c\u793e\u4ea4\u5a92\u9ad4\u5411\u5168\u7403\u53d7\u773e\u5c55\u793a\u4ed6\u5011\u7684\u7522\u54c1\u3002\u7d50\u679c\uff0c\u70ba\u5ba2\u6236\u63d0\u4f9b\u4e86\u66f4\u591a\u9078\u64c7\u3002<\/p>\n\n\n\n<p>\u5728\u7576\u4eca\u6642\u4ee3\uff0c\u7f8e\u570b\u4eba\u53e3\u7684\u6d88\u8cbb\u7d04\u70ba<a href=\"https:\/\/www.shopify.com\/enterprise\/ecommerce-fashion-industry\" target=\"_blank\" rel=\"noopener\"> $2049\u5104<\/a> \u6bcf\u5e74\u8cfc\u8cb7 <strong>\u978b\u985e\u3001\u670d\u88dd\u548c\u914d\u98fe\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"333\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-7.png\" alt=\"\" class=\"wp-image-19792\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-7.png 666w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-7-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-7-18x9.png 18w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><figcaption class=\"wp-element-caption\">\u5728\u6578\u5b57\u4e16\u754c\u4e2d\u6642\u5c1a\u8b8a\u5f97\u66f4\u52a0\u89f8\u624b\u53ef\u53ca<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u6b77\u53f2\u5982\u4f55\u5f71\u97ff\u5728\u7dda\u8f49\u5316\u7387\uff1f<\/h3>\n\n\n\n<p>\u6642\u88dd\u696d\u7684\u6b77\u53f2\u8868\u660e\u4e86\u96a8\u8457\u5e02\u5834\u9700\u6c42\u800c\u6f14\u8b8a\u7684\u91cd\u8981\u6027\u3002 <\/p>\n\n\n\n<p>\u9019\u610f\u5473\u8457\u65b0\u8208\u54c1\u724c\u9700\u8981\u719f\u6089\u6578\u5b57\u8da8\u52e2\u548c\u5ba2\u6236\u8208\u8da3\uff0c\u4ee5\u4fbf\u6709\u6548\u5730\u71df\u92b7\u5176\u7522\u54c1\u3002<\/p>\n\n\n\n<p>\u9019\u6a23\u505a\uff0c\u4ed6\u5011\u53ef\u4ee5 <a href=\"https:\/\/vibetrace.com\/zh\/tag\/conversion-rate\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/tag\/conversion-rate\/\">\u63d0\u9ad8\u8f49\u5316\u7387<\/a> \u4e26\u5efa\u7acb\u4e00\u500b\u5fe0\u8aa0\u7684\u5ba2\u6236\u793e\u5340\u3002\u8b93\u6211\u5011\u8a0e\u8ad6\u4e00\u4e0b\u7576\u524d\u7684\u6642\u5c1a\u5e02\u5834\u8da8\u52e2\u548c\u7d30\u5206\uff1a<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u6642\u5c1a\u696d\uff1a\u5e02\u5834\u6982\u89bd<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e02\u5834\u7d30\u5206<\/h3>\n\n\n\n<p>\u6642\u5c1a\u7522\u696d\u5206\u70ba\u4e09\u500b\u90e8\u5206\uff0c<a href=\"https:\/\/www.statista.com\/topics\/5091\/apparel-market-worldwide\/\" target=\"_blank\" rel=\"noopener\"> \u670d\u98fe<\/a>,<a href=\"https:\/\/www.statista.com\/outlook\/cmo\/footwear\/worldwide\" target=\"_blank\" rel=\"noopener\"> \u978b\u985e<\/a>\uff0c \u548c<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/e-commerce-fashion-accessories-market-report\" target=\"_blank\" rel=\"noopener\"> \u914d\u4ef6<\/a>\uff0c\u5168\u5c40\u503c\u70ba\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Ot4HHS1yc2PPfq93gfGxAKD4_SMOD1AcXySHZ9XvTxbYVuCvfFbNSfQ_TiRIUoznqg4kkUe3g4PtcHvsACRFijej5AAB3d-Wf2oYURo_aSt3P3p1_3aLlC9xzo4JV6UeH5YGuy1OCd_uyM7WYOmfoJ4\" alt=\"\"\/><figcaption class=\"wp-element-caption\">\u5168\u7403\u6642\u5c1a\u7522\u696d\u50f9\u503c\u8d85\u904e20<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/6Z32NQxHkMuZpigd-h3vO1walWjwnBn_2TpzKF07meBjpXYkOw4K9ji9IXJU-Z7Be5CaZ3ROJAdR79sHwkGPjf51BGgs0pUrxBpDEP-yEsZ8tT3_2GAk3GUypgPtReyX1B2exeNLdabij1IiJePawI8\" alt=\"\"\/><figcaption class=\"wp-element-caption\">\u6642\u5c1a\u884c\u696d\u7684\u76c8\u5229\u80fd\u529b\u975e\u5e38\u9ad8\uff0c\u9ad8\u905450%<\/figcaption><\/figure>\n\n\n\n<p><em>\u4fe1\u606f\u4f86\u6e90<\/em>:<a href=\"https:\/\/csimarket.com\/Industry\/industry_Profitability_Ratios.php?ind=401\" target=\"_blank\" rel=\"noopener\"> \u4e2d\u8b49\u5e02\u5834<\/a><\/p>\n\n\n\n<p>\u9019\u4e9b\u4fe1\u606f\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u5bb6\u78ba\u5b9a\u80fd\u5920\u7372\u5f97\u6700\u5927\u76c8\u5229\u6a5f\u6703\u7684\u7d30\u5206\u5e02\u5834\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6578\u5b57\u5e02\u5834<\/h3>\n\n\n\n<p>\u5728\u7dda\u6642\u88dd\u5e97\u7684\u5e02\u5834\u548c\u6578\u5b57\u5316\u8da8\u52e2\u8207\u50b3\u7d71\u96f6\u552e\u6709\u4ee5\u4e0b\u4e0d\u540c\uff1a&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>\u5e02\u5834\u8d70\u5411\uff1a<\/em><\/h4>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u7d93\u6fdf\u5be6\u60e0\u7684\u5962\u83ef<\/strong>\uff1a\u5e73\u50f9\u5962\u4f88\u54c1\u5c6c\u65bc\u9ad8\u7aef\u54c1\u724c\uff0c\u4f46\u552e\u50f9\u8f03\u4f4e\uff08\u8207\u5962\u4f88\u54c1\u76f8\u6bd4\uff09\u3002\u9867\u5ba2\uff0c\u5c24\u5176\u662f<a href=\"https:\/\/blog.gwi.com\/chart-of-the-week\/luxury-buyers\/\" target=\"_blank\" rel=\"noopener\"> Z\u4e16\u4ee3\uff0c<\/a> \u66f4\u5bb9\u6613\u88ab\u5e73\u50f9\u5962\u4f88\u54c1\u6240\u5438\u5f15\u3002\u8003\u616e\u5230\u9019\u4e00\u9ede\uff0c\u5728\u7dda\u5546\u5e97\u53ef\u4ee5\u5c07\u5176\u7522\u54c1\u5b9a\u4f4d\u70ba\u201c\u5e73\u50f9\u5962\u4f88\u54c1\u201d\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u8f49\u5316\u7387\u3002<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u885d\u52d5\u8cfc\u8cb7\u884c\u70ba<\/strong>\uff1a \u7814\u7a76\u986f\u793a<a href=\"https:\/\/www.frontiersin.org\/articles\/10.3389\/fpsyg.2021.697080\/full\" target=\"_blank\" rel=\"noopener\"> 40% \u5230 80%<\/a> \u7684\u6240\u6709\u5728\u7dda\u8cfc\u8cb7\u90fd\u662f\u885d\u52d5\u6216\u7121\u8a08\u5283\u7684\u3002\u6839\u64da\u4e00\u500b<a href=\"https:\/\/ideas.repec.org\/a\/sgm\/jmcbem\/v2i11y2020p16-32.html\" target=\"_blank\" rel=\"noopener\"> \u5b78\u7fd2<\/a>\uff0c\u5927\u591a\u6578\u9867\u5ba2\u7531\u65bc\u5a92\u9ad4\u548c\u793e\u6703\u5f71\u97ff\u800c\u81ea\u767c\u8cfc\u8cb7\u7522\u54c1\u3002\u56e0\u6b64\uff0c\u60a8\u7684\u71df\u92b7\u7b56\u7565\u5fc5\u9808\u901a\u904e\u5229\u7528\u5728\u7dda\u5ee3\u544a\u548c\u71df\u92b7\u4f86\u5f37\u5236\u8cfc\u8cb7\u884c\u70ba\u3002<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u7537\u6027\u8207\u5973\u6027\u8cfc\u7269\u8005<\/strong>\uff1a\u5e74\u8f15\u5973\u6027\u7522\u751f<a href=\"https:\/\/www.statista.com\/topics\/3481\/fashion-e-commerce-in-the-united-states\/#topicOverview\" target=\"_blank\" rel=\"noopener\"> \u4e09\u5206\u4e4b\u4e8c\u7684\u4ea4\u901a<\/a> \u5728\u6642\u5c1a\u7db2\u7ad9\u4e0a\uff0c\u56e0\u70ba\u5979\u5011\u6bd4\u7537\u6027\u540c\u884c\u8cfc\u8cb7\u66f4\u591a\u5546\u54c1\u3002\u9019\u4e3b\u8981\u6b78\u56e0\u65bc\u5973\u6027<a href=\"https:\/\/www.forbes.com\/sites\/bridgetbrennan\/2013\/03\/06\/the-real-reason-women-shop-more-than-men\/?sh=6b9e647874b9\" target=\"_blank\" rel=\"noopener\"> \u9032\u884c\u8cfc\u8cb7<\/a> \u4e5f\u4ee3\u8868\u7537\u6027\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"316\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-8.png\" alt=\"\" class=\"wp-image-19793\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-8.png 400w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-8-300x237.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-8-15x12.png 15w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<p>\u56e0\u6b64\uff0c\u54c1\u724c\u4f7f\u7528\u6700\u591a<a href=\"https:\/\/www.redevolution.com\/blog\/why-do-marketers-target-females\" target=\"_blank\" rel=\"noopener\"> 80%<\/a> \u91dd\u5c0d\u5973\u6027\u53d7\u773e\u7684\u5ee3\u544a\u9810\u7b97\u3002\u5229\u7528\u9019\u4e9b\u4fe1\u606f\uff0c\u60a8\u53ef\u4ee5\u70ba\u5973\u6027\u5ba2\u6236\u5236\u5b9a\u91cf\u8eab\u5b9a\u5236\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u884c\u696d\u7af6\u722d\u6fc0\u70c8<\/strong>: \u7814\u7a76\u8868\u660e<a href=\"https:\/\/www.ibisworld.com\/industry-statistics\/number-of-businesses\/fashion-designers-united-states\/#:~:text=There%20are%2028%2C433%20Fashion%20Designers,over%20the%20past%205%20years%3F\" target=\"_blank\" rel=\"noopener\"> 28,433<\/a> \u6642\u88dd\u8a2d\u8a08\u5e2b\u5728\u7f8e\u570b\u64c1\u6709\u4e00\u5bb6\u4f01\u696d\u3002\u6bcf\u500b\u54c1\u724c\u90fd\u4f7f\u7528\u4e0d\u540c\u7684\u6578\u5b57\u71df\u92b7\u6280\u8853\u4e26\u63d0\u4f9b\u7368\u7279\u7684\u7522\u54c1\u4f86\u5438\u5f15\u53d7\u773e\u3002<\/p>\n\n\n\n<p>\u9019\u6975\u5927\u5730\u5f71\u97ff\u4e86\u6d88\u8cbb\u8005\u7684\u5728\u7dda\u8cfc\u8cb7\u884c\u70ba\u3002\u56e0\u6b64\uff0c\u65b0\u8208\u54c1\u724c\u5fc5\u9808\u5206\u6790\u7af6\u722d\u4e26\u88fd\u5b9a\u7b56\u7565\uff0c\u4f7f\u81ea\u5df1\u7684\u54c1\u724c\u812b\u7a4e\u800c\u51fa\u3002<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u5e02\u5834\u96c6\u4e2d\u5ea6\u9ad8<\/strong>: \u670d\u88dd\u548c\u978b\u985e<a href=\"https:\/\/www.statista.com\/statistics\/727541\/apparel-market-growth-global\/\" target=\"_blank\" rel=\"noopener\"> \u5e02\u5834\u5df2\u98fd\u548c<\/a>\uff0c\u9019\u610f\u5473\u8457\u4f9b\u7d66\u589e\u52a0\uff0c\u9700\u6c42\u6e1b\u5c11\u3002\u56e0\u6b64\uff0c\u6642\u5c1a\u54c1\u724c\u5fc5\u9808\u63d0\u51fa\u8b93\u81ea\u5df1\u7684\u516c\u53f8\u812b\u7a4e\u800c\u51fa\u7684 USP\uff08\u7368\u7279\u92b7\u552e\u4e3b\u5f35\uff09\u3002<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u71df\u696d\u6642\u9593<\/strong>\uff1a\u6578\u5b57\u5546\u5e97\u5141\u8a31\u5ba2\u6236\u5728\u4efb\u4f55\u7d66\u5b9a\u6642\u9593\u4e0b\u8a02\u55ae\u3002\u56e0\u6b64\uff0c\u66f4\u9f13\u52f5\u9867\u5ba2\u5f9e\u7db2\u4e0a\u5546\u5e97\u8cfc\u8cb7\u3002<\/p>\n\n\n\n<p>\u6642\u5c1a\u54c1\u724c\u53ef\u4ee5\u901a\u904e\u5141\u8a31\u9867\u5ba2\u9810\u8a02\u65b0\u63a8\u51fa\u7684\u7522\u54c1\u4f86\u5145\u5206\u5229\u7528\u9019\u4e00\u529f\u80fd\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>\u6578\u5b57\u5316\u8da8\u52e2\uff1a<\/em><\/h4>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u5353\u8d8a\u7684\u5ba2\u6236\u9ad4\u9a57<\/strong>:<a href=\"https:\/\/smith.ai\/blog\/customer-experience-statistics#:~:text=Customer%2Dcentric%20companies%20are%2060,don&#039;t%20focus%20on%20customers.&amp;text=More%20than%2089%25%20of%20companies,drives%20customer%20loyalty%20and%20retention.&amp;text=96%25%20of%20customers%20say%20customer,of%20loyalty%20to%20a%20brand.\" target=\"_blank\" rel=\"noopener\"> 96%<\/a> \u7684\u92b7\u552e\u662f\u7531\u65bc\u512a\u8cea\u7684\u5ba2\u6236\u9ad4\u9a57\u800c\u5be6\u73fe\u7684\u3002\u56e0\u6b64\uff0c\u6642\u5c1a\u54c1\u724c\u9700\u8981\u63a1\u53d6\u4e3b\u52d5\u884c\u52d5\uff0c\u63d0\u4f9b\u512a\u8cea\u670d\u52d9\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u901a\u904e\u5be6\u6642\u804a\u5929\u9078\u9805\u63d0\u4f9b\u4ee4\u4eba\u96e3\u4ee5\u7f6e\u4fe1\u7684\u5ba2\u6236\u652f\u6301\u6216\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u6dfb\u52a0\u865b\u64ec\u8a66\u8863\u9593\u3002<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u6a19\u6e96\u5c3a\u5bf8<\/strong>\uff1a\u5728\u7db2\u4e0a\u8cfc\u7269\u6642\uff0c\u5ba2\u6236\u53ef\u80fd\u7121\u6cd5\u5728\u8cfc\u8cb7\u524d\u8a66\u7528\u7522\u54c1\u3002\u9019\u53ef\u80fd\u6703\u5c0e\u81f4\u9069\u5408\u554f\u984c\u3002\u70ba\u4e86\u89e3\u6c7a\u9019\u500b\u554f\u984c\uff0c\u54c1\u724c\u53ef\u4ee5\u5728\u6bcf\u7a2e\u7522\u54c1\u7684\u5217\u8868\u4e2d\u9644\u4e0a\u5c3a\u78bc\u8868\u4ee5\u9f13\u52f5\u92b7\u552e\u3002<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u7522\u54c1\u904e\u6ffe\u5668<\/strong>\uff1a\u7522\u54c1\u904e\u6ffe\u5668\u4f7f\u5ba2\u6236\u80fd\u5920\u8f15\u9b06\u5730\u5728\u7dda\u627e\u5230\u4ed6\u5011\u60f3\u8981\u7684\u6771\u897f\u3002\u901a\u904e\u6dfb\u52a0\u76f8\u95dc\u904e\u6ffe\u5668\uff0c\u60a8\u53ef\u4ee5\u63d0\u4f9b\u66f4\u9806\u66a2\u7684\u8cfc\u8cb7\u65c5\u7a0b\u3002<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u8239\u904b<\/strong>\uff1a\u54c1\u724c\u9084\u53ef\u4ee5\u63d0\u4f9b\u514d\u8cbb\u9001\u8ca8\u4ee5\u589e\u52a0\u92b7\u91cf\u3002\u7814\u7a76\u8868\u660e<a href=\"https:\/\/www.rejoiner.com\/resources\/free-shipping-online-retail-sales\" target=\"_blank\" rel=\"noopener\"> 95%<\/a> \u7684\u5ba2\u6236\u5728\u505a\u51fa\u8cfc\u8cb7\u6c7a\u5b9a\u4e4b\u524d\u6703\u8003\u616e\u904b\u8f38\u6210\u672c\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u8f49\u5316\u7387\u5c0d\u65bc\u5728\u7dda\u6642\u88dd\u5e97\u7684\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>\u5c0d\u65bc\u6642\u88dd\u5e97\u4f86\u8aaa\uff0c\u4e86\u89e3\u7576\u524d\u7684\u8f49\u5316\u7387\u81f3\u95dc\u91cd\u8981\u3002\u9019\u4e9b\u4fe1\u606f\u53ef\u4ee5\u5e6b\u52a9\u60a8\u505a\u51fa\u66f4\u597d\u7684\u71df\u92b7\u6c7a\u7b56\uff0c\u6700\u7d42\u589e\u52a0\u60a8\u7684\u92b7\u552e\u984d\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u4f01\u696d\u9084\u5fc5\u9808\u4e86\u89e3\u5176\u884c\u696d\u7684\u5e73\u5747\u8f49\u5316\u7387\u3002\u5c31\u6642\u5c1a\u800c\u8a00\uff0c\u5178\u578b\u7684\u6bd4\u7387\u662f<a href=\"https:\/\/robosize.com\/blog\/fashion-ecommerce-conversion-rate\/\" target=\"_blank\" rel=\"noopener\"> 1.53%.<\/a><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">\u4f60\u559c\u6b61\u9019\u7bc7\u6587\u7ae0\u55ce\uff1f<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">\u52a0\u5165\u6211\u5011\u7684 CX for Retail \u5c08\u7528\u6642\u4e8b\u901a\u8a0a\uff01<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">\u5bc6\u5207\u95dc\u6ce8\u5c0d\u512a\u5316\u6578\u5b57\u6536\u5165\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"\u540d\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">\u8a02\u95b1\u6211<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"zh\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">\u55ae\u64ca\u6309\u9215\u5373\u8868\u793a\u60a8\u63a5\u53d7\u6211\u5011\u7684 <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/zh\/\u689d\u6b3e\u548c\u689d\u4ef6\/\" target=\"_blank\">\u689d\u6b3e\u53ca\u689d\u4ef6<\/a>\u3002\u60a8\u9084\u9700\u8981\u78ba\u8a8d\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u3002<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u63d0\u9ad8\u8f49\u5316\u7387\u7684\u7b56\u7565<\/h2>\n\n\n\n<p>\u5982\u679c\u60a8\u7684\u7db2\u7ad9\u6c92\u6709\u7522\u751f\u9810\u671f\u7684\u8f49\u5316\u7387\uff0c\u8acb\u4f7f\u7528\u9019\u4e9b\u7b56\u7565\u4f86\u7372\u5f97\u6700\u5927\u6548\u679c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u512a\u5316\u7db2\u7ad9\u8a2d\u8a08<\/h3>\n\n\n\n<p>\u7db2\u7ad9\u8a2d\u8a08\u5c0d\u65bc\u57f9\u990a\u6f5b\u5728\u5ba2\u6236\u548c\u63d0\u9ad8\u8f49\u5316\u7387\u975e\u5e38\u91cd\u8981\u3002\u60a8\u53ef\u4ee5\u901a\u904e\u51fa\u8272\u7684\u8a2d\u8a08\u3001\u4fe1\u606f\u8c50\u5bcc\u7684\u5167\u5bb9\u548c\u51fa\u8272\u7684\u7528\u6236\u9ad4\u9a57\u4f86\u5438\u5f15\u8a2a\u554f\u8005\u3002\u60a8\u9084\u53ef\u4ee5\u901a\u904e\u4ee5\u4e0b\u65b9\u5f0f\u512a\u5316\u60a8\u7684\u7db2\u7ad9\uff1a<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u5c55\u793a\u7a7f\u8457\u8a72\u54c1\u724c\u670d\u88dd\u7684\u6a21\u7279\u7684\u7cbe\u7f8e\u7167\u7247<\/strong>:<a href=\"https:\/\/www.justuno.com\/blog\/65-e-commerce-statistics-about-consumer-psychology\/\" target=\"_blank\" rel=\"noopener\"> 93%<\/a> \u7684\u8cfc\u7269\u8005\u8868\u793a\uff0c\u4ed6\u5011\u7684\u8cfc\u8cb7\u884c\u70ba\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d7\u5230\u7522\u54c1\u7167\u7247\u7684\u5f71\u97ff\u3002<\/p>\n\n\n\n<p>\u8003\u616e\u5230\u9019\u4e00\u9ede\uff0c\u60a8\u53ef\u4ee5\u767c\u5e03\u5c55\u793a\u60a8\u54c1\u724c\u7684\u6a21\u7279\u7684\u5168\u5c4f\u5716\u7247\u4f86\u5438\u5f15\u8a2a\u5ba2\u3002<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u4eba\u6027\u5316<\/strong>\uff1a\u4e0d\u8981\u4f7f\u7528\u7d14\u7522\u54c1\u651d\u5f71\u4f86\u5c55\u793a\u60a8\u7684\u670d\u88dd\u3001\u914d\u98fe\u548c\u978b\u985e\u7522\u54c1\uff0c\u800c\u662f\u4f7f\u7528\u6a21\u7279\u4f86\u589e\u52a0\u7522\u54c1\u7684\u60c5\u611f\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n<p>\u7576\u60a8\u4f7f\u7528\u6a21\u7279\u4f86\u4ee3\u8868\u60a8\u7684\u54c1\u724c\u6642\uff0c\u60a8\u7684\u6f5b\u5728\u5ba2\u6236\u53ef\u4ee5\u60f3\u50cf\u4ed6\u5011\u7a7f\u4e0a\u60a8\u54c1\u724c\u7684\u8863\u670d\u5f8c\u6703\u662f\u4ec0\u9ebc\u6a23\u5b50\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"430\" height=\"970\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-11.png\" alt=\"\" class=\"wp-image-19811\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-11.png 430w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-11-133x300.png 133w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-11-5x12.png 5w\" sizes=\"auto, (max-width: 430px) 100vw, 430px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><em>\u6848\u4f8b\u5206\u6790<\/em><\/h4>\n\n\n\n<p>\u7db2\u7ad9\u901f\u5ea6\u6703\u5c0d\u8f49\u5316\u7387\u7522\u751f\u5de8\u5927\u5f71\u97ff\u3002\u4e8b\u5be6\u4e0a\uff0c\u5718\u968a<a href=\"https:\/\/www.marketingsherpa.com\/article\/case-study\/website-optimization-7-mini-marketing-case-studies\" target=\"_blank\" rel=\"noopener\"> iHeart \u72c2\u6b61<\/a>\uff0c\u4e00\u5bb6\u7bc0\u65e5\u6642\u88dd\u88fd\u9020\u5546\u548c\u92b7\u552e\u5546\uff0c\u901a\u904e\u4ee5\u4e0b\u65b9\u5f0f\u512a\u5316\u4e86\u5176\u7db2\u7ad9\uff1a<\/p>\n\n\n\n<p>\u00b7 \u58d3\u7e2e\u5716\u50cf\u4ee5\u63d0\u9ad8\u901f\u5ea6\u4f46\u4fdd\u6301\u5716\u50cf\u8cea\u91cf<\/p>\n\n\n\n<p>\u00b7 \u58d3\u7e2e\u6240\u6709\u6e90\u4ee3\u78bc\u7684\u540c\u6642\u7e2e\u5c0f JavaScript \u4ee3\u78bc<\/p>\n\n\n\n<p>\u00b7 \u5f9e\u9801\u9762\u4f48\u5c40\u4e2d\u522a\u9664\u4e86\u96dc\u4e82\u7684\u5716\u50cf\u548c\u8cc7\u6e90<\/p>\n\n\n\n<p>\u00b7 \u4f7f\u7528 Accelerated Mobile Pages\uff08AMP\uff0c\u958b\u6e90 HTML \u6846\u67b6\uff09\u5c07\u9801\u9762\u52a0\u8f09\u6642\u9593\u7e2e\u77ed\u81f3\u4e00\u79d2<\/p>\n\n\n\n<p>iHeartRaves \u7684\u9019\u4e9b\u52aa\u529b\u5c07\u7db2\u7d61\u6d41\u91cf\u63d0\u9ad8\u4e86 20%\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9032\u884c A\/B \u6e2c\u8a66<\/h3>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/zh\/tag\/ab-testing\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/tag\/ab-testing\/\">A\/B \u6e2c\u8a66<\/a> \u5141\u8a31\u4f01\u696d\u6e2c\u8a66\u7db2\u7ad9\u6216\u5ee3\u544a\u6587\u6848\u5167\u5bb9\u7684\u5169\u500b\u7248\u672c\uff0c\u4ee5\u5206\u6790\u54ea\u500b\u7248\u672c\u6548\u679c\u66f4\u597d\u3002\u9019\u7a2e\u65b9\u6cd5\u53ef\u4ee5\u5e6b\u52a9\u60a8\u63d0\u9ad8\u8f49\u5316\u7387\uff0c\u56e0\u70ba\u60a8\u53ef\u4ee5\u63d0\u51fa\u6700\u80fd\u5f15\u8d77\u5ba2\u6236\u5171\u9cf4\u7684\u5167\u5bb9\u3002<\/p>\n\n\n\n<p>\u8003\u616e\u5230\u9019\u4e00\u9ede\uff0c\u5c0d\u60a8\u7684\u7db2\u7ad9\u6216\u5ee3\u544a\u6587\u6848\u9032\u884c A\/B \u6e2c\u8a66\u81f3\u95dc\u91cd\u8981\u3002\u57f7\u884c\u6b64\u64cd\u4f5c\u6642\uff0c\u8acb\u6e2c\u91cf\u4ee5\u4e0b\u5167\u5bb9\uff1a<\/p>\n\n\n\n<p>\u00b7 \u7db2\u7ad9\u3001\u793e\u4ea4\u5a92\u9ad4\u9801\u9762\u6216\u5546\u5e97\u7684\u7e3d\u9ad4\u6d41\u91cf<\/p>\n\n\n\n<p>\u00b7 \u90f5\u4ef6\u3001\u77ed\u4fe1\u7684\u6253\u958b\u7387<\/p>\n\n\n\n<p>\u00b7 CTA\uff08\u865f\u53ec\u6027\u7528\u8a9e\uff09\u7684\u9ede\u64ca\u7387<\/p>\n\n\n\n<p>\u00b7 \u8a02\u95b1\u6642\u4e8b\u901a\u8a0a\u6216\u96fb\u5b50\u90f5\u4ef6\u5217\u8868<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>\u6848\u4f8b\u5206\u6790\uff1a<\/em><\/h4>\n\n\n\n<p>\u4e00\u500b\u5f88\u597d\u7684\u4f8b\u5b50\u662f<a href=\"https:\/\/static.wingify.com\/vwo\/uploads\/2018\/11\/how-zaloras-product-page-optimization-increased-checkouts_2018-11-12-12-25-40.pdf\" target=\"_blank\" rel=\"noopener\"> \u624e\u6d1b\u62c9<\/a>\u7dda\u4e0a\u6642\u5c1a\u54c1\u724c\uff0c\u512a\u5316\u7522\u54c1\u9801\u9762\u8a2d\u8a08\u5f8c\uff0c\u92b7\u552e\u984d\u589e\u957712.3%\u3002<\/p>\n\n\n\n<p>\u9019\u5bb6\u96fb\u5b50\u5546\u52d9\u516c\u53f8\u4f7f\u7528 A\/B \u6e2c\u8a66\u4f86\u5f37\u8abf\u5176\u514d\u8cbb\u9000\u8ca8\u653f\u7b56\u548c\u514d\u8cbb\u9001\u8ca8\u670d\u52d9\u3002\u65b0\u7684 CTA \u6309\u9215\u901a\u904e\u63d0\u9ad8\u7d50\u5e33\u7387\uff0c\u6bd4\u9996\u9801\u7248\u672c\u7684\u6548\u679c\u66f4\u597d\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5229\u7528\u6709\u91dd\u5c0d\u6027\u7684\u71df\u92b7<\/h3>\n\n\n\n<p>\u6709\u91dd\u5c0d\u6027\u7684\u71df\u92b7\u4f7f\u60a8\u53ef\u4ee5\u5c07\u71df\u92b7\u5de5\u4f5c\u96c6\u4e2d\u65bc\u7279\u5b9a\u7684\u5ba2\u6236\u7fa4\u3002\u60a8\u53ef\u4ee5\u6309\u7167\u4ee5\u4e0b\u6b65\u9a5f\u6839\u64da\u5e74\u9f61\u3001\u4f4d\u7f6e\u3001\u7d93\u6fdf\u72c0\u6cc1\u3001\u6027\u5225\u7b49\u5275\u5efa\u9019\u4e9b\u7d44\uff1a<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u5275\u5efa\u5ba2\u6236\u6a94\u6848<\/strong>\uff1a\u5206\u6790\u7576\u524d\u5ba2\u6236\u7684\u884c\u70ba\u4ee5\u627e\u51fa\u76f8\u4f3c\u4e4b\u8655\u3002\u4e00\u65e6\u60a8\u8a18\u4e0b\u9019\u4e00\u9ede\uff0c\u60a8\u5c31\u53ef\u4ee5\u4e86\u89e3\u54ea\u500b\u7fa4\u9ad4\u66f4\u9700\u8981\u6216\u66f4\u770b\u91cd\u60a8\u7684\u7522\u54c1\u3002<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u6307\u5b9a\u4eba\u53e3\u7d71\u8a08\u6578\u64da<\/strong>\uff1a\u70ba\u78ba\u4fdd\u60a8\u6700\u7d42\u4e0d\u6703\u5b9a\u4f4d\u932f\u8aa4\u7684\u4eba\u7fa4\uff0c\u8acb\u6307\u5b9a\u76ee\u6a19\u53d7\u773e\u7684\u4eba\u53e3\u7d71\u8a08\u6578\u64da\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u92b7\u552e\u9732\u81cd\u4e0a\u8863\u548c\u77ed\u8932\uff0c\u800c\u4e0d\u662f 60 \u6b72\u4ee5\u4e0a\u7684\u5973\u6027\uff0c\u90a3\u9ebc\u60a8\u5c07\u7784\u6e96 Z \u4e16\u4ee3\u5973\u6027\u3002<\/p>\n\n\n\n<p>\u9019\u7a2e\u505a\u6cd5\u5c07\u5e6b\u52a9\u60a8\u8d0f\u5f97\u5ba2\u6236\uff0c\u901a\u904e\u6295\u8cc7\u6b63\u78ba\u7684\u71df\u92b7\u8da8\u52e2\u4f86\u7bc0\u7701\u8cc7\u91d1\uff0c\u4e26\u63d0\u9ad8\u6295\u8cc7\u56de\u5831\u7387 (ROI)\u3002<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u5be9\u67e5\u7af6\u722d\u5c0d\u624b<\/strong>\uff1a\u5bc6\u5207\u95dc\u6ce8\u7af6\u722d\u5c0d\u624b\u5c07\u5e6b\u52a9\u60a8\u4f7f\u7528\u65b0\u7684\u65b9\u5f0f\u5728\u5e02\u5834\u4e0a\u5340\u5206\u60a8\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>\u6848\u4f8b\u5206\u6790\uff1a<\/em><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.thecasesolutions.com\/fashion-business-research-project-177399\" target=\"_blank\" rel=\"noopener\">\u4e09\u5b85\u4e00\u751f<\/a> \u662f\u4e00\u500b\u5728\u591a\u500b\u570b\u5bb6\u958b\u5c55\u696d\u52d9\u7684\u65e5\u672c\u5962\u4f88\u54c1\u724c\u3002\u5728\u570b\u969b\u5e02\u5834\u53d6\u5f97\u6210\u529f\u5f8c\uff0c\u8a72\u54c1\u724c\u64f4\u5927\u4e86\u5728\u82f1\u570b\u7684\u696d\u52d9\u3002\u70ba\u4e86\u5728\u82f1\u570b\u5e02\u5834\u6210\u529f\u71df\u92b7\u5176\u7522\u54c1\uff0cISSEY MIYAKE \u78ba\u5b9a\u4e86\u5176\u76ee\u6a19\u5e02\u5834\uff0c\u4e26\u5c07\u4fc3\u92b7\u6d3b\u52d5\u5c08\u9580\u91dd\u5c0d\u9078\u5b9a\u7684\u7fa4\u9ad4\u3002\u8a72\u54c1\u724c\u6309\u4ee5\u4e0b\u65b9\u5f0f\u5283\u5206\u5ba2\u6236\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u9752\u5c11\u5e74\uff0818-25\u6b72\uff09<\/strong><\/td><td><strong>\u5bcc\u88d5\uff0825-35\uff09<\/strong><\/td><td><strong>\u7db2\u4e0a\u6d88\u8cbb\u8005<\/strong><\/td><\/tr><tr><td><strong>\u897f\u5316\u7684<\/strong><\/td><td>\u90fd\u5e02\u6210\u4eba<\/td><td>89%\u79fb\u52d5\u6ef2\u900f<\/td><\/tr><tr><td><strong>\u500b\u4eba\u4e3b\u7fa9<\/strong><\/td><td>\u5275\u696d\u578b<\/td><td>\u4ee4\u4eba\u96e3\u4ee5\u7f6e\u4fe1\u7684\u6280\u8853\u609f\u6027<\/td><\/tr><tr><td><strong>\u9762\u5411\u5c0f\u5de5\u5177<\/strong><\/td><td>\u8ca1\u5bcc\u7684\u8868\u9054<\/td><td>\u793e\u4ea4\u5a92\u9ad4\u7528\u6236<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u901a\u904e\u5c08\u9580\u91dd\u5c0d\u9019\u4e00\u7fa4\u9ad4\u7684\u5ba2\u6236\uff0c\u8a72\u54c1\u724c\u5728\u82f1\u570b\u7684\u63a8\u51fa\u53d6\u5f97\u4e86\u6210\u529f\u3002\u73fe\u5728\uff0c\u516c\u53f8\u5df2<a href=\"https:\/\/uk-store.isseymiyake.com\/pages\/store-locator\" target=\"_blank\" rel=\"noopener\"> \u5168\u570b\u4e09\u5e97<\/a>\uff0c\u4ee5\u53ca\u4e00\u5bb6\u7db2\u4e0a\u5546\u5e97\u3002&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u63d0\u4f9b\u6298\u6263\u548c\u4fc3\u92b7<\/h3>\n\n\n\n<p>\u63d0\u4f9b\u6298\u6263\u662f\u63d0\u9ad8\u8f49\u5316\u7387\u7684\u6709\u6548\u77ed\u671f\u7b56\u7565\u3002\u7814\u7a76\u8868\u660e<a href=\"https:\/\/www.statista.com\/statistics\/977349\/discount-shopping-behavior-by-product-us\/\" target=\"_blank\" rel=\"noopener\"> 71%<\/a> \u7684\u6578\u5b57\u8cfc\u7269\u8005\u88ab\u63d0\u4f9b\u6298\u6263\u548c\u4fc3\u92b7\u7684\u670d\u88dd\u7db2\u7ad9\u6240\u5438\u5f15\u3002<\/p>\n\n\n\n<p>\u9019\u5c07 <a href=\"https:\/\/vibetrace.com\/zh\/\u589e\u9577\u8a02\u95b1\u8005\u5217\u8868\/\" data-type=\"page\" data-id=\"18534\">\u5e6b\u52a9\u60a8\u5438\u5f15\u65b0\u5ba2\u6236<\/a> \u4e26\u6eff\u8db3\u73fe\u6709\u7684\u3002\u60a8\u53ef\u4ee5\u901a\u904e\u5728\u6709\u9650\u7684\u6642\u9593\u5167\u63d0\u4f9b\u6298\u6263\u512a\u60e0\u4f86\u71df\u9020\u4e00\u7a2e\u7dca\u8feb\u611f\u3002 <\/p>\n\n\n\n<p>\u4e00\u4e9b\u9078\u9805\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7279\u5225\u6d3b\u52d5<\/li>\n\n\n\n<li>\u5eab\u5b58\u6e05\u5009<\/li>\n\n\n\n<li>\u9650\u6642\u6436\u8cfc<\/li>\n\n\n\n<li>\u9996\u6b21\u8cfc\u8cb7<\/li>\n\n\n\n<li>\u7279\u5b9a\u7522\u54c1\u6298\u6263<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-12-1024x352.png\" alt=\"\" class=\"wp-image-19812\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-12-1024x352.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-12-300x103.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-12-768x264.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-12-18x6.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-12.png 1165w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u5229\u7528\u793e\u4ea4\u5a92\u9ad4<\/h3>\n\n\n\n<p>\u5982\u679c\u60a8\u60f3\u5411\u5ee3\u5927\u53d7\u773e\u5ba3\u50b3\u60a8\u7684\u54c1\u724c\uff0c\u5247\u5fc5\u9808\u5229\u7528\u793e\u4ea4\u5a92\u9ad4\u3002\u76ee\u524d\u5b83\u6709<a href=\"https:\/\/datareportal.com\/social-media-users\" target=\"_blank\" rel=\"noopener\"> 47.6\u5104<\/a> \u7528\u6236\uff0c\u70ba\u60a8\u63d0\u4f9b\u591a\u7a2e\u63a5\u89f8\u76ee\u6a19\u53d7\u773e\u7684\u6a5f\u6703\u3002<\/p>\n\n\n\n<p>\u5118\u7ba1\u60a8\u53ef\u4ee5\u901a\u904e\u793e\u4ea4\u5e73\u53f0\u63a5\u89f8\u5230\u5ee3\u6cdb\u7684\u4eba\u7fa4\uff0c\u4f46\u60a8\u7684\u7b56\u7565\u61c9\u8a72\u5177\u6709\u8db3\u5920\u7684\u5f71\u97ff\u529b\u4f86\u5438\u5f15\u5ba2\u6236\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u901a\u904e\u4ee5\u4e0b\u65b9\u5f0f\u70ba\u793e\u4ea4\u5a92\u9ad4\u95dc\u6ce8\u8005\u5236\u5b9a\u5b8c\u7f8e\u7684\u71df\u92b7\u7b56\u7565\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7814\u7a76\u6f5b\u5728\u5ba2\u6236\u8ffd\u96a8\u7684\u6700\u65b0\u6642\u5c1a\u8da8\u52e2<\/li>\n\n\n\n<li>\u7528\u9ad8\u54c1\u8cea\u7684\u7522\u54c1\u76f4\u89c0\u5730\u5c55\u793a\u60a8\u7684\u7522\u54c1<\/li>\n\n\n\n<li>\u901a\u904e\u56de\u8907\u8a55\u8ad6\u4f86\u4fdd\u6301\u53c3\u8207\u5ea6<\/li>\n\n\n\n<li>\u8207\u5f71\u97ff\u8005\u548c\u8b9a\u52a9\u5546\u5408\u4f5c\uff0c\u64f4\u5927\u60a8\u7684\u54c1\u724c\u5f71\u97ff\u529b<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><em>\u6848\u4f8b\u5206\u6790\uff1a<\/em><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.nosto.com\/case-studies\/topshop-london-fashion-week\/\" target=\"_blank\" rel=\"noopener\">\u9802\u7d1a\u5546\u5e97<\/a>\u82f1\u570b\u6700\u5927\u7684\u6642\u88dd\u516c\u53f8\u4e4b\u4e00\u901a\u904e\u5efa\u7acb\u5f37\u5927\u7684\u793e\u4ea4\u5a92\u9ad4\u5f62\u8c61\u4f86\u91cd\u5851\u81ea\u5df1\u7684\u54c1\u724c\u3002\u502b\u6566\u6642\u88dd\u9031\u671f\u9593\uff0c\u8a72\u516c\u53f8\u5728 Twitter \u4e0a\u767c\u8d77\u4e86\u4e00\u5834\u793e\u4ea4\u5a92\u9ad4\u6d3b\u52d5 (#LIVETRENDS)\uff0c\u4e26\u53d6\u5f97\u4e86\u9a5a\u4eba\u7684\u6548\u679c\u3002<\/p>\n\n\n\n<p>Topshop \u7684\u6d3b\u52d5\u6536\u5230\u4e86\u591a\u9054 400 \u842c\u689d\u56de\u590d\uff0c\u7279\u8272\u7522\u54c1\u7684\u92b7\u91cf\u589e\u9577\u4e86 75%\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8b93\u60a8\u7684\u7db2\u7ad9\u9069\u5408\u79fb\u52d5\u8a2d\u5099<\/h3>\n\n\n\n<p>\u60a8\u7684\u7db2\u7ad9\u9700\u8981\u9069\u5408\u79fb\u52d5\u8a2d\u5099\u3002\u6839\u64da\u6700\u8fd1\u7684\u4e00\u9805\u8abf\u67e5\uff0c<a href=\"https:\/\/www.businessofapps.com\/news\/82-of-shoppers-use-social-media-to-make-a-purchase\/\" target=\"_blank\" rel=\"noopener\"> 22%<\/a> \u7684\u5728\u7dda\u8cfc\u7269\u8005\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u767c\u73fe\u7522\u54c1\u5f8c\u901a\u904e\u667a\u80fd\u624b\u6a5f\u8cfc\u8cb7\u670d\u88dd\u3002<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u7684\u7db2\u7ad9\u4e0d\u80fd\u5f88\u597d\u5730\u9069\u61c9\u79fb\u52d5\u8a2d\u5099\uff0c\u60a8\u5c07\u640d\u5931\u5927\u91cf\u5229\u6f64\u548c\u53ef\u8f49\u63db\u7684\u6f5b\u5728\u5ba2\u6236\u3002\u60a8\u53ef\u4ee5\u901a\u904e\u4ee5\u4e0b\u65b9\u5f0f\u6539\u5584\u624b\u6a5f\u7528\u6236\u7684\u8cfc\u7269\u9ad4\u9a57\uff1a<\/p>\n\n\n\n<p>\u00b7 \u958b\u767c\u9069\u5408\u5404\u7a2e\u5c4f\u5e55\u5c3a\u5bf8\u7684\u97ff\u61c9\u5f0f\u4f48\u5c40\u3002<\/p>\n\n\n\n<p>\u00b7 \u52a0\u5feb\u60a8\u7684\u7db2\u7ad9\u901f\u5ea6\uff0c\u4ee5\u4fbf\u6240\u6709\u9801\u9762\u548c\u7522\u54c1\u5716\u50cf\u7acb\u5373\u52a0\u8f09\u3002<\/p>\n\n\n\n<p>\u00b7 \u58d3\u7e2e\u591a\u5a92\u9ad4\u6587\u4ef6\u4ee5\u6e1b\u5c11\u52a0\u8f09\u6642\u9593\u3002<\/p>\n\n\n\n<p>\u00b7 \u6839\u64da\u5c4f\u5e55\u5c3a\u5bf8\u81ea\u5b9a\u7fa9\u53ef\u9ede\u64ca\u6309\u9215\u7684\u5c3a\u5bf8\u548c\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<p>\u00b7 \u8abf\u6574\u5b57\u9ad4\u4ee5\u4f7f\u5176\u6613\u65bc\u95b1\u8b80\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>\u6848\u4f8b\u5206\u6790<\/em><\/h4>\n\n\n\n<p>\u79fb\u52d5\u512a\u5316\u53ef\u4ee5\u589e\u5f37\u60a8\u7684\u6240\u6709\u71df\u92b7\u7b56\u7565\uff1a<a href=\"https:\/\/bluestout.com\/blog\/mobile-ecommerce-site-design-case-study\/\" target=\"_blank\" rel=\"noopener\"> \u8b49\u660e\u7531<\/a> \u52a0\u62ff\u5927\u6c83\u723e\u746a\u3002\u7576 Walmart.ca \u63a8\u51fa\u9069\u5408\u79fb\u52d5\u8a2d\u5099\u7684\u7db2\u9801\u8a2d\u8a08\u6642\uff0c\u8f49\u5316\u7387\u63d0\u9ad8\u4e86 20%\uff08\u79fb\u52d5\u8a02\u55ae\u589e\u52a0\u4e86 98%\uff09\u3002<\/p>\n\n\n\n<p>Walmart.ca \u6c92\u6709\u6539\u8b8a\u6574\u500b\u7db2\u7ad9\u7684\u4f48\u5c40\uff0c\u800c\u662f\u4f7f\u7528\u4e86 A\/B \u6e2c\u8a66\u3002\u5e02\u5834\u7db2\u7ad9\u6d41\u91cf\u4e2d\u7684 50% \u5f9e\u820a\u8a2d\u8a08\uff08\u7248\u672c A\uff09\u4e0b\u8a02\u55ae\uff0c\u800c\u5176\u9918\u8cfc\u7269\u8005\u5247\u88ab\u4ecb\u7d39\u5230\u65b0\u8a2d\u8a08\uff08\u7248\u672c B\uff09\u3002\u6700\u7d42\u7d50\u679c\u986f\u793a\uff0c\u7248\u672c B \u589e\u52a0\u4e86 12% \u7684\u8f49\u5316\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">\u9700\u8981\u5ba2\u6236\u6578\u64da\u5e73\u53f0\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">\u5ba2\u6236\u6578\u64da\u5eab\u662f\u6210\u529f\u71df\u92b7\u6d3b\u52d5\u7684\u57fa\u790e\u3002\u8b93\u6211\u5011\u5411\u60a8\u5c55\u793a\u6211\u5011\u53ef\u4ee5\u63a1\u53d6\u54ea\u4e9b\u63aa\u65bd\u4f86\u63d0\u9ad8\u4fdd\u7559\u7387\u548c\u6536\u5165\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u6578\u64da\u5e73\u53f0\/\">\u4e86\u89e3\u66f4\u591a<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u4f7f\u7528\u8996\u89ba\u71df\u92b7<\/h3>\n\n\n\n<p>\u6642\u5c1a\u54c1\u724c\u4e5f\u53ef\u4ee5\u4f7f\u7528 <a href=\"https:\/\/vibetrace.com\/zh\/\u7522\u54c1\u63a8\u85a6\u5f15\u64ce\/\" data-type=\"page\" data-id=\"14116\">\u8996\u89ba\u71df\u92b7<\/a> \u4ee5\u9032\u4e00\u6b65\u63d0\u5347\u7528\u6236\u9ad4\u9a57\u3002\u60a8\u53ef\u4ee5\u901a\u904e\u4f7f\u7528\u6578\u5b57\u8b1b\u6545\u4e8b\u5de5\u5177\u4e26\u63d0\u4f9b\u7528\u6236\u751f\u6210\u7684\u5167\u5bb9\u4f86\u5e6b\u52a9\u5ba2\u6236\u8cfc\u8cb7\u5408\u9069\u7684\u7522\u54c1\u4f86\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\u3002<\/p>\n\n\n\n<p>\u60a8\u9084\u53ef\u4ee5\u5728\u7db2\u7ad9\u4e0a\u5b89\u88dd\u4e00\u9805\u529f\u80fd\uff0c\u5141\u8a31\u5ba2\u6236\u901a\u904e\u9078\u64c7\u81ea\u5df1\u559c\u6b61\u7684\u984f\u8272\u3001\u6b3e\u5f0f\u548c\u8a2d\u8a08\u4f86\u8a2d\u8a08\u81ea\u5df1\u7684\u8863\u670d\u3002<\/p>\n\n\n\n<p>\u5728\u5c08\u6ce8\u65bc\u6539\u5584\u5ba2\u6236\u9ad4\u9a57\u6642\uff0c\u60a8\u9700\u8981\u95dc\u6ce8\u4ee5\u4e0b\u65b9\u9762\uff1a<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u91cd\u5b9a\u5411\u7b56\u7565<\/strong>\uff1a\u901a\u904e\u767c\u9001\u500b\u6027\u5316\u96fb\u5b50\u90f5\u4ef6\u63d0\u9192\u5b8c\u6210\u8cfc\u8cb7\uff0c\u5c07\u51b7\u6f20\u7684\u6f5b\u5728\u5ba2\u6236\u8f49\u8b8a\u70ba\u8cb7\u5bb6\u3002<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u8f15\u9b06\u9000\u8ca8<\/strong>\uff1a\u7528\u7c21\u55ae\u7684\u8a5e\u8a9e\u4f86\u5b9a\u7fa9\u9000\u8ca8\u3001\u63db\u8ca8\u3001\u9000\u6b3e\u7684\u689d\u6b3e\u3002\u60a8\u9084\u53ef\u4ee5\u4f7f\u7528\u81ea\u52d5\u5316\u7cfb\u7d71\u751f\u6210\u9000\u8ca8\u6a19\u7c64\u4e26\u8655\u7406\u9000\u6b3e\u3002<\/p>\n\n\n\n<p>\u00b7 &nbsp; <strong>\u7c21\u5316\u7d50\u8cec\u6d41\u7a0b<\/strong>\uff1a\u5c07\u904b\u8cbb\u5305\u542b\u5728\u6700\u7d42\u91d1\u984d\u4e2d\uff0c\u4ee5\u78ba\u4fdd\u60a8\u7684\u5ba2\u6236\u5728\u67e5\u770b\u984d\u5916\u8cbb\u7528\u5f8c\u4e0d\u6703\u5f9e\u7d50\u8cec\u9801\u9762\u653e\u68c4\u8cfc\u7269\u8eca\u3002<\/p>\n\n\n\n<p>\u5728\u7d50\u5e33\u9801\u9762\u4e0a\uff0c\u5b89\u88dd\u8a2a\u5ba2\u7d50\u5e33\u9078\u9805\uff0c\u56e0\u70ba\u5927\u591a\u6578\u5ba2\u6236\u4e0d\u5e0c\u671b\u5275\u5efa\u5e33\u6236\u3002\u5728\u6b64\u968e\u6bb5\u4e4b\u5f8c\uff0c\u8a62\u554f\u4ed8\u6b3e\u8a73\u7d30\u4fe1\u606f\u4e26\u63d0\u4f9b\u591a\u7a2e\u4ed8\u6b3e\u9078\u9805\u4ee5\u5b8c\u6210\u8a02\u55ae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-14-1024x478.png\" alt=\"\" class=\"wp-image-19814\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-14-1024x478.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-14-300x140.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-14-768x359.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-14-18x8.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-14.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u6642\u5c1a\u7522\u54c1\u63a8\u85a6<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u7db2\u4e0a\u6642\u88dd\u5e97\u7684\u500b\u6027\u5316\u63d0\u793a<\/h2>\n\n\n\n<p>\u96fb\u5b50\u5546\u52d9\u96f6\u552e\u5e97\u6700\u597d\u7684\u90e8\u5206\u4e4b\u4e00\u662f\u60a8\u6709\u591a\u7a2e\u500b\u6027\u5316\u6a5f\u6703\u3002\u773e\u6240\u5468\u77e5\uff0c\u5b9a\u5236\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6236\u53c3\u8207\u5ea6\u3001\u5fe0\u8aa0\u5ea6\u548c\u92b7\u91cf\u3002\u5be6\u969b\u4e0a\uff0c<a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\" target=\"_blank\" rel=\"noopener\"> 74% \u8cfc\u7269\u8005<\/a> \u5982\u679c\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u7684\u5167\u5bb9\u6c92\u6709\u500b\u6027\u5316\uff0c\u60a8\u6703\u611f\u5230\u6cae\u55aa\u3002\u4ee5\u4e0b\u662f\u500b\u6027\u5316\u60a8\u7684\u5728\u7dda\u6642\u88dd\u5e97\u7684\u4e00\u4e9b\u6700\u4f73\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<p><strong>1.<\/strong> <strong>\u6709\u91dd\u5c0d\u6027\u7684\u5efa\u8b70\uff1a <\/strong>\u500b\u6027\u5316\u5141\u8a31\u60a8\u6839\u64da\u60a8\u7684\u700f\u89bd\u6b77\u53f2\u8a18\u9304\u3001\u904e\u53bb\u7684\u8cfc\u8cb7\u8a18\u9304\u7b49\u5411\u5ba2\u6236\u63a8\u85a6\u7522\u54c1\u3002\u7814\u7a76\u8868\u660e\uff0c\u5728\u7dda\u6642\u5c1a\u5546\u5e97\u4e3b\u9801\u4e0a\u7684\u500b\u6027\u5316\u4fc3\u92b7\u5f71\u97ff\u4e86<a href=\"https:\/\/instapage.com\/blog\/personalization-statistics\" target=\"_blank\" rel=\"noopener\"> 85% \u5ba2\u6236<\/a> \u9032\u884c\u8cfc\u8cb7\u3002<\/p>\n\n\n\n<p><strong>2.<\/strong> <strong>\u81ea\u52d5\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6d3b\u52d5\uff1a <\/strong>\u81ea\u52d5\u5411\u5ba2\u6236\u767c\u9001\u901a\u7528\u96fb\u5b50\u90f5\u4ef6\u4e26\u4e0d\u662f\u4ec0\u9ebc\u5927\u554f\u984c\u3002\u7136\u800c\uff0c\u6839\u64da\u7279\u5b9a\u8cfc\u7269\u8005\u7684\u559c\u597d\u548c\u8208\u8da3\u5411\u4ed6\u5011\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u53ef\u4ee5\u70ba\u60a8\u7684\u8f49\u5316\u5e36\u4f86\u5947\u8e5f\u3002 A<a href=\"https:\/\/www.bluecore.com\/resources\/bluecore-2022-retail-ecommerce-benchmark-report\/\" target=\"_blank\" rel=\"noopener\"> \u85cd\u82af\u5831\u544a<\/a> \u7814\u7a76\u8868\u660e\uff0c\u7576\u4f01\u696d\u767c\u9001\u500b\u6027\u5316\u96fb\u5b50\u90f5\u4ef6\u6642\uff0c\u9ede\u64ca\u7387\u6703\u589e\u52a0 139%\u3002\u4f8b\u5982\uff0c\u5411\u64c1\u6709\u201c\u5ee2\u68c4\u8cfc\u7269\u8eca\u201d\u7684\u5ba2\u6236\uff08\u5373\u5411\u8cfc\u7269\u8eca\u6dfb\u52a0\u5546\u54c1\u4f46\u672a\u5b8c\u6210\u8cfc\u8cb7\u7684\u500b\u4eba\uff09\u767c\u9001\u81ea\u52d5\u96fb\u5b50\u90f5\u4ef6\u3002<\/p>\n\n\n\n<p>3. <strong>\u500b\u6027\u5316\u9020\u578b\u6280\u5de7\uff1a <\/strong>\u500b\u6027\u5316\u7684\u9020\u578b\u5efa\u8b70\uff0c\u4f8b\u5982\u5efa\u8b70\u8207\u5ba2\u6236\u8cfc\u8cb7\u7684\u5546\u54c1\u76f8\u5339\u914d\u7684\u5546\u54c1\uff0c\u662f\u4e00\u7a2e\u4e0d\u932f\u7684\u505a\u6cd5\u3002\u5927\u591a\u6578\u5ba2\u6236\u90fd\u559c\u6b61\u9019\u500b\u529f\u80fd\uff0c\u5982\u679c\u4ed6\u5011\u6c7a\u5b9a\u8cfc\u8cb7\u63a8\u85a6\u7684\u7522\u54c1\uff0c\u5c31\u6703\u5e36\u4f86\u66f4\u591a\u7684\u92b7\u91cf\u3002<\/p>\n\n\n\n<p>4. <strong>\u52d5\u614b\u7522\u54c1\u5c55\u793a<\/strong>\uff1a\u60a8\u53ef\u4ee5\u6839\u64da\u5ba2\u6236\u7684\u700f\u89bd\u6b77\u53f2\u8a18\u9304\u548c\u8208\u8da3\u52d5\u614b\u986f\u793a\u7522\u54c1\u63a8\u85a6\uff0c\u5f9e\u800c\u500b\u6027\u5316\u5546\u5e97\u7684\u700f\u89bd\u9ad4\u9a57\u3002\u9019\u5c07\u5e6b\u52a9\u60a8\u5b9a\u4f4d\u6bcf\u500b\u5ba2\u6236\uff0c\u5f9e\u800c\u986f\u8457\u63d0\u9ad8\u60a8\u7684\u8f49\u5316\u7387\u3002<\/p>\n\n\n\n<p>5. <strong>\u5b9a\u5236\u7522\u54c1\u7cfb\u5217\uff1a<\/strong> \u5728\u7dda\u6642\u5c1a\u5546\u5e97\u812b\u7a4e\u800c\u51fa\u7684\u4e00\u500b\u597d\u65b9\u6cd5\u662f\u6839\u64da\u6bcf\u4f4d\u9867\u5ba2\u7684\u8208\u8da3\u3001\u904e\u53bb\u7684\u8cfc\u8cb7\u60c5\u6cc1\u548c\u504f\u597d\uff0c\u70ba\u4ed6\u5011\u5275\u5efa\u500b\u6027\u5316\u7684\u7cfb\u5217\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">\u9700\u8981\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">\u6211\u5011\u63d0\u4f9b\u5f9e\u6230\u7565\u5230\u5be6\u65bd\u548c\u8ddf\u8e2a\u7684\u8a17\u7ba1\u670d\u52d9\u3002\u901a\u5e38\u7d50\u679c\u6703\u589e\u52a0 15-25%\u3002\u8b93\u6211\u5011\u770b\u770b\u6211\u5011\u5982\u4f55\u5e6b\u52a9\u60a8\uff01<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u71df\u92b7\u81ea\u52d5\u5316\u670d\u52d9\/\">\u4e86\u89e3\u66f4\u591a<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u901a\u904e\u7d30\u5206\u5ba2\u6236\u4f86\u589e\u52a0\u6d41\u91cf<\/h2>\n\n\n\n<p>A<a href=\"https:\/\/www.braze.com\/blog\/in-app-conversion-5-tips-infographic\/\" target=\"_blank\" rel=\"noopener\"> \u901a\u904eAppboy\u5b78\u7fd2<\/a> \u5206\u6790\u4e86\u71df\u92b7\u4eba\u54e1\u767c\u9001\u7684 100 \u5104\u689d\u6d88\u606f\u3002\u7814\u7a76\u7d50\u679c\u767c\u73fe\uff0c\u8207\u4e00\u822c\u71df\u92b7\u6d3b\u52d5\u76f8\u6bd4\uff0c\u7cbe\u901a\u5ba2\u6236\u7d30\u5206\u7684\u71df\u92b7\u6d3b\u52d5\u7684\u8f49\u5316\u7387\u63d0\u9ad8\u4e86 200%\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u5ba2\u6236\u7d30\u5206\u5c0d\u65bc\u7372\u5f97\u512a\u8cea\u92b7\u552e\u7dda\u7d22\u81f3\u95dc\u91cd\u8981\u3002\u9019\u662f\u56e0\u70ba\u60a8\u53ef\u4ee5\u5438\u5f15\u76ee\u6a19\u5e02\u5834\uff0c\u56e0\u6b64\u7372\u5f97\u7684\u6d41\u91cf\u662f\u76f8\u95dc\u7684\u4e26\u4e14\u53ef\u4ee5\u8f49\u5316\u3002<\/p>\n\n\n\n<p>\u5728\u7dda\u6642\u88dd\u5e97\u61c9\u8003\u616e\u7684\u57fa\u672c\u7d30\u5206\u985e\u578b\u662f\uff1a<\/p>\n\n\n\n<p>1. <strong>\u6309\u5e74\u9f61\uff1a <\/strong>\u96fb\u5b50\u5546\u52d9\u6642\u88dd\u5e97\u53ef\u4ee5\u8f15\u9b06\u5730\u6839\u64da\u5e74\u9f61\u5c0d\u6f5b\u5728\u5ba2\u6236\u9032\u884c\u7d30\u5206\u3002\u4f8b\u5982\uff0c<a href=\"https:\/\/www.insiderintelligence.com\/content\/gen-z-buy-now-pay-later\" target=\"_blank\" rel=\"noopener\"> 55.1%<\/a> \u7684 Z \u4e00\u4ee3\u4f7f\u7528\u201c\u7acb\u5373\u8cfc\u8cb7\uff0c\u7a0d\u5f8c\u4ed8\u6b3e\u201d\u9078\u9805\uff0c\u800c\u5b30\u5152\u6f6e\u4e00\u4ee3\u7684\u6bd4\u4f8b\u70ba 16.3%\u3002 <\/p>\n\n\n\n<p>\u540c\u6a23\uff0c\u5e74\u8f15\u7684\u9867\u5ba2\u66f4\u559c\u6b61\u6d41\u884c\u7684\u5546\u54c1\uff0c\u800c\u5e74\u9577\u7684\u9867\u5ba2\u5247\u559c\u6b61\u66f4\u6c38\u6046\u548c\u7d93\u5178\u7684\u55ae\u54c1\u3002<\/p>\n\n\n\n<p>\u57fa\u65bc\u5e74\u9f61\u7684\u901a\u5e38\u7d30\u5206\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>18-24<\/li>\n\n\n\n<li>24-35<\/li>\n\n\n\n<li>35-50<\/li>\n\n\n\n<li>50-65<\/li>\n\n\n\n<li>65+<\/li>\n<\/ul>\n\n\n\n<p>2. <strong>\u6309\u6027\u5225\uff1a <\/strong>\u70ba\u5973\u6027\u548c\u7537\u6027\u5275\u5efa\u55ae\u7368\u7cfb\u5217\u7684\u5728\u7dda\u670d\u88dd\u96f6\u552e\u5546\u53ef\u4ee5\u901a\u904e\u6309\u6027\u5225\u7d30\u5206\u5e02\u5834\u4f86\u53d7\u76ca\u3002\u6b64\u5916\uff0c\u60a8\u7684\u71df\u92b7\u6d3b\u52d5\u9084\u53ef\u4ee5\u91dd\u5c0d\u5973\u6027\u9032\u884c\u500b\u6027\u5316\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0cMindshare\/Ogilvy &amp; Mather \u7684\u4e00\u9805\u7814\u7a76\u8868\u660e<a href=\"https:\/\/girlpowermarketing.com\/statistics-purchasing-power-women\/\" target=\"_blank\" rel=\"noopener\"> 92% \u5973\u6027\u6e9d\u901a<\/a> \u6709\u95dc\u5411\u4ed6\u4eba\u63d0\u4f9b\u7684\u4ea4\u6613\u548c\u4fc3\u92b7\u4fe1\u606f\u3002\u56e0\u6b64\uff0c\u60a8\u7684\u5546\u5e97\u53ef\u4ee5\u5229\u7528\u9019\u4e9b\u4fe1\u606f\u4e26\u5728\u63a8\u85a6\u71df\u92b7\u6d3b\u52d5\u4e2d\u91dd\u5c0d\u5973\u6027\u3002<\/p>\n\n\n\n<p>\u5728\u8003\u616e\u6027\u5225\u6642\uff0c\u8acb\u59cb\u7d42\u8003\u616e\u9ed8\u8a8d\u503c\u3002\u4e5f\u8a31\u6709\u4e9b\u4eba\u4e0d\u60f3\u5206\u4eab\u4ed6\u5011\u7684\u6027\u5225\uff0c\u6216\u8005\u4f60\u6839\u672c\u7121\u6cd5\u64c1\u6709\u5b83\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7537\u6027<\/li>\n\n\n\n<li>\u5973\u6027<\/li>\n\n\n\n<li>\u672a\u77e5\uff08\u672a\u63d0\u4f9b\uff09<\/li>\n<\/ul>\n\n\n\n<p>3. <strong>\u6309\u5730\u9ede\uff1a <\/strong>\u96fb\u5b50\u5546\u52d9\u6642\u88dd\u5e97\u53ef\u4ee5\u901a\u904e\u6309\u5730\u9ede\u7d30\u5206\u5ba2\u6236\u7fa4\u4f86\u53d7\u76ca\uff0c\u56e0\u70ba\u6bcf\u500b\u5730\u5340\u53ef\u80fd\u5c0d\u98a8\u683c\u6709\u4e0d\u540c\u7684\u504f\u597d\u3002 <\/p>\n\n\n\n<p>\u4f4d\u7f6e\u7d30\u5206\u9084\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5728\u6b63\u78ba\u7684\u6642\u9593\u9032\u884c\u71df\u92b7\uff0c\u56e0\u70ba\u60a8\u53ef\u4ee5\u5728\u53d7\u773e\u6700\u6d3b\u8e8d\u7684\u6642\u9593\u767c\u5e03\u71df\u92b7\u6d3b\u52d5\u3002<\/p>\n\n\n\n<p>\u7576\u57fa\u65bc\u4f4d\u7f6e\u7684\u7d30\u5206\u5f88\u91cd\u8981\u6642\uff0c\u8acb\u8003\u616e\u4ee5\u4e0b\u56e0\u7d20\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ea4\u8ca8\u5730\u9ede<\/li>\n\n\n\n<li>\u60a8\u7684\u5be6\u9ad4\u5e97\uff08\u5982\u679c\u6709\uff09<\/li>\n\n\n\n<li>\u5927\u591a\u6578\u5ba2\u6236\u4f86\u81ea\u7684\u5730\u5340<\/li>\n<\/ul>\n\n\n\n<p>4. <strong>\u6309\u751f\u6d3b\u65b9\u5f0f\uff1a <\/strong>\u6839\u64da\u4eba\u5011\u4e0d\u540c\u7684\u751f\u6d3b\u65b9\u5f0f\u9032\u884c\u7d30\u5206\u53ef\u80fd\u662f\u4e00\u7a2e\u6709\u6548\u7684\u71df\u92b7\u6280\u5de7\u3002\u60a8\u53ef\u4ee5\u5c07\u5728\u7dda\u5546\u5e97\u4e2d\u7684\u7522\u54c1\u7cfb\u5217\u5206\u70ba\u4e0d\u540c\u7684\u985e\u5225\uff0c\u4ee5\u5438\u5f15\u7279\u5b9a\u7fa4\u9ad4\u3002 <\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u662f\u5fd9\u788c\u7684\u5973\u5546\u4eba\uff0c\u60a8\u7684\u5ee3\u544a\u7cfb\u5217\u53ef\u4ee5\u570d\u7e5e\u6b63\u88dd\u5c55\u958b\u3002\u7136\u800c\uff0c\u5982\u679c\u60a8\u7684\u76ee\u6a19\u5ba2\u6236\u662f\u71b1\u611b\u5065\u8eab\u7684\u5ba2\u6236\uff0c\u5247\u53ef\u4ee5\u5275\u5efa\u7a81\u51fa\u60a8\u7684\u904b\u52d5\u670d\u7cfb\u5217\u7684\u526f\u672c\u3002<\/p>\n\n\n\n<p>\u70ba\u4e86\u6aa2\u6e2c\u751f\u6d3b\u65b9\u5f0f\uff0c\u6211\u5011\u5efa\u8b70\u60a8\u4f7f\u7528\u4ee5\u4e0b\u6578\u64da\u503c\uff1a<\/p>\n\n\n\n<ul 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<a title=\"\u5982\u4f55\u63d0\u9ad8\u5728\u7dda\u6642\u88dd\u5e97\u7684\u8f49\u5316\u7387 - \u5b8c\u6574\u6307\u5357\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/zh\/\u5982\u4f55\u63d0\u9ad8\u5728\u7dda\u6642\u88dd\u5e97\u8f49\u5316\u7387\u5b8c\u6574\u6307\u5357\/\" aria-label=\"\u95b1\u8b80\u66f4\u591a\u95dc\u65bc\u5982\u4f55\u63d0\u9ad8\u7dda\u4e0a\u6642\u88dd\u5e97\u7684\u8f49\u63db\u7387 - \u5b8c\u6574\u6307\u5357\"> <\/a><\/p>","protected":false},"author":9,"featured_media":19819,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[60,117,89],"class_list":["post-19766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-conversion-rate","tag-fashion-industry","tag-level2","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/19766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/comments?post=19766"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/19766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media\/19819"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media?parent=19766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/categories?post=19766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/tags?post=19766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}