{"id":19619,"date":"2023-03-10T01:26:40","date_gmt":"2023-03-10T01:26:40","guid":{"rendered":"https:\/\/vibetrace.com\/?p=19619"},"modified":"2023-03-29T16:19:36","modified_gmt":"2023-03-29T16:19:36","slug":"revenue-per-visitor","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u6bcf\u500b\u8a2a\u5ba2\u7684\u6536\u5165\/","title":{"rendered":"\u6bcf\u500b\u8a2a\u5ba2\u7684\u6536\u5165"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u6536\u5165\u8b93\u60a8\u7684\u4f01\u696d\u4e86\u89e3\u5176\u7522\u54c1\u7684\u50f9\u503c\uff0c\u900f\u904e\u6df1\u5165\u4e86\u89e3\u4ed6\u5011\u6536\u5230\u7684\u6d41\u91cf\u4f86\u63a8\u52d5\u6210\u9577\u3002<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>\u7136\u800c\uff0c\u9019\u500b\u6307\u6a19\u5c0d\u65bc\u5206\u6790\u4f86\u8aaa\u4e26\u4e0d\u7e3d\u662f\u53ef\u9760\u7684\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c <strong>\u9ad8\u6d41\u91cf\u53ef\u80fd\u5177\u6709\u4f4e\u8f49\u63db\u7387\uff0c\u5f9e\u800c\u964d\u4f4e RPV<\/strong>. <\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u9019\u4e26\u4e0d\u4e00\u5b9a\u8868\u660e\u51fa\u4e86\u554f\u984c\uff0c\u56e0\u70ba\u6d41\u91cf\u4e26\u4e0d\u7e3d\u662f\u8f49\u5316\u70ba\u5373\u6642\u92b7\u552e\u3002\u76f8\u53cd\uff0c\u5373\u4f7f\u6d41\u91cf\u8f03\u4f4e\uff0c\u4ecd\u7136\u53ef\u4ee5\u7522\u751f\u5927\u91cf\u7684\u92b7\u552e\u3002&nbsp;<\/p>\n\n\n\n<p>RPV \u4ee5\u6d41\u91cf\u50f9\u503c\u70ba\u4e2d\u5fc3\uff0c\u6d41\u91cf\u50f9\u503c\u53ef\u80fd\u4e26\u4e0d\u7e3d\u662f\u53ef\u9760\uff0c\u4f46\u6700\u597d\u8207\u5176\u4ed6\u6307\u6a19\u4e00\u8d77\u4f7f\u7528\u4ee5\u9a57\u8b49\u5176\u7d50\u679c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u6bcf\u4f4d\u8a2a\u5ba2\u6536\u5165\uff1f<\/h2>\n\n\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">\u6bcf\u6b21\u8a2a\u554f\u6536\u5165\u7684\u5b9a\u7fa9<\/p>\n\n\n\n<p>\u6bcf\u500b\u8a2a\u5ba2\u7684\u6536\u5165 (RPV) \u662f\u7528\u65bc\u8861\u91cf\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u7684\u6bcf\u500b\u8a2a\u5ba2\u7522\u751f\u7684\u5e73\u5747\u6536\u5165\u7684\u6307\u6a19\u3002<\/p>\n\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>\u5c0d\u65bc\u4f9d\u8cf4\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u6d41\u91cf\u4f86\u7522\u751f\u6536\u5165\u7684\u4f01\u696d\u4f86\u8aaa\uff0cRPV \u662f\u4e00\u500b\u6709\u7528\u7684\u6307\u6a19\u3002\u8ffd\u8e64\u4e00\u6bb5\u6642\u9593\u5167\u7684 RPV \u53ef\u4ee5\u5e6b\u52a9\u60a8\u8b58\u5225\u8da8\u52e2\u4e26\u8abf\u6574\u5176\u884c\u92b7\u548c\u92b7\u552e\u7b56\u7565\uff0c\u4ee5\u512a\u5316\u5275\u6536\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0cRPV \u53ef\u80fd\u6703\u56e0\u884c\u696d\u3001\u6240\u92b7\u552e\u7684\u7522\u54c1\u6216\u670d\u52d9\u4ee5\u53ca\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u7684\u54c1\u8cea\u7b49\u56e0\u7d20\u800c\u6709\u5f88\u5927\u5dee\u7570\u3002\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6bcf\u4f4d\u8a2a\u5ba2\u6536\u5165\u516c\u5f0f<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/revenue-per-visitor-formula-1-1024x512.png\" alt=\"\" class=\"wp-image-19764\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/revenue-per-visitor-formula-1-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/revenue-per-visitor-formula-1-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/revenue-per-visitor-formula-1-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/revenue-per-visitor-formula-1-18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/revenue-per-visitor-formula-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5b83\u7684\u8a08\u7b97\u65b9\u6cd5\u662f\u7528\u7d66\u5b9a\u6642\u671f\u5167\u7db2\u7ad9\u6216\u61c9\u7528\u7a0b\u5f0f\u7684\u8a2a\u5ba2\u6578\u91cf\u9664\u4ee5\u7522\u751f\u7684\u7e3d\u6536\u5165\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u7db2\u7ad9\u5728\u4e00\u500b\u6708\u5167\u7522\u751f $10,000 \u7684\u6536\u5165\uff0c\u4e26\u5728\u540c\u4e00\u6642\u9593\u6bb5\u5167\u64c1\u6709 10,000 \u540d\u8a2a\u5ba2\uff0c\u5247 RPV \u5c07\u70ba $1\uff08$10,000 \/ 10,000 \u540d\u8a2a\u5ba2\uff09\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4f7f\u7528\u8f49\u63db\u7387\u548c\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u7684\u516c\u5f0f<\/h4>\n\n\n\n<p>\u8981\u8a08\u7b97\u6bcf\u4f4d\u8a2a\u5ba2\u6536\u5165 (RPV)\uff0c\u60a8\u5fc5\u9808\u540c\u6642\u8003\u616e\u8f49\u63db\u7387\u548c\u5e73\u5747\u8a02\u55ae\u50f9\u503c (AOV)\uff0c\u4ee5\u4e86\u89e3\u54ea\u4e9b\u56e0\u7d20\u5c0d\u6574\u9ad4\u92b7\u552e\u6709\u6548\uff0c\u54ea\u4e9b\u7121\u6548\u3002<\/p>\n\n\n\n<p>\u5118\u7ba1\u8f49\u63db\u7387\u548c AOV \u53ef\u80fd\u770b\u8d77\u4f86\u4e0d\u540c\u4e14\u622a\u7136\u4e0d\u540c\uff0c\u4f46\u5b83\u5011\u5bc6\u5207\u76f8\u95dc\u3002\u8f49\u63db\u7387\u8861\u91cf\u92b7\u552e\u6578\u91cf\uff0c\u800c AOV \u8868\u793a\u6bcf\u6b21\u92b7\u552e\u80cc\u5f8c\u7684\u7f8e\u5143\u50f9\u503c\u3002\u5169\u8005\u5c0d\u65bc\u4e86\u89e3\u4f01\u696d\u7684\u7e3d\u6536\u5165\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n\n\n\n<p>RPV \u662f\u4e00\u500b\u7d9c\u5408\u6307\u6a19\uff0c\u5b83\u5c07\u8f49\u63db\u7387\u548c AOV \u7d50\u5408\u8d77\u4f86\u4ee5\u5275\u5efa\u55ae\u500b\u503c\uff0c\u5f9e\u800c\u5f4c\u5408\u4e86\u5169\u500b\u96fb\u5b50\u5546\u52d9\u6307\u6a19\u4e4b\u9593\u7684\u5dee\u8ddd\u3002<\/p>\n\n\n\n<p>RPV \u53ef\u4ee5\u7528\u8f49\u63db\u7387\u4e58\u4ee5 AOV \u4f86\u8a08\u7b97\uff1a<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><strong>RPV = \u8f49\u63db\u7387 x AOV<\/strong><\/p>\n\n\n\n<p>\u6bcf\u500b\u8a2a\u5ba2\u7684\u6536\u5165\u662f\u8a55\u4f30\u8f49\u63db\u5de5\u4f5c\u4e26\u78ba\u5b9a\u54ea\u4e9b\u7b56\u7565\u6210\u529f\u7684\u6709\u7528\u6307\u6a19\u3002 RPV \u70ba\u6b63\u503c\u8868\u793a\u884c\u92b7\u5de5\u4f5c\u6b63\u671d\u8457\u6b63\u78ba\u7684\u65b9\u5411\u767c\u5c55\uff0c\u800c RPV \u4e0b\u964d\u5247\u53ef\u80fd\u8868\u793a\u6d41\u91cf\u4e0d\u5408\u683c\u6216\u5ba2\u6236\u65c5\u7a0b\u4e2d\u5b58\u5728\u554f\u984c\u3002<\/p>\n\n\n\n<p>\u6709\u8a31\u591a\u56e0\u7d20\u53ef\u80fd\u6703\u5f71\u97ff RPV\uff0c\u4f8b\u5982\u7db2\u7ad9\u4e0a\u7af6\u722d\u5c0d\u624b\u7684\u5ee3\u544a\u5c07\u8a2a\u5ba2\u91cd\u65b0\u5c0e\u5411\u5230\u7af6\u722d\u5c0d\u624b\u7684\u7db2\u7ad9\u3001\u512a\u60e0\u5238\u64f4\u5c55\u6feb\u7528\u3001\u8cfc\u7269\u8eca\u653e\u68c4\u554f\u984c\u6216\u7db2\u7ad9\u6548\u80fd\u554f\u984c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6309\u884c\u696d\u5283\u5206\u7684\u6bcf\u4f4d\u8a2a\u5ba2\u6536\u5165\u57fa\u6e96<\/h3>\n\n\n\n<p>\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u6536\u5165 (RPV) \u57fa\u6e96\u53ef\u80fd\u56e0\u884c\u696d\u800c\u7570\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4e0d\u540c\u884c\u696d\u7684\u4e00\u4e9b\u7c97\u7565 RPV \u57fa\u6e96\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/revenue-per-visitor-by-industry-1024x1024.png\" alt=\"\" class=\"wp-image-19723\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/revenue-per-visitor-by-industry-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/revenue-per-visitor-by-industry-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/revenue-per-visitor-by-industry-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/revenue-per-visitor-by-industry-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/revenue-per-visitor-by-industry-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/revenue-per-visitor-by-industry.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>\u884c\u696d<\/strong><\/td><td><strong>\u5e73\u5747\u8a02\u55ae\u50f9\u503c<\/strong><\/td><td><strong>\u514c\u63db\u7387<\/strong><\/td><td><strong>\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u6536\u5165<\/strong><\/td><\/tr><tr><td>\u5962\u4f88\u54c1\u8207\u73e0\u5bf6<\/td><td>182<\/td><td>1.21%<\/td><td>2.20<\/td><\/tr><tr><td>\u5bb6\u5c45\u53ca\u5bb6\u5177<\/td><td>139<\/td><td>6.30%<\/td><td>8.76<\/td><\/tr><tr><td>\u6642\u88dd\u3001\u914d\u98fe\u548c\u670d\u88dd<\/td><td>126<\/td><td>3.12%<\/td><td>3.93<\/td><\/tr><tr><td>\u7f8e\u5bb9\u53ca\u500b\u4eba\u8b77\u7406<\/td><td>112<\/td><td>4.09%<\/td><td>4.58<\/td><\/tr><tr><td>\u591a\u54c1\u724c\u96f6\u552e<\/td><td>109<\/td><td>2.20%<\/td><td>2.40<\/td><\/tr><tr><td>\u98df\u54c1\u8207\u98f2\u6599<\/td><td>75<\/td><td>5.45%<\/td><td>4.09<\/td><\/tr><tr><td>\u5bf5\u7269\u8b77\u7406\u548c\u7378\u91ab\u670d\u52d9<\/td><td>71<\/td><td>3.73%<\/td><td>2.65<\/td><\/tr><tr><td>\u6d88\u8cbb\u54c1<\/td><td>37<\/td><td>4.55%<\/td><td>1.68<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u8cc7\u6599\u4f86\u6e90\uff1a\u80a1\u606f\u6536\u76ca\u7387<\/figcaption><\/figure>\n\n\n\n<p>\u6b64\u6578\u64da\u4ee3\u8868\u6bcf\u6b21\u9ede\u64ca\u6216\u9020\u8a2a\u5404\u884c\u696d\u7db2\u7ad9\u6240\u7522\u751f\u7684\u5e73\u5747\u6536\u5165\u3002\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u6536\u5165\u4ee5\u7f8e\u5143\u70ba\u55ae\u4f4d\u5831\u544a\uff0c\u6578\u64da\u6309\u4e0d\u540c\u884c\u696d\u5206\u985e\u3002 <\/p>\n\n\n\n<p>\u6578\u64da\u4e2d\u5217\u51fa\u7684\u884c\u696d\u5305\u62ec\u5962\u4f88\u54c1\u548c\u73e0\u5bf6\u3001\u5bb6\u5c45\u548c\u5bb6\u5177\u3001\u6642\u5c1a\u3001\u914d\u4ef6\u548c\u670d\u88dd\u3001\u7f8e\u5bb9\u548c\u500b\u4eba\u8b77\u7406\u3001\u591a\u54c1\u724c\u96f6\u552e\u3001\u98df\u54c1\u548c\u98f2\u6599\u3001\u5bf5\u7269\u8b77\u7406\u548c\u7378\u91ab\u670d\u52d9\u4ee5\u53ca\u6d88\u8cbb\u54c1\u3002 <\/p>\n\n\n\n<p>\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u6536\u5165\u662f\u900f\u904e\u5c07\u8f49\u63db\u7387\u548c\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u6578\u64da\u4e58\u4ee5\u884c\u696d\u4f86\u8a08\u7b97\u7684\uff0c\u5982\u80a1\u606f\u6536\u76ca\u7387\u6240\u63d0\u4f9b\u3002<\/p>\n\n\n\n<p>\u5bb6\u5c45\u548c\u5bb6\u5177\u884c\u696d\u7684\u6bcf\u4f4d\u8a2a\u5ba2\u6536\u5165\u6700\u9ad8\uff0c\u6bcf\u6b21\u9ede\u64ca\u5e73\u5747\u6536\u5165\u70ba $8.76\u3002\u6d88\u8cbb\u54c1\u7522\u696d\u7684\u6bcf\u4f4d\u8a2a\u5ba2\u6536\u5165\u6700\u4f4e\uff0c\u6bcf\u6b21\u9ede\u64ca\u5e73\u5747\u6536\u5165\u70ba $1.68\u3002 <\/p>\n\n\n\n<p>\u9019\u4e9b\u6578\u64da\u5c0d\u65bc\u4f01\u696d\u548c\u6295\u8cc7\u8005\u4e86\u89e3\u4e0d\u540c\u884c\u696d\u5728\u6bcf\u6b21\u9ede\u64ca\u6216\u8a2a\u554f\u5176\u7db2\u7ad9\u7684\u6536\u5165\u65b9\u9762\u7684\u8868\u73fe\u53ef\u80fd\u5f88\u6709\u7528\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5982\u4f55\u8ffd\u8e64\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u6536\u5165\uff1f<\/h3>\n\n\n\n<p>\u6709\u8a31\u591a\u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u60a8\u8ffd\u8e64\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u6536\u5165\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u9078\u9805\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-revenue-per-visitor-1024x1024.png\" alt=\"\" class=\"wp-image-19722\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-revenue-per-visitor-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-revenue-per-visitor-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-revenue-per-visitor-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-revenue-per-visitor-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-revenue-per-visitor-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/track-revenue-per-visitor.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u8c37\u6b4c\u5206\u6790\uff1a <\/strong>Google Analytics \u662f\u4e00\u6b3e\u514d\u8cbb\u5de5\u5177\uff0c\u53ef\u5354\u52a9\u60a8\u8ffd\u8e64\u6bcf\u4f4d\u8a2a\u5ba2\u7522\u751f\u7684\u6536\u5165\u3002\u60a8\u53ef\u4ee5\u5728 Google Analytics \u4e2d\u8a2d\u5b9a\u96fb\u5b50\u5546\u52d9\u8ffd\u8e64\u4f86\u8ffd\u8e64\u6bcf\u7b46\u4ea4\u6613\u7522\u751f\u7684\u6536\u5165\uff0c\u7136\u5f8c\u5c07\u8a72\u6536\u5165\u9664\u4ee5\u8a2a\u5ba2\u6578\u91cf\u4ee5\u7372\u5f97\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u6536\u5165\u3002<\/p>\n\n\n\n<p><strong>\u543b\u6e2c\u91cf\uff1a <\/strong>Kissmetrics \u662f\u4e00\u6b3e\u4ed8\u8cbb\u5de5\u5177\uff0c\u53ef\u5e6b\u52a9\u60a8\u8ffd\u8e64\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u6536\u5165\uff0c\u4ee5\u53ca\u7528\u6236\u53c3\u8207\u5ea6\u548c\u751f\u547d\u9031\u671f\u50f9\u503c\u7b49\u5176\u4ed6\u6307\u6a19\u3002\u60a8\u53ef\u4ee5\u5728 Kissmetrics \u4e2d\u8a2d\u5b9a\u6f0f\u6597\u8ffd\u8e64\u548c\u7fa4\u7d44\u5206\u6790\uff0c\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u8a2a\u5ba2\u5982\u4f55\u8207\u60a8\u7684\u7db2\u7ad9\u4e92\u52d5\u4ee5\u53ca\u4ed6\u5011\u7522\u751f\u4e86\u591a\u5c11\u6536\u5165\u3002<\/p>\n\n\n\n<p><strong>\u6df7\u5408\u9762\u677f\uff1a <\/strong>Mixpanel \u662f\u53e6\u4e00\u7a2e\u4ed8\u8cbb\u5de5\u5177\uff0c\u53ef\u4ee5\u5e6b\u52a9\u60a8\u8ffd\u8e64\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u6536\u5165\u3002\u5b83\u63d0\u4f9b\u4e86\u4e00\u7cfb\u5217\u5206\u6790\u548c\u53c3\u8207\u5de5\u5177\uff0c\u5305\u62ec\u6f0f\u6597\u5206\u6790\u3001A\/B \u6e2c\u8a66\u548c\u7fa4\u7d44\u5206\u6790\u3002<\/p>\n\n\n\n<p><strong>\u71b1\u7f50\uff1a<\/strong> Hotjar \u662f\u4e00\u500b\u53ef\u4ee5\u5e6b\u52a9\u60a8\u8ffd\u8e64\u7db2\u7ad9\u4e0a\u8a2a\u5ba2\u884c\u70ba\u7684\u5de5\u5177\u3002\u96d6\u7136\u5b83\u4e0d\u63d0\u4f9b\u76f4\u63a5\u6536\u5165\u8ddf\u8e2a\uff0c\u4f46\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b83\u4f86\u5206\u6790\u8a2a\u5ba2\u884c\u70ba\u4e26\u5c0d\u60a8\u7684\u7db2\u7ad9\u9032\u884c\u66f4\u6539\u4ee5\u589e\u52a0\u6536\u5165\u3002<\/p>\n\n\n\n<p>\u6700\u7d42\uff0c\u60a8\u9078\u64c7\u7684\u5de5\u5177\u5c07\u53d6\u6c7a\u65bc\u60a8\u7684\u7279\u5b9a\u9700\u6c42\u548c\u9810\u7b97\u3002\u6709\u4e9b\u5de5\u5177\u53ef\u80fd\u63d0\u4f9b\u66f4\u9ad8\u7d1a\u7684\u529f\u80fd\uff0c\u800c\u5176\u4ed6\u5de5\u5177\u53ef\u80fd\u66f4\u5be6\u60e0\u6216\u66f4\u5bb9\u6613\u4f7f\u7528\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">\u60a8\u9700\u8981\u96fb\u5b50\u5546\u52d9\u5206\u6790\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">\u514d\u8cbb\u6e2c\u8a66\u6211\u5011\u7684\u5de5\u5177\uff0c\u770b\u770b\u6211\u5011\u7684\u96fb\u5b50\u5546\u52d9\u5206\u6790\u529f\u80fd\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u4ee5\u66f4\u597d\u7684\u65b9\u5f0f\u958b\u5c55\u71df\u92b7\u6d3b\u52d5\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u5546\u52d9\u5206\u6790\u8edf\u4ef6\/\">\u4e86\u89e3\u66f4\u591a<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u60a8\u61c9\u8a72\u591a\u4e45\u6aa2\u67e5\u4e00\u6b21\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u6536\u5165\uff1f<\/h3>\n\n\n\n<p>\u6aa2\u67e5\u6bcf\u4f4d\u8a2a\u5ba2\u6536\u5165 (RPV) \u7684\u983b\u7387\u53d6\u6c7a\u65bc\u591a\u500b\u56e0\u7d20\uff0c\u4f8b\u5982\u4f01\u696d\u898f\u6a21\u3001\u884c\u696d\u548c\u7db2\u7ad9\u6d41\u91cf\u6c34\u6e96\u3002\u4e00\u822c\u60c5\u6cc1\u4e0b\uff0c\u5efa\u8b70\u5b9a\u671f\u8907\u67e5RPV\uff0c\u4f8b\u5982 <strong>\u6bcf\u9031\u3001\u6bcf\u5169\u9031\u6216\u6bcf\u6708<\/strong>.<\/p>\n\n\n\n<p><strong>\u6bcf\u9031\u6216\u6bcf\u96d9\u9031\uff1a <\/strong>\u5c0d\u65bc\u6d41\u91cf\u8f03\u4f4e\u7684\u5c0f\u578b\u4f01\u696d\uff0c\u6bcf\u9031\u6216\u6bcf\u5169\u9031\u76e3\u63a7\u4e00\u6b21 RPV \u53ef\u80fd\u5c31\u8db3\u5920\u4e86\u3002<\/p>\n\n\n\n<p><strong> \u6bcf\u65e5\u6216\u6bcf\u9031\uff1a<\/strong> \u5c0d\u65bc\u6d41\u91cf\u8f03\u5927\u7684\u5927\u578b\u4f01\u696d\uff0c\u53ef\u80fd\u9700\u8981\u66f4\u983b\u7e41\u5730\u76e3\u63a7 RPV\uff0c\u4f8b\u5982\u6bcf\u5929\u6216\u6bcf\u9031\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5fc5\u9808\u5728\u5176\u4ed6\u6307\u6a19\u7684\u80cc\u666f\u4e0b\u67e5\u770b RPV\uff0c\u4ee5\u4fbf\u66f4\u5168\u9762\u5730\u4e86\u89e3\u696d\u52d9\u8868\u73fe\u3002\u4f8b\u5982\uff0c\u76e3\u63a7 RPV \u4ee5\u53ca\u5176\u4ed6\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPI)\uff08\u4f8b\u5982\u8f49\u63db\u7387\u3001\u8df3\u51fa\u7387\u548c\u8cfc\u7269\u8eca\u653e\u68c4\u7387\uff09\u53ef\u4ee5\u5e6b\u52a9\u8b58\u5225\u8da8\u52e2\u548c\u9700\u8981\u95dc\u6ce8\u7684\u9818\u57df\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6bcf\u4f4d\u8a2a\u5ba2\u6536\u5165\u8a08\u7b97\u5668<\/h2>\n\n\n\n<p>\u60a8\u60f3\u8a08\u7b97\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u6536\u5165\u55ce\uff1f\u4f7f\u7528\u4e0b\u9762\u6211\u5011\u7684\u7c21\u55ae\u8a08\u7b97\u5668\u3002&nbsp;<\/p>\n\n\n<div class=\"gb-container gb-container-c4533411\"><div class=\"gb-inside-container\">\n\n<h3 class=\"wp-block-heading\">\u7c21\u55ae\u7684\u6bcf\u4f4d\u8a2a\u5ba2\u6536\u5165\u8a08\u7b97\u5668<\/h3>\n\n\n\n<style>\n      .input {\n        text-align: center;\n      }\n    <\/style>\n    <div class=\"container\">\n      <form action=\"\">\n<div class=\"row\">\n        <label>\u53c3\u89c0\u4eba\u6578\uff1a <input type=\"number\" min=\"0\" value=\"1000\" id=\"visitors\" class=\"input\" required=\"\"><\/label>\n<\/div>\n<div class=\"row\">\n        <label>\u6536\u5165\uff1a <input type=\"number\" min=\"0\" value=\"5\" id=\"conversions\" class=\"input\" required=\"\"><\/label>\n<\/div>\n        <button type=\"button\" onclick=\"calculateConversionRate();\">\u8a08\u7b97<\/button>\n        <br>\n        <span>\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u6536\u5165\uff1a <span id=\"conversionRate\"><\/span><\/span>\n      <input type=\"hidden\" name=\"trp-form-language\" value=\"zh\"\/><\/form>\n    <\/div>\n    <script>\n      function calculateConversionRate() {\n        var visitors = document.getElementById('visitors').value;\n        var conversions = document.getElementById('conversions').value;\n        var conversionRate = ((conversions \/ visitors));\n        document.getElementById('conversionRate').innerHTML = conversionRate + '';\n      }\n    <\/script>\n\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc\u6bcf\u4f4d\u8a2a\u5ba2\u6536\u5165\u7684\u91cd\u8981\u4e8b\u9805<\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u6709\u95dc\u6bcf\u4f4d\u8a2a\u5ba2\u6536\u5165 (RPV) \u7684\u4e00\u4e9b\u91cd\u8981\u4e8b\u9805\uff1a<\/p>\n\n\n\n<p><strong>\u8861\u91cf\u7522\u751f\u6536\u5165\u7684\u6d41\u91cf\u50f9\u503c\uff1a <\/strong>RPV \u662f\u7528\u4f86\u8861\u91cf\u4f01\u696d\u7db2\u7ad9\u6216\u7dda\u4e0a\u5546\u5e97\u5275\u6536\u6548\u7387\u7684\u91cd\u8981\u6307\u6a19\u3002\u5c07\u7e3d\u6536\u5165\u9664\u4ee5\u8a2a\u5ba2\u6578\u91cf\uff0c\u4f01\u696d\u53ef\u4ee5\u8a08\u7b97\u51fa\u6bcf\u4f4d\u8a2a\u5ba2\u7522\u751f\u7684\u5e73\u5747\u6536\u5165\u3002<\/p>\n\n\n\n<p><strong>\u56e0\u884c\u696d\u800c\u7570\uff1a <\/strong>RPV \u53ef\u80fd\u56e0\u884c\u696d\u3001\u63d0\u4f9b\u7684\u7522\u54c1\u6216\u670d\u52d9\u4ee5\u53ca\u76ee\u6a19\u53d7\u773e\u800c\u6709\u5f88\u5927\u5dee\u7570\u3002\u5c07 RPV \u8207\u884c\u696d\u57fa\u6e96\u548c\u7af6\u722d\u5c0d\u624b\u7684\u8868\u73fe\u9032\u884c\u6bd4\u8f03\u5c0d\u65bc\u78ba\u5b9a\u4f01\u696d\u5728\u5275\u9020\u6536\u5165\u65b9\u9762\u7684\u8868\u73fe\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n<p><strong>\u50c5\u9650\u65bc\u8a2a\u5ba2\u50c5\u5728\u7db2\u7ad9\u4e0a\u7522\u751f\u7684\u6536\u5165\uff1a <\/strong>\u96d6\u7136 RPV \u53ef\u4ee5\u63d0\u4f9b\u6709\u95dc\u4f01\u696d\u5275\u6536\u6f5b\u529b\u7684\u5bf6\u8cb4\u898b\u89e3\uff0c\u4f46\u5b83\u4e26\u4e0d\u80fd\u8aaa\u660e\u5168\u90e8\u3002\u5728\u8a55\u4f30\u4f01\u696d\u7684\u5275\u6536\u6f5b\u529b\u6642\uff0c\u9084\u61c9\u8003\u616e\u5176\u4ed6\u6307\u6a19\uff0c\u4f8b\u5982\u8f49\u63db\u7387\u3001\u5ba2\u6236\u751f\u547d\u9031\u671f\u50f9\u503c\u548c\u5ba2\u6236\u7372\u53d6\u6210\u672c\u3002<\/p>\n\n\n\n<p><strong>\u9700\u8981\u6574\u9ad4\u65b9\u6cd5\uff1a<\/strong> \u63d0\u9ad8 RPV \u9700\u8981\u63a1\u53d6\u6574\u9ad4\u65b9\u6cd5\uff0c\u5305\u62ec\u512a\u5316\u4f01\u696d\u7db2\u7ad9\u6216\u7dda\u4e0a\u5546\u5e97\u7684\u5404\u500b\u65b9\u9762\uff0c\u4f8b\u5982\u7db2\u7ad9\u8a2d\u8a08\u3001\u7522\u54c1\u4f9b\u61c9\u3001\u5b9a\u50f9\u7b56\u7565\u548c\u884c\u92b7\u6d3b\u52d5\u3002<\/p>\n\n\n\n<p><strong>\u5916\u5728\u56e0\u7d20\u7684\u8b8a\u5316\u5f71\u97ffRPV\uff1a<\/strong> RPV \u53ef\u80fd\u53d7\u5230\u5b63\u7bc0\u6027\u3001\u7d93\u6fdf\u72c0\u6cc1\u548c\u6d88\u8cbb\u8005\u884c\u70ba\u8b8a\u5316\u7b49\u5916\u90e8\u56e0\u7d20\u7684\u5f71\u97ff\u3002\u4f01\u696d\u61c9\u76e3\u63a7\u9019\u4e9b\u56e0\u7d20\u4e26\u76f8\u61c9\u8abf\u6574\u7b56\u7565\u4ee5\u512a\u5316 RPV\u3002<\/p>\n\n\n\n<p><strong>\u9700\u8981\u8207\u5176\u4ed6\u6307\u6a19\u4e00\u8d77\u4f7f\u7528\uff1a <\/strong>RPV \u61c9\u8207\u5176\u4ed6\u6307\u6a19\u7d50\u5408\u4f7f\u7528\uff0c\u4ee5\u66f4\u5168\u9762\u5730\u4e86\u89e3\u4f01\u696d\u7684\u5275\u6536\u6f5b\u529b\u3002\u900f\u904e\u5206\u6790 RPV \u4ee5\u53ca\u5176\u4ed6\u6307\u6a19\uff0c\u4f01\u696d\u53ef\u4ee5\u78ba\u5b9a\u9700\u8981\u6539\u9032\u7684\u9818\u57df\u4e26\u5236\u5b9a\u512a\u5316\u5275\u6536\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8207\u6bcf\u4f4d\u8a2a\u5ba2\u6536\u5165\u76f8\u95dc\u7684\u6307\u6a19<\/h2>\n\n\n\n<p>\u6709\u5e7e\u500b\u6307\u6a19\u8207\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u6536\u5165 (RPV) \u76f8\u95dc\uff0c\u53ef\u7528\u65bc\u66f4\u597d\u5730\u4e86\u89e3\u7db2\u7ad9\u6216\u7dda\u4e0a\u696d\u52d9\u7684\u5275\u6536\u6f5b\u529b\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\uff1a<\/p>\n\n\n<div class=\"gb-container gb-container-f80d3d7f\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a56ca273\">\n<div class=\"gb-grid-column gb-grid-column-664deae2\"><div class=\"gb-container gb-container-664deae2\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-57b7f460 gb-headline-text\"><strong>\u7372\u5ba2\u6210\u672c<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u7372\u53d6\u6210\u672c\/\" data-type=\"post\" data-id=\"19080\">\u7372\u53d6\u65b0\u5ba2\u6236\u7684\u6210\u672c\uff0c\u5305\u62ec\u71df\u92b7\u548c\u92b7\u552e\u8cbb\u7528\u3002<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e76bfbfb\"><div class=\"gb-container gb-container-e76bfbfb\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-57b7f460 gb-headline-text\"><strong>\u514c\u63db\u7387<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/zh\/\u514c\u63db\u7387\/\" data-type=\"post\" data-id=\"17496\">\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6d3b\u52d5\u7522\u751f\u7684\u8f49\u5316\u6b21\u6578\uff08\u4f8b\u5982\u8cfc\u8cb7\u6216\u586b\u5beb\u8868\u683c\uff09\u9664\u4ee5\u5df2\u767c\u9001\u7684\u96fb\u5b50\u90f5\u4ef6\u6578\u91cf\u3002<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f2770bcb\"><div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-f61fbe0b gb-headline-text\"><strong>\u5ba2\u6236\u7d42\u8eab\u50f9\u503c<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\/\" data-type=\"post\" data-id=\"18989\">\u5ba2\u6236\u5728\u5176\u751f\u547d\u9031\u671f\u5167\u5c0d\u4f01\u696d\u7684\u4f30\u8a08\u7e3d\u50f9\u503c<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d8cd099b\">\n<div class=\"gb-grid-column gb-grid-column-4be5881c\"><div class=\"gb-container gb-container-4be5881c\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-af6fafea gb-headline-text\"><strong>\u5e73\u5747\u8a02\u55ae\u50f9\u503c<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/zh\/\u5e73\u5747\u8a02\u55ae\u50f9\u503c\/\" data-type=\"post\" data-id=\"17832\">\u6bcf\u7b46\u4ea4\u6613\u7684\u5e73\u5747\u82b1\u8cbb\u91d1\u984d<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-cf74dbe6\"><div class=\"gb-container gb-container-cf74dbe6\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-f61fbe0b gb-headline-text\"><strong>\u6bdb\u5229\u7387<\/strong><\/h4>\n\n\n\n<p>\u8868\u660e\u4f01\u696d\u7684\u7522\u54c1\u662f\u5426\u7522\u751f\u9ad8\u5229\u6f64\u7387\u3002<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-92fc2757\"><div class=\"gb-container gb-container-92fc2757\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-f2770bcb\"><div class=\"gb-inside-container\">\n\n<h4 class=\"wp-block-heading\"><strong>\u8cfc\u7269\u8eca\u653e\u68c4\u7387<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/zh\/\u8cfc\u7269\u8eca\u653e\u68c4\u7387\/\" data-type=\"post\" data-id=\"18038\">\u5c07\u7522\u54c1\u6dfb\u52a0\u5230\u8cfc\u7269\u8eca\u4f46\u672a\u5b8c\u6210\u8cfc\u8cb7\u7684\u8a2a\u554f\u8005\u7684\u767e\u5206\u6bd4\u3002<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vibetrace \u662f\u4e00\u500b<a href=\"https:\/\/vibetrace.com\/zh\/\u4f01\u696d\u71df\u92b7\u81ea\u52d5\u5316\/\" data-type=\"page\" data-id=\"15402\"> \u71df\u92b7\u81ea\u52d5\u5316\u5e73\u53f0 <\/a>\u5b83\u53ef\u4ee5\u900f\u904e\u500b\u4eba\u5316\u5ba2\u6236\u9ad4\u9a57\u548c\u512a\u5316\u5ba2\u6236\u65c5\u7a0b\u4f86\u5e6b\u52a9\u60a8\u7684\u4f01\u696d\u589e\u52a0\u6bcf\u4f4d\u8a2a\u5ba2\u7684\u6536\u5165\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u900f\u904e Vibetrace \u63d0\u4f9b\u7684\u884c\u92b7\u81ea\u52d5\u5316\u529f\u80fd\uff0c\u60a8\u53ef\u4ee5\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u8f15\u9b06\u5b9a\u4f4d\u66f4\u591a\u9020\u8a2a\u60a8\u7db2\u7ad9\u7684\u5ba2\u6236\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u6bcf\u500b\u8a2a\u5ba2\u7684\u6536\u5165\u8b93\u60a8\u7684\u4f01\u696d\u4e86\u89e3\u5176\u7522\u54c1\u7684\u50f9\u503c\u2026\u2026 <a title=\"\u6bcf\u500b\u8a2a\u5ba2\u7684\u6536\u5165\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/zh\/\u6bcf\u500b\u8a2a\u5ba2\u7684\u6536\u5165\/\" aria-label=\"\u4e86\u89e3\u6709\u95dc\u6bcf\u4f4d\u8a2a\u5ba2\u6536\u5165\u7684\u66f4\u591a\u4fe1\u606f\"> <\/a><\/p>","protected":false},"author":8,"featured_media":19704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[57,89,102],"class_list":["post-19619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-marketing-definitions","tag-level2","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/19619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/comments?post=19619"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/19619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media\/19704"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media?parent=19619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/categories?post=19619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/tags?post=19619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}