{"id":19492,"date":"2023-04-11T12:58:00","date_gmt":"2023-04-11T12:58:00","guid":{"rendered":"https:\/\/vibetrace.com\/?p=19492"},"modified":"2023-03-31T21:10:41","modified_gmt":"2023-03-31T21:10:41","slug":"return-on-ad-spend-roas","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\/","title":{"rendered":"\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387 (ROAS)"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387 (ROAS) \u662f\u4e00\u9805\u71df\u92b7\u6307\u6a19\uff0c\u53ef\u8b93\u60a8\u6df1\u5165\u4e86\u89e3\u71df\u92b7\u6d3b\u52d5\u5728\u6295\u653e\u5ee3\u544a\u5f8c\u7522\u751f\u7684\u6536\u5165\u3002<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_3ed1ed-6c .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>ROAS \u53ef\u5e6b\u52a9\u60a8\u4e86\u89e3\u5ee3\u544a\u5728\u5be6\u73fe\u696d\u52d9\u76ee\u6a19\u65b9\u9762\u7684\u6709\u6548\u6027\u3002&nbsp;<\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u60a8\u53ef\u4ee5\u6539\u9032\u60a8\u7684\u696d\u52d9\u71df\u92b7\u7b56\u7565\u4e26\u5efa\u7acb\u66f4\u591a\u7684\u53d7\u773e\uff0c\u9019\u5c07\u5e6b\u52a9\u60a8\u8cfa\u53d6\u66f4\u591a\u6536\u5165\u3002\u63d0\u9ad8 ROAS \u4ee5\u53ca\u6295\u8cc7\u56de\u5831\u7387\u3001\u6536\u5165\u3001\u8f49\u5316\u7387\u7b49\u5176\u4ed6\u6307\u6a19\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u904e\u53bb\u7684\u5e7e\u5e74\u88e1\uff0c\u4eba\u5011\u4e00\u76f4\u5728\u8a0e\u8ad6\u4ec0\u9ebc\u6307\u6a19\u66f4\u91cd\u8981\uff1a <a href=\"https:\/\/vibetrace.com\/zh\/roas-poas-\u6bcf\u8a02\u55ae\u5229\u6f64\u6709\u591a\u91cd\u8981\/\" data-type=\"post\" data-id=\"14747\">\u7d05\u8c46\u6216\u65e9\u719f\u79be<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4ec0\u9ebc\u662f\u5ee3\u544a\u652f\u51fa\u56de\u5831\uff1f<\/h2>\n\n\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\u7684\u5b9a\u7fa9<\/p>\n\n\n\n<p>\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387 (ROAS) \u662f\u4e00\u7a2e\u71df\u92b7\u6307\u6a19\uff0c\u7528\u65bc\u8861\u91cf\u6bcf\u82b1\u4e00\u7f8e\u5143\u5ee3\u544a\u6240\u7522\u751f\u7684\u6536\u5165\u91d1\u984d\u3002<\/p>\n\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<p>\u5b83\u901a\u904e\u8861\u91cf\u5ee3\u544a\u652f\u51fa\u7684\u6295\u8cc7\u56de\u5831\u7387 (ROI) \u5e6b\u52a9\u4f01\u696d\u78ba\u5b9a\u5ee3\u544a\u6d3b\u52d5\u7684\u6709\u6548\u6027\u3002<\/p>\n\n\n\n<p><strong>ROAS\u662f\u4f01\u696d\u7684\u4e00\u500b\u91cd\u8981\u6307\u6a19<\/strong> \u56e0\u70ba\u5b83\u6709\u52a9\u65bc\u512a\u5316\u5ee3\u544a\u652f\u51fa\uff0c\u5f9e\u800c\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u71df\u92b7\/\u5ee3\u544a\u6d3b\u52d5\u7684\u6536\u5165\u4e26\u5be6\u73fe\u696d\u52d9\u76ee\u6a19\u3002&nbsp;<\/p>\n\n\n\n<p>\u901a\u904e\u8ddf\u8e2a\u4e00\u6bb5\u6642\u9593\u5167\u7684\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\uff0c\u60a8\u53ef\u4ee5\u78ba\u5b9a\u54ea\u4e9b\u71df\u92b7\u6d3b\u52d5\u6700\u6709\u6548\uff0c\u4e26\u76f8\u61c9\u5730\u8abf\u6574\u5176\u71df\u92b7\u7b56\u7565\u3002\u53e6\u8acb\u53c3\u95b1\u6211\u5011\u7684\u6587\u7ae0<a href=\"https:\/\/vibetrace.com\/zh\/roas-poas-\u6bcf\u8a02\u55ae\u5229\u6f64\u6709\u591a\u91cd\u8981\/\" data-type=\"post\" data-id=\"14747\"> \u7f85\u963f\u65af vs \u6ce2\u963f\u65af<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\u516c\u5f0f<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/return-on-ad-spend-1024x512.png\" alt=\"\" class=\"wp-image-19513\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/return-on-ad-spend-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/return-on-ad-spend-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/return-on-ad-spend-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/return-on-ad-spend-18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/return-on-ad-spend.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>ROAS \u7684\u8a08\u7b97\u65b9\u6cd5\u662f\u5c07\u5ee3\u544a\u6d3b\u52d5\u7522\u751f\u7684\u6536\u5165\u9664\u4ee5\u8a72\u6d3b\u52d5\u7684\u652f\u51fa\u91d1\u984d\u3002 <\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u4e00\u5bb6\u516c\u53f8\u5728\u5ee3\u544a\u4e0a\u82b1\u8cbb $1,000\uff0c\u4e26\u7522\u751f $5,000 \u6536\u5165\uff0c\u5247 ROAS \u5c07\u70ba 5\uff08\u5373\uff0c$5,000 \u6536\u5165\u9664\u4ee5 $1,000 \u5ee3\u544a\u652f\u51fa\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6309\u884c\u696d\u5283\u5206\u7684\u5ee3\u544a\u652f\u51fa\u57fa\u6e96\u56de\u5831\u7387<\/h3>\n\n\n\n<p>\u7406\u60f3\u7684\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387 (ROAS) \u53ef\u80fd\u6703\u56e0\u884c\u696d\u3001\u7af6\u722d\u548c\u5176\u4ed6\u56e0\u7d20\u800c\u7570\u3002\u4ee5\u4e0b\u662f\u6309\u884c\u696d\u5283\u5206\u7684 ROAS \u7684\u4e00\u4e9b\u57fa\u6e96\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u96fb\u5b50\u5546\u52d9\uff1a\u96fb\u5b50\u5546\u52d9\u4f01\u696d\u826f\u597d\u7684 ROAS \u901a\u5e38\u7d04\u70ba 4:1 <\/strong>\u6216\u66f4\u9ad8\uff0c\u9019\u610f\u5473\u8457\u5728\u5ee3\u544a\u4e0a\u82b1\u8cbb\u7684\u6bcf\u4e00\u7f8e\u5143\uff0c\u4f01\u696d\u90fd\u6703\u7522\u751f $4 \u6216\u66f4\u591a\u7684\u6536\u5165\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u96f6\u552e\uff1a <\/strong>\u96f6\u552e\u4f01\u696d\u7684\u76ee\u6a19\u901a\u5e38\u662f\u81f3\u5c11 3:1 \u7684 ROAS\uff0c\u4f46\u6709\u4e9b\u4f01\u696d\u53ef\u80fd\u80fd\u5920\u5be6\u73fe\u66f4\u9ad8\u7684\u56de\u5831\uff0c\u5177\u9ad4\u53d6\u6c7a\u65bc\u5176\u92b7\u552e\u7684\u7522\u54c1\u985e\u578b\u548c\u76ee\u6a19\u53d7\u773e\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f01\u696d\u5c0d\u4f01\u696d\uff1a<\/strong> \u4f01\u696d\u5c0d\u4f01\u696d (B2B) \u516c\u53f8\u901a\u5e38\u5177\u6709\u8f03\u9577\u7684\u92b7\u552e\u9031\u671f\u548c\u8f03\u9ad8\u7684\u7968\u50f9\uff0c\u56e0\u6b64 B2B \u4f01\u696d\u7684\u826f\u597d ROAS \u53ef\u80fd\u6703\u8f03\u4f4e\uff0c\u7d04\u70ba 2:1 \u6216\u66f4\u9ad8\u3002<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u670d\u52d9\uff1a <\/strong>\u57fa\u65bc\u670d\u52d9\u7684\u4f01\u696d\uff08\u4f8b\u5982\u8aee\u8a62\u516c\u53f8\u6216\u5f8b\u5e2b\u4e8b\u52d9\u6240\uff09\u53ef\u80fd\u6709\u66f4\u9ad8\u7684 ROAS \u76ee\u6a19\uff0c\u7d04\u70ba 6:1 \u6216\u66f4\u9ad8\uff0c\u56e0\u70ba\u5b83\u5011\u901a\u5e38\u5177\u6709\u66f4\u9ad8\u7684\u5229\u6f64\u7387\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ea7203a8\">\n<div class=\"gb-grid-column gb-grid-column-cc3750d1\"><div class=\"gb-container gb-container-cc3750d1\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-cdcf6408\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-d60cbde3 gb-headline-text\">\u4ec0\u9ebc\u662f\u597d\u7684\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\uff1f<\/p>\n\n\n\n<p>\u5c0d\u65bc\u96fb\u5b50\u5546\u52d9\uff0c\u61c9\u8a72\u81f3\u5c11\u70ba 4\u3002\uff08\u53d6\u6c7a\u65bc\u60a8\u7684\u5229\u6f64\uff09<\/p>\n\n\n\n<p>\u5c0d\u65bc B2B \u53ef\u4ee5\u662f 2\u3002\uff08\u56e0\u70ba\u92b7\u552e\u9031\u671f\u548c\u670d\u52d9\u6210\u672c\u8f03\u9577\uff09<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u9019\u4e9b\u57fa\u6e96\u53ea\u662f\u4e00\u822c\u6e96\u5247\uff0c\u7406\u60f3\u7684 ROAS \u53ef\u80fd\u6703\u6839\u64da\u60a8\u696d\u52d9\u7684\u5177\u9ad4\u76ee\u6a19\u548c\u76ee\u7684\u800c\u6709\u6240\u4e0d\u540c\u3002 <\/p>\n\n\n\n<p>\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\uff0c\u8ddf\u8e2a\u548c\u5206\u6790\u60a8\u81ea\u5df1\u7684\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\u5c0d\u65bc\u512a\u5316\u60a8\u7684\u5ee3\u544a\u652f\u51fa\u4e26\u5be6\u73fe\u60a8\u7684\u71df\u92b7\u76ee\u6a19\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u5e0c\u671b\u5c07\u60a8\u7684\u54c1\u724c\u8207\u884c\u696d\u4e2d\u7684\u5176\u4ed6\u54c1\u724c\u9032\u884c\u6bd4\u8f03\uff0c\u5ee3\u544a\u5de5\u5177 Sidecar \u767c\u5e03\u4e86\u4e00\u4efd\u57fa\u6e96\u5831\u544a\uff0c\u60a8\u53ef\u4ee5\u53c3\u8003\u3002 <\/p>\n\n\n\n<p>\u8a72\u5831\u544a\u8a73\u7d30\u4ecb\u7d39\u4e86\u8c37\u6b4c\u3001Facebook\u3001Instagram \u548c\u4e9e\u99ac\u905c\u7684\u5e73\u5747\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\uff0c\u9019\u4e9b\u516c\u53f8\u5728\u904e\u53bb\u4e00\u5e74\u4e2d\u90fd\u51fa\u73fe\u4e86\u589e\u9577\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/hello.getsidecar.com\/lp-2021-benchmarks-report\" target=\"_blank\" rel=\"noopener\">\u908a\u8eca\u7684\u7814\u7a76<\/a> \u63ed\u793a\u4e86\u6bcf\u500b\u5e73\u53f0\u7684\u4ee5\u4e0b\u5e73\u5747\u96f6\u552e ROAS \u6307\u6a19\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/roas-for-google-facebook-instagram-amazon-1024x1024.png\" alt=\"\" class=\"wp-image-19518\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/roas-for-google-facebook-instagram-amazon-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/roas-for-google-facebook-instagram-amazon-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/roas-for-google-facebook-instagram-amazon-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/roas-for-google-facebook-instagram-amazon-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/roas-for-google-facebook-instagram-amazon-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/roas-for-google-facebook-instagram-amazon.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8c37\u6b4c\u4ed8\u8cbb\u641c\u7d22\uff1a13.76<\/li>\n\n\n\n<li>Facebook \u5ee3\u544a\uff1a10.68<\/li>\n\n\n\n<li>Instagram \u5ee3\u544a\uff1a8.83<\/li>\n\n\n\n<li>\u4e9e\u99ac\u905c\u5ee3\u544a\uff1a7.95<\/li>\n<\/ul>\n\n\n\n<p>\u6b64\u5916\uff0c\u8a72\u5831\u544a\u9084\u63d0\u4f9b\u4e86\u5404\u500b\u5782\u76f4\u884c\u696d\u7684\u5e73\u5747 ROAS \u6578\u64da\uff0c\u5176\u4e2d\u4e00\u4e9b\u6578\u64da\u7279\u5225\u503c\u5f97\u6ce8\u610f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/return-on-ad-spend-by-industry-1024x1024.png\" alt=\"\" class=\"wp-image-19517\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/return-on-ad-spend-by-industry-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/return-on-ad-spend-by-industry-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/return-on-ad-spend-by-industry-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/return-on-ad-spend-by-industry-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/return-on-ad-spend-by-industry-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/return-on-ad-spend-by-industry.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>\u8c37\u6b4c\u4ed8\u8cbb\u641c\u7d22<\/strong><\/td><td><strong><strong>Facebook<\/strong><\/strong><\/td><td>&nbsp;<strong>Instagram<\/strong><\/td><\/tr><tr><td>\u670d\u98fe\u8207\u914d\u98fe<\/td><td>24.73<\/td><td>15.34<\/td><td>10.53<\/td><\/tr><tr><td>\u6c7d\u8eca\u96f6\u914d\u4ef6<\/td><td>20.52<\/td><td>17.98<\/td><td>15.03<\/td><\/tr><tr><td>\u623f\u5b50\u8207\u5bb6<\/td><td>13.11<\/td><td>14.33<\/td><td>17.42<\/td><\/tr><tr><td>\u73a9\u5177\u548c\u611b\u597d<\/td><td>23.29<\/td><td>5.71<\/td><td>5.47<\/td><\/tr><tr><td>\u5065\u5eb7\u8207\u7f8e\u9e97<\/td><td>7.19<\/td><td>&nbsp;<\/td><td>&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u63d0\u4f9b\u7684\u6578\u64da\u5305\u542b\u4e0d\u540c\u884c\u696d\u7684\u4e09\u500b\u4e0d\u540c\u5ee3\u544a\u6e20\u9053\uff08Google \u4ed8\u8cbb\u641c\u7d22\u3001Facebook \u548c Instagram\uff09\u7684\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387 (ROAS) \u6578\u64da\u3002<\/p>\n\n\n\n<p>\u70ba\u4e86 <strong>\u670d\u88dd\u53ca\u914d\u98fe\u884c\u696d<\/strong>\u5176\u4e2d\uff0cGoogle \u4ed8\u8cbb\u641c\u7d22\u7684 ROAS \u6578\u5b57\u6700\u9ad8\uff0c\u70ba 24.73\uff0c\u5176\u6b21\u662f Facebook\uff0c\u70ba 15.34\uff0cInstagram \u70ba 10.53\u3002<\/p>\n\n\n\n<p>\u9019 <strong>\u6c7d\u8eca\u96f6\u914d\u4ef6\u884c\u696d<\/strong> \u8c37\u6b4c\u4ed8\u8cbb\u641c\u7d22\u7684\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\u4e5f\u5f88\u9ad8\uff0c\u70ba 20.52\uff0c\u5176\u6b21\u662f Facebook\uff0c\u70ba 17.98\uff0cInstagram \u70ba 15.03\u3002<\/p>\n\n\n\n<p>\u5728\u88e1\u9762 <strong>\u623f\u5c4b\u53ca\u5bb6\u5c45\u884c\u696d<\/strong>\u5176\u4e2d\uff0cInstagram \u7684 ROAS \u6578\u5b57\u6700\u9ad8\uff0c\u70ba 17.42\uff0c\u5176\u6b21\u662f Facebook\uff0c\u70ba 14.33\uff0c\u8c37\u6b4c\u4ed8\u8cbb\u641c\u7d22\u70ba 13.11\u3002<\/p>\n\n\n\n<p>\u70ba\u4e86<strong> \u73a9\u5177\u53ca\u611b\u597d\u884c\u696d<\/strong>\u5176\u4e2d\uff0cGoogle \u4ed8\u8cbb\u641c\u7d22\u7684 ROAS \u6578\u5b57\u6700\u9ad8\uff0c\u70ba 23.29\uff0c\u800c Facebook \u548c Instagram \u7684 ROAS \u6578\u5b57\u8f03\u4f4e\uff0c\u5206\u5225\u70ba 5.71 \u548c 5.47\u3002<\/p>\n\n\n\n<p>\u9019<strong> \u5065\u5eb7\u7f8e\u5bb9\u884c\u696d<\/strong> \u50c5\u63d0\u4f9b Google \u4ed8\u8cbb\u641c\u7d22\u7684\u6578\u64da\uff0c\u5176 ROAS \u503c\u70ba 7.19\u3002<\/p>\n\n\n\n<p>\u7e3d\u9ad4\u800c\u8a00\uff0c\u6578\u64da\u8868\u660e\uff0cGoogle \u4ed8\u8cbb\u641c\u7d22\u901a\u5e38\u662f\u5927\u591a\u6578\u884c\u696d\u6700\u6709\u6548\u7684\u5ee3\u544a\u6e20\u9053\uff0c\u800c Facebook \u548c Instagram \u7684\u6709\u6548\u6027\u6c34\u5e73\u56e0\u884c\u696d\u800c\u7570\u3002 <\/p>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5176\u4ed6\u56e0\u7d20\uff08\u4f8b\u5982\u76ee\u6a19\u53d7\u773e\u3001\u5ee3\u544a\u7cfb\u5217\u7b56\u7565\u548c\u5ee3\u544a\u5167\u5bb9\uff09\u4e5f\u6703\u5c0d ROAS \u6578\u5b57\u7522\u751f\u91cd\u5927\u5f71\u97ff\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">\u9700\u8981\u5ee3\u544a\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">\u4f7f\u7528\u71df\u92b7\u81ea\u52d5\u5316\u3001\u53d7\u773e\u7d30\u5206\u548c\u96fb\u5b50\u5546\u52d9\u5206\u6790\u7372\u5f97\u66f4\u597d\u7684 ROAS<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/white-label-marketing-automation-agencies\/\">\u806f\u7e6b\u6211\u5011<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u5982\u4f55\u8ddf\u8e2a\u5ee3\u544a\u652f\u51fa\u56de\u5831\uff1f<\/h3>\n\n\n\n<p>\u4f01\u696d\u53ef\u4ee5\u4f7f\u7528\u591a\u7a2e\u5de5\u5177\u4f86\u8ddf\u8e2a\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387 (ROAS)\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u6d41\u884c\u7684\u5de5\u5177\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-return-on-ad-spend-1024x1024.png\" alt=\"\" class=\"wp-image-19519\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-return-on-ad-spend-1024x1024.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-return-on-ad-spend-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-return-on-ad-spend-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-return-on-ad-spend-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-return-on-ad-spend-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/track-return-on-ad-spend.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>\u8c37\u6b4c\u5ee3\u544a\uff1a<\/strong> \u60a8\u53ef\u4ee5\u4f7f\u7528 Google Ads \u6709\u6548\u8ddf\u8e2a\u641c\u7d22\u5ee3\u544a\u3001\u5c55\u793a\u5ee3\u544a\u548c\u8996\u983b\u5ee3\u544a\u7684\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387 (ROAS)\u3002\u901a\u904e\u5c07 Google Analytics\uff08\u5206\u6790\uff09\u8207\u60a8\u7684 Google Ads \u5e33\u6236\u7d50\u5408\u8d77\u4f86\u4e26\u8a2d\u7f6e\u8f49\u5316\u8ddf\u8e2a\uff0c\u60a8\u53ef\u4ee5\u76e3\u63a7\u5ee3\u544a\u6d3b\u52d5\u7522\u751f\u7684\u6536\u5165\u3002<\/p>\n\n\n\n<p><strong>Facebook \u5ee3\u544a\u7ba1\u7406\u5668\uff1a<\/strong> \u501f\u52a9 Facebook \u5ee3\u544a\u7ba1\u7406\u5668\uff0c\u60a8\u53ef\u4ee5\u76e3\u63a7 Facebook \u548c Instagram \u5ee3\u544a\u7684 ROAS\u3002\u60a8\u53ef\u4ee5\u8a2d\u7f6e\u8f49\u5316\u8ddf\u8e2a\u4e26\u5be6\u6642\u8ddf\u8e2a\u5ee3\u544a\u7522\u751f\u7684\u6536\u5165\u3002<\/p>\n\n\n\n<p><strong>\u5fc5\u61c9\u5ee3\u544a\uff1a <\/strong>\u60a8\u53ef\u4ee5\u4f7f\u7528 Microsoft \u5e73\u53f0 Bing Ads \u8ddf\u8e2a\u641c\u7d22\u5ee3\u544a\u7684 ROAS\u3002\u901a\u904e\u8a2d\u7f6e\u8f49\u5316\u8ddf\u8e2a\uff0c\u60a8\u53ef\u4ee5\u76e3\u63a7\u5ee3\u544a\u7522\u751f\u7684\u6536\u5165<\/p>\n\n\n\n<p><strong>\u71df\u92b7\u81ea\u52d5\u5316\u8edf\u4ef6\uff1a<\/strong> \u71df\u92b7\u81ea\u52d5\u5316\u8edf\u4ef6\uff08\u4f8b\u5982 HubSpot \u6216 Marketo\uff09\u53ef\u4ee5\u901a\u904e\u63d0\u4f9b\u5c0d\u6574\u500b\u71df\u92b7\u548c\u92b7\u552e\u6f0f\u6597\uff08\u5f9e\u6f5b\u5728\u5ba2\u6236\u751f\u6210\u5230\u8f49\u5316\uff09\u7684\u6d1e\u5bdf\u4f86\u5e6b\u52a9\u60a8\u8ddf\u8e2a ROAS\u3002 <strong>\u7acb\u5373\u5617\u8a66 Vibetrace\uff01<\/strong><\/p>\n\n\n\n<p>\u9078\u64c7\u7b26\u5408\u60a8\u7684\u696d\u52d9\u8981\u6c42\u548c\u5ee3\u544a\u76ee\u6a19\u7684\u9069\u7576\u5de5\u5177\u3002 <\/p>\n\n\n\n<p>\u901a\u904e\u8ddf\u8e2a\u4e00\u6bb5\u6642\u9593\u5167\u7684\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\uff0c\u60a8\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u512a\u5316\u5ee3\u544a\u652f\u51fa\u4e26\u70ba\u71df\u92b7\u6d3b\u52d5\u5be6\u73fe\u66f4\u597d\u7684\u6295\u8cc7\u56de\u5831<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">\u4f60\u559c\u6b61\u9019\u7bc7\u6587\u7ae0\u55ce\uff1f<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">\u52a0\u5165\u6211\u5011\u7684 CX for Retail \u5c08\u7528\u6642\u4e8b\u901a\u8a0a\uff01<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">\u5bc6\u5207\u95dc\u6ce8\u5c0d\u512a\u5316\u6578\u5b57\u6536\u5165\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"\u540d\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" 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class=\"wp-block-heading\">\u60a8\u61c9\u8a72\u591a\u4e45\u6aa2\u67e5\u4e00\u6b21\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\uff1f<\/h3>\n\n\n\n<p>\u6aa2\u67e5\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387 (ROAS) \u7684\u983b\u7387\u53d6\u6c7a\u65bc\u92b7\u552e\u9031\u671f\u7684\u9577\u5ea6\u3001\u6b63\u5728\u904b\u884c\u7684\u5ee3\u544a\u6d3b\u52d5\u7684\u985e\u578b\u4ee5\u53ca\u60a8\u7684\u696d\u52d9\u76ee\u6a19\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5982\u679c\u60a8\u7684\u4f01\u696d\u92b7\u552e\u9031\u671f\u8f03\u9577\u6216\u9580\u7968\u9805\u76ee\u8f03\u591a\uff0c\u5247\u53ef\u80fd\u9700\u8981\u8f03\u9577\u6642\u9593\u624d\u80fd\u770b\u5230\u5ee3\u544a\u6d3b\u52d5\u5c0d\u6536\u5165\u7684\u5f71\u97ff\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u6aa2\u67e5 ROAS <strong>\u6bcf\u6708\u6216\u6bcf\u5b63\u5ea6 <\/strong>\u57fa\u790e\u53ef\u80fd\u66f4\u5408\u9069\u3002<\/li>\n\n\n\n<li>\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u60a8\u7684\u696d\u52d9\u92b7\u552e\u9031\u671f\u8f03\u77ed\u6216\u9580\u7968\u9805\u76ee\u8f03\u5c0f\uff0c\u5247\u66f4\u983b\u7e41\u5730\u6aa2\u67e5 ROAS \u53ef\u80fd\u6703\u5c0d\u60a8\u6709\u5229\uff0c\u4f8b\u5982<strong> \u6bcf\u9031\u6216\u6bcf\u5169\u9031\u4e00\u6b21\u3002<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u6700\u7d42\uff0c\u91cd\u8981\u7684\u662f\u8981\u5728\u8db3\u5920\u983b\u7e41\u5730\u76e3\u63a7\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\uff08ROAS\uff09\u4ee5\u512a\u5316\u5ee3\u544a\u652f\u51fa\u548c\u70ba\u60a8\u7684\u5ee3\u544a\u7cfb\u5217\u63d0\u4f9b\u8db3\u5920\u7684\u6642\u9593\u4f86\u7522\u751f\u6709\u610f\u7fa9\u7684\u7d50\u679c\u4e4b\u9593\u53d6\u5f97\u5e73\u8861\u3002<\/p>\n\n\n\n<p>\u96d6\u7136 ROAS 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class=\"row\">\n        <label>\u7522\u751f\u7684\u6536\u5165\uff1a <input type=\"number\" min=\"0\" value=\"1000\" id=\"visitors\" class=\"input\" required=\"\"><\/label>\n<\/div>\n<div class=\"row\">\n        <label>\u6d3b\u52d5\u8cbb\u7528\uff1a <input type=\"number\" min=\"0\" value=\"5\" id=\"conversions\" class=\"input\" required=\"\"><\/label>\n<\/div>\n        <button type=\"button\" onclick=\"calculateConversionRate();\">\u8a08\u7b97<\/button>\n        <br>\n        <span>\u6295\u8cc7\u56de\u5831\u7387\uff1a <span id=\"conversionRate\"><\/span><\/span>\n      <input type=\"hidden\" name=\"trp-form-language\" value=\"zh\"\/><\/form>\n    <\/div>\n    <script>\n      function calculateConversionRate() {\n        var visitors = document.getElementById('visitors').value;\n        var conversions = document.getElementById('conversions').value;\n        var conversionRate = ((visitors\/conversions));\n        document.getElementById('conversionRate').innerHTML = conversionRate.toFixed(2) + '';\n      }\n    <\/script>\n\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u95dc\u65bc\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7684\u91cd\u8981\u4e8b\u9805<\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u6709\u95dc\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387 (ROAS) \u6642\u9700\u8981\u8a18\u4f4f\u7684\u4e00\u4e9b\u91cd\u8981\u4e8b\u9805\uff1a<\/p>\n\n\n\n<p><strong>\u8861\u91cf\u5ee3\u544a\u6d3b\u52d5\u7684\u6709\u6548\u6027\uff1a<\/strong> ROAS \u53ef\u5e6b\u52a9\u60a8\u4e86\u89e3\u82b1\u5728\u5ee3\u544a\u4e0a\u7684\u6bcf\u4e00\u7f8e\u5143\u80fd\u7522\u751f\u591a\u5c11\u6536\u5165\u3002<\/p>\n\n\n\n<p><strong>\u589e\u52a0\u6536\u5165\uff1a <\/strong>ROAS 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gb-headline-text\">\u6211\u5011\u53ef\u4ee5\u5e6b\u52a9\u60a8\u7372\u53d6\u6709\u6548\u6d41\u91cf\uff0c\u4e26\u5c07\u9019\u4e9b\u6d41\u91cf\u8f49\u5316\u70ba\u5ba2\u6236\u3002\u8b93\u6211\u5011\u8a0e\u8ad6\u4e00\u4e0b\uff0c\u770b\u770b\u6211\u5011\u80fd\u70ba\u60a8\u505a\u4e9b\u4ec0\u9ebc\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-581a3f93\">\n\n<a class=\"gb-button gb-button-8dc340df gb-button-text vt-contact vt-track-click\" href=\"#\">\u8b93\u6211\u5011\u770b\u770b\u6211\u5011\u53ef\u4ee5\u5982\u4f55\u63d0\u4f9b\u5e6b\u52a9<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u8207\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387\u76f8\u95dc\u7684\u6307\u6a19&nbsp;<\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u8207\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387 (ROAS) \u76f8\u95dc\u7684\u4e00\u4e9b\u6307\u6a19\uff1a<\/p>\n\n\n<div class=\"gb-container gb-container-f80d3d7f\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper 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class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-57b7f460 gb-headline-text\"><strong>\u514c\u63db\u7387<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/zh\/\u514c\u63db\u7387\/\" data-type=\"post\" data-id=\"17496\">\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6d3b\u52d5\u7522\u751f\u7684\u8f49\u5316\u6b21\u6578\uff08\u4f8b\u5982\u8cfc\u8cb7\u6216\u586b\u5beb\u8868\u683c\uff09\u9664\u4ee5\u5df2\u767c\u9001\u7684\u96fb\u5b50\u90f5\u4ef6\u6578\u91cf\u3002<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a70133ab\"><div class=\"gb-container gb-container-a70133ab\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-2cdb91c0\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-57b7f460 gb-headline-text\"><strong>\u9ede\u64ca\u7387<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u90f5\u4ef6\u9ede\u64ca\u7387\/\" data-type=\"post\" data-id=\"18610\">\u9ede\u64ca\u7279\u5b9a\u93c8\u63a5\u6216\u865f\u53ec\u6027\u7528\u8a9e\u7684\u7db2\u7ad9\u8a2a\u554f\u8005\u7684\u767e\u5206\u6bd4\u3002<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f884bd0b\"><div class=\"gb-container gb-container-f884bd0b\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-41d958d5\"><div class=\"gb-inside-container\">\n\n<h4 class=\"gb-headline gb-headline-f61fbe0b gb-headline-text\"><strong>\u5ba2\u6236\u7d42\u8eab\u50f9\u503c<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\/\" data-type=\"post\" data-id=\"18989\">\u5ba2\u6236\u5728\u5176\u751f\u547d\u9031\u671f\u5167\u5c0d\u4f01\u696d\u7684\u4f30\u8a08\u7e3d\u50f9\u503c<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Vibetrace \u662f\u4e00\u500b\u71df\u92b7\u81ea\u52d5\u5316\u5e73\u53f0\uff0c\u53ef\u4ee5\u5e6b\u52a9\u60a8\u8ddf\u8e2a\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387 (ROAS)\uff0c\u65b9\u6cd5\u662f\u63d0\u4f9b <strong>\u6709\u95dc\u5ba2\u6236\u884c\u70ba\u548c\u6d3b\u52d5\u7e3e\u6548\u7684\u5be6\u6642\u6578\u64da\u3002 <\/strong><\/p>\n\n\n\n<p>\u5b83\u53ef\u4ee5\u8207\u5404\u7a2e\u5ee3\u544a\u6e20\u9053\u96c6\u6210\uff0c\u4e26\u63d0\u4f9b\u6709\u95dc\u54ea\u4e9b\u6d3b\u52d5\u548c\u6e20\u9053\u7522\u751f\u6700\u4f73\u6548\u679c\u7684\u898b\u89e3\u3002 <\/p>\n\n\n\n<p>\u501f\u52a9 Vibetrace\uff0c\u60a8\u9084\u53ef\u4ee5\u7d30\u5206\u53d7\u773e\u4e26\u500b\u6027\u5316\u4ed6\u5011\u7684\u71df\u92b7\u5de5\u4f5c\uff0c\u4ee5\u63d0\u9ad8\u53c3\u8207\u5ea6\u548c\u8f49\u5316\u7387\u3002 <\/p>","protected":false},"excerpt":{"rendered":"<p>\u5ee3\u544a\u652f\u51fa\u56de\u5831\u7387 (ROAS) 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<\/a><\/p>","protected":false},"author":8,"featured_media":19694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[57,89,102],"class_list":["post-19492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-marketing-definitions","tag-level2","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/19492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/comments?post=19492"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/19492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media\/19694"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media?parent=19492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/categories?post=19492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/tags?post=19492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}