{"id":1835,"date":"2014-03-31T09:25:42","date_gmt":"2014-03-31T09:25:42","guid":{"rendered":"http:\/\/devant.ro\/wp\/email-personalization-in-ecommerce-when-how-and-why"},"modified":"2022-12-05T15:53:46","modified_gmt":"2022-12-05T15:53:46","slug":"email-personalization-in-ecommerce-when-how-and-why","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u5546\u52d9\u4e2d\u7684\u96fb\u5b50\u90f5\u4ef6\u500b\u6027\u5316\u4f55\u6642\u3001\u5982\u4f55\u4ee5\u53ca\u70ba\u4f55\/","title":{"rendered":"\u96fb\u5b50\u5546\u52d9\u4e2d\u7684\u96fb\u5b50\u90f5\u4ef6\u500b\u6027\u5316\u3002\u4f55\u6642\u3001\u5982\u4f55\u4ee5\u53ca\u70ba\u4f55"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u96fb\u5b50\u90f5\u4ef6\u500b\u6027\u5316\u7684\u6700\u57fa\u672c\u5f62\u5f0f\u662f\u5728\u4e3b\u984c\u884c\u4e2d\u5305\u542b\u6536\u4ef6\u4eba\u59d3\u540d\u3002\u4e0b\u4e00\u6b65\u662f\u70ba\u6bcf\u500b\u8a02\u95b1\u8005\u958b\u767c\u4e00\u5c01\u7368\u7279\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u5176\u4e2d\u5305\u542b\u5b8c\u5168\u500b\u6027\u5316\u7684\u5167\u5bb9\u3002<\/p>\n\n\n\n<p>\u5728\u9019\u5169\u500b\u9078\u9805\u4e4b\u9593\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u5927\u91cf\u7684\u96fb\u5b50\u90f5\u4ef6\u500b\u6027\u5316\u5275\u610f <strong>\u6539\u5584\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6d3b\u52d5<\/strong>\u3002\u96fb\u5b50\u5546\u52d9\u662f\u4e00\u500b\u5947\u5999\u7684\u4e16\u754c\uff0c\u5b83\u8b93\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u96a8\u5fc3\u6240\u6b32\u5730\u767c\u63ee\u5275\u610f\uff0c\u4e26\u4f7f\u7528\u5e02\u5834\u4e0a\u63d0\u4f9b\u7684\u5148\u9032\u96fb\u5b50\u90f5\u4ef6\u5de5\u5177\u3002<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\u5982\u679c\u4f60\u5df2\u7d93 <a href=\"http:\/\/vibetrace.com\/zh\/wp\/blog\/email-marketing-conversion-rate-gets-boost-customer-segmentation.html\/\">\u7d30\u5206\u4f60\u7684\u76ee\u6a19\u53d7\u773e<\/a>\uff0c\u9019\u4f7f\u60a8\u8d70\u4e0a\u8207 3 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class=\"wp-block-list\">\n<li>\u4ed6\u5011\u5728\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u4e0a\u8cfc\u8cb7\u5546\u54c1\u5f8c\u767c\u9001\u7684\u611f\u8b1d\u96fb\u5b50\u90f5\u4ef6<\/li>\n\n\n\n<li>\u5982\u679c\u4ed6\u5011\u5c0d\u7522\u54c1\u6709\u7591\u554f\u6216\u554f\u984c\uff0c\u60a8\u7684\u652f\u6301<\/li>\n\n\n\n<li>\u60a8\u5c0d\u5ba2\u6236\u6eff\u610f\u5ea6\u7684\u95dc\u6ce8<\/li>\n\n\n\n<li>\u60a8\u63d0\u4f9b\u7684\u5176\u4ed6\u7522\u54c1\u6216\u670d\u52d9\u4f86\u81ea\u4ed6\u5011\u7684\u8208\u8da3\u7bc4\u570d<\/li>\n\n\n\n<li>\u6210\u70ba\u5fe0\u8aa0\u4ff1\u6a02\u90e8\u6703\u54e1\u7684\u9080\u8acb<\/li>\n\n\n\n<li>\u8981\u6c42\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u5206\u4eab\u4ed6\u5011\u7684\u8cfc\u8cb7\u548c\u504f\u597d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u6f5b\u5728\u5ba2\u6236\u5c0d\u4ee5\u4e0b\u5167\u5bb9\u611f\u8208\u8da3\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u7b26\u5408\u4ed6\u5011\u8208\u8da3\u7684\u7522\u54c1\u548c\u670d\u52d9\u7684\u76f8\u95dc\u4fe1\u606f<\/li>\n\n\n\n<li>\u6709\u8da3\u7684\u4fc3\u92b7\u6d3b\u52d5\u9f13\u52f5\u4ed6\u5011\u67e5\u770b\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u4e26\u9032\u884c\u9996\u6b21\u8cfc\u8cb7<\/li>\n\n\n\n<li>\u6709\u95dc\u60a8\u516c\u53f8\u7684\u4fe1\u606f\u53ef\u4ee5\u5e6b\u52a9\u4ed6\u5011\u4e86\u89e3\u60a8\u4e26\u4fe1\u4efb\u60a8<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u8207\u4e0d\u6d3b\u8e8d\u8a02\u95b1\u8005\u91cd\u65b0\u6210\u70ba\u670b\u53cb\u7684\u4e00\u4e9b\u89f8\u767c\u56e0\u7d20\u662f\uff1a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5305\u542b\u7279\u5225\u512a\u60e0\u7684\u96fb\u5b50\u90f5\u4ef6\u3002\u6bcf\u500b\u4eba\u90fd\u559c\u6b61\u597d\u7684\u4fc3\u92b7\u6d3b\u52d5\uff01<\/li>\n\n\n\n<li>\u5c55\u793a\u60a8\u7684\u65b0\u4f5c\u54c1\u3002\u5982\u679c\u820a\u7522\u54c1\u6c92\u6709\u5f15\u8d77\u4ed6\u5011\u7684\u8208\u8da3\uff0c\u65b0\u7522\u54c1\u53ef\u80fd\u6703\u8d77\u5230\u4f5c\u7528\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5982\u4f55\u771f\u6b63\u500b\u6027\u5316\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\uff1f<\/h2>\n\n\n\n<p>\u96fb\u5b50\u90f5\u4ef6\u500b\u6027\u5316\u662f\u4e00\u500b\u5145\u6eff\u7121\u9650\u53ef\u80fd\u6027\u7684\u9818\u57df\u3002\u60a8\u80af\u5b9a\u53ef\u4ee5\u60f3\u50cf\u6578\u5341\u7a2e\u81ea\u5b9a\u7fa9\u96fb\u5b50\u90f5\u4ef6\u7684\u65b9\u6cd5\uff0c\u4f8b\u5982\u5305\u542b\u6240\u6709\u6578\u64da\u6e90\u7d44\u5408\u7684\u77e9\u9663\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5728\u96fb\u5b50\u90f5\u4ef6\u4e2d\u5c0d\u4ee5\u4e0b\u5167\u5bb9\u9032\u884c\u500b\u6027\u5316\u8a2d\u7f6e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7c21\u55ae\u7684\u6587\u672c\u6a19\u7c64<\/strong> \uff08\u4f8b\u5982\u7528\u6236\u540d\u3001\u4f4d\u7f6e\u6216\u6027\u5225\uff09<\/li>\n\n\n\n<li><strong>\u6a6b\u5e45<\/strong> \uff08\u5716\u50cf\u56e0\u5ba2\u6236\u7fa4\u800c\u7570\uff09<\/li>\n\n\n\n<li><strong>\u7522\u54c1\u63a8\u85a6<\/strong> \uff08\u6bcf\u500b\u7528\u6236\u6700\u6709\u53ef\u80fd\u8cfc\u8cb7\u7684\u7522\u54c1\uff09\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6700\u5f8c\u5169\u8005\u4e5f\u7a31\u70ba\u52d5\u614b\u5167\u5bb9\u3002<\/p>\n\n\n\n<p>\u6211\u5011\u5c07\u6307\u51fa\u4ee5\u4e0b 5 \u7a2e\u96fb\u5b50\u90f5\u4ef6\u500b\u6027\u5316\u7b56\u7565\uff0c\u9019\u4e9b\u7b56\u7565\u5df2\u88ab\u6211\u5011\u7684\u5ba2\u6236\u548c\u5176\u4ed6\u96fb\u5b50\u5546\u52d9\u516c\u53f8\u6210\u529f\u4f7f\u7528\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u8aaa\u51fa\u6536\u4ef6\u4eba\u59d3\u540d<\/h3>\n\n\n\n<p>\u5982\u679c\u60a8\u77e5\u9053\u8a02\u95b1\u8005\u7684\u59d3\u540d\uff0c\u8acb\u4f7f\u7528\u5b83\u5011\u3002\u5426\u5247\uff0c\u4f60\u70ba\u4ec0\u9ebc\u9084\u8981\u8cbb\u5fc3\u8b93\u4ed6\u5011\u586b\u5beb\u90a3\u5f35\u8868\u683c\u5462\uff1f\u7528\u540d\u5b57\u7a31\u547c\u5225\u4eba\u5f88\u597d\uff0c\u800c\u4e14\u4e5f\u5f88\u65b9\u4fbf\u3002<\/p>\n\n\n\n<p><strong>\u500b\u6027\u5316\u4e3b\u984c\u884c\u53ef\u80fd\u6703\u63d0\u9ad8\u6253\u958b\u7387\uff0c\u6700\u9ad8\u53ef\u9054 30%<\/strong>\u3002\u9664\u975e\u60a8\u7d93\u71df\u7684\u696d\u52d9\u8207\u6578\u64da\u4fdd\u8b77\u653f\u7b56\u5bc6\u5207\u76f8\u95dc\uff0c\u4e26\u4e14\u60a8\u8a8d\u70ba\u60a8\u7684\u5ba2\u6236\u53ef\u80fd\u6703\u56e0\u70ba\u6536\u5230\u975e\u5e38\u5b9a\u5236\u7684\u96fb\u5b50\u90f5\u4ef6\u800c\u611f\u5230\u66b4\u9732\u2026\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u4eba\u53e3\u7d71\u8a08\u76f8\u95dc\u5167\u5bb9\u3002\u5e74\u9f61\u3001\u6027\u5225\u3001\u5730\u9ede\u2026\u2026<\/h3>\n\n\n\n<p>\u6211\u77e5\u9053\uff0c\u60a8\u6709\u4e00\u4ef6\u9583\u4eae\u7684\u8ff7\u4f60\u9023\u8863\u88d9\u60f3\u8981\u51fa\u552e\uff0c\u56e0\u70ba\u60a8\u6709\u5de8\u5927\u7684\u5229\u6f64\u3002\u4f46\u4f60\u6703\u770b\u5230\u4f60\u7684\u5976\u5976\u8cb7\u5b83\u55ce\uff1f\u4e0d\u3002\u6216\u8005\u4f60\u6703\u5411\u52a0\u5229\u798f\u5c3c\u4e9e\u5dde\u7684\u4eba\u5011\u51fa\u552e\u624b\u5957\u548c\u570d\u5dfe\u55ce\uff1f<\/p>\n\n\n\n<p>\u9019\u4e9b\u4f8b\u5b50\u6709\u4e9b\u8a87\u5f35\uff0c\u4f46\u6211\u60f3\u4f60\u660e\u767d\u6211\u7684\u610f\u601d\u4e86\u3002 <strong>\u5e74\u9f61\u3001\u6027\u5225\u548c\u5730\u9ede<\/strong> \u662f\u96fb\u5b50\u90f5\u4ef6\u500b\u6027\u5316\u6700\u91cd\u8981\u7684\u90e8\u5206\u3002<\/p>\n\n\n\n<p><strong>\u6697\u793a\uff1a<\/strong> \u4f7f\u7528\u6a6b\u5e45\u5411\u6bcf\u500b\u7528\u6236\u7d44\u986f\u793a\u7279\u5b9a\u7684\u4fc3\u92b7\u6d3b\u52d5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u96fb\u5b50\u90f5\u4ef6\u5167\u7684\u7522\u54c1\u63a8\u85a6<\/h3>\n\n\n\n<p>\u52d5\u614b\u5167\u5bb9\u662f\u4e00\u7a2e\u6839\u64da\u8907\u96dc\u898f\u5247\u66f4\u6539\u96fb\u5b50\u90f5\u4ef6\u5275\u610f\u7684\u5927\u90e8\u5206\u5143\u7d20\u7684\u5de5\u5177\u3002\u5728\u5177\u6709\u591a\u884c\u7522\u54c1\u7684\u96fb\u5b50\u5546\u52d9\u901a\u8a0a\u4e2d\uff0c\u6a21\u677f\u4e2d\u7684\u6bcf\u500b\u7522\u54c1\u90fd\u53ef\u4ee5\u6eff\u8db3\u6bcf\u500b\u7528\u6236\u7684\u8208\u8da3\u3002<\/p>\n\n\n\n<p>\u7531\u65bc\u9019\u7121\u6cd5\u624b\u52d5\u5b8c\u6210\uff0c\u56e0\u6b64\u6211\u5011\u5c07\u5176\u7a31\u70ba\u5de5\u5177\u3002<\/p>\n\n\n\n<p><strong>\u6697\u793a\uff1a<\/strong> \u6839\u64da\u4e0a\u6b21\u8cfc\u8cb7\u7684\u60c5\u6cc1\u5411\u4ed6\u5011\u63a8\u85a6\u7522\u54c1\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4ed6\u5011\u8cfc\u8cb7\u4e86\u5438\u5875\u5668\uff0c\u5247\u5ba3\u50b3\u904e\u6ffe\u5668\u548c\u888b\u5b50\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u4e5f\u5275\u5efa\u4e0d\u540c\u7684\u767b\u9678\u9801\u9762<\/h3>\n\n\n\n<p>\u6bcf\u500b\u5ba2\u6236\u7684\u500b\u6027\u5316\u9ad4\u9a57\u61c9\u8a72\u6301\u7e8c\u5230\u4e0b\u4e00\u6b65\u3002\u5982\u679c\u96fb\u5b50\u90f5\u4ef6\u7684\u6536\u4ef6\u4eba\u9ede\u64ca\u60a8\u5728\u5167\u5bb9\u4e2d\u63d2\u5165\u7684\u93c8\u63a5\uff0c\u5247\u4ed6\u5011\u5c07\u9032\u4e00\u6b65\u8a2a\u554f\u5305\u542b\u76f8\u95dc\u4fe1\u606f\u7684\u9801\u9762\u3002\u5275\u5efa\u5c08\u70ba\u4ed6\u5011\u9ede\u64ca\u7684\u6a6b\u5e45\u6e96\u5099\u7684\u767b\u9678\u9801\u9762\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u4f7f\u7528\u71df\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u4e26\u57f9\u990a\u6f5b\u5728\u5ba2\u6236<\/h3>\n\n\n\n<p><a href=\"http:\/\/vibetrace.com\/zh\/wp\/blog\/definition-marketing-automation-stay-ahead-competitors.html\/\">\u71df\u92b7\u81ea\u52d5\u5316<\/a> \u5e36\u4f86 <a href=\"http:\/\/vibetrace.com\/zh\/wp\/blog\/7-steps-achieving-email-marketing-success-ecommerce.html\/\">\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7<\/a> \u4ee5\u53ca\u65b0\u6642\u4ee3\u7684\u96fb\u5b50\u90f5\u4ef6\u500b\u6027\u5316\u3002\u901a\u904e\u71df\u92b7\u81ea\u52d5\u5316\uff0c\u60a8\u4e0d\u50c5\u53ef\u4ee5\u4f7f\u6bcf\u500b\u7d30\u5206\u5e02\u5834\u7684\u96fb\u5b50\u90f5\u4ef6\u7368\u4e00\u7121\u4e8c\u3002\u60a8\u53ef\u4ee5\u6839\u64da\u6bcf\u500b\u5ba2\u6236\u7684\u559c\u597d\u548c\u884c\u70ba\uff0c\u8b93\u5b83\u5011\u8b8a\u5f97\u7368\u4e00\u7121\u4e8c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u96fb\u5b50\u90f5\u4ef6\u500b\u6027\u5316\u7684\u597d\u8655<\/h2>\n\n\n\n<p>\u9019\u662f\u4e00\u5f35\u5c55\u793a\u96fb\u5b50\u90f5\u4ef6\u5206\u6bb5\u548c\u500b\u6027\u5316\u512a\u52e2\u7684\u5716\u8868\u3002\u7d50\u679c\u662f\u6211\u5011\u6240\u6709\u5ba2\u6236\u4f7f\u7528 Vibetrace \u96fb\u5b50\u5546\u52d9\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7 1 \u500b\u6708\u5f8c\u6536\u96c6\u7684\u3002<\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-1914\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"384\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/03\/benefits-email-personalization.jpg\" alt=\"\" class=\"wp-image-12119\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/03\/benefits-email-personalization.jpg 761w, https:\/\/vibetrace.com\/wp-content\/uploads\/2014\/03\/benefits-email-personalization-300x151.jpg 300w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/><figcaption class=\"wp-element-caption\">Vibetrace \u7d50\u679c\u8207\u96fb\u5b50\u90f5\u4ef6\u500b\u6027\u5316<\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u96fb\u5b50\u90f5\u4ef6\u500b\u6027\u5316\u7684\u6700\u57fa\u672c\u5f62\u5f0f\u662f\u5728\u4e3b\u984c\u884c\u4e2d\u5305\u542b\u6536\u4ef6\u4eba\u59d3\u540d\u3002 \u2026\u2026 <a title=\"\u96fb\u5b50\u5546\u52d9\u4e2d\u7684\u96fb\u5b50\u90f5\u4ef6\u500b\u6027\u5316\u3002\u4f55\u6642\u3001\u5982\u4f55\u4ee5\u53ca\u70ba\u4f55\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u5546\u52d9\u4e2d\u7684\u96fb\u5b50\u90f5\u4ef6\u500b\u6027\u5316\u4f55\u6642\u3001\u5982\u4f55\u4ee5\u53ca\u70ba\u4f55\/\" aria-label=\"\u4e86\u89e3\u6709\u95dc\u96fb\u5b50\u5546\u52d9\u4e2d\u7684\u96fb\u5b50\u90f5\u4ef6\u500b\u4eba\u5316\u7684\u66f4\u591a\u8cc7\u8a0a\u3002\u4f55\u6642\u3001\u5982\u4f55\u4ee5\u53ca\u70ba\u4f55\"> 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