{"id":1834,"date":"2014-03-27T09:06:28","date_gmt":"2014-03-27T09:06:28","guid":{"rendered":"http:\/\/devant.ro\/wp\/email-marketing-conversion-rate-gets-a-boost-with-customer-segmentation"},"modified":"2023-04-21T12:56:47","modified_gmt":"2023-04-21T12:56:47","slug":"email-marketing-conversion-rate-gets-a-boost-with-customer-segmentation","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u8f49\u5316\u7387\u901a\u904e\u5ba2\u6236\u7d30\u5206\u5f97\u5230\u63d0\u5347\/","title":{"rendered":"\u901a\u904e\u5ba2\u6236\u7d30\u5206\u63d0\u9ad8\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684\u8f49\u5316\u7387"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u5728\u6211\u5011\u4e4b\u524d\u7684\u535a\u5ba2\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u8a0e\u8ad6\u77ad\u5982\u4f55\u901a\u904e\u4f7f\u7528\u6210\u70ba\u4e00\u540d\u6210\u529f\u7684\u96fb\u5b50\u5546\u52d9\u71df\u92b7\u4eba\u54e1 <a title=\"\u5728\u96fb\u5b50\u5546\u52d9\u4e2d\u53d6\u5f97\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6210\u529f\u7684 7 \u500b\u6b65\u9a5f\" href=\"http:\/\/vibetrace.com\/zh\/wp\/blog\/7-steps-achieving-email-marketing-success-ecommerce.html\/\">\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7<\/a>. <\/p>\n\n\n\n<p>\u70ba\u4e86\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\uff0c\u6211\u5011\u5efa\u8b70\u60a8\u82b1\u4e00\u4e9b\u6642\u9593\u4f86\u7d30\u5206\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n\n\n\n<p>\u7576\u7136\uff0c\u5ba2\u6236\u7d30\u5206\u5c0d\u65bc\u6bcf\u500b\u4f01\u696d\u90fd\u5f88\u91cd\u8981\u3002 <\/p>\n\n\n\n<p>\u4f46\u5728\u96fb\u5b50\u5546\u52d9\u4e2d\uff0c\u60a8\u6709\u66f4\u591a\u7684\u5de5\u5177\u4f86\u7d30\u5206\u96fb\u5b50\u90f5\u4ef6\u6536\u4ef6\u4eba\uff0c\u9019\u5c07\u5e6b\u52a9\u60a8\u7372\u5f97 <strong>30% \u66f4\u9ad8\u7684\u96fb\u5b50\u90f5\u4ef6\u6253\u958b\u7387<\/strong> \u548c <strong>50% \u66f4\u9ad8\u7684\u9ede\u64ca\u7387<\/strong>\u3002\u60a8\u9810\u8a08\u60a8\u7684\u92b7\u552e\u984d\u6703\u9ad8\u51fa\u591a\u5c11\uff1f<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\u4e00\u958b\u59cb\u5c0d\u96fb\u5b50\u90f5\u4ef6\u6578\u64da\u5eab\u9032\u884c\u5206\u6bb5\u53ef\u80fd\u9700\u8981\u4e00\u4e9b\u6642\u9593\uff0c\u4f46\u9019\u78ba\u5be6\u503c\u5f97\u4ed8\u51fa\u52aa\u529b\u3002\u6211\u5011\u5728\u9019\u91cc\u901a\u904e\u5efa\u8b70\u70ba\u60a8\u63d0\u4f9b\u4e00\u500b\u8d77\u9ede <strong>7\u500b\u5ba2\u6236\u7d30\u5206\u6a19\u6e96<\/strong> \u63d0\u9ad8\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6295\u8cc7\u56de\u5831\u7387\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">\u9700\u8981\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">\u6211\u5011\u63d0\u4f9b\u5f9e\u6230\u7565\u5230\u5be6\u65bd\u548c\u8ddf\u8e2a\u7684\u8a17\u7ba1\u670d\u52d9\u3002\u901a\u5e38\u7d50\u679c\u6703\u589e\u52a0 15-25%\u3002\u8b93\u6211\u5011\u770b\u770b\u6211\u5011\u5982\u4f55\u5e6b\u52a9\u60a8\uff01<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u71df\u92b7\u81ea\u52d5\u5316\u670d\u52d9\/\">\u4e86\u89e3\u66f4\u591a<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">1. \u6700\u5f8c\u8cfc\u8cb7\u65e5\u671f<\/h2>\n\n\n\n<p><b>\u4f8b\u5982\u2026<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5275\u5efa\u4e0a\u500b\u6708\u672a\u5b8c\u6210\u4efb\u4f55\u8cfc\u8cb7\u7684\u7528\u6236\u985e\u5225<\/li>\n\n\n\n<li>\u6216\u8005\u5c07\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u8a02\u95b1\u8005\u5206\u70ba 3 \u985e\uff1a\u5728\u7279\u5b9a\u65e5\u671f\u4e4b\u524d\u3001\u4e4b\u5f8c\u6216\u6070\u597d\u5728\u7279\u5b9a\u65e5\u671f\uff08\u4f8b\u5982\u9ed1\u8272\u661f\u671f\u4e94\uff09\u8cfc\u8cb7\u7684\u7528\u6236<\/li>\n<\/ul>\n\n\n\n<p><b>\u70ba\u4ec0\u9ebc\uff1f<\/b><\/p>\n\n\n\n<p>\u56e0\u70ba\u9577\u6642\u9593\u6c92\u6709\u8cfc\u8cb7\u4efb\u4f55\u6771\u897f\u7684\u9867\u5ba2\u53ef\u80fd\u6703\u5fd8\u8a18\u4f60\u3002\u5411\u4ed6\u5011\u767c\u9001\u5305\u542b\u4fc3\u92b7\u4ee3\u78bc\u7684\u96fb\u5b50\u90f5\u4ef6\u63d0\u9192\uff01\u5728\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u4e2d\uff0c\u9019\u500b\u90e8\u5206\u4e5f\u88ab\u7a31\u70ba<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2\u3001\u5ba2\u6236\u50f9\u503c<\/h2>\n\n\n\n<p><b>\u4f8b\u5982\u2026<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u770b\u770b\u8ab0\u662f\u4f60\u7684 <a title=\"\u9802\u7d1a\u5ba2\u6236\u7684\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7d30\u5206\" href=\"http:\/\/rjmetrics.com\/wp-content\/uploads\/2013\/10\/Infographic-CustomersCreatedEqual2.jpg\" target=\"_blank\" rel=\"noopener\">\u524d 1% \u5ba2\u6236<\/a> \u6839\u64da\u8cfc\u7269\u8eca\u50f9\u503c\u6216\u7e3d\u6d88\u8cbb\u91d1\u984d<\/li>\n\n\n\n<li>\u6216\u4f7f\u7528 Pareto 20\/80 \u539f\u5247\u3002\u9019\u8868\u793a\u60a8\u7684 20% \u5ba2\u6236\u70ba\u60a8\u5e36\u4f86\u4e86 80% \u7684\u6536\u5165\u3002<\/li>\n<\/ul>\n\n\n\n<p><b>\u70ba\u4ec0\u9ebc\uff1f<\/b><\/p>\n\n\n\n<p>\u56e0\u70ba\u4f60\u7684\u9802\u7d1a\u5ba2\u6236\u70ba\u4f60\u5e36\u4f86\u7684\u9322\u8207\u4ed6\u5011\u4e2d\u6700\u5e95\u5c64\u7684\u5927\u591a\u6578\u5ba2\u6236\u4e00\u6a23\u591a\u3002\u60a8\u9700\u8981\u76f8\u61c9\u5730\u5c0d\u5f85\u4ed6\u5011\u4e26\u5118\u53ef\u80fd\u512a\u5316\u4ed6\u5011\u7684\u8cfc\u7269\u9ad4\u9a57\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u5fe0\u8aa0\u5ea6<\/h2>\n\n\n\n<p><b>\u4f8b\u5982\u2026<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u60a8\u61c9\u8a72\u6839\u64da\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u696d\u52d9\u7279\u6b8a\u6027\u81ea\u884c\u6c7a\u5b9a\u6210\u70ba\u5fe0\u5be6\u5ba2\u6236\u610f\u5473\u8457\u4ec0\u9ebc\u3002\u662f\u6307\u6bcf\u5e74\u8cfc\u8cb72\u6b21\u55ce\uff1f\u9084\u662f6\uff1f\u9019\u662f\u4f60\u7684\u6c7a\u5b9a\uff01<\/li>\n\n\n\n<li>\u8207\u60a8\u7684\u9996\u6b21\u5ba2\u6236\u5efa\u7acb\u52d5\u614b\u5217\u8868<\/li>\n<\/ul>\n\n\n\n<p><b>\u70ba\u4ec0\u9ebc\uff1f<\/b><\/p>\n\n\n\n<p>\u56e0\u70ba\u5fe0\u8aa0\u7684\u5ba2\u6236\u4ee5\u53ca\u60a8\u7684\u9802\u7d1a\u5ba2\u6236\u61c9\u8a72\u5f97\u5230\u7279\u6b8a\u5f85\u9047\u3002\u4f46\u9996\u6b21\u8cfc\u8cb7\u8005\u9084\u9700\u8981\u53e6\u4e00\u7a2e\u7279\u5225\u95dc\u6ce8\uff1a\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7b56\u7565\u53ef\u4ee5\u5074\u91cd\u65bc\u5411\u4ed6\u5011\u767c\u9001\u66f4\u591a\u6709\u95dc\u7522\u54c1\u3001\u8cfc\u8cb7\u689d\u6b3e\u548c\u5176\u4ed6\u4fe1\u606f\u7684\u4fe1\u606f\uff0c\u9019\u4e9b\u4fe1\u606f\u6709\u671b\u5c07\u4ed6\u5011\u8f49\u5316\u70ba\u7d93\u5e38\u8cfc\u8cb7\u8005\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u6f5b\u5728\u5ba2\u6236\u4f86\u6e90<\/h2>\n\n\n\n<p><b>\u4f8b\u5982\u2026<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4f86\u81ea\u5176\u4ed6\u7db2\u7ad9\u7684\u63a8\u85a6<\/li>\n\n\n\n<li>\u60a8\u81ea\u5df1\u7684\u5728\u7dda\u6d3b\u52d5<\/li>\n\n\n\n<li>\u793e\u4ea4\u5a92\u9ad4\uff1aFacebook\u3001Twitter\u3001Linkedin\u2026\u2026\u61c9\u6709\u76e1\u6709\uff01<\/li>\n\n\n\n<li>\u641c\u7d22\u5f15\u64ce\uff1aGoogle\u3001Yahoo!\u3001Bing \u7b49\u3002<\/li>\n\n\n\n<li>\u76f4\u63a5\u62dc\u8a2a<\/li>\n<\/ul>\n\n\n\n<p><b>\u70ba\u4ec0\u9ebc\uff1f<\/b><\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u6bd4\u8f03\u9019\u4e9b\u7d30\u5206\uff0c\u770b\u770b\u662f\u5426\u6709\u4efb\u4f55\u5177\u9ad4\u7684\u7279\u6b8a\u6027\u3002\u4e4b\u5f8c\uff0c\u60a8\u53ef\u4ee5\u958b\u59cb\u5b9a\u5236\u60a8\u7684\u6e9d\u901a\u7b56\u7565\uff0c\u5305\u62ec\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\uff0c\u4ee5\u4fbf\u5728\u76f8\u95dc\u6e20\u9053\u4e0a\u6709\u66f4\u597d\u7684\u8868\u73fe\u3002\u4e5f\u8a31\u60a8\u9700\u8981\u5728\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\u4e2d\u63d2\u5165\u793e\u4ea4\u5a92\u9ad4\u6309\u9215\u3002\u6216\u8005\u60a8\u53ef\u80fd\u60f3\u8207\u53e6\u4e00\u500b\u7db2\u7ad9\u5efa\u7acb\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u4ee5\u4fbf\u91dd\u5c0d\u5176\u8a02\u95b1\u8005\u958b\u5c55\u96fb\u5b50\u90f5\u4ef6\u6d3b\u52d5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u8a2d\u5099\u985e\u578b<\/h2>\n\n\n\n<p><b>\u4f8b\u5982\u2026<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u60a8\u7684\u5ba2\u6236\u662f\u5426\u901a\u904e PC\u3001\u5e73\u677f\u96fb\u8166\u6216\u667a\u80fd\u624b\u6a5f\u5b8c\u6210\u8cfc\u8cb7\uff1f<\/li>\n\n\n\n<li>\u70ba\u4e86\u9032\u884c\u66f4\u6df1\u5165\u7684\u7d30\u5206\uff0c\u60a8\u9084\u53ef\u4ee5\u5c07\u5ba2\u6236\u5206\u70ba iOS\u3001Android \u6216 Windows \u7528\u6236\u3002<\/li>\n<\/ul>\n\n\n\n<p><b>\u70ba\u4ec0\u9ebc\uff1f<\/b><\/p>\n\n\n\n<p>\u56e0\u70ba\u60a8\u9700\u8981\u4e86\u89e3\u5ba2\u6236\u7684\u8cfc\u7269\u9ad4\u9a57\u548c\u884c\u70ba\uff0c\u4ee5\u53ca\u7576\u4ed6\u5011\u5728\u5927\u5c4f\u5e55\u4e0a\u67e5\u770b\u4e26\u4f7f\u7528\u9f20\u6a19\u6642\u4ee5\u53ca\u7576\u4ed6\u5011\u4f7f\u7528\u624b\u6307\u6216\u7b46\u6309\u4e0b\u5546\u54c1\u4e0a\u7684\u201c\u8cfc\u8cb7\u201d\u6309\u9215\u6642\u7684\u8cfc\u7269\u9ad4\u9a57\u548c\u884c\u70ba\u3002\u5c0f\u986f\u793a\u5c4f\u3002\u6b64\u5916\uff0c\u60a8\u53ef\u80fd\u9084\u5c0d\u8a2d\u5099\u7684\u54c1\u724c\u6216\u64cd\u4f5c\u7cfb\u7d71\u611f\u8208\u8da3\u3002\u60a8\u53ef\u80fd\u9700\u8981\u512a\u5316\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u548c\u96fb\u5b50\u90f5\u4ef6\u4ee5\u9069\u61c9\u65b0\u7684\u89f8\u6478\u5c4f\u8da8\u52e2\u3002\u751a\u81f3\u53ef\u80fd\u958b\u767c\u4e00\u4e9b\u79fb\u52d5\u61c9\u7528\u7a0b\u5e8f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u96fb\u5b50\u90f5\u4ef6\u6d3b\u52d5<\/h2>\n\n\n\n<p><b>\u4f8b\u5982\u2026<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u96fb\u5b50\u90f5\u4ef6\u6253\u958b\u7387<\/li>\n\n\n\n<li>\u96fb\u5b50\u90f5\u4ef6\u9ede\u64ca\u7387<\/li>\n<\/ul>\n\n\n\n<p><b>\u70ba\u4ec0\u9ebc\uff1f<\/b><\/p>\n\n\n\n<p>\u56e0\u70ba\u5b83\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5617\u8a66\u4e0d\u540c\u7684\u65b9\u6cd5\u4f86\u5438\u5f15\u5f9e\u4e0d\u67e5\u770b\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u7684\u5ba2\u6236\u3002\u6216\u8005\u90a3\u4e9b\u6253\u958b\u5b83\u5011\u53ea\u662f\u70ba\u4e86\u95b1\u8b80\u4fe1\u606f\uff0c\u4f46\u5f9e\u672a\u9032\u4e00\u6b65\u9ede\u64ca\u7684\u4eba\u3002\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u901a\u5e38\u53ea\u662f\u53cd\u8907\u8a66\u9a57\u3002\u4f46\u60a8\u53ef\u4ee5\u8abf\u6574\u4e3b\u984c\u884c\u3001\u767c\u9001\u5230\u7279\u5b9a\u7d30\u5206\u53d7\u773e\u7fa4\u7684\u96fb\u5b50\u90f5\u4ef6\u7684\u5167\u5bb9\u548c\u8a2d\u8a08\uff0c\u770b\u770b\u54ea\u7a2e\u7b56\u7565\u80fd\u8b93\u60a8\u5f97\u5230\u56de\u61c9\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. 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