{"id":1790,"date":"2014-03-11T17:48:26","date_gmt":"2014-03-11T17:48:26","guid":{"rendered":"http:\/\/devant.ro\/wp\/7-steps-for-achieving-email-marketing-success-in-ecommerce"},"modified":"2023-05-26T11:40:56","modified_gmt":"2023-05-26T11:40:56","slug":"7-steps-for-achieving-email-marketing-success-in-ecommerce","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u5546\u52d9\u4e2d\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6210\u529f\u7684-7-\u500b\u6b65\u9a5f\/","title":{"rendered":"\u5728\u96fb\u5b50\u5546\u52d9\u4e2d\u53d6\u5f97\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6210\u529f\u7684 7 \u500b\u6b65\u9a5f"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u8207\u60a8\u7684\u5ba2\u6236\u548c\u6f5b\u5728\u5ba2\u6236\u4fdd\u6301\u806f\u7e6b\u975e\u5e38\u91cd\u8981\u3002\u4f60\u6700\u7d42\u6703 <strong>\u4e0d\u65b7\u589e\u9577\u7684\u91cd\u8981\u6307\u6a19<\/strong>\uff1a\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5fe0\u8aa0\u5ea6\u3001\u8ffd\u52a0\u92b7\u552e\u3001\u696d\u52d9\u767c\u5c55\u7b49\u3002<\/p>\n\n\n\n<p>\u5c0d\u65bc\u96fb\u5b50\u5546\u52d9\u4f01\u696d\u4f86\u8aaa\uff0c\u7576\u7136\u6709\u591a\u7a2e\u6e9d\u901a\u7ba1\u9053\u548c\u65b9\u6cd5\u53ef\u4f9b\u9078\u64c7\u3002\u4f46\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u8b49\u660e\u4e86\u81ea\u5df1\u4ecd\u7136\u5b58\u5728<strong> \u6700\u6709\u6548\u7684\u65b9\u6cd5<\/strong> \u7528\u65bc\u767c\u9001\u5546\u696d\u901a\u8a0a\u3002<\/p>\n\n\n\n<p><a title=\"\u4fe1\u606f\u5716 \u2013 2014 \u5e74\u96fb\u5b50\u5546\u52d9\u4e2d\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684\u6210\u529f\" href=\"http:\/\/vibetrace.com\/zh\/wp\/blog\/infographic-email-marketing-success-ecommerce-2014.html\/\">\u67e5\u770b\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6210\u529f\u8cc7\u8a0a\u5716\u8868\u3002<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e00\u4e9b\u6703\u8b93\u60a8\u5927\u5403\u4e00\u9a5a\u7684\u96fb\u5b50\u90f5\u4ef6\u7d71\u8a08\u6578\u64da\uff1a<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5728\u6574\u500b\u4e16\u754c\u4e0a\uff0c\u5230\u8655\u90fd\u6709 <strong>36 \u5104\u500b\u6d3b\u8e8d\u96fb\u5b50\u90f5\u4ef6\u5e33\u865f\u3002<\/strong><\/li>\n\n\n\n<li>\u96fb\u5b50\u90f5\u4ef6\u4f7f\u7528\u8005\u4e5f\u6709\u9ede\u6c89\u8ff7\u65bc\u96fb\u5b50\u90f5\u4ef6\u3002\u6709\u4f86\u81ea\u4e0d\u540c\u7814\u7a76\u7684\u591a\u500b\u6578\u64da\uff0c\u4f46\u90fd\u8868\u660e\u5927\u591a\u6578\u64c1\u6709\u96fb\u5b50\u90f5\u4ef6\u5e33\u6236\u7684\u4eba\u7684\u7fd2\u6163\u662f <strong>\u6bcf\u5929\u6aa2\u67e5\u4e00\u6b21<\/strong> \uff08\u6216\u5728\u66f4\u56b4\u91cd\u7684\u60c5\u6cc1\u4e0b\u6bcf 5 \u5230 20 \u5206\u9418\u4e00\u6b21\uff09<\/li>\n\n\n\n<li><strong>70\u591a\u500b<\/strong>\u5168\u7403\u6d88\u8cbb\u8005\u559c\u6b61\u7684 % <strong>\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u63a5\u6536\u5546\u696d\u901a\u8a0a<\/strong><\/li>\n\n\n\n<li>\u548c<strong> 66% \u6d88\u8cbb\u8005<\/strong> \u900f\u904e\u4e00\u5c01\u5546\u696d\u96fb\u5b50\u90f5\u4ef6\u88ab\u8aaa\u670d <strong>\u9032\u884c\u5be6\u969b\u8cfc\u8cb7<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6211\u5011\u5f9e\u4e2d\u5b78\u5230\u4ec0\u9ebc\uff1f<\/h2>\n\n\n\n<p>\u55ef\uff0c\u9019\u662f\u4e00\u500b <strong>\u5de8\u5927\u7684\u6a5f\u6703<\/strong>\uff01\u4e00\u53e5\u53e4\u8001\u7684\u884c\u92b7\u9673\u8154\u6feb\u8abf\u544a\u8a34\u516c\u53f8\uff0c\u4ed6\u5011\u5fc5\u9808\u51fa\u73fe\u5728\u76ee\u6a19\u6d88\u8cbb\u8005\u6240\u5728\u7684\u5730\u65b9\u3002\u5982\u4eca\uff0c\u76ee\u6a19\u6d88\u8cbb\u8005\u6b63\u5728\u7b46\u8a18\u578b\u96fb\u8166\u3001\u667a\u6167\u578b\u624b\u6a5f\u548c\u5e73\u677f\u96fb\u8166\u4e0a\u760b\u72c2\u5730\u6aa2\u67e5\u96fb\u5b50\u90f5\u4ef6\u3002 <strong>\u884c\u52d5\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7<\/strong> \u5c07\u6703\u6709\u4e00\u7bc7\u5c08\u9580\u7684\u6587\u7ae0\uff0c\u6240\u4ee5\u8acb\u5728\u4e0b\u9762\u8a02\u95b1\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e00\u500b\u4eba\u5982\u4f55\u5728\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4e2d\u8868\u73fe\u51fa\u8272\uff1f<\/h2>\n\n\n\n<p>\u5118\u7ba1\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u53ca\u5176\u9ad8\u6210\u529f\u7387\u4e26\u4e0d\u662f\u4ec0\u9ebc\u5f15\u4eba\u6ce8\u76ee\u7684\u65b0\u805e\uff0c\u4f46\u8a31\u591a\u96fb\u5b50\u5546\u52d9\u516c\u53f8\u4ecd\u7136\u5728\u505a\u932f\u4e8b\u2014\u2014\u6279\u91cf\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\uff0c\u6c92\u6709\u4ee5\u5206\u6bb5\u7684\u65b9\u5f0f\u6eff\u8db3\u5ba2\u6236\u7684\u9700\u6c42\uff0c\u767c\u9001\u672a\u7d93\u8acb\u6c42\u7684\u96fb\u5b50\u90f5\u4ef6\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u6211\u5011\u5728\u9019\u88e1\u5efa\u8b70\u95b1\u8b80\u672c\u6587\u7684\u60a8\u61c9\u8a72\u9032\u884c\u4e00\u7a2e\u4e0d\u540c\u985e\u578b\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u3002\u4ee5\u5c08\u696d\u7684\u65b9\u5f0f\u5c0d\u5f85\u96fb\u5b50\u5546\u52d9\u884c\u92b7\u5c07\u70ba\u60a8\u5e36\u4f86 <strong>\u66f4\u9ad8\u7684\u6536\u5165<\/strong>\u3001\u66f4\u597d\u7684\u4fdd\u7559\u7387\u548c\u66f4\u597d\u7684\u5ba2\u6236\u6eff\u610f\u5ea6\u3002<\/p>\n\n\n\n<p>\u6211\u5011\u70ba\u60a8\u6e96\u5099\u4e86\u4e00\u500b\u8a08\u5283\u3002\u9019\u662f\u57fa\u65bc\u6211\u5011\u8207\u5176\u4ed6\u5ba2\u6236\u7684\u7d93\u9a57\uff0c\u4ed6\u5011\u770b\u5230<strong> \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6548\u679c\u81f3\u5c11\u589e\u52a0 15%<\/strong> \u611f\u8b1d\u61c9\u7528\u4ee5\u4e0b 7 \u500b\u795e\u5947\u6b65\u9a5f\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u8a2d\u5b9a\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u76ee\u6a19<\/h3>\n\n\n\n<p>\u5982\u679c\u60a8\u5df2\u7d93\u63a1\u53d6\u4e86\u4e00\u4e9b\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6b65\u9a5f\uff0c\u8acb\u8a55\u4f30\u60a8\u8fc4\u4eca\u70ba\u6b62\u6240\u53d6\u5f97\u7684\u7d50\u679c\u3002\u70ba\u4e86\u505a\u5230\u9019\u4e00\u9ede\uff0c\u4f60\u9700\u8981\u6709\u4e00\u4e9b <strong>\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7 KPI<\/strong> \u8207\u60a8\u7684\u696d\u52d9\u76f8\u95dc\u7684\u3002\u5c07\u9019\u4e9b\u7d50\u679c\u8207\u5176\u4ed6\u7d50\u679c\u9032\u884c\u6bd4\u8f03 <strong>\u884c\u92b7\u6d3b\u52d5<\/strong>&nbsp;\u4f60\u5df2\u7d93\u63a1\u53d6\u4e86\u3002\u770b\u770b\u4ec0\u9ebc\u662f\u6709\u6548\u7684\uff0c\u4ec0\u9ebc\u662f\u7121\u6548\u7684\u3002\u4ee5\u53ca\u70ba\u4ec0\u9ebc\u3002<\/p>\n\n\n\n<p>\u7136\u5f8c\uff0c\u5c0d\u65bc\u4e0b\u4e00\u6b21\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5\uff0c\u6839\u64da KIP \u8a2d\u5b9a\u76ee\u6a19\uff0c\u4e26\u7262\u8a18\u9019\u4e00\u9ede\uff0c\u5b8c\u6210\u5f8c\u7e8c\u6b65\u9a5f\u3002<\/p>\n\n\n\n<p>\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c07\u96fb\u5b50\u90f5\u4ef6\u8f49\u63db\u7387\u63d0\u9ad8 20%\uff1b<\/li>\n\n\n\n<li>\u4e0d\u6d3b\u8e8d\u8a02\u95b1\u8005\u6e1b\u5c11 50%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u5236\u5b9a\u96fb\u5b50\u90f5\u4ef6\u8a08\u5283<\/h3>\n\n\n\n<p>\u6839\u64da\u60a8\u7684\u76ee\u6a19\uff0c\u898f\u5283\u96fb\u5b50\u90f5\u4ef6\u5982\u4f55\u5e6b\u52a9\u60a8\u5be6\u73fe\u9019\u4e9b\u76ee\u6a19\u3002\u60a8\u61c9\u8a72\u67e5\u770b\u65e5\u66c6\u4ee5\u53ca\u4e0b\u4e00\u6642\u671f\u6700\u91cd\u8981\u7684\u4e8b\u4ef6\u4e26\u5617\u8a66 <strong>\u5b89\u6392\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u6d3b\u52d5<\/strong>.<\/p>\n\n\n\n<p>\u7136\u5f8c\u6df1\u5165\u67e5\u770b\u60a8\u7684\u201c\u6d88\u8cbb\u8005\u7684\u65e5\u7a0b\u5b89\u6392\u201d\uff0c\u4e26\u5617\u8a66\u4e86\u89e3\u7576\u60a8\u7684\u5ba2\u6236\u8cfc\u8cb7\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u6216\u5c0d\u60a8\u7684\u7522\u54c1\u6216\u670d\u52d9\u611f\u8208\u8da3\u6642\uff0c\u96fb\u5b50\u90f5\u4ef6\u5982\u4f55\u6709\u52a9\u65bc\u8207\u4ed6\u5011\u9032\u884c\u6e9d\u901a\u3002<\/p>\n\n\n\n<p>\u4f8b\u5b50\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5047\u65e5\u524d\u900f\u904e\u96fb\u5b50\u90f5\u4ef6\u767c\u9001\u7279\u5225\u6298\u6263<\/li>\n\n\n\n<li>\u60c5\u4eba\u7bc0\u3001\u570b\u969b\u5a66\u5973\u7bc0\u3001\u8056\u8a95\u7bc0\u6d3b\u52d5<\/li>\n\n\n\n<li>\u6240\u6709\u9867\u5ba2\u7684\u751f\u65e5\u512a\u60e0<\/li>\n<\/ul>\n\n\n\n<p>\u9019\u662f\u6211\u5011\u7684<a title=\"\u4fe1\u606f\u5716 \u2013 2014 \u5e74\u96fb\u5b50\u5546\u52d9\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u89e3\u6c7a\u65b9\u6848\" href=\"http:\/\/vibetrace.com\/zh\/wp\/blog\/infographic-resolutions-email-marketing-ecommerce-2014.html\/\"> \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u8cc7\u8a0a\u5716<\/a>&nbsp;\u4e26\u5236\u5b9a\u4e86 2014 \u5e74\u7684\u6c7a\u8b70\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u8a02\u95b1\u8005\u540d\u55ae\u7684\u5efa\u7acb\u8207\u66f4\u65b0<\/h3>\n\n\n\n<p>\u9996\u5148\uff0c\u5fc5\u9808 <strong>\u4f7f\u7528\u8a02\u95b1\u8868\u683c<\/strong> \u70ba\u4e86\u5728\u60a8\u7684\u8a02\u6236\u540c\u610f\u7684\u60c5\u6cc1\u4e0b\u5efa\u7acb\u96fb\u5b50\u90f5\u4ef6\u8cc7\u6599\u5eab\u3002<\/p>\n\n\n\n<p>\u7136\u5f8c\u907f\u514d\u5411\u60a8\u7684\u8a02\u95b1\u8005\u767c\u9001\u7121\u8da3\u5167\u5bb9\u7684\u5783\u573e\u90f5\u4ef6\uff01\u4f46\u4e5f\u8981\u907f\u514d\u5fd8\u8a18\u9019\u500b\u91d1\u7926 <strong>\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u8cc7\u6599\u5eab<\/strong>\u3002\u76f8\u53cd\uff0c\u5236\u5b9a\u884c\u52d5\u8a08\u5283\u4ee5\u91cd\u65b0\u5438\u5f15\u7528\u6236\u4e26\u5438\u5f15\u66f4\u591a\u8a02\u95b1\u8005\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.\u7528\u6236\u7d30\u5206<\/h3>\n\n\n\n<p>\u4f5c\u70ba\u96fb\u5b50\u5546\u52d9\u4f01\u696d\uff0c\u60a8\u64c1\u6709\u5145\u5206\u4e86\u89e3\u5ba2\u6236\u7684\u5de5\u5177\u3002\u56e0\u6b64\uff0c\u5229\u7528\u9019\u4e9b\u77e5\u8b58\u4e26<strong> \u5c0d\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u8a02\u95b1\u8005\u9032\u884c\u7d30\u5206<\/strong>\uff1a\u4f9d\u500b\u4eba\u8cc7\u6599\u3001\u8208\u8da3\u3001\u8cfc\u7269\u6b77\u53f2\u3001\u9867\u5ba2\u751f\u547d\u9031\u671f\u7b49\u3002<\/p>\n\n\n\n<p>\u4e0d\u8981\u505c\u7559\u5728\u7528\u6236\u7d30\u5206\u4e0a\uff0c\u660e\u667a\u5730\u4f7f\u7528\u5b83\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5206\u6790\u6bcf\u500b\u7d30\u5206\u5e02\u5834\u7684\u884c\u70ba\u3001\u8f49\u63db\u7387\u548c\u6536\u5165\uff1b<\/li>\n\n\n\n<li>\u5275\u5efa\u6d3b\u52d5\u4e26\u89c0\u5bdf\u4ed6\u5011\u5c0d\u5404\u7a2e\u89f8\u767c\u56e0\u7d20\u7684\u53cd\u61c9\uff1b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u96fb\u5b50\u90f5\u4ef6\u5167\u5bb9\u500b\u4eba\u5316<\/h3>\n\n\n\n<p>\u60a8\u61c9\u8a72\u9054\u5230\u7684\u7406\u60f3\u76ee\u6a19\u662f\u4e0d\u50c5\u63d0\u4f9b\u6709\u8da3\u7684\u5167\u5bb9\uff0c\u800c\u4e14\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u5167\u5bb9\u3002 <a title=\"\u7522\u54c1\u63a8\u85a6\" href=\"https:\/\/vibetrace.com\/zh\/product-recommendations\/\"><strong>\u96fb\u5b50\u90f5\u4ef6\u500b\u4eba\u5316<\/strong><\/a> \u53ef\u4ee5\u9054\u5230\u5411\u6bcf\u500b\u5ba2\u6236\u6216\u8a02\u95b1\u8005\u767c\u9001\u552f\u4e00\u96fb\u5b50\u90f5\u4ef6\u7684\u6700\u9ad8\u7b49\u7d1a\u3002\u9019\u5c07\u70ba\u60a8\u5e36\u4f86\u6700\u5927\u7684\u8f49\u63db\u7387\uff01<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u59cb\u7d42\u5728\u96fb\u5b50\u90f5\u4ef6\u4e2d\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u7522\u54c1\u63a8\u85a6\uff1b<\/li>\n\n\n\n<li>\u89c0\u5bdf\u4f7f\u7528\u8005\u5c0d\u54c1\u724c\/\u984f\u8272\u7684\u559c\u611b\u7a0b\u5ea6\u4e26\u5c07\u5176\u5be6\u65bd\u5230\u6a21\u677f\u4e2d\uff1b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. \u81ea\u52d5\u5316\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u3002\u624b\u52d5\u767c\u9001\u5df2\u7d93\u6d88\u5931\u4e86\uff01<\/h3>\n\n\n\n<p>\u5be6\u65bd <a title=\"\u81ea\u52d5\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u4ee5\u63d0\u9ad8\u8f49\u63db\u7387\" href=\"http:\/\/vibetrace.com\/zh\/wp\/blog\/automated-emails-for-increased-conversion-rate.html\/\">\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u81ea\u52d5\u5316<\/a>\uff01\u96fb\u5b50\u5546\u52d9\u662f\u4e00\u500b\u5b8c\u7f8e\u7684\u696d\u52d9\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u884c\u92b7\u81ea\u52d5\u5316\u4f86\u958b\u767c\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u89f8\u767c\u96fb\u5b50\u90f5\u4ef6<\/li>\n\n\n\n<li>\u7d93\u5e38\u6027\u7684\u6d3b\u52d5<\/li>\n\n\n\n<li>\u751f\u547d\u9031\u671f\u7b56\u7565<\/li>\n<\/ul>\n\n\n\n<p>\u89f8\u767c\u5f0f\u96fb\u5b50\u90f5\u4ef6\u7684\u8f49\u63db\u7387\u662f\u4e00\u822c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684 4 \u5230 5 \u500d\uff01<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. \u8ffd\u8e64\u8207\u6539\u9032\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6307\u6a19<\/h3>\n\n\n\n<p>\u59cb\u7d42\u662f\u76f8\u540c\u7684\u79d8\u8a23\uff1a\u8ffd\u8e64\u3001\u5206\u6790\u548c\u6539\u9032\u3002\u5c07\u60a8\u5f9e\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4e2d\u7372\u5f97\u7684\u6240\u6709\u6578\u64da\u653e\u5165\u5206\u6790\u4e2d\uff0c\u4e26\u4e14\u2026\u5982\u524d\u6240\u8ff0\uff1a\u8ffd\u8e64\u3001\u5206\u6790\u548c\u6539\u9032\uff01<\/p>\n\n\n\n<p>\u60a8\u7684\u516c\u53f8\u5df2\u7d93\u5be6\u65bd\u4e86\u4e0b\u5217\u54ea\u4e9b\u96fb\u5b50\u5546\u52d9\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6b65\u9a5f\uff1f\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u6709\u95dc\u6bcf\u500b\u6b65\u9a5f\u7684\u66f4\u591a\u8a73\u7d30\u4fe1\u606f\uff0c\u8acb\u5728\u4e0b\u9762\u8a3b\u518a\uff01<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2014\u5e74\u96fb\u5546\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7262\u4e0d\u53ef\u7834\u7684\u6c7a\u5fc3<\/h2>\n\n\n\n<p>\u6beb\u7121\u7591\u554f\uff0c\u96fb\u5b50\u90f5\u4ef6\u5f88\u66a2\u92b7\u3002\u4ee5\u4e0b\u662f 2014 \u5e74\u4e00\u4e9b\u7262\u4e0d\u53ef\u7834\u7684\u96fb\u5b50\u5546\u52d9\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\u3002 <a title=\"2014\u5e74\u5982\u4f55\u8b93\u96fb\u5b50\u5546\u52d9\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u8f49\u5316\u5f97\u66f4\u597d\" href=\"http:\/\/vibetrace.com\/zh\/wp\/make-ecommerce-email-marketing-convert-better.html\/\">\u4e0a\u4e00\u7bc7\u6587\u7ae0<\/a>&nbsp;\u60a8\u61c9\u8a72\u5982\u4f55\u9032\u884c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u624d\u80fd\u66f4\u597d\u5730\u5be6\u73fe\u8f49\u63db\u3002\u9019\u6b21\u4f60\u8a2d\u5b9a\u4e86\u4f60\u7684\u6c7a\u5fc3\uff1a[<a title=\"2014 \u5e74\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u89e3\u6c7a\u65b9\u6848\" href=\"http:\/\/vibetrace.com\/zh\/wp\/infographic-resolutions-email-marketing-ecommerce-2014.html\/\">\u67e5\u770b\u8cc7\u8a0a\u5716<\/a>] <\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/vibetrace.com\/zh\/2014-\u5e74\u96fb\u5b50\u5546\u52d9\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u4fe1\u606f\u5716\u8868\u6c7a\u8b70\/\">\u67e5\u770b\u8cc7\u8a0a\u5716<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;1. \u4f7f\u96fb\u5b50\u90f5\u4ef6\u5177\u6709\u56de\u61c9\u6027<\/h3>\n\n\n\n<p>\u60a8\u5df2\u7d93\u88ab\u544a\u77e5\uff0c50% \u958b\u555f\u73fe\u5728\u4f86\u81ea <strong>\u884c\u52d5\u88dd\u7f6e<\/strong>\u3002\u6beb\u7121\u7591\u554f\uff0c\u5982\u679c\u60a8\u61c9\u8a72\u9019\u6a23\u505a\uff0c\u554f\u984c\u5c31\u5728\u65bc\u76e1\u5feb\u958b\u59cb\u3002\u60a8\u5728\u9019\u88e1\u9700\u8981\u4ec0\u9ebc\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9069\u5408\u884c\u52d5\u88dd\u7f6e\u7684\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9<\/strong>\uff0c\u5305\u62ec\u7d50\u5e33\u6d41\u7a0b\uff1b<\/li>\n\n\n\n<li><strong>\u97ff\u61c9\u5f0f\u96fb\u5b50\u90f5\u4ef6\u6a21\u677f<\/strong> \uff08\u60a8\u53ef\u4ee5\u8f15\u9b06\u806f\u7e6b\u6211\u5011\u4ee5\u4e86\u89e3\u4e00\u4e9b\uff09\uff1b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u900f\u904e A\/B \u6e2c\u8a66\u66f4\u591a\u6e2c\u8a66\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5<\/h3>\n\n\n\n<p>\u6c92\u6709\u4eba\u77e5\u9053\u4e00\u5207\u3002\u5373\u4f7f\u60a8\u9858\u610f\uff0c\u60a8\u7684\u8a02\u95b1\u8005\u4e5f\u5728\u8b8a\u5316\uff0c\u60a8\u9700\u8981\u59cb\u7d42 <strong>\u61c9\u7528\u6700\u4f73\u7b56\u7565\u4f86\u63d0\u9ad8\u8f49\u63db\u7387<\/strong>\u3002\u9019\u5c31\u662f\u6211<strong> \u63a8\u85a6\u4f60\u6e2c\u8a66<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u96fb\u5b50\u90f5\u4ef6\u4e3b\u984c<\/li>\n\n\n\n<li>\u4f86\u81ea\u59d3\u540d\u548c\u96fb\u5b50\u90f5\u4ef6\u5730\u5740<\/li>\n\n\n\n<li>\u96fb\u5b50\u90f5\u4ef6\u5167\u5bb9\uff08\u500b\u4eba\u5316\u3001\u52d5\u614b\u5167\u5bb9\uff09<\/li>\n\n\n\n<li>\u6e05\u55ae\u7d30\u5206\uff08\u898b\u4e0b\u6587\uff09<\/li>\n\n\n\n<li>\u767c\u9001\u6642\u9593\u548c\u65e5\u671f<\/li>\n<\/ul>\n\n\n\n<p>\u6709\u95dc\u53ef\u80fd\u512a\u5316\u7684\u5b8c\u6574\u5217\u8868\uff0c <strong>\u8acb\u8a02\u95b1\u6211\u5011\u7684\u96fb\u5b50\u5831<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u96fb\u5b50\u90f5\u4ef6\u4e2d\u7684\u52d5\u614b\u5167\u5bb9<\/h3>\n\n\n\n<p><strong>\u4f60\u597d[\u540d\u5b57]<\/strong> \u807d\u8d77\u4f86\u5f88\u719f\u6089\u55ce\uff1f\u9019\u5f88\u9177\uff0c\u4f46\u5c0d\u65bc\u60a8\u5049\u5927\u7684\u96fb\u5b50\u5546\u52d9\u696d\u52d9\u4f86\u8aaa\u592a\u820a\u4e86\u3002\u5b83\u59cb\u65bc 20 \u5e74\u524d\uff0c\u6240\u4ee5\u4f60\u61c9\u8a72\u9032\u5165\u4e0b\u4e00\u500b\u6c34\u5e73\u3002\u6211\u6240\u8aaa\u7684\u52d5\u614b\u5167\u5bb9\u662f\u6307\u52d5\u614b\u5167\u5bb9\u5340\u584a\u3002\u4f8b\u5982\u4f60\u5fc5\u9808 <strong>\u559a\u9192\u60a8\u4f11\u7720\u7684\u8a02\u95b1\u8005<\/strong> \u7136\u5f8c\u60a8\u6839\u64da\u4e0a\u6b21\u8cfc\u8cb7\u5411\u4ed6\u5011\u767c\u9001\u5167\u5bb9\u3002\u5c31\u50cf\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u60a8\u7684\u6d17\u8863\u6a5f\u4f7f\u7528\u5169\u5e74\u5f8c\u9084\u597d\u55ce\uff1f\u53d6\u5f975%\u9032\u884c\u7e8c\u8a02\uff1b<\/li>\n\n\n\n<li>\u4f60\u7684\u96fb\u8996\u6a5f\u600e\u9ebc\u6a23\uff1f\u4f60\u4e0d\u60f3\u8981\u4e00\u53f0\u667a\u6167\u96fb\u8996\u55ce\uff1f<\/li>\n<\/ul>\n\n\n\n<p>\u4f60\u660e\u767d\u4e86\u3002\u60a8\u7121\u9700\u88fd\u4f5c N \u500b\u884c\u92b7\u6d3b\u52d5\uff0c\u800c\u53ea\u9700\u88fd\u4f5c\u4e00\u500b\u5305\u542b\u52d5\u614b\u5167\u5bb9\u7684\u884c\u92b7\u6d3b\u52d5\u3002 \uff08\u91dd\u5c0d\u6bcf\u500b\u6bb5\u843d\u4ee5\u7a0b\u5f0f\u65b9\u5f0f\u8b8a\u66f4\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.\u884c\u70ba\u89f8\u767c\u7684\u96fb\u5b50\u90f5\u4ef6<\/h3>\n\n\n\n<p>\u9019\u662f\u5fc5\u9808\u505a\u7684\u3002\u6211\u61c9\u8a72\u5f9e\u5b83\u958b\u59cb\u3002\u6548\u6cd5\u4e9e\u99ac\u905c\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7b56\u7565\u3002\u96f6\u6642\u4e8b\u901a\u8a0a\uff0c\u53ea\u6709\u7576\u4ed6\u5011\u89ba\u5f97\u60a8\u5feb\u8981\u8cfc\u8cb7\u6642\u624d\u767c\u9001\u667a\u6167\u96fb\u5b50\u90f5\u4ef6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8a2a\u554f\u904e<\/strong> \u4e00\u500b\u7279\u6b8a\u7684\u985e\u5225\uff1f \u201c\u6211\u5011\u770b\u5230\u60a8\u5c0d\u6211\u5011\u7684\u5bb6\u7528\u96fb\u5668\u611f\u8208\u8da3\uff1a\u9019\u662f\u6211\u5011\u7684\u5efa\u8b70\u201d<\/li>\n\n\n\n<li><strong>\u5c08\u6ce8<\/strong> \u6578\u4f4d\u76f8\u6a5f\u7522\u54c1\u9801\u9762\u4e0a\u6709\u5f88\u591a\u55ce\uff1f \u300c\u60a8\u5c0d\u5c3c\u5eb7\u6709\u4f55\u770b\u6cd5[\u7121\u8ad6\u5982\u4f55]\u300d\u9019\u662f\u6211\u5011\u8207\u5176\u4ed6\u63a8\u85a6\u7522\u54c1\u7684\u7279\u50f9<\/li>\n\n\n\n<li><strong>\u5df2\u641c\u5c0b<\/strong> \u7279\u5b9a\u7684\u95dc\u9375\u5b57\uff1f \u300c\u4f60\u5728\u627e\u8cfa\u9322\u6a5f\u5668\u55ce\u300d\u3002\u6211\u5011\u7684\u5c08\u5bb6\u63a8\u85a6\u9019\u6b3e<\/li>\n<\/ul>\n\n\n\n<p>\u9019\u662f\u60f3\u8cb7\u6771\u897f\u6642\u5e38\u898b\u7684\u8cfc\u8cb7\u884c\u70ba\uff08\u662f\u7684\uff0c\u4f60\u4e5f\u6709\u9019\u7a2e\u884c\u70ba\uff09\u3002\u56e0\u6b64\uff0c\u4e0d\u8981\u5411\u6240\u6709\u5ba2\u6236\u7fa4\u767c\u96fb\u5b50\u90f5\u4ef6\uff0c\u800c\u662f\u91dd\u5c0d\u6b63\u5728\u8cfc\u8cb7\u904e\u7a0b\u4e2d\u7684\u5ba2\u6236\u3002 <strong>\u5169\u500b\u512a\u9ede\uff1a\u964d\u4f4e\u96fb\u5b50\u90f5\u4ef6\u6210\u672c\u548c\u8b93\u5ba2\u6236\u6eff\u610f<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u8cfc\u8cb7\u5f8c\u548c\u5fe0\u8aa0\u5ea6\u8a08\u5283<\/h3>\n\n\n\n<p>\u9084\u6c92\u505a\u55ce\uff1f\u6839\u64da\u5e15\u7d2f\u6258\u539f\u7406\uff0c <strong>\u60a8\u7684 20% \u5ba2\u6236\u5c07\u7522\u751f 80% \u6536\u5165<\/strong>\u3002\u5728\u77ed\u6642\u9593\u5167\u80af\u5b9a\u9019\u4e0d\u662f\u771f\u7684\u3002\u4f46\u6839\u64da\u60a8\u6240\u5728\u7684\u884c\u696d\uff0c\u8cfc\u7269\u8005\u6703\u5728\u4e00\u5b9a\u6642\u671f\uff08\u7522\u54c1\u751f\u547d\u9031\u671f\uff09\u5167\u518d\u6b21\u8cfc\u8cb7\u76f8\u540c\u7684\u5546\u54c1\u3002\u7576\u4f60\u64c1\u6709\u91d1\u7926\u6642\uff0c\u70ba\u4ec0\u9ebc\u9084\u8981\u82b1\u9322\u53bb\u7372\u53d6\u65b0\u5ba2\u6236\u5462\uff1f <strong>\u5275\u5efa\u5fe0\u8aa0\u5ea6\u8a08\u5283\u4e26\u5c07\u60a8\u7684\u5ba2\u6236\u8f49\u8b8a\u70ba\u54c1\u724c\u64c1\u8b77\u8005<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. \u5ba2\u6236\u504f\u597d\u4e2d\u5fc3<\/h3>\n\n\n\n<p>\u60a8\u53ea\u6709\u5e95\u90e8\u7684\u53d6\u6d88\u8a02\u95b1\u6309\u9215\uff0c\u5c0d\u55ce\uff1f\u4f60\u5c31\u50cf 99% \u5176\u4ed6\u4eba\u4e00\u6a23\u3002\u6c38\u9060\u4e0d\u6703\u90a3\u6a23\u812b\u7a4e\u800c\u51fa\u3002\u56e0\u70ba\u4f60\u4e0d <strong>\u8a62\u554f\u4f60\u7684\u5ba2\u6236\u4ed6\u5011\u771f\u6b63\u60f3\u8981\u4ec0\u9ebc<\/strong>\u3002\u4ec0\u9ebc\u6642\u5019\u3002\u5982\u4f55\u3002\u70ba\u4ec0\u9ebc\u4ed6\u5011\u60f3\u8981\u3002\u6240\u4ee5\u7e7c\u7e8c\u5427 <strong>\u5efa\u7acb\u504f\u597d\u4e2d\u5fc3<\/strong>\u3002\u8a62\u554f\u4ed6\u5011\u5e0c\u671b\u591a\u4e45\u6536\u5230\u4e00\u6b21\u65b0\u805e\u901a\u8a0a\u3001\u4ed6\u5011\u5c0d\u4ec0\u9ebc\u7522\u54c1\u611f\u8208\u8da3\u3001\u4ed6\u5011\u7684\u6bcd\u89aa\u53eb\u4ec0\u9ebc\u540d\u5b57\u3002\u771f\u6b63\u95dc\u5fc3\u60a8\u696d\u52d9\u7684\u4e00\u5207\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. 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class=\"wp-block-heading\">8.\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u81ea\u52d5\u5316<\/h3>\n\n\n\n<p>\u81ea\u52d5\u5316\u3002\u5728\u7f8e\u570b\uff0c\u884c\u92b7\u81ea\u52d5\u5316\u662f\u4e00\u500b\u5de8\u5927\u7684\u8da8\u52e2\uff0c\u82b1\u8cbb\u4e86\u6578\u5341\u5104\u7f8e\u5143\u4f86\u6536\u8cfc\u516c\u53f8\u3002 <strong>\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u81ea\u52d5\u5316<\/strong> \u6e1b\u8f15\u4e86\u96fb\u5b50\u5546\u52d9\u884c\u92b7\u4eba\u54e1\u4e0d\u65b7\u88fd\u4f5c\u5167\u5bb9\u548c\u5275\u5efa\u884c\u92b7\u6d3b\u52d5\u7684\u75db\u82e6\u3002\u5b83\u53ea\u662f\u7c21\u55ae\u5730 <strong>\u5141\u8a31\u5728\u4e00\u958b\u59cb\u5c31\u8a2d\u5b9a\u898f\u5247\u548c\u6d3b\u52d5<\/strong> \uff08\u5305\u62ec\u8a2d\u8a08\u3001\u4ec0\u9ebc\u5167\u5bb9\u4ee5\u53ca\u4f55\u6642\u9069\u5408\u5b83\uff09\u4e26\u555f\u52d5\u6301\u7e8c\u904b\u884c\u4e26\u5e36\u4f86\u6536\u5165\u7684\u5f15\u64ce\u3002\u770b <a title=\"\u4e9e\u99ac\u905c\u7684 3 \u689d\u71df\u92b7\u81ea\u52d5\u5316\u539f\u5247\" href=\"http:\/\/vibetrace.com\/zh\/wp\/3-marketing-automation-principles-amazon.html\/\">\u4e9e\u99ac\u905c\u662f\u5982\u4f55\u505a\u5230\u7684\u3002<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. \u793e\u4ea4\u5206\u4eab\u8207\u95dc\u6ce8<\/h3>\n\n\n\n<p>\u5982\u679c\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u8b80\u8005\u5c0d\u60a8\u7684\u96fb\u5b50\u5831\u4e0d\u611f\u8208\u8da3\uff0c\u60a8\u4ecd\u7136\u6709\u6a5f\u6703\u7372\u5f97 <strong>\u6b21\u8981\u865f\u53ec\u6027\u7528\u8a9e<\/strong>\uff1a\u793e\u7fa4\u5a92\u9ad4\u9023\u7d50\u3002\u6240\u4ee5\u73fe\u5728\u5c31\u53bb\u5427<strong> \u65b0\u589e\u6309\u9215<\/strong> \u5230\u60a8\u7684 Facebook\u3001Twitter\u3001Pinterest \u6216\u60a8\u5728\u96fb\u5b50\u90f5\u4ef6\u7bc4\u672c\u4e2d\u4f7f\u7528\u7684\u4efb\u4f55\u793e\u7fa4\u5a92\u9ad4\u8a2d\u5b9a\u6a94\u3002\u81f3\u5c11\u7372\u5f97\u4e00\u500b\u8ffd\u96a8\u8005\uff0c\u4ee5\u5f8c\u4f60\u4ecd\u7136\u6709\u6a5f\u6703\u6539\u8b8a\u5979\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. \u96fb\u5b50\u90f5\u4ef6\u6e05\u55ae\u7d30\u5206<\/h3>\n\n\n\n<p>\u7d55\u5c0d\u4e0d\u662f\u9019\u500b\u540d\u55ae\u4e0a\u7684\u6700\u5f8c\u4e00\u500b\u3002 <strong>\u96fb\u5b50\u90f5\u4ef6\u6e05\u55ae\u7d30\u5206<\/strong> \u5e6b\u52a9\u60a8\u66f4\u4e86\u89e3\u5ba2\u6236\u4e26\u70ba\u60a8\u7684\u884c\u92b7\u6d3b\u52d5\u7372\u5f97\u66f4\u597d\u7684\u6295\u8cc7\u5831\u916c\u7387\u3002\u4e00\u4e9b<strong> \u5206\u5272\u7684\u57fa\u672c\u4f8b\u5b50<\/strong> \u53ef\u4ee5\u57fa\u65bc\u4eba\u53e3\u7d71\u8a08\u6a19\u6e96\uff08\u6027\u5225\u3001\u6536\u5165\uff09\u3001\u8208\u8da3\uff08\u985e\u5225\u3001\u54c1\u724c\uff09\u3002 <span style=\"text-decoration: underline; color: #008000;\">\u4f60\u8a8d\u70ba\u6211\u932f\u904e\u4e86\u4ec0\u9ebc\u55ce\uff1f\u8acb\u5728\u4e0b\u9762\u7559\u4e0b\u8a55\u8ad6\u4e26\u63d0\u51fa\u60a8\u7684\u5efa\u8b70\uff1a<\/span> &nbsp; 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<\/a><\/p>","protected":false},"author":9,"featured_media":1827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[37],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-marketing-ideas","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/1790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/comments?post=1790"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/1790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media?parent=1790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/categories?post=1790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/tags?post=1790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}