{"id":1703,"date":"2014-02-19T09:59:17","date_gmt":"2014-02-19T09:59:17","guid":{"rendered":"http:\/\/devant.ro\/wp\/why-second-sale-is-so-damn-important"},"modified":"2023-02-03T12:54:56","modified_gmt":"2023-02-03T12:54:56","slug":"why-second-sale-important-ecommerce","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u70ba\u4ec0\u9ebc\u4e8c\u6b21\u92b7\u552e\u5f88\u91cd\u8981\u96fb\u5b50\u5546\u52d9\/","title":{"rendered":"\u70ba\u4ec0\u9ebc\u4e8c\u6b21\u92b7\u552e\u5728\u96fb\u5b50\u5546\u52d9\u4e2d\u5982\u6b64\u91cd\u8981\uff1f"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u4e9e\u99ac\u905c\u5275\u59cb\u4eba\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u5091\u592b\u00b7\u8c9d\u4f50\u65af\u66fe\u8aaa\u904e\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u6211\u5011\u505a\u904e\u50f9\u683c\u5f48\u6027\u7814\u7a76\uff0c\u7b54\u6848\u59cb\u7d42\u662f\u6211\u5011\u61c9\u8a72\u63d0\u9ad8\u50f9\u683c\u3002\u6211\u5011\u4e0d\u9019\u6a23\u505a\uff0c\u56e0\u70ba\u6211\u5011\u76f8\u4fe1[...]\u901a\u904e\u4fdd\u6301\u975e\u5e38\u975e\u5e38\u4f4e\u7684\u50f9\u683c\uff0c\u6211\u5011\u6703\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u8d0f\u5f97\u5ba2\u6236\u7684\u4fe1\u4efb\uff0c\u4e26\u4e14\u5f9e\u9577\u9060\u4f86\u770b\uff0c\u9019\u5be6\u969b\u4e0a\u78ba\u5be6\u6700\u5927\u5316\u4e86\u81ea\u7531\u73fe\u91d1\u6d41\u3002<\/p>\n<\/blockquote>\n\n\n\n<p>\u6211\u5011\u9019\u500b\u6642\u4ee3\u6700\u6210\u529f\u7684\u96fb\u5b50\u5546\u52d9\u4f01\u696d\u5bb6\u8aaa\uff0c\u5c11\u5373\u662f\u591a\u3002\u600e\u9ebc\u53ef\u80fd\uff1f<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\u9664\u5176\u4ed6\u5916\uff0c\u96fb\u5b50\u5546\u52d9\u7684\u4e00\u5927\u512a\u52e2\u662f\u80fd\u5920<strong> \u8ddf\u8e2a\u5ba2\u6236\u884c\u70ba<\/strong> \u4ee5\u975e\u5e38\u7cbe\u78ba\u7684\u65b9\u5f0f\u8861\u91cf\u6bcf\u500b\u5ba2\u6236\u7d66\u696d\u52d9\u5e36\u4f86\u7684\u5f71\u97ff\u3002\u6578\u64da\u986f\u793a\uff0c\u5728\u8003\u616e\u76c8\u5229\u80fd\u529b\u6642\uff0c\u60a8\u53ef\u4ee5\u5c07\u5ba2\u6236\u5206\u70ba\u5169\u985e\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9019 <strong>\u65b0\u5ba2\u6236<\/strong><\/li>\n\n\n\n<li>\u548c <strong>\u56de\u982d\u5ba2<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>\u6c92\u4ec0\u9ebc\u65b0\u610f\uff0c\u5c0d\u5427\uff1f\u4e0d\u904e\uff0c\u5373\u5c07\u5230\u4f86\u7684\u7d71\u8a08\u6578\u64da\u53ef\u80fd\u6703\u8b93\u60a8\u611f\u5230\u9a5a\u8a1d\u3002\u6839\u64da Forrester \u548c\u7f8e\u570b\u4eba\u53e3\u666e\u67e5\u5c40\u7684\u6578\u64da\uff0c\u56de\u8a2a\u5ba2\u6236\u5728\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u4e0a\u50c5\u5e36\u4f86 27% \u7684\u8f49\u5316\uff0c\u537b\u70ba\u60a8\u7684\u516c\u53f8\u5e36\u4f86\u4e86 100% \u7684\u5229\u6f64\u3002\u4e8b\u5be6\u4e0a\uff0c\u96f6\u552e\u5546\u6709\u6642\u6703\u62b1\u6028\u4ed6\u5011\u5728\u7372\u53d6\u65b0\u5ba2\u6236\u6642\u6c92\u6709\u8cfa\u5230\u4efb\u4f55\u9322\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u5091\u592b\u00b7\u8c9d\u4f50\u65af\u77e5\u9053\u7684\u4e8b\u5be6\u662f\uff0c\u4ed6\u4e0d\u5fc5\u63d0\u9ad8\u50f9\u683c\u4f86\u7372\u5f97\u66f4\u9ad8\u7684\u76c8\u5229\u80fd\u529b\u3002\u4ed6\u53ea\u9700\u8981\u5411\u65b0\u7372\u5f97\u7684\u3001\u7121\u5229\u53ef\u5716\u7684\u5ba2\u6236\u9032\u884c\u7b2c\u4e8c\u6b21\u92b7\u552e\u3002\u56e0\u70ba\u56de\u982d\u5ba2\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5c07\u8981 <strong>\u82b1\u66f4\u591a<\/strong><\/li>\n\n\n\n<li>\u5c07\u8207 <strong>0\uff08\u96f6\uff09\u8cfc\u7f6e\u6210\u672c<\/strong><\/li>\n\n\n\n<li>\u6700\u5f8c\u4f46\u4e26\u975e\u6700\u4e0d\u91cd\u8981\u7684\u4e00\u9ede\u662f\u2014\u2014\u6703\u5411\u5176\u4ed6\u4eba\u4ecb\u7d39\u60a8\u4ee5\u53ca <strong>\u7522\u751f\u66f4\u591a\u696d\u52d9<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>\u70ba\u4e86\u652f\u6301\u9019\u500b\u60f3\u6cd5\uff0c <a title=\"\u96fb\u5b50\u5546\u52d9\u5ba2\u6236\u767d\u76ae\u66f8\" href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fsuccess.adobe.com%2Fen%2Fna%2Fprograms%2Fdigital-index%2F1209_13926_existing_customers.html&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNErfj_mX9VGICdoYtY48jU5eB_RCg\" target=\"_blank\" rel=\"noopener\">Adobe \u7684\u767d\u76ae\u66f8<\/a> \u8b49\u660e\u4e86\u70ba\u4ec0\u9ebc\u96fb\u5b50\u5546\u52d9\u71df\u92b7\u61c9\u8a72\u66f4\u591a\u5730\u95dc\u6ce8\u56de\u982d\u5ba2\u4e26\u7522\u751f\u91cd\u8907\u8cfc\u8cb7\u3002\u7814\u7a76\u8868\u660e\uff0c\u5728\u6b50\u6d32\uff0c\u9996\u6b21\u8cfc\u8cb7\u8005\u7684\u5e73\u5747\u6536\u5165\u7d04\u70ba 1.75 \u6b50\u5143\u3002\u7b2c\u4e8c\u6b21\u92b7\u552e\u7684\u91d1\u984d\u5c07\u589e\u52a0 3 \u500d\uff0c\u800c\u4e00\u6b21\u53c8\u4e00\u6b21\u56de\u4f86\u7684\u56de\u982d\u5ba2\u7684\u82b1\u8cbb\u5c07\u662f\u7b2c\u4e00\u6b21\u92b7\u552e\u7684 7 \u500d\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u662f\u7684\uff0c\u4e8c\u6b21\u92b7\u552e\u548c\u5fe0\u8aa0\u7684\u5ba2\u6236\u5c0d\u65bc\u96fb\u5b50\u5546\u52d9\u7684\u6210\u529f\u4f86\u8aaa\u662f\u6700\u91cd\u8981\u7684\u3002\u4e0d\u904e\uff0c\u5230\u9054\u90a3\u88e1\u610f\u5473\u8457\u8981\u7d93\u6b77\u8a72\u904e\u7a0b\u7684\u5169\u500b\u968e\u6bb5\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c 1 \u968e\u6bb5 \u2013 \u5728\u7b2c\u4e8c\u6b21\u92b7\u552e\u4e4b\u524d\uff0c\u901a\u904e\u4ee5\u4e0b\u65b9\u5f0f\u5b8c\u6210\u7b2c\u4e00\u6b21\u92b7\u552e\uff1a<\/h3>\n\n\n\n<p><strong>\u518d\u71df\u92b7<\/strong> \u2013 \u8b93\u65b0\u8a2a\u5ba2\u56de\u5230\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u7db2\u7ad9\u3002\u5982\u679c\u60a8\u5728\u7b2c\u4e00\u6b21\u8a2a\u554f\u60a8\u7684\u7db2\u7ad9\u6642\u672a\u80fd\u8aaa\u670d\u4ed6\u5011\u8cfc\u8cb7\u5546\u54c1\uff0c\u8acb\u518d\u6b21\u627e\u5230\u4ed6\u5011\uff01\u544a\u8a34\u4ed6\u5011\u66f4\u591a\u6709\u95dc\u60a8\u7684\u670d\u52d9\u548c\u54c1\u724c\u7684\u4fe1\u606f\uff0c\u4e26\u5145\u5206\u5229\u7528\u7576\u4eca\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u7684\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n<p><strong>\u505a\u4e00\u500b\u597d\u7684\u9867\u554f<\/strong> \u2013 \u901a\u904e\u5c0d\u60a8\u7684\u7522\u54c1\u898f\u683c\u548c\u5176\u4ed6\u7528\u6236\u7684\u8a55\u50f9\u4fdd\u6301\u900f\u660e\uff0c\u5e6b\u52a9\u60a8\u7684\u5ba2\u6236\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u9078\u64c7\u6700\u5408\u9069\u7684\u7522\u54c1\u3002<\/p>\n\n\n\n<p><strong>\u4e0d\u8b93\u4e8b\u60c5\u8907\u96dc\u5316<\/strong> \u2013 \u6c92\u6709\u4eba\u5e0c\u671b\u5728\u7db2\u4e0a\u8cfc\u8cb7\u5546\u54c1\u6bd4\u5728\u5be6\u9ad4\u5e97\u8cfc\u8cb7\u5546\u54c1\u66f4\u9ebb\u7169\u3002\u56e0\u6b64\uff0c\u8acb\u63d0\u4f9b\u4e00\u5207\u4fe1\u606f\u548c\u6a5f\u6703\uff0c\u4ee5\u4fbf\u76e1\u53ef\u80fd\u9806\u5229\u5730\u806f\u7e6b\u3001\u904b\u8f38\u548c\u9000\u8ca8\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7b2c 2 \u968e\u6bb5 \u2013 \u901a\u904e\u4ee5\u4e0b\u65b9\u5f0f\u9032\u884c\u7b2c\u4e8c\u6b21\u92b7\u552e\u4e26\u5438\u5f15\u56de\u982d\u5ba2\uff1a<\/h3>\n\n\n\n<p><strong>\u670d\u52d9\u3001\u670d\u52d9\u3001\u670d\u52d9<\/strong> \u2013 \u9019\u662f\u6bcf\u500b\u4eba\u90fd\u77e5\u9053\u7684\u4e8b\u5be6\uff1a\u5feb\u6a02\u7684\u5ba2\u6236\uff0c\u6c38\u9060\u662f\u5ba2\u6236\u3002\u56e0\u6b64\uff0c\u95dc\u5fc3\u60a8\u7684\u5ba2\u6236\u6eff\u610f\u5ea6\uff0c\u8861\u91cf\u60a8\u7684\u5206\u6578\uff0c\u770b\u770b\u60a8\u662f\u5426\u53ef\u4ee5\u9054\u5230\u4e9e\u99ac\u905c\u5728\u56de\u982d\u5ba2\u65b9\u9762\u7684\u8868\u73fe\u3002<\/p>\n\n\n\n<p><strong>\u9069\u61c9\u5ba2\u6236\u559c\u6b61\u8cfc\u7269\u7684\u5a92\u9ad4\u8a2d\u5099<\/strong> \u2013 \u5c07\u60a8\u7684\u5728\u7dda\u5546\u5e97\u8abf\u6574\u70ba\u53ef\u4ee5\u901a\u904e\u5e73\u677f\u96fb\u8166\u8f15\u9b06\u67e5\u770b\u7684\u6578\u5b57\u76ee\u9304\u683c\u5f0f\uff0c\u8b93\u60a8\u7684\u5ba2\u6236\u80fd\u5920\u5728\u9592\u6687\u6642\u700f\u89bd\u60a8\u7684\u7db2\u7ad9\uff0c\u540c\u6642\u8f15\u9b06\u8cfc\u7269\u3002<\/p>\n\n\n\n<p><strong>\u76f8\u95dc\u6e9d\u901a<\/strong> \u2013 \u8cfc\u8cb7\u5f8c\u5c0b\u6c42\u53cd\u994b\u4e26\u8861\u91cf\u5ba2\u6236\u7684\u6eff\u610f\u5ea6\u3002\u8a2d\u7f6e\u4e00\u7a2e\u5411\u60a8\u7684\u5ba2\u6236\u767c\u9001\u5b9a\u5236\u96fb\u5b50\u90f5\u4ef6\u7684\u65b9\u5f0f\uff0c\u60a8\u5c07\u7372\u5f97\u91cd\u8907\u92b7\u552e\uff01<\/p>\n\n\n\n<p>\u73fe\u5728\u60a8\u5df2\u7d93\u77e5\u9053\u5982\u4f55\u8b93\u60a8\u7684\u7db2\u4e0a\u5546\u5e97\u53d6\u5f97\u6210\u529f\uff0c\u8acb\u67e5\u770b <a title=\"\u8f49\u5316\u7387\u512a\u5316\" href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fdevant.ro%2Fwp%2Fconversion-rate-optimization&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNGa2w0tYkLM6FmQzQJaazppysqctQ\" target=\"_blank\" rel=\"noopener\">\u6211\u5011\u7684\u8f49\u5316\u7387\u512a\u5316\u89e3\u6c7a\u65b9\u6848<\/a> \u4e26\u958b\u59cb\u63a1\u53d6\u884c\u52d5\uff01<\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e9e\u99ac\u905c\u5275\u59cb\u4eba\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u5091\u592b\u00b7\u8c9d\u4f50\u65af\u66fe\u8868\u793a\uff1a\u6211\u5011\u5df2\u7d93\u505a\u904e\u50f9\u683c\u5f48\u6027\u7814\u7a76\uff0c\u2026\u2026 <a title=\"\u70ba\u4ec0\u9ebc\u4e8c\u6b21\u92b7\u552e\u5728\u96fb\u5b50\u5546\u52d9\u4e2d\u5982\u6b64\u91cd\u8981\uff1f\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/zh\/\u70ba\u4ec0\u9ebc\u4e8c\u6b21\u92b7\u552e\u5f88\u91cd\u8981\u96fb\u5b50\u5546\u52d9\/\" aria-label=\"\u95b1\u8b80\u66f4\u591a\u95dc\u65bc\u70ba\u4ec0\u9ebc\u4e8c\u6b21\u92b7\u552e\u5728\u96fb\u5b50\u5546\u52d9\u4e2d\u5982\u6b64\u91cd\u8981\uff1f\"> <\/a><\/p>","protected":false},"author":9,"featured_media":18519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[72,81],"class_list":["post-1703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform","tag-customer-retention","tag-level1","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/1703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/comments?post=1703"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/1703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media\/18519"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media?parent=1703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/categories?post=1703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/tags?post=1703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}