{"id":14539,"date":"2022-06-07T09:23:20","date_gmt":"2022-06-07T09:23:20","guid":{"rendered":"https:\/\/vibetrace.com\/?p=14539"},"modified":"2023-10-18T15:30:15","modified_gmt":"2023-10-18T15:30:15","slug":"email-campaign-automation-evolving-from-b2b-to-b2c","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5\u81ea\u52d5\u5316\u5f9e-b2b-\u767c\u5c55\u5230-b2c\/","title":{"rendered":"\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6d3b\u52d5\u81ea\u52d5\u5316\uff1a\u5f9e B2B \u767c\u5c55\u5230 B2C"},"content":{"rendered":"
<\/div>\n

\u5982\u4eca\uff0c\u6bcf\u500b\u6210\u529f\u7684\u4f01\u696d\u90fd\u6703\u64c1\u6709\u5ba2\u6236\u6578\u91cf\u7684\u5feb\u901f\u6210\u9577\u3002 <\/p>\n\n\n\n

\u6bcf\u500b\u4f01\u696d\u90fd\u9700\u8981\u51fa\u65bc\u4e0d\u540c\u76ee\u7684\u8207\u5ba2\u6236\u6e9d\u901a\uff0c\u4f8b\u5982\u5206\u4eab\u8cc7\u8a0a\u3001\u884c\u92b7\u6d3b\u52d5\u3001\u56de\u994b\u96fb\u5b50\u90f5\u4ef6\u6216\u6e9d\u901a\u96fb\u5b50\u90f5\u4ef6\u3002 <\/p>\n\n\n\n

\u4e0d\u5e78\u7684\u662f\uff0c\u51fa\u65bc\u4e0d\u540c\u76ee\u7684\u4f7f\u7528\u624b\u52d5\u65b9\u6cd5\u8207\u5ba2\u6236\u6e9d\u901a\u5c07\u96e3\u4ee5\u7ba1\u7406\u3002 <\/p>\n\n\n

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2022 \u5e74\u503c\u5f97\u95dc\u6ce8\u7684\u8da8\u52e2<\/p>\n\n\n\n

\u9019\u662f\u6211\u5011\u7684\u6587\u7ae0 2022 \u5e74\u6700\u503c\u5f97\u95dc\u6ce8\u7684\u8da8\u52e2<\/a>\u3002\u9019\u8207\u6d88\u8cbb\u8005\u3001\u6578\u4f4d\u9ad4\u9a57\u548c\u500b\u4eba\u5316\u606f\u606f\u76f8\u95dc\u3002<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n

\u70ba\u4e86\u4f7f\u9019\u500b\u904e\u7a0b\u9806\u5229\u9032\u884c\uff0c\u6709\u4e00\u500b\u7a31\u70ba\u96fb\u5b50\u90f5\u4ef6\u81ea\u52d5\u5316\u7684\u529f\u80fd\u3002\u5b83\u7684\u610f\u7fa9\u5c31\u5728\u65bc\u540d\u5b57\u672c\u8eab\u3002 <\/p>\n\n\n\n

\u96fb\u5b50\u90f5\u4ef6\u81ea\u52d5\u5316<\/a> \u6d89\u53ca\u6bcf\u7576\u6eff\u8db3\u67d0\u4e9b\u689d\u4ef6\u6642\u81ea\u52d5\u5411\u5ba2\u6236\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u3002\u6bcf\u7576\u5339\u914d\u4e00\u7d44\u7279\u5b9a\u898f\u5247\u6642\uff0c\u81ea\u52d5\u5316\u5c31\u6703\u89f8\u767c\u96fb\u5b50\u90f5\u4ef6\u4e26\u5c07\u5176\u767c\u9001\u7d66\u5ba2\u6236\u3002 <\/p>\n\n\n\n

\u7c21\u800c\u8a00\u4e4b\uff0c\u96fb\u5b50\u90f5\u4ef6\u81ea\u52d5\u5316\u5141\u8a31\u60a8\u767c\u9001\u4efb\u4f55\u985e\u578b\u7684\u898f\u5247\uff0c\u4f8b\u5982\u5047\u65e5\u6642\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u3001\u67e5\u8a62\u56de\u61c9\u96fb\u5b50\u90f5\u4ef6\u3001\u884c\u92b7\u6d3b\u52d5\u6bcf\u9031\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u3001\u96fb\u5b50\u90f5\u4ef6\u512a\u60e0\u5238\u6216\u79ae\u54c1\u4ee3\u78bc\u4ee5\u53ca \u56de\u994b\u96fb\u5b50\u90f5\u4ef6<\/a>\uff0c ETC\u3002<\/p>\n\n\n\n

\u4e00\u822c\u4f86\u8aaa\uff0c\u4f01\u696d\u5617\u8a66\u6839\u64da\u5546\u696d\u6a21\u5f0f\u8207\u5ba2\u6236\u4e92\u52d5\u3002\u5728\u8a2d\u5b9a\u96fb\u5b50\u90f5\u4ef6\u81ea\u52d5\u5316\u898f\u5247\u6642\uff0c\u6211\u5011\u4e3b\u8981\u9700\u8981\u8003\u616e\u5169\u7a2e\u975e\u5e38\u53d7\u6b61\u8fce\u4e14\u7c21\u55ae\u7684\u5546\u696d\u6a21\u5f0f\u3002<\/p>\n\n\n\n

\u6839\u64da\u60a8\u7684\u76ee\u6a19\u8a66\u93e1\uff0c\u60a8\u53ef\u80fd\u6703\u60f3\u8981\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u3002\u8b93\u6211\u5011\u4f86\u4e86\u89e3\u4e00\u4e0bB2B\u548cB2C\u696d\u52d9\u4e4b\u9593\u7684\u5dee\u7570\u3002 <\/p>\n\n\n\n

    \n
  1. B2B \u662f\u4f01\u696d\u5c0d\u4f01\u696d\u7684\u6a21\u5f0f\uff0c\u5176\u4e2d\u4e00\u500b\u4f01\u696d\u5c07\u7784\u6e96\u53e6\u4e00\u500b\u4f01\u696d\u3002 B2B \u696d\u52d9\u7684\u7bc4\u4f8b\u5305\u62ec\u8edf\u9ad4\u3001\u8fa6\u516c\u5bb6\u5177\u3001\u5de5\u696d\u8a2d\u5099\u6216\u4efb\u4f55\u985e\u578b\u7684\u5546\u696d\u670d\u52d9\u3002\u5927\u591a\u6578\u60c5\u6cc1\u4e0b\uff0c\u6b64\u985e\u696d\u52d9\u7684\u92b7\u552e\u91cf\u5f88\u9ad8\uff0c\u4e26\u4e14\u53ef\u4ee5\u6839\u64da\u8a02\u55ae\u91cf\u9748\u6d3b\u8abf\u6574\u50f9\u683c\uff0c\u9700\u8981\u826f\u597d\u7684\u627f\u8afe\uff0c\u5e02\u5834\u975e\u5e38\u5229\u57fa\u3002 <\/li>\n<\/ol>\n\n\n\n
      \n
    1. B2C \u662f\u4f01\u696d\u5c0d\u6d88\u8cbb\u8005\u7684\u5546\u696d\u6a21\u5f0f\uff0c\u4f01\u696d\u4ee5\u6d88\u8cbb\u8005\u70ba\u76ee\u6a19\u3002 B2C \u696d\u52d9\u7684\u7bc4\u4f8b\u5305\u62ec\u5bb6\u7528\u7522\u54c1\u3001\u8a08\u7a0b\u8eca\u670d\u52d9\u3001\u7dda\u4e0a\u4e32\u6d41\u5a92\u9ad4\u3001\u670d\u88dd\u6216\u500b\u4eba\u4f7f\u7528\u96fb\u5b50\u7522\u54c1\u7b49\u3002\u6b64\u985e\u7dda\u4e0a\u696d\u52d9\u5177\u6709\u5ee3\u6cdb\u7684\u5e02\u5834\u51c6\u5165\u6027\u3001\u5feb\u901f\u92b7\u552e\u3001\u5f88\u5c11\u6216\u4e0d\u9700\u8981\u627f\u64d4\u8cac\u4efb\u3001\u4e26\u4e14\u6ce8\u91cd\u6298\u6263\u548c\u50f9\u683c\u3002 <\/li>\n<\/ol>\n\n\n\n

      \u8981\u81ea\u52d5\u5316 B2B \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5\uff0c\u60a8\u5c07\u9700\u8981\u4e00\u7d44\u7528\u65bc\u6f5b\u5728\u5ba2\u6236\u958b\u767c\u7684\u7279\u5b9a\u6578\u64da\uff0c\u6216\u4e00\u7d44\u53ef\u4ee5\u6839\u64da\u96fb\u5b50\u90f5\u4ef6\u8a02\u95b1\u81ea\u52d5\u8655\u7406\u73fe\u6709\u5ba2\u6236\u7684\u6578\u64da\u3002\u60a8\u53ef\u4ee5\u67e5\u770b\u985e\u4f3c\u7684\u5de5\u5177 Outboundsales.io<\/a> \u770b\u770b\u4ed6\u5011\u505a\u4e86\u4ec0\u9ebc\uff1a<\/p>\n\n\n\n

      \u70ba\u4e86\u9032\u4e00\u6b65\u4e86\u89e3\u6709\u95dc B2B \u6d3b\u52d5\u7684\u4e00\u4e9b\u60f3\u6cd5\uff0c\u60a8\u9700\u8981\u6839\u64da\u696d\u52d9\u985e\u578b\u3001\u4f4d\u7f6e\u6216\u670d\u52d9\u6216\u5b83\u5011\u6240\u5c6c\u7684\u7522\u54c1\u985e\u5225\u4f86\u7ba1\u7406\u96fb\u5b50\u90f5\u4ef6\uff0c\u5982\u4e0b\u6240\u793a\uff1a<\/p>\n\n\n\n

        \n
      1. \u4f01\u696d\u63d0\u4f9b\u7684\u5e36\u6709\u627f\u8afe\u7684\u7522\u54c1\u548c\u670d\u52d9\u7684\u4ecb\u7d39\u96fb\u5b50\u90f5\u4ef6\u3002 <\/li>\n\n\n\n
      2. \u5c0d\u7279\u5b9a\u4f01\u696d\u6709\u7528\u7684\u53ef\u7528\u7522\u54c1\u6216\u670d\u52d9\u3002 <\/li>\n\n\n\n
      3. \u7528\u65bc\u5373\u6642\u56de\u8986\u6216\u5feb\u901f\u670d\u52d9\u7684\u652f\u63f4\u548c\u901a\u8a0a\u96fb\u5b50\u90f5\u4ef6\u3002<\/li>\n<\/ol>\n\n\n\n

        \u5230 \u81ea\u52d5\u5316 B2C \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5<\/a>\u3002\u5927\u591a\u6578\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5\u90fd\u662f\u57fa\u65bc\u5e74\u9f61\u5c64\u3001\u6027\u5225\u548c\u5834\u5408\u3002\u500b\u4eba\u5316\u9069\u7576\u7684\u96fb\u5b50\u90f5\u4ef6\u5c0d\u65bc\u7372\u5f97\u66f4\u9ad8\u7684\u8f49\u63db\u7387\u662f\u5fc5\u8981\u7684\u3002 <\/p>\n\n\n\n

        \u5c0d\u65bc B2C\uff0c\u60a8\u53ef\u4ee5\u7d44\u7e54\u4e0d\u540c\u7684\u96fb\u5b50\u90f5\u4ef6\u6d3b\u52d5\uff0c\u5982\u4e0b\u6240\u793a<\/p>\n\n\n\n

          \n
        1. \u6b61\u8fce\u96fb\u5b50\u90f5\u4ef6<\/li>\n\n\n\n
        2. \u6298\u6263\u6216\u5047\u65e5\u6298\u6263\u6216\u512a\u60e0\u96fb\u5b50\u90f5\u4ef6<\/li>\n\n\n\n
        3. \u56de\u994b\u90f5\u4ef6<\/li>\n\n\n\n
        4. \u652f\u63f4\u548c\u67e5\u8a62\u96fb\u5b50\u90f5\u4ef6<\/li>\n\n\n\n
        5. \u65b0\u7522\u54c1\u5230\u8ca8\u3002 <\/li>\n<\/ol>\n\n\n\n

          \u70ba B2B \u5ba2\u6236\u63d0\u4f9b\u500b\u4eba\u5316\u96fb\u5b50\u90f5\u4ef6<\/strong><\/p>\n\n\n\n

            \n
          1. \u5c08\u6ce8\u65bc\u670d\u52d9\u548c\u7522\u54c1<\/li>\n\n\n\n
          2. \u5feb\u901f\u7c21\u4fbf\u7684\u901a\u8a0a\u9078\u9805\u3002<\/li>\n\n\n\n
          3. \u8f15\u9b06\u7e3d\u7d50\u96fb\u5b50\u90f5\u4ef6<\/li>\n<\/ol>\n\n\n\n

            \u6709\u5e7e\u4ef6\u4e8b\u9700\u8981\u63a1\u53d6 \u500b\u4eba\u5316 B2C \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6d3b\u52d5<\/strong><\/p>\n\n\n\n

              \n
            1. \u63d0\u53ca\u4ed6\u5011\u7684\u540d\u5b57 <\/li>\n\n\n\n
            2. \u4f7f\u7528\u66f4\u5c11\u7684\u6587\u5b57\u548c\u66f4\u591a\u7684\u5716\u5f62\u5716\u50cf<\/li>\n\n\n\n
            3. \u6dfb\u52a0\u7c21\u55ae\u7684\u806f\u7e6b\u6216\u652f\u6301<\/li>\n<\/ol>\n\n\n\n

              \u7c21\u800c\u8a00\u4e4b\uff0c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u662f\u7576\u4eca\u6bcf\u500b\u4f01\u696d\u90fd\u5fc5\u9808\u505a\u7684\u4e8b\u60c5\uff0c\u4f46\u70ba\u4e86\u7ba1\u7406\u53ca\u6642\u4e14\u6709\u5438\u5f15\u529b\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u6211\u5011\u9700\u8981\u4f7f\u7528\u96fb\u5b50\u90f5\u4ef6\u81ea\u52d5\u5316\u3002 <\/p>\n\n\n\n

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              \u5982\u4eca\uff0c\u6bcf\u4e00\u500b\u6210\u529f\u7684\u4f01\u696d\u90fd\u6703\u64c1\u6709\u5ba2\u6236\u6578\u91cf\u7684\u5feb\u901f\u589e\u9577\u3002\u6bcf\u500b\u4f01\u696d\u2026 <\/a><\/p>","protected":false},"author":9,"featured_media":19610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[149],"class_list":["post-14539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-direct-to-consummer","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/14539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/comments?post=14539"}],"version-history":[{"count":1,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/14539\/revisions"}],"predecessor-version":[{"id":24428,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/14539\/revisions\/24428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media\/19610"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media?parent=14539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/categories?post=14539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/tags?post=14539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}