{"id":11298,"date":"2017-05-25T17:37:00","date_gmt":"2017-05-25T17:37:00","guid":{"rendered":"http:\/\/vibetrace.com\/?p=11298"},"modified":"2023-03-02T09:29:58","modified_gmt":"2023-03-02T09:29:58","slug":"email-marketing-automation-statistics","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u81ea\u52d5\u5316\u7d71\u8a08\/","title":{"rendered":"\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u81ea\u52d5\u5316\u7d71\u8a08\u6578\u64da [2017]"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<h3 class=\"wp-block-heading\">\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u81ea\u52d5\u5316\u7d71\u8a08\u6578\u64da\u532f\u7e3d<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>B2B\u548cB2C\u516c\u53f8\u768482%\u4f7f\u7528\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6280\u8853\u3002 \u2013&nbsp;<a href=\"http:\/\/ascend2.com\/home\/wp-content\/uploads\/Marketing-Technology-Strategy-Survey-Summary-Report-150813.pdf\" target=\"_blank\" rel=\"noopener\">\u767b\u9ad82<\/a><\/li>\n<\/ol>\n\n\n\n<p>1) \u4ea4\u6613\u96fb\u5b50\u90f5\u4ef6\u7684\u6253\u958b\u6b21\u6578\u548c\u9ede\u64ca\u6b21\u6578\u662f\u4efb\u4f55\u5176\u4ed6\u985e\u578b\u96fb\u5b50\u90f5\u4ef6\u7684 8 \u500d\uff0c\u4e26\u4e14\u53ef\u4ee5\u7522\u751f 6 \u500d\u7684\u6536\u5165\u3002 \u2013 <a href=\"http:\/\/www.experian.com\/assets\/marketing-services\/reports\/transactional-email-report.pdf\" target=\"_blank\" rel=\"noopener\">\u76ca\u767e\u5229<\/a><\/p>\n\n\n\n<p>2) 2014 \u5e74 B2B \u71df\u92b7\u81ea\u52d5\u5316\u7cfb\u7d71\u7684\u6536\u5165\u589e\u52a0\u4e86 60% \u81f3 $120 \u842c\uff0c\u800c 2013 \u5e74\u589e\u52a0\u4e86 50%\u3002 \u2013&nbsp;<a href=\"http:\/\/venturebeat.com\/2014\/07\/31\/study-marketing-automation-lacks-experienced-users-demands-more-resources\/\" target=\"_blank\" rel=\"noopener\">\u5275\u696d\u7bc0\u62cd<\/a><\/p>\n\n\n\n<p>4) 95% \u4f7f\u7528\u71df\u92b7\u81ea\u52d5\u5316\u7684\u516c\u53f8\u6b63\u5728\u5229\u7528\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u3002 \u2013&nbsp;<a href=\"http:\/\/www.regalix.com\/by_regalix\/research\/reports\/state-of-b2b-marketing-automation-2015\/\" target=\"_blank\" rel=\"noopener\">\u96f7\u52a0\u5229\u514b\u65af<\/a><\/p>\n\n\n\n<p>5) 56% \u7684\u516c\u53f8\u76ee\u524d\u4f7f\u7528\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u63d0\u4f9b\u5546\uff0c\u4e26\u4e14\u6709 75% \u6216\u66f4\u591a\u7684\u516c\u53f8\u6709\u53ef\u80fd\u5728\u660e\u5e74\u8cfc\u8cb7\u71df\u92b7\u81ea\u52d5\u5316\u8edf\u4ef6\u3002 \u2013<a href=\"http:\/\/insight.venturebeat.com\/\" target=\"_blank\" rel=\"noopener\">\u5275\u696d\u7bc0\u62cd<\/a><\/p>\n\n\n\n<p>6) \u6709\u8fd1 11 \u500d\u7684 B2B \u7d44\u7e54\u4f7f\u7528<a href=\"http:\/\/www.emailvendorselection.com\/marketing-automation\/\" target=\"_blank\" rel=\"noopener\"> \u71df\u92b7\u81ea\u52d5\u5316<\/a> 2014 \u5e74\u8207 2011 \u5e74\u76f8\u6bd4\u3002 \u2013&nbsp;<a href=\"https:\/\/www.siriusdecisions.com\/Blog\/2014\/Aug\/Marketing-Automation-Study.aspx\" target=\"_blank\" rel=\"noopener\">\u5929\u72fc\u661f\u6c7a\u7b56<\/a><\/p>\n\n\n\n<p>7) \u5229\u7528\u81ea\u52d5\u5316\u7684 B2C \u71df\u92b7\u4eba\u54e1\u767c\u73fe\u8f49\u5316\u7387\u9ad8\u9054 50%\u3002 \u2013&nbsp;<a href=\"http:\/\/blog.virtuallogistics.ca\/Portals\/36315\/docs\/eMarketer_Email_Marketing_Benchmarks_Key_Data_Trends_Metrics.pdf\" target=\"_blank\" rel=\"noopener\">\u96fb\u5b50\u71df\u92b7\u54e1<\/a><\/p>\n\n\n\n<p>8) \u8207\u201c\u4e00\u5207\u7167\u820a\u201d\u71df\u92b7\u4fe1\u606f\u76f8\u6bd4\uff0c\u81ea\u52d5\u96fb\u5b50\u90f5\u4ef6\u7684\u6253\u958b\u7387\u5e73\u5747\u9ad8\u51fa 70.5%\uff0c\u9ede\u64ca\u7387\u9ad8\u51fa 152%\u3002 \u2013&nbsp;<a href=\"http:\/\/www.emailinstitute.com\/premium\/q4-2012-north-american-email-trends-and-benchmarks\" target=\"_blank\" rel=\"noopener\">Epsilon \u96fb\u5b50\u90f5\u4ef6\u7814\u7a76\u6240<\/a><\/p>\n\n\n\n<p>9) 2014 \u5e74\uff0c70% \u7684\u4f01\u696d\u76ee\u524d\u6b63\u5728\u4f7f\u7528\u6216\u6b63\u5728\u5be6\u65bd\u71df\u92b7\u81ea\u52d5\u5316\u5e73\u53f0\u3002 \u2013&nbsp;<a href=\"http:\/\/www.aberdeen.com\/research\/9575\/RR-marketing-automation-platform.aspx\/content.aspx\" target=\"_blank\" rel=\"noopener\">\u9999\u6e2f\u4ed4<\/a><\/p>\n\n\n\n<p>10) \u8d85\u904e 75% \u7684\u96fb\u5b50\u90f5\u4ef6\u6536\u5165\u662f\u7531\u89f8\u767c\u7684\u71df\u92b7\u6d3b\u52d5\u7522\u751f\u7684\uff0c\u800c\u4e0d\u662f\u4e00\u5200\u5207\u7684\u71df\u92b7\u6d3b\u52d5\u3002\u81ea\u52d5\u5316\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6d3b\u52d5\u4f54\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u6536\u5165\u7684 21%\u3002 \u2013&nbsp;<a href=\"http:\/\/dma.org.uk\/uploads\/National%20Client%20Email%20Report%202013_53fdd7e6684de.pdf\" target=\"_blank\" rel=\"noopener\">DMA<\/a><\/p>\n\n\n\n<p>11) \u622a\u81f32013\u5e74\uff0c\u8ca1\u5bcc500\u5f37B2B\u516c\u53f8\u4e2d\u670925%\u63a1\u7528\u4e86\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u81ea\u52d5\u5316\u3002 \u2013&nbsp;<a href=\"https:\/\/www.clickz.com\/25-of-fortune-500-b2b-companies-have-adopted-marketing-automation\/41930\/\" target=\"_blank\" rel=\"noopener\">\u9ede\u64caZ<\/a><\/p>\n\n\n\n<p>12) \u767c\u9001\u81ea\u52d5\u96fb\u5b50\u90f5\u4ef6\u7684\u516c\u53f8\u66f4\u6709\u53ef\u80fd\u767c\u9001\u8207\u5ba2\u6236\u8cfc\u8cb7\u9031\u671f\u76f8\u5c0d\u61c9\u7684\u76f8\u95dc\u6d88\u606f 133%\u3002 \u2013&nbsp;<a href=\"http:\/\/www.lenskold.com\/content\/LeadGenStudy_2013.html\" target=\"_blank\" rel=\"noopener\">\u502b\u65af\u79d1\u5fb7\u548c\u4f69\u591a\u7dad\u8328\u96c6\u5718<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u81ea\u52d5\u5316\u7d71\u8a08\u6578\u64da\u532f\u7e3d 1) \u4e8b\u52d9\u6027\u96fb\u5b50\u90f5\u4ef6\u7684\u6253\u958b\u548c\u9ede\u64ca\u6b21\u6578\u589e\u52a0\u4e86 8 \u500d\u2026\u2026 <a title=\"\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u81ea\u52d5\u5316\u7d71\u8a08\u6578\u64da [2017]\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u81ea\u52d5\u5316\u7d71\u8a08\/\" aria-label=\"\u95b1\u8b80\u66f4\u591a\u6709\u95dc\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u81ea\u52d5\u5316\u7d71\u8a08\u6578\u64da\u7684\u8cc7\u8a0a [2017]\"> <\/a><\/p>","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-11298","post","type-post","status-publish","format-standard","hentry","category-statistics-trends","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/11298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/comments?post=11298"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/11298\/revisions"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media?parent=11298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/categories?post=11298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/tags?post=11298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}