{"id":11228,"date":"2017-04-13T06:02:54","date_gmt":"2017-04-13T06:02:54","guid":{"rendered":"http:\/\/vibetrace.com\/?p=11228"},"modified":"2017-04-13T06:02:54","modified_gmt":"2017-04-13T06:02:54","slug":"how-facebook-ads-are-still-underutilized-with-retailers","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/facebook-\u5ee3\u544a\u70ba\u4f55\u4ecd\u672a\u5f97\u5230\u96f6\u552e\u5546\u7684\u5145\u5206\u5229\u7528\/","title":{"rendered":"Facebook \u5ee3\u544a\u70ba\u4f55\u4ecd\u672a\u5f97\u5230\u96f6\u552e\u5546\u7684\u5145\u5206\u5229\u7528"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><h1><\/h1>\n<p><span style=\"font-weight: 400;\">18.6\u5104\u3002<\/span> <span style=\"font-weight: 400;\">\u622a\u81f3 2016 \u5e74\u5e95\uff0c\u9019\u662f Facebook \u7684\u6bcf\u6708\u7528\u6236\u6578\u91cf\uff0c\u4ee5\u53ca\u60a8\u7684\u96f6\u552e\u696d\u52d9\u901a\u904e Facebook \u5ee3\u544a\u53ef\u80fd\u8986\u84cb\u7684\u4eba\u6578\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u9019\u500b\u89d2\u5ea6\u4f86\u770b\uff0c\u5168\u4e16\u754c\u6709\u56db\u5206\u4e4b\u4e00\u591a\u4e00\u9ede\u7684\u4eba\u53e3\u6bcf\u6708\u90fd\u6703\u4f7f\u7528 Facebook\u3002\u5c31\u597d\u50cf\u53ef\u4ee5\u8986\u84cb\u7684\u4eba\u6578\u9084\u4e0d\u5920\u5438\u5f15\u4eba\u4e00\u6a23\uff0cFacebook \u672c\u8eab\u64c1\u6709\u4e16\u754c\u4e0a\u6700\u5f37\u5927\u7684\u5206\u6790\u548c\u5b9a\u4f4d\u5e73\u53f0\u4e4b\u4e00\u3002\u96f6\u552e\u5546\u53ef\u4ee5\u4e86\u89e3\u5982\u4f55\u6700\u597d\u5730\u5b9a\u4f4d\u65b0\u7528\u6236\u4e26\u5b9a\u5236\u5ee3\u544a\u4ee5\u9069\u61c9\u4ed6\u5011\u6b63\u5728\u5c0b\u627e\u7684\u78ba\u5207\u7528\u6236\u8cc7\u6599\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f88\u591a\u5546\u5bb6\u9078\u64c7<\/span><a href=\"http:\/\/www.visiture.com\/blogs\/top-10-social-media-management-tools-for-ecommerce-websites\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> \u793e\u4ea4\u5a92\u9ad4\u81ea\u52d5\u5316 <\/span><\/a><span style=\"font-weight: 400;\">\u8def\u7dda\uff0c\u4f46 Facebook \u5ee3\u544a\u6709\u592a\u591a\u6a5f\u6703\u8b93\u5b83\u5011\u8655\u65bc\u81ea\u52d5\u99d5\u99db\u72c0\u614b\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u7dda\u5546\u5bb6\u5e7e\u4e4e\u6c92\u6709\u7565\u904e Facebook \u5ee3\u544a\u670d\u52d9\u7684\u5f37\u5927\u529f\u80fd\u3002\u7121\u8ad6 Facebook \u7684\u7b56\u7565\u6709\u591a\u597d\uff0c\u5b83\u7e3d\u662f\u53ef\u4ee5\u8b8a\u5f97\u66f4\u597d\uff0c\u6216\u8005\u81f3\u5c11\u53ef\u4ee5\u9032\u884c\u512a\u5316\u4ee5\u5be6\u73fe\u6c38\u4e45\u7684\u6210\u529f\u3002 <\/span><\/p>\n<h2><b>\u7f3a\u4e4f\u8996\u983b\u5167\u5bb9<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u8996\u983b\u5167\u5bb9\u4e00\u76f4\u88ab\u8a8d\u70ba\u662f\u6f5b\u5728\u5ba2\u6236\u97ff\u61c9\u7684\u4e0b\u4e00\u6ce2\u5a92\u9ad4\u3002\u901a\u904e\u5728\u793e\u4ea4\u5a92\u9ad4\u6216\u60a8\u7684\u7db2\u7ad9\u4e0a\u4f7f\u7528\u8996\u983b\uff0c\u611f\u8208\u8da3\u7684\u89c0\u770b\u8005\u5f80\u5f80\u6703\u6bd4\u5176\u4ed6\u985e\u578b\u7684\u5a92\u9ad4\u5728\u5e73\u53f0\u6216\u60a8\u7684\u7db2\u7ad9\u4e0a\u505c\u7559\u66f4\u9577\u6642\u9593\u3002 <\/span><\/p>\n<p id=\"FkbHjfK\"><img decoding=\"async\" class=\"alignnone size-full wp-image-11232\" src=\"http:\/\/vibetrace.com\/wp\/wp-content\/uploads\/2017\/04\/img_58ef1542b7d60.png\" alt=\"\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u5c07\u8996\u983b\u7d0d\u5165 Facebook \u5ee3\u544a\u7b56\u7565\u7684\u597d\u8655\u662f\u96d9\u91cd\u7684\u3002\u8996\u983b\u4e0d\u50c5\u80fd\u5920\u66f4\u9577\u6642\u9593\u5730\u5438\u5f15\u89c0\u773e\u7684\u6ce8\u610f\u529b\uff0c\u800c\u4e14\u9084\u662f\u4e00\u7a2e\u66f4\u5177\u5438\u5f15\u529b\u7684\u683c\u5f0f\uff0c\u53ef\u4ee5\u5e6b\u52a9\u89c0\u773e\u4e86\u89e3\u4ed6\u5011\u6b63\u5728\u89c0\u770b\u7684\u5167\u5bb9\u4ee5\u53ca\u89c0\u770b\u5f8c\u61c9\u8a72\u505a\u4ec0\u9ebc\u3002\u6240\u4ee5\u73fe\u5728\uff0c\u60a8\u4e0d\u50c5\u5411\u60a8\u7684\u7db2\u7ad9\u767c\u9001\u6d41\u91cf\uff0c\u9084 <\/span><a href=\"http:\/\/www.visiture.com\/blogs\/post-launch-search-dropping\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u767c\u9001\u91dd\u5c0d\u60a8\u7684\u54c1\u724c\u7684\u6d41\u91cf<\/span><\/a><span style=\"font-weight: 400;\">\u3001\u7522\u54c1\u548c\u670d\u52d9\uff0c\u4e26\u4e14\u66f4\u6709\u53ef\u80fd\u8f49\u5316\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook\u7b97\u6cd5\u7591\u4f3c\u4e3b\u52d5 <\/span><a href=\"https:\/\/www.bitcatcha.com\/blog\/2016\/13-facebook-advertising-tricks-help-ecommerce-owners-drive-sales\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u512a\u5148\u8003\u616e\u8996\u983b\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u88fd\u4f5c\u5f15\u4eba\u5165\u52dd\u4e14\u9ad8\u8cea\u91cf\u7684\u7522\u54c1\u6216\u54c1\u724c\u8996\u983b\u7684\u96f6\u552e\u5546\u66f4\u6709\u53ef\u80fd\u5f9e\u9019\u4e9b\u4ee5\u8996\u983b\u70ba\u4e2d\u5fc3\u7684\u6d3b\u52d5\u4e2d\u770b\u5230\u66f4\u597d\u7684\u7d50\u679c\u3002\u8d85\u904e\u4e00\u534a\u7684 Facebook \u7528\u6236\u6bcf\u5929\u90fd\u6703\u5728 Facebook \u4e0a\u89c0\u770b\u8996\u983b\uff0c\u5982\u679c\u4e0d\u5728 Facebook \u5ee3\u544a\u4e2d\u5275\u5efa\u5f15\u4eba\u5165\u52dd\u4e14\u53ef\u4f9b\u6d88\u8cbb\u7684\u8996\u983b\u5167\u5bb9\uff0c\u90a3\u5c07\u932f\u5931\u826f\u6a5f\u3002 <\/span><\/p>\n<h2><b>\u4e0d\u5ba3\u50b3\u6709\u6548\u7684\u5ee3\u544a<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u6578\u5b57\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u63a8\u51fa\u6548\u679c\u51fa\u8272\u7684\u5ee3\u544a\u662f\u4e00\u500b\u6fc0\u52d5\u4eba\u5fc3\u7684\u6642\u523b\u3002\u7121\u8ad6\u60a8\u4f7f\u7528\u7684\u898f\u683c\u548c\u8a2d\u8a08\u660e\u986f\u6709\u6548\uff0c\u90a3\u9ebc\u70ba\u4ec0\u9ebc\u8981\u6d6a\u8cbb\u597d\u6771\u897f\u5462\uff1f <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u4e4b\u524d\u5206\u4eab\u7684\u67d0\u500b\u5e16\u5b50\u7372\u5f97\u4e86\u5927\u91cf\u5206\u4eab\u548c\u4e92\u52d5\uff0c\u90a3\u9ebc\u60a8\u57fa\u672c\u4e0a\u5df2\u7d93\u9a57\u8b49\u4e86\u8a72\u5e16\u5b50\u5c0d\u65bc\u66f4\u591a\u3001\u76f8\u4f3c\u7684\u53d7\u773e\u800c\u8a00\u66f4\u6709\u53ef\u80fd\u7372\u5f97\u6210\u529f\u3002\u5982\u679c\u60a8\u7684\u5e16\u5b50\u7279\u5225\u5bb9\u6613\u9ede\u64ca\u4e14\u503c\u5f97\u5206\u4eab\uff0c\u90a3\u9ebc\u63d0\u5347\u5b83\u6700\u7d42\u53ef\u80fd\u6703\u7372\u5f97\u6bd4\u60a8\u6700\u521d\u9810\u671f\u7684\u66f4\u591a\u7684\u66dd\u5149\u7387\u3002 <\/span><\/p>\n<h2><b>\u4e0d\u91dd\u5c0d\u719f\u6089\u7684\u6d41\u91cf<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u96d6\u7136\u4f7f\u7528 Facebook \u5ee3\u544a\u4f86\u5b9a\u4f4d\u5df2\u7d93\u8a2a\u554f\u904e\u60a8\u7db2\u7ad9\u4e26\u719f\u6089\u60a8\u54c1\u724c\u7684\u7528\u6236\u53ef\u80fd\u807d\u8d77\u4f86\u6709\u6096\u5e38\u7406\uff0c\u4f46\u9019\u5be6\u969b\u4e0a\u662f\u52a0\u5f37\u8207\u9019\u4e9b\u7528\u6236\u806f\u7e6b\u7684\u4e00\u7a2e\u975e\u5e38\u6709\u6548\u7684\u65b9\u6cd5\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u96d6\u7136\u5236\u5b9a\u5ba2\u6236\u7372\u53d6\u7b56\u7565\u662f\u6210\u529f\u71df\u92b7\u8a08\u5283\u7684\u5fc5\u8981\u7d44\u6210\u90e8\u5206\uff0c\u4f46\u60a8\u4e0d\u61c9\u5ffd\u8996\u719f\u6089\u60a8\u54c1\u724c\u7684 Facebook \u53d7\u773e\u7fa4\u9ad4\u3002\u9019\u4e0d\u50c5\u662f\u5efa\u7acb\u54c1\u724c\u7684\u597d\u65b9\u6cd5\uff0c\u800c\u4e14\u6210\u672c\u4e5f\u4f4e\u5f97\u591a\u3002\u5b8c\u6210\u92b7\u552e\u7684\u6982\u7387 <\/span><a href=\"https:\/\/econsultancy.com\/blog\/11051-21-ways-online-retailers-can-improve-customer-retention-rates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u65b0\u6f5b\u5728\u5ba2\u6236\u4ecb\u65bc 5% \u5230 20% \u4e4b\u9593\uff0c\u800c\u8207\u5148\u524d\u5ba2\u6236\u9054\u6210\u7684\u92b7\u552e\u4ecb\u65bc 60% \u5230 70% \u4e4b\u9593<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4ed6\u5011\u5c0d\u60a8\u7684\u54c1\u724c\u6709\u7a4d\u6975\u7684\u9ad4\u9a57\uff0c\u4ed6\u5011\u4e0d\u50c5\u66f4\u6709\u53ef\u80fd\u5411\u60a8\u8cfc\u8cb7\u7522\u54c1\uff0c\u800c\u4e14\u66f4\u6709\u53ef\u80fd\u50b3\u64ad\u4fe1\u606f\u3002\u4f7f\u7528 Facebook \u5ee3\u544a\u4f86\u5b9a\u4f4d\u719f\u6089\u60a8\u7db2\u7ad9\u7684\u6d41\u91cf\u53ef\u4ee5\u7528\u65bc\u4efb\u4f55\u6709\u95dc\u60a8\u7684\u696d\u52d9\u7684\u5584\u610f\u63d0\u9192\uff0c\u751a\u81f3\u53ef\u4ee5\u63a8\u5ee3\u6bd4\u4f7f\u7528 Facebook \u5ee3\u544a\u4f86\u5b9a\u4f4d\u65b0\u6d41\u91cf\u66f4\u6709\u6548\u7684\u63a8\u85a6\u8a08\u5283\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0c\u60a8\u9700\u8981\u6dfb\u52a0\u4e00\u5c0f\u4e32\u4ee3\u78bc\uff0c\u7a31\u70ba\u201c<\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u81c9\u66f8\u50cf\u7d20<\/span><\/a><span style=\"font-weight: 400;\">\u201d \u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\uff0c\u4ee5\u5141\u8a31 Facebook \u6536\u96c6\u6709\u95dc\u60a8\u7db2\u7ad9\u8a2a\u554f\u8005\u7684\u76f8\u95dc\u4fe1\u606f\u3002\u4e00\u65e6\u6536\u96c6\u5230\u8db3\u5920\u7684\u6578\u64da\uff0c\u8acb\u8f49\u5230\u201c\u81ea\u5b9a\u7fa9\u53d7\u773e\u201d\u9078\u9805\uff0c\u60a8\u5c07\u80fd\u5920\u4f7f\u7528\u201c\u7db2\u7ad9\u6d41\u91cf\u201d\u9078\u9805\u4f86\u5b9a\u4f4d\u66fe\u7d93\u8a2a\u554f\u904e\u60a8\u7db2\u7ad9\u7684\u7528\u6236\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019\u662f\u589e\u52a0\u9ede\u64ca\u7387\u4e26\u6e2c\u8a66\u719f\u6089\u60a8\u54c1\u724c\u7684\u8a2a\u554f\u8005\u7684\u4e0d\u540c\u4fdd\u7559\u7b56\u7565\u7684\u7c21\u55ae\u65b9\u6cd5\u3002<\/span><\/p>\n<h2><b>\u4e0d\u91dd\u5c0d\u53ef\u4ee5\u8cfc\u8cb7\u60a8\u7522\u54c1\u7684\u4eba<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"> \u8a31\u591a\u96f6\u552e\u5546\u72af\u7684\u4e00\u500b\u932f\u8aa4\u662f\u6c92\u6709\u5145\u5206\u9650\u5b9a\u4ed6\u5011\u7684\u76ee\u6a19\u6307\u6a19\u3002\u6700\u7d42\uff0c\u5982\u679c\u60a8\u4f7f\u7528 Facebook \u5ee3\u544a\u4f86\u7522\u751f\u92b7\u552e\uff0c\u60a8\u5e0c\u671b\u5438\u5f15\u9858\u610f\u4e26\u4e14\u80fd\u5920\u8cfc\u8cb7\u60a8\u7522\u54c1\u7684\u6f5b\u5728\u5ba2\u6236\u3002 <\/span><\/p>\n<p>&nbsp;<\/p>\n<p id=\"CnMOoNy\"><img decoding=\"async\" class=\"alignnone size-full wp-image-11231\" src=\"http:\/\/vibetrace.com\/wp\/wp-content\/uploads\/2017\/04\/img_58ef1526496fa.png\" alt=\"\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u5982\uff0c18 \u81f3 26 \u6b72\u7684\u5e74\u9f61\u7bc4\u570d\u662f\u4e00\u500b\u975e\u5e38\u53d7\u6b61\u8fce\u7684\u5e74\u9f61\u5b9a\u4f4d\u7bc4\u570d\uff0c\u56e0\u70ba\u5e74\u8f15\u4eba\u5f80\u5f80\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u66f4\u6d3b\u8e8d\uff08\u56e0\u6b64\u66f4\u6709\u53ef\u80fd\u9ede\u64ca\u3001\u5206\u4eab\u548c\u53c3\u8207\u60a8\u7684\u5ee3\u544a\uff09\uff0c\u4f46\u662f\uff0c\u7576\u5c0d\u65bc\u8cfc\u8cb7\u6602\u8cb4\u7684\u7522\u54c1\uff0c\u4ed6\u5011\u53ef\u80fd\u4e0d\u592a\u9858\u610f\u3002\u5982\u679c\u60a8\u92b7\u552e $120 \u4f11\u9592\u896f\u886b\uff0c\u5927\u5b78\u4e8c\u5e74\u7d1a\u5b78\u751f\u53ef\u80fd\u6703\u201c\u559c\u6b61\u201d\u60a8\u7684\u5ee3\u544a\uff0c\u4f46\u5f88\u53ef\u80fd\u4e0d\u6703\u8cfc\u8cb7\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728 Ad Manager \u7684\u201c\u53d7\u773e\u7279\u5fb5\u201d\u6a19\u7c64\u4e2d\uff0c\u60a8\u6703\u627e\u5230\u4e00\u500b\u8ca1\u52d9\u90e8\u5206\uff0c\u53ef\u8b93\u60a8\u6839\u64da\u6de8\u8cc7\u7522\u6216\u5e74\u6536\u5165\u4f86\u5b9a\u4f4d\u53d7\u773e\u7fa4\u9ad4\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u60a8\u7684 Facebook \u5ee3\u544a\u4e2d\u63d2\u5165\u9019\u4e00\u5c0f\u6539\u52d5\u5c07\u6709\u52a9\u65bc\u78ba\u5b9a\u60a8\u7684\u5ee3\u544a\u6240\u8986\u84cb\u7684\u4eba\u7fa4\u985e\u578b\u3002 <\/span><\/p>\n<h2><b>\u6700\u5f8c\u7684\u60f3\u6cd5<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook \u5ee3\u544a\u5229\u7528\u4e0d\u8db3\u554f\u984c\u7684\u6838\u5fc3\u662f\u6c92\u6709\u5145\u5206\u5229\u7528 Facebook Ad Manager\u3001\u672a\u80fd\u4fdd\u7559\u6d41\u91cf\u4ee5\u53ca\u672a\u80fd\u512a\u5316\u5ee3\u544a\u7684\u8996\u89ba\u7d44\u4ef6\u3002 Facebook Ad Manager \u53ef\u8b93\u60a8\u6309\u7279\u5b9a\u898f\u683c\u7d30\u5206\u53d7\u773e\u7fa4\u9ad4\uff0c\u5e7e\u4e4e\u4e0d\u53ef\u80fd\u4e0d\u5438\u5f15\u60a8\u60f3\u8981\u7684\u4efb\u4f55\u985e\u578b\u7684\u7528\u6236\u3002\u4e00\u65e6\u78ba\u5b9a\u54ea\u4e9b\u7528\u6236\u5c0d\u60a8\u7684\u5ee3\u544a\u548c\u50f9\u503c\u4e3b\u5f35\u53cd\u61c9\u6700\u597d\uff0c\u60a8\u4ecd\u7136\u6709\u5de5\u4f5c\u8981\u505a\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u4e0d\u8b93\u60a8\u5728\u524d\u7aef\u7684\u8f9b\u82e6\u5de5\u4f5c\u548c\u6602\u8cb4\u7684\u7372\u53d6\u6210\u672c\u767d\u8cbb\uff0c\u8acb\u5728\u60a8\u7684 Facebook \u5ee3\u544a\u7b56\u7565\u4e2d\u7d0d\u5165\u4fdd\u7559\u8a08\u5283\u3002\u9019\u53ef\u4ee5\u662f\u4efb\u4f55\u4e8b\u60c5\uff0c\u5f9e\u5275\u5efa\u65e8\u5728\u6536\u96c6\u96fb\u5b50\u90f5\u4ef6\u7684\u6d3b\u52d5\u5230\u5411\u73fe\u6709\u7528\u6236\u555f\u52d5\u63a8\u85a6\u8a08\u5283\u3002 <\/span><br \/>\n<span style=\"font-weight: 400;\">Facebook \u7684\u6d77\u6d0b\u88e1\u5be6\u969b\u4e0a\u6709\u6578\u5341\u5104\u689d\u9b5a\u3002\u6709\u7121\u6578\u7a2e\u7d44\u5408\u53ef\u4ee5\u4f7f Facebook \u5ee3\u544a\u9069\u7528\u65bc\u4efb\u4f55\u96f6\u552e\u4f01\u696d\uff0c\u56e0\u6b64\u8acb\u627e\u5230\u4e00\u4e9b\u6700\u9069\u5408\u60a8\u7684\u7d44\u5408\u3002\u5bc6\u5207\u6ce8\u610f\uff0c\u63d0\u9632\uff0c\u5c0f\u5fc3 <\/span><a href=\"http:\/\/www.visiture.com\/blogs\/consumer-online-shopping-trends-2017\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8da8\u52e2<\/span><\/a><span style=\"font-weight: 400;\"> \u9019\u53ef\u80fd\u6703\u5f71\u97ff\u60a8\u672a\u4f86\u7684 Facebook \u5ee3\u544a\u7b56\u7565\u3002<\/span><\/p>\n<hr \/>\n<p><strong>\u95dc\u65bc\u4f5c\u8005\uff1a<\/strong> Ronald Dod \u662f Visiture, LLC \u7684\u5408\u5925\u4eba\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u3002\u5275\u7acbGrey Umbrella Marketing\uff08\u4e00\u5bb6\u5c08\u6ce8\u65bc\u7db2\u7d61\u71df\u92b7\u7684\u6a5f\u69cb\uff09\u5f8c <a href=\"http:\/\/www.visiture.com\/ecommerce-seo\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.visiture.com\/ecommerce-seo\/&amp;source=gmail&amp;ust=1492149411401000&amp;usg=AFQjCNGRAClMQZ146ePQ4559klWk2CraDA\" rel=\"noopener\">\u641c\u7d22\u5f15\u64ce\u512a\u5316<\/a> \u5c0d\u65bc\u96fb\u5b50\u5546\u52d9\u696d\u52d9\uff0c\u4ed6\u8207 Visiture \u5408\u4f75\uff0c\u5275\u5efa\u4e86\u4e00\u500b\u5b8c\u6574\u7684 <a href=\"http:\/\/www.visiture.com\/services\/ecommerce-ppc-management\/\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=en&amp;q=http:\/\/www.visiture.com\/services\/ecommerce-ppc-management\/&amp;source=gmail&amp;ust=1492149411402000&amp;usg=AFQjCNEilGTJ8aEPmTEbNsF3uadfhtPdMQ\" rel=\"noopener\">\u670d\u52d9\u641c\u7d22\u71df\u92b7<\/a> \u70ba\u96fb\u5b50\u5546\u52d9\u4f01\u696d\u63d0\u4f9b\u670d\u52d9\u3002\u4ed6\u71b1\u8877\u65bc\u5e6b\u52a9\u96fb\u5b50\u5546\u52d9\u4f01\u696d\u4e3b\u548c\u71df\u92b7\u5c08\u696d\u4eba\u58eb\u99d5\u99ad\u641c\u7d22\u71df\u92b7\u9818\u57df\uff0c\u4e26\u5229\u7528\u6578\u64da\u505a\u51fa\u66f4\u6709\u6548\u7684\u6c7a\u7b56\uff0c\u4ee5\u63a8\u52d5\u65b0\u7684\u6d41\u91cf\u548c\u8f49\u5316\u3002\u4ed6\u64c1\u6709\u4f5b\u7f85\u91cc\u9054\u5dde\u7acb\u5927\u5b78\u71df\u92b7\u79d1\u5b78\u78a9\u58eb\u5b78\u4f4d\uff0c\u4e26\u7372\u5f97\u4e86 Google Adwords \u548c Analytics \u8a8d\u8b49\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>18.6\u5104\u3002\u622a\u81f3 2016 \u5e74\u5e95\uff0c\u9019\u662f Facebook \u7684\u6bcf\u6708\u7528\u6236\u6578\u91cf\uff0c... <a title=\"Facebook \u5ee3\u544a\u70ba\u4f55\u4ecd\u672a\u5f97\u5230\u96f6\u552e\u5546\u7684\u5145\u5206\u5229\u7528\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/zh\/facebook-\u5ee3\u544a\u70ba\u4f55\u4ecd\u672a\u5f97\u5230\u96f6\u552e\u5546\u7684\u5145\u5206\u5229\u7528\/\" aria-label=\"\u8a73\u7d30\u4e86\u89e3 Facebook \u5ee3\u544a\u70ba\u4f55\u4ecd\u672a\u5f97\u5230\u96f6\u552e\u5546\u7684\u5145\u5206\u5229\u7528\"> <\/a><\/p>","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[19,20,21],"class_list":["post-11228","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-facebook-ads","tag-guest-post","tag-remarketing","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/11228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/comments?post=11228"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/11228\/revisions"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media?parent=11228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/categories?post=11228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/tags?post=11228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}