{"id":26629,"date":"2024-08-07T12:22:32","date_gmt":"2024-08-07T12:22:32","guid":{"rendered":"https:\/\/vibetrace.com\/?page_id=26629"},"modified":"2024-08-07T12:22:33","modified_gmt":"2024-08-07T12:22:33","slug":"essential-resources-for-digital-marketers-and-agencies","status":"publish","type":"page","link":"https:\/\/vibetrace.com\/zh\/\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u548c\u6a5f\u69cb\u7684\u91cd\u8981\u8cc7\u6e90\/","title":{"rendered":"\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u548c\u4ee3\u7406\u5546\u7684\u91cd\u8981\u8cc7\u6e90"},"content":{"rendered":"<p>\u7121\u8ad6\u60a8\u662f\u7d93\u9a57\u8c50\u5bcc\u7684\u884c\u92b7\u4eba\u54e1\u9084\u662f\u65b0\u624b\uff0c\u64c1\u6709\u5408\u9069\u7684\u5de5\u5177\u548c\u8cc7\u6e90\u53ef\u4ee5\u8b93\u4e00\u5207\u8b8a\u5f97\u4e0d\u540c\u3002\u5f9e\u638c\u63e1 SEO \u548c PPC \u5230\u5275\u5efa\u5f15\u4eba\u5165\u52dd\u7684\u5167\u5bb9\u3001\u5206\u6790\u6578\u64da\u6216\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\uff0c\u6578\u4f4d\u884c\u92b7\u9818\u57df\u5ee3\u95ca\u4e14\u4e0d\u65b7\u767c\u5c55\u3002<\/p>\n\n\n\n<p>\u9019\u662f\u60a8\u7684\u9996\u9078\u6307\u5357\uff0c\u532f\u96c6\u4e86\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u5de5\u5177\u5305\u4e2d\u61c9\u6709\u7684\u6700\u4f73\u8cc7\u6e90\u3002 <\/p>\n\n\n\n<p>\u6211\u5011\u6574\u7406\u4e86\u4e00\u4efd\u6db5\u84cb\u6578\u4f4d\u884c\u92b7\u5404\u500b\u9762\u5411\u7684\u57fa\u672c\u5de5\u5177\u3001\u7db2\u7ad9\u548c\u5e73\u53f0\u7684\u7d9c\u5408\u6e05\u55ae\u3002\u9019\u4e9b\u8cc7\u6e90\u5c07\u5e6b\u52a9\u60a8\u63d0\u9ad8\u6280\u80fd\u3001\u7c21\u5316\u5de5\u4f5c\u6d41\u7a0b\u4e26\u6700\u7d42\u70ba\u60a8\u7684\u884c\u92b7\u6d3b\u52d5\u5e36\u4f86\u66f4\u597d\u7684\u7d50\u679c\u3002<a href=\"https:\/\/www.reddit.com\/r\/agency\/?f=flair_name%3A%22r%2FAgency%20Updates%22\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PPC\/\u4ed8\u8cbb\u641c\u5c0b<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.amazon.com\/Becoming-Digital-Marketer-Tech-Driven-Marketing\/dp\/1733794875\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6210\u70ba\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\uff1a\u7372\u5f97\u6280\u8853\u9a45\u52d5\u7684\u884c\u92b7\u8077\u696d\u7684\u786c\u6280\u80fd\u548c\u8edf\u6280\u80fd<\/a>\u00a0\u4f5c\u8005\uff1a\u5409\u723e\u548c\u5b89\u96c5\u5409\u723e\u5fb7\u7d0d<\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/Beginners-Guide-Google-Ads-Everything\/dp\/1733794808\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads \u65b0\u624b\u6307\u5357<\/a>\u00a0\u901a\u904e\u5b89\u96c5\u5409\u723e\u5fb7\u7d0d<\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/Unlevel-Playing-Field-Biggest-Mindshift\/dp\/1544523335\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e0d\u516c\u5e73\u7684\u7af6\u722d\u74b0\u5883\uff1aPPC \u53f2\u4e0a\u6700\u5927\u7684\u601d\u7dad\u8f49\u8b8a<\/a>\u00a0\u4f5c\u8005\uff1a\u5f17\u96f7\u5fb7\u91cc\u514b\u2027\u74e6\u840a\u65af<\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/Ponderings-Professional-Philosophical-Pay-Click\/dp\/0578770199\/\" target=\"_blank\" rel=\"noreferrer noopener\">PPC\u5c08\u696d\u4eba\u58eb\u7684\u601d\u8003<\/a>\u00a0\u4f5c\u8005\uff1a\u67ef\u514b\u5a01\u5ec9\u65af<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5275\u8fa6\u6a5f\u69cb\/\u696d\u52d9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.amazon.com\/Building-Successful-Micro-Agency-Profitable-Sustainable\/dp\/1733794840\" target=\"_blank\" rel=\"noreferrer noopener\">\u5efa\u7acb\u6210\u529f\u7684\u5fae\u578b\u6a5f\u69cb\uff1a\u5275\u8fa6\u7372\u5229\u4e14\u53ef\u6301\u7e8c\u7684\u6578\u4f4d\u884c\u92b7\u6a5f\u69cb\u6307\u5357<\/a>\u00a0\u4f5c\u8005\uff1a\u5409\u723e\u548c\u5b89\u96c5\u5409\u723e\u5fb7\u7d0d<\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/Zero-One-Notes-Startups-Future\/dp\/0804139296\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5f9e\u96f6\u5230\u4e00\uff1a\u95dc\u65bc\u65b0\u5275\u516c\u53f8\u6216\u5982\u4f55\u5efa\u69cb\u672a\u4f86\u7684\u8a3b\u91cb<\/a>\u00a0\u4f5c\u8005\uff1a\u5f7c\u5f97\u00b7\u8482\u723e\u548c\u5e03\u840a\u514b\u00b7\u99ac\u65af\u7279\u65af<\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/Stop-Scale-Building-Digital-Actually\/dp\/B09Z9QZWYL\" target=\"_blank\" rel=\"noreferrer noopener\">\u505c\u6b62\u898f\u6a21\u5316\uff1a\u5efa\u7acb\u4e00\u500b\u4f60\u771f\u6b63\u559c\u6b61\u7684\u6578\u4f4d\u6a5f\u69cb<\/a>\u00a0\u4f5c\u8005\uff1a\u67ef\u514b\u5a01\u5ec9\u65af<\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/Digital-Marketing-AI-World-Futureproofing\/dp\/1544513372\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4eba\u5de5\u667a\u6167\u4e16\u754c\u4e2d\u7684\u6578\u4f4d\u884c\u92b7\uff1a\u8b93\u60a8\u7684 PPC \u6a5f\u69cb\u9762\u5411\u672a\u4f86<\/a>\u00a0\u4f5c\u8005\uff1a\u5f17\u840a\u5fb7\u00b7\u74e6\u840a\u65af<\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/Good-Great-Some-Companies-Others-ebook\/dp\/B0058DRUV6\" target=\"_blank\" rel=\"noreferrer noopener\">\u5f9e\u512a\u79c0\u5230\u5353\u8d8a<\/a>\u00a0\u4f5c\u8005\uff1a\u5409\u59c6\u2027\u67ef\u6797\u65af<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">PPC\/\u4ed8\u8cbb\u641c\u5c0b<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.discosloth.com\/beginners-guide-to-ppc\/?utm_source=ZATO%20Blog&amp;utm_medium=referral&amp;utm_campaign=where-to-start-in-ppc-blogpost\" target=\"_blank\" rel=\"noreferrer noopener\">PPC \u5ee3\u544a\u521d\u5b78\u8005\u6307\u5357<\/a>\u00a0Discosloth \u63d0\u4f9b\uff08\u514d\u8cbb\uff09<\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/Beginners-Guide-Google-Ads-Everything\/dp\/1733794808\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads \u65b0\u624b\u6307\u5357<\/a>\u00a0\u901a\u904e\u5b89\u96c5\u5409\u723e\u5fb7\u7d0d<\/li>\n\n\n\n<li><a href=\"https:\/\/www.godtierads.com\/framework\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u795e\u7d1a\u5ee3\u544a<\/a>\u00a0\u901a\u904e\u57c3\u5fb7\u00b7\u5229\u514b<\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/Ponderings-Professional-Philosophical-Pay-Click\/dp\/0578770199\/\" target=\"_blank\" rel=\"noreferrer noopener\">PPC\u5c08\u696d\u4eba\u58eb\u7684\u601d\u8003<\/a>\u00a0\u4f5c\u8005\uff1a\u67ef\u514b\u5a01\u5ec9\u65af<\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/Unlevel-Playing-Field-Biggest-Mindshift\/dp\/1544523335\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e0d\u516c\u5e73\u7684\u7af6\u722d\u74b0\u5883\uff1aPPC \u53f2\u4e0a\u6700\u5927\u7684\u601d\u7dad\u8f49\u8b8a<\/a>\u00a0\u4f5c\u8005\uff1a\u5f17\u96f7\u5fb7\u91cc\u514b\u2027\u74e6\u840a\u65af<\/li>\n\n\n\n<li><a href=\"https:\/\/www.udemy.com\/course\/the-ultimate-google-adwords-training-course\/\" target=\"_blank\" rel=\"noreferrer noopener\">2021 \u5e74\u7d42\u6975 Google Ads \u57f9\u8a13<\/a>\u00a0\u4f5c\u8005\uff1a\u827e\u85a9\u514b\u00b7\u9b6f\u4e39\u65af\u57fa\uff08Isaac Rudansky\uff09\uff08\u5df2\u904e\u6642\uff09<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u641c\u7d22\u5f15\u64ce\u512a\u5316<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/moz.com\/beginners-guide-to-seo\" target=\"_blank\" rel=\"noreferrer noopener\">SEO \u521d\u5b78\u8005\u6307\u5357<\/a>\u00a0\u4f5c\u8005\uff1a\u862d\u5fb7\u2027\u83f2\u751a\u91d1<\/li>\n\n\n\n<li><a href=\"https:\/\/zyppy.com\/seo-success-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">100 \u591a\u500b Google \u6392\u540d\u56e0\u7d20<\/a>\u00a0\u900f\u904e Zyppy<\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" target=\"_blank\" rel=\"noreferrer noopener\">SEO \u5165\u9580\u6307\u5357<\/a>\u00a0\u4f86\u81eaGoogle<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/seo\" target=\"_blank\" rel=\"noreferrer noopener\">2023 \u5e74 SEO \u7d42\u6975\u6307\u5357<\/a>\u00a0\u4f86\u81ea Hubspot<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u96fb\u5b50\u90f5\u4ef6<\/h2>\n\n\n\n<p>\u7121\u8ad6\u60a8\u505a\u4ec0\u9ebc\u96fb\u5b50\u90f5\u4ef6\uff0c\u90fd\u6709\u5169\u5927\u985e\uff1a\u51b7\u96fb\u5b50\u90f5\u4ef6\uff08\u5916\u5c55\uff09\u548c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u3002\u7406\u89e3\u5dee\u7570\u7684\u7c21\u55ae\u65b9\u6cd5\u662f\uff0c\u5c0d\u65bc\u51b7\u96fb\u5b50\u90f5\u4ef6\uff0c\u60a8\u8cfc\u8cb7\/\u5c0b\u627e\u96fb\u5b50\u90f5\u4ef6\u6e05\u55ae\u4ee5\u5617\u8a66\u5411\u4ed6\u5011\u51fa\u552e\u4e00\u4e9b\u6771\u897f\uff0c\u771f\u6b63\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u662f\u5efa\u7acb\u6e05\u55ae\u4e26\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u8207\u8a02\u95b1\u8005\u4e92\u52d5\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/backlinko.com\/email-marketing-guide\" target=\"_blank\" rel=\"noopener\">\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u6307\u5357<\/a> \u5f8c\u9023\u7d50<\/li>\n\n\n\n<li><a href=\"https:\/\/www.litmus.com\/blog\/\" target=\"_blank\" rel=\"noopener\">\u77f3\u854a\u535a\u5ba2<\/a> \u2013 \u5c24\u5176\u662f\u96fb\u5b50\u90f5\u4ef6\u7684\u6280\u8853\u90e8\u5206<\/li>\n\n\n\n<li><a href=\"https:\/\/academy.hubspot.com\/courses\/email-marketing\" target=\"_blank\" rel=\"noopener\">\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u8ab2\u7a0b<\/a> \u2013 Hubspot<\/li>\n\n\n\n<li><a href=\"https:\/\/www.coursera.org\/learn\/think-outside-the-inbox\" target=\"_blank\" rel=\"noopener\">\u8df3\u51fa\u6846\u6846\u601d\u8003\uff1a\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7<\/a> \u2013 \u8c37\u6b4c\/Coursera<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/learning\/email-and-newsletter-marketing-foundations\/welcome\" target=\"_blank\" rel=\"noopener\">\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u57fa\u790e<\/a> \u2013 \u9818\u82f1<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u7121\u8ad6\u60a8\u662f\u7d93\u9a57\u8c50\u5bcc\u7684\u884c\u92b7\u4eba\u54e1\u9084\u662f\u65b0\u624b\uff0c\u90fd\u53ef\u4ee5\u64c1\u6709\u6b63\u78ba\u7684\u5de5\u5177\u548c\u8cc7\u6e90\u2026 <a title=\"\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u548c\u4ee3\u7406\u5546\u7684\u91cd\u8981\u8cc7\u6e90\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/zh\/\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u548c\u6a5f\u69cb\u7684\u91cd\u8981\u8cc7\u6e90\/\" aria-label=\"\u4e86\u89e3\u66f4\u591a\u95dc\u65bc\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\u548c\u4ee3\u7406\u5546\u7684\u5fc5\u5099\u8cc7\u6e90\"> <\/a><\/p>","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-26629","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/pages\/26629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/comments?post=26629"}],"version-history":[{"count":1,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/pages\/26629\/revisions"}],"predecessor-version":[{"id":26630,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/pages\/26629\/revisions\/26630"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media?parent=26629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}