{"id":26678,"date":"2024-08-15T13:49:47","date_gmt":"2024-08-15T13:49:47","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26678"},"modified":"2024-08-15T14:21:12","modified_gmt":"2024-08-15T14:21:12","slug":"what-zero-party-data-points-should-i-be-collecting-9-questions-to-ask","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/ce-puncte-de-date-zero-partid-ar-trebui-sa-adun-9-intrebari-de-adresat\/","title":{"rendered":"Ce puncte de date Zero Party ar trebui s\u0103 colectez? 9 \u00eentreb\u0103ri de pus"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Aceast\u0103 postare a fost creat\u0103 pe baza unui <a href=\"https:\/\/www.linkedin.com\/posts\/josh-tay_9-zpd-questions-ugcPost-7208701313545588736-Rg99\/?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">Linkedin Post<\/a> de la Josh Tay.<\/p>\n\n\n\n<p>Despre fiecare expert vorbe\u0219te <a href=\"https:\/\/vibetrace.com\/ro\/cum-sa-utilizati-datele-zero-party-in-marketingul-prin-e-mail\/\" data-type=\"post\" data-id=\"25156\">Date Zero Party<\/a> \u0219i cum poate fi exploatat pentru a cre\u0219te veniturile de marketing, implicarea, reten\u021bia \u0219i orice alt\u0103 m\u0103sur\u0103 care nu este men\u021bionat\u0103.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u2026 este cea mai frecvent\u0103 \u00eentrebare pe care mi se pune.<br><br>\u201eCum \u0219i unde ar trebui s\u0103 folosesc datele?\u201d<br><br>\u2026 este ceea ce nimeni nu \u00eentreab\u0103 suficient.<br><br>\u2013 pagina produsului<br>\u2013 pagina de destina\u021bie<br>\u2013 reclam\u0103 publicitar\u0103<br>\u2013 direc\u021bionarea anun\u021burilor<br>\u2013 copie publicitar\u0103<br>\u2013 flux de bun venit<br>\u2013 fluxuri de abandon<br>\u2013 fluxul de recuperare<br>\u2013 segmentarea campaniei<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/josh-tay\" target=\"_blank\" rel=\"noopener\">Josh Tay<\/a><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"436\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6.png\" alt=\"\" class=\"wp-image-26679\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6.png 579w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6-300x226.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/image-6-16x12.png 16w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">C\u0103uta\u021bi platform\u0103 White Label CX?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Vede\u021bi beneficiile platformei noastre de experien\u021b\u0103 pentru clien\u021bi cu etichet\u0103 alb\u0103 \u0219i cum v\u0103 poate ajuta afacerea. Bazat pe cloud sau on-premise, cu func\u021bii puternice de automatizare omnicanal \u0219i Date Insights.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/white-label-marketing-automation-agencies\/\">Vezi detalii<\/a>\n\n\n\n<a class=\"gb-button gb-button-1700212c gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/demonstratie-eticheta-alba\/\">Vezi demonstra\u021bia<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"833\" data-id=\"26680\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience.png\" alt=\"\" class=\"wp-image-26680\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience.png 667w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience-240x300.png 240w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-experience-10x12.png 10w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"845\" data-id=\"26684\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal.png\" alt=\"\" class=\"wp-image-26684\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal.png 673w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-goal-10x12.png 10w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"838\" data-id=\"26689\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation.png\" alt=\"\" class=\"wp-image-26689\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-expectation-10x12.png 10w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"844\" data-id=\"26686\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest.png\" alt=\"\" class=\"wp-image-26686\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest.png 676w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest-240x300.png 240w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-product-interest-10x12.png 10w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"836\" data-id=\"26683\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user.png\" alt=\"\" class=\"wp-image-26683\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user.png 666w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-user-10x12.png 10w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"841\" data-id=\"26685\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver.png\" alt=\"\" class=\"wp-image-26685\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver-238x300.png 238w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-driver-10x12.png 10w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"836\" data-id=\"26682\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage.png\" alt=\"\" class=\"wp-image-26682\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage.png 665w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage-239x300.png 239w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-usage-10x12.png 10w\" sizes=\"auto, (max-width: 665px) 100vw, 665px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"845\" data-id=\"26688\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age.png\" alt=\"\" class=\"wp-image-26688\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age-237x300.png 237w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-age-9x12.png 9w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"842\" data-id=\"26687\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline.png\" alt=\"\" class=\"wp-image-26687\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline.png 668w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline-238x300.png 238w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/08\/zero-party-data-questions-purchase-timeline-10x12.png 10w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/a><\/figure>\n\n\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Deci care sunt \u00eentreb\u0103rile de pus?<\/h2>\n\n\n\n<p>Pute\u021bi \u00eentreba despre multe lucruri care ar avea leg\u0103tur\u0103 cu afacerea. Lua\u021bi \u00een considerare, de asemenea, \u00eentreb\u0103rile bazate pe pozi\u021bia utilizatorului \u00een <a href=\"https:\/\/vibetrace.com\/ro\/retail-calatoria-clientului\/\" data-type=\"page\" data-id=\"25890\">calatoria clientului<\/a>.<\/p>\n\n\n\n<p>\u00centreb\u0103ri despre utilizarea produsului:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cum caut\u0103 s\u0103 foloseasc\u0103 un produs sau unde<\/li>\n<\/ul>\n\n\n\n<p>\u00centreb\u0103ri despre v\u00e2rst\u0103 sau sex (demografie)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>care este intervalul t\u0103u de v\u00e2rst\u0103<\/li>\n\n\n\n<li>care este ziua ta<\/li>\n\n\n\n<li>ce semn astrologic esti?<\/li>\n<\/ul>\n\n\n\n<p>\u00centreb\u0103ri despre calendarul achizi\u021biei:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cand vrei sa cumperi<\/li>\n<\/ul>\n\n\n\n<p>\u00centreb\u0103ri despre \u0219oferul achizi\u021biei\/motive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>de ce cumperi asta<\/li>\n\n\n\n<li>ce caracteristici conteaz\u0103 cel mai mult<\/li>\n\n\n\n<li>ce este cel mai important la acest articol<\/li>\n<\/ul>\n\n\n\n<p>\u00centrebare despre utilizator:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pentru cine cumperi asta<\/li>\n\n\n\n<li>care este ra\u021bionamentul din spatele cump\u0103r\u0103rii: cadou, uz personal<\/li>\n<\/ul>\n\n\n\n<p>\u00centreb\u0103ri despre tipul de produs (filtra\u021bi produsele)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ce tip de produs te intereseaza<\/li>\n\n\n\n<li>ce culori preferi<\/li>\n\n\n\n<li>ce dimensiune ar fi cea mai buna pentru tine<\/li>\n<\/ul>\n\n\n\n<p>\u00centreb\u0103ri despre a\u0219tept\u0103ri<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ce este cel mai important \u00een alegerea acestui tip de produs<\/li>\n\n\n\n<li>ce sentiment ai despre folosirea asta <\/li>\n<\/ul>\n\n\n\n<p>\u00centreb\u0103ri despre obiective\/preocup\u0103ri<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>care este \u00eengrijorarea ta \u00een leg\u0103tur\u0103 cu asta<\/li>\n\n\n\n<li>ai mai cumparat asta?<\/li>\n<\/ul>\n\n\n\n<p>\u00centreb\u0103ri despre experien\u021b\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>care este experien\u021ba ta cu f\u0103-o singur<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 colecta\u021bi date Zero Party<\/h2>\n\n\n\n<p>Pentru a colecta date zero-party:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Sondaje \u0219i chestionare<\/strong>: \u00centreba\u021bi clien\u021bii direct prin sondaje, chestionare sau centre de preferin\u021be.<\/li>\n\n\n\n<li><strong>Op\u021biuni de personalizare<\/strong>: Oferi\u021bi op\u021biuni de personalizare \u00een care utilizatorii \u00ee\u0219i \u00eemp\u0103rt\u0103\u0219esc de bun\u0103voie preferin\u021bele.<\/li>\n\n\n\n<li><strong>Con\u021binut interactiv<\/strong>: Folosi\u021bi sondaje, con\u021binut interactiv \u0219i evalu\u0103ri pentru a aduna informa\u021bii.<\/li>\n\n\n\n<li><strong>Programe de loialitate<\/strong>: \u00cencuraja\u021bi utilizatorii s\u0103 furnizeze date \u00een schimbul recompenselor sau experien\u021belor mai bune.<\/li>\n\n\n\n<li><strong>La imbarcare<\/strong>: Colecta\u021bi date \u00een timpul procesului de \u00eenscriere sau \u00eenscriere a utilizatorului.<\/li>\n\n\n\n<li><strong>Formulare de feedback<\/strong>: Solicita\u021bi feedback specific despre produse sau servicii.<\/li>\n<\/ol>\n\n\n\n<p>Platforma Vibetrace CX ofer\u0103 toate aceste modalit\u0103\u021bi de a colecta mai multe date pentru a le utiliza <a href=\"https:\/\/vibetrace.com\/ro\/segmentarea-clientilor\/\" data-type=\"page\" data-id=\"24126\">segmentare avansat\u0103 a clien\u021bilor<\/a> pentru campaniile dvs. de marketing.<\/p>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ea7203a8\">\n<div class=\"gb-grid-column gb-grid-column-cc3750d1\"><div class=\"gb-container gb-container-cc3750d1\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Josh Tay<\/p>\n\n\n\n<p>El v\u0103 poate ajuta s\u0103 face\u021bi clien\u021bii 1) s\u0103 cumpere mai repede, 2) mai mult \u0219i 3) mai des cu e-mail, SMS, po\u0219t\u0103 direct\u0103 | <\/p>\n\n\n\n<p>\u0218i men\u021bioneaz\u0103 c\u0103 este un cursant care este \u00een mod constant fascinat de sisteme \u0219i procese.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Aceast\u0103 postare a fost creat\u0103 pe baza unei post\u0103ri Linkedin de la Josh Tay. Fiecare expert este... <a title=\"Ce puncte de date Zero Party ar trebui s\u0103 colectez? 9 \u00eentreb\u0103ri de pus\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/ce-puncte-de-date-zero-partid-ar-trebui-sa-adun-9-intrebari-de-adresat\/\" aria-label=\"Cite\u0219te mai multe despre Ce date despre Zero Party ar trebui s\u0103 colectez? 9 \u00eentreb\u0103ri de pus\"> <\/a><\/p>","protected":false},"author":9,"featured_media":26690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[109,76,125],"class_list":["post-26678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform","tag-linkedin","tag-social-post","tag-zero-party-data","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/26678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=26678"}],"version-history":[{"count":6,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/26678\/revisions"}],"predecessor-version":[{"id":26697,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/26678\/revisions\/26697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/26690"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=26678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=26678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=26678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}