{"id":26513,"date":"2024-07-17T09:01:44","date_gmt":"2024-07-17T09:01:44","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26513"},"modified":"2024-07-28T08:26:09","modified_gmt":"2024-07-28T08:26:09","slug":"2024-cart-abandonment-statistics","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/statistici-privind-abandonul-cosului-pentru-2024\/","title":{"rendered":"2024 Statistici privind abandonarea co\u0219ului"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Deci, dup\u0103 o revenire cu <a href=\"https:\/\/vibetrace.com\/ro\/statistici-abandon-cos-2022\/\" data-type=\"post\" data-id=\"18344\">Statistici privind abandonul c\u0103rucioarelor \u00een 2022<\/a>, continu\u0103m seria noastr\u0103 pentru anul acesta, 2024.<\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/recupera-carute-abandonate\/\" data-type=\"page\" data-id=\"18906\">Abandonarea co\u0219ului este un fapt<\/a>. Anul acesta acoperim \u0219i noi <strong>abandon de cas\u0103<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Datele privind abandonarea co\u0219ului \u00een 2024<\/h2>\n\n\n\n<p>De\u0219i am spus acest lucru de mai multe ori \u0219i \u0219ti\u021bi deja acest lucru, abandonarea co\u0219ului este procesul de ad\u0103ugare a produselor \u00een co\u0219 \u00eentr-un magazin online \u0219i de a le l\u0103sa \u00een urm\u0103, \u00eenchiderea site-ului. Deci urm\u0103rirea dvs <a href=\"https:\/\/vibetrace.com\/ro\/rata-abandonului-car\/\" data-type=\"post\" data-id=\"18038\">rata abandonului c\u0103ruciorului<\/a> este o necesitate.<\/p>\n\n\n\n<p>Nu sunt multe de spus despre c\u00e2t de important este. Are o importan\u021b\u0103 enorm\u0103 deoarece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pl\u0103ti\u021bi pentru trafic (fie c\u0103 este vorba de publicitate sau re\u021bele sociale sau eforturile anterioare de SEO)<\/li>\n\n\n\n<li>acest trafic nu este \u00eentotdeauna preg\u0103tit s\u0103 cumpere sau nu caut\u0103 de fapt s\u0103 cumpere nimic<\/li>\n\n\n\n<li>dar pentru por\u021bia mic\u0103 care este gata de dar \u0219i \u0219i-a manifestat interes prin ad\u0103ugarea produselor \u00een co\u0219, ar trebui mai \u00eent\u00e2i s\u0103 le \u00een\u021belege\u021bi<\/li>\n<\/ul>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ea7203a8\">\n<div class=\"gb-grid-column gb-grid-column-cc3750d1\"><div class=\"gb-container gb-container-cc3750d1\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Sursa de date pentru statisticile abandonului co\u0219ului<\/p>\n\n\n\n<p>Pentru a calcula statisticile noastre privind abandonul, folosim informa\u021bii din 120 de milioane de sesiuni lunare din diverse industrii, din toate instan\u021bele Vibetrace de pe tot globul.<\/p>\n\n\n\n<p>A doua surs\u0103 de date este f\u0103cut\u0103 anonim de la furnizorii de date partenerii no\u0219tri care efectueaz\u0103 aproximativ 25 de milioane de sesiuni lunare.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Statistici cheie privind abandonarea co\u0219ului<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rata medie global\u0103 de abandonare a co\u0219ului este de 72,5%<\/strong><\/li>\n\n\n\n<li>Cel mai mare abandon este activat <strong>mobil 75%<\/strong> Unde <strong>tabletele au 71%<\/strong> \u0219i <strong>desktopul vine ultimul cu 68%<\/strong><\/li>\n\n\n\n<li>Rate de abandon specifice industriei.\n<ul class=\"wp-block-list\">\n<li>Cel mai mare abandon a fost \u00een sectorul de bijuterii \u0219i accesorii (82%), urm\u00e2nd moda (81%)<\/li>\n\n\n\n<li>Cel mai sc\u0103zut abandon a fost \u00een rechizitele de birou (55%) \u0219i, de asemenea, produsele pentru animale de companie (57%)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\u00cen curs de desf\u0103\u0219urare pentru a ad\u0103uga noile valori<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru a recupera mai multe c\u0103rucioare abandonate?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">V\u0103 putem ajuta s\u0103 recupera\u021bi cel pu\u021bin 15% din c\u0103rucioarele dvs. abandonate folosind campanii omnicanal.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/recupera-carute-abandonate\/\">Recupera\u021bi mai multe c\u0103rucioare pierdute<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\">Factori care contribuie la abandonarea co\u0219ului<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Costuri nea\u0219teptate (transport, taxe, taxe)<\/li>\n\n\n\n<li>Proces complicat de plat\u0103<\/li>\n\n\n\n<li>Lipsa de \u00eencredere (preocup\u0103ri de securitate, lipsa op\u021biunilor de plat\u0103)<\/li>\n\n\n\n<li>Cump\u0103r\u0103turi comparative (l\u0103s\u00e2nd s\u0103 verific\u0103m pre\u021burile \u00een alt\u0103 parte)<\/li>\n\n\n\n<li>Probleme tehnice (viteza site-ului, bloc\u0103ri)<\/li>\n<\/ul>\n\n\n\n<p>Citi\u021bi mai multe despre <a href=\"https:\/\/vibetrace.com\/ro\/factori-principali-care-contribuie-la-abandonarea-carucioarelor-si-ce-trebuie-facut\/\" data-type=\"post\" data-id=\"26523\">factori care contribuie la abandonarea c\u0103rucioarelor<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Impactul abandon\u0103rii co\u0219ului asupra \u00eentreprinderilor<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pierderea estimat\u0103 a veniturilor<\/li>\n\n\n\n<li>Impactul asupra valorii de via\u021b\u0103 a clientului<\/li>\n\n\n\n<li>Efectul asupra ratelor generale de conversie<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Strategii de reducere a abandonului co\u0219ului<\/h4>\n\n\n\n<p>Trebuie s\u0103 lua\u021bi m\u0103suri pentru a reduce abandonul co\u0219ului \u0219i a comenzii \u0219i iat\u0103 o list\u0103 scurt\u0103 de ac\u021biuni pe care le pute\u021bi \u00eentreprinde. De asemenea, pute\u021bi g\u0103si motive specifice pentru care clien\u021bii abandoneaz\u0103 achizi\u021bia pe afacerea dvs. \u00eentreb\u00e2ndu-i atunci c\u00e2nd detecta\u021bi ezitarea la finalizarea achizi\u021biei.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simplifica\u021bi procesul de plat\u0103<\/li>\n\n\n\n<li>Oferi\u021bi mai multe op\u021biuni de plat\u0103<\/li>\n\n\n\n<li>Furniza\u021bi informa\u021bii transparente despre pre\u021buri \u0219i livrare<\/li>\n\n\n\n<li>Implementa\u021bi semnale de \u00eencredere (certificate SSL, insigne de securitate)<\/li>\n\n\n\n<li>Utiliza\u021bi retargeting \u0219i e-mailuri de urm\u0103rire<\/li>\n<\/ul>\n\n\n\n<p>Pentru o \u00eenv\u0103\u021bare complet\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/tag\/abandoned-carts\/\" data-type=\"link\" data-id=\"https:\/\/vibetrace.com\/tag\/abandoned-carts\/\">reducerea abandonului co\u0219ului avem o colec\u021bie de articole<\/a> pe aceast\u0103 tem\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Statistici privind abandonarea pl\u0103\u021bii<\/h2>\n\n\n\n<p>Abandonarea pl\u0103\u021bii a fost determinat\u0103 utiliz\u00e2nd pa\u0219ii de finalizare a comenzii de la noi <a href=\"https:\/\/help.vtcdn.net\/kb\/ecommerce-events-with-javascript\/\" data-type=\"link\" data-id=\"https:\/\/help.vtcdn.net\/kb\/ecommerce-events-with-javascript\/\" target=\"_blank\" rel=\"noopener\">eveniment \u201echeckout\u201d.<\/a>. Fie c\u0103 este o pagin\u0103 sau mai mul\u021bi pa\u0219i, pute\u021bi genera evenimente \u00eentr-un flux:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>adaug\u0103 in co\u015f <\/li>\n\n\n\n<li><strong>verific\u0103<\/strong> &gt; pas vizualiza\u021bi produsul \u00een co\u0219 (op\u021bional\/s\u0103rit \u00een unele cazuri)<\/li>\n\n\n\n<li><strong>verific\u0103<\/strong> &gt; pasul de autentificare (op\u021bional de cele mai multe ori, checkout pentru oaspe\u021bi activ)<\/li>\n\n\n\n<li><strong>verific\u0103<\/strong> &gt; formulare de vizualizare pas cu informa\u021bii de livrare \u0219i facturare (obligatoriu)<\/li>\n\n\n\n<li><strong>verific\u0103<\/strong> &gt; plata pasului<\/li>\n\n\n\n<li>confirmare<\/li>\n<\/ul>\n\n\n\n<p>Vibetrace nu este un serviciu dedicat de urm\u0103rire a formularelor, dar poate fi utilizat \u00een acest scop la un nivel superior, cu func\u021bionalit\u0103\u021bi limitate.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A\u0219a c\u0103, dup\u0103 o revenire cu statisticile privind abandonul c\u0103rucioarelor \u00een 2022, ne continu\u0103m seria pentru... <a title=\"2024 Statistici privind abandonarea co\u0219ului\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/statistici-privind-abandonul-cosului-pentru-2024\/\" aria-label=\"Cite\u0219te mai multe despre 2024 Cart Abandonment Statistics\"> <\/a><\/p>","protected":false},"author":9,"featured_media":26528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[67,95],"class_list":["post-26513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics-trends","tag-abandoned-carts","tag-marketing-statistics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/26513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=26513"}],"version-history":[{"count":13,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/26513\/revisions"}],"predecessor-version":[{"id":26545,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/26513\/revisions\/26545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/26528"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=26513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=26513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=26513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}