{"id":26500,"date":"2024-06-14T13:44:49","date_gmt":"2024-06-14T13:44:49","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26500"},"modified":"2024-07-24T14:32:41","modified_gmt":"2024-07-24T14:32:41","slug":"how-to-design-ecommerce-emails-with-examples","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/cum-sa-proiectati-e-mailuri-de-comert-electronic-cu-exemple\/","title":{"rendered":"Cum s\u0103 proiecta\u021bi e-mailuri de comer\u021b electronic (cu exemple)"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Magazinele online folosesc <a href=\"https:\/\/vibetrace.com\/ro\/automatizarea-retailului-in-comertul-electronic\/\" data-type=\"post\" data-id=\"23594\">marketing prin e-mail<\/a> ca unul dintre cele mai eficiente \u0219i directe canale de a ajunge la publicul lor. <\/p>\n\n\n\n<p>Cel mai bun mod de a face acest lucru este s\u0103 trimi\u021bi con\u021binut de e-mail regulat \u0219i util. \u00cen calitate de proprietar de afaceri de comer\u021b electronic, totu\u0219i, buletinele dvs. informative vor concura cu zeci de promo\u021bii prin e-mail.\u00a0<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id26500_e8284f-59 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id26500_e8284f-59 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id26500_e8284f-59 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id26500_e8284f-59 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Cum vei c\u00e2\u0219tiga lupta \u0219i cum vei atrage aten\u021bia publicului t\u0103u? Suntem aici pentru a v\u0103 ghida prin proiectarea unor buletine informative eficiente de comer\u021b electronic. Dar, de asemenea, ne propunem s\u0103 punem teoria \u00een practic\u0103, a\u0219a c\u0103 vom \u00eemp\u0103rt\u0103\u0219i \u0219i cele mai bune buletine informative de la comercian\u021bii cu am\u0103nuntul popular care o fac corect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tipuri de e-mailuri \u00een lumea comer\u021bului cu am\u0103nuntul<\/h3>\n\n\n\n<p>Exist\u0103 o mare varietate de abord\u0103ri diferite c\u00e2nd vine vorba de buletinele informative de comer\u021b electronic. Cercet\u00e2ndu-v\u0103 ni\u0219a, concuren\u021bii, publicul \u0219i obiectivele, pute\u021bi decide asupra celor mai vizate tipuri pentru afacerea dvs. <\/p>\n\n\n\n<p>S\u0103 facem un tur rapid al celor mai populare tipuri de buletine informative de comer\u021b electronic:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-mailuri tranzac\u021bionale: <\/strong>Atunci c\u00e2nd consumatorii \u00eentreprind ac\u021biuni specifice, cum ar fi plasarea unei comenzi sau schimbarea unei parole, primesc e-mailuri tranzac\u021bionale. Ele ofer\u0103 confirmare \u0219i informa\u021bii esen\u021biale, consolid\u00e2nd \u00een acela\u0219i timp comunicarea m\u0103rcii.<\/li>\n\n\n\n<li><strong>Campanii pentru c\u0103rucioare abandonate:<\/strong> Aceste e-mailuri direc\u021bionate sunt trimise destinatarilor pentru a le reaminti despre articolele r\u0103mase \u00een co\u0219ul de cump\u0103r\u0103turi. Scopul de <a href=\"https:\/\/vibetrace.com\/ro\/tot-ce-trebuie-sa-stii-despre-e-mailurile-de-recuperare-cos-abandonate\/\">e-mailuri de c\u0103rucioare abandonate<\/a> este de a \u00eencuraja utilizatorii s\u0103-\u0219i finalizeze achizi\u021biile, recuper\u00e2nd astfel v\u00e2nz\u0103rile pierdute.\u00a0<\/li>\n\n\n\n<li><strong>Recomand\u0103ri de produse:<\/strong> Recomand\u0103rile de produse sugereaz\u0103 destinatarilor produse pe baza istoricului lor de navigare \u0219i a modelelor de cump\u0103rare. Acest nivel de personalizare ajut\u0103 magazinele online s\u0103 genereze mai multe v\u00e2nz\u0103ri.<\/li>\n\n\n\n<li><strong>Reduceri exclusive:<\/strong> Eviden\u021bierea reducerilor exclusive \u0219i pe timp limitat este o modalitate excelent\u0103 de a genera entuziasm. E-mailurile cu reduceri exclusive stimuleaz\u0103 achizi\u021biile prin crearea unui sentiment de urgen\u021b\u0103.\u00a0<\/li>\n\n\n\n<li><strong>Actualiz\u0103ri ale programului de fidelizare a clien\u021bilor: <\/strong>Dac\u0103 ave\u021bi un program de fidelizare a clien\u021bilor, destinatarii se a\u0219teapt\u0103 s\u0103 \u00eei informa\u021bi despre actualiz\u0103ri importante, cum ar fi punctele \u0219i recompensele lor. \u00cen acest fel, p\u0103stra\u021bi clien\u021bii \u0219i cre\u0219te\u021bi participarea la programul dvs. de loialitate.\u00a0<\/li>\n\n\n\n<li><strong>Anun\u021buri despre noi sosiri:<\/strong> Introducerea de noi produse cu buletinele dvs. informative genereaz\u0103 interes \u0219i genereaz\u0103 trafic c\u0103tre magazinul dvs. de comer\u021b electronic.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Proiectarea buletinului informativ de comer\u021b electronic: ghid pas cu pas<\/h3>\n\n\n\n<p>Buletinele informative de comer\u021b electronic sunt un instrument puternic pentru <a href=\"https:\/\/vibetrace.com\/ro\/7-tactici-ucigase-de-marketing-pentru-comertul-electronic-garantate-pentru-a-va-creste-vanzarile\/\">stimularea v\u00e2nz\u0103rilor<\/a> \u0219i loialitatea m\u0103rcii. Utiliza\u021bi urm\u0103toarele sfaturi pentru a crea buletine informative care nu numai c\u0103 captiveaz\u0103 cititorii, ci \u0219i ofer\u0103 valoare real\u0103.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. \u00cencepe\u021bi cu un \u0219ablon de e-mail<\/h4>\n\n\n\n<p>\u00cenceperea procesului de proiectare cu un \u0219ablon prestabilit v\u0103 face via\u021ba mai u\u0219oar\u0103, acceler\u00e2nd crearea e-mailurilor \u0219i asigur\u00e2nd coeren\u021ba. Dar mai \u00eent\u00e2i, trebuie s\u0103 accesa\u021bi \u0219abloanele potrivite. <\/p>\n\n\n\n<p>Ar trebui s\u0103 cau\u021bi \u0219abloane de newsletter optimizate pentru magazinele online, cu sec\u021biuni pentru prezentarea produselor sau cu reduceri. Dar, de asemenea, \u021bine cont de scopul e-mailului t\u0103u. <\/p>\n\n\n\n<p>De exemplu, un e-mail de confirmare a comenzii va avea o structur\u0103 diferit\u0103 \u00een compara\u021bie cu un e-mail cu reduceri.<\/p>\n\n\n\n<p>Dup\u0103 ce selecta\u021bi \u0219ablonul, \u00eel pute\u021bi personaliza cu culorile m\u0103rcii dvs., pute\u021bi ad\u0103uga imagini de \u00eenalt\u0103 calitate \u0219i pute\u021bi include un CTA proeminent care \u00eei direc\u021bioneaz\u0103 pe destinatari la pasul urm\u0103tor. <\/p>\n\n\n\n<p>Pentru a face acest lucru, este important s\u0103 utiliza\u021bi \u0219abloane complet personalizabile. Ele ar trebui s\u0103 fie proiectate cu simplitate, deoarece machetele prea sclipitoare sau grele vor distrage aten\u021bia cititorului de la mesajul principal. <\/p>\n\n\n\n<p>De asemenea, capacitatea de r\u0103spuns este un factor cheie de luat \u00een considerare. Ave\u021bi nevoie de \u0219abloane adaptate pentru dispozitive mobile care au fost testate pentru a se afi\u0219a excelent pe toate dispozitivele.\u00a0<\/p>\n\n\n\n<p>Unde pute\u021bi g\u0103si \u0219abloane de buletine informative care se potrivesc tuturor criteriilor men\u021bionate mai sus? R\u0103spunsul const\u0103 \u00eentr-un robust <a href=\"https:\/\/moosend.com\" target=\"_blank\" rel=\"noopener\">generator de \u0219abloane de e-mail<\/a>. Aceste instrumente ofer\u0103 o bibliotec\u0103 extins\u0103 de \u0219abloane \u00eencorporate pe care le pute\u021bi personaliza la maximum. \u0218i asta f\u0103r\u0103 a avea cuno\u0219tin\u021be de codificare. <\/p>\n\n\n\n<p>\u00cen plus, v\u0103 pute\u021bi salva propriile \u0219abloane \u0219i le pute\u021bi p\u0103stra organizate sub un singur acoperi\u0219 pentru utilizare ulterioar\u0103. Imagina\u021bi-v\u0103 timpul \u0219i efortul pe care \u00eel economisi\u021bi.<\/p>\n\n\n\n<p>Iat\u0103 un exemplu de \u0219ablon de buletin informativ pentru comer\u021bul electronic de la Moosend, care ar putea servi drept baz\u0103 pentru crearea unei campanii de e-mail de abandonare a co\u0219ului de cump\u0103r\u0103turi:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-7-520x1024.png\" alt=\"\" class=\"wp-image-26503\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-7-520x1024.png 520w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-7-152x300.png 152w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-7-768x1513.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-7-780x1536.png 780w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-7-6x12.png 6w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-7.png 812w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">2. Ad\u0103uga\u021bi tonul vocii<\/h4>\n\n\n\n<p>Pentru a v\u0103 conecta cu publicul la un nivel mai profund, trebuie s\u0103 stabili\u021bi un ton de voce unic \u0219i consistent. Men\u021binerea unui ton coerent al vocii \u00een buletinele informative de comer\u021b electronic este echivalentul construirii unei identit\u0103\u021bi de brand puternice, deoarece este ceea ce v\u0103 va diferen\u021bia de concuren\u021bi. <\/p>\n\n\n\n<p>S\u0103 trecem prin c\u00e2teva dintre cele mai comune abord\u0103ri \u0219i caracteristicile lor specifice:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"989\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-6-1024x989.png\" alt=\"\" class=\"wp-image-26502\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-6-1024x989.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-6-300x290.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-6-768x741.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-6-1536x1483.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-6-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-6.png 2020w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">https:\/\/www.semrush.com\/blog\/how-to-define-your-tone-of-voice\/<\/figcaption><\/figure>\n\n\n\n<p>Odat\u0103 ce sunte\u021bi clar \u00een tonul vocii, asigura\u021bi-v\u0103 c\u0103 men\u021bine\u021bi stilul \u0219i limbajul consecvent \u00een buletinele informative, de la subiectul e-mail p\u00e2n\u0103 la semn\u0103tur\u0103. <\/p>\n\n\n\n<p>Acest principiu include \u0219i imaginile dvs. Elemente precum imaginile, videoclipurile sau fonturile dvs. ar trebui s\u0103 completeze tonul m\u0103rcii dvs. Deci, alege\u021bi cu \u00een\u021belepciune pentru a v\u0103 asigura c\u0103 acestea transmit aceea\u0219i emo\u021bie \u0219i stil ca textul dvs.<\/p>\n\n\n\n<p>De exemplu, dac\u0103 utiliza\u021bi un ton plin de umor, lua\u021bi \u00een considerare s\u0103 scrie\u021bi \u00eentr-un stil conversa\u021bional, folosind jocuri de cuvinte sau jocuri de cuvinte \u00een r\u00e2ndurile de subiect \u0219i \u00een copierea e-mailului. <\/p>\n\n\n\n<p>Pute\u021bi injecta pu\u021bin umor \u00een descrierile produselor \u0219i pute\u021bi \u00eencorpora elemente vizuale juc\u0103u\u0219e, cum ar fi GIF-uri amuzante sau imagini vibrante.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Ag\u0103\u021ba\u021bi-le devreme<\/h4>\n\n\n\n<p>Scopul t\u0103u final este ca destinatarii s\u0103 fac\u0103 <a href=\"https:\/\/hunter.io\/blog\/how-to-know-if-someone-read-your-email\/#:~:text=At%20Hunter%2C%20we&#039;ve%20built,when%20recipients%20open%20your%20emails.&amp;text=Once%20MailTracker%20is%20installed%2C%20you,and%20send%20your%20first%20email.\" target=\"_blank\" rel=\"noopener\">cite\u0219te-\u021bi e-mailul<\/a> \u0219i face\u021bi clic pe \u00eendemnul dvs. la ac\u021biune. Dar trebuie s\u0103-l deschid\u0103 mai \u00eent\u00e2i. Subiectele plictisitoare, \u00een\u0219el\u0103toare \u0219i lipsite de inspira\u021bie nu vor face treaba. Ar trebui s\u0103 le ag\u0103\u021ba\u021bi devreme cu subiecte conving\u0103toare. Dac\u0103 se potrive\u0219te tonului m\u0103rcii tale, las\u0103-\u021bi creativitatea s\u0103 se dezl\u0103n\u021buie cu jocuri de cuvinte inteligente, emoji-uri distractive sau referin\u021be pop.&nbsp;<\/p>\n\n\n\n<p>Ave\u021bi o reducere sezonier\u0103? Planifica\u021bi un webinar de top? Indiferent de cel mai bun con\u021binut pe care \u00eel prezint\u0103 buletinul informativ de comer\u021b electronic, eviden\u021bia\u021bi-l \u00een linia de subiect. <\/p>\n\n\n\n<p>C\u00e2nd cititorii cunosc valoarea citirii e-mailului dvs. \u00een prealabil, au mai multe motive s\u0103 \u00eel deschid\u0103.\u00a0<\/p>\n\n\n\n<p>Totu\u0219i, nu crede\u021bi c\u0103 primele impresii se termin\u0103 cu subiectul buletinului informativ. <\/p>\n\n\n\n<p>Preheader-ul dvs. de e-mail joac\u0103, de asemenea, un rol vital \u00een atragerea aten\u021biei destinatarului. G\u00e2ndi\u021bi-v\u0103 la el ca la un element care completeaz\u0103 subiectul, oferind context suplimentar sau un unghi diferit. Plasa\u021bi \u00eentotdeauna cel mai interesant con\u021binut la \u00eenceputul antetului, astfel \u00eenc\u00e2t utilizatorii s\u0103 nu-l rateze, \u00een special pe ecranele mai mici.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Arat\u0103, nu spune<\/h4>\n\n\n\n<p>Buletinele informative prin e-mail ar trebui s\u0103 fie mai mult dec\u00e2t text. Acest lucru este \u0219i mai important \u00een peisajul competitiv al comer\u021bului electronic, unde companiile trebuie s\u0103 ias\u0103 \u00een eviden\u021b\u0103 prin comunic\u0103ri memorabile. <\/p>\n\n\n\n<p>Imaginile, videoclipurile \u0219i alt con\u021binut vizual v\u0103 fac con\u021binutul mai captivant, \u00een timp ce v\u0103 umanizeaz\u0103 marca. Dup\u0103 cum arat\u0103 urm\u0103torul videoclip, imaginile ne ajut\u0103 s\u0103 re\u021binem 65% din informa\u021biile partajate:<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"295\" height=\"166\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-8.png\" alt=\"\" class=\"wp-image-26504\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-8.png 295w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-8-18x10.png 18w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\" \/><\/figure>\n\n\n\n<p>(<a href=\"https:\/\/brainrules.net\/vision\/\" target=\"_blank\" rel=\"noopener\">Surs\u0103<\/a>)<\/p>\n\n\n\n<p>Acest tip de con\u021binut permite clien\u021bilor s\u0103 vizualizeze cum arat\u0103 produsul sau serviciul dvs. \u0219i cum le poate beneficia \u00een via\u021ba de zi cu zi. Construi\u021bi \u00eencredere \u0219i credibilitate atunci c\u00e2nd prezenta\u021bi produse reale sau clien\u021bi reali care le folosesc. <\/p>\n\n\n\n<p>De asemenea, pute\u021bi utiliza <a href=\"https:\/\/www.youtube.com\/watch?v=z_8iWRAEqW8\" target=\"_blank\" rel=\"noopener\">videoclipuri YouTube<\/a> pentru ca destinatarii s\u0103 se angajeze \u00een c\u0103l\u0103toria m\u0103rcii dvs. Invita\u021bi-i s\u0103-i cunoasc\u0103 pe fondatori, l\u0103sa\u021bi-v\u0103 echipa s\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 pove\u0219ti personale \u0219i inspira\u021bi-i prin valorile dvs.<\/p>\n\n\n\n<p>O alt\u0103 op\u021biune este s\u0103 folosi\u021bi videoclipuri sau imagini pentru a oferi ghiduri pas cu pas digerabile. De exemplu, o marc\u0103 care vinde plante de interior ar putea \u00eemp\u0103rt\u0103\u0219i un tutorial video de replantare, oferind sfaturi despre cum s\u0103 alege\u021bi ghiveciul potrivit, s\u0103 preg\u0103ti\u021bi solul \u0219i a\u0219a mai departe.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. P\u0103stra\u021bi mesajul scurt \u0219i dulce<\/h4>\n\n\n\n<p>Destinatarii t\u0103i nu vor petrece mai mult de c\u00e2teva minute sau chiar secunde citind con\u021binutul buletinului informativ. Deci, ar trebui s\u0103 fie at\u00e2t u\u0219or de consumat, c\u00e2t \u0219i semnificativ. P\u0103stra\u021bi mesajul scurt, concis \u0219i la obiect. <\/p>\n\n\n\n<p>Trece\u021bi la urm\u0103 de la primele r\u00e2nduri, eviden\u021biind modul \u00een care buletinul dvs. informativ abordeaz\u0103 poten\u021bialele puncte dureroase.\u00a0<\/p>\n\n\n\n<p>Este important s\u0103 folosi\u021bi un limbaj simplu pe care abona\u021bii s\u0103 \u00eel \u00een\u021beleag\u0103 \u0219i la care s\u0103 se rela\u021bioneze, evit\u00e2nd expresiile \u0219i jargonul pronun\u021bat. Unii cititori doar vor trece peste buletinul dvs. informativ, a\u0219a c\u0103 conecta\u021bi-i cu propozi\u021bii scurte, marcatori \u0219i text aldine care \u00eei ajut\u0103 s\u0103 \u00een\u021beleag\u0103 rapid punctele cheie. <\/p>\n\n\n\n<p>\u00cen cele din urm\u0103, verifica\u021bi \u0219i edita\u021bi \u00eentotdeauna e-mailul pentru a elimina detaliile \u0219i erorile inutile.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Lua\u021bi \u00een considerare accesibilitatea<\/h4>\n\n\n\n<p>\u0218tia\u021bi c\u0103 dislexia afecteaz\u0103 <a href=\"https:\/\/eda-info.eu\/what-is-dyslexia\/\" target=\"_blank\" rel=\"noopener\">9-12%<\/a> a popula\u021biei globale? Sau aproape asta <a href=\"https:\/\/www.colourblindawareness.org\/colour-blindness\/\" target=\"_blank\" rel=\"noopener\">300 de milioane<\/a> oamenii din \u00eentreaga lume sunt daltonici? Acesta este motivul principal pentru care accesibilitatea ar trebui s\u0103 fie unul dintre primele g\u00e2nduri atunci c\u00e2nd proiecta\u021bi buletine informative de comer\u021b electronic. <\/p>\n\n\n\n<p>Un buletin informativ accesibil asigur\u0103 c\u0103 fiecare utilizator poate accesa \u0219i \u00een\u021belege fiecare element al e-mailului dvs. Accesibilitatea e-mailului nu asigur\u0103 doar c\u0103 to\u021bi destinatarii primesc aceea\u0219i experien\u021b\u0103, ci ofer\u0103 \u0219i rezultate mai bune. <\/p>\n\n\n\n<p>\u0218i are sens, deoarece atingerea unui public mai larg duce la <a href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie-comertul-electronic\/\">conversii crescute<\/a> \u0219i logodna.<\/p>\n\n\n\n<p>Dar ce include crearea de buletine informative accesibile? Acestea sunt cele mai esen\u021biale standarde de accesibilitate de re\u021binut:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organiza\u021bi-v\u0103 con\u021binutul buletinului informativ \u00eentr-o structur\u0103 clar\u0103, cu titluri adecvate, marcatori \u0219i spa\u021biere adecvat\u0103 \u00eentre r\u00e2nduri.<\/li>\n\n\n\n<li>Urma\u021bi o ordine logic\u0103 \u00een informa\u021biile partajate pentru dispozitivele de asisten\u021b\u0103 pentru a citi \u00een mod eficient con\u021binutul buletinului informativ.<\/li>\n\n\n\n<li>Ad\u0103uga\u021bi text alternativ informativ \u0219i contextual pentru a transmite mesajul imaginilor dvs. utilizatorilor cu deficien\u021be de vedere.<\/li>\n\n\n\n<li>Utiliza\u021bi stiluri \u0219i dimensiuni de font accesibile pentru a \u00eembun\u0103t\u0103\u021bi lizibilitatea. Lua\u021bi \u00een considerare Arial, Verdana sau Helvetica \u0219i o dimensiune a fontului \u00eentre 14 \u0219i 16 px.<\/li>\n\n\n\n<li>Selecta\u021bi cu \u00een\u021belepciune paleta de culori test\u00e2nd diferite combina\u021bii de culori pentru accesibilitate.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Include\u021bi dovezi sociale<\/h4>\n\n\n\n<p>Statisticile arat\u0103 c\u0103 num\u0103rul consumatorilor care au \u00eencredere \u00een al\u021bi consumatori atunci c\u00e2nd iau decizii de cump\u0103rare continu\u0103 s\u0103 creasc\u0103:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"465\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-9.png\" alt=\"\" class=\"wp-image-26505\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-9.png 992w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-9-300x141.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-9-768x360.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-9-18x8.png 18w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><figcaption class=\"wp-element-caption\">https:\/\/www.powerreviews.com\/power-of-reviews-survey-2021\/<\/figcaption><\/figure>\n\n\n\n<p>Ceea ce caut\u0103 este asigurarea altor cump\u0103r\u0103tori c\u0103 produsul sau serviciul t\u0103u \u00ee\u0219i merit\u0103 banii. Acolo intr\u0103 \u00een joc dovezile sociale. <\/p>\n\n\n\n<p>Fii mai inteligent \u0219i include dovada social\u0103 \u00een tine <a href=\"https:\/\/www.growthboost.co\/best-ecommerce-platforms\/\" target=\"_blank\" rel=\"noopener\">eCommerce<\/a> buletine informative, pentru a ad\u0103uga autenticitate mesajelor dvs. \u0219i pentru a construi \u00eencredere.\u00a0<\/p>\n\n\n\n<p>Cele mai comune elemente de dovad\u0103 social\u0103 pe care s\u0103 le utiliza\u021bi \u00een e-mailurile dvs. includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/vibetrace.com\/ro\/experienta-clientilor-de-comert-electronic\/\" data-type=\"post\" data-id=\"23536\">Recenzii \u0219i m\u0103rturii<\/a>.<\/strong> O metod\u0103 extrem de eficient\u0103 de a v\u0103 promova magazinul online este \u00eemp\u0103rt\u0103\u0219irea recenziilor \u0219i m\u0103rturiilor pozitive ale clien\u021bilor. Include\u021bi recenzii text sau evalu\u0103ri cu stele sub produsele prezentate \u00een e-mailurile dvs. M\u0103rturiile video au \u0219i mai mult impact \u00een a-i convinge pe destinatari s\u0103 ia m\u0103suri. R\u0103m\u00e2ne\u021bi la c\u00e2teva recenzii \u0219i utiliza\u021bi un CTA prin e-mail pentru a direc\u021biona abona\u021bii c\u0103tre o pagin\u0103 dedicat\u0103 pentru citire ulterioar\u0103.<\/li>\n\n\n\n<li><strong>Con\u021binut generat de utilizatori.<\/strong> UGC este unul dintre cele mai populare tipuri de con\u021binut \u0219i din motive \u00eentemeiate. C\u00e2nd consumatorii v\u0103d clien\u021bi mul\u021bumi\u021bi l\u0103ud\u00e2ndu-v\u0103 produsul sau serviciul, ei \u00ee\u0219i imagineaz\u0103 c\u0103 se bucur\u0103 de o experien\u021b\u0103 similar\u0103. Lua\u021bi \u00een considerare utilizarea buletinului informativ sau a re\u021belelor sociale pentru a g\u0103zdui un concurs UGC, oferind un mic premiu c\u00e2\u0219tig\u0103torilor ale\u0219i aleatoriu.<\/li>\n\n\n\n<li><strong>Studii de caz.<\/strong> Acest tip de dovad\u0103 social\u0103 ofer\u0103 exemple din via\u021ba real\u0103 a modului \u00een care oamenii au beneficiat de produsul sau serviciul dvs. Pove\u0219tile de succes ofer\u0103 cititorilor informa\u021bii detaliate despre aplicarea practic\u0103 a ofertelor dvs. \u0219i rezultatele specifice ob\u021binute.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4 exemple de buletine informative de comer\u021b electronic \u0219i de ce func\u021bioneaz\u0103<\/h3>\n\n\n\n<p>Acum c\u0103 am acoperit cele mai bune practici de e-mail pentru a crea buletine informative memorabile de comer\u021b electronic, este timpul s\u0103 v\u0103 alimenta\u021bi inspira\u021bia. <\/p>\n\n\n\n<p>De aceea am adunat exemplele noastre preferate de e-mail de comer\u021b electronic \u0219i motivele pentru care le-am iubit:<\/p>\n\n\n\n<p><em>Buletinul informativ al lui Supergoop<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Linia de subiect:<\/strong> Face\u021bi cuno\u0219tin\u021b\u0103 cu cea mai potrivit\u0103 crem\u0103 hidratant\u0103 \ud83d\udc9b<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcMupxJE2m2VW-eIkb4e5qhzDttluEV9u7PVaoNQRomwtyOJdz_qxNY4YeqlMv2symmYWCtYTBaoayct2ospGK23-cCwVsxCjqtuEINhNlmN7egnPNko2S3eL_DVglqDYjc4aM7ZiTmH-gOSBGV_Nl5-KMndX77EWhqVVLATwtCMt3e3atxhMA?key=hEOW2BkWdYw4XCfFIYpI7A\" alt=\"\"\/><\/figure>\n\n\n\n<p>(<a href=\"https:\/\/reallygoodemails.com\/\" target=\"_blank\" rel=\"noopener\">Surs\u0103<\/a>)<br><\/p>\n\n\n\n<p><strong>De ce ne-a pl\u0103cut:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/supergoop.com\/\" target=\"_blank\" rel=\"noopener\">Supergoop&#039;s<\/a> buletinul informativ are un design clar \u0219i atr\u0103g\u0103tor din punct de vedere vizual, folosind o combina\u021bie de text, imagini \u0219i spa\u021biu alb.\u00a0<\/li>\n\n\n\n<li>Diagrama arborelui adaug\u0103 o not\u0103 juc\u0103u\u0219\u0103 buletinului informativ, \u00een timp ce se adreseaz\u0103 unui public divers cu nevoi diferite de \u00eengrijire a pielii.\u00a0<\/li>\n\n\n\n<li>Subiectul e-mailului \u0219i titlul indic\u0103 \u00een mod clar la ce ar trebui s\u0103 se a\u0219tepte cititorii de la con\u021binut. \u0218i asta abordeaz\u0103 o problem\u0103 comun\u0103 de \u00eengrijire a pielii, care ademene\u0219te cititorii.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Buletinul informativ al lui Surreal:<\/em><\/h4>\n\n\n\n<p><strong>Linia de subiect:<\/strong> Ai un gust foarte bun \ud83d\udc4c<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcJja10vdnmn0IDRB58fzbtmJERRx5uHyeRmArIyXAXbX3fe4bdgioeljQe-r1BWQYu5rc-YZG33D0hBh6mrKf6HN37AtwTQ2ReXFd1LRqLng_jIZYzrISqsHOLCxI5zmleLYuHJG2gVsL-FuJ3jdV7TpzHmYNnSii3XFo3XLxePEIsqOhnVTo?key=hEOW2BkWdYw4XCfFIYpI7A\" alt=\"\"\/><\/figure>\n\n\n\n<p>(<a href=\"https:\/\/reallygoodemails.com\/\" target=\"_blank\" rel=\"noopener\">Surs\u0103<\/a>)<br><\/p>\n\n\n\n<p><strong>De ce ne-a pl\u0103cut:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/eatsurreal.co.uk\" target=\"_blank\" rel=\"noopener\">Ireal<\/a> folose\u0219te culorile m\u0103rcii sale pe tot parcursul buletinului informativ; \u0219i nu putem s\u0103 nu iubim combina\u021bia atr\u0103g\u0103toare de coral \u0219i ment\u0103.<\/li>\n\n\n\n<li>Jocul de cuvinte inteligent care include numele m\u0103rcii \u00een linia de subiect, titlul juc\u0103u\u0219 care treze\u0219te curiozitatea, \u00eentreaga copie a e-mailului de la \u00eenceput p\u00e2n\u0103 la sf\u00e2r\u0219it - fiecare dintre ele aliniat cu tonul umoristic pentru care este cunoscut\u0103 marca.<\/li>\n\n\n\n<li>Recenzia de cinci stele a clien\u021bilor adaug\u0103 credibilitate confirm\u00e2nd aroma excelent\u0103 a produsului.<\/li>\n\n\n\n<li>Ambele CTA folosesc un limbaj simplu, clar \u0219i practic pentru a determina ac\u021biuni imediate.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><em>Buletinul informativ al lui J. Crew:&nbsp;<\/em><\/h4>\n\n\n\n<p><strong>Linia de subiect:<\/strong> G\u00e2nduri?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Face\u021bi ca fiecare buletin informativ de comer\u021b electronic s\u0103 conteze<\/h3>\n\n\n\n<p><br>Indiferent dac\u0103 de\u021bine\u021bi un magazin online nou-nou\u021b sau o afacere de comer\u021b electronic consacrat\u0103, marketingul prin e-mail ar trebui s\u0103 fie o prioritate pentru dvs. <\/p>\n\n\n\n<p>Buletinele informative grozave sunt captivante, de marc\u0103, accesibile \u0219i la obiect. Totu\u0219i, munca ta nu se termin\u0103 aici. Urm\u0103rirea atunci c\u00e2nd este necesar este la fel de important\u0103.<br><\/p>\n\n\n\n<p>Dup\u0103 ce a\u021bi trimis buletinele informative, urm\u0103ri\u021bi \u00eendeaproape implicarea destinatarilor. Monitoriza\u021bi valori precum ratele de deschidere, ratele de clic \u0219i conversiile. Acest proces v\u0103 ajut\u0103 s\u0103 identifica\u021bi segmentele care nu s-au implicat cu e-mailurile dvs. \u0219i s\u0103 crea\u021bi mesaje ulterioare adaptate intereselor sau comportamentelor lor.<\/p>\n\n\n\n<p><br>Urm\u0103rirea v\u0103 permite <a href=\"https:\/\/vibetrace.com\/ro\/modele-de-implicare-a-clientilor-in-retail\/\" data-type=\"post\" data-id=\"26211\">\u00eentre\u021bine rela\u021biile cu abona\u021bii<\/a>, s\u0103 abordeze poten\u021bialele preocup\u0103ri sau \u00eentreb\u0103ri \u0219i s\u0103 m\u0103reasc\u0103 probabilitatea de conversii. Folosi\u021bi e-mailurile ulterioare \u00een mod strategic pentru a oferi valoare suplimentar\u0103, pentru a prezenta produse sau promo\u021bii noi sau pentru a reaminti destinatarilor oferte pe timp limitat. <\/p>\n\n\n\n<p>La urma urmei, succesul newsletterelor de comer\u021b electronic merge m\u00e2n\u0103 \u00een m\u00e2n\u0103 cu construirea de rela\u021bii de durat\u0103.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Autor<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"137\" height=\"137\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-10.png\" alt=\"\" class=\"wp-image-26509\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-10.png 137w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/06\/image-10-12x12.png 12w\" sizes=\"auto, (max-width: 137px) 100vw, 137px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/maria-fintanidou-909573b4\/\" target=\"_blank\" rel=\"noopener\">Maria Fintanidou<\/a> lucreaz\u0103 ca copywriter pentru software-ul de automatizare a marketingului prin e-mail Moosend,<br>dup\u0103 ce a creat articolele de ajutor (FAQs) \u0219i a supravegheat traducerile platformei \u00een greac\u0103 \u0219i spaniol\u0103. \u00cei place s\u0103 exploreze noi culturi \u0219i moduri de a g\u00e2ndi prin c\u0103l\u0103torii, citire \u0219i \u00eenv\u0103\u021barea limbilor str\u0103ine.<span id=\"docs-internal-guid-a3a95b41-7fff-c772-7f37-ff597c30eeed\"><p dir=\"ltr\" style=\"line-height:1.3949999999999998;margin-top:0pt;margin-bottom:8pt;\"><span style=\"font-size: 12pt; font-family: Aptos; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\"><\/span><\/p><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Magazinele online folosesc marketingul prin e-mail ca unul dintre cele mai eficiente \u0219i directe canale pentru... <a title=\"Cum s\u0103 proiecta\u021bi e-mailuri de comer\u021b electronic (cu exemple)\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/cum-sa-proiectati-e-mailuri-de-comert-electronic-cu-exemple\/\" aria-label=\"Cite\u0219te mai multe despre How to design e-mail-uri de comer\u021b electronic (cu exemple)\"> <\/a><\/p>","protected":false},"author":9,"featured_media":26511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[112,101],"class_list":["post-26500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-email-copywriting","tag-email-design","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/26500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=26500"}],"version-history":[{"count":5,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/26500\/revisions"}],"predecessor-version":[{"id":26512,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/26500\/revisions\/26512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/26511"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=26500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=26500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=26500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}