{"id":26381,"date":"2024-03-05T15:56:57","date_gmt":"2024-03-05T15:56:57","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26381"},"modified":"2024-07-16T12:28:27","modified_gmt":"2024-07-16T12:28:27","slug":"pre-post-purchase-automation-flows-complete-list","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/lista-completa-a-fluxurilor-de-automatizare-pre-post-cumparare\/","title":{"rendered":"Fluxuri de automatizare \u00eenainte \u0219i dup\u0103 achizi\u021bie. Lista complet\u0103."},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Acestea pot fi folosite \u00een Klaviyo, Mailchimp, Sendlane, Pardot, Oracle, Yotpo sau \u00een alt\u0103 solu\u021bie de automatizare de marketing pe care o ave\u021bi.<\/p>\n\n\n\n<p>Evident, v\u0103 recomand\u0103m s\u0103 ave\u021bi acestea create \u00een Vibetrace (platforma CX pentru retail)<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id26381_f722d8-58 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id26381_f722d8-58 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id26381_f722d8-58 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id26381_f722d8-58 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\">Fluxuri de automatizare pre-cump\u0103rare<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Serial de bun venit<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<p>A<a href=\"https:\/\/vibetrace.com\/ro\/e-mail-uri-de-bun-venit\/\" data-type=\"post\" data-id=\"16619\"> seria de bun venit <\/a>este o secven\u021b\u0103 automat\u0103 de e-mailuri trimise noilor abona\u021bi sau clien\u021bi, conceput\u0103 pentru a le prezenta brandului, produselor \u0219i valorilor dvs. Aceast\u0103 serie include de obicei un mesaj cald de bun venit, o prezentare general\u0103 a la ce s\u0103 v\u0103 a\u0219tepta\u021bi de la comunic\u0103rile viitoare \u0219i adesea o ofert\u0103 special\u0103 pentru a \u00eencuraja o achizi\u021bie ini\u021bial\u0103. C\u00e2nd dori\u021bi s\u0103 implica\u021bi noi abona\u021bi chiar de la \u00eenceput, o serie de bun venit v\u0103 ajut\u0103 s\u0103 construi\u021bi o baz\u0103 solid\u0103 pentru rela\u021bii pe termen lung cu clien\u021bii \u0219i loialitatea m\u0103rcii.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"483\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/welcome_flow-2.png\" alt=\"\" class=\"wp-image-26441\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/welcome_flow-2.png 500w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/welcome_flow-2-300x290.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/welcome_flow-2-12x12.png 12w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Abandonarea site-ului<\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/recupera-carute-abandonate\/\" data-type=\"page\" data-id=\"18906\">Abandonarea site-ului<\/a> automatizarea vizeaz\u0103 vizitatorii care p\u0103r\u0103sesc site-ul dvs. f\u0103r\u0103 s\u0103 se implice sau s\u0103 fac\u0103 o achizi\u021bie. Declan\u0219ate de ie\u0219irea lor, aceste mesaje automate pot oferi stimulente precum reduceri sau recomand\u0103ri personalizate de produse pentru a-i atrage \u00eenapoi. Dac\u0103 face\u021bi un pas mai departe \u0219i aborda\u021bi poten\u021bialele bariere \u00een calea conversiei, e-mailurile de abandonare a site-urilor pot reduce semnificativ ratele de respingere \u0219i pot recupera oportunit\u0103\u021bile de v\u00e2nzare pierdute.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"189\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/site_abandonment.png\" alt=\"\" class=\"wp-image-26442\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/site_abandonment.png 500w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/site_abandonment-300x113.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/site_abandonment-18x7.png 18w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">C\u0103uta\u021bi abandon<\/h4>\n\n\n\n<p>E-mailurile de abandon de navigare sunt declan\u0219ate atunci c\u00e2nd un utilizator navigheaz\u0103 anumite produse de pe site-ul dvs., dar p\u0103r\u0103se\u0219te f\u0103r\u0103 a le ad\u0103uga \u00een co\u0219. Aceste mesaje automate pot reaminti utilizatorului articolele pentru care s-au ar\u0103tat interesa\u021bi \u0219i pot oferi informa\u021bii suplimentare sau stimulente pentru a \u00eencuraja o achizi\u021bie. Acest flux va ajuta la convertirea browserelor interesate de abandonul de navigare \u00een cump\u0103r\u0103tori.<\/p>\n\n\n\n<p>Navigarea este diferit\u0103 de site prin identificarea interesului crescut pentru site. Aceasta se realizeaz\u0103 prin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>petrec\u00e2nd mai mult timp pe site<\/li>\n\n\n\n<li>vizitarea mai multor pagini web<\/li>\n\n\n\n<li>vizitarea, r\u0103sfoirea paginilor de produse, paginilor de categorii<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"189\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/browse_abandonment.png\" alt=\"\" class=\"wp-image-26445\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/browse_abandonment.png 500w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/browse_abandonment-300x113.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/browse_abandonment-18x7.png 18w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\">C\u0103rucior abandonat<\/h4>\n\n\n\n<p>E-mailurile cu co\u0219ul abandonat sunt trimise clien\u021bilor care adaug\u0103 articole \u00een co\u0219ul de cump\u0103r\u0103turi online, dar p\u0103r\u0103sesc site-ul f\u0103r\u0103 a finaliza achizi\u021bia. Aceste mesaje automate le amintesc de obicei clien\u021bilor de articolele l\u0103sate \u00een urm\u0103, eviden\u021biaz\u0103 beneficiile produselor \u0219i pot include oferte speciale sau reduceri pentru a stimula finalizarea achizi\u021biei. E-mailurile de co\u0219 abandonate sunt un instrument puternic pentru recuperarea veniturilor poten\u021bial pierdute \u0219i pentru cre\u0219terea ratelor de conversie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"407\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/cart_abandonment.png\" alt=\"\" class=\"wp-image-26448\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/cart_abandonment.png 728w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/cart_abandonment-300x168.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/cart_abandonment-18x10.png 18w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Cas\u0103 abandonat\u0103<\/h4>\n\n\n\n<p>E-mailurile de plat\u0103 abandonate sunt declan\u0219ate atunci c\u00e2nd un client ini\u021biaz\u0103 procesul de plat\u0103, dar nu reu\u0219e\u0219te s\u0103 finalizeze tranzac\u021bia. Aceste mesaje ofer\u0103 adesea un memento bl\u00e2nd pentru finalizarea achizi\u021biei, abordeaz\u0103 orice probleme poten\u021biale care ar fi putut cauza abandonul \u0219i pot oferi asisten\u021b\u0103 clien\u021bilor sau stimulente pentru finalizarea v\u00e2nz\u0103rii. Acest tip de automatizare a fluxului ajut\u0103 la reducerea ratelor de plat\u0103 \u0219i la cre\u0219terea v\u00e2nz\u0103rilor generale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"407\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/checkout_abandonment.png\" alt=\"\" class=\"wp-image-26449\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/checkout_abandonment.png 728w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/checkout_abandonment-300x168.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/checkout_abandonment-18x10.png 18w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Abandonarea c\u0103ut\u0103rii<\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/rata-de-conversie-de-cautare\/\" data-type=\"post\" data-id=\"20591\">Abandonarea c\u0103ut\u0103rii<\/a> automatizarea vizeaz\u0103 utilizatorii care efectueaz\u0103 o c\u0103utare pe site-ul dvs., dar pleac\u0103 f\u0103r\u0103 s\u0103 da\u021bi clic pe niciun rezultat sau s\u0103 fac\u0103 o achizi\u021bie. Aceste e-mailuri pot oferi recomand\u0103ri personalizate pe baza interog\u0103rilor lor de c\u0103utare \u0219i pot eviden\u021bia produse populare legate de interesele lor. Abandonarea c\u0103ut\u0103rii este diferit\u0103 de cea de mai sus, deoarece utilizatorii cu evenimente de c\u0103utare convertesc mai bine. Astfel, pute\u021bi reangaja clien\u021bii poten\u021biali \u0219i \u00eei pute\u021bi ghida c\u0103tre produse sau con\u021binut relevante.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"407\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/search_abandonment.png\" alt=\"\" class=\"wp-image-26450\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/search_abandonment.png 728w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/search_abandonment-300x168.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/search_abandonment-18x10.png 18w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Mementouri pentru lista de dorin\u021be<\/h4>\n\n\n\n<p>E-mailurile de reamintire a listei de dorin\u021be sunt trimise clien\u021bilor care au ad\u0103ugat articole \u00een lista de dorin\u021be, dar nu au f\u0103cut \u00eenc\u0103 o achizi\u021bie. Aceste mesaje automate pot reaminti utilizatorilor articolele lor salvate, pot oferi actualiz\u0103ri despre disponibilitate \u0219i pot oferi stimulente pentru cump\u0103rare. Lista de dorin\u021be este de cele mai multe ori folosit\u0103 pentru a men\u021bine aceste produse dorite, prin urmare automatiz\u0103rile mementourilor listei de dorin\u021be pot genera conversii \u0219i pot \u00eencuraja clien\u021bii s\u0103 ia m\u0103suri \u00een privin\u021ba listelor de dorin\u021be.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"407\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/wishlist_reminders.png\" alt=\"\" class=\"wp-image-26451\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/wishlist_reminders.png 728w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/wishlist_reminders-300x168.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/wishlist_reminders-18x10.png 18w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u00cenapoi \u00een stoc<\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/inapoi-in-stoc-o-lista-mare-de-linii-de-subiect-ale-e-mailului\/\" data-type=\"post\" data-id=\"25046\">\u00cenapoi \u00een stoc<\/a> notific\u0103rile informeaz\u0103 clien\u021bii c\u00e2nd un articol epuizat de care sunt interesa\u021bi devine din nou disponibil. Aceste alerte automate pot fi trimise prin e-mail sau SMS, asigur\u00e2ndu-se c\u0103 clien\u021bii sunt informa\u021bi prompt \u0219i c\u0103 pot face o achizi\u021bie \u00eenainte ca articolul s\u0103 se epuizeze din nou. Notific\u0103rile de revenire la stoc ajut\u0103 la capturarea v\u00e2nz\u0103rilor de la clien\u021bii interesa\u021bi care altfel ar fi uitat de produs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"211\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/back_stock.png\" alt=\"\" class=\"wp-image-26453\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/back_stock.png 500w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/back_stock-300x127.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/back_stock-18x8.png 18w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Sc\u0103dere de pre\u021b<\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/marketing-de-scadere-a-preturilor\/\" data-type=\"post\" data-id=\"25043\">Sc\u0103dere de pre\u021b<\/a> alertele notific\u0103 clien\u021bii c\u00e2nd pre\u021bul unui articol pentru care s-au ar\u0103tat interesa\u021bi sau pe care l-au ad\u0103ugat la lista de dorin\u021be scade. Aceste mesaje automate pot crea un sentiment de urgen\u021b\u0103 \u0219i pot \u00eencuraja clien\u021bii s\u0103 profite de pre\u021bul redus. Toat\u0103 lumea apreciaz\u0103 economiile \u0219i alertele de sc\u0103dere a pre\u021burilor vor stimula conversiile \u0219i vor stimula v\u00e2nz\u0103rile de articole cu reducere. Este important s\u0103 ave\u021bi reducerea valabil\u0103, altfel ve\u021bi pierde \u00eencrederea clien\u021bilor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"211\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/price_drop.png\" alt=\"\" class=\"wp-image-26452\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/price_drop.png 500w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/price_drop-300x127.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/price_drop-18x8.png 18w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Disponibilitate limitat\u0103 \/ stoc redus<\/h4>\n\n\n\n<p>Notific\u0103rile privind disponibilitatea limitat\u0103 sau stocul redus \u00eei informeaz\u0103 pe clien\u021bi atunci c\u00e2nd stocul unui articol popular se epuizeaz\u0103. Aceste mesaje automate creeaz\u0103 un sentiment de urgen\u021b\u0103, \u00eencuraj\u00e2nd clien\u021bii s\u0103 cumpere \u00eenainte ca articolul s\u0103 se epuizeze. Folosind <a href=\"https:\/\/vibetrace.com\/ro\/20-de-principii-psihologice-pentru-a-creste-brandul\/\" data-type=\"post\" data-id=\"23335\">deficitul<\/a> Ca principiu de marketing, aceste alerte pot genera conversii rapide \u0219i pot ajuta la cur\u0103\u021barea inventarului.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"211\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/low_availability.png\" alt=\"\" class=\"wp-image-26454\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/low_availability.png 500w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/low_availability-300x127.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/low_availability-18x8.png 18w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Oferte pentru ziua de nastere si aniversare<\/h4>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/de-ce-loialitatea-clientilor-va-fi-si-mai-importanta-in-acest-trimestru-de-aur-si-nu-numai\/\" data-type=\"post\" data-id=\"23548\">Zi de na\u0219tere \u0219i aniversare<\/a> e-mailurile cu oferte celebreaz\u0103 etapele speciale pentru clien\u021bii dvs. oferind reduceri sau cadouri personalizate. Aceste mesaje automate arat\u0103 apreciere \u0219i creeaz\u0103 o conexiune emo\u021bional\u0103 pozitiv\u0103 cu marca ta. Evenimentele personale sunt foarte importante pentru clien\u021bii dvs. \u0219i pute\u021bi spori loialitatea clien\u021bilor \u0219i pute\u021bi \u00eencuraja achizi\u021biile repetate particip\u00e2nd la aceste evenimente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"211\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/birthday.png\" alt=\"\" class=\"wp-image-26457\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/birthday.png 500w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/birthday-300x127.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/birthday-18x8.png 18w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Apus de soare neangajat<\/h4>\n\n\n\n<p>Automatiz\u0103rile neangajate Sunset au scopul de a reangaja abona\u021bii inactivi care nu au interac\u021bionat cu e-mailurile tale pentru o anumit\u0103 perioad\u0103. Acest flux include adesea o serie de e-mailuri de re-implicare cu oferte conving\u0103toare sau con\u021binut conceput pentru a st\u00e2rni interesul. Dac\u0103 nu exist\u0103 niciun r\u0103spuns, pasul final este s\u0103 elimina\u021bi aceste contacte neangajate din lista dvs., asigur\u00e2ndu-v\u0103 c\u0103 lista de e-mail r\u0103m\u00e2ne s\u0103n\u0103toas\u0103 \u0219i angajat\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"314\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/sunset_unengaged.png\" alt=\"\" class=\"wp-image-26465\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/sunset_unengaged.png 594w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/sunset_unengaged-300x159.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/sunset_unengaged-18x10.png 18w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ai nevoie de ajutor cu Marketing Automation?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Automatizarea marketingului omnicanal este o necesitate pentru afacerile online: desf\u0103\u0219ura\u021bi campanii de mesagerie f\u0103r\u0103 efort prin e-mail, SMS, RCS, Whatsapp sau notific\u0103ri Push de-a lungul \u00eentregii c\u0103l\u0103torii a clien\u021bilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/intreprindere-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Fluxuri post-cump\u0103rare<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">C\u00e2\u0219tigarea clientului<\/h4>\n\n\n\n<p>Campaniile de recuperare ale clien\u021bilor vizeaz\u0103 clien\u021bii dep\u0103\u0219i\u021bi care nu au f\u0103cut o achizi\u021bie de ceva timp. Aceste e-mailuri automate includ adesea oferte speciale, recomand\u0103ri personalizate sau actualiz\u0103ri despre noi produse \u0219i servicii pentru a reangaja ace\u0219ti clien\u021bi. Av\u00e2nd o concuren\u021b\u0103 at\u00e2t de mare pe pia\u021b\u0103, este greu s\u0103-\u021bi aminte\u0219ti de brandul oamenilor, a\u0219a c\u0103 atunci c\u00e2nd te adresezi cu stimulente \u0219i mementouri atractive, campaniile de recuperare au scopul de a reaprinde interesul \u0219i de a \u00eencuraja clien\u021bii anteriori s\u0103 revin\u0103 \u0219i s\u0103 fac\u0103 noi achizi\u021bii.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"351\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/customer_win_back.png\" alt=\"\" class=\"wp-image-26462\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/customer_win_back.png 596w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/customer_win_back-300x177.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/customer_win_back-18x12.png 18w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Imediat dup\u0103 cump\u0103rare. Mul\u021bumesc \u0219i Upsell<\/h4>\n\n\n\n<p>E-mailurile de mul\u021bumire post-cump\u0103rare sunt trimise dup\u0103 ce un client finalizeaz\u0103 o achizi\u021bie pentru a-\u0219i \u00eembun\u0103t\u0103\u021bi experien\u021ba de cump\u0103r\u0103turi. Acest flux de automatizare poate include un mesaj de mul\u021bumire pentru a ar\u0103ta aprecierea, e-mailuri de upsell care sugereaz\u0103 produse complementare. Aceste e-mailuri nu numai c\u0103 \u00eent\u0103resc o impresie pozitiv\u0103 asupra m\u0103rcii dvs., dar ofer\u0103 \u0219i oportunit\u0103\u021bi de a cre\u0219te v\u00e2nz\u0103rile \u0219i de a aduna feedback valoros al clien\u021bilor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"215\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/thank_you_order.png\" alt=\"\" class=\"wp-image-26463\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/thank_you_order.png 579w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/thank_you_order-300x111.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/thank_you_order-18x7.png 18w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Solicitare de revizuire<\/h4>\n\n\n\n<p>E-mailurile de solicitare de revizuire sunt trimise clien\u021bilor dup\u0103 ce ace\u0219tia au avut suficient timp pentru a utiliza \u0219i evalua un produs achizi\u021bionat. Aceste mesaje automate le cer politicos clien\u021bilor s\u0103 lase o recenzie, incluz\u00e2nd adesea un link direct c\u0103tre pagina de recenzii \u0219i, uneori, oferind un stimulent, cum ar fi o reducere la achizi\u021biile viitoare. Adun\u00e2nd recenzii ale clien\u021bilor ca con\u021binut generat de utilizatori, pute\u021bi \u00eembun\u0103t\u0103\u021bi credibilitatea produsului, pute\u021bi oferi feedback valoros pentru poten\u021bialii cump\u0103r\u0103tori \u0219i pute\u021bi ob\u021bine informa\u021bii pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi ofertele \u0219i experien\u021ba clien\u021bilor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"192\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/review_request.png\" alt=\"\" class=\"wp-image-26464\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/review_request.png 591w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/review_request-300x97.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/review_request-18x6.png 18w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Flux VIP<\/h4>\n\n\n\n<p>Automatiz\u0103rile de flux VIP sunt concepute pentru clien\u021bii t\u0103i cei mai loiali \u0219i de mare valoare. Aceste e-mailuri pot oferi recompense exclusive, acces anticipat la produse noi, reduceri speciale \u0219i servicii personalizate. Clien\u021bii VIP sunt mai importan\u021bi dec\u00e2t cei mai buni clien\u021bi \u0219i, atunci c\u00e2nd \u00eei trata\u021bi cu o aten\u021bie \u0219i beneficii suplimentare, le pute\u021bi consolida loialitatea, le pute\u021bi cre\u0219te valoarea pe via\u021b\u0103 \u0219i \u00eei pute\u021bi \u00eencuraja s\u0103 ac\u021bioneze ca sus\u021bin\u0103tori ai m\u0103rcii.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"191\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/vip_flow.png\" alt=\"\" class=\"wp-image-26467\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/vip_flow.png 594w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/vip_flow-300x96.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/vip_flow-18x6.png 18w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Sfaturi de utilizare a produsului \u0219i ghiduri de utilizare<\/h4>\n\n\n\n<p>Sfaturi de utilizare a produselor \u0219i e-mailuri cu ghid sunt trimise clien\u021bilor dup\u0103 o achizi\u021bie pentru a-i ajuta s\u0103 profite la maximum de noile lor produse. Aceste mesaje automate pot include tutoriale, cele mai bune practici \u0219i idei creative pentru utilizarea produsului. C\u00e2nd oferi\u021bi informa\u021bii valoroase, f\u0103r\u0103 a vinde, \u00eembun\u0103t\u0103\u021bi\u021bi experien\u021ba clien\u021bilor, reduce\u021bi return\u0103rile \u0219i cre\u0219te\u021bi satisfac\u021bia clien\u021bilor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"192\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/product_usage-1.png\" alt=\"\" class=\"wp-image-26466\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/product_usage-1.png 591w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/product_usage-1-300x97.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/product_usage-1-18x6.png 18w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Mementouri de reaprovizionare<\/h4>\n\n\n\n<p>E-mailurile de memento privind reaprovizionarea notific\u0103 clien\u021bii c\u00e2nd este timpul s\u0103 comande din nou produsele consumabile pe care le-au achizi\u021bionat anterior. Aceste mesaje automate sunt cronometrate \u00een func\u021bie de ciclul de utilizare tipic al produsului \u0219i pot include link-uri de reordonare rapid\u0103 sau op\u021biuni de abonare. Mementourile de reaprovizionare asigur\u0103 c\u0103 clien\u021bii nu r\u0103m\u00e2n niciodat\u0103 f\u0103r\u0103 articolele lor preferate, stimul\u00e2nd achizi\u021biile repetate \u0219i stimul\u00e2nd loialitatea m\u0103rcii.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"192\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/replenishment_campaign.png\" alt=\"\" class=\"wp-image-26468\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/replenishment_campaign.png 591w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/replenishment_campaign-300x97.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/07\/replenishment_campaign-18x6.png 18w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Acestea pot fi folosite \u00een Klaviyo, Mailchimp, Sendlane, Pardot, Oracle, Yotpo sau alte automatiz\u0103ri de marketing... <a title=\"Fluxuri de automatizare \u00eenainte \u0219i dup\u0103 achizi\u021bie. Lista complet\u0103.\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/lista-completa-a-fluxurilor-de-automatizare-pre-post-cumparare\/\" aria-label=\"Cite\u0219te mai multe despre Pre &amp; Post purchase Automation Flows. Lista complet\u0103.\"> <\/a><\/p>","protected":false},"author":9,"featured_media":26395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[36,88],"class_list":["post-26381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation","tag-automation-flows","tag-email-marketing-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/26381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=26381"}],"version-history":[{"count":17,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/26381\/revisions"}],"predecessor-version":[{"id":26469,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/26381\/revisions\/26469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/26395"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=26381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=26381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=26381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}