{"id":26296,"date":"2024-06-04T14:48:54","date_gmt":"2024-06-04T14:48:54","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26296"},"modified":"2024-07-17T12:49:13","modified_gmt":"2024-07-17T12:49:13","slug":"customer-data-metrics","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/valorile-datelor-clientilor\/","title":{"rendered":"Valorile datelor clien\u021bilor"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u00cen\u021belegerea clien\u021bilor t\u0103i nu mai este un lux, este o necesitate. Datele clien\u021bilor sunt probabil cele mai importante <a href=\"https:\/\/vibetrace.com\/ro\/domenii-de-date-cu-amanuntul\/\" data-type=\"post\" data-id=\"26266\">Domeniul de date de v\u00e2nzare cu am\u0103nuntul<\/a>.<\/p>\n\n\n\n<p>Dar av\u00e2nd at\u00e2t de multe date la \u00eendem\u00e2n\u0103, poate fi cople\u0219itor s\u0103 \u0219tim care valori conteaz\u0103 cu adev\u0103rat. <\/p>\n\n\n\n<p>Acest ghid v\u0103 va echipa cu valorile esen\u021biale legate de clien\u021bi de care ave\u021bi nevoie pentru a urm\u0103ri, analiza \u0219i, \u00een cele din urm\u0103, <strong>transforma afacerea ta<\/strong>.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id26296_0720d7-11 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Vom aprofunda \u00een valorile care acoper\u0103 \u00eentreaga c\u0103l\u0103torie a clien\u021bilor, de la achizi\u021bie \u0219i satisfac\u021bie p\u00e2n\u0103 la re\u021binere \u0219i sus\u021binere.<\/p>\n\n\n\n<p> <a href=\"https:\/\/vibetrace.com\/ro\/tag\/marketing-definitions\/\">Sunt KPI-uri <\/a>trebuie s\u0103 \u00een\u021belege\u021bi, deoarece ve\u021bi ob\u021bine informa\u021bii valoroase despre modul \u00een care clien\u021bii dvs. interac\u021bioneaz\u0103 cu marca dvs., ve\u021bi identifica zonele de \u00eembun\u0103t\u0103\u021bire \u0219i, \u00een cele din urm\u0103, ve\u021bi construi rela\u021bii mai puternice \u0219i mai profitabile.<\/p>\n\n\n\n<p>Sunte\u021bi gata s\u0103 debloca\u021bi secretele ascunse \u00een datele clien\u021bilor dvs.? S\u0103 ne scufund\u0103m!<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-52cd6495 gb-headline-text\">Satisfac\u021bia clientului<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scor de satisfac\u021bie a clien\u021bilor (CSAT):<\/strong> M\u0103soar\u0103 satisfac\u021bia clien\u021bilor cu o anumit\u0103 interac\u021biune (de exemplu, sondaj de interac\u021biune post-asisten\u021b\u0103).<\/li>\n\n\n\n<li><strong>Scorul de efort al clien\u021bilor (CES):<\/strong> M\u0103soar\u0103 c\u00e2t de u\u0219or este pentru clien\u021bi s\u0103 finalizeze o sarcin\u0103 sau s\u0103 rezolve o problem\u0103.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Achizi\u021bia clientului<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Costul de achizi\u021bie al clien\u021bilor (CAC):<\/strong> Urm\u0103re\u0219te costul mediu al achizi\u021biei unui nou client.<\/li>\n\n\n\n<li><strong>Sursa de achizitie de clienti:<\/strong> Identific\u0103 canalele (de exemplu, social media, c\u0103utare organic\u0103) care aduc noi clien\u021bi.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Loialitatea clien\u021bilor<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scorul net de promovare (<a href=\"https:\/\/vibetrace.com\/ro\/scor-net-retentie\/\" data-type=\"post\" data-id=\"17933\">NPS<\/a>):<\/strong> Urm\u0103re\u0219te probabilitatea ca clien\u021bii s\u0103 v\u0103 recomande compania altora (un indicator puternic al loialit\u0103\u021bii).<\/li>\n\n\n\n<li><strong>Valoarea de via\u021b\u0103 a clientului (<a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\" data-type=\"post\" data-id=\"18989\">CLTV<\/a>):<\/strong> Prev\u0103d venitul total pe care un client este de a\u0219teptat s\u0103 \u00eel genereze \u00een rela\u021bia cu compania dvs.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu re\u021binerea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">V\u0103 putem ajuta s\u0103 cre\u0219te\u021bi reten\u021bia clien\u021bilor cu bazele de date clien\u021bi \u0219i serviciile de automatizare a marketingului.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Reten\u021bie client<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/vibetrace.com\/ro\/rata-de-abandon-client\/\" data-type=\"post\" data-id=\"20443\">Rata de abandon a clien\u021bilor<\/a>:<\/strong> M\u0103soar\u0103 procentul de clien\u021bi care v\u0103 \u00eentrerup serviciul \u00eentr-o anumit\u0103 perioad\u0103.<\/li>\n\n\n\n<li><strong>Rata de repetare a clientului:<\/strong> M\u0103soar\u0103 procentul de clien\u021bi care fac achizi\u021bii repetate.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/vibetrace.com\/ro\/rata-de-achizitie-repetata\/\" data-type=\"post\" data-id=\"22968\">Rata de achizi\u021bie repetat\u0103<\/a>:<\/strong> C\u00e2t de des cump\u0103r\u0103 (similar cu rata de repetare a clien\u021bilor, dar ar putea lua \u00een considerare intervalul de timp sau num\u0103rul de r\u0103scump\u0103r\u0103ri.)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Performan\u021ba serviciului clien\u021bi<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rata de rezolu\u021bie a primului contact:<\/strong> M\u0103soar\u0103 procentul de probleme ale clien\u021bilor rezolvate la prima interac\u021biune cu serviciul pentru clien\u021bi.<\/li>\n\n\n\n<li><strong>Timp mediu de rezolu\u021bie:<\/strong> M\u0103soar\u0103 timpul mediu necesar pentru a rezolva o problem\u0103 de serviciu pentru clien\u021bi.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Feedback pe re\u021belele sociale<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analiza sentimentelor re\u021belelor sociale:<\/strong> Urm\u0103re\u0219te tonul general (pozitiv, negativ, neutru) al men\u021biunilor clien\u021bilor pe platformele de social media.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00cen\u021belegerea clien\u021bilor t\u0103i nu mai este un lux, este o necesitate. Datele clien\u021bilor sunt probabil... <a title=\"Valorile datelor clien\u021bilor\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/valorile-datelor-clientilor\/\" aria-label=\"Cite\u0219te mai multe despre Customer Data Metrics\"> <\/a><\/p>","protected":false},"author":9,"featured_media":26299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[62,128,102],"class_list":["post-26296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-analytics","tag-customer-acquisition-cost","tag-customer-data-platform","tag-marketing-metrics","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/26296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=26296"}],"version-history":[{"count":5,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/26296\/revisions"}],"predecessor-version":[{"id":26481,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/26296\/revisions\/26481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/26299"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=26296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=26296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=26296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}