{"id":25930,"date":"2024-03-14T15:24:42","date_gmt":"2024-03-14T15:24:42","guid":{"rendered":"https:\/\/vibetrace.com\/?p=25930"},"modified":"2024-04-18T08:16:45","modified_gmt":"2024-04-18T08:16:45","slug":"testing-email-deliverability","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/testarea-livrarii-e-mailului\/","title":{"rendered":"Testarea livr\u0103rii e-mailului \u00eenainte de trimitere. 3 Instrumente \u0219i studiu de caz"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>O parte a noastr\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/lista-de-verificare-a-buletinului-informativ-prin-e-mail-cu-45-de-puncte-de-baza\/\" data-type=\"post\" data-id=\"17193\">lista de verificare pentru trimiterea unui buletin informativ<\/a> este de a verifica \u0219i <a href=\"https:\/\/vibetrace.com\/ro\/tester-de-mail\/\" data-type=\"page\" data-id=\"26131\">testa\u021bi e-mailurile \u00eenainte de a le trimite<\/a>.<\/p>\n\n\n\n<p>Pentru c\u0103 vrei s\u0103 fii relevant \u0219i <strong>aterizeaz\u0103 \u00een Inbox-uri, nu spam:<\/strong>&nbsp;Filtrele de spam sunt preten\u021bioase. <\/p>\n\n\n\n<p>Testarea ajut\u0103 la identificarea elementelor care le-ar putea declan\u0219a, \u021bin\u00e2nd e-mailurile \u00een afara dosarului nedorit.<\/p>\n\n\n\n<p>Instrumentele de testare a e-mailurilor merg dincolo de corectarea de baz\u0103. Iat\u0103 cum v\u0103 pot supraalimenta campaniile:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Testarea livrabilit\u0103\u021bii:<\/strong>&nbsp;Aceste instrumente analizeaz\u0103 con\u021binutul \u0219i structura e-mailului pentru a prezice cum vor reac\u021biona filtrele de spam. Acest lucru poate \u00eembun\u0103t\u0103\u021bi semnificativ \u0219ansele ca e-mailurile dvs. s\u0103 ajung\u0103 \u00een c\u0103su\u021ba de e-mail. (ne vom concentra doar pe aceste informa\u021bii \u00een articolul curent)<\/li>\n\n\n\n<li><strong>Previzualiz\u0103ri dispozitiv:<\/strong>&nbsp;Vede\u021bi cum arat\u0103 e-mailul dvs. pe desktop-uri, tablete \u0219i smartphone-uri. Acest lucru asigur\u0103 formatarea \u0219i lizibilitatea optime pe toate dispozitivele, ceea ce duce la o implicare mai mare. <\/li>\n<\/ul>\n\n\n\n<p>Vom acoperi \u00een acest articol primele 3 instrumente de testare a e-mailului din punct de vedere al livr\u0103rii.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id25930_7ad561-13 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id25930_7ad561-13 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id25930_7ad561-13 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id25930_7ad561-13 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h4 class=\"wp-block-heading\">Necesitatea test\u0103rii e-mailului<\/h4>\n\n\n\n<p>Ai dreptate, <a href=\"https:\/\/vibetrace.com\/ro\/cum-se-integra-e-mail-marketing-cu-reclama\/\" data-type=\"post\" data-id=\"22141\">campanii de email<\/a> sunt susceptibile la o serie de probleme care le pot afecta semnificativ eficacitatea. Iat\u0103 c\u00e2teva dintre cele mai frecvente probleme \u00eent\u00e2lnite:<\/p>\n\n\n\n<p>Probleme de livrare:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Semnale de spam:<\/strong> Aceasta este o preocupare major\u0103. E-mailurile pot fi marcate ca spam din cauza diferi\u021bilor factori, printre care:\n<ul class=\"wp-block-list\">\n<li><strong>Con\u021binut spam:<\/strong> Utilizarea excesiv\u0103 a semnelor de exclamare, TOATE MAJUSCULE, \u00een\u0219el\u0103toare<a href=\"https:\/\/vibetrace.com\/ro\/ghidul-final-pentru-scrierea-liniilor-eficiente-de-subiect-e-mail\/\" data-type=\"post\" data-id=\"22143\"> linii de subiect<\/a>, sau cuvintele cheie irelevante pot declan\u0219a filtre de spam.<\/li>\n\n\n\n<li><strong>Reputa\u021bie slab\u0103 a expeditorului:<\/strong> Dac\u0103 domeniul sau adresa dvs. IP are un istoric al trimiterii de spam, este mai probabil ca e-mailurile dvs. s\u0103 fie semnalate.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Autentificare domeniu:<\/strong> Neimplementarea protocoalelor de autentificare a e-mailurilor precum SPF, DKIM \u0219i DMARC poate face ca e-mailurile dvs. s\u0103 par\u0103 suspecte.<\/li>\n<\/ul>\n\n\n\n<p>Probleme de con\u021binut \u0219i design:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Erori de formatare:<\/strong> Formatarea inconsecvent\u0103, aspectele rupte sau imaginile care nu sunt afi\u0219ate corect pot crea o experien\u021b\u0103 negativ\u0103 pentru utilizator.<\/li>\n\n\n\n<li><strong>Link-uri sparte:<\/strong> Includerea de link-uri care duc la pagini de eroare sau con\u021binut irelevant \u00ee\u021bi submineaz\u0103 credibilitatea \u0219i frustreaz\u0103 destinatarii.<\/li>\n<\/ul>\n\n\n\n<p>Trebuie s\u0103 fi\u021bi con\u0219tien\u021bi de aceste probleme comune \u0219i s\u0103 lua\u021bi m\u0103suri pentru a le evita, pentru a crea campanii eficiente de e-mail care s\u0103 ajung\u0103 \u00een c\u0103su\u021bele de e-mail, s\u0103 fie v\u0103zute \u0219i s\u0103 conduc\u0103 la rezultate. <\/p>\n\n\n\n<p>Pentru a afla mai multe despre cum s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi campaniile de e-mail, <a href=\"https:\/\/vibetrace.com\/ro\/imbunatatirea-livrarea-e-mail-ului\/\" data-type=\"post\" data-id=\"17903\">trebuie sa citesti articolul urmator.<\/a><\/p>\n\n\n\n<p>Nu ai grij\u0103 de acestea \u0219i ri\u0219ti ca e-mailul t\u0103u s\u0103 ajung\u0103 \u00een spam. Sunt bani irositi.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\">Dezv\u0103luirea magicului: cum func\u021bioneaz\u0103 instrumentele de testare a e-mailului<\/h4>\n\n\n\n<p>Aceste instrumente simuleaz\u0103 experien\u021ba destinatarului analiz\u00e2nd diferite aspecte ale e-mailului \u00eenainte de a ap\u0103sa trimite. Iat\u0103 o detaliere a func\u021bion\u0103rii lor interioare:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Trimiterea unui e-mail de testare la o adres\u0103 special\u0103<\/li>\n<\/ol>\n\n\n\n<p>Sistemele genereaz\u0103 automat o adres\u0103 de e-mail unic\u0103 la care va trebui s\u0103 trimite\u021bi con\u021binutul dvs. de e-mail, ca \u0219i cum ar fi un destinatar real.<\/p>\n\n\n\n<p>\u00cen loc s\u0103 trimite\u021bi la o adres\u0103 de e-mail destinatarului, o trimite\u021bi (\u00eenainte, da \u00eenainte de livrarea programat\u0103) la aceast\u0103 adres\u0103 de e-mail. A\u0219a \u00ee\u0219i primesc datele \u0219i \u0219tiu ce probleme pute\u021bi rezolva.<\/p>\n\n\n\n<p>2. Defalcarea analizei<\/p>\n\n\n\n<p>Odat\u0103 ce trimite\u021bi e-mailul de testare, instrumentul \u00eel disec\u0103 \u0219i ofer\u0103 o analiz\u0103 cuprinz\u0103toare, acoperind de obicei urm\u0103toarele aspecte:pen_spark<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scor de spam:<\/strong>&nbsp;Acesta este un scor numeric (adesea \u00eentre 0-100) care indic\u0103 probabilitatea ca e-mailul dvs. s\u0103 fie semnalat ca spam. Instrumentul analizeaz\u0103 diver\u0219i factori, cum ar fi con\u021binutul, formatarea \u0219i reputa\u021bia expeditorului pentru a genera acest scor. Un scor mai mic \u00eenseamn\u0103 o \u0219ans\u0103 redus\u0103 de a ajunge \u00een spam. Multe instrumente ofer\u0103 sugestii pentru \u00eembun\u0103t\u0103\u021birea scorului, cum ar fi eliminarea cuvintelor declan\u0219atoare de spam sau utilizarea unei adrese de expeditor mai reputate.<\/li>\n\n\n\n<li><strong>Validare HTML\/CSS:<\/strong>&nbsp;Instrumentul verific\u0103 codul dvs. de e-mail pentru orice erori sau inconsecven\u021be care ar putea duce la probleme de redare la diferi\u021bi clien\u021bi de e-mail (Gmail, Outlook, Yahoo). Acest lucru v\u0103 asigur\u0103 c\u0103 e-mailul dvs. este afi\u0219at corect, indiferent de platforma destinatarului. Problemele frecvente detectate pot include etichete de \u00eenchidere lips\u0103, propriet\u0103\u021bi CSS neacceptate sau c\u0103i de imagine nevalide.<\/li>\n\n\n\n<li><strong>Func\u021bionalitate link:<\/strong>&nbsp;Instrumentul verific\u0103 dac\u0103 toate linkurile din e-mailul dvs. sunt func\u021bionale \u0219i conduc la destina\u021bia dorit\u0103. Leg\u0103turile \u00eentrerupte pot frustra destinatarii \u0219i v\u0103 pot afecta credibilitatea. Unele instrumente ar putea chiar s\u0103 efectueze o analiz\u0103 mai profund\u0103, verific\u00e2nd dac\u0103 site-urile web conectate sunt \u00een prezent online.<\/li>\n\n\n\n<li><strong>Redarea imaginii:<\/strong>&nbsp;Instrumentul verific\u0103 dac\u0103 toate imaginile \u00eencorporate \u00een e-mailul dvs. sunt afi\u0219ate corect. De asemenea, poate analiza dimensiunea imaginii \u0219i formatul fi\u0219ierului pentru a asigura timpi optimi de \u00eenc\u0103rcare.<\/li>\n\n\n\n<li><strong>Recep\u021bie mobil\u0103:<\/strong>&nbsp;Multe instrumente evalueaz\u0103 modul \u00een care arat\u0103 \u0219i func\u021bioneaz\u0103 e-mailul t\u0103u pe diferite dispozitive mobile. Acest lucru este crucial, deoarece o parte semnificativ\u0103 a utilizatorilor verific\u0103 e-mailurile de pe telefoanele lor.<\/li>\n\n\n\n<li><strong>Accesibilitate:<\/strong>&nbsp;Instrumentele avansate ar putea chiar s\u0103 v\u0103 analizeze e-mailul pentru probleme de accesibilitate, asigur\u00e2ndu-se c\u0103 este lizibil de c\u0103tre utilizatorii cu dizabilit\u0103\u021bi (de exemplu, contrast adecvat de culoare, text alternativ pentru imagini, dimensiuni clare ale fonturilor).<\/li>\n<\/ul>\n\n\n\n<p>Unele dintre aceste instrumente ofer\u0103 \u0219i InboxPreview, dar acest lucru este \u00een afara domeniului de aplicare al articolului actual<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Top instrumente de testare a e-mailurilor<\/h2>\n\n\n\n<p>\u00cen prezent, am testat 3 astfel de solu\u021bii, care sunt toate gratuite dac\u0103 le utiliza\u021bi folosind interfa\u021ba lor web.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mail-tester.com<\/li>\n\n\n\n<li>mailgenius.com <\/li>\n\n\n\n<li>smtpserver.com<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.mail-tester.com\/?lang=en\" target=\"_blank\" rel=\"noopener\">Mail-tester.com<\/a><\/h3>\n\n\n\n<p>Mail-tester este o solu\u021bie cunoscut\u0103 pe scar\u0103 larg\u0103 pentru a testa \u201espamitatea\u201d e-mailurilor tale. Acesta ofer\u0103 o interfa\u021b\u0103 foarte simpl\u0103, care v\u0103 ofer\u0103 o adres\u0103 de e-mail personalizat\u0103 \u0219i unic\u0103 la care s\u0103 v\u0103 trimite\u021bi e-mailurile.<\/p>\n\n\n\n<p>Aceasta vine sub forma @srv1.mail-tester.com<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"721\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-61-1024x721.png\" alt=\"\" class=\"wp-image-25932\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-61-1024x721.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-61-300x211.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-61-768x541.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-61-1536x1081.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-61-18x12.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-61.png 1668w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mail-Tester este o solu\u021bie \u00een mai multe limbi pentru a v\u0103 testa e-mailurile. \u00cen prezent este furnizat \u00een urm\u0103toarele limbi:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"756\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-60.png\" alt=\"\" class=\"wp-image-25931\" style=\"width:343px;height:auto\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-60.png 780w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-60-300x291.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-60-768x744.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-60-12x12.png 12w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><figcaption class=\"wp-element-caption\">Disponibilitate \u00een mai multe limbi Mail-tester.com<\/figcaption><\/figure>\n\n\n\n<p>De asemenea, pute\u021bi utiliza Mail-tester pentru <a href=\"https:\/\/www.mail-tester.com\/spf-dkim-check\" target=\"_blank\" rel=\"noopener\">Verificare SPF \u0219i DKIM<\/a> precum \u0219i s\u0103 \u00eenv\u0103\u021ba\u021bi cum s\u0103 v\u0103 configura\u021bi SPF-ul furniz\u00e2nd ghiduri pentru aproape orice platform\u0103 de g\u0103zduire de pe pia\u021b\u0103.<\/p>\n\n\n\n<p>Dac\u0103 sunte\u021bi un dezvoltator sau a\u021bi solicitat integrarea unui astfel de tester \u00eentr-o solu\u021bie software, \u0219i ei <a href=\"https:\/\/www.mail-tester.com\/manager\/\" target=\"_blank\" rel=\"noopener\">furniza\u021bi un API<\/a>, cu un cost simplu, pe baza num\u0103rului de teste<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-62-1024x522.png\" alt=\"\" class=\"wp-image-25933\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-62-1024x522.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-62-300x153.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-62-768x392.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-62-1536x784.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-62-18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-62.png 1674w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instrumentul 2<\/strong>: Caracteristici, beneficii \u0219i caz de utilizare ideal<\/li>\n\n\n\n<li><strong>Instrumentul 3<\/strong>: Caracteristici, beneficii \u0219i caz de utilizare ideal<\/li>\n\n\n\n<li>Compara\u021bie dintre caracteristicile cheie \u0219i modelele de pre\u021buri<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Ghid pas cu pas pentru utilizarea instrumentelor de testare a e-mailului<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alegerea instrumentului potrivit pentru nevoile dvs<\/li>\n\n\n\n<li>Preg\u0103tirea e-mailului pentru testare<\/li>\n\n\n\n<li>\u00cen\u021belegerea rapoartelor \u0219i feedback-ului<\/li>\n\n\n\n<li>Efectuarea de ajust\u0103ri pe baza informa\u021biilor<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Cele mai bune practici pentru testarea campaniilor prin e-mail<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Testare regulat\u0103 pentru diferite campanii de e-mail<\/li>\n\n\n\n<li>\u00cencorporeaz\u0103 testarea A\/B<\/li>\n\n\n\n<li>Urm\u0103rirea valorilor de livrabilitate \u00een timp<\/li>\n\n\n\n<li>R\u0103m\u00e2ne\u021bi la curent cu standardele de marketing prin e-mail \u0219i cu reglement\u0103rile ISP<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Testarea unui newsletter real (e-mail promo\u021bional)<\/h2>\n\n\n\n<p>Iat\u0103 un studiu de caz real. Am vrut s\u0103 test\u0103m un buletin informativ trimis de <a href=\"https:\/\/campmor.com\" target=\"_blank\" rel=\"noopener\">campmor.com<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/files2.vtcdn_.net_570_files_1025479-10028180.html_utm_campaignnewsletter_binocularsutm_contenttpl-10024246utm_mediumemailutm_sourcenewslettervt_user1000003324373121.png\"><img loading=\"lazy\" decoding=\"async\" width=\"209\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/files2.vtcdn_.net_570_files_1025479-10028180.html_utm_campaignnewsletter_binocularsutm_contenttpl-10024246utm_mediumemailutm_sourcenewslettervt_user1000003324373121-209x1024.png\" alt=\"\" class=\"wp-image-25935\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/files2.vtcdn_.net_570_files_1025479-10028180.html_utm_campaignnewsletter_binocularsutm_contenttpl-10024246utm_mediumemailutm_sourcenewslettervt_user1000003324373121-209x1024.png 209w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/files2.vtcdn_.net_570_files_1025479-10028180.html_utm_campaignnewsletter_binocularsutm_contenttpl-10024246utm_mediumemailutm_sourcenewslettervt_user1000003324373121-61x300.png 61w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/files2.vtcdn_.net_570_files_1025479-10028180.html_utm_campaignnewsletter_binocularsutm_contenttpl-10024246utm_mediumemailutm_sourcenewslettervt_user1000003324373121-768x3758.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/files2.vtcdn_.net_570_files_1025479-10028180.html_utm_campaignnewsletter_binocularsutm_contenttpl-10024246utm_mediumemailutm_sourcenewslettervt_user1000003324373121-418x2048.png 418w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/files2.vtcdn_.net_570_files_1025479-10028180.html_utm_campaignnewsletter_binocularsutm_contenttpl-10024246utm_mediumemailutm_sourcenewslettervt_user1000003324373121.png 1583w\" sizes=\"auto, (max-width: 209px) 100vw, 209px\" \/><\/a><figcaption class=\"wp-element-caption\">e-mail Campmor. Face\u021bi clic pentru a vizualiza \u00eentr-o etichet\u0103 separat\u0103.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultate cu Mail-Tester<\/h3>\n\n\n\n<p>Cu Mail-tester, acest con\u021binut de e-mail a ob\u021binut un scor de 5,8 din 10. Cele mai mari probleme g\u0103site sunt legate de Spamassassin <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"467\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-63-1024x467.png\" alt=\"\" class=\"wp-image-25936\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-63-1024x467.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-63-300x137.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-63-768x351.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-63-1536x701.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-63-2048x935.png 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-63-18x8.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Cele mai importante probleme men\u021bionate sunt legate de Razor2. <\/p>\n\n\n\n<p>Razor, cunoscut \u0219i sub numele de Vipul&#039;s Razor, este o re\u021bea distribuit\u0103, colaborativ\u0103 de detectare \u0219i filtrare a spam-ului. Scopul s\u0103u este de a identifica \u0219i cataloga semn\u0103turile de spam pe internet, care pot fi apoi folosite de serverele de e-mail \u0219i clien\u021bii pentru a filtra mesajele nedorite. Razor func\u021bioneaz\u0103 permi\u021b\u00e2nd utilizatorilor s\u0103 raporteze spam, care este apoi analizat \u0219i ad\u0103ugat la o baz\u0103 de date global\u0103 de indicatori de spam. Aceast\u0103 baz\u0103 de date este accesat\u0103 de sistemele de e-mail pentru a verifica mesajele primite pentru caracteristicile comune spam-ului cunoscut, ajut\u00e2nd la \u00eembun\u0103t\u0103\u021birea acurate\u021bei filtrelor de spam.<\/p>\n\n\n\n<p>Razorul este considerat un instrument important \u00een lupta \u00eempotriva spam-ului, deoarece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Utilizeaz\u0103 raportarea colectiv\u0103:<\/strong> Permi\u021b\u00e2nd utilizatorilor \u0219i administratorilor s\u0103 raporteze spam, \u00ee\u0219i actualizeaz\u0103 continuu baza de date cu noi semn\u0103turi de spam.<\/li>\n\n\n\n<li><strong>M\u0103re\u0219te precizia filtrului:<\/strong> Prin utilizarea unei re\u021bele distribuite pentru a identifica spam-ul, Razor ajut\u0103 sistemele de e-mail s\u0103 fac\u0103 o mai bun\u0103 distinc\u021bie \u00eentre spam \u0219i e-mailurile legitime.<\/li>\n\n\n\n<li><strong>Functioneaza cu alte filtre:<\/strong> Razorul este adesea folosit \u00eempreun\u0103 cu alte tehnici de filtrare a spamului, \u00eembun\u0103t\u0103\u021bind capacit\u0103\u021bile generale de detectare a spamului.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"986\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-68-986x1024.png\" alt=\"\" class=\"wp-image-25942\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-68-986x1024.png 986w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-68-289x300.png 289w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-68-768x797.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-68-12x12.png 12w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-68.png 1156w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultate cu Mailgenius<\/h3>\n\n\n\n<p>Mailgenius a notat acest e-mail cu 76 din 100. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-64-1024x670.png\" alt=\"\" class=\"wp-image-25937\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-64-1024x670.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-64-300x196.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-64-768x503.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-64-1536x1006.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-64-2048x1341.png 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-64-18x12.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ce a men\u021bionat Mailgenius:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ar trebui s\u0103 folosim un domeniu personalizat. Deci, aceasta este o eroare de la mailgenius, deoarece \u00een prezent folosim una \u0219i este autentificat\u0103<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-69-1024x489.png\" alt=\"\" class=\"wp-image-25943\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-69-1024x489.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-69-300x143.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-69-768x367.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-69-1536x734.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-69-2048x978.png 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-69-18x9.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Probleme men\u021bionate de mailgenius legate de link-uri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>folosim prea multe link-uri (49) <\/li>\n\n\n\n<li>unul dintre link-uri este pe lista neagr\u0103 de <strong>dnsbl-3.uceprotect.net<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-70-1024x791.png\" alt=\"\" class=\"wp-image-25944\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-70-1024x791.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-70-300x232.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-70-768x593.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-70-1536x1186.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-70-2048x1581.png 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-70-16x12.png 16w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mailgenius a men\u021bionat despre con\u021binut:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>folosind cuvinte spam (GRATIS, dar, timp limitat). <a href=\"https:\/\/vibetrace.com\/ro\/spam-cuvinte-de-evitat-utilizare-in-e-mail\/\" data-type=\"post\" data-id=\"20746\">Face\u021bi clic aici pentru a vedea o list\u0103 mare de cuvinte spam<\/a><\/li>\n\n\n\n<li>raport sc\u0103zut text\/imagine. Ar trebui s\u0103 folosim mai mult text \u00een e-mailuri.<\/li>\n\n\n\n<li>fonturi slab formatate.<\/li>\n<\/ul>\n\n\n\n<p>Mesajul dvs. a fost semnalat pentru utilizarea unui font prea mare sau a unei culori prea asem\u0103n\u0103toare cu fundalul. Utiliza\u021bi dimensiuni \u0219i culori naturale ale fontului, apoi executa\u021bi un alt test. Dac\u0103 acest rezultat al testului nu pare corect, SpamAssassin poate avea probleme chiar acum.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rezultate cu SMTPserver<\/h3>\n\n\n\n<p>Serverul SMTP consider\u0103 c\u0103 acest e-mail ar trebui s\u0103 ajung\u0103 imediat la spam<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"751\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-65-1024x751.png\" alt=\"\" class=\"wp-image-25938\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-65-1024x751.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-65-300x220.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-65-768x563.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-65-1536x1126.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-65-16x12.png 16w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-65.png 2046w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Principalele probleme pe care le men\u021bioneaz\u0103 SMTPserver sunt legate de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>autentificare. Semn\u0103tura DKIM este men\u021bionat\u0103 ca nevalid\u0103<\/li>\n\n\n\n<li>autentificare. Lipse\u0219te \u00eenregistrarea DMARC<\/li>\n\n\n\n<li>con\u021binut html: prea mult html \u0219i format gre\u0219it<\/li>\n\n\n\n<li>con\u021binut html: link-uri proaste<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"817\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-67-1024x817.png\" alt=\"\" class=\"wp-image-25940\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-67-1024x817.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-67-300x239.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-67-768x613.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-67-1536x1226.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-67-15x12.png 15w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-67.png 1852w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-66-1024x647.png\" alt=\"\" class=\"wp-image-25939\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-66-1024x647.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-66-300x190.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-66-768x485.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-66-1536x971.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-66-18x12.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-66.png 1892w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Acum, ce merit\u0103 men\u021bionat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gre\u0219esc cu privire la antetul list-unsubscribe (acest antet este setat corect, deoarece este vizibil pentru celelalte 2 solu\u021bii de testare<\/li>\n\n\n\n<li>gre\u0219esc cu privire la autentificare (DMARC \u0219i DKIM sunt valide)<\/li>\n<\/ul>\n\n\n\n<p>\u00cen ceea ce prive\u0219te con\u021binutul html<\/p>","protected":false},"excerpt":{"rendered":"<p>O parte din lista noastr\u0103 de verificare pentru trimiterea unui buletin informativ este s\u0103 verific\u0103m \u0219i s\u0103 testam e-mailurile \u00eenainte de... <a title=\"Testarea livr\u0103rii e-mailului \u00eenainte de trimitere. 3 Instrumente \u0219i studiu de caz\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/testarea-livrarii-e-mailului\/\" aria-label=\"Cite\u0219te mai multe despre Testing Email Deliverability before sending. 3 Instrumente \u0219i studiu de caz\"> <\/a><\/p>","protected":false},"author":9,"featured_media":25945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[137,112,78],"class_list":["post-25930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-case-study","tag-email-copywriting","tag-email-deliverability","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/25930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=25930"}],"version-history":[{"count":6,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/25930\/revisions"}],"predecessor-version":[{"id":26135,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/25930\/revisions\/26135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/25945"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=25930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=25930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=25930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}