{"id":25086,"date":"2024-01-25T16:50:39","date_gmt":"2024-01-25T16:50:39","guid":{"rendered":"https:\/\/vibetrace.com\/?p=25086"},"modified":"2024-04-09T08:51:00","modified_gmt":"2024-04-09T08:51:00","slug":"gmail-yahoo-are-changing-the-rules-here-are-email-requirements-for-2024","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/gmail-yahoo-modifica-regulile-aici-sunt-cerintele-de-e-mail-pentru-2024\/","title":{"rendered":"Gmail \u0219i Yahoo schimb\u0103 regulile. Iat\u0103 cerin\u021bele de e-mail pentru 2024"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u00cen anul 2024, au loc schimb\u0103ri semnificative cu Google \u0219i Yahoo \u00een domeniul practicilor de autentificare a e-mailului. Ceea ce odinioar\u0103 erau considerate doar practici \u201ebun de f\u0103cut\u201d au evoluat acum \u00een \u201emust-do\u201d.<\/p>\n\n\n\n<p>Nerespectarea acestor noi cerin\u021be poate duce la e-mailurile dvs. s\u0103 nu ajung\u0103 la destina\u021biile dorite.<\/p>\n\n\n\n<p>\u00cen timp ce Google \u0219i-a extins termenele limit\u0103 de aplicare pentru cerin\u021bele expeditorilor din februarie p\u00e2n\u0103 \u00een aprilie \u0219i dezabon\u0103rile cu un singur clic p\u00e2n\u0103 \u00een iunie, este vital s\u0103 subliniem c\u0103 Vibetrace s-a aliniat deja la aceste standarde.<\/p>\n\n\n\n<p>\u00cen sec\u021biunile urm\u0103toare, vom analiza cerin\u021bele Google\/Yahoo pe care platforma noastr\u0103 le-a \u00eendeplinit deja \u0219i vom oferi \u00eendrum\u0103ri clien\u021bilor no\u0219tri pentru a asigura conformitatea deplin\u0103.<\/p>\n\n\n\n<p>Suntem \u00eencrez\u0103tori c\u0103 aceste modific\u0103ri vor \u00eembun\u0103t\u0103\u021bi experien\u021ba de e-mail pentru clien\u021bii no\u0219tri, aliniind strategiile noastre de comunicare cu cele mai bune practici recomandate de principalii furnizori de cutii po\u0219tale.<\/p>\n\n\n\n<p>Suntem aici pentru a v\u0103 ajuta \u00een navigarea acestor noi cerin\u021be. Dac\u0103 ave\u021bi \u00eentreb\u0103ri sau ave\u021bi nevoie de clarific\u0103ri suplimentare, nu ezita\u021bi s\u0103 contacta\u021bi managerul de cont sau echipa noastr\u0103 de asisten\u021b\u0103 pentru clien\u021bi.<\/p>\n\n\n\n<p><strong>Conformitatea Vibetrace cu <a href=\"https:\/\/vibetrace.com\/ro\/conceptele-de-baza-de-email-marketing\/\" data-type=\"post\" data-id=\"20599\">Cerin\u021be pentru e-mail<\/a><\/strong><\/p>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ea7203a8\">\n<div class=\"gb-grid-column gb-grid-column-cc3750d1\"><div class=\"gb-container gb-container-cc3750d1\"><div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-e183e0de\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-a0f29df1 gb-headline-text\">Furnizor de e-mail implicit<\/p>\n\n\n\n<p>Furnizorul nostru de e-mail implicit este <a href=\"https:\/\/sparkpost.com\" target=\"_blank\" rel=\"noopener\">Sparkpost<\/a> (MessageBird). Ace\u0219tia se concentreaz\u0103 pe oferirea clien\u021bilor s\u0103i cea mai bun\u0103 experien\u021b\u0103 \u00een ceea ce prive\u0219te cele mai bune practici din industrie. Respect\u0103m aceste reguli de la \u00eenceput, astfel \u00eenc\u00e2t to\u021bi clien\u021bii no\u0219tri sunt \u00een siguran\u021b\u0103.<\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n<p>\u00cen calitate de client Vibetrace, pute\u021bi fi sigur c\u0103 ne-am ocupat de noile cerin\u021be \u00een numele dumneavoastr\u0103.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Pentru to\u021bi clien\u021bii Vibetrace.<a href=\"https:\/\/help.vtcdn.net\/kb\/setup-domain-authentication\/\" target=\"_blank\" rel=\"noopener\"> Este necesar\u0103 autentificarea domeniului<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Cerin\u021ba 1: Configura\u021bi autentificarea prin e-mail SPF \u0219i DKIM pentru domeniul dvs.<\/strong><\/p>\n\n\n\n<p>Platforma noastr\u0103 asigur\u0103 conformitatea cu aceast\u0103 cerin\u021b\u0103 prin obligarea utiliz\u0103rii unei chei DKIM valide \u0219i a unei \u00eenregistr\u0103ri SPF.<\/p>\n\n\n\n<p><strong>Cerin\u021ba 2: Asigura\u021bi-v\u0103 c\u0103 domeniile sau IP-urile de trimitere au \u00eenregistr\u0103ri DNS \u00eenainte \u0219i inverse valide (\u00eenregistr\u0103ri PTR).<\/strong><\/p>\n\n\n\n<p>Toate IP-urile Vibetrace, inclusiv cele din programul nostru BYOIP (Bring Your Own IP), sunt echipate cu \u00eenregistr\u0103ri PTR. Aceste \u00eenregistr\u0103ri confirm\u0103 asocierea numelui de gazd\u0103 de trimitere cu adresa IP de trimitere \u0219i toate numele de gazd\u0103 de\u021bin intr\u0103ri DNS care indic\u0103 cu exactitate adresele IP de trimitere respective.<\/p>\n\n\n\n<p><strong>Cerin\u021ba 3: Utiliza\u021bi o conexiune TLS pentru transmiterea e-mailului.<\/strong><\/p>\n\n\n\n<p>\u00cen c\u0103utarea securit\u0103\u021bii \u0219i stabilit\u0103\u021bii optime pentru clien\u021bii no\u0219tri, oferim suport pentru TLSv1.1 sau o versiune ulterioar\u0103.<\/p>\n\n\n\n<p><strong>Cerin\u021ba 4: Formata\u021bi mesajele conform standardului Internet Message Format (RFC 5322).<\/strong><\/p>\n\n\n\n<p>Vibetrace este complet aliniat cu RFC 5322.<\/p>\n\n\n\n<p><strong>Cerin\u021ba 5: Dac\u0103 redirec\u021biona\u021bi \u00een mod regulat e-mailuri, inclusiv folosind liste de coresponden\u021b\u0103 sau gateway-uri de intrare, ad\u0103uga\u021bi antete ARC la e-mailurile de ie\u0219ire.<\/strong><\/p>\n\n\n\n<p>Deoarece Vibetrace nu func\u021bioneaz\u0103 ca un releu, aceast\u0103 cerin\u021b\u0103 nu se aplic\u0103 \u00een cazul nostru.<\/p>\n\n\n\n<p><strong>Cerin\u021ba 6: mesajele de marketing \u0219i mesajele abonate trebuie s\u0103 accepte dezabonarea cu un singur clic \u0219i s\u0103 includ\u0103 un link de dezabonare clar vizibil \u00een corpul mesajului.<\/strong><\/p>\n\n\n\n<p>Vibetrace respect\u0103 aceast\u0103 cerin\u021b\u0103 utiliz\u00e2nd metoda \u201emailto\u201d \u00een antetul List-Unsubscribe, care este considerat\u0103 o solu\u021bie cu un singur clic. \u00cen viitor, vom include un URI HTTPS al\u0103turi de \u201emailto\u201d \u00een antetul nostru de dezabonare dac\u0103 devine obligatoriu, \u00eempreun\u0103 cu antetul List-Unsubscribe-Post.<\/p>\n\n\n\n<p>Este important de re\u021binut c\u0103 responsabilitatea pentru linkul de dezabonare din corpul mesajului revine clien\u021bilor no\u0219tri (vezi mai jos).<\/p>\n\n\n\n<p><strong>Responsabilit\u0103\u021bile clien\u021bilor no\u0219tri<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Gestiona\u021bi ratele de spam:<\/strong> Men\u021bine\u021bi ratele de spam sub 0,10% \u0219i evita\u021bi s\u0103 dep\u0103\u0219i\u021bi 0,30%. Pute\u021bi atenua problemele de livrare care decurg din capcanele de spam consult\u00e2nd ghidul nostru cuprinz\u0103tor, care acoper\u0103 diferite tipuri \u0219i surse de capcane \u0219i ofer\u0103 recomand\u0103ri pentru rezolvare.<\/li>\n\n\n\n<li><strong>Include\u021bi linkul de dezabonare:<\/strong> Asigura\u021bi-v\u0103 c\u0103 fiecare mesaj include un link de dezabonare vizibil vizibil \u00een corp pentru a spori implicarea \u0219i eficien\u021ba destinatarului.<\/li>\n\n\n\n<li><strong>Autentificare prin e-mail DMARC:<\/strong> Conform instruc\u021biunilor Google, dac\u0103 volumul zilnic de e-mail dep\u0103\u0219e\u0219te 5.000 de mesaje, este recomandabil s\u0103 stabili\u021bi o \u00eenregistrare DMARC pentru domeniul dvs. de trimitere. Cu toate acestea, este considerat\u0103 cea mai bun\u0103 practic\u0103 s\u0103 implementa\u021bi o \u00eenregistrare DMARC pentru toate domeniile de trimitere, indiferent de volumul de e-mail. O configura\u021bie ini\u021bial\u0103 recomandat\u0103 este s\u0103 seta\u021bi politica la \u201eniciunul\u201d. \u00cen plus, asigura\u021bi-v\u0103 alinierea antetului De la: al expeditorului fie cu domeniul SPF, fie cu domeniul DKIM.<\/li>\n<\/ol>\n\n\n\n<p>Pentru informa\u021bii mai aprofundate, v\u0103 rug\u0103m s\u0103 consulta\u021bi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/support.google.com\/a\/answer\/14229414?hl=en#zippy=%2Cwhat-is-the-timeline-for-enforcement-of-sender-guidelines%2Cwhat-happens-if-senders-dont-meet-the-requirements-in-the-sender-guidelines\" target=\"_blank\" rel=\"noopener\">\u00centreb\u0103ri frecvente privind instruc\u021biunile pentru expeditorii de e-mail Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/chat.openai.com\/c\/link\" target=\"_blank\" rel=\"noopener\">Cerin\u021be pentru expeditorul de e-mail Yahoo \u0219i <\/a><a href=\"https:\/\/senders.yahooinc.com\/best-practices\/\" target=\"_blank\" rel=\"noopener\">Recomand\u0103ri<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u00cen anul 2024, au loc schimb\u0103ri semnificative cu Google \u0219i Yahoo \u00een domeniul... <a title=\"Gmail \u0219i Yahoo schimb\u0103 regulile. Iat\u0103 cerin\u021bele de e-mail pentru 2024\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/gmail-yahoo-modifica-regulile-aici-sunt-cerintele-de-e-mail-pentru-2024\/\" aria-label=\"Cite\u0219te mai multe despre Gmail \u0219i Yahoo modific\u0103 regulile. Iat\u0103 cerin\u021bele de e-mail pentru 2024\"> <\/a><\/p>","protected":false},"author":9,"featured_media":25089,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-25086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/25086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=25086"}],"version-history":[{"count":5,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/25086\/revisions"}],"predecessor-version":[{"id":26128,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/25086\/revisions\/26128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/25089"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=25086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=25086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=25086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}