{"id":24172,"date":"2023-08-31T15:02:35","date_gmt":"2023-08-31T15:02:35","guid":{"rendered":"https:\/\/vibetrace.com\/?p=24172"},"modified":"2023-10-05T03:37:48","modified_gmt":"2023-10-05T03:37:48","slug":"complete-guide-average-order-value","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/ghid-complet-valoarea-medie-a-comenzii\/","title":{"rendered":"Un ghid complet pentru valoarea medie a comenzii"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>C\u00e2nd c\u0103uta\u021bi modalit\u0103\u021bi de a v\u0103 urm\u0103ri succesul ca comerciant online, la ce valori ar trebui s\u0103 apela\u021bi? <\/p>\n\n\n\n<p>De\u0219i exist\u0103 multe valori de comer\u021b electronic pe care le pute\u021bi (\u0219i ar trebui) s\u0103 le urm\u0103ri\u021bi, exist\u0103 o m\u0103sur\u0103 pe care trebuie s\u0103 o lua\u021bi \u00een considerare dac\u0103 dori\u021bi s\u0103 v\u0103 uita\u021bi la obiceiurile de cump\u0103rare ale clien\u021bilor dvs.<\/p>\n\n\n\n<p>Aceast\u0103 m\u0103sur\u0103toare se nume\u0219te AOV \u2013 sau <a href=\"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda\/\" data-type=\"post\" data-id=\"17832\">Valoarea medie a comenzii<\/a>. Este o modalitate excelent\u0103 de a v\u0103 urm\u0103ri clien\u021bii dac\u0103 dori\u021bi s\u0103 v\u0103 m\u0103ri\u021bi profiturile \u0219i s\u0103 promova\u021bi cre\u0219terea veniturilor. AOV v\u0103 poate ajuta s\u0103 planifica\u021bi pre\u021buri \u0219i strategii de marketing digital pentru a v\u0103 transforma profitul.<\/p>\n\n\n\n<p>\u00cen acest ghid, vom trece peste tot ce trebuie s\u0103 \u0219ti\u021bi despre AOV \u0219i cum s\u0103-l utiliza\u021bi \u00een afacerea dvs. online. Mai precis, ne vom uita la:<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id24172_31b44b-7e .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id24172_31b44b-7e .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id24172_31b44b-7e .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id24172_31b44b-7e .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce este valoarea medie a comenzii (AOV)?<\/strong><\/h2>\n\n\n\n<p>Valoarea medie a comenzii (AOV) urm\u0103re\u0219te suma medie pe care o cheltuie\u0219te un client atunci c\u00e2nd plaseaz\u0103 o comand\u0103 \u00een magazinul dvs. online. M\u0103sur\u00e2nd AOV, v\u0103 pute\u021bi urm\u0103ri eforturile de a cre\u0219te implicarea clien\u021bilor pentru a cre\u0219te profiturile \u0219i <a href=\"https:\/\/vibetrace.com\/ro\/medie-profit-marja\/\" data-type=\"post\" data-id=\"19260\">cre\u0219te profitul brut<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cum se calculeaz\u0103 AOV<\/strong><\/h3>\n\n\n\n<p>Odat\u0103 ce decide\u021bi s\u0103 urm\u0103ri\u021bi valoarea medie a comenzii, este o valoare simpl\u0103 de calculat. Tot ce trebuie s\u0103 face\u021bi este s\u0103 v\u0103 \u00eemp\u0103r\u021bi\u021bi veniturile totale la num\u0103rul de comenzi \u00eentr-o anumit\u0103 perioad\u0103 de timp.<\/p>\n\n\n\n<p>C\u00e2nd face\u021bi modific\u0103ri pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi veniturile totale, AOV v\u0103 ofer\u0103 o modalitate u\u0219oar\u0103 de a v\u0103 urm\u0103ri progresul.<\/p>\n\n\n\n<p><strong>AOV = Venitul total \/ Num\u0103rul de comenzi<\/strong><\/p>\n\n\n\n<p>De exemplu, ave\u021bi un magazin de \u00eembr\u0103c\u0103minte online \u0219i dori\u021bi s\u0103 urm\u0103ri\u021bi AOV \u00een ultima lun\u0103. Venitul total din ultima lun\u0103 a fost de 400.000 de lire sterline. Num\u0103rul total de comenzi a fost de 4.234. Acum ave\u021bi toate informa\u021biile de care ave\u021bi nevoie pentru a calcula AOV:<\/p>\n\n\n\n<p><strong>\u00a3400,000 \/ 4,234 = \u00a394.47<\/strong><\/p>\n\n\n\n<p>Prin urmare, AOV-ul t\u0103u pentru ultimul trimestru a fost <strong>\u00a394.47<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>De ce trebuie s\u0103 urm\u0103ri\u021bi AOV?<\/strong><\/h3>\n\n\n\n<p>Valoarea medie a comenzii este o m\u0103sur\u0103 important\u0103 care poate fi utilizat\u0103 \u00een numeroase moduri pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi compania. Una dintre utiliz\u0103rile sale cele mai importante este c\u0103 v\u0103 ofer\u0103 informa\u021bii care s\u0103 v\u0103 ajute s\u0103 \u00een\u021belege\u021bi mai multe despre obiceiurile de cump\u0103rare ale clien\u021bilor dvs.<\/p>\n\n\n\n<p>Cunoa\u0219terea obiceiurilor lor v\u0103 permite s\u0103 lua\u021bi mai multe decizii de afaceri bazate pe date. Poate ajuta la realizarea unor lucruri precum formularea unor metode mai bune de estimare a inventarului sau dezvoltarea unor campanii de marketing mai eficiente.\u00a0\u00a0<\/p>\n\n\n\n<p>AOV mediu pentru afacerile de comer\u021b electronic este <a href=\"https:\/\/www.irpcommerce.com\/en\/us\/ecommercemarketdata.aspx\" target=\"_blank\" rel=\"noopener\">\u00a388.36,<\/a> care este \u00een cre\u0219tere cu 22,36% fa\u021b\u0103 de aceast\u0103 perioad\u0103 anul trecut. Urm\u0103rirea acestei valori poate deveni, de asemenea, unul dintre cei mai valoro\u0219i indicatori cheie de performan\u021b\u0103 (KPI) \u00een afacerea dvs. de comer\u021b electronic. AOV va varia \u00een func\u021bie de pre\u021bul produselor dvs. <\/p>\n\n\n\n<p>Dac\u0103 v\u0103 modifica\u021bi pre\u021burile, AOV se va modifica, ceea ce va afecta marja de profit. Sfatul nostru este s\u0103 testa\u021bi pre\u021burile \u00een cre\u0219tere ale celor mai bine v\u00e2ndute dvs. p\u00e2n\u0103 la 5-10%. Ve\u021bi observa o cre\u0219tere a AOV imediat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-1.png\" alt=\"\" class=\"wp-image-24197\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-1.png 1000w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-1-300x200.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-1-768x512.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-1-18x12.png 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Cunoa\u0219terea obiceiurilor clien\u021bilor v\u0103 poate ajuta s\u0103 evalua\u021bi succesul \u00een:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategii de marketing<\/li>\n\n\n\n<li>Branding<\/li>\n\n\n\n<li>Design site \u0219i experien\u021b\u0103 utilizator<\/li>\n\n\n\n<li>Strategii de stabilire a pre\u021burilor<\/li>\n<\/ul>\n\n\n\n<p>De asemenea, pute\u021bi utiliza Valoarea medie a comenzii \u00eempreun\u0103 cu alte valori comerciale. Acest lucru v\u0103 poate oferi o imagine complet\u0103 a profitabilit\u0103\u021bii dvs. \u0219i a modurilor \u00een care v\u0103 pute\u021bi \u00eembun\u0103t\u0103\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Provoc\u0103ri ale valorii medii a comenzii<\/strong><\/h3>\n\n\n\n<p>AOV este o m\u0103sur\u0103 util\u0103, dar nu este lipsit\u0103 de limit\u0103ri. La fel ca majoritatea valorilor, nu ofer\u0103 \u00eentotdeauna o imagine complet\u0103 dac\u0103 nu \u021bine\u021bi cont de alte date. Iat\u0103 c\u00e2teva lucruri la care trebuie s\u0103 \u021bine\u021bi cont atunci c\u00e2nd urm\u0103ri\u021bi AOV.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gama de pre\u021buri<\/strong><\/h3>\n\n\n\n<p>Deoarece AOV ia \u00een considerare doar mediile, poate fi \u00een\u0219el\u0103tor. De exemplu, dac\u0103 unul dintre articolele dvs. cele mai v\u00e2ndute este de 8 GBP, dar ave\u021bi un procent mic de clien\u021bi care cump\u0103r\u0103 unul dintre produsele dvs. mai scumpe la un pre\u021b de 120 GBP. <\/p>\n\n\n\n<p>\u00cen func\u021bie de v\u00e2nz\u0103rile dvs. de peste un sfert \u0219i de c\u00e2\u021bi clien\u021bi v\u0103 cump\u0103r\u0103 articolele scumpe, acest lucru ar putea modifica drastic AOV.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"195\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-2.png\" alt=\"\" class=\"wp-image-24198\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-2.png 682w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-2-300x86.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-2-18x5.png 18w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<p>Morala pove\u0219tii este c\u0103 valorile aberante pot avea un impact semnificativ asupra mediei. Pentru a combate acest lucru, utiliza\u021bi valori precum valoarea medie a co\u0219ului, pentru a v\u0103 face o idee despre comportamentul clien\u021bilor. De asemenea, pute\u021bi s\u0103 v\u0103 uita\u021bi la pre\u021bul articolelor dvs. cel mai des v\u00e2ndute \u0219i la valoarea comenzilor dvs. cele mai mari \u0219i cele mai mici.<\/p>\n\n\n\n<p>Lu\u00e2nd \u00een considerare gama de pre\u021buri a produselor dvs., pute\u021bi ob\u021bine o imagine mai precis\u0103 a tendin\u021belor de cump\u0103rare. Aminti\u021bi-v\u0103, \u00een 2021, nu trebuie s\u0103 urm\u0103ri\u021bi totul singur. <\/p>\n\n\n\n<p>Exist\u0103 o mul\u021bime de automatiz\u0103ri robotizate a proceselor sau <a href=\"https:\/\/www.ringcentral.co.uk\/gb\/en\/blog\/best-rpa-tools\/\" target=\"_blank\" rel=\"noopener\">Instrumente RPA<\/a>, disponibil pentru dvs. Aceste instrumente v\u0103 permit s\u0103 urm\u0103ri\u021bi cantit\u0103\u021bi mari de date \u00een timp real, f\u0103r\u0103 a avea nevoie vreodat\u0103 de acea pauz\u0103 de pr\u00e2nz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Costul dvs<\/strong><\/h3>\n\n\n\n<p>Pute\u021bi cre\u0219te AOV cu strategii precum sc\u0103derea pre\u021burilor, dar nu \u00eenseamn\u0103 nimic dac\u0103 costul general este prea mare. Deoarece Valoarea medie a comenzii se uit\u0103 la num\u0103rul de comenzi \u0219i la venituri, nu ia \u00een considerare costurile m\u0103rfurilor v\u00e2ndute (COGS). De asemenea, cel mai probabil, marjele dvs. de profit variaz\u0103 \u00eentre produse.<\/p>\n\n\n\n<p>Vestea bun\u0103 este c\u0103 probabil c\u0103 v\u0103 urm\u0103ri\u021bi deja \u00eendeaproape costurile generale. C\u00e2nd v\u0103 uita\u021bi la AOV, urm\u0103ri\u021bi profitul \u0219i COGS. AOV mai mare nu este \u00eentotdeauna mai bun, a\u0219a c\u0103 asigura\u021bi-v\u0103 c\u0103 exist\u0103 un echilibru \u00eentre valorile dvs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce valori s\u0103 urm\u0103ri\u021bi cu valoarea medie a comenzii<\/strong><\/h2>\n\n\n\n<p>AOV poate fi valorificat al\u0103turi de alte valori. Ce anume ar trebui s\u0103 folose\u0219ti? S\u0103 trecem peste op\u021biunile tale \u0219i s\u0103 discut\u0103m de ce aceste valori v\u0103 pot oferi date importante pentru a v\u0103 ajuta s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi profitul companiei dvs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rata de conversie<\/strong><\/h3>\n\n\n\n<p>Rata de conversie m\u0103soar\u0103 procentul de vizitatori care efectueaz\u0103 o anumit\u0103 ac\u021biune pe site-ul dvs. Prin calcul <a href=\"https:\/\/vibetrace.com\/ro\/serviciu-de-optimizare-a-ratei-de-conversie\/\" data-type=\"post\" data-id=\"23439\">Rata de conversie<\/a> cu AOV, v\u0103 pute\u021bi calcula venitul brut \u0219i pute\u021bi ajuta la optimizarea ratei de conversie. Cu toate acestea, nu exist\u0103 o singur\u0103 modalitate de a m\u0103sura ratele de conversie.<\/p>\n\n\n<div class=\"gb-container gb-container-bc53bdfe\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-c8c301d0 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru cre\u0219terea ratei de conversie?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-4032ca8d gb-headline-text\">Afla\u021bi cum s\u0103 cre\u0219te\u021bi rata de conversie cu decizii inteligente bazate pe date \u0219i folosind software-ul de automatizare de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-3bc9c6f2\">\n\n<a class=\"gb-button gb-button-16e8d80b gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\">Cre\u0219terea conversiei<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u00cen func\u021bie de obiectivele companiei dvs., pute\u021bi defini o \u201econversie\u201d \u00een diferite moduri, cum ar fi clien\u021bii:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Efectuarea unei achizi\u021bii<\/li>\n\n\n\n<li>Ad\u0103ugarea articolelor \u00een co\u0219ul de cump\u0103r\u0103turi<\/li>\n\n\n\n<li>\u00cenregistrarea pe site-ul dvs<\/li>\n\n\n\n<li>Trimiterea unui formular \u201eContacta\u021bi-ne\u201d.<\/li>\n\n\n\n<li>Interac\u021biunea cu site-ul t\u0103u pe re\u021belele sociale<\/li>\n<\/ul>\n\n\n\n<p>Arunca\u021bi o privire la aceast\u0103 analiz\u0103 a p\u00e2lniei pentru a v\u0103 face o idee despre modul \u00een care defini\u021bi \u201econversie\u201d v\u0103 afecteaz\u0103 rata de conversie:<\/p>\n\n\n\n<p>Utiliza\u021bi aceast\u0103 formul\u0103 pentru a m\u0103sura rata de conversie:<\/p>\n\n\n\n<p><strong>Rata de conversie = (Conversii \/ Total vizitatori) x 100%<\/strong><\/p>\n\n\n\n<p>De exemplu, afacerea dvs. de comer\u021b electronic urm\u0103re\u0219te conversiile num\u0103rului de clien\u021bi care au f\u0103cut achizi\u021bii luna aceasta. Site-ul dvs. a avut 400.000 de vizitatori \u00een ultimul trimestru, dintre care 10.000 au f\u0103cut o achizi\u021bie. Rata ta de conversie ar fi:<\/p>\n\n\n\n<p><strong>(10.000 \/ 400.000) x 100% = 2,5% Rata de conversie<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Venituri brute<\/strong><\/h3>\n\n\n\n<p>Acum c\u0103 a\u021bi calculat rata de conversie, o pute\u021bi utiliza \u00eempreun\u0103 cu AOV pentru a v\u0103 m\u0103sura venitul brut. <\/p>\n\n\n\n<p>Acest lucru v\u0103 ajut\u0103 s\u0103 v\u0103 \u00een\u021belege\u021bi mai bine rezultatul final \u0219i s\u0103 v\u0103 urm\u0103ri\u021bi cre\u0219terea \u2013 \u0219i, f\u0103c\u00e2nd acest lucru, v\u0103 ofer\u0103 un num\u0103r solid pe care s\u0103 \u00eel prezenta\u021bi la \u00eent\u00e2lnirile dvs. stand up, pentru a oferi echipei dvs. o imagine instantanee a modului \u00een care v\u0103 \u00eendeplini\u021bi obiectivele de referin\u021b\u0103.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu e-commerce Analytics?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Testa\u021bi gratuit instrumentul nostru pentru a vedea cum func\u021biile noastre de analiz\u0103 a comer\u021bului electronic v\u0103 vor ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campaniile de marketing \u00eentr-un mod mult mai bun.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Pentru a calcula venitul brut:<\/p>\n\n\n\n<p><strong>Total vizitatori x Rata de conversie x AOV = Venituri brute<\/strong><\/p>\n\n\n\n<p>De exemplu, dac\u0103 a\u021bi avut 400.000 de vizitatori \u00een ultimul trimestru cu o rat\u0103 de conversie de 2,5% \u0219i un AOV de 94,47 GBP, venitul dvs. brut ar fi:<\/p>\n\n\n\n<p><strong>400.000 x 2,51 TP3T x 94,47 GBP = 944.700 GBP pentru ultimul trimestru<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alte valori utile legate de valoarea medie a comenzii<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/vibetrace.com\/ro\/frecventa-de-cumparare\/\" data-type=\"post\" data-id=\"19820\">Frecven\u021ba de cump\u0103rare<\/a>: Acesta arat\u0103 num\u0103rul mediu de comenzi plasate de un singur client.<\/li>\n\n\n\n<li>Valoarea medie a co\u0219ului: Cunoscut\u0103 \u0219i ca dimensiune medie a co\u0219ului, m\u0103soar\u0103 num\u0103rul de articole v\u00e2ndute per comand\u0103. Atunci c\u00e2nd este combinat cu AOV, ob\u021bine\u021bi o viziune mai holistic\u0103 asupra tendin\u021belor dvs. de v\u00e2nz\u0103ri.<\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\" data-type=\"post\" data-id=\"18989\">Valoarea de via\u021b\u0103 a clientului <\/a>(CLV): Aceast\u0103 m\u0103sur\u0103toare m\u0103soar\u0103 profitul total pe care afacerea dvs. \u00eel face de la un client \u00een \u00eentreaga rela\u021bie a acestuia cu compania dvs. V\u0103 ofer\u0103 o perspectiv\u0103 asupra c\u00e2t de valoro\u0219i sunt clien\u021bii dvs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Cele mai bune practici pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi valoarea medie a comenzii<\/h2>\n\n\n\n<p>Acum c\u0103 am discutat despre elementele de baz\u0103 ale AOV \u0219i al\u021bi factori pe care ar trebui s\u0103 \u00eei lua\u021bi \u00een considerare, s\u0103 vedem modurile \u00een care v\u0103 pute\u021bi \u00eembun\u0103t\u0103\u021bi valoarea medie a comenzii. Dac\u0103 nu sunte\u021bi mul\u021bumit de cifrele dvs. actuale, exist\u0103 multe moduri \u00een care le pute\u021bi cre\u0219te.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>De la promo\u021bii \u0219i strategii de marketing la <a href=\"https:\/\/vibetrace.com\/ro\/este-ghidat-de-vanzarea-unui-unicorn-magic-pentru-comertul-electronic\/\" data-type=\"post\" data-id=\"23230\">v\u00e2nzare dirijat\u0103<\/a>, exist\u0103 strategii pe care le pute\u021bi folosi pentru a v\u0103 cre\u0219te AOV \u0219i, \u00een cele din urm\u0103, venitul brut. Iat\u0103 c\u00e2teva dintre cele mai bune strategii pentru \u00eembun\u0103t\u0103\u021birea AOV.<\/p>\n\n\n\n<p>Pentru a optimiza valoarea medie a comenzii, ar trebui s\u0103 apela\u021bi la pre\u021burile curente. Asigura\u021bi-v\u0103 c\u0103 evalua\u021bi metodic sensibilitatea la pre\u021b pentru a g\u0103si pre\u021bul optim pentru produsele dvs. Vrei s\u0103-\u021bi dai seama ce sunt clien\u021bii t\u0103i dispu\u0219i s\u0103 pl\u0103teasc\u0103 pentru orice produs dat, f\u0103r\u0103 a-i \u00eenstr\u0103ina.<\/p>\n\n\n\n<p>O alt\u0103 modalitate de a v\u0103 optimiza pre\u021burile este s\u0103 v\u0103 reduce\u021bi COGS. Asta nu \u00eenseamn\u0103 c\u0103 ar trebui s\u0103 t\u0103ia\u021bi col\u021buri. Cu toate acestea, uneori, cump\u0103r\u0103turile pentru noi furnizori sau externalizarea anumitor procese v\u0103 permit s\u0103 reduce\u021bi pre\u021burile pentru a atrage mai mul\u021bi clien\u021bi la produs, f\u0103r\u0103 a v\u0103 compromite profiturile. De asemenea, pute\u021bi oferi reduceri de volum.<\/p>\n\n\n\n<p>C\u00e2nd parcurge\u021bi procesul de g\u0103sire a acestui pre\u021b optim, o pute\u021bi face \u00een mai multe moduri. Pute\u021bi oferi pre\u021buri diferite pentru diferite culori. <\/p>\n\n\n\n<p>De exemplu, dac\u0103 compania dvs. online vinde o rochie \u00een cinci culori diferite, pute\u021bi varia u\u0219or pre\u021burile pentru a vedea dac\u0103 un pre\u021b vinde mai multe articole. Dac\u0103 folose\u0219ti aceast\u0103 strategie, ai grij\u0103 s\u0103 \u021bii cont de nuan\u021bele tale mai populare atunci c\u00e2nd au acela\u0219i pre\u021b.<\/p>\n\n\n\n<p>Pentru a testa pre\u021burile, pute\u021bi, de asemenea, s\u0103 modifica\u021bi pre\u021burile unui produs \u00een timp \u0219i s\u0103 urm\u0103ri\u021bi v\u00e2nz\u0103rile. Indiferent de strategia pe care o alege\u021bi, asigura\u021bi-v\u0103 c\u0103 ave\u021bi \u00een vedere experien\u021ba utilizatorului. <\/p>\n\n\n\n<p>Finalizarea acestor teste necesit\u0103 o gestionare adecvat\u0103 a inventarului pentru a o face corect. Nu dori\u021bi s\u0103 epuiza\u021bi stocul pentru articolul pe care \u00eel testa\u021bi. Acest lucru trebuie s\u0103 fie c\u00e2nt\u0103rit fa\u021b\u0103 de obiectivul dvs. de a nu avea niciun stoc mort.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Oferi\u021bi pachete \u0219i pachete<\/strong><\/h3>\n\n\n\n<p>O modalitate sigur\u0103 de a-i determina pe clien\u021bi s\u0103 cumpere mai multe este de a oferi pachete de produse care le economisesc bani. Gruparea v\u0103 cre\u0219te AOV prin \u00eencurajarea clien\u021bilor s\u0103 cumpere mai multe articole. De\u0219i pot primi o reducere mic\u0103, vor avea o comand\u0103 mai mare \u00een general.<\/p>\n\n\n\n<p>Oferirea de pachete \u0219i pachete nu numai c\u0103 v\u0103 m\u0103re\u0219te AOV \u0219i profitul general, dar ofer\u0103 \u0219i o experien\u021b\u0103 mai bun\u0103 pentru clien\u021bi. Pute\u021bi crea aceste pachete pentru a r\u0103spunde nevoilor specifice ale clien\u021bilor dvs. \u0219i pentru a cultiva experien\u021be specifice cu marca dvs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-6.png\" alt=\"\" class=\"wp-image-24210\" style=\"width:354px;height:354px\" width=\"354\" height=\"354\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-6.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-6-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-6-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-6-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-6-12x12.png 12w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/figure>\n\n\n\n<p>De asemenea, pute\u021bi cere clien\u021bilor s\u0103-\u0219i construiasc\u0103 propriul pachet, cum ar fi produsele de cur\u0103\u021bare Scentsy. Compania permite clien\u021bilor s\u0103i s\u0103-\u0219i construiasc\u0103 pachetele doar cu parfumurile pe care le doresc. <\/p>\n\n\n\n<p>Av\u00e2nd pachete personalizabile cre\u0219te \u0219ansa de a face v\u00e2nzare \u0219i ofer\u0103, de asemenea, mai mult\u0103 personalizare pentru clien\u021bii t\u0103i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Crea\u021bi reduceri bazate pe prag \u0219i transport gratuit<\/strong><\/h3>\n\n\n\n<p>O alt\u0103 strategie esen\u021bial\u0103 pentru cre\u0219terea AOV este de a avea reduceri bazate pe prag \u0219i transport gratuit. Tot ceea ce \u00eenseamn\u0103 c\u0103 clien\u021bii trebuie s\u0103 ating\u0103 o valoare minim\u0103 de achizi\u021bie pentru a primi un anumit beneficiu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"382\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-7.png\" alt=\"\" class=\"wp-image-24211\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-7.png 685w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-7-300x167.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-7-18x10.png 18w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/figure>\n\n\n\n<p>\u00cen comer\u021bul electronic de ast\u0103zi, cea mai popular\u0103 versiune a acesteia este transportul gratuit. Clien\u021bii ur\u0103sc s\u0103 pl\u0103teasc\u0103 costurile de transport, deoarece este doar o cheltuial\u0103 suplimentar\u0103 pentru care nu sunt recompensa\u021bi.<\/p>\n\n\n\n<p> Mul\u021bi dintre clien\u021bii dvs. vor fi dispu\u0219i s\u0103 pl\u0103teasc\u0103 10 GBP \u00een plus pentru a economisi 2,50 GBP \u00een transport. Aceasta este o ofert\u0103 simpl\u0103 care v\u0103 poate cre\u0219te rata de conversie \u0219i AOV simultan.<\/p>\n\n\n\n<p>\u00cen loc s\u0103 stabili\u021bi un prag de livrare gratuit\u0103, pute\u021bi oferi \u0219i alte reduceri. De exemplu, pute\u021bi decide c\u0103 dori\u021bi s\u0103 oferi\u021bi o reducere de 10 GBP la comanda total\u0103 a unui client dac\u0103 cheltuie\u0219te 100 GBP sau mai mult. <\/p>\n\n\n\n<p>Sunt \u0219anse ca ei s\u0103 cheltuiasc\u0103 banii \u00een plus, mai ales dac\u0103 erau deja relativ aproape de acel total.<\/p>\n\n\n\n<p>Cea mai bun\u0103 parte a acestei strategii este c\u0103 o pute\u021bi seta pe baza AOV \u0219i a altor obiective. De exemplu, dac\u0103 dori\u021bi s\u0103 cre\u0219te\u021bi AOV, pute\u021bi seta pragul la 30% peste suma actual\u0103.<\/p>\n\n\n\n<p>De\u0219i nu toat\u0103 lumea va lua parte la oferta dvs., aceasta ar trebui s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 imediat AOV \u0219i v\u00e2nz\u0103rile generale. Ave\u021bi grij\u0103 s\u0103 lua\u021bi \u00een considerare costurile de transport, mai ales dac\u0103 expedia\u021bi articole grele \u0219i COGS. <\/p>\n\n\n\n<p>Nu vrei s\u0103 ajungi s\u0103 cheltuie\u0219ti mai mul\u021bi bani dec\u00e2t suplimentul pe care \u00eel aduci de la AOV mai mare. Aminti\u021bi-v\u0103, un AOV crescut nu ar trebui s\u0103 vin\u0103 \u00een detrimentul veniturilor dvs. brute.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Face <a href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\" data-type=\"page\" data-id=\"14116\">recomandari de produse<\/a><\/strong><\/h3>\n\n\n\n<p>Personalizarea este for\u021ba motrice din spatele strategiilor de marketing electronice de succes. Acum ave\u021bi mai mult\u0103 flexibilitate ca niciodat\u0103 \u00een a face recomand\u0103ri vizitatorilor dvs. \u00een func\u021bie de paginile de produse pe care le viziteaz\u0103 sau de ceea ce au comandat anterior. Pute\u021bi face acest lucru pe site-ul dvs. web, aplica\u021bia sau <a href=\"https:\/\/vibetrace.com\/ro\/statistici-de-automatizare-a-marketingului-prin-e-mail\/\" data-type=\"post\" data-id=\"11298\">remarketing prin e-mail<\/a>.<\/p>\n\n\n\n<p>Pe site-ul dvs., pute\u021bi face recomand\u0103ri oferind clien\u021bilor produse complementare pe paginile de produse pe care le viziteaz\u0103. <\/p>\n\n\n\n<p>Pe pagina dvs. de pornire sau de destina\u021bie, le pute\u021bi afi\u0219a \u0219i produse suplimentare pe care nu le-au vizitat, pe baza comenzilor anterioare sau a istoricului de navigare.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"315\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2021\/08\/ecommerce-product-recommendations.webp\" alt=\"\" class=\"wp-image-368\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2021\/08\/ecommerce-product-recommendations.webp 501w, https:\/\/vibetrace.com\/wp-content\/uploads\/2021\/08\/ecommerce-product-recommendations-300x189.webp 300w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/figure>\n\n\n\n<p>Cu o aplica\u021bie mobil\u0103, compania dvs. poate face recomand\u0103ri de produse chiar dac\u0103 clien\u021bii dvs. nu caut\u0103 \u00een mod activ s\u0103 fac\u0103 o achizi\u021bie. Acest lucru se face \u00een principal prin notific\u0103ri push. <\/p>\n\n\n\n<p>Pe baza anumitor declan\u0219atori, cum ar fi zilele de la ultima lor activitate, pute\u021bi trimite notific\u0103ri utilizatorilor dvs. cu recomand\u0103ri de produse despre care crede\u021bi c\u0103 le vor pl\u0103cea.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu recomand\u0103rile de produse?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Pe parcursul c\u0103l\u0103toriei clien\u021bilor, recomandarea produselor joac\u0103 un rol important \u00een cre\u0219terea ratei de conversie. Vezi cum te putem ajuta<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u00cen cele din urm\u0103, remarketingul prin e-mail sau e-mailurile comportamentale este o modalitate excelent\u0103 de a face recomand\u0103ri de produse clien\u021bilor t\u0103i. Acesta este un loc \u00een care pute\u021bi trimite con\u021binut personalizat pe baza profilului clientului respectiv. De exemplu, dac\u0103 clientul dvs. a comandat din magazinul dvs. \u00een urm\u0103 cu o lun\u0103, ar putea fi benefic s\u0103 \u00eei trimite\u021bi un e-mail cu produse similare, pe baza ultimei lor comenzi.<\/p>\n\n\n\n<p>Puterea personaliz\u0103rii nu trebuie s\u0103 se opreasc\u0103 la recomand\u0103rile de produse. De asemenea, pute\u021bi face teste A\/B pentru a potrivi diferite experien\u021be ale utilizatorilor cu diferite profiluri de clien\u021bi pentru a vedea la ce clien\u021bii r\u0103spund cel mai bine. <\/p>\n\n\n\n<p>Doar asigura\u021bi-v\u0103 c\u0103 ave\u021bi o metodologie de testare a software-ului stabilit\u0103 pentru a v\u0103 asigura c\u0103 orice modific\u0103ri pe care le face\u021bi site-ului nu au un impact negativ asupra experien\u021bei utilizatorului.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ave\u021bi un program de fidelizare a clien\u021bilor<\/strong><\/h3>\n\n\n\n<p>Programele de fidelizare a clien\u021bilor ofer\u0103 beneficii at\u00e2t pentru dvs., c\u00e2t \u0219i pentru clien\u021bii dvs., inclusiv cre\u0219terea AOV. Costurile de achizi\u021bie ale clien\u021bilor trebuie s\u0103 fie luate \u00een considerare \u00een contextul valorii medii a comenzii. <\/p>\n\n\n\n<p>Av\u00e2nd rate mai mari de re\u021binere a clien\u021bilor, ob\u021bine\u021bi o valoare general\u0103 mai mare pentru clien\u021bii dvs. \u0219i num\u0103rul dvs. AOV.<\/p>\n\n\n\n<p>Men\u021binerea unei baze de clien\u021bi fideli cost\u0103 mult mai pu\u021bin dec\u00e2t poten\u021bialele de integrare. De fapt, <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener\">82% <\/a>dintre marketerii au declarat c\u0103 \u201ereten\u021bia activ\u0103 a clien\u021bilor\u201d este unul dintre cele mai importante obiective pentru echipa lor CRM.<\/p>\n\n\n\n<p>V\u0103 pute\u021bi reconecta cu clien\u021bii inactivi \u0219i v\u0103 pute\u021bi recompensa sus\u021bin\u0103torii m\u0103rcii prin programul dvs. de fidelizare a clien\u021bilor. Pute\u021bi oferi bonusuri cum ar fi suplimente cu reducere, transport gratuit sau bani de la urm\u0103toarea achizi\u021bie dup\u0103 o anumit\u0103 sum\u0103 cheltuit\u0103 sau puncte c\u00e2\u0219tigate.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor pentru a construi segmente de public \u0219i segmente?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Platforma noastr\u0103 de date despre clien\u021bi v\u0103 permite s\u0103 v\u0103 direc\u021biona\u021bi mai bine vizitatorii \u0219i clien\u021bii folosind grupuri dinamice \u0219i statice. Folosi\u021bi \u00eenv\u0103\u021barea automat\u0103 \u0219i segmentarea AI pentru a v\u0103 viza mai bine campaniile de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Companii precum Amazon au realizat un \u00eentreg model de afaceri \u00een jurul programelor lor de loialitate. Amazon Prime ofer\u0103 lucruri precum transport gratuit, acces la con\u021binut gratuit \u0219i pre\u021buri speciale. De asemenea, are op\u021biuni pentru suplimente, cum ar fi canale, pentru o tax\u0103 lunar\u0103 suplimentar\u0103.<\/p>\n\n\n\n<p>Acest exemplu arat\u0103 c\u00e2t de creativ po\u021bi fi cu programul t\u0103u de fidelitate. C\u00e2nd v\u0103 crea\u021bi programul, lua\u021bi \u00een considerare utilizarea unei table online pentru a colabora cu echipa dvs. pentru a stabili detaliile. Fi\u021bi \u00eendr\u0103zne\u021bi \u0219i asigura\u021bi-v\u0103 c\u0103 func\u021bioneaz\u0103 pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi AOV \u00eempreun\u0103 cu alte valori.<\/p>\n\n\n\n<p>Programele de loialitate func\u021bioneaz\u0103 pentru c\u0103 nu numai c\u0103 \u00eencurajeaz\u0103 clien\u021bii s\u0103 se \u00eentoarc\u0103 la compania ta, ci \u00eei r\u0103spl\u0103tesc pe clien\u021bii care lucreaz\u0103 ca cei mai de \u00eencredere sus\u021bin\u0103tori ai m\u0103rcii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sfaturi pentru optimizarea AOV<\/strong><\/h2>\n\n\n\n<p>De\u0219i aceste strategii sunt excelente pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi valoarea medie a comenzii, ele nu cuprind toate op\u021biunile dvs. Iat\u0103 c\u00e2teva sfaturi pentru a profita la maximum de valoarea AOV.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Upsell \u0219i cross-selling<\/strong><\/h3>\n\n\n\n<p>C\u00e2nd recomanda\u021bi produse sau crea\u021bi pachete, g\u00e2ndi\u021bi-v\u0103 la upselling \u0219i cross-selling. Acesta este doar o alt\u0103 modalitate u\u0219oar\u0103 prin care pute\u021bi \u00eencuraja clien\u021bii s\u0103 cumpere produse complementare sau \u00eembun\u0103t\u0103\u021bite pe baza a ceea ce inten\u021bionau deja s\u0103 cumpere.<\/p>\n\n\n\n<p>\u00cen acest sens, lua\u021bi \u00een considerare urm\u0103toarele sfaturi pentru upselling \u0219i cross-selling:<\/p>\n\n\n\n<p><strong>Oferi\u021bi v\u00e2nz\u0103ri suplimentare cu valoare redus\u0103: <\/strong>Acest lucru va cre\u0219te probabilitatea de a-l ad\u0103uga \u00een co\u0219ul lor.<\/p>\n\n\n\n<p><strong>Nu exagera:<\/strong> F\u0103-\u021bi clien\u021bii s\u0103 simt\u0103 c\u0103 e\u0219ti interesat doar de dorin\u021bele \u0219i nevoile lor. Dac\u0103 vinde\u021bi prea mult, risca\u021bi ca clien\u021bii dvs. s\u0103 simt\u0103 c\u0103 i-au fost v\u00e2ndu\u021bi.<\/p>\n\n\n\n<p><strong>Asigura\u021bi-v\u0103 c\u0103 v\u0103 cunoa\u0219te\u021bi clien\u021bii:<\/strong> Utilizarea software-ului CRM sau a instrumentelor de personalizare v\u0103 ajut\u0103 s\u0103 v\u0103 cunoa\u0219te\u021bi mai bine clien\u021bii \u0219i, prin urmare, v\u0103 face mai capabil s\u0103 le vinde\u021bi. \u00cenainte de a \u00eencerca s\u0103 v\u00e2nd\u0103 \u00een plus sau \u00eencruci\u0219at clien\u021bilor t\u0103i, \u0219tii ce vor ace\u0219tia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Profit\u0103 de cea mai recent\u0103 tehnologie<\/strong><\/h3>\n\n\n\n<p>Modificarea strategiilor tale de marketing poate fi o sarcin\u0103 descurajant\u0103. Din fericire, exist\u0103 o mul\u021bime de instrumente pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi AOV \u00eempreun\u0103 cu al\u021bi indicatori cheie de performan\u021b\u0103 (KPI).<\/p>\n\n\n\n<p>Cu instrumente ca <a href=\"https:\/\/vibetrace.com\/ro\/asistent-digital-2\/\" data-type=\"page\" data-id=\"23431\">Asistent digital<\/a>, pute\u021bi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Permite\u021bi experimentarea rapid\u0103 cu perspective comportamentale<\/li>\n\n\n\n<li>Crea\u021bi un sentiment pozitiv al clien\u021bilor<\/li>\n\n\n\n<li>Crea\u021bi un dialog cu clien\u021bii dvs<\/li>\n\n\n\n<li>V\u00e2nzarea ghidat\u0103 pentru a ajuta clien\u021bii s\u0103 aleag\u0103 cele mai bune produse pentru ei<\/li>\n<\/ul>\n\n\n\n<p>Aceste instrumente v\u0103 permit s\u0103 procesa\u021bi datele mai rapid \u0219i s\u0103 ob\u021bine\u021bi mai multe perspective holistice despre clien\u021bii dvs. Automatizarea \u00eenseamn\u0103, de asemenea, c\u0103 exist\u0103 mai pu\u021bin\u0103 presiune asupra echipei dvs. pentru a gestiona singure toate aspectele personaliz\u0103rii \u0219i promo\u021biilor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Comunica\u021bi cu echipa dvs<\/strong><\/h3>\n\n\n\n<p>Singura modalitate prin care ve\u021bi \u00eembun\u0103t\u0103\u021bi AOV este prin colaborare \u0219i lucru eficient \u00een echip\u0103. Majoritatea companiilor folosesc deja sisteme telefonice de \u00eentreprindere care ofer\u0103 utilizatorilor func\u021bii avansate, cum ar fi apelurile conferin\u021b\u0103, dar exist\u0103 \u0219i alte instrumente pe care le pute\u021bi folosi pentru a lucra eficient, chiar dac\u0103 sunte\u021bi o for\u021b\u0103 de munc\u0103 dispers\u0103.<\/p>\n\n\n\n<p>Alte instrumente includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spa\u021bii de lucru colaborative (cum ar fi Google Docs)<\/li>\n\n\n\n<li>Servicii de chat \u00een echip\u0103, cum ar fi Slack <a href=\"https:\/\/www.dialpad.com\/blog\/video-conferencing-software\/\" target=\"_blank\" rel=\"noopener\">\u200d<\/a><\/li>\n\n\n\n<li>Software pentru videoconferin\u021be<\/li>\n<\/ul>\n\n\n\n<p>Chiar \u0219i cu ajutorul asisten\u021bilor digitali \u0219i al instrumentelor media conectate, eforturile tale de a-\u021bi \u00eembun\u0103t\u0103\u021bi AOV \u00eenc\u0103 au nevoie de atingerea uman\u0103. Comunicarea regulat\u0103 \u0219i deschis\u0103 cu \u00eentreaga ta echip\u0103 va promova idei mai creative \u0219i va face toate echipele mai responsabile pentru \u00eendeplinirea obiectivelor companiei tale atunci c\u00e2nd vine vorba de AOV.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Oferi\u021bi cele mai bune servicii de asisten\u021b\u0103 pentru clien\u021bi<\/strong><\/h3>\n\n\n\n<p>Un alt sfat pentru optimizarea AOV este s\u0103 oferi\u021bi asisten\u021b\u0103 excelent\u0103 pentru clien\u021bi. Clien\u021bii care \u0219tiu c\u0103 achizi\u021bia lor nu prezint\u0103 niciun risc atunci c\u00e2nd cump\u0103r\u0103 mai mult. Modalit\u0103\u021bi excelente de a oferi acest sprijin sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retur etichete de expediere incluse \u00een pachet<\/li>\n\n\n\n<li>Chat live pe site-ul dvs<\/li>\n\n\n\n<li>Asisten\u021b\u0103 prin e-mail cu rate rapide de rota\u021bie<\/li>\n\n\n\n<li>Asisten\u021b\u0103 telefonic\u0103 pentru clien\u021bi<\/li>\n<\/ul>\n\n\n\n<p>Dac\u0103 oferi\u021bi asisten\u021b\u0103 telefonic\u0103, asigura\u021bi-v\u0103 c\u0103 utiliza\u021bi \u0219i analizele centrului de apel \u00eempreun\u0103 cu valorile de comer\u021b electronic. <\/p>\n\n\n\n<p>Acordarea unui serviciu prost pentru clien\u021bi la telefon va duce la sc\u0103derea AOV \u0219i la rate mai mari de abandon al co\u0219ului, deoarece clien\u021bii dvs. vor abandona produsele despre care aveau \u00eentreb\u0103ri.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru a colecta Feedback-ul clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">O strategie de marketing integrat\u0103 trebuie s\u0103 aib\u0103 un sistem de feedback al clien\u021bilor \u0219i s\u0103 fie conectat la Platforma de date despre clien\u021bi. <\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/software-ul-pentru-feedback-ul-clientilor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Dori\u021bi ca clien\u021bii s\u0103 v\u0103 ajung\u0103 rapid \u0219i s\u0103 aib\u0103 o experien\u021b\u0103 excelent\u0103 pentru clien\u021bi. C\u00e2teva valori pe care le pute\u021bi urm\u0103ri pentru a evalua, care includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u200d<strong>Rata apelurilor abandonate (ACR):<\/strong> C\u00e2t de des sunt oprite apelurile \u00eenainte ca \u00eentrebarea unui client s\u0103 fie rezolvat\u0103? <strong>\u200d<\/strong><\/li>\n\n\n\n<li><strong>Timp mediu de manipulare (AHT):<\/strong> C\u00e2t timp dureaz\u0103 echipa ta s\u0103 se ocupe de un apel de la \u00eenceput p\u00e2n\u0103 la sf\u00e2r\u0219it? <strong>\u200d<\/strong><\/li>\n\n\n\n<li><strong>Satisfac\u021bia clientului:<\/strong> C\u00e2t de mul\u021bumi\u021bi sunt clien\u021bii t\u0103i p\u00e2n\u0103 la sf\u00e2r\u0219itul apelului de asisten\u021b\u0103? <strong>\u200d<\/strong><\/li>\n\n\n\n<li><strong>Rata medie de transfer:<\/strong> C\u00e2t de des transfer\u0103 echipa ta un apel? Asigura\u021bi-v\u0103 c\u0103 angaja\u021bii dvs. \u0219tiu cum s\u0103 efectueze un transfer de apel cu succes. \u00cen caz contrar, aceast\u0103 valoare ridicat\u0103 va duce la rate mai mari pentru toate valorile de mai sus pentru call center.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00cencepe\u021bi s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi AOV ast\u0103zi<\/strong><\/h2>\n\n\n\n<p>Acum ave\u021bi toate instrumentele de care ave\u021bi nevoie pentru a calcula valoarea medie a comenzii \u0219i pentru a o folosi pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi afacerea.<\/p>\n\n\n\n<p>Frumuse\u021bea valorific\u0103rii AOV ca KPI este c\u0103 v\u0103 concentra\u021bi energia asupra clien\u021bilor cel mai probabil s\u0103 fac\u0103 o achizi\u021bie. <\/p>\n\n\n\n<p>Pentru ghiduri specifice privind cre\u0219terea AOV:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/vibetrace.com\/ro\/modul-in-care-magazinele-de-moda-pot-creste-valoarea-medie-a-comenzii\/\" data-type=\"post\" data-id=\"20761\">AOV \u0219i industria modei<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda-pentru-alimentare-si-nutritie\/\" data-type=\"post\" data-id=\"23028\">AOV cre\u0219te magazinele de alimente \u0219i nutri\u021bie<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda-magazine-in-aer-liber\/\" data-type=\"post\" data-id=\"22199\">Cre\u0219terea AOV pentru magazinele de exterior \u0219i de echipamente<\/a><\/li>\n<\/ul>\n\n\n\n<p>Tot ce trebuie s\u0103 faci este s\u0103 g\u0103se\u0219ti cea mai bun\u0103 strategie pentru a-\u021bi ghida clien\u021bii poten\u021biali prin c\u0103l\u0103toria lor \u0219i s\u0103-i aju\u021bi s\u0103 descopere \u0219i s\u0103 cumpere articole relevante pentru ei.<\/p>\n\n\n\n<p>\u021aine minte, nu e\u0219ti singur. Exper\u021bii no\u0219tri sunt disponibili pentru a v\u0103 ajuta s\u0103 \u00eencepe\u021bi cu remarketingul prin e-mail, media conectat\u0103 \u0219i un asistent personal pentru a v\u0103 ajuta s\u0103 v\u0103 optimiza\u021bi <a href=\"https:\/\/vibetrace.com\/ro\/valoarea-medie-comanda-pentru-alimentare-si-nutritie\/\" data-type=\"post\" data-id=\"23028\">Valoarea medie a comenzii \u0219i profiturile dvs<\/a>.<\/p>\n\n\n\n<p>Dac\u0103 ave\u021bi \u00eentreb\u0103ri despre modul \u00een care aceste servicii v\u0103 pot fi utile, nu ezita\u021bi s\u0103 ne contacta\u021bi sau s\u0103 solicita\u021bi un demo complet\u00e2nd formularul de mai jos.<\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00e2nd c\u0103uta\u021bi modalit\u0103\u021bi de a v\u0103 urm\u0103ri succesul ca comerciant online, ce... <a title=\"Un ghid complet pentru valoarea medie a comenzii\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/ghid-complet-valoarea-medie-a-comenzii\/\" aria-label=\"Cite\u0219te mai multe despre A complete guide to Average Order Value\"> <\/a><\/p>","protected":false},"author":9,"featured_media":24183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[66,136],"class_list":["post-24172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-average-order-value","tag-ve","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/24172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=24172"}],"version-history":[{"count":8,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/24172\/revisions"}],"predecessor-version":[{"id":24212,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/24172\/revisions\/24212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/24183"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=24172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=24172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=24172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}