{"id":23627,"date":"2023-09-08T18:48:12","date_gmt":"2023-09-08T18:48:12","guid":{"rendered":"https:\/\/vibetrace.com\/?p=23627"},"modified":"2023-10-09T16:06:30","modified_gmt":"2023-10-09T16:06:30","slug":"why-chatbots-dont-work","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/de-ce-chatbot-urile-nu-functioneaza\/","title":{"rendered":"De ce 94% de consumatori ignor\u0103 chatbo\u021bii dvs"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Este u\u0219or s\u0103 fii cuprins de hype-ul din jurul chatbot-urilor de comer\u021b electronic. <\/p>\n\n\n\n<p>Ele sunt adesea descrise ca fiind o modalitate mai rapid\u0103, mai eficient\u0103 \u0219i mai ieftin\u0103 de a interac\u021biona \u0219i de a interac\u021biona cu clien\u021bii online. Dar, de\u0219i ar putea fi eficiente \u0219i rapide, pur \u0219i simplu nu sunt at\u00e2t de bune \u0219i avem dovezi...<\/p>\n\n\n\n<p>Un 94% uria\u0219 de oameni \u00eei ignor\u0103.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id23627_11b6f4-db .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id23627_11b6f4-db .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id23627_11b6f4-db .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id23627_11b6f4-db .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Al nostru<a href=\"https:\/\/vibetrace.com\/ro\/de-ce-cercetatorii-de-comert-electronic-folosesc-site-ul-dvs-ca-o-piatra-de-trecere-catre-alte-site-uri\/\" data-type=\"post\" data-id=\"23645\"> ultimele cercet\u0103ri<\/a> a dezv\u0103luit de ce consumatorii abandoneaz\u0103 un brand pentru altul atunci c\u00e2nd cump\u0103r\u0103 online. Rezultatele dezv\u0103luie \u0219i diferitele <a href=\"https:\/\/vibetrace.com\/ro\/tag\/consumer-journey\/\">comportamentele cump\u0103r\u0103torilor<\/a> expune atunci c\u00e2nd caut\u0103 produse. <\/p>\n\n\n\n<p>Una dintre cele mai importante piese de feedback, direct din gura a peste 2000 de consumatori, a fost c\u0103 doar 6% de cump\u0103r\u0103tori v\u0103 folosesc chatbot-urile \u00een timp ce caut\u0103 produse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chatbo\u021bii nu \u00eenlocuiesc \u00eendrum\u0103ri \u0219i sfaturi<\/h2>\n\n\n\n<p>\u0218tim c\u0103 clien\u021bii \u00eenc\u0103 mai t\u00e2njesc la acel sfat \u0219i experien\u021b\u0103 \u00een magazin pe care le-ar primi \u00een magazin. Cercet\u0103rile noastre de anul trecut au dezv\u0103luit ce produse au fost dificil de cump\u0103rat consumatorilor. <\/p>\n\n\n\n<p>Principalele motive includ dificult\u0103\u021bi de navigare pentru produse online (25%), specifica\u021biile confuze ale produsului (21%) \u0219i imposibilitatea de a solicita \u00eendrumare sau sfaturi unui asistent de v\u00e2nz\u0103ri (21%).<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>\u00cen contextul aducerii online a experien\u021bei \u00een magazin, chatbot-urile \u0219i ferestrele pop-up sunt adesea folosite pentru a replica asistentul de v\u00e2nz\u0103ri despre care britanicii spun c\u0103 \u00eei lipse\u0219te.<\/p>\n\n\n\n<p>Spre deosebire de credin\u021ba popular\u0103, chatbot-ii nu se opre\u0219te atunci c\u00e2nd vine vorba de a oferi o experien\u021b\u0103 bun\u0103. Problema principal\u0103 a chatbot-urilor este c\u0103 ave\u021bi un om care trimite mesaje unei ma\u0219ini \u0219i exasperarea apare adesea \u00een partea uman\u0103. <\/p>\n\n\n\n<p>Un chatbot te \u00eencadreaz\u0103 \u00eentr-un r\u0103spuns \u2013 \u00eenainte de a ob\u021bine opinia unui expert, motiv pentru care ai dori s\u0103 vorbe\u0219ti cu un agent pentru \u00eendrumare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nu exist\u0103 personalizare real\u0103<\/h2>\n\n\n\n<p>Pe m\u0103sur\u0103 ce lumea comer\u021bului electronic devine mai aglomerat\u0103, una dintre c\u0103ile cheie pentru a ie\u0219i \u00een eviden\u021b\u0103 este <a href=\"https:\/\/vibetrace.com\/ro\/software-de-personalizare-web\/\" data-type=\"page\" data-id=\"14370\">prin personalizare<\/a>. Chatbo\u021bii nu fac dec\u00e2t s\u0103 m\u0103reasc\u0103 aspectul personaliz\u0103rii \u0219i, \u00een cele din urm\u0103, nu sunt altceva dec\u00e2t \u00eentreb\u0103ri frecvente interactive.<\/p>\n\n\n\n<p>Chatbo\u021bii au aspectul uman, dar le lipse\u0219te empatia care par s\u0103 colecteze date despre tine. Dac\u0103 un chatbot spune \u201e\u00eemi pare r\u0103u pentru experien\u021ba ta\u201d, pare nesincer.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">C\u0103uta\u021bi o mai bun\u0103 personalizare de marketing \u0219i site-uri?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Sunte\u021bi \u00een locul potrivit. Analiz\u0103m comportamentul \u0219i folosim diverse tehnici pentru a personaliza mesajele \u0219i con\u021binutul de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/software-de-personalizare-web\/\">Afla\u021bi despre personalizare<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Chatbot-urile ofer\u0103 o modalitate scalabil\u0103 de a interac\u021biona unu-la-unu cu cump\u0103r\u0103torii, dar nu reu\u0219esc s\u0103 aib\u0103 conversa\u021bii complexe, pe mai multe straturi, oamenii sunt obi\u0219nui\u021bi s\u0103 aib\u0103 cu al\u021bi oameni \u00een aplica\u021biile de mesagerie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00centreruperea experien\u021bei online<\/h2>\n\n\n\n<p>Linia dintre ad\u0103ugarea de valoare \u0219i cauzarea de frustrare sau \u00eentreruperea unei experien\u021be de cump\u0103r\u0103turi este sub\u021bire. Av\u00e2nd \u00een vedere c\u0103 majoritatea consumatorilor ar prefera s\u0103 nu utiliza\u021bi chatbot-uri automate, aceast\u0103 linie este aproape \u00eentotdeauna dep\u0103\u0219it\u0103.<\/p>\n\n\n\n<p>Aproape inevitabil, p\u0103r\u0103si\u021bi threadul cu mai pu\u021bine informa\u021bii pentru a v\u0103 r\u0103spunde la \u00eentrebare \u0219i iritat. Chatbot-urile pot fi insistente. <\/p>\n\n\n\n<p>Ce pu\u021bin\u0103 personalizare pe care o pot \u00eencerca vine sub forma unor \u00eentreb\u0103ri invazive de la \u00eenceput. Adesea, ve\u021bi descoperi c\u0103 primele dou\u0103 \u00eentreb\u0103ri pe care le pun vor fi numele dvs. complet \u0219i adresa de e-mail. Acest lucru \u00eei oblig\u0103 pe clien\u021bi s\u0103 se angajeze chiar \u00eenainte de a-\u0219i exprima \u00eentreb\u0103rile. <\/p>\n\n\n\n<p>Cine vrea s\u0103 se \u00eenscrie la o list\u0103 de e-mail \u00een acest fel?<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru construirea \u0219i cre\u0219terea listei dvs. de abona\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">V\u0103 putem ajuta la construirea, cre\u0219terea \u0219i cre\u0219terea listei dvs. de abona\u021bi utiliz\u00e2nd strategia \u0219i instrumentele noastre de automatizare.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/creste-lista-abonati\/\">Cre\u0219te\u021bi lista de abona\u021bi<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Da, 21% dintre responden\u021bi spun c\u0103 capacitatea de a ob\u021bine recomand\u0103ri pe site \u0219i 19% spun c\u0103 capacitatea de a ob\u021bine sfaturi \u0219i \u00eendrum\u0103ri pe site le-ar oferi mai mult\u0103 \u00eencredere \u00een cump\u0103rare. <\/p>\n\n\n\n<p>Dar at\u00e2t chatbot-urile, c\u00e2t \u0219i pop-up-urile nu sunt strategiile pentru a r\u0103spunde apelului pentru sfaturi \u0219i \u00eendrum\u0103ri. Dovada este \u00een cifre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exist\u0103 o modalitate mai bun\u0103 de a ghida clien\u021bii<\/h2>\n\n\n\n<p>\u00cendrumarea \u0219i sfaturile pe care le-a\u021bi ob\u021bine dintr-o experien\u021b\u0103 \u00een magazin ar trebui s\u0103 \u00eenceap\u0103 cu acelea\u0219i cerin\u021be: empatie, cunoa\u0219tere a produsului \u0219i \u00een\u021belegere. <\/p>\n\n\n\n<p>Exist\u0103 tehnologie care v\u0103 poate ajuta s\u0103 v\u0103 ghida\u021bi clien\u021bii c\u0103tre produsul pe care \u00eel caut\u0103, oferindu-le \u00een acela\u0219i timp \u00eencrederea de a cump\u0103ra de la dvs.<\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/este-ghidat-de-vanzarea-unui-unicorn-magic-pentru-comertul-electronic\/\" data-type=\"post\" data-id=\"23230\">Software de v\u00e2nzare ghidat\u0103<\/a> simuleaz\u0103 procesul de consultare \u00een magazin, ajut\u00e2nd clien\u021bii s\u0103 g\u0103seasc\u0103 \u0219i s\u0103 cumpere produsele potrivite online \u2013 cu \u00eencredere. <\/p>\n\n\n\n<p>Din <a href=\"https:\/\/vibetrace.com\/ro\/soft-eticheta-alba-recomandari-produs\/\" data-type=\"post\" data-id=\"21733\">recomandari de produse<\/a> la secven\u021bele de rezolvare a problemelor, instrumentele de v\u00e2nzare ghidat\u0103 ofer\u0103 clien\u021bilor \u00eendrumarea pe care o caut\u0103 pentru a cre\u0219te \u0219ansele de conversie \u0219i pentru a v\u0103 stimula economia.<\/p>\n\n\n\n<p>\u00cen plus, aceste instrumente ajut\u0103 o marc\u0103 s\u0103 interac\u021bioneze \u0219i s\u0103 interac\u021bioneze cu un client \u00eentr-un mod semnificativ. O tactic\u0103 care atrage cu adev\u0103rat interac\u021biunea cu un client este un asistent digital de cump\u0103r\u0103turi care se afl\u0103 la fa\u021ba locului pentru a ajuta la simplificarea deciziilor. <\/p>\n\n\n\n<p>Aceast\u0103 tehnologie se declan\u0219eaz\u0103 la momentul potrivit, ghid\u00e2nd un client printr-o cale de \u00eentreb\u0103ri luate \u00een considerare (cum ar fi asistentul din magazin), restr\u00e2ng\u00e2nd lista de c\u0103utare la cel mai optim produs pentru a se potrivi nevoilor sale.<\/p>\n\n\n\n<p>\u00cen cazul nostru, <strong>acest instrument se nume\u0219te Asistent digital. <\/strong><\/p>\n\n\n\n<p>Este asistentul dvs. personal online, care v\u0103 ajut\u0103 s\u0103 vinde\u021bi produse \u0219i s\u0103 sprijine clien\u021bii. Mai bine, va genera o experien\u021b\u0103 mai bun\u0103 pentru clien\u021bi, va cre\u0219te ratele de conversie, AOV \u0219i va cre\u0219te veniturile. Este acela\u0219i asistent de v\u00e2nz\u0103ri descris mai devreme care poate r\u0103spunde nevoilor clien\u021bilor.<\/p>\n\n\n\n<p>Da, a\u021bi putea argumenta c\u0103, la fel ca un chatbot, exist\u0103 un element sau un con\u021binut prescris utilizat de Digital Assistant care poate pierde indiciile sociale. <\/p>\n\n\n\n<p>Dar, ca \u0219i asistentul de v\u00e2nz\u0103ri din magazin, aceast\u0103 solu\u021bie poate fi configurat\u0103 pentru a fi pornit\u0103 \u0219i atent\u0103, relu\u00e2nd ezitarea clientului de a cump\u0103ra \u0219i oferind solu\u021bia. \u0218i po\u021bi \u00eenv\u0103\u021ba din asta.<\/p>","protected":false},"excerpt":{"rendered":"<p>Este u\u0219or s\u0103 fii cuprins de hype-ul din jurul chatbot-urilor de comer\u021b electronic. Ei sunt adesea\u2026 <a title=\"De ce 94% de consumatori ignor\u0103 chatbo\u021bii dvs\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/de-ce-chatbot-urile-nu-functioneaza\/\" aria-label=\"Cite\u0219te mai multe despre De ce 94% de consumatori ignor\u0103 chatbo\u021bii t\u0103i\"> <\/a><\/p>","protected":false},"author":8,"featured_media":24310,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[153,151,136],"class_list":["post-23627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-chatbots","tag-customer-experience","tag-ve","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=23627"}],"version-history":[{"count":6,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23627\/revisions"}],"predecessor-version":[{"id":24318,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23627\/revisions\/24318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/24310"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=23627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=23627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=23627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}