{"id":23618,"date":"2023-09-12T18:40:42","date_gmt":"2023-09-12T18:40:42","guid":{"rendered":"https:\/\/vibetrace.com\/?p=23618"},"modified":"2023-10-09T16:07:25","modified_gmt":"2023-10-09T16:07:25","slug":"ecommerce-content-marketing-process","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/proces-de-marketing-de-continut-pentru-comertul-electronic\/","title":{"rendered":"Cum s\u0103 crea\u021bi un proces de marketing de con\u021binut pentru comer\u021bul electronic pentru a ob\u021bine rezultate"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u201eCon\u021binutul este locul \u00een care m\u0103 a\u0219tept ca o mare parte din banii reali s\u0103 fie c\u00e2\u0219tiga\u021bi pe internet, a\u0219a cum a fost \u00een difuzare.\u201d - Bill Gates<\/p>\n\n\n\n<p>\u00cen 1996, Bill Gates a scris un eseu care con\u021bine citatul de mai sus, intitulat potrivit Content is King. Sari \u00eenainte cu 25 de ani, iar cuvintele lui sunt chiar mai adev\u0103rate ast\u0103zi dec\u00e2t erau \u00een 1996.<\/p>\n\n\n\n<p>Pentru retailerii de comer\u021b electronic, etapa profesional\u0103 este din ce \u00een ce mai competitiv\u0103. Pia\u021ba de comer\u021b electronic din Marea Britanie este a patra ca m\u0103rime din lume, cu a <a href=\"https:\/\/ecommercedb.com\/en\/markets\/gb\/all\" target=\"_blank\" rel=\"noopener\">venituri de $105 miliarde<\/a> \u00een 2020. Acest venit reprezint\u0103 o cre\u0219tere de 27% fa\u021b\u0103 de 2019, u\u0219or \u00een urma ratei de cre\u0219tere global\u0103 de 29%.<\/p>\n\n\n\n<p>\u00cen calitate de proprietar de afaceri de comer\u021b electronic, a fi \u00een v\u00e2rful jocului de con\u021binut este esen\u021bial pentru succes, permi\u021b\u00e2ndu-v\u0103 s\u0103 interac\u021biona\u021bi cu clien\u021bii \u0219i s\u0103 cre\u0219te\u021bi v\u00e2nz\u0103rile \u0219i ratele de conversie. <\/p>\n\n\n\n<p>Este posibil s\u0103 folosi\u021bi deja grozav <a href=\"https:\/\/vibetrace.com\/ro\/automatizare-de-marketing-gazduita\/\" data-type=\"page\" data-id=\"15099\">instrumente de comunicare <\/a>\u00een afacerea ta, dar ce faci cu con\u021binutul t\u0103u?<\/p>\n\n\n\n<p>Dar s\u0103 facem un pas \u00eenapoi. Ce este marketingul de con\u021binut pentru comer\u021bul electronic \u0219i cum crea\u021bi strategii pentru a atrage mai mul\u021bi clien\u021bi s\u0103 v\u0103 r\u0103sfoiasc\u0103 paginile de produse? S\u0103 ne uit\u0103m la ce alc\u0103tuie\u0219te procesul de marketing de con\u021binut pentru comer\u021bul electronic, acoperind urm\u0103toarele sec\u021biuni:<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id23618_783a1c-82 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id23618_783a1c-82 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id23618_783a1c-82 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id23618_783a1c-82 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\">Ce este marketingul de con\u021binut pentru comer\u021bul electronic?<\/h2>\n\n\n\n<p>Dac\u0103 sunte\u021bi \u00een c\u0103utarea unei defini\u021bii a marketingului de con\u021binut, probabil aceasta este:<\/p>\n\n\n\n<p>\u201eMarketingul de con\u021binut este o abordare strategic\u0103 de marketing axat\u0103 pe crearea \u0219i distribuirea de con\u021binut valoros, relevant \u0219i consecvent pentru a atrage \u0219i men\u021bine un public clar definit \u2013 \u0219i, \u00een cele din urm\u0103, pentru a conduce la ac\u021biuni profitabile ale clien\u021bilor.\u201d<\/p>\n\n\n\n<p>\u00cen lumea modern\u0103 a comer\u021bului electronic \u0219i a marketingului digital, agen\u021bii de marketing de con\u021binut prezen\u021bi pot varia ca scop. Planul t\u0103u de marketing ar trebui s\u0103 conduc\u0103 oamenii c\u0103tre site-ul t\u0103u web \u0219i poate fi mai valoros dec\u00e2t traficul organic de la un motor de c\u0103utare. Ar trebui s\u0103 c\u0103uta\u021bi s\u0103 construi\u021bi \u00eencredere \u0219i cu poten\u021bialii clien\u021bi.<\/p>\n\n\n\n<p>Pute\u021bi prezenta \u0219i difuza con\u021binut \u00een diferite moduri, folosind a <a href=\"https:\/\/vibetrace.com\/ro\/asistent-digital-2\/\" data-type=\"page\" data-id=\"23431\">Asistent digital<\/a> pentru a sugera con\u021binut clien\u021bilor de pe site-ul dvs., Connected Media pentru a conecta canale \u0219i platforme \u00eempreun\u0103 sau pentru a folosi remarketingul prin e-mail pentru cei care \u0219i-au abandonat co\u0219urile de cump\u0103r\u0103turi.<\/p>\n\n\n\n<p>Ideile de con\u021binut valoroase dep\u0103\u0219esc cu mult textul simplu \u0219i pot include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post\u0103ri pe blog<\/li>\n\n\n\n<li>Buletine informative<\/li>\n\n\n\n<li>Post\u0103ri pe re\u021belele sociale<\/li>\n\n\n\n<li>Infografice interactive<\/li>\n\n\n\n<li>Tutoriale<\/li>\n\n\n\n<li>Con\u021binut video<\/li>\n\n\n\n<li>Imagini<\/li>\n\n\n\n<li>hartii albe<\/li>\n\n\n\n<li>C\u0103r\u021bi electronice<\/li>\n\n\n\n<li>Studii de caz<\/li>\n\n\n\n<li>Backlink-uri<\/li>\n\n\n\n<li>Podcasturi<\/li>\n\n\n\n<li>Reclame PPC (plat\u0103-pe-clic).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Este important marketingul de con\u021binut pentru comer\u021bul electronic?<\/h2>\n\n\n\n<p>Marketingul de con\u021binut pentru comer\u021bul electronic este nu numai important, ci \u0219i esen\u021bial dac\u0103 dori\u021bi ca eforturile dvs. de marketing s\u0103 interac\u021bioneze cu clien\u021bii \u0219i s\u0103-i conduc\u0103 prin canalul dvs. de v\u00e2nz\u0103ri. Companiile care public\u0103 bloguri tind s\u0103 ob\u021bin\u0103 <a href=\"https:\/\/www.profitwell.com\/recur\/all\/does-content-marketing-pay-off\" target=\"_blank\" rel=\"noopener\">67% mai multe cabluri<\/a> dec\u00e2t cei care nu.<\/p>\n\n\n\n<p>Din perspectiva cump\u0103r\u0103torilor, 47% de oameni se vor uita la p\u00e2n\u0103 la cinci piese de con\u021binut \u00eenainte de a merge mai departe, a\u0219a c\u0103 \u00eencerca\u021bi s\u0103 ave\u021bi \u00eentotdeauna mai mult de o bucat\u0103 de con\u021binut pe un anumit subiect.<\/p>\n\n\n\n<p>Privi\u021bi tipurile de con\u021binut pe care le furniza\u021bi \u0219i unde le plasa\u021bi \u00een ciclul dvs. de v\u00e2nz\u0103ri. Con\u021binut diferit poate fi mai mult sau mai pu\u021bin potrivit pentru diferite etape. De exemplu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Etapa de con\u0219tientizare. <\/strong>G\u00e2ndi\u021bi-v\u0103 la ceea ce \u00eei prive\u0219te pe clien\u021bii dvs., care pot fi \u00eentreb\u0103rile lor \u0219i care sunt punctele lor dureroase. Con\u021binutul bun \u00een aceast\u0103 etap\u0103 include blogging, c\u0103r\u021bi electronice, articole \u0219i buletine informative pentru abona\u021bi. Con\u021binut extern cu bun <a href=\"https:\/\/accelerateagency.ai\/anchor-text\" target=\"_blank\" rel=\"noopener\">ancore de text <\/a>poate ajuta, de asemenea.<\/li>\n\n\n\n<li><strong>Etapa de considerare. <\/strong>Acum ar trebui s\u0103 deveni\u021bi pu\u021bin mai direct \u00een marketingul dvs., \u00eendrept\u00e2nd clien\u021bii poten\u021biali c\u0103tre anumite produse\/servicii din magazinul dvs. de comer\u021b electronic care le vor satisface nevoile. Pute\u021bi eviden\u021bia caracteristicile \u0219i func\u021biile prin intermediul Asistentului digital pentru a st\u00e2rni interesul \u00een continuare. Con\u021binutul de \u00eenalt\u0103 calitate \u00een aceast\u0103 etap\u0103 poate include studii de caz, videoclipuri, articole aprofundate \u0219i instruc\u021biuni.<\/li>\n\n\n\n<li><strong>Etapa de v\u00e2nzare\/\u00eenchidere.<\/strong> \u00cen aceast\u0103 etap\u0103, con\u021binutul relevant poate fi crucial \u00een transformarea unui \u201epoate\u201d \u00eentr-un \u201eda\u201d. Trebuie s\u0103 sublinia\u021bi de ce sunte\u021bi cea mai bun\u0103 alegere ca marc\u0103 de comer\u021b electronic, precum \u0219i de ce produsul dvs. este cel potrivit. Aceasta este o etap\u0103 bun\u0103 pentru <a href=\"https:\/\/blog.luckyorange.com\/2021\/07\/26\/internal-linking\/\" target=\"_blank\" rel=\"noopener\">utiliza\u021bi leg\u0103turi interne pentru a cre\u0219te traficul<\/a>. Con\u021binutul de \u00eenchidere excelent poate include studii de caz, seminarii web, con\u021binut generat de utilizatori (UGC), ghiduri pas cu pas ale cump\u0103r\u0103torului \u0219i videoclipuri despre produse.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0218ase sfaturi despre cum s\u0103 \u00eencepe\u021bi cu marketingul de con\u021binut pentru comer\u021bul electronic<\/h2>\n\n\n\n<p>Nu conteaz\u0103 ce tip de tactici sau strategii de marketing a\u021bi ales - planul dvs. de marketing de con\u021binut \u0219i crearea de con\u021binut ar trebui s\u0103 fie parte integrant\u0103 a procesului. Te poate ajuta s\u0103 te ui\u021bi la ceea ce fac alte companii. De exemplu, altul <a href=\"https:\/\/accelerateagency.ai\/saas-landing-page-examples\" target=\"_blank\" rel=\"noopener\">Pagina de destina\u021bie SaaS<\/a> poate inspira pe a ta.<\/p>\n\n\n\n<p>\u00cendrepta\u021bi lucrurile cu con\u021binutul dvs. \u0219i vede\u021bi <a href=\"https:\/\/blog.shift4shop.com\/local-seo-online-store\" target=\"_blank\" rel=\"noopener\">modul \u00een care SEO poate ajuta la cre\u0219terea traficului <\/a>pentru magazinul dvs. online este important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identifica\u021bi-v\u0103 obiectivele demografice<\/h3>\n\n\n\n<p>\u00cenainte de orice, trebuie s\u0103 \u0219tii pentru cine creezi con\u021binut. Este posibil s\u0103 ave\u021bi un produs cu o categorie demografic\u0103 restr\u00e2ns\u0103 (de exemplu, scari) sau este posibil s\u0103 ave\u021bi un public mai larg care necesit\u0103 o anumit\u0103 segmentare (\u00een func\u021bie de v\u00e2rst\u0103, loca\u021bie geografic\u0103 sau al\u021bi factori).<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu integrarea datelor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Sunte\u021bi \u00een locul potrivit. Suntem exper\u021bi \u00een date, oferind clien\u021bilor no\u0219tri flexibilitatea de a integra \u0219i \u00eembog\u0103\u021bi cu u\u0219urin\u021b\u0103 datele din \u0219i c\u0103tre surse externe.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/caracteristici-de-automatizare-marketing\/\">Contacta\u021bi-ne pentru mai multe informa\u021bii<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Aceast\u0103 etap\u0103 poate include construirea de persoane de cump\u0103r\u0103tor din informa\u021biile pe care le-a\u021bi colectat de pe site-ul dvs. web, alte platforme sau prin studii de pia\u021b\u0103. Aceasta \u00eenseamn\u0103 c\u0103 pute\u021bi proiecta con\u021binut care vorbe\u0219te publicului \u021bint\u0103 pe care dori\u021bi cel mai mult s\u0103 \u00eel asculta\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Decide\u021bi despre formate<\/h3>\n\n\n\n<p>Ce tip de con\u021binut vei crea? Aminti\u021bi-v\u0103 de ghidul ciclului de v\u00e2nz\u0103ri de mai sus \u0219i selecta\u021bi diferitele tipuri de con\u021binut pe care le ve\u021bi dezvolta pentru fiecare etap\u0103. Realizarea unei liste cu ceea ce ave\u021bi nevoie v\u0103 ajut\u0103 la planificare \u0219i creare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alege\u021bi-v\u0103 echipele<\/h3>\n\n\n\n<p>Cine \u00ee\u021bi va crea con\u021binutul? Lucrarea se va face intern sau extern? S-ar putea s\u0103 ave\u021bi deja un designer grafic intern, de exemplu. Videoclipurile pot fi destul de simple (de exemplu, un ghid de configurare) sau produc\u021bii lucioase care necesit\u0103 un videograf profesionist \u0219i un editor video. Lua\u021bi \u00een considerare ce \u0219i de cine ave\u021bi nevoie pentru a v\u0103 transforma viziunea \u00een realitate.<\/p>\n\n\n\n<p>C\u00e2nd vine vorba de con\u021binut scris, multe companii de comer\u021b electronic externalizeaz\u0103 acest lucru, \u00een special lucruri precum blogurile \u0219i articolele. Ace\u0219tia pot cere influen\u021belor sau bloggerilor invita\u021bi s\u0103 scrie un articol sau s\u0103 mearg\u0103 la o agen\u021bie specializat\u0103 cu experien\u021b\u0103 \u00een optimizarea motoarelor de c\u0103utare \u0219i marketing de con\u021binut. Asigura\u021bi-v\u0103 \u00eentotdeauna c\u0103 exist\u0103 o verificare final\u0103 a calit\u0103\u021bii \u0219i o corectare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Distributie<\/h3>\n\n\n\n<p>Unde vei posta con\u021binutul t\u0103u? O parte din acest lucru vine din cunoa\u0219terea publicului. Unde este probabil s\u0103 interac\u021bioneze cu tine? O mul\u021bime de con\u021binut va merge pe site-ul dvs. de comer\u021b electronic, dar acesta poate fi replicat \u0219i \u00een alt\u0103 parte. Media conectat\u0103 este un lucru important de luat \u00een considerare aici. Conectarea canalelor \u00eempreun\u0103 are foarte mult sens.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>De exemplu, blogurile, videoclipurile \u0219i UGC pot fi repostate pe platformele dvs. de socializare, articolele \u0219i c\u0103r\u021bile albe pot fi trimise prin e-mail marketing (sau ca remarketing pentru clien\u021bii \u201epierdu\u021bi\u201d) sau pute\u021bi alege o abordare mai personalizat\u0103, cum ar fi trimiterea un ghid al cump\u0103r\u0103torului.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Programare<\/h3>\n\n\n\n<p>Urm\u0103torii factori de luat \u00een considerare sunt c\u00e2nd \u0219i c\u00e2t timp. Dac\u0103 proiecta\u021bi o nou\u0103 strategie de marketing de con\u021binut pentru comer\u021bul electronic, decide\u021bi c\u00e2t timp va rula \u0219i c\u00e2t de des vor fi publicate post\u0103rile legate de campania respectiv\u0103.<\/p>\n\n\n\n<p>Cunoa\u0219te-\u021bi publicul \u0219i platforma pe care o folose\u0219ti, ca <a href=\"https:\/\/louisem.com\/144557\/often-post-social-media\" target=\"_blank\" rel=\"noopener\">limite acceptabile<\/a> poate varia de la platform\u0103 la platform\u0103. C\u00e2t timp derula\u021bi o campanie va depinde \u00een mare m\u0103sur\u0103 de obiectivele acesteia. Este sezonier, de exemplu?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Monitorizare si masurare<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/cdG1ArWyQYH27DMAxKUKV3Elam380ZZvzkVhujx6I0bRgMxnIuOTgD3-KhlgjHdIols7pi_cILn4kEiXNOsugw20KqcOcyyoZUpP6aASwqm1BzmrPmYoLt1wO1sLnrf2oCUnIBKWvKUvDgJm3O_nsng\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u00cenainte de a \u00eencepe o nou\u0103 campanie sau de a folosi con\u021binut nou, decide\u021bi ce dori\u021bi s\u0103 ob\u021bine\u021bi din aceasta \u0219i cum \u00eei ve\u021bi m\u0103sura succesul. Dac\u0103 obiectivul dvs. principal este v\u00e2nzarea unui produs sau atragerea clien\u021bilor c\u0103tre o anumit\u0103 pagin\u0103 de destina\u021bie, valoarea dvs. principal\u0103 poate fi rata de conversie. Au v\u0103zut oamenii con\u021binutul t\u0103u, au ascultat \u00eendemnul (CTA) \u0219i au urmat linkul?<\/p>\n\n\n\n<p>V\u00e2nz\u0103rile pot s\u0103 nu fie obiectivul dvs. principal, a\u0219a c\u0103 uita\u021bi-v\u0103 la modul \u00een care pute\u021bi m\u0103sura succesul con\u021binutului dvs. \u0219i \u00een alte moduri. De exemplu, dac\u0103 publica\u021bi un blog informativ care ajut\u0103 la cre\u0219terea gradului de cunoa\u0219tere a m\u0103rcii dvs., uita\u021bi-v\u0103 la c\u00e2\u021bi oameni citesc acel blog \u0219i s-au implicat cu el prin partajare sau comentariu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O mana de ajutor<\/h2>\n\n\n\n<p>Toate acestea sun\u0103 ca o provocare, nu-i a\u0219a? Dar multe m\u00e2ini fac o treab\u0103 u\u0219oar\u0103. Acest lucru este valabil \u0219i \u00een marketingul de con\u021binut pentru comer\u021bul electronic, a\u0219a cum este \u00een alte p\u0103r\u021bi \u0219i, din fericire, exist\u0103 o mul\u021bime de instrumente \u0219i op\u021biuni de automatizare care s\u0103 v\u0103 ajute, mai ales c\u00e2nd vine vorba de sarcini repetitive, cum ar fi <a href=\"https:\/\/www.automationanywhere.com\/company\/blog\/learn-rpa\/three-ways-to-increase-productivity-with-excel-automation\" target=\"_blank\" rel=\"noopener\">automatizarea Excel<\/a>.<\/p>\n\n\n\n<p>De asemenea, pute\u021bi face via\u021ba mai u\u0219oar\u0103 \u00een urm\u0103toarele moduri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utiliza\u021bi Google Alerts pentru a vedea ce con\u021binut creeaz\u0103 alte companii care utilizeaz\u0103 acelea\u0219i cuvinte cheie ca \u0219i dvs. Sau folosi\u021bi un ghid de cercetare a cuvintelor cheie pentru a v\u0103 ajuta cu SEO.<\/li>\n\n\n\n<li>Un proces de flux de lucru pentru con\u021binut v\u0103 poate ajuta la programarea campaniei dvs. de marketing \u0219i v\u0103 poate avertiza atunci c\u00e2nd con\u021binutul trebuie creat sau actualizat.<\/li>\n\n\n\n<li>Programe ca <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a> sunt excelente pentru a partaja con\u021binut eficient pe mai multe platforme de social media, cum ar fi Facebook \u0219i LinkedIn.<\/li>\n\n\n\n<li>Uita\u021bi-v\u0103 la Connected Media pentru a \u00eembun\u0103t\u0103\u021bi performan\u021ba anun\u021burilor dvs. digitale.<\/li>\n\n\n\n<li>Lua\u021bi \u00een considerare unul dintre numeroasele programe de e-mail automatizate pentru a desf\u0103\u0219ura campanii de e-mail \u0219i de remarketing. Te po\u021bi uita la <a href=\"https:\/\/vibetrace.com\/ro\/topic\/case-studies\/\">studii de caz<\/a> \u0219i m\u0103rturii pentru a vedea cum poate ajuta un Asistent digital cu e-mailurile comportamentale. C\u00e2nd ave\u021bi o list\u0103 mare de e-mailuri, a avea \u0219abloane \u0219i automatizarea procesului poate fi de mare ajutor.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ai nevoie de ajutor cu Marketing Automation?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Automatizarea marketingului omnicanal este o necesitate pentru afacerile online: desf\u0103\u0219ura\u021bi campanii de mesagerie f\u0103r\u0103 efort prin e-mail, SMS, RCS, Whatsapp sau notific\u0103ri Push de-a lungul \u00eentregii c\u0103l\u0103torii a clien\u021bilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/intreprindere-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">La pachet<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Iq3CrPQjqwu6wYCQmV94LxwXqduAljjvjucZvtBWz2outEcdEkGHpwTFeaHFTuq0Zack5FEkCpfwm83CwdyNDsPIAofT2AWBGpHHSIeMTW_Vkr8ACRhwFmm9rMpWydwdTnfw6VVU_l3gifwaxcc1F1Y\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<p>Con\u021binutul serve\u0219te mai multor scopuri. Atrage aten\u021bia clien\u021bilor \u0219i \u00eei implic\u0103, \u00eei informeaz\u0103 \u0219i \u00eei educ\u0103 despre marca \u0219i produsele dvs. de comer\u021b electronic (cre\u0219terea gradului de con\u0219tientizare) \u0219i, \u00een cele din urm\u0103, \u00eei conduce c\u0103tre site-ul dvs. de comer\u021b electronic \u0219i la finalizarea acestuia.<\/p>\n\n\n\n<p>Folosind un <a href=\"https:\/\/vibetrace.com\/ro\/asistent-digital-2\/\" data-type=\"page\" data-id=\"23431\">Asistent digital<\/a> pe site-ul dvs. este o modalitate fantastic\u0103 de a lega con\u021binut relevant \u0219i conex. Poate ajuta la transformarea unui singur articol \u00eentr-un co\u0219 de cump\u0103r\u0103turi complet, cresc\u00e2nd valoarea medie a comenzii \u0219i ratele de conversie. <\/p>\n\n\n\n<p>Nu v\u0103 g\u00e2ndi\u021bi niciodat\u0103 la con\u021binutul dvs. ca la o serie de sarcini, ci mai degrab\u0103 la o abordare interconectat\u0103 care ar trebui s\u0103 fie consecvent\u0103 \u00een \u00eentreaga marc\u0103.<\/p>\n\n\n\n<p>\u00cen acest fel, ve\u021bi putea crea o strategie de marketing de con\u021binut pentru comer\u021bul electronic care genereaz\u0103 cu adev\u0103rat rezultate.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201eCon\u021binutul este locul \u00een care m\u0103 a\u0219tept ca o mare parte din banii reali s\u0103 fie c\u00e2\u0219tiga\u021bi pe... <a title=\"Cum s\u0103 crea\u021bi un proces de marketing de con\u021binut pentru comer\u021bul electronic pentru a ob\u021bine rezultate\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/proces-de-marketing-de-continut-pentru-comertul-electronic\/\" aria-label=\"Cite\u0219te mai multe despre Cum s\u0103 crea\u021bi un proces de marketing de con\u021binut pentru comer\u021bul electronic pentru a ob\u021bine rezultate\"> <\/a><\/p>","protected":false},"author":8,"featured_media":24309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[152,136],"class_list":["post-23618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-content-marketing","tag-ve","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=23618"}],"version-history":[{"count":6,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23618\/revisions"}],"predecessor-version":[{"id":24320,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23618\/revisions\/24320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/24309"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=23618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=23618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=23618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}