{"id":23603,"date":"2023-09-25T21:47:14","date_gmt":"2023-09-25T21:47:14","guid":{"rendered":"https:\/\/vibetrace.com\/?p=23603"},"modified":"2023-10-19T21:53:06","modified_gmt":"2023-10-19T21:53:06","slug":"digital-customer-experience","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/experienta-digitala-a-clientilor\/","title":{"rendered":"10 instrumente obligatorii de optimizare a ratei de conversie"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u00cen lumea comer\u021bului electronic \u00een plin\u0103 expansiune, experien\u021ba digital\u0103 a clien\u021bilor este de o importan\u021b\u0103 egal\u0103.<\/p>\n\n\n\n<p>\u00cen timp ce reputa\u021bia m\u0103rcii conteaz\u0103 pentru ceva, experien\u021ba utilizatorului se afl\u0103 \u00een fruntea listei a ceea ce caut\u0103 clien\u021bii atunci c\u00e2nd cump\u0103r\u0103 online: <a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\" target=\"_blank\" rel=\"noopener\">73%<\/a> dintre consumatori raporteaz\u0103 c\u0103 joac\u0103 un rol \u00een comportamentul lor de cump\u0103rare.<\/p>\n\n\n\n<p>Nu v\u0103 mai pute\u021bi baza pe asocia\u021bi de v\u00e2nz\u0103ri fermeca\u021bi pentru a ghida clien\u021bii poten\u021biali prin procese complicate \u2013 de\u0219i pute\u021bi utiliza instrumente precum asisten\u021bii de marketing digital pentru a <a href=\"https:\/\/vibetrace.com\/ro\/doriti-o-strategie-ucigasa-directa-catre-client-dtc-mai-intai-optimizati-va-experienta-pe-site\/\" data-type=\"post\" data-id=\"23446\">\u00eembun\u0103t\u0103\u021bi experien\u021ba digital\u0103<\/a> prin mesaje personalizate.<\/p>\n\n\n\n<p>Trebuie s\u0103 ne uit\u0103m la alte modalit\u0103\u021bi de a ghida clien\u021bii prin canalele de conversie pe care le-am configurat. Aici intervine optimizarea ratei de conversie sau CRO. Prin care ne referim la efectuarea de ajust\u0103ri ale paginilor \u0219i con\u021binutului existente pentru a face c\u0103l\u0103toria clientului mai u\u0219or \u0219i a u\u0219ura calea c\u0103tre <a href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\" data-type=\"page\" data-id=\"111\">conversii<\/a> (achizitii sau altfel).<\/p>\n\n\n<div class=\"gb-container gb-container-bc53bdfe\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-c8c301d0 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru cre\u0219terea ratei de conversie?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-4032ca8d gb-headline-text\">Afla\u021bi cum s\u0103 cre\u0219te\u021bi rata de conversie cu decizii inteligente bazate pe date \u0219i folosind software-ul de automatizare de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-3bc9c6f2\">\n\n<a class=\"gb-button gb-button-16e8d80b gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\">Cre\u0219terea conversiei<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>CRO vine sub mai multe forme. S-ar putea s\u0103 trece\u021bi la tehnic\u0103, uit\u00e2ndu-v\u0103 la detalii precum viteza paginii, timpii de \u00eenc\u0103rcare \u0219i gradul de utilizare al site-ului. S-ar putea s\u0103 v\u0103 baza\u021bi mai mult pe feedback-ul clien\u021bilor sau pe testele A\/B pentru a v\u0103 informa deciziile.<\/p>\n\n\n\n<p>Asta nu este doar pe site sau \u00een comer\u021bul electronic <a href=\"https:\/\/vibetrace.com\/ro\/serviciu-de-optimizare-a-ratei-de-conversie\/\" data-type=\"post\" data-id=\"23439\">CRO<\/a> este util: devine proprie atunci c\u00e2nd vine vorba de marketing prin e-mail \u0219i poate chiar s\u0103 informeze strategia de social media.<\/p>\n\n\n\n<p>\u00cen mod ideal, o strategie CRO bun\u0103 analizeaz\u0103 toate fa\u021betele \u0219i unghiurile, ghid\u00e2nd f\u0103r\u0103 probleme clien\u021bii prin c\u0103l\u0103toriile lor \u0219i stimul\u00e2nd conversiile. Poate consuma mult timp, dar, din fericire, exist\u0103 o mul\u021bime de instrumente CRO la \u00eendem\u00e2n\u0103 la dispozi\u021bia noastr\u0103 \u00een zilele noastre.<\/p>\n\n\n\n<p>S\u0103 s\u0103rim direct \u0219i s\u0103 acoperim:<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id23603_c3f3be-3f .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id23603_c3f3be-3f .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id23603_c3f3be-3f .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id23603_c3f3be-3f .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\"><strong>Tipuri de instrumente de optimizare a ratei de conversie<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Analiza web<\/strong><\/h3>\n\n\n\n<p>Ideea analizei web este de a ob\u021bine o \u00een\u021belegere a exact ceea ce se \u00eent\u00e2mpl\u0103 pe site-ul dvs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/gSfzPENIu04N-k9OvX9yv19Gtgh9h2UVFJhB_6GOZZUD4YhGhHujahC5dUUREbjJG8p0eIudIorTo8xNT9D4pTCCmt1Mec0R9BTOdOaNTn89zPYjrp8zDEavKHa8PqoTQcXyg2jg5V-ADkjebY9gHHE\" alt=\"\"\/><\/figure>\n\n\n\n<p>Fie sub form\u0103 de h\u0103r\u021bi termice u\u0219or de citit sau de statistici care se pr\u0103bu\u0219esc brusc, instrumentele de analiz\u0103 web v\u0103 permit s\u0103 urm\u0103ri\u021bi valori cheie precum:<\/p>\n\n\n\n<p><strong>Rata de respingere: <\/strong><a href=\"https:\/\/vibetrace.com\/ro\/rata-de-respingere-a-e-mailului\/\" data-type=\"post\" data-id=\"17892\">C\u00e2t de des sar\u0103 vizitatorii<\/a> de pe site-ul dvs. dup\u0103 ce a\u021bi vizitat o singur\u0103 pagin\u0103.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/vibetrace.com\/ro\/venituri-pe-sesiune\/\" data-type=\"post\" data-id=\"20832\">Durata sesiunii<\/a>: <\/strong>Perioada de timp \u00een care vizitatorii site-ului web r\u0103m\u00e2n pe o anumit\u0103 pagin\u0103 web. Acest lucru v\u0103 poate oferi o idee dac\u0103 con\u021binutul dvs. este util sau designul site-ului dvs. este prea \u0219ocant, \u00een func\u021bie de tipul de pagin\u0103.<\/p>\n\n\n\n<p><strong>Pagini de ie\u0219ire comune:<\/strong> Pagini care fac adesea oamenii s\u0103 p\u0103r\u0103seasc\u0103 site-ul brusc, nefiind convertit. Este posibil ca ceva s\u0103 le fi am\u00e2nat, cum ar fi branding nepotrivit sau pre\u021buri neclare. <\/p>\n\n\n\n<p>Sau, s-ar putea s\u0103 fi g\u0103sit informa\u021biile de care au nevoie, dar nu trebuie s\u0103 fac\u0103 conversie.<\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/e-commerce-formula\/\" data-type=\"post\" data-id=\"23733\">Analiza web<\/a> poate ajuta la generarea de clien\u021bi poten\u021biali \u0219i urm\u0103rirea KPI-urilor \u0219i poate ajuta la g\u0103sirea unui public \u021bint\u0103 din informa\u021biile demografice.<\/p>\n\n\n\n<p>Atunci c\u00e2nd este combinat cu instrumente comportamentale \u0219i de testare, este o modalitate excelent\u0103 de a cre\u0219te conversiile \u00een general.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Analiza comportamental\u0103<\/strong><\/h3>\n\n\n\n<p>Instrumentele de analiz\u0103 comportamental\u0103 v\u0103 ofer\u0103 r\u0103spunsurile la toate \u201eDe ce?\u201d \u00eentreb\u0103ri. De ce pleac\u0103 clien\u021bii dup\u0103 ce se uit\u0103 la pagina de pornire? De ce oamenii adaug\u0103 articole \u00een co\u0219ul lor de cump\u0103r\u0103turi, dar nu fac achizi\u021bia?<\/p>\n\n\n\n<p>Din aceste informa\u021bii, pute\u021bi face tot felul de modific\u0103ri pentru a simplifica c\u0103l\u0103toria clien\u021bilor \u0219i, prin urmare, pentru a v\u0103 optimiza conversiile.<\/p>\n\n\n\n<p>Exist\u0103 o mul\u021bime de lucruri pe care le-a\u021bi putea \u00eenv\u0103\u021ba din aceste instrumente de analiz\u0103 a comportamentului utilizatorilor. S-ar putea ca clien\u021bii dvs. s\u0103 fie bineveni\u021bi cu \u00eendrum\u0103ri umane la o anumit\u0103 etap\u0103 a procesului \u0219i s\u0103 le semnaleze \u00een mod clar c\u0103tre dvs. <a href=\"https:\/\/www.8x8.com\/products\/contact-center\" target=\"_blank\" rel=\"noopener\">centru de contact<\/a> ar produce un boom \u00een eventualele conversii.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-15-1024x512.png\" alt=\"\" class=\"wp-image-24475\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-15-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-15-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-15-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-15-1536x768.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-15-18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-15.png 1932w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>S-ar putea s\u0103 descoperi c\u0103 articolele mai aprofundate \u00eei conving pe oameni c\u0103 e\u0219ti de \u00eencredere sau c\u0103 sunt exact ceea ce au nevoie pentru a face saltul.<\/p>\n\n\n\n<p>Alternativ, actualizarea software-ului dvs. BPO pentru a automatiza fluxul de lucru al centrului dvs. de contact ar putea oferi agen\u021bilor mai mult timp pentru a se concentra pe rezolvarea problemelor clien\u021bilor, \u00eembun\u0103t\u0103\u021bind astfel ratele de solu\u021bionare la primul apel.<\/p>\n\n\n\n<p>F\u0103r\u0103 instrumente de analiz\u0103 comportamental\u0103, ve\u021bi \u0219ti unde v\u0103 p\u0103r\u0103sesc vizitatorii site-ului, dar nu de ce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Testarea CRO<\/strong><\/h3>\n\n\n\n<p>Odat\u0103 ce ave\u021bi o idee despre unde se \u00eendreapt\u0103 oamenii \u0219i de ce nu se convertesc, este timpul s\u0103 ajunge\u021bi la piatra de temelie a \u00eentregului marketing: testarea.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/2SG_RPvdpJdhcN5RVfp01-4IA1eS7YInsah_3v-ZvKakmwd1h1AEf01lS7R_LwWrPkWDbFx9wmS39Z1okK3h6MFpsq6EbcW2nLQ0oG7H8CbHYPdtR2FFW1jR-Z8kArrXhdAcVW9LNwtiCQbn8RcYZQg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Testarea CRO se bazeaz\u0103 pe experimentarea cu modific\u0103rile pe care le-a\u021bi f\u0103cut pentru a vedea ce se converte\u0219te mai bine. Dac\u0103 c\u0103uta\u021bi o func\u021bionalitate, pute\u021bi \u00eencerca o versiune a paginii dvs. de pornire cu o bar\u0103 lipicioas\u0103 fa\u021b\u0103 de o versiune a paginii dvs. de pornire cu un CTA mai mare, de exemplu.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">10 instrumente de optimizare a ratei de conversie pe care ar trebui s\u0103 le utiliza\u021bi<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Google Analytics (\u0219i Google Analytics 360)<\/h3>\n\n\n\n<p>Cel mai cunoscut dintre instrumentele noastre este de departe Google Analytics. Poate c\u0103 nici nu \u021bi-ai dat seama c\u0103 Google Analytics a fost considerat un instrument CRO, \u00een timp ce ai c\u0103utat prin datele aproape nesf\u00e2r\u0219ite pe care le ofer\u0103.<\/p>\n\n\n\n<p>Se \u00eencadreaz\u0103 sub umbrela analizei web: ar trebui s\u0103 v\u0103 spun\u0103 exact unde intr\u0103 vizitatorii site-ului dvs. pe site-ul dvs., unde fac conversie \u0219i unde pleac\u0103.<\/p>\n\n\n\n<p>Func\u021biile sale de setare a obiectivelor v\u0103 permit s\u0103 urm\u0103ri\u021bi cu u\u0219urin\u021b\u0103 anumite valori de conversie, cum ar fi num\u0103rul de persoane care finalizeaz\u0103 finalizarea pl\u0103\u021bii. \u00centre timp, v\u0103 va spune \u0219i c\u00e2t timp petrec oamenii pe site-ul dvs., ceea ce v\u0103 poate oferi o mul\u021bime de informa\u021bii despre c\u00e2t de util este con\u021binutul site-ului dvs. pentru vizitatori.<\/p>\n\n\n\n<p>Nu numai c\u0103 face toate acestea \u00een timp real \u2013 astfel \u00eenc\u00e2t s\u0103 pute\u021bi urm\u0103ri acei vizitatori trec\u00e2nd cu fiecare modificare SEO pe care o face\u021bi \u2013 dar este \u0219i gratuit de utilizat. Pentru cei cu peste 10 milioane de acces\u0103ri pe lun\u0103, ar putea fi \u0219i un upgrade la GA 360.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google Optimize<\/h3>\n\n\n\n<p>Google conduce pachetul aici. Programul Optimize se integreaz\u0103 cu Google Analytics \u0219i v\u0103 permite s\u0103 efectua\u021bi teste separate pentru a decide care op\u021biune este mai bun\u0103 pentru site-ul dvs.<\/p>\n\n\n\n<p>La fel ca Google Analytics, Optimize ofer\u0103 o versiune gratuit\u0103 \u0219i una cu plat\u0103 \u00een Google Optimize 360.<\/p>\n\n\n\n<p>Am l\u0103sat Google Optimize aici, de\u0219i este mort (<a href=\"https:\/\/support.google.com\/analytics\/answer\/12979939?hl=en\" target=\"_blank\" rel=\"noopener\">apus \u00een septembrie 2023<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/A7vvqeYKi4urmVmuKukB3VqYIzur5vbwXV06T2yAopyyGFNenEDpkxhurtaHVsbVABLXdF_v7cB-T9MtCyKMfRHwsJDor8oC0RGlmP3nihCvCz6d0YBv2Gq96TixAsML6R7wsnIlGqFzCWMxAH1fSdw\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Hotjar<\/h3>\n\n\n\n<p>O alt\u0103 op\u021biune gratuit\u0103, <a href=\"https:\/\/hotjar.com\" target=\"_blank\" rel=\"noopener\">Hotjar<\/a> ofer\u0103 o multitudine de func\u021bii pentru a ajuta managerul CRO \u00een devenire. Este conceput pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba utilizatorului site-ului \u0219i utilizeaz\u0103 instrumente de analiz\u0103 comportamental\u0103, cum ar fi \u00eenregistrarea sesiunilor, pentru a face acest lucru.<\/p>\n\n\n\n<p>Poate g\u0103zdui, de asemenea, sondaje pentru clien\u021bi, astfel \u00eenc\u00e2t s\u0103 ave\u021bi date umane care s\u0103 v\u0103 sprijine analizele - o modalitate sigur\u0103 de a ajunge la miezul problemei.<\/p>\n\n\n\n<p>\u0218i, cu siguran\u021b\u0103, poate fi descurajant s\u0103 urm\u0103re\u0219ti at\u00e2t de mul\u021bi oameni care s\u0103ri de pe o pagin\u0103 \u00een care \u021bi-ai turnat sufletul \u0219i inima, dar s\u0103-i vezi r\u0103m\u00e2n\u00e2nd dup\u0103 ce ai reparat orice link rupt sau caracteristici de design iritante va compensa. Probabil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unbounce<\/h3>\n\n\n\n<p>Dup\u0103 cum sugereaz\u0103 \u0219i numele, Unbounce abordeaz\u0103 rata de respingere, cre\u00e2nd pagini de destina\u021bie frumos concepute special pentru tine, astfel \u00eenc\u00e2t s\u0103 nu faci pagini care dezactiveaz\u0103 utilizatorii.<\/p>\n\n\n\n<p>Pre\u021bul s\u0103u este pu\u021bin ridicat \u00een compara\u021bie cu instrumentele gratuite pe care tocmai le-am men\u021bionat, dar economise\u0219te o cantitate impresionant\u0103 de timp, iar timpul \u00eenseamn\u0103 bani, mai ales atunci c\u00e2nd trebuie s\u0103 optimiza\u021bi un \u00eentreg site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SimilarWeb<\/h3>\n\n\n\n<p>Te-ai \u00eentrebat vreodat\u0103 cum se descurc\u0103 at\u00e2t de bine concuren\u021bii t\u0103i, \u00een timp ce tu pari s\u0103 r\u0103t\u0103ci\u021bi? SimilarWeb este locul potrivit pentru dvs.: v\u0103 va oferi o perspectiv\u0103 asupra site-urilor concuren\u021bilor, precum \u0219i a celor mai bune strategii ale acestora.<\/p>\n\n\n\n<p>Nici nu se termin\u0103 aici: descoperi\u021bi cuvinte cheie populare, profita\u021bi de \u0219abloanele gata f\u0103cute sau crea\u021bi-v\u0103 propriile pentru a compara valori specifice care conteaz\u0103 pentru afacerea dvs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lucky Orange<\/h3>\n\n\n\n<p>\u00cenregistr\u00e2nd automat fiecare vizitator al site-ului dvs., Lucky Orange v\u0103 ajut\u0103 s\u0103 descoperi ce au f\u0103cut vizitatorii site-ului chiar \u00eenainte de a pleca.<\/p>\n\n\n\n<p>Poate oferi o imagine de ansamblu mai cuprinz\u0103toare asupra c\u0103l\u0103toriei clientului de la \u00eenceput p\u00e2n\u0103 la sf\u00e2r\u0219it. \u00cen loc s\u0103 presupun\u0103 c\u0103 pagina de ie\u0219ire a fost at\u00e2t de odioas\u0103 \u00eenc\u00e2t a alungat oamenii, exploreaz\u0103 ideea c\u0103 ar fi putut fi doar paharul care a rupt spatele c\u0103milei.<\/p>\n\n\n\n<p>Pe de alt\u0103 parte, ar fi putut foarte bine s\u0103 fi fost un <a href=\"https:\/\/vibetrace.com\/ro\/site-uri-pop-up-maker\/\" data-type=\"page\" data-id=\"14406\">pop-up intruziv<\/a> la momentul nepotrivit. Utilizarea acestui instrument la \u00eendem\u00e2n\u0103 v\u0103 permite s\u0103 \u0219ti\u021bi cu siguran\u021b\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/yDYK8KyRqkmfvahDWmvtHLpe-UU6Axq8tF_-pDgD1BbCI0bBPlhKsW5dg1qvuaBWL78JUPsQoVTsDuvY4c3pR5qe9lEaf3_p_2QEkBmgNG9cCEDhHk_aXnSgFBxEUCA_b3zGDn-tUpS4twRIgdSYz28\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Testarea VWO<\/h3>\n\n\n\n<p>\u00cencadr\u00e2ndu-se direct \u00een categoria de testare, VWO Testing v\u0103 permite s\u0103 configura\u021bi teste multivariate \u2014 care sunt doar o varietate de teste \u00eemp\u0103r\u021bite, pentru dvs. \u0219i pentru mine \u2014 \u0219i s\u0103 monitoriza\u021bi reac\u021biile utilizatorilor la testare \u00een timp real.<\/p>\n\n\n\n<p>Pute\u021bi folosi \u201evalorile de protec\u021bie\u201d pentru a preveni ca experimentele gre\u0219ite s\u0103 continue prea mult timp \u0219i pentru a efectua teste simultane f\u0103r\u0103 conflict.<\/p>\n\n\n\n<p>Acestea fiind spuse, ofer\u0103 \u0219i instrumente puternice de cartografiere a c\u0103ldurii, astfel \u00eenc\u00e2t poate func\u021biona \u0219i ca analiz\u0103 web.<\/p>\n\n\n\n<p>VWO este, de asemenea, proiectat intuitiv, a\u0219a c\u0103, dac\u0103 ezita\u021bi s\u0103 \u00eencepe\u021bi s\u0103 testa\u021bi la st\u00e2nga, la dreapta \u0219i la centru, este o modalitate destul de dr\u0103gu\u021b\u0103 de a v\u0103 u\u0219ura.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CrazyEgg<\/h3>\n\n\n\n<p>Dispun\u00e2nd de func\u021bii precum h\u0103r\u021bi termice, h\u0103r\u021bi de defilare, rapoarte de confetti \u0219i multe altele, CrazyEgg poate colecta date despre utilizatorii site-ului dvs. \u0219i poate rula simultan teste separate. \u00cencepe\u021bi prin a descoperi dac\u0103 utilizatorii sunt mai probabil s\u0103 foloseasc\u0103 un dispozitiv mobil, desktop sau tablet\u0103 \u0219i merge\u021bi de acolo.<\/p>\n\n\n\n<p>Este conceput pentru a fi folosit f\u0103r\u0103 experien\u021b\u0103 tehnic\u0103, iar pre\u021bul \u00eencepe de la un $24 rezonabil sau aproximativ 18 GBP pe lun\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instapage<\/h3>\n\n\n\n<p>Ceva pu\u021bin diferit aici: Instapage v\u0103 ajut\u0103 s\u0103 crea\u021bi pagini de destina\u021bie frumoase, personalizate.<\/p>\n\n\n\n<p>Aceasta \u00eenseamn\u0103 c\u0103 pute\u021bi testa diferite versiuni ale site-ului dvs. pe diferite segmente ale publicului dvs., pe baza datelor pe care le ave\u021bi deja despre acestea. <\/p>\n\n\n\n<p>Personalizare <a href=\"https:\/\/vibetrace.com\/ro\/software-de-personalizare-web\/\" data-type=\"page\" data-id=\"14370\">caracteristici destul de ridicate<\/a> \u00een clasamentul a ceea ce evalueaz\u0103 clien\u021bii \u00een experien\u021ba lor cu m\u0103rcile. Numit din nou imaginativ, FullStory \u00ee\u0219i propune s\u0103 v\u0103 ofere, ei bine, povestea complet\u0103. Folosind h\u0103r\u021bile termice \u0219i \u00eenregistr\u0103rile sesiunilor, FullStory urm\u0103re\u0219te utilizatorii pe mai multe canale digitale, oferindu-v\u0103 o perspectiv\u0103 asupra c\u0103l\u0103toriei lor ca \u00eentreg, mai degrab\u0103 dec\u00e2t momentelor izolate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Toat\u0103 povestea<\/h3>\n\n\n\n<p>Numit din nou imaginativ, FullStory \u00ee\u0219i propune s\u0103 v\u0103 ofere, ei bine, povestea complet\u0103. Folosind h\u0103r\u021bile termice \u0219i \u00eenregistr\u0103rile sesiunilor, FullStory urm\u0103re\u0219te utilizatorii pe mai multe canale digitale, oferindu-v\u0103 o perspectiv\u0103 asupra c\u0103l\u0103toriei lor ca \u00eentreg, mai degrab\u0103 dec\u00e2t momentelor izolate.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/T8n1fFMBuWF8QRgoKhMeFvknUtqOvoHDHDEic1H2-TNY6HN6z5nm3zA18xeCrzEKjyFUMkhKPqYavFoXLU_TA2-bU_oZYKvpDDgvC__SefAHFGnjMhwBViBLQhmJdx4Y8i_nh9iz22cdn_ZIrmIx2u4\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ob\u021bine\u021bi instrumentele potrivite \u0219i urm\u0103ri\u021bi cre\u0219terea ratelor de conversie<\/h2>\n\n\n\n<p>Odat\u0103 ce te-ai familiarizat cu aceste instrumente \u0219i ai pus \u00een mi\u0219care strategia CRO, cerul este limita.  <\/p>\n\n\n\n<p>S-ar putea s\u0103 te folose\u0219ti pu\u021bin mai mult <a href=\"https:\/\/vibetrace.com\/ro\/segmentarea-clientilor\/\" data-type=\"page\" data-id=\"24126\">segmentare<\/a> \u00een strategia dvs. de marketing cu instrumente de testare A\/B care v\u0103 informeaz\u0103 CRM.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu segmentarea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Pe baza unui CDP puternic, vei putea segmenta clien\u021bii pe statutul RFM, CLV sau multe alte elemente pentru segmente de marketing de succes.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/segmentarea-clientilor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Instrumentele de analiz\u0103 pot p\u0103rea descurajante, dar ace\u0219ti furnizori le proiecteaz\u0103 \u021bin\u00e2nd cont de echipele de marketing (cu cuno\u0219tin\u021b\u0103 de tehnologie) \u2013 \u00een general, nu trebuie s\u0103 ave\u021bi o diplom\u0103 \u00een statistic\u0103. <\/p>\n\n\n\n<p>\u00cen plus, ele v\u0103 pot face via\u021ba mult mai u\u0219oar\u0103 dac\u0103 \u0219ti\u021bi care sunt potrivite pentru dvs. \u0218i nu doar \u00eentreprinderile uria\u0219e pot beneficia. Aceste instrumente sunt \u00een general bazate pe cloud \u0219i sunt at\u00e2t de scalabile pentru \u00eentreprinderile mici. Ei v\u0103 pot duce organiza\u021bia de la o minune cu o singur\u0103 persoan\u0103 la o afacere profitabil\u0103. <\/p>\n\n\n\n<p>Rata de conversie? Optimizat. Comunicatii? Terminat. Ce urmeaza? Cerul este cu adev\u0103rat limita.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00cen lumea comer\u021bului electronic \u00een plin\u0103 expansiune, experien\u021ba digital\u0103 a clien\u021bilor este de o importan\u021b\u0103 egal\u0103. In timp ce \u2026 <a title=\"10 instrumente obligatorii de optimizare a ratei de conversie\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/experienta-digitala-a-clientilor\/\" aria-label=\"Cite\u0219te mai multe despre 10 instrumente de optimizare a ratei de conversie obligatorii\"> <\/a><\/p>","protected":false},"author":8,"featured_media":24477,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[91],"tags":[136],"class_list":["post-23603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-software","tag-ve","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=23603"}],"version-history":[{"count":7,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23603\/revisions"}],"predecessor-version":[{"id":24478,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23603\/revisions\/24478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/24477"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=23603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=23603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=23603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}