{"id":23588,"date":"2023-09-21T18:11:30","date_gmt":"2023-09-21T18:11:30","guid":{"rendered":"https:\/\/vibetrace.com\/?p=23588"},"modified":"2023-10-19T07:37:35","modified_gmt":"2023-10-19T07:37:35","slug":"ecommerce-chatbot","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/chatbot-de-comert-electronic\/","title":{"rendered":"6 motive pentru care chatbot-ul de comer\u021b electronic ar putea fi r\u0103u pentru afacerea dvs"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Odat\u0103 cu apari\u021bia internetului, companiile au mai multe canale de v\u00e2nzare cu care s\u0103 se joace dec\u00e2t oric\u00e2nd. Poate c\u0103 o pagin\u0103 de Facebook sau un alt canal de socializare a devenit parte a strategiei tale de marketing. <\/p>\n\n\n\n<p>Poate v\u0103 g\u00e2ndi\u021bi s\u0103 duce\u021bi acest lucru mai departe \u0219i s\u0103 integra\u021bi un bot de mesagerie \u00een tehnica dvs. de v\u00e2nz\u0103ri.<\/p>\n\n\n\n<p>Chiar \u0219i pentru o afacere de comer\u021b electronic, care se afl\u0103 at\u00e2t de des \u00een fruntea inova\u021biei digitale, chatbo\u021bii pot alunga clien\u021bii \u00een mul\u021bime.<\/p>\n\n\n\n<p>A\u0219a c\u0103, f\u0103r\u0103 alte prelungiri, s\u0103 ne arunc\u0103m.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id23588_000123-ae .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id23588_000123-ae .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id23588_000123-ae .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id23588_000123-ae .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce este un chatbot?<\/strong><\/h2>\n\n\n\n<p>Un chatbot \u2013 cunoscut \u0219i ca bot, bot de mesagerie sau chatbot AI \u2013 este un software conceput pentru a recrea interac\u021biunile umane pe internet. Func\u021bioneaz\u0103 prin intermediul API-urilor (interfe\u021be de programare a aplica\u021biilor), conect\u00e2nd utilizatorii la m\u0103rci, fie prin platforme de mesagerie consacrate precum WhatsApp \u0219i Kik, fie \u00eencorporate \u00een site-uri individuale.<\/p>\n\n\n\n<p>Este, de asemenea, l\u0103udat\u0103 ca un tip de inteligen\u021b\u0103 artificial\u0103 \u2013 de\u0219i, \u00een loc s\u0103 func\u021bioneze pe baza principiilor \u00eenv\u0103\u021b\u0103rii automate, este \u00een esen\u021b\u0103 programat\u0103 doar pentru a r\u0103spunde la \u00eentreb\u0103ri specifice. Vom aborda asta mai \u00een profunzime pu\u021bin mai t\u00e2rziu.<\/p>\n\n\n\n<p>Aceste aplica\u021bii de mesagerie au devenit deosebit de r\u0103sp\u00e2ndite, deoarece cump\u0103r\u0103turile online au devenit norma. Toat\u0103 lumea, de la startup-uri p\u00e2n\u0103 la Sephora, par s\u0103-\u0219i \u00eencurajeze clien\u021bii s\u0103 foloseasc\u0103 chatbot-uri pe Kik \u0219i Facebook pentru a interac\u021biona cu magazinul lor online.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"934\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-10-1024x934.png\" alt=\"\" class=\"wp-image-24450\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-10-1024x934.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-10-300x274.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-10-768x701.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-10-13x12.png 13w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-10.png 1070w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>M\u0103rcile le pot folosi pentru a automatiza un pas \u00een c\u0103l\u0103toria clientului \u0219i sunt un pas \u00een direc\u021bia comer\u021bului conversa\u021bional. Dar sunt tot ceea ce s-au crezut s\u0103 fie?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ar trebui magazinele de comer\u021b electronic s\u0103 foloseasc\u0103 chatbot-uri?<\/strong><\/h2>\n\n\n\n<p>\u00cen esen\u021b\u0103, problema cu chatbot-urile este c\u0103 ave\u021bi un om care trimite mesaje unei ma\u0219ini. Nici unul nu are cu adev\u0103rat capacitatea de a-l \u00een\u021belege pe cel\u0103lalt \u0219i apare exasperarea \u2013 cel pu\u021bin la nivel uman.<\/p>\n\n\n\n<p>A\u0219adar, este suficient, atunci c\u00e2nd te g\u00e2nde\u0219ti s\u0103 folose\u0219ti chatbot, s\u0103-i accep\u021bi orbe\u0219te, oprindu-te doar s\u0103 te \u00eentrebi \u00een ce tip ar trebui s\u0103 investe\u0219ti?<\/p>\n\n\n\n<p>Dar am sugera c\u0103 utilizarea aplica\u021biilor automate de mesagerie \u00een acest fel nu ar putea pur \u0219i simplu s\u0103 nu v\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 afacerea, ci i-ar putea d\u0103una \u00een mod activ.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"899\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-12-1024x899.png\" alt=\"\" class=\"wp-image-24452\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-12-1024x899.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-12-300x264.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-12-768x675.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-12-14x12.png 14w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-12.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0218i atunci c\u00e2nd companiile trec pe Shopify sau pe chatbot-urile de mesagerie Facebook \u00een st\u00e2nga \u0219i \u00een dreapta, ar putea calea spre a ie\u0219i \u00een eviden\u021b\u0103 s\u0103 nu urmeze mul\u021bimea?<\/p>\n\n\n\n<p>Ne putem g\u00e2ndi la o mul\u021bime de motive pentru a nu investi \u00een chatbot-uri: iat\u0103 \u0219ase chiar din capul nostru.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Chatbot-urile nu \u00eembun\u0103t\u0103\u021besc experien\u021ba clien\u021bilor<\/strong><\/h2>\n\n\n\n<p>Este destul de u\u0219or s\u0103 fii cuprins de hype-ul din jurul chatbot-urilor de comer\u021b electronic. Ele pretind a fi mai rapide, mai eficiente \u0219i, \u00een primul r\u00e2nd, mai ieftine dec\u00e2t omologii lor.<\/p>\n\n\n\n<p>Este adev\u0103rat c\u0103 sunt destul de simplu de configurat: Facebook Messenger \u0219i Alexa de la Amazon au ambele func\u021bia preg\u0103tit\u0103 \u0219i a\u0219teapt\u0103.<\/p>\n\n\n\n<p>Dar, l\u0103ud\u00e2ndu-se cu eficacitatea \u0219i viteza lor, sus\u021bin\u0103torii chatbot-urilor AI omit adesea un detaliu cheie: pur \u0219i simplu nu sunt at\u00e2t de buni.<\/p>\n\n\n\n<p>F\u0103r\u0103 \u00eendoial\u0103, ave\u021bi o list\u0103 de procese de afaceri simplificate \u2013 caz \u00een care, analiza\u021bi cum s\u0103 v\u0103 eficientiza\u021bi procesele de afaceri.<\/p>\n\n\n\n<p>Dar automatizarea nu \u00eenseamn\u0103 \u00eentotdeauna eficien\u021b\u0103 \u2013 a\u0219a cum este cazul chatbot-urilor. Stiai asta <a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\" target=\"_blank\" rel=\"noopener\">32%<\/a> dintre clien\u021bi ar pleca de la o marc\u0103 dup\u0103 o singur\u0103 experien\u021b\u0103 proast\u0103 cu ei?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-13-1024x666.png\" alt=\"\" class=\"wp-image-24453\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-13-1024x666.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-13-300x195.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-13-768x500.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-13-1536x999.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-13-2048x1332.png 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-13-18x12.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Experien\u021ba clien\u021bilor este o piatr\u0103 de temelie a strategiei de brand:<a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\" target=\"_blank\" rel=\"noopener\"> 73%<\/a> dintre poten\u021bialii clien\u021bi au declarat c\u0103 le-a influen\u021bat enorm deciziile de cump\u0103rare.<\/p>\n\n\n\n<p>Acest lucru este relevant \u00een special pentru afacerile online, care trebuie s\u0103 surprind\u0103 asta <a href=\"https:\/\/vibetrace.com\/ro\/achizitie-la-retentie\/\" data-type=\"post\" data-id=\"10707\">experien\u021b\u0103 \u00een magazin<\/a> f\u0103r\u0103 a avea de fapt un magazin de c\u0103r\u0103mizi \u0219i mortar.<\/p>\n\n\n\n<p>Platformele de conferin\u021be online \u00eembun\u0103t\u0103\u021besc canalele de asisten\u021b\u0103 pentru clien\u021bi umani, iar echipele de marketing \u0219i CRM se lupt\u0103 adesea pentru a-i men\u021bine pe clien\u021bi ferici\u021bi \u0219i interesa\u021bi din prima clip\u0103 \u00een care descoper\u0103 marca p\u00e2n\u0103 \u00een momentul \u00een care efectueaz\u0103 o v\u00e2nzare.<\/p>\n\n\n\n<p>Ei trimit e-mailuri cu c\u0103rucioarele abandonate. Ei monitorizeaz\u0103 cu aten\u021bie rata de conversie a campaniilor. Ei r\u0103spund \u2013 c\u00e2t pot de atent \u2013 \u00eentreb\u0103rilor clien\u021bilor.<\/p>\n\n\n\n<p>De ce s\u0103 faci toate astea? Pentru c\u0103 \u00eencearc\u0103 s\u0103 men\u021bin\u0103 clien\u021bii atra\u0219i \u0219i ratele de reten\u021bie ridicate. Loialitatea fa\u021b\u0103 de marca poate fi volubil\u0103 \u2013 o mi\u0219care gre\u0219it\u0103 sau o experien\u021b\u0103 frustrant\u0103 \u0219i clientul poten\u021bial a fugit la un concurent.<\/p>\n\n\n\n<p>A\u0219adar, de ce companiile de comer\u021b electronic recurg la utilizarea chatbot-urilor de comer\u021b electronic care nu \u00eembun\u0103t\u0103\u021besc deloc experien\u021ba clien\u021bilor \u2013 \u0219i \u00een unele cazuri chiar o diminueaz\u0103?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nu exist\u0103 personalizare real\u0103<\/strong><\/h2>\n\n\n\n<p>Pe m\u0103sur\u0103 ce lumea comer\u021bului electronic devine din ce \u00een ce mai aglomerat\u0103 \u0219i concuren\u021ba \u00eentre retaileri se intensific\u0103, una dintre modalit\u0103\u021bile cheie de a ie\u0219i \u00een eviden\u021b\u0103 este prin personalizare \u2013 \u0219i este un domeniu \u00een care chatbot-ii sunt \u00eengrozitor de scurt.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">C\u0103uta\u021bi o mai bun\u0103 personalizare de marketing \u0219i site-uri?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Sunte\u021bi \u00een locul potrivit. Analiz\u0103m comportamentul \u0219i folosim diverse tehnici pentru a personaliza mesajele \u0219i con\u021binutul de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/software-de-personalizare-web\/\">Afla\u021bi despre personalizare<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Poate c\u0103 iese mai mult \u00een eviden\u021b\u0103 \u00een experien\u021ba utilizatorului, deoarece robo\u021bii de mesagerie sunt prezen\u021bi ca fiind at\u00e2t de oameni, dar le lipse\u0219te complet empatia pentru a face acest sunet adev\u0103rat.<\/p>\n\n\n\n<p>Sigur, chatbot-ii v\u0103 pot cere numele \u2013 de\u0219i acest lucru pare intruziv \u0219i cumva manipulator. \u0218ti\u021bi c\u0103 cer doar s\u0103 sporeasc\u0103 aspectul personaliz\u0103rii \u2013 \u0219i poate s\u0103 colecteze date despre dvs.<\/p>\n\n\n\n<p>Exist\u0103 o problem\u0103 similar\u0103 cu orice rostire de \u201escuze\u201d. \u0218tii c\u0103 acest bot nu-i pare r\u0103u \u2013 nu poate s\u0103-i par\u0103 r\u0103u, nu \u00een\u021belege conceptul de r\u0103u \u0219i, \u00een plus, nu \u00een\u021belege deloc frustrarea ta \u2013 f\u0103c\u00e2ndu-i \u201er\u0103u\u201d f\u0103r\u0103 sens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Importan\u021ba personaliz\u0103rii \u00een comer\u021bul electronic<\/strong><\/h2>\n\n\n\n<p>Adev\u0103rul este c\u0103 folosirea numelui t\u0103u este doar o frac\u021biune din personalizarea care conteaz\u0103. \u00cen mod ideal, o companie ar trebui s\u0103 \u0219tie mult mai multe: alegeri de stil, bugete tipice, date mari aniversare.<\/p>\n\n\n\n<p>Capgemini a descoperit asta <a href=\"https:\/\/www.capgemini.com\/consulting-fr\/wp-content\/uploads\/sites\/31\/2017\/08\/hyperpersonnalisation_vs_segmentation_english_05-01-2017.pdf\" target=\"_blank\" rel=\"noopener\">64% <\/a>dintre utilizatorii online ar fi bucuro\u0219i s\u0103 predea informa\u021bii personale \u2013 dac\u0103 ar \u00eensemna ob\u021binerea unei experien\u021be \u00eembun\u0103t\u0103\u021bite pentru clien\u021bi.<\/p>\n\n\n\n<p>Ele indic\u0103, de asemenea, o tendin\u021b\u0103 de <a href=\"https:\/\/vibetrace.com\/ro\/exemple-de-personalizare-foarte-bine-in-e-commerce\/\" data-type=\"post\" data-id=\"22986\">hiperpersonalizare<\/a>, care nu numai c\u0103 segmenteaz\u0103 clien\u021bii \u00een grupuri, ci le r\u0103spunde ca indivizi. Nevoile clien\u021bilor pot pivota \u00eentre segmentele tradi\u021bionale pe parcursul unei zile, unei luni sau dac\u0103 este o zi lucr\u0103toare sau un weekend, de exemplu.<\/p>\n\n\n\n<p>Chatbot-ii AI pur \u0219i simplu nu pot \u021bine pasul cu acest nivel de personalizare, iar \u00eencerc\u0103rile lor de a crea o conexiune sunt adesea insuficiente.<\/p>\n\n\n\n<p>Chatbot-urile Messenger de pe platforme precum Facebook Messenger \u0219i Alexa sunt deosebit de flagrante \u00een acest sens: din cauza preocup\u0103rilor sporite de securitate, este probabil ca companiile care \u00eei folosesc s\u0103 nu le poat\u0103 oferi robo\u021bilor acces la orice informa\u021bii care conteaz\u0103 de fapt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-14-1024x680.png\" alt=\"\" class=\"wp-image-24454\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-14-1024x680.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-14-300x199.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-14-768x510.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-14-18x12.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-14.png 1160w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>De exemplu, comenzile tale anterioare sau statusurile return\u0103rilor. Detalii bancare dincolo de elementele de baz\u0103, cum ar fi programul de deschidere al filialelor \u2013 care pot fi g\u0103site printr-o c\u0103utare rapid\u0103 pe Google.<\/p>\n\n\n\n<p>Acesta este motivul pentru care tehnologia precum un sistem interactiv de r\u0103spuns vocal poate face o astfel de diferen\u021b\u0103 atunci c\u00e2nd interac\u021bioneaz\u0103 cu clien\u021bii \u0219i de ce chatbo\u021bii au nevoie de un echivalent pentru a putea chiar s\u0103 \u021bin\u0103 pasul.<\/p>\n\n\n\n<p>Chiar \u0219i la un nivel mai de baz\u0103, clien\u021bii caut\u0103 adesea recomand\u0103ri \u0219i oferte personalizate de produse \u2013 care pot fi trimise prin e-mail sau chiar prin SMS \u2013 dar chatbo\u021bii sunt aproape universal capabili s\u0103 ofere nimic de acest fel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00cencrederea \u0219i atingerea uman\u0103<\/strong><\/h3>\n\n\n\n<p>De la opinii despre ma\u0219inile cu conducere autonom\u0103 p\u00e2n\u0103 la ciudata \u0219tiin\u021b\u0103 \u0219tiin\u021bific\u0103 ca Westworld pe ecranele noastre, adev\u0103rul simplu este c\u0103 oamenii pur \u0219i simplu nu au \u00eencredere \u00een chatbo\u021bi sau \u00een tehnologie \u00een general.<\/p>\n\n\n\n<p>Exist\u0103 o ne\u00eencredere general\u0103 \u00een tehnologia care se pretinde a fi uman\u0103 \u00een timp ce se \u00eendreapt\u0103 c\u0103tre niveluri neobi\u0219nuite ale v\u0103ii, \u00een care pur \u0219i simplu rateaz\u0103 acel semn.<\/p>\n\n\n\n<p>Cu toate acestea, ne\u00eencrederea fa\u021b\u0103 de chatbot-urile de comer\u021b electronic merge mai departe dec\u00e2t at\u00e2t.<\/p>\n\n\n\n<p>S-ar putea s\u0103 v\u0103 surprind\u0103 c\u00e2t de mult sunt interesa\u021bi consumatorii de elementul uman al experien\u021bei clien\u021bilor: <a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\" target=\"_blank\" rel=\"noopener\">75%<\/a> \u0219i-au dorit de fapt mai mult contact uman, chiar dac\u0103 se deplaseaz\u0103 din ce \u00een ce mai mult online pentru cump\u0103r\u0103turi.<\/p>\n\n\n\n<p>Incapacitatea unui chatbot de a interpreta emo\u021biile \u0219i frazele umane este doar una dintre modalit\u0103\u021bile \u00een care devine complet impersonal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Importan\u021ba agen\u021bilor umani<\/strong><\/h3>\n\n\n\n<p>Un comer\u021b care nu a \u00eembr\u0103\u021bi\u0219at \u00eenc\u0103 tehnologia chatbot-urilor \u2013 \u0219i din motive \u00eentemeiate \u2013 este industria p\u0103rului.<\/p>\n\n\n\n<p>Ai grij\u0103 de noi pentru un moment \u2013 \u0219tim c\u0103 saloanele de coafur\u0103 sunt \u00een persoan\u0103 \u0219i nu \u00eentreprinderi de comer\u021b electronic. Dar, \u00eentr-adev\u0103r, nu sunt at\u00e2t de diferi\u021bi: pute\u021bi c\u0103uta pre\u021buri \u0219i portofolii online \u0219i pute\u021bi face o programare prin sistemele de rezervare online. Trebuie s\u0103 mergi la salon pentru a primi efectiv serviciul, dar asta e doar logistic\u0103.<\/p>\n\n\n\n<p>P\u00e2n\u0103 te afli \u00een salon, afacerea a \u00eencheiat deja v\u00e2nzarea. \u00cen multe cazuri, a\u021bi pl\u0103tit deja cel pu\u021bin un depozit.<\/p>\n\n\n\n<p>A\u0219adar, de ce pare absurd s\u0103 te g\u00e2nde\u0219ti la frizerii care folosesc chatbot-uri pentru a descoperi \u00eenainte de sosire ceea ce \u00ee\u021bi dore\u0219ti \u2013 \u0219i apoi tuns p\u0103rul de \u00eendat\u0103 ce te a\u0219ezi pe scaun? Cu siguran\u021b\u0103 le-ar economisi timp \u2013 ceea ce \u00eenseamn\u0103 mai mul\u021bi clien\u021bi prin u\u0219\u0103 \u0219i mai multe venituri.<\/p>\n\n\n\n<p>Evident, \u00een aceast\u0103 situa\u021bie ne dorim s\u0103 comunic\u0103m cu un om adev\u0103rat: p\u0103rul este individual, este unic. Culorile vopselei depind de nuan\u021ba pielii. Poate cel mai important, oamenii au capacitatea de a interpreta vagul.<\/p>\n\n\n\n<p>Majoritatea coaforilor vor putea traduce asta \u00eentr-o tunsoare dreapt\u0103, cu str\u0103luciri aurii-miere \u2013 chiar dac\u0103 trebuie s\u0103 cear\u0103 imagini de referin\u021b\u0103.<\/p>\n\n\n\n<p>Dar un chatbot?<\/p>\n\n\n\n<p>Un chatbot te \u00eencadreaz\u0103 \u00eentr-un r\u0103spuns \u2013 \u00eenainte de a ob\u021bine opinia unui expert, care este ceea ce \u00ee\u021bi dore\u0219ti c\u00e2nd intri \u00eentr-un salon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cum se traduce asta \u00een comer\u021bul electronic<\/strong><\/h3>\n\n\n\n<p>Experien\u021ba din industrie \u2013 de la cineva care v\u0103 poate \u00een\u021belege preocup\u0103rile chiar dac\u0103 sunt articulate \u00een mod ciudat \u2013 lipse\u0219te cu totul din experien\u021ba chatbot.<\/p>\n\n\n\n<p>Chiar ai investi \u00eentr-un serviciu VoIP dup\u0103 doar c\u00e2teva \u00eentreb\u0103ri scurte? Sau prefera\u021bi s\u0103 discuta\u021bi cu un reprezentant al companiei pentru a vedea cum ar putea func\u021biona acest software special pentru nevoile dvs. \u0219i ale companiei dvs.?<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor pentru a construi segmente de public \u0219i segmente?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Platforma noastr\u0103 de date despre clien\u021bi v\u0103 permite s\u0103 v\u0103 direc\u021biona\u021bi mai bine vizitatorii \u0219i clien\u021bii folosind grupuri dinamice \u0219i statice. Folosi\u021bi \u00eenv\u0103\u021barea automat\u0103 \u0219i segmentarea AI pentru a v\u0103 viza mai bine campaniile de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Dac\u0103 avem \u00eentreb\u0103ri sau \u00eengrijor\u0103ri \u2013 mai ales c\u00e2nd vine vorba de achizi\u021bii mari \u2013 cei mai mul\u021bi dintre noi ar prefera s\u0103 discut\u0103m cu un om real, viu, fie c\u0103 este \u00een persoan\u0103 sau printr-un <a href=\"https:\/\/zoom.com\" target=\"_blank\" rel=\"noopener\">\u00eent\u00e2lnire online<\/a>.<\/p>\n\n\n\n<p>Deranjant, bo\u021bii de mesagerie tind, de asemenea, s\u0103 nu foloseasc\u0103 un limbaj \u0219i expresii naturale, ci \u00een schimb devin la fel de rigide cu r\u0103spunsuri scriptate, neajutorate - pentru c\u0103 la asta trebuie s\u0103 recurg\u0103. Deci, nu numai c\u0103 interac\u021biunea ta este inutil\u0103, dar \u0219i te las\u0103 s\u0103 sim\u021bi c\u0103 te-ai plimbat \u00een cerc \u0219i ai vorbit doar cu o ma\u0219in\u0103rie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nu sunt altceva dec\u00e2t \u00eentreb\u0103ri frecvente interactive<\/strong><\/h3>\n\n\n\n<p>Un chatbot AI, \u00een esen\u021b\u0103, nu este inteligen\u021b\u0103 artificial\u0103 deloc \u2013 cel pu\u021bin nu \u00een modul \u00een care conteaz\u0103. Ei nu \u00eenva\u021b\u0103 din interac\u021biuni \u0219i devin mai \u00eendr\u0103zne\u021bi, mai inteligen\u021bi, mai umani - semnul distinctiv al AI. Sunt bloca\u021bi dup\u0103 un script preprogramat \u2013 \u0219i nu au r\u0103spunsurile dac\u0103 v\u0103 abate\u021bi de la acesta.<\/p>\n\n\n\n<p>Trebuie s\u0103 \u0219ti\u021bi exact ce \u00eentreb\u0103ri \u0219i expresii obi\u0219nuite declan\u0219eaz\u0103 r\u0103spunsul pe care \u00eel c\u0103uta\u021bi \u2013 presupun\u00e2nd c\u0103 botul de mesagerie este chiar echipat s\u0103 r\u0103spund\u0103 la acea \u00eentrebare \u00een primul r\u00e2nd.<\/p>\n\n\n\n<p>\u00cen esen\u021b\u0103, nu este mai eficient dec\u00e2t o sec\u021biune cuprinz\u0103toare de \u00eentreb\u0103ri frecvente. Probabil c\u0103 acestea sunt, de asemenea, mai pu\u021bin frustrante, deoarece clien\u021bii pot g\u0103si cu u\u0219urin\u021b\u0103 sec\u021biunea care este cel mai probabil s\u0103 con\u021bin\u0103 ceea ce au nevoie.<\/p>\n\n\n\n<p>Dac\u0103 nu o g\u0103sesc, atunci pot suna o linie de asisten\u021b\u0103 sau pot trimite un e-mail - ambele, sper\u0103m, gestionate de directori \u00een experien\u021ba clien\u021bilor, care au capacitatea de a \u00een\u021belege ceea ce cere\u021bi \u0219i de a r\u0103spunde cu informa\u021bii utile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Chatbot-urile sunt doar o extensie a asisten\u021bei pentru clien\u021bi<\/strong><\/h3>\n\n\n\n<p>Acest e\u0219ec al chatbot-urilor de comer\u021b electronic nu este o anomalie \u00een asisten\u021ba clien\u021bilor \u2013 chiar \u0219i atunci c\u00e2nd sunt implica\u021bi agen\u021bi umani.<\/p>\n\n\n\n<p>A\u021bi trebuit vreodat\u0103 s\u0103 trece\u021bi printr-o conversa\u021bie destul de monoton\u0103 cu cineva \u00een care era evident c\u0103 doar urm\u0103rea o list\u0103 de verificare \u2013 \u0219i foarte pu\u021bine dintre \u00eentreb\u0103ri erau chiar pe subiectul la care a\u021bi sunat \u00een primul r\u00e2nd?<\/p>\n\n\n\n<p>Sau a trimis un e-mail unei companii doar pentru a le cere s\u0103 copieze \u0219i s\u0103 lipeasc\u0103 un non-r\u0103spuns generic ca r\u0103spuns?<\/p>\n\n\n\n<p>Aproape inevitabil, nu l\u0103sa\u021bi firul de apel sau de e-mail s\u0103 nu mai sunte\u021bi luminat cu privire la r\u0103spunsul la \u00eentrebarea dvs. \u0219i mai degrab\u0103 iritat. Opinia ta despre companie \u00een ansamblu ar putea chiar s\u0103 scad\u0103.<\/p>\n\n\n\n<p>E ca \u0219i cum ar vrea s\u0103 ne alunge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00centreb\u0103ri frecvente vs. asisten\u021b\u0103 real\u0103 pentru clien\u021bi<\/strong><\/h3>\n\n\n\n<p>\u00cen general, \u00eentreb\u0103rile frecvente interactive sunt probabil cel mai bun mod \u00een care o afacere de comer\u021b electronic poate folosi un chatbot. Dar ei nu sunt angaja\u021bi doar pentru a r\u0103spunde la \u00eentreb\u0103ri individuale. Unele companii \u00eencearc\u0103 s\u0103 le foloseasc\u0103 pentru a \u00eenlocui asisten\u021bii umani \u2013 ceea ce poate duce la o deconectare serioas\u0103.<\/p>\n\n\n\n<p>C\u00e2nd interac\u021biona\u021bi cu un om, ob\u021bine\u021bi emo\u021bii, opinii \u0219i expertiz\u0103 \u2013 ca s\u0103 nu mai vorbim de accesul la solu\u021bii de rezolvare a problemelor pe care le pute\u021bi \u00eent\u00e2mpina.<\/p>\n\n\n\n<p>S\u0103 presupunem c\u0103 a\u021bi v\u0103zut o vacan\u021b\u0103 anun\u021bat\u0103: trei nop\u021bi \u00een Cuba la un hotel all-inclusive. Sun\u0103 bine, dar ai prefera s\u0103 petreci cinci nop\u021bi departe - \u0219i trebuie s\u0103 te asiguri c\u0103 hotelul serve\u0219te op\u021biuni f\u0103r\u0103 gluten.<\/p>\n\n\n\n<p>A discuta cu un reprezentant de c\u0103l\u0103torie \u00eenseamn\u0103, \u00een aceast\u0103 situa\u021bie, c\u0103 probabil ar rearanja zborurile pentru a v\u0103 potrivi, vor lua leg\u0103tura cu restaurantul hotelului cu privire la op\u021biunile dietetice \u0219i vor sugera o cazare alternativ\u0103 potrivit\u0103 dac\u0103 f\u0103r\u0103 gluten pur \u0219i simplu nu ar fi o op\u021biune.<\/p>\n\n\n\n<p>Interac\u021biunea este f\u0103r\u0103 \u00eentreruperi, f\u0103r\u0103 probleme \u2013 \u0219i ob\u021bine\u021bi o vacan\u021b\u0103 rezervat\u0103 \u00een cel mai scurt timp, chiar dac\u0103 nu este ceea ce v-a atras ini\u021bial aten\u021bia. Dar printr-un chatbot messenger? Probabil c\u0103 ve\u021bi trece prin bucle de chestionare a meniului \u0219i doar a\u021bi fi direc\u021bionat c\u0103tre site-ul web al hotelului - dac\u0103 asta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>V\u00e2nz\u0103rile sunt o form\u0103 de art\u0103 pe care chatbo\u021bii nu au st\u0103p\u00e2nit-o<\/strong><\/h3>\n\n\n\n<p>A\u021bi \u00eent\u00e2lnit vreodat\u0103 un agent de v\u00e2nz\u0103ri uber insistent? Unul care nu te las\u0103 s\u0103 r\u0103sfoie\u0219ti f\u0103r\u0103 s\u0103 intervin\u0103, s\u0103 te \u00eentrebe ce cau\u021bi \u0219i s\u0103 \u00eencerci s\u0103 v\u00e2nd\u0103 \u00een plus cu fiecare ocazie?<\/p>\n\n\n\n<p>Din fericire, multe afaceri se \u00eendep\u0103rteaz\u0103 de acest model \u2013 oamenii de v\u00e2nz\u0103ri au devenit faruri de expertiz\u0103. Ei sunt acolo pentru a \u00eentreba dac\u0103 ave\u021bi nevoie de asisten\u021b\u0103, dar nu \u00eencearc\u0103 s\u0103 v\u0103 oblige s\u0103 v\u0103 renun\u021ba\u021bi la piciorul drept pentru acel produs pe care trebuie s\u0103-l ave\u021bi chiar acum sau risca\u021bi s\u0103 tr\u0103i\u021bi f\u0103r\u0103 el pentru totdeauna.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>Ei construiesc un raport \u2013 mai ales c\u00e2nd vine vorba de companiile SaaS, ai c\u0103ror clien\u021bi vor lucra cu ei dup\u0103 cump\u0103rare.<\/p>\n\n\n\n<p>Abia dup\u0103 ce e\u0219ti mul\u021bumit de produsul oferit, precum \u0219i de confort \u00een preajma angajatului \u0219i a m\u0103rcii, semnezi pe linia punctat\u0103 \u2013 sau chiar oferi mai mult dec\u00e2t numele t\u0103u.<\/p>\n\n\n\n<p>Chatbo\u021bii, pe de alt\u0103 parte, sunt insistenti. Pu\u021bin\u0103 personalizare pe care o pot \u00eencerca vine sub forma unor \u00eentreb\u0103ri destul de invazive de la \u00eenceput: de multe ori, ve\u021bi descoperi c\u0103 primele dou\u0103 \u00eentreb\u0103ri pe care le pun vor fi numele dvs. complet \u0219i adresa de e-mail.<\/p>\n\n\n\n<p>Acest lucru \u00eei oblig\u0103 pe clien\u021bi s\u0103 se angajeze chiar \u00eenainte de a-\u0219i exprima \u00eentreb\u0103rile. Cine vrea s\u0103 se \u00eenscrie la o list\u0103 de e-mail \u00een acest fel? E-mailuri nesf\u00e2r\u0219ite a\u0219teapt\u0103 \u2013 p\u00e2n\u0103 c\u00e2nd ajung \u00een gunoi, desigur.<\/p>\n\n\n\n<p>\u00cen plus, un bun v\u00e2nz\u0103tor se va preface cel pu\u021bin c\u0103 este entuziasmat de domeniu. Unul grozav? Ei bine, ei sunt cei care vorbesc despre sector \u0219i \u00een zilele lor libere.<\/p>\n\n\n\n<p>Acest entuziasm este mult mai contagios \u0219i de-a dreptul conving\u0103tor dec\u00e2t o interfa\u021b\u0103 lipsit\u0103 de emo\u021bii. O glum\u0103 la timp sau un exemplu de relatabilitate ar putea fi diferen\u021ba dintre a face o v\u00e2nzare \u0219i nu.<\/p>\n\n\n\n<p>\u0218tia\u021bi c\u0103 Aristotel este uneori l\u0103udat drept primul mare v\u00e2nz\u0103tor? V\u00e2nz\u0103rile sunt un proces care se desf\u0103\u0219oar\u0103 \u00eenc\u0103 din anul 7 \u00ee.Hr. \u0219i, \u00een ciuda stereotipurilor, este o art\u0103 delicat\u0103. Se \u00eenv\u00e2rte \u00een \u00eentregime \u00een jurul comunic\u0103rii \u2013 citind indicii \u0219i \u0219tiind cum s\u0103 le r\u0103spunde\u021bi pentru a-i relaxa pe poten\u021bialul client.<\/p>\n\n\n\n<p>De\u0219i tehnologia chatbot este impresionant\u0103, mai ales \u00een compara\u021bie cu epoca lui Aristotel, pur \u0219i simplu nu poate dep\u0103\u0219i un bun om de mod\u0103 veche care se apropie de v\u00e2nz\u0103ri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Exist\u0103 alternative mai bune la chatbot<\/strong><\/h2>\n\n\n\n<p>Nimic din toate acestea nu \u00eenseamn\u0103 c\u0103 nu exist\u0103 aspecte ale afacerilor care s\u0103 nu beneficieze de automatizare \u2013 sau chiar de integrarea robotic\u0103.<\/p>\n\n\n\n<p>Dac\u0103 dori\u021bi s\u0103 ob\u021bine\u021bi tehnologie - \u0219i v\u0103 recomand\u0103m cu c\u0103ldur\u0103 s\u0103 o adopta\u021bi - exist\u0103 o varietate de moduri \u00een care pute\u021bi utiliza tehnologia inovatoare pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi experien\u021ba clien\u021bilor de comer\u021b electronic \u0219i, de multe ori, economisi\u021bi bani \u00een acest proces.<\/p>\n\n\n\n<p>Dac\u0103 ve\u021bi avea un pop-up pe pagina dvs., de exemplu, cel pu\u021bin face\u021bi-l unul util. Imagina\u021bi-v\u0103 frustrarea clien\u021bilor dvs. c\u00e2nd un chatbot cu aspect util sun\u0103 \u00een col\u021bul ecranului lor - apoi \u00eei ia \u00een cerc \u0219i nu le spune nimic nou sau valoros despre marc\u0103.<\/p>\n\n\n\n<p>\u00cen schimb, exist\u0103 tehnologie la fa\u021ba locului ca a noastr\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/\">Asistent digital<\/a> care vizeaz\u0103 toate problemele cu probleme pentru chatbot - \u0219i ofer\u0103 tipul potrivit de experien\u021b\u0103 client.<\/p>\n\n\n\n<p>Le pute\u021bi folosi pentru a crea un <a href=\"https:\/\/vibetrace.com\/ro\/asistent-digital-2\/\" data-type=\"page\" data-id=\"23431\">experien\u021b\u0103 de v\u00e2nzare ghidat\u0103<\/a>, conduc\u00e2nd clien\u021bii poten\u021biali c\u0103tre produse \u0219i servicii care func\u021bioneaz\u0103 pentru ei, mai degrab\u0103 dec\u00e2t op\u021biunile generice. Ei pot crea \u0219i trimite oferte la momentul potrivit \u2013 de exemplu. atunci c\u00e2nd clientul caut\u0103 de fapt s\u0103 cheltuiasc\u0103 bani.<\/p>\n\n\n\n<p>Pute\u021bi chiar s\u0103 le folosi\u021bi pentru a colecta \u0219i a aduna datele clien\u021bilor, f\u0103c\u00e2nd experien\u021ba mai personalizat\u0103 pe m\u0103sur\u0103 ce clientul folose\u0219te site-ul \u0219i interac\u021bioneaz\u0103 cu marca.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">C\u0103uta\u021bi o mai bun\u0103 personalizare de marketing \u0219i site-uri?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Sunte\u021bi \u00een locul potrivit. Analiz\u0103m comportamentul \u0219i folosim diverse tehnici pentru a personaliza mesajele \u0219i con\u021binutul de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/software-de-personalizare-web\/\">Afla\u021bi despre personalizare<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Acest tip de experien\u021b\u0103 online \u00een magazin este ceea ce caut\u0103 chatbo\u021bii: ideea este c\u0103 pot r\u0103spunde la \u00eentreb\u0103ri \u0219i s\u0103 v\u0103 \u00eendrume \u00een direc\u021bia corect\u0103 \u00een timp real, la fel ca un angajat din magazin. Dar, din nefericire, ele sunt scurte \u2013 l\u0103s\u00e2nd utilizatorii s\u0103 se simt\u0103 iritabili \u0219i mai pu\u021bin probabil s\u0103 fac\u0103 o achizi\u021bie.<\/p>\n\n\n\n<p>Privind un alt aspect al afacerii, exist\u0103 o mul\u021bime de cazuri \u00een care <a href=\"https:\/\/www.automationanywhere.com\/rpa\/robotic-process-automation\" target=\"_blank\" rel=\"noopener\">automatizarea proceselor robotizate (RPA) <\/a>poate ajuta la eficientizarea organiza\u021biei dvs. Ace\u0219tia \u00ee\u0219i pot asuma sarcini monotone \u0219i pot l\u0103sa angaja\u021bii umani la eforturi mai creative sau mai complicate.<\/p>\n\n\n\n<p>Distribu\u021bia automat\u0103 a apelurilor este \u00eenc\u0103 o alt\u0103 modalitate prin care automatizarea \u2013 \u0219i \u00eentr-adev\u0103r, scripturile setate \u2013 pot beneficia companiile, cel pu\u021bin, atunci c\u00e2nd sunt utilizate corect.<\/p>\n\n\n\n<p>Aceste scripturi pot fi folosite pentru a analiza apelan\u021bii \u00een categorii, astfel \u00eenc\u00e2t atunci c\u00e2nd agentul uman ajunge la ei, ace\u0219tia sunt deja echipa\u021bi cu anumite cuno\u0219tin\u021be despre subiectul apelului. \u00cen afacerile mai mari, acest lucru ar putea \u00eensemna chiar s\u0103 fii transmis echipei relevante de servicii pentru clien\u021bi.<\/p>","protected":false},"excerpt":{"rendered":"<p>Odat\u0103 cu apari\u021bia internetului, companiile au mai multe canale de v\u00e2nzare cu care s\u0103 se joace dec\u00e2t... <a title=\"6 motive pentru care chatbot-ul de comer\u021b electronic ar putea fi r\u0103u pentru afacerea dvs\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/chatbot-de-comert-electronic\/\" aria-label=\"Cite\u0219te mai multe despre 6 motive pentru care chatbot-ul de comer\u021b electronic ar putea fi r\u0103u pentru afacerea ta\"> <\/a><\/p>","protected":false},"author":8,"featured_media":24447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[153,136],"class_list":["post-23588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-chatbots","tag-ve","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=23588"}],"version-history":[{"count":5,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23588\/revisions"}],"predecessor-version":[{"id":24455,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23588\/revisions\/24455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/24447"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=23588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=23588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=23588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}