{"id":23585,"date":"2023-09-20T18:08:54","date_gmt":"2023-09-20T18:08:54","guid":{"rendered":"https:\/\/vibetrace.com\/?p=23585"},"modified":"2023-10-18T15:41:34","modified_gmt":"2023-10-18T15:41:34","slug":"email-retargeting-tips","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/sfaturi-de-redirectionare-prin-e-mail\/","title":{"rendered":"5 tehnici de retargeting prin e-mail care c\u00e2\u0219tig\u0103 clien\u021bi"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Indiferent dac\u0103 conduce\u021bi o afacere mic\u0103 sau o \u00eentreprindere mare, este esen\u021bial s\u0103 g\u0103si\u021bi mici avantaje care v\u0103 pot ajuta s\u0103 v\u0103 eviden\u021bia\u021bi fa\u021b\u0103 de concuren\u021b\u0103. <\/p>\n\n\n\n<p>Cu <a href=\"https:\/\/vibetrace.com\/ro\/software-ul-de-automatizare-de-marketing-on-premise-in-industria-bancara\/\" data-type=\"post\" data-id=\"22334\">marketing modern<\/a> dominat\u0103 acum de personalizare \u0219i experien\u021ba clien\u021bilor, retargeting-ul prin e-mail este o tactic\u0103 valoroas\u0103 pentru a oferi ceea ce \u00ee\u0219i doresc utilizatorii.<\/p>\n\n\n\n<p>Mai jos, ne vom uita la retargeting-ul prin e-mail \u00een general, vom descoperi c\u00e2teva sfaturi de marketing esen\u021biale \u0219i vom demonstra valoarea utiliz\u0103rii strategiilor de retargeting de comer\u021b electronic sau SaaS pe site-ul dvs.<\/p>\n\n\n\n<p>Este timpul s\u0103 cercet\u0103m:<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id23585_30cfe4-90 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id23585_30cfe4-90 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id23585_30cfe4-90 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id23585_30cfe4-90 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\">Ce este retargetingul prin e-mail?<\/h2>\n\n\n\n<p>Retargeting-ul prin e-mail este o form\u0103 de marketing digital care utilizeaz\u0103 comportamentul anterior al clien\u021bilor pentru a v\u0103 informa abordarea.<\/p>\n\n\n\n<p>S\u0103 compar\u0103m asta cu o campanie standard de marketing prin e-mail \u00een care o marc\u0103 va trimite acela\u0219i e-mail promo\u021bional tuturor abona\u021bilor s\u0103i. Dac\u0103 aceasta este o companie de tricotaje, \u00ee\u0219i pot anun\u021ba utilizatorii c\u0103 colec\u021bia lor de toamn\u0103 tocmai a aterizat.<\/p>\n\n\n\n<p>\u00cen schimb, o re\u021bintire va fi mai specific\u0103 \u0219i probabil bazat\u0103 pe date comportamentale. Dac\u0103 un brand de tricotaje dore\u0219te s\u0103-\u0219i promoveze colec\u021bia de toamn\u0103, poate trimite mai multe e-mailuri personalizate c\u0103tre diferite segmente de clien\u021bi. Clien\u021bii b\u0103rba\u021bi pot primi notific\u0103ri numai cu privire la gama de b\u0103rba\u021bi, de exemplu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"899\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/claim-free-trial-email-899x1024.png\" alt=\"\" class=\"wp-image-24429\" style=\"aspect-ratio:0.8779296875;width:565px;height:auto\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/claim-free-trial-email-899x1024.png 899w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/claim-free-trial-email-264x300.png 264w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/claim-free-trial-email-768x874.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/claim-free-trial-email-1349x1536.png 1349w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/claim-free-trial-email-11x12.png 11w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/claim-free-trial-email.png 1372w\" sizes=\"auto, (max-width: 899px) 100vw, 899px\" \/><figcaption class=\"wp-element-caption\">Revendica\u021bi perioada de \u00eencercare gratuit\u0103 folosind redirec\u021bionarea prin e-mail.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>De asemenea, pute\u021bi utiliza campanii de redirec\u021bionare prin e-mail pentru a oferi \u201ea doua \u0219anse\u201d cump\u0103r\u0103torilor anteriori care au abandonat co\u0219urile de cump\u0103r\u0103turi online. <\/p>\n\n\n\n<p>Procesul este \u00eentotdeauna orientat spre nevoile clien\u021bilor, ceea ce face mai probabil ca ace\u0219tia s\u0103 deschid\u0103 e-mailul \u0219i, eventual, s\u0103 fac\u0103 o achizi\u021bie.<\/p>\n\n\n\n<p>\u00cen 2021, retargeting-ul prin e-mail este la fel de valoros pentru o afacere ca \u0219i un <a href=\"https:\/\/www.dialpad.com\/guides\/inbound-call-center\/\" target=\"_blank\" rel=\"noopener\">solu\u021bie pentru call center inbound<\/a>, angaja\u021bi creativi \u0219i o gam\u0103 de produse inovatoare. Iat\u0103 c\u00e2teva elemente esen\u021biale de care trebuie s\u0103 \u021bine\u021bi cont atunci c\u00e2nd v\u0103 planifica\u021bi propria campanie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 bune practici pentru redirec\u021bionarea e-mailului<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Crea\u021bi o strategie<\/h3>\n\n\n\n<p>\u201eE\u0219ueaz\u0103 s\u0103 te preg\u0103te\u0219ti, preg\u0103te\u0219te-te s\u0103 e\u0219uezi\u201d spune vechea zical\u0103. Ca orice plan de marketing, este esen\u021bial s\u0103 crea\u021bi o strategie de retargeting, utiliz\u00e2nd c\u00e2t mai multe date pe care le pute\u021bi pune m\u00e2na. La fel cum nu ar trebui s\u0103 scapi de PPC sau <a href=\"https:\/\/accelerateagency.ai\/how-much-does-seo-cost-pricing\" target=\"_blank\" rel=\"noopener\">costul SEO<\/a>, este esen\u021bial s\u0103 face\u021bi lucrurile corect aici.<\/p>\n\n\n\n<p>Orice plan ar trebui s\u0103 includ\u0103 urm\u0103toarele considera\u021bii:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmentarea clien\u021bilor \u2013 date demografice, sex, cheltuieli medii etc.<\/li>\n\n\n\n<li>Frecven\u021ba \u0219i sincronizarea e-mailurilor pe segment.<\/li>\n\n\n\n<li>Analiza strategiilor anterioare de email marketing.<\/li>\n\n\n\n<li>M\u0103suri specifice pentru monitorizarea succesului.<\/li>\n<\/ul>\n\n\n\n<p>C\u0103uta\u021bi modele \u00een campaniile dvs. anterioare. Exist\u0103 o anumit\u0103 or\u0103 sau zi care are ca rezultat rate de deschidere mai mari din lista ta de e-mail? De exemplu, s-a constatat c\u0103 <a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\" target=\"_blank\" rel=\"noopener\">Mar\u021bi au cele mai mari rate de deschidere<\/a>, iar s\u00e2mb\u0103ta cea mai mic\u0103.<\/p>\n\n\n\n<p>Ce zici de un anumit stil de antet, cum ar fi o \u00eentrebare? \u0218i de ce p\u0103r\u0103sesc oamenii site-ul dvs. pe anumite pagini de destina\u021bie? Poate c\u0103 trebuie s\u0103 verifica\u021bi vitezele de \u00eenc\u0103rcare a paginii sau s\u0103 performa\u021bi <a href=\"https:\/\/accelerateagency.ai\/duplicate-content\" target=\"_blank\" rel=\"noopener\">un con\u021binut duplicat SEO <\/a>audit.<\/p>\n\n\n\n<p>R\u0103spunsurile la astfel de \u00eentreb\u0103ri v\u0103 pot ajuta cu adev\u0103rat s\u0103 v\u0103 rafina\u021bi strategia \u0219i s\u0103 v\u0103 asigura\u021bi c\u0103 nu arunca\u021bi doar e-mailuri bazate pe speran\u021b\u0103.<\/p>\n\n\n\n<p>Pentru a da un exemplu de strategie, a fost folosit\u0103 o abordare mixt\u0103 atunci c\u00e2nd lucra\u021bi cu brandul Smallable. Dup\u0103 ce le-au cercetat analizele, <a href=\"https:\/\/vibetrace.com\/ro\/mici\/\" data-type=\"post\" data-id=\"23404\">Mic<\/a> au constatat c\u0103 implicarea utilizatorilor lor este sc\u0103zut\u0103, contribuind la o rat\u0103 de respingere ridicat\u0103.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu segmentarea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Pe baza unui CDP puternic, vei putea segmenta clien\u021bii pe statutul RFM, CLV sau multe alte elemente pentru segmente de marketing de succes.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/segmentarea-clientilor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u00cen primul pas, am construit \u0219i analizat o hart\u0103 cuprinz\u0103toare a site-ului, legat\u0103 de profilurile de utilizator ale m\u0103rcii. Vizitatorii site-ului au primit mesaje specifice pe m\u0103sur\u0103 ce navigau. \u0218i pentru a completa acest lucru, platforma a introdus o strategie de remarketing prin e-mail.<\/p>\n\n\n\n<p>Toate co\u0219urile incomplete au fost salvate \u0219i trimise prin e-mail folosind linii de subiect dinamice. Aceast\u0103 combina\u021bie frumoas\u0103 a dus la o cre\u0219tere a ratei de conversie 28%.<\/p>\n\n\n\n<p>Nu uita, platforma Vibetrace poate chiar atrage noi clien\u021bi, prin utilizarea <a href=\"https:\/\/vibetrace.com\/ro\/software-ul-de-automatizare-de-marketing-on-premise-in-industria-bancara\/\" data-type=\"post\" data-id=\"22334\">Media conectat\u0103<\/a>. Acest lucru face ca anun\u021burile dvs. online s\u0103 fie mai relevante pentru poten\u021bialii clien\u021bi, ad\u0103ug\u00e2nd note personale bazate pe comportamentul lor de navigare anterior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personaliza\u021bi-v\u0103 con\u021binutul de e-mail<\/h3>\n\n\n\n<p>Dac\u0103 nu a\u021bi auzit deja, personalizarea este una dintre cheile majore ale succesului <a href=\"https:\/\/amasty.com\/blog\/how-to-craft-effective-ecommerce-content-strategy\/\" target=\"_blank\" rel=\"noopener\">strategie de con\u021binut pentru comer\u021bul electronic<\/a> \u00een 2021. Sau \u00een orice alt an, de altfel. S\u0103 arunc\u0103m o privire la statistici:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Liniile de subiect personalizate ale e-mailului sunt <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"noopener\">26%<\/a> mai probabil s\u0103 fie deschis.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dynamicyield.com\/files\/research\/state-of-personalization-in-email.pdf\" target=\"_blank\" rel=\"noopener\">62%<\/a> dintre consumatori se simt \u201eferici\u021bi\u201d \u0219i \u201eemotiona\u021bi\u201d s\u0103 r\u0103spund\u0103 la un mesaj personalizat.<\/li>\n\n\n\n<li>Conversie personalizat\u0103 a apelurilor la ac\u021biune <a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data#sm.000awoxgniktcoi11jl2et1nit4os\" target=\"_blank\" rel=\"noopener\">202%<\/a> mai bine dec\u00e2t \u00eendemnurile implicite.<\/li>\n<\/ul>\n\n\n\n<p>Am vorbit pe scurt mai sus despre g\u0103sirea anumitor stiluri de antet care s\u0103 func\u021bioneze, iar orice lucru personal este un ingredient uria\u0219 pentru a c\u00e2\u0219tiga acel clic magic.<\/p>\n\n\n\n<p>Pe l\u00e2ng\u0103 utilizarea unui <a href=\"https:\/\/vibetrace.com\/ro\/asistent-digital-2\/\" data-type=\"page\" data-id=\"23431\">Asistent digital<\/a>, solu\u021bia a activat o solu\u021bie personalizat\u0103 de remarketing prin e-mail \u00eentr-o campanie cu marca de articole de buc\u0103t\u0103rie Cervera. Ca \u0219i \u00een exemplul Smallable de mai sus, au fost trimise e-mailuri cu co\u0219ul abandonat care con\u021bineau co\u0219ul. Dar aici, au fost ad\u0103ugate \u0219i recomand\u0103ri personalizate de produse pentru eventual upsell sau cross-sell, bazate pe istoricul de achizi\u021bii al utilizatorilor.<\/p>\n\n\n\n<p>Rezultatul acestui lucru <a href=\"https:\/\/vibetrace.com\/ro\/cervera\/\" data-type=\"post\" data-id=\"23402\">Cervera<\/a> studiu de caz? Am reu\u0219it s\u0103 cre\u0219tem valoarea medie a comenzii \u00een r\u00e2ndul clien\u021bilor existen\u021bi care \u0219i-au abandonat ini\u021bial co\u0219ul cu 12% \u0219i am atins un raport de v\u00e2nz\u0103ri de 10% per e-mail trimis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fii simplu, dar dinamic<\/h3>\n\n\n\n<p>To\u021bi agen\u021bii de marketing ar trebui s\u0103 \u0219tie c\u0103 cele mai bune e-mailuri ajung direct la obiect. Speciali\u015ftii \u00een marketing prin e-mail trebuie s\u0103 le fac\u0103 simple \u015fi u\u015for de digerat dintr-o singur\u0103 privire.<\/p>\n\n\n\n<p>Un \u00eendemn puternic (CTA) este esen\u021bial dac\u0103 dori\u021bi <a href=\"https:\/\/www.smallbizdaily.com\/6-strategies-to-accelerate-your-business-website-click-through-rates\/\" target=\"_blank\" rel=\"noopener\">accelera\u021bi ratele de clic ale afacerii dvs<\/a>, \u0219i nu este diferit c\u00e2nd vine vorba de e-mailuri. Testa\u021bi-le trimi\u021b\u00e2nd unul la propriul dvs. e-mail \u0219i configura\u021bi un test A\/B pentru a compara ratele de deschidere. <\/p>\n\n\n\n<p>Face\u021bi ca indemnurile dvs. s\u0103 sune urgente, dar nu disperate sau care pun via\u021ba \u00een pericol.<\/p>\n\n\n\n<p>\u00cen plus, diversifica\u021bi-v\u0103 oferta c\u00e2t mai mult posibil. Un e-mail bun trebuie s\u0103 r\u0103m\u00e2n\u0103 pe marc\u0103, dar nu r\u0103m\u00e2ne\u021bi de fiecare dat\u0103 de acela\u0219i \u0219ablon de e-mail.<\/p>\n\n\n\n<p>Folosi\u021bi diferite introduceri \u0219i moduri de a saluta. Folosi\u021bi medii diferite, dac\u0103 este adecvat, inclusiv text, imagini \u0219i link-uri c\u0103tre re\u021belele sociale.<\/p>\n\n\n\n<p>Acest fragment de la PayPal este un bun exemplu de e-mail simplu, dar eficient. Exist\u0103 oferta unui \u201egratis\u201d sub form\u0103 de 20 GBP. Iar antetul principal include toate informa\u021biile pe care trebuie s\u0103 le cunoa\u0219te\u021bi dintr-o privire \u2013 este legat de credit, pute\u021bi ob\u021bine 20 GBP (dar exist\u0103 o captur\u0103) \u2013 \u0219i este clar unde s\u0103 face\u021bi clic pentru mai multe informa\u021bii.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/26GBLA9CIEzEyB9DsqqM0ubDSomX-U4A91_mIekKclUw9GVaegYH4SXt6zScVjjiv95UzAu_Y3FICHrIMEjO7tJCzdyIDgMv3kASqM_UsZMq606mQ3larmLhFUU22w6hX8CAHcnV-RxaLQ08fYxQCfM\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"663\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-10-18-at-17.38.33-1024x663.png\" alt=\"\" class=\"wp-image-24437\" style=\"aspect-ratio:1.5444947209653093;width:413px;height:auto\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-10-18-at-17.38.33-1024x663.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-10-18-at-17.38.33-300x194.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-10-18-at-17.38.33-768x497.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-10-18-at-17.38.33-1536x995.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-10-18-at-17.38.33-2048x1326.png 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/09\/Screenshot-2023-10-18-at-17.38.33-18x12.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Stimula<\/h3>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/cupon-coduri-strategie\/\" data-type=\"post\" data-id=\"22338\">Reduceri si cupoane<\/a> \u00eencurajeaz\u0103 66% consumatori s\u0103 fac\u0103 achizi\u021bii neinten\u021bionate, a\u0219a c\u0103 folose\u0219te stimulente. Ceva se \u00eent\u00e2mpl\u0103 ad\u00e2nc \u00een interiorul clientului obi\u0219nuit c\u00e2nd v\u0103d oferta unui om gratuit.<\/p>\n\n\n\n<p>Cu toate acestea, av\u00e2nd \u00een vedere asta, nu exagera\u021bi. Jum\u0103tate din graba care decurge dintr-o ofert\u0103 special\u0103 vine din factorul de noutate. Dac\u0103 o ofert\u0103 devine norma, aceea\u0219i stimulare nu va avea loc \u0219i v\u0103 va afecta ratele de clic.<\/p>\n\n\n\n<p>E-mailurile dvs. legate de stimulente ar trebui s\u0103 fie pur \u0219i simplu o tactic\u0103 dintre multe. Combina\u021bi-le cu un e-mail de bun venit pentru clien\u021bii noi, \u0219tiri de ultim\u0103 or\u0103 din industrie, reduceri de produse \u0219i oferte ocazionale. \u00cempreun\u0103, to\u021bi vor ajuta la construirea cunoa\u0219terii m\u0103rcii \u0219i a unei rela\u021bii de lung\u0103 durat\u0103 cu clien\u021bii.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7xYcq0NVwXV6p6N5z4WFWe1T1Qke_MB2hwirjmnqIgCSl5Eoqw3uEkBact22C83gFC6aJalQ-amNhw7pxOuzWRjOgvKqBzYIo7hf8E0dC2Rziogr6rn7jg26-ckKSfBJuW6v4F2uI0UJdAsowpgmn8Y\" alt=\"\"\/><\/figure>\n\n\n\n<p>Acest exemplu de e-mail de la Serenata Flowers arat\u0103 o bun\u0103 utilizare a tacticii de stimulare. Este o reducere destul de uimitoare la 36%. \u0218i e-mailul creeaz\u0103 un sentiment de urgen\u021b\u0103 limit\u00e2nd oferta la doar 24 de ore (\u00een linia de subiect).<\/p>\n\n\n\n<p>A, \u0219i face\u021bi clic pe butonul \u201eCOMAND\u0102 ACUM\u201d, iar abona\u021bii prin e-mail se vor reg\u0103si pe site-ul m\u0103rcii, cu produsul deja \u00een co\u0219ul de cump\u0103r\u0103turi.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Fii oportun<\/h3>\n\n\n\n<p>Dac\u0103 un client \u0219i-a abandonat co\u0219ul de cump\u0103r\u0103turi c\u00e2nd sunte\u021bi la un clic de la asigurarea ofertei, trimite\u021bi imediat un e-mail. Pot exista multe motive pentru abandonul c\u0103ruciorului.<\/p>\n\n\n\n<p>Primirea unui e-mail instantaneu cu co\u0219ul abandonat este un memento binevenit \u00een astfel de cazuri. Desigur, procesul ar trebui gestionat prin automatizarea e-mailului pentru a se asigura c\u0103 nimic nu este ratat.<\/p>\n\n\n\n<p>Dac\u0103 vede\u021bi un num\u0103r mare de c\u0103rucioare abandonate, nu trimite\u021bi doar e-mailuri redirec\u021bionate \u00een speran\u021ba c\u0103 clien\u021bii vor cump\u0103ra a doua oar\u0103. Utilizabilitatea site-ului ar putea fi problema.<\/p>\n\n\n\n<p>Aminti\u021bi-v\u0103, procesul de co\u0219 de cump\u0103r\u0103turi trebuie s\u0103 fie c\u00e2t mai rapid posibil, fiind necesar\u0103 completarea minim\u0103 a formularelor. \u0218i orice mesaj pop-up ar trebui s\u0103 fie redus la minimum. <a href=\"https:\/\/vibetrace.com\/ro\/de-ce-pop-up-urile-intruzive-ar-putea-cauza-carucioare-abandonate\/\" data-type=\"post\" data-id=\"23452\">Ferestrele pop-up intruzive ar putea cauza c\u0103rucioare abandonate<\/a> d\u00e2nd impresia ca un hard-selling.<\/p>\n\n\n\n<p>Folosind o abordare numit\u0103 v\u00e2nzare ghidat\u0103, Vibetrace se asigur\u0103 c\u0103 to\u021bi clien\u021bii \u0219i vizitatorii site-ului primesc o experien\u021b\u0103 personalizat\u0103 cu toate mesajele relevante. Orice mesaje sunt discrete \u0219i apar doar \u00een punctele benefice ale c\u0103l\u0103toriei utilizatorului. G\u00e2ndi\u021bi-v\u0103 la asta ca la diferen\u021ba dintre un asistent de magazin online util \u0219i unul nec\u0103j\u0103tor. Unul poate duce la o v\u00e2nzare, cel\u0103lalt cu un poten\u021bial client care se \u00eendreapt\u0103 c\u0103tre site-ul unui rival.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/3tRe-3BYZBW33VjIOQMSYS5oreAkH0W7CajXNWZGJAGYEqtFQe-kODtCYJeDKyqR6yjoYW1HQpjyDuL3HRzGWvCcrav8QGS6_ggyj_U94J_ODUUpbTqtRDKgjvktylJ6jbn464u690YIwm8jlwGKqsc\" alt=\"\"\/><\/figure>\n\n\n\n<p>Alte e-mailuri oportune pot fi legate de sezoane, evenimente speciale din industrie sau chestiuni despre care \u0219ti\u021bi c\u0103 sunt aproape de inima clientului dvs.<\/p>\n\n\n\n<p>Iat\u0103 un exemplu de e-mail oportun de la The Washington Post. Ace\u0219tia leag\u0103 o ofert\u0103 cu abonament redus de Ziua Muncii (\u0219i \u00eei ofer\u0103 un interval de timp limitat pentru o m\u0103sur\u0103 bun\u0103).<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/0L4G_0kNp01lNe7r5qIWB_J-ZQMoKH8mASmVibRHcVWK56bMQhfr9qPxOe9cYwYnnUdiV72gG-JafmQGkX1623DDpuZ2SG_sivxOBA49f2UKrVftN2_cNLSKktz42aTsKnhqIFBifwXL4nTlQa1XmsE\" alt=\"\" style=\"aspect-ratio:0.8737373737373737;width:266px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Concluzie<\/h2>\n\n\n\n<p>C\u00e2nd este f\u0103cut\u0103 corect, retargeting-ul prin e-mail func\u021bioneaz\u0103 ca un instrument de marketing valoros pentru orice afacere. \u00cen loc s\u0103 adopta\u021bi pur \u0219i simplu abordarea general\u0103 \u0219i s\u0103 spera\u021bi la ce este mai bun, pute\u021bi utiliza datele pentru a cre\u0219te considerabil ratele de deschidere \u0219i pentru a v\u0103 cunoa\u0219te cu adev\u0103rat clien\u021bii.<\/p>\n\n\n\n<p>Un e-mail grozav <a href=\"https:\/\/vibetrace.com\/ro\/e-mail-marketing-automatizare-elvetia\/\" data-type=\"page\" data-id=\"22448\">campanie de remarketing <\/a>utilizarea tehnologiei avansate poate nu numai s\u0103 se potriveasc\u0103 cu a\u0219tept\u0103rile clien\u021bilor, ci \u0219i s\u0103 le dep\u0103\u0219easc\u0103. <\/p>\n\n\n\n<p>\u0218i cu un Asistent digital proactiv, de asemenea, ve\u021bi putea s\u0103 crea\u021bi o experien\u021b\u0103 excelent\u0103 pentru clien\u021bi \u0219i s\u0103 v\u0103 cre\u0219te\u021bi ratele de conversie. <a href=\"https:\/\/vibetrace.com\/ro\/contactati-ne\/\" data-type=\"page\" data-id=\"163\">Solicita\u021bi o demonstra\u021bie ast\u0103zi<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Indiferent dac\u0103 conduce\u021bi o afacere mic\u0103 sau o \u00eentreprindere mare, g\u0103si\u021bi mici avantaje care pot... <a title=\"5 tehnici de retargeting prin e-mail care c\u00e2\u0219tig\u0103 clien\u021bi\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/sfaturi-de-redirectionare-prin-e-mail\/\" aria-label=\"Cite\u0219te mai multe despre 5 tehnici de retargeting prin e-mail care c\u00e2\u0219tig\u0103 clien\u021bi\"> <\/a><\/p>","protected":false},"author":8,"featured_media":24423,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[130,77,88,89,136],"class_list":["post-23585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-coupon-codes","tag-email-marketing","tag-email-marketing-strategy","tag-level2","tag-ve","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=23585"}],"version-history":[{"count":5,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23585\/revisions"}],"predecessor-version":[{"id":24438,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23585\/revisions\/24438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/24423"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=23585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=23585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=23585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}