{"id":23582,"date":"2023-09-19T18:03:44","date_gmt":"2023-09-19T18:03:44","guid":{"rendered":"https:\/\/vibetrace.com\/?p=23582"},"modified":"2023-10-19T21:41:15","modified_gmt":"2023-10-19T21:41:15","slug":"five-trends-to-watch-in-2022","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/cinci-tendinte-de-urmarit-in-2022\/","title":{"rendered":"Cinci tendin\u021be de urm\u0103rit \u00een 2022"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>2021 \u2013 un an ca nimeni altul. Chiar \u0219i dup\u0103 lec\u021biile \u00eenv\u0103\u021bate \u00een 2020, lumea comer\u021bului electronic continu\u0103 s\u0103 sfideze a\u0219tept\u0103rile. <\/p>\n\n\n\n<p>Cu un Cartier de Aur care a v\u0103zut consumatorii dispu\u0219i s\u0103 cheltuiasc\u0103 mai pu\u021bin \u00een persoan\u0103 \u0219i mai mult online, mai multe m\u0103rci au folosit tehnologia \u00een moduri noi pentru a-\u0219i \u00eembun\u0103t\u0103\u021bi at\u00e2t experien\u021ba \u00een magazin, c\u00e2t \u0219i cea online.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id23582_6f5481-52 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id23582_6f5481-52 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id23582_6f5481-52 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id23582_6f5481-52 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Explozia comer\u021bului electronic din ultimii doi ani \u0219i schimbarea comportamentelor de cump\u0103r\u0103turi \u0219i a a\u0219tept\u0103rilor au f\u0103cut ca 2022 s\u0103 continue s\u0103 vad\u0103 noi tendin\u021be venind \u0219i plec\u00e2nd. <\/p>\n\n\n\n<p>Am v\u0103zut deja o <a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2022\/01\/uk-footfall-drops-in-first-week-of-2022-as-work-from-home-rules-hits-city-centres\/\" target=\"_blank\" rel=\"noopener\">reducerea traficului \u00een acest an<\/a> cu restric\u021biile de retur de la domiciliu \u0219i purtarea m\u0103\u0219tilor \u00een magazine.<\/p>\n\n\n\n<p>Iat\u0103 cinci tendin\u021be despre care credem c\u0103 ar trebui s\u0103 fii atent pentru acest an pentru a te asigura c\u0103 brandul t\u0103u iese \u00een top.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crearea unei experien\u021be online f\u0103r\u0103 efort \u2013 obligatorie&nbsp;&nbsp;<\/h2>\n\n\n\n<p>O experien\u021b\u0103 de comer\u021b online eficient\u0103 \u0219i prietenoas\u0103 cu clien\u021bii nu mai este un factor de diferen\u021biere pentru m\u0103rcile care c\u00e2\u0219tig\u0103 la jocul digital - este obligatorie. <\/p>\n\n\n\n<p>Pentru a v\u0103 diferen\u021bia ast\u0103zi, concentra\u021bi-v\u0103 pe viitorul comer\u021bului digital, investind \u00een instrumente \u0219i servicii care rezolv\u0103 problemele consumatorilor, atunci c\u00e2nd \u0219i unde au nevoie.<\/p>\n\n\n\n<p>A\u0219a cum un asistent de v\u00e2nz\u0103ri s-ar \u00eendrepta spre un client care se uit\u0103 la un frigider confuz sau care se chinuie s\u0103-\u0219i g\u0103seasc\u0103 pantoful de m\u0103rime pentru a oferi ajutor, experien\u021ba de cump\u0103r\u0103turi online ar trebui s\u0103 adauge valoare \u00een mod proactiv \u0219i s\u0103 fac\u0103 experien\u021ba f\u0103r\u0103 efort. <a href=\"https:\/\/vibetrace.com\/ro\/automatizarea-retailului-in-comertul-electronic\/\" data-type=\"post\" data-id=\"23594\">Experien\u021be online f\u0103r\u0103 efort<\/a> nu numai c\u0103 genereaz\u0103 conversii mai rapide, ci \u0219i genereaz\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/fashion-client-retention-ltv\/\" data-type=\"post\" data-id=\"21444\">reten\u0163ie<\/a>. <\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu recomand\u0103rile de produse?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Pe parcursul c\u0103l\u0103toriei clien\u021bilor, recomandarea produselor joac\u0103 un rol important \u00een cre\u0219terea ratei de conversie. Vezi cum te putem ajuta<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Mai multe despre acesta din urm\u0103 mai t\u00e2rziu.<\/p>\n\n\n\n<p>Dac\u0103 magazinul dvs. de comer\u021b digital \u00ee\u0219i propune s\u0103 ofere clien\u021bilor posibilitatea de a se autoservi, site-ul dvs. trebuie s\u0103 le ofere toate instrumentele de con\u021binut \u0219i informa\u021bii de care au nevoie pentru a face acest lucru. <\/p>\n\n\n\n<p>C\u0103l\u0103toriile clien\u021bilor mai u\u0219oare \u0219i simplificate, cu mai multe op\u021biuni de plat\u0103 \u0219i mai multe moduri de a imagina produsul \u00een spa\u021biul fizic. <\/p>\n\n\n\n<p>Acestea pot include descrieri mai detaliate ale produselor, clasificarea site-urilor web sau folosirea instrumentelor de v\u00e2nzare ghidat\u0103 pentru a elimina \u00eendoielile cu privire la produsul potrivit.<\/p>\n\n\n\n<p>Acolo unde inventarul sau viteza de livrare a fost uneori mai important\u0103 dec\u00e2t experien\u021ba \u00een 2020 \u0219i 2021 \u2013 experien\u021ba online este mai important\u0103 \u00een viitor. <\/p>\n\n\n\n<p>Consumatorii vor accepta mai pu\u021bin experien\u021ba slab\u0103 \u00een schimbul confortului dec\u00e2t \u00eenainte. Ei se a\u0219teapt\u0103 ca comer\u021bul digital s\u0103 fi ajuns din urm\u0103.<\/p>\n\n\n\n<p>Acest lucru se extinde \u0219i la mobil \u2013 unde se preconizeaz\u0103 c\u0103 majoritatea cump\u0103r\u0103turilor cu am\u0103nuntul vor avea loc \u00een acest an. Cump\u0103r\u0103turile pe re\u021belele sociale sunt \u00een cre\u0219tere, o propor\u021bie uria\u0219\u0103 de cump\u0103r\u0103tori apel\u00e2nd la acest canal pentru inspira\u021bie pentru cump\u0103r\u0103turile online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategiile directe c\u0103tre consumator continu\u0103 s\u0103 fac\u0103 furori<\/h2>\n\n\n\n<p>Conduse de oameni precum Nike \u0219i Adidas, m\u0103rcile de articole sportive au servit de ceva timp drept exemplu pentru beneficiile strategiilor online direct c\u0103tre consumatori (DTC). <\/p>\n\n\n\n<p>Conform <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/sporting-goods-2021-the-next-normal-for-an-industry-in-flux\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a>, accelerarea rapid\u0103 a v\u00e2nz\u0103rilor sportive DTC p\u00e2n\u0103 la sf\u00e2r\u0219itul anului 2021 este de a\u0219teptat s\u0103 condenseze \u0219ase ani de progres \u00een doar doi ani.<\/p>\n\n\n\n<p>\u201eM\u0103rcile \u0219tiu deja cum s\u0103 ofere experien\u021be specializate \u00een magazin, dar trecerea la comer\u021bul electronic \u00eenseamn\u0103 c\u0103 acum trebuie s\u0103 reproduc\u0103 acest lucru online. <\/p>\n\n\n\n<p>Going DTC ofer\u0103 m\u0103rcilor posibilitatea de a se prezenta exact a\u0219a cum doresc s\u0103 fie prezentate \u0219i de a cultiva o experien\u021b\u0103 de utilizator unic\u0103. <\/p>\n\n\n\n<p>Dac\u0103 sunt f\u0103cute \u00een mod corect, strategiile DTC pot aduce m\u0103rcile mai aproape de clien\u021bii lor, construind rela\u021bii mai puternice \u0219i de durat\u0103. \u00cen 2022, cei care fac saltul \u00een DTC vor ie\u0219i \u00een frunte.\u201d \u2013 CEO la Ve Global, Jack Wearne.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>\u00cen plus, exist\u0103 o tendin\u021b\u0103 \u00een cre\u0219tere a clien\u021bilor care caut\u0103 sinceritate \u0219i rela\u021bii autentice cu m\u0103rcile. DTC este o \u0219ans\u0103 de a sparge zgomotul cu ceva mai autentic, de care consumatorii \u00ee\u0219i doresc acest lucru atunci c\u00e2nd sunt bombarda\u021bi \u00een mod constant cu reclame. <\/p>\n\n\n\n<p>Unii anticipeaz\u0103 chiar revenirea pre\u021burilor premium \u0219i a experien\u021belor premium care urmeaz\u0103, spre deosebire de r\u0103zboaiele pre\u021burilor din mijloc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00cencrederea \u0219i loialitatea m\u0103rcii sunt moneda anului 2022<\/h2>\n\n\n\n<p>Cercetarea noastr\u0103 de la sf\u00e2r\u0219itul anului 2021 a ar\u0103tat c\u0103 clien\u021bii pl\u0103nuiau s\u0103 cheltuiasc\u0103 mai pu\u021bin \u00een perioada Cr\u0103ciunului \u0219i s\u0103 cumpere doar de la m\u0103rci \u00een care au \u00eencredere. <\/p>\n\n\n\n<p>Consumatorii au ar\u0103tat clar c\u0103 \u00eencrederea \u0219i loialitatea vor fi \u0219i mai importante \u00een deciziile lor de a cump\u0103ra de la m\u0103rci. De asemenea, au ar\u0103tat c\u0103 pot \u0219i vor c\u0103uta online acolo unde strada principal\u0103 este mai pu\u021bin atr\u0103g\u0103toare.<\/p>\n\n\n\n<p>Cercetarea noastr\u0103 a ar\u0103tat c\u0103 construirea \u00eencrederii este un aspect important pentru consumatorii care sunt mai pu\u021bin probabil s\u0103 se despart\u0103 de ei. Ei caut\u0103 \u00eencrederea \u00een brand c\u0103 cump\u0103r\u0103 produsul potrivit. Mai ales \u00een absen\u021ba de a putea vedea fizic produsul.<\/p>\n\n\n\n<p>Folosi\u021bi orice ocazie pentru a comunica mesajul m\u0103rcii dvs. \u0219i pentru a v\u0103 consolida pozi\u021bia ca marc\u0103 cu care s\u0103 construi\u021bi o rela\u021bie. <\/p>\n\n\n\n<p>A construi <a href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\" data-type=\"page\" data-id=\"17406\">reten\u021bie \u0219i loialitate<\/a>, \u00eencerca\u021bi s\u0103 genera\u021bi emo\u021bii autentice ale clien\u021bilor la fiecare interac\u021biune - satisfac\u021bie, \u00eencredere, autenticitate \u0219i implicare \u00een plus fa\u021b\u0103 de v\u00e2nzare. <\/p>\n\n\n\n<p>Pre\u021bul este un factor important \u00een decizia de cump\u0103rare, dar \u00eencrederea \u00een marc\u0103 este ceea ce v\u0103 va influen\u021ba cercet\u0103torul s\u0103 nu treac\u0103 de la site-ul dvs. la altul.<\/p>\n\n\n\n<p>Exist\u0103, de asemenea, o cerere mare de la m\u0103rcile s\u0103 fie transparente cu privire la impactul lor asupra mediului \u0219i confiden\u021bialitatea pentru clien\u021bii con\u0219tien\u021bi. Reten\u021bia \u0219i loialitatea vor fi mai importante pe m\u0103sur\u0103 ce m\u0103rcile se preg\u0103tesc pentru cre\u0219terea costului de achizi\u021bie a clien\u021bilor.<\/p>\n\n\n\n<p>Av\u00e2nd \u00een vedere eforturile transparente de confiden\u021bialitate, ar putea dori s\u0103 \u021bine\u021bi ochii pe cookie-uri anul acesta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cookie-urile ter\u021b\u0103 parte sunt disponibile<\/h2>\n\n\n\n<p>Cookie-urile de la ter\u021bi au reprezentat mult timp un r\u0103u necesar pentru ca m\u0103rcile s\u0103 culeag\u0103 informa\u021bii \u0219i s\u0103 vizeze clien\u021bii. Cu toate acestea, cu interzicerea cookie-urilor de urm\u0103rire de la Google la doar un an distan\u021b\u0103, este clar c\u0103 aceste strategii de date invazive nu mai sunt tolerate. <\/p>\n\n\n\n<p>Autorit\u0103\u021bile de reglementare \u0219i furnizorii de browsere au for\u021bat multe m\u0103rci s\u0103-\u0219i reg\u00e2ndeasc\u0103 abordarea cu privire la datele clien\u021bilor, iar din ce \u00een ce mai mul\u021bi clien\u021bi evit\u0103 \u00een mod activ anumite m\u0103rci din cauza preocup\u0103rilor legate de confiden\u021bialitatea datelor.<\/p>\n\n\n\n<p>\u201e\u00cen 2022, cu sau f\u0103r\u0103 ac\u021biunea autorit\u0103\u021bilor de reglementare, este vital ca comercian\u021bii cu am\u0103nuntul s\u0103-\u0219i asculte clien\u021bii con\u0219tien\u021bi de confiden\u021bialitate \u0219i s\u0103 renun\u021be la strategiile de date \u00eenvechite. Dar aceasta nu este o m\u0103sur\u0103 restrictiv\u0103. <\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu integrarea datelor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Sunte\u021bi \u00een locul potrivit. Suntem exper\u021bi \u00een date, oferind clien\u021bilor no\u0219tri flexibilitatea de a integra \u0219i \u00eembog\u0103\u021bi cu u\u0219urin\u021b\u0103 datele din \u0219i c\u0103tre surse externe.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/caracteristici-de-automatizare-marketing\/\">Contacta\u021bi-ne pentru mai multe informa\u021bii<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Trecerea la strategii oneste \u0219i transparente, cum ar fi <a href=\"https:\/\/vibetrace.com\/ro\/importanta-date-zero-partide-cum-sa-ti-ai-profiti-din-acestea\/\" data-type=\"post\" data-id=\"22333\">date zero-party<\/a> \u2013 informa\u021biile pe care clien\u021bii le \u00eemp\u0103rt\u0103\u0219esc \u00een mod liber \u0219i inten\u021bionat cu o afacere \u2013 reprezint\u0103 o oportunitate pentru m\u0103rci de a reduce aceste puncte dureroase \u0219i de a construi rela\u021bii mai puternice cu clien\u021bii lor.\u201d <\/p>\n\n\n\n<p>Primirea datelor despre clien\u021bi direct de la clien\u021bii \u00een\u0219i\u0219i, \u00een loc s\u0103 fie nevoite s\u0103 deduc\u0103 preferin\u021be prin comportament, permite m\u0103rcilor s\u0103 \u00een\u021beleag\u0103 mai clar baza lor de clien\u021bi \u0219i le d\u0103 putere s\u0103 livreze experien\u021be personalizate precise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conducerea experien\u021belor de v\u00e2nzare ghidat\u0103<\/h2>\n\n\n\n<p>De mult am sunat cornul tehnologiei de v\u00e2nzare ghidat\u0103 pentru c\u0103 am v\u0103zut rezultatele. M\u0103rcile care folosesc aceast\u0103 tehnologie pentru a ajuta clien\u021bii s\u0103 g\u0103seasc\u0103 ceea ce caut\u0103 \u00een cel mai mic clic posibil s-au diferen\u021biat de restul.<\/p>\n\n\n\n<p>Cercet\u0103rile noastre din ultimele luni ale anului 2021 au dezv\u0103luit motivele pentru care consumatorii au <a href=\"https:\/\/vibetrace.com\/ro\/cum-sa-aduceti-empatie-in-experienta-dvs-online-a-clientilor\/\" data-type=\"post\" data-id=\"23530\">mai pu\u021bin\u0103 \u00eencredere cump\u0103r\u0103turi online<\/a> \u0219i ce trebuie s\u0103 fac\u0103 comercian\u021bii online pentru a concura pentru aceste achizi\u021bii adesea \u00een persoan\u0103. <\/p>\n\n\n\n<p>Unul dintre r\u0103spunsurile cheie care a venit din cercetare a fost c\u0103 consumatorilor britanici le lipsesc aspecte ale experien\u021bei de cump\u0103r\u0103turi \u00een persoan\u0103, cum ar fi posibilitatea de a cere sfaturi. <\/p>\n\n\n\n<p>Acest lucru este deosebit de important pentru achizi\u021biile online dificile, cum ar fi achizi\u021biile considerate. Tehnologia de v\u00e2nzare ghidat\u0103 este solu\u021bia exact\u0103 pentru aceast\u0103 problem\u0103.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d5d79f79\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" class=\"gb-image gb-image-d5d79f79\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/10\/Product-Recommendation.png\" alt=\"\" title=\"Produs-Recomandare\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/10\/Product-Recommendation.png 1920w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/10\/Product-Recommendation-300x169.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/10\/Product-Recommendation-1024x576.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/10\/Product-Recommendation-768x432.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/10\/Product-Recommendation-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>V\u00e2nzarea ghidat\u0103 este un avantaj pentru m\u0103rci \u0219i clien\u021bi deopotriv\u0103. <\/p>\n\n\n\n<p>Clien\u021bii primesc experien\u021ba \u00een magazin cu un asistent personal digital care \u00eei conduce c\u0103tre cel mai relevant produs, oferindu-le \u00eencrederea de a-l cump\u0103ra. <\/p>\n\n\n\n<p>\u00centre timp, m\u0103rcile primesc cuno\u0219tin\u021be de prim\u0103 m\u00e2n\u0103 despre nevoile pe care clien\u021bii \u00eencearc\u0103 s\u0103 le r\u0103spund\u0103 pe site-ul lor, oferindu-le \u0219ansa de a v\u0103 optimiza con\u021binutul \u00een consecin\u021b\u0103.<\/p>\n\n\n\n<p>\u00cen 2022 vom continua s\u0103 vedem o cre\u0219tere a utiliz\u0103rii tehnologiei pentru a ghida clien\u021bii c\u0103tre produsele lor, combin\u00e2nd experien\u021ba comer\u021bului electronic cu instrumentele tehnologice de v\u00e2nzare ghidat\u0103. <\/p>\n\n\n\n<p>M\u0103rcile care folosesc aceast\u0103 strategie pentru a intra \u00een leg\u0103tur\u0103 cu clien\u021bii vor genera conversii mai rapide, ajut\u00e2ndu-i pe clien\u021bi s\u0103 \u00eenving\u0103 supra\u00eenc\u0103rcarea de alegeri cu recomand\u0103ri simplificate de produse.<em>Dac\u0103 sunte\u021bi interesat s\u0103 afla\u021bi mai multe despre cum func\u021bioneaz\u0103 v\u00e2nzarea ghidat\u0103, <a href=\"https:\/\/vibetrace.com\/ro\/asistent-digital-2\/\" data-type=\"page\" data-id=\"23431\">Face\u021bi clic pe AICI pentru mai multe informa\u021bii<\/a>. Sau completeaz\u0103 formularul de mai jos pentru a discuta cu unul dintre exper\u021bii no\u0219tri.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>2021 \u2013 un an ca nimeni altul. Chiar \u0219i dup\u0103 lec\u021biile \u00eenv\u0103\u021bate \u00een 2020,... <a title=\"Cinci tendin\u021be de urm\u0103rit \u00een 2022\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/cinci-tendinte-de-urmarit-in-2022\/\" aria-label=\"Cite\u0219te mai multe despre Cinci tendin\u021be de urm\u0103rit \u00een 2022\"> <\/a><\/p>","protected":false},"author":8,"featured_media":24419,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[149,124,136],"class_list":["post-23582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics-trends","tag-direct-to-consummer","tag-first-party-data","tag-ve","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=23582"}],"version-history":[{"count":10,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23582\/revisions"}],"predecessor-version":[{"id":24466,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23582\/revisions\/24466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/24419"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=23582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=23582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=23582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}