{"id":23551,"date":"2023-11-08T17:07:16","date_gmt":"2023-11-08T17:07:16","guid":{"rendered":"https:\/\/vibetrace.com\/?p=23551"},"modified":"2024-03-27T23:04:32","modified_gmt":"2024-03-27T23:04:32","slug":"what-is-the-customer-life-cycle-a-guide-to-better-understand-your-customers","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/care-este-ciclul-de-viata-al-clientului-un-ghid-pentru-a-va-intelege-mai-bine-clientii\/","title":{"rendered":"Un ghid cuprinz\u0103tor pentru \u00een\u021belegerea ciclului de via\u021b\u0103 a clientului"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Dac\u0103 sunte\u021bi \u00eentr-o rela\u021bie, \u0219ti\u021bi c\u0103 pentru a v\u0103 bucura de toate acele momente fericite - privirea \u00een ochii celuilalt, \u021binerea de m\u00e2n\u0103 - este nevoie de mult\u0103 munc\u0103 grea. <\/p>\n\n\n\n<p>Rela\u021bia cu clien\u021bii dvs. de comer\u021b electronic este aproape aceea\u0219i, de\u0219i ar trebui s\u0103 evita\u021bi s\u0103 v\u0103 uita\u021bi \u00een ochii lor de cele mai multe ori.<\/p>\n\n\n\n<p>Cunosc\u00e2nd \u0219i <a href=\"https:\/\/vibetrace.com\/ro\/software-ul-pentru-feedback-ul-clientilor\/\" data-type=\"page\" data-id=\"14433\">\u00een\u021belegerea clien\u021bilor t\u0103i<\/a> \u00eenseamn\u0103 c\u0103 po\u021bi dezvolta \u0219i \u00eentre\u021bine acea rela\u021bie. Nu este vorba doar despre cunoa\u0219terea lor demografic\u0103, profunzimea cuno\u0219tin\u021belor joac\u0103, de asemenea, un rol crucial. <\/p>\n\n\n\n<p>Aceasta \u00eenseamn\u0103 s\u0103 \u00een\u021belege\u021bi cine sunt clien\u021bii dvs. \u021bint\u0103, nevoile, interesele \u0219i punctele dure ale acestora.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id23551_a6b2b1-ca .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id23551_a6b2b1-ca .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id23551_a6b2b1-ca .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id23551_a6b2b1-ca .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Cunoa\u0219terea cine sunt clien\u021bii dvs. la un nivel mai profund v\u0103 va ajuta s\u0103 v\u0103 comercializa\u021bi \u00een mod eficient produsele \u0219i serviciile pentru a r\u0103spunde nevoilor acestora. Acest lucru, la r\u00e2ndul s\u0103u, duce la satisfacerea cerin\u021belor lor cu experien\u021be personalizate ale clien\u021bilor, satisfac\u021bie maxim\u0103 a clien\u021bilor \u0219i venituri crescute pentru compania dvs. - totul \u00eentr-un mod echilibrat, care hr\u0103ne\u0219te rela\u021biile cu clien\u021bii.<\/p>\n\n\n\n<p>O parte important\u0103 a cunoa\u0219terii clien\u021bilor este \u00een\u021belegerea ciclului de via\u021b\u0103 al clientului.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Care este ciclul de via\u021b\u0103 al clientului?<\/h2>\n\n\n\n<p>Ciclul de via\u021b\u0103 al clien\u021bilor detaliaz\u0103 etapele prin care trec clien\u021bii t\u0103i \u00een rela\u021bia lor cu tine. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"267\" height=\"189\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-48.png\" alt=\"\" class=\"wp-image-25903\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-48.png 267w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-48-18x12.png 18w\" sizes=\"auto, (max-width: 267px) 100vw, 267px\" \/><\/figure>\n\n\n\n<p>Acest ciclu de via\u021b\u0103 \u00eencepe cu primul clic pe site-ul t\u0103u \u0219i se \u201etermin\u0103\u201d dac\u0103 te p\u0103r\u0103sesc pentru totdeauna. Include \u00eenainte, \u00een timpul \u0219i dup\u0103 o tranzac\u021bie \u0219i poate acoperi multe puncte de contact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Care sunt etapele ciclului de via\u021b\u0103 al clientului?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Con\u0219tientizarea<\/h3>\n\n\n\n<p>G\u00e2ndi\u021bi-v\u0103 la asta astfel: clientul se treze\u0219te \u00eentr-o diminea\u021b\u0103 \u0219i, \u00een acel moment, nu este con\u0219tient de tine, de marca sau de produsele tale. Aceasta este \u00eens\u0103 ziua care se va schimba. <\/p>\n\n\n\n<p>Ast\u0103zi, ei \u00eencep s\u0103 aud\u0103 \u00een capul lor o voce care le aminte\u0219te de o problem\u0103 din via\u021ba lor care trebuie rezolvat\u0103. <\/p>\n\n\n\n<p>Acum au devenit con\u0219tien\u021bi de aceast\u0103 voce, pur \u0219i simplu nu se va opri din cic\u0103li! Dar nu sunt siguri exact ce s\u0103 fac\u0103 \u00een privin\u021ba asta, a\u0219a c\u0103 decid s\u0103 fac\u0103 ni\u0219te cercet\u0103ri. Unde merg? Internetul, desigur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"436\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-49.png\" alt=\"\" class=\"wp-image-25904\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-49.png 646w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-49-300x202.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-49-18x12.png 18w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/figure>\n\n\n\n<p>Cum descoper\u0103 c\u0103 se poate \u00eent\u00e2mpla \u00een moduri diferite. Ei pot face o c\u0103utare pe Google c\u0103ut\u00e2nd cel mai bun echipament de videoconferin\u021b\u0103 (\u0219i SEO te-a plasat \u00een fruntea clasamentului).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ei pot vedea un <a href=\"https:\/\/vibetrace.com\/ro\/cum-se-integra-e-mail-marketing-cu-reclama\/\" data-type=\"post\" data-id=\"22141\">anun\u021b pentru afacerea dvs<\/a>, sau pot vedea o discu\u021bie pe re\u021belele sociale. S-ar putea chiar \u0219i cazul \u00een care Bob de al\u0103turi s\u0103 men\u021bioneze c\u00e2t de grozave sunt produsele \u0219i serviciile tale \u00een timp ce \u00eemparte o bere rece peste gard.<\/p>\n\n\n\n<p>De\u0219i s-ar putea s\u0103 crede\u021bi c\u0103 etapa de achizi\u021bie este cea mai important\u0103, este de fapt acest proces de descoperire \u0219i \u00eenv\u0103\u021bare. Este echivalentul comer\u021bului electronic al primei \u00eent\u00e2lniri de ochi pe ringul de dans.<\/p>\n\n\n\n<p>Pe l\u00e2ng\u0103 cea mai important\u0103 etap\u0103, este \u0219i, din perspectiva ta, cea mai scump\u0103. Aici sunt suportate majoritatea CAC (costurile de achizi\u021bie a clien\u021bilor). Costurile celor mai multe dintre dvs <a href=\"https:\/\/blog.shift4shop.com\/top-lead-generation-statistics-for-your-marketing-strategy\" target=\"_blank\" rel=\"noopener\">eforturi de marketing,<\/a> reclamele dvs., site-ul dvs. web, vizeaz\u0103 acest moment special.<\/p>\n\n\n\n<p>Odat\u0103 ce clientul te-a descoperit, va dori s\u0103 \u00eenve\u021be despre tine. E\u0219ti de \u00eencredere? Ve\u021bi oferi o experien\u021b\u0103 pozitiv\u0103 pentru clien\u021bi?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Logodn\u0103<\/strong><\/h3>\n\n\n\n<p>Deci, ochii s-au \u00eent\u00e2lnit pe ringul de dans, acum este timpul s\u0103 treci la primul t\u0103u dans.<\/p>\n\n\n\n<p>\u00cen aceast\u0103 etap\u0103, clientul \u00eenva\u021b\u0103 despre dvs. \u0219i colecteaz\u0103 informa\u021bii despre modul \u00een care ceea ce oferi\u021bi ar putea s\u0103-\u0219i rezolve problema. Acestea ar putea fi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Citirea informa\u021biilor de pe site-ul dvs. web, inclusiv a \u00eentreb\u0103rilor frecvente aferente.<\/li>\n\n\n\n<li>C\u0103uta\u021bi recenzii de la clien\u021bii anteriori at\u00e2t cu privire la produs, c\u00e2t \u0219i la serviciul dvs.<\/li>\n\n\n\n<li>Compar\u00e2nd produsul dvs. cu cele oferite de concuren\u021bii dvs. Aceasta poate include compararea pre\u021burilor, caracteristicilor, argumentelor pro \u0219i contra \u0219i recenziilor.<\/li>\n<\/ul>\n\n\n\n<p>Sursa principal\u0103 a informa\u021biilor lor va fi \u00eentotdeauna <a href=\"https:\/\/vibetrace.com\/ro\/expertiza-produs-si-serviciul-clienti-unde-marcile-dtc-stralucesc-asupra-amazon\/\" data-type=\"post\" data-id=\"23648\">site-ul tau<\/a>, un domeniu \u00een care Asistentul digital poate aduce beneficii majore. Permite m\u0103rcilor s\u0103 recreeze online experien\u021ba din magazin; \u00eendrumarea \u0219i sprijinirea clien\u021bilor, stimul\u00e2nd astfel implicarea.<\/p>\n\n\n\n<p>Cu toate acestea, este posibil ca clien\u021bii s\u0103 fie nevoi\u021bi s\u0103 v\u0103 contacteze direct, a\u0219a c\u0103 v\u0103 ajut\u0103 s\u0103 ave\u021bi o structur\u0103 bun\u0103 de asisten\u021b\u0103 pentru clien\u021bi. De\u0219i majoritatea afacerilor iau o <a href=\"https:\/\/vibetrace.com\/ro\/soft-eticheta-alba-recomandari-produs\/\" data-type=\"post\" data-id=\"21733\">abordare omnicanal<\/a> la asisten\u021ba pentru clien\u021bi \u00een zilele noastre, asisten\u021ba telefonic\u0103 pentru clien\u021bi este \u00eenc\u0103 op\u021biunea de preferat pentru majoritatea clien\u021bilor.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor pentru a construi segmente de public \u0219i segmente?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Platforma noastr\u0103 de date despre clien\u021bi v\u0103 permite s\u0103 v\u0103 direc\u021biona\u021bi mai bine vizitatorii \u0219i clien\u021bii folosind grupuri dinamice \u0219i statice. Folosi\u021bi \u00eenv\u0103\u021barea automat\u0103 \u0219i segmentarea AI pentru a v\u0103 viza mai bine campaniile de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Asigura\u021bi-v\u0103 c\u0103 agen\u021bii de asisten\u021b\u0103 pentru clien\u021bi sunt instrui\u021bi corespunz\u0103tor pentru a gestiona eficient \u0219i eficient o varietate de solicit\u0103ri.<\/p>\n\n\n\n<p>Agen\u021bii trebuie s\u0103 fie instrui\u021bi cu privire la cele mai adecvate modalit\u0103\u021bi de a face fa\u021b\u0103 cererilor de asisten\u021b\u0103, asigur\u00e2ndu-se c\u0103 sunt \u00een conformitate cu a\u0219tept\u0103rile clien\u021bilor moderni \u0219i \u00een schimbare. <\/p>\n\n\n\n<p>O modalitate sigur\u0103 de a face acest lucru este s\u0103 v\u0103 asigura\u021bi c\u0103 sistemul dvs. de telefonie al afacerii ofer\u0103 func\u021bii care \u00eei permit agen\u021bilor s\u0103 gestioneze mai bine cererile de asisten\u021b\u0103.<\/p>\n\n\n\n<p>Unul dintre cele mai importante lucruri de luat \u00een considerare este c\u0103 apelul lor este r\u0103spuns rapid \u0219i de persoana potrivit\u0103. Aminti\u021bi-v\u0103 c\u0103 unul dintre cele mai importante aspecte ale experien\u021bei clien\u021bilor const\u0103 \u00een contactul uman \u0219i personalizarea.<\/p>\n\n\n\n<p>De exemplu, a\u021bi putea \u00eencerca s\u0103 elimina\u021bi transferurile la rece (c\u00e2nd un apel este transferat f\u0103r\u0103 ca un recep\u021bioner sau un agent live s\u0103 vorbeasc\u0103 mai \u00eent\u00e2i cu clientul) \u00een favoarea transferurilor calde.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conversie<\/h3>\n\n\n\n<p>DJ-ul tocmai a pus \u201eCareless Whisper\u201d al lui George Michael, a\u0219a c\u0103 este timpul s\u0103 ne mut\u0103m pentru primul s\u0103rut. <\/p>\n\n\n\n<p>Sau \u00een ceea ce prive\u0219te afacerea dvs. de comer\u021b electronic, este timpul ca partea interesat\u0103 s\u0103 fac\u0103 prima lor achizi\u021bie \u0219i s\u0103 devin\u0103 un client pl\u0103titor. Acesta este momentul \u00een care magia se \u00eent\u00e2mpl\u0103 \u0219i sari \u00een sus \u0219i \u00een jos de bucurie.<\/p>\n\n\n\n<p>\u00cencetine\u0219te totu\u0219i, doar pentru c\u0103 danseaz\u0103 \u00eencet cu tine nu \u00eenseamn\u0103 c\u0103 acel s\u0103rut pasional se va \u00eent\u00e2mpla. Exist\u0103 \u00eenc\u0103 poten\u021biale obstacole, inclusiv cel al abandonului c\u0103rucioarelor.<\/p>\n\n\n<div class=\"gb-container gb-container-bc53bdfe\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-c8c301d0 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru cre\u0219terea ratei de conversie?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-4032ca8d gb-headline-text\">Afla\u021bi cum s\u0103 cre\u0219te\u021bi rata de conversie cu decizii inteligente bazate pe date \u0219i folosind software-ul de automatizare de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-3bc9c6f2\">\n\n<a class=\"gb-button gb-button-16e8d80b gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\">Cre\u0219terea conversiei<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><a href=\"https:\/\/home.barclaycard\/press-releases\/2018\/04\/Retailers-losing-out-on-18bn-each-year-through-Surf-and-Turf-online-shopping-trend\/\" target=\"_blank\" rel=\"noopener\">Peste 18 miliarde de lire sterline \u00een v\u00e2nz\u0103ri poten\u021biale<\/a> este pierdut pentru comercian\u021bii online din Marea Britanie \u00een fiecare an. 41% de cump\u0103r\u0103tori vor pleca \u00eenainte de a face o achizi\u021bie final\u0103, \u00een compara\u021bie cu 24% care ar face acela\u0219i lucru \u00eentr-un magazin fizic. <\/p>\n\n\n\n<p>Un bun <a href=\"https:\/\/vibetrace.com\/ro\/sfaturi-de-redirectionare-prin-e-mail\/\" data-type=\"post\" data-id=\"23585\">strategie de retargeting<\/a> de la agen\u021bii dvs. de marketing pute\u021bi recupera unii dintre ace\u0219ti clien\u021bi pierdu\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reten\u0163ie<\/h3>\n\n\n\n<p>Ai primit primul s\u0103rut, dar ceea ce \u00ee\u021bi dore\u0219ti cu adev\u0103rat este a <a href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\" data-type=\"page\" data-id=\"17406\">relatie pe termen lung<\/a>. \u00cen ceea ce prive\u0219te clientul dvs., dori\u021bi re\u021binere. <\/p>\n\n\n\n<p>Nu crede\u021bi c\u0103 doar m\u0103rcile mari pot p\u0103stra clien\u021bii, totul este despre <a href=\"https:\/\/vibetrace.com\/ro\/cosul-de-cumparaturi-digital-abandonat\/\" data-type=\"post\" data-id=\"23566\">cum executa\u021bi modelul dvs. de comer\u021b electronic <\/a>\u0219i modul \u00een care utiliza\u021bi instrumente precum Asistentul digital pe site-ul dvs.<\/p>\n\n\n\n<p>\u00cen aceast\u0103 etap\u0103, dori\u021bi s\u0103 face\u021bi rela\u021bia dvs. mai semnificativ\u0103 \u0219i s\u0103 construi\u021bi acele leg\u0103turi ini\u021biale, astfel \u00eenc\u00e2t clien\u021bii s\u0103 devin\u0103 clien\u021bi repeta, cresc\u00e2nd astfel valoarea de via\u021b\u0103 a clientului (CLV). <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-55-1024x576.png\" alt=\"\" class=\"wp-image-25913\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-55-1024x576.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-55-300x169.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-55-768x432.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-55-1536x864.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-55-18x10.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2024\/03\/image-55.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aceasta \u00eenseamn\u0103 s\u0103 hr\u0103ni\u021bi acele rela\u021bii cu clien\u021bii nou formate cu informa\u021bii valoroase \u0219i relevante care se refer\u0103 la marca dvs. Este vorba de a te men\u021bine pe radarul lor, ca s\u0103 zic a\u0219a.<\/p>\n\n\n\n<p>Lua\u021bi \u00een considerare s\u0103-i \u00eencuraja\u021bi s\u0103 se \u00eenscrie la liste de marketing prin e-mail sau la un buletin informativ. \u00cen acest fel, \u00eei pute\u021bi \u021bine la curent cu ce se \u00eent\u00e2mpl\u0103 \u00een cadrul companiei dvs. sau pute\u021bi \u00eemp\u0103rt\u0103\u0219i \u0219tiri valoroase din industrie cu care s-ar putea implica. De asemenea, trebuie s\u0103 oferi\u021bi asisten\u021b\u0103 solid\u0103 \u0219i accesibil\u0103 pentru clien\u021bi. <\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu re\u021binerea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">V\u0103 putem ajuta s\u0103 cre\u0219te\u021bi reten\u021bia clien\u021bilor cu bazele de date clien\u021bi \u0219i serviciile de automatizare a marketingului.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Ceva care va juca un rol important aici este software-ul dvs. de management al rela\u021biilor cu clien\u021bii (CRM), care poate \u021bine eviden\u021ba datelor despre clien\u021bi \u0219i v\u0103 poate ajuta s\u0103 determina\u021bi cum s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi satisfac\u021bia clien\u021bilor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advocacy<\/h3>\n\n\n\n<p>Chiar dac\u0103 afacerea dvs. are un public de clien\u021bi fideli care cump\u0103r\u0103 de la dvs. din nou \u0219i din nou, nu va cre\u0219te dec\u00e2t dac\u0103 oamenii \u00eencep s\u0103 sus\u021bin\u0103 produsul sau serviciul dvs. \u00een fa\u021ba oamenilor pe care \u00eei cunosc, fie online, fie offline.<\/p>\n\n\n\n<p>Str\u0103dui\u021bi-v\u0103 s\u0103 v\u0103 asigura\u021bi c\u0103 clien\u021bii dvs. de comer\u021b electronic sunt at\u00e2t de loiali m\u0103rcii, produselor \u0219i serviciilor dvs. \u00eenc\u00e2t \u00eencep s\u0103 v\u0103 prezinte prietenilor \u0219i familiei lor. <\/p>\n\n\n\n<p>Ei vor l\u0103sa, de asemenea, recenzii despre produsul dvs., fie pe site-ul dvs. propriu, fie pe un site de recenzii independent. \u0218i vor discuta \u0219i vor sus\u021bine marca dvs. pe re\u021belele sociale.<\/p>\n\n\n\n<p>De ce este important\u0103 advocacy pentru tine? Motivul principal este c\u0103 sus\u021binerea clien\u021bilor ofer\u0103 o rentabilitate excelent\u0103 a investi\u021biei. De fapt, nu trebuie s\u0103 investe\u0219ti nimic \u00een plus \u00een acest scenariu. Baza ta de clien\u021bi cre\u0219te f\u0103r\u0103 ca tu s\u0103 fii nevoit s\u0103 cheltuie\u0219ti pe publicitate sau marketing digital pentru a atrage ace\u0219ti noi clien\u021bi datorit\u0103 eforturilor sus\u021bin\u0103torilor m\u0103rcii. <\/p>\n\n\n\n<p>Cheia acestui lucru este totu\u0219i prin experien\u021bele excep\u021bionale ale clien\u021bilor de-a lungul ciclului de via\u021b\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficiile managementului ciclului de via\u021b\u0103 al clien\u021bilor<\/h2>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/achizitie-la-retentie\/\" data-type=\"post\" data-id=\"10707\">CLM<\/a> este despre monitorizarea \u0219i m\u0103surarea acelor etape diferite \u0219i apoi analizarea datelor colectate pentru a v\u0103 oferi o imagine de ansamblu asupra performan\u021bei afacerii dvs.<\/p>\n\n\n\n<p>\u00cencorpor\u00e2nd toate etapele c\u0103l\u0103toriei clientului \u00een analiza dumneavoastr\u0103, v\u0103 pute\u021bi stimula afacerea \u00een multe feluri. De la \u00eembun\u0103t\u0103\u021birea programului de fidelizare a clien\u021bilor p\u00e2n\u0103 la cre\u0219terea CLV.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Loialitatea fata de marca<\/h3>\n\n\n\n<p>O comand\u0103 unic\u0103 de mare valoare este bun\u0103, dar o rela\u021bie continu\u0103 pe termen lung cu un client este mai bun\u0103. Loialitatea m\u0103rcii \u0219i p\u0103strarea clien\u021bilor sunt Sf\u00e2ntul Graal al afacerii tale.<\/p>\n\n\n\n<p>Dac\u0103 observa\u021bi rate ridicate de fidelizare \u0219i fidelizare a clien\u021bilor, atunci arat\u0103 c\u0103 \u00een\u021belege\u021bi \u0219i gestiona\u021bi ciclul de via\u021b\u0103 al clien\u021bilor. De asemenea, trebuie s\u0103 ar\u0103\u021bi c\u0103 nu e\u0219ti mul\u021bumit cu achizi\u021biile unice \u0219i c\u0103 vrei ca un client s\u0103 revin\u0103 pe site-ul sau pe platforma ta.<\/p>\n\n\n\n<p>Trebuie s\u0103 ar\u0103\u021bi clientului c\u0103 \u00ee\u021bi pas\u0103 de el \u0219i de interac\u021biunile pe care le au cu tine. Acestea pot include lucruri la fel de simple precum configurarea urm\u0103ririlor automate ale e-mailurilor pentru a verifica dac\u0103 sunt mul\u021bumi\u021bi de produs \u0219i pentru a cere feedback.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Urm\u0103rirea \u0219i identificarea problemelor \u00een fiecare etap\u0103<\/h3>\n\n\n\n<p>CLM nu se refer\u0103 doar la a analiza c\u00e2t de bine gestiona\u021bi fiecare etap\u0103 a ciclului de via\u021b\u0103, ci este \u0219i la identificarea oric\u0103ror probleme pe care le pot avea clien\u021bii \u0219i a oric\u0103ror puncte dure care necesit\u0103 aten\u021bie. \u00cen func\u021bie de locul \u00een care se afl\u0103 un punct de durere \u00een ciclul de via\u021b\u0103, aceast\u0103 problem\u0103 poate \u00eempiedica clientul s\u0103 avanseze sau \u00eel poate conduce la un concurent.<\/p>\n\n\n\n<p>Exemple de probleme \u00een fiecare etap\u0103 includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u200d<strong>Con\u0219tientizare:<\/strong> Un num\u0103r redus de oameni te g\u0103sesc din cauza practicilor SEO slabe. <a href=\"https:\/\/www.semrush.com\/lp\/product-seo-challenges\/\" target=\"_blank\" rel=\"noopener\">Analiza competitorilor SEO<\/a> poate ajuta la compensarea acestei probleme, avertiz\u00e2ndu-v\u0103 asupra modului \u00een care site-ul dvs. este clasat pe motoarele de c\u0103utare populare precum Google \u0219i Bing. \u00cenarmat cu aceste informa\u021bii, pute\u021bi determina c\u00e2t de bine este optimizat site-ul dvs. \u0219i pute\u021bi eviden\u021bia domeniile cheie de \u00eembun\u0103t\u0103\u021bire.&nbsp; <strong>\u200d<\/strong><\/li>\n\n\n\n<li><strong>Logodn\u0103:<\/strong> Construc\u021bia slab\u0103 a unui site web (inclusiv navigabilitate slab\u0103 sau func\u021bie de c\u0103utare). <strong>\u200d<\/strong><\/li>\n\n\n\n<li><strong>Conversie:<\/strong> Dac\u0103 ave\u021bi un proces complicat de finalizare a comenzii sau costuri mari de expediere \u00een compara\u021bie cu alte afaceri, atunci ve\u021bi observa o rat\u0103 ridicat\u0103 de abandon a co\u0219ului. Un sistem POS eficient este o modalitate excelent\u0103 de a v\u0103 conecta diversele canale de v\u00e2nzare.<strong>\u200d<\/strong><\/li>\n\n\n\n<li><strong>Reten\u0163ie: <\/strong>Pentru a \u00eencuraja loialitatea m\u0103rcii, trebuie s\u0103 v\u0103 conecta\u021bi cu adev\u0103rat cu clien\u021bii. Dac\u0103 nu urm\u0103ri\u021bi cump\u0103r\u0103turile sau nu le oferi\u021bi \u0219ansa de a se \u00eenscrie la liste de coresponden\u021b\u0103 sau buletine informative, atunci este posibil ca acestea s\u0103 nu se mai \u00eentoarc\u0103. <strong>\u200d<\/strong><\/li>\n\n\n\n<li><strong>Advocacy:<\/strong> Clien\u021bii care pledeaz\u0103 \u00een numele t\u0103u sunt ca praful de aur. Dac\u0103 nu viza\u021bi clien\u021bi deja fideli cu oferte speciale sau similare, atunci s-ar putea s\u0103 nu treac\u0103 niciodat\u0103 la advocacy.<\/li>\n<\/ul>\n\n\n\n<p>Recunoa\u0219terea problemelor prin analiza valorilor \u0219i KPI-urilor \u00eenseamn\u0103 c\u0103 pute\u021bi remedia aceste probleme. De exemplu, dac\u0103 ob\u021bine\u021bi niveluri slabe de implicare, testarea A\/B pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi site-ul web poate cre\u0219te semnificativ nivelul de implicare a clien\u021bilor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u0103surarea \u0219i prognozarea valorii de via\u021b\u0103 a clientului (CLV)<\/h3>\n\n\n\n<p>Pune simplu, <a href=\"https:\/\/vibetrace.com\/ro\/client-valoare-viata\/\" data-type=\"post\" data-id=\"18989\">CLV este suma de bani<\/a> un client \u00ee\u0219i va petrece timpul \u00een care are o rela\u021bie cu tine. Dac\u0103 Jim a f\u0103cut 12 achizi\u021bii \u00eentr-un an, valoarea medie a comenzii (AOV) a achizi\u021biilor sale a fost de 50 GBP, iar re\u021binerea dvs. medie este de opt ani, atunci CLV-ul lui Jim este de 4.800 GBP.<\/p>\n\n\n\n<p>\u00cen cazul \u00een care \u00een\u021belegerea acestui lucru v\u0103 ofer\u0103 un avantaj este \u00een ceea ce prive\u0219te prognozarea poten\u021bialelor venituri viitoare \u0219i ajustarea strategiilor pe baza acestor informa\u021bii. <\/p>\n\n\n\n<p>Dac\u0103 estima\u021bi o cre\u0219tere a veniturilor pe baza CLV-urilor dvs., atunci pute\u021bi alege s\u0103 v\u0103 extinde\u021bi linia de produse sau s\u0103 v\u0103 uita\u021bi la alte domenii \u00een care v\u0103 pute\u021bi dezvolta ca companie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategii de marketing pe ciclul de via\u021b\u0103 al clientului<\/h2>\n\n\n\n<p>Recunoa\u0219terea diferitelor etape ale ciclului de via\u021b\u0103 al clientului \u0219i cunoa\u0219terea beneficiilor este un lucru, dar ce strategii ar trebui s\u0103 utiliza\u021bi pentru a optimiza ciclul de via\u021b\u0103 al clientului?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa de con\u0219tientizare<\/h3>\n\n\n\n<p>Vrei ca poten\u021bialii clien\u021bi s\u0103 te observe cu adev\u0103rat, dar cum faci asta?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifica\u021bi baza de clien\u021bi \u021bint\u0103 \u0219i construi\u021bi personaje de cump\u0103r\u0103tor. Dac\u0103, de exemplu, vinde\u021bi biciclete pentru copii, atunci nu are rost s\u0103 ave\u021bi marketingul dvs. s\u0103 vizeze toat\u0103 lumea. \u021ainta dvs. principal\u0103 va fi p\u0103rin\u021bii cu copii mici.<\/li>\n\n\n\n<li>Pute\u021bi crea apoi o persoan\u0103 fictiv\u0103 de cump\u0103r\u0103tor bazat\u0103 pe acel public \u021bint\u0103. Din datele pe care le colecta\u021bi, persoana dumneavoastr\u0103 poate fi o femeie de 35 de ani cu doi copii de v\u00e2rst\u0103 \u0219colar\u0103. Pute\u021bi atunci <a href=\"https:\/\/www.cincopa.com\/blog\/the-best-video-content-for-every-customer-journey-stage\/\" target=\"_blank\" rel=\"noopener\">formuleaz\u0103 con\u021binut care s\u0103 le atrag\u0103 aten\u021bia<\/a>.<\/li>\n\n\n\n<li>Crea\u021bi o strategie de con\u021binut. Odat\u0103 ce \u021bi-ai definit persoana obi\u0219nuit\u0103, atunci trebuie s\u0103 crea\u021bi con\u021binut pentru ei. Folosind exemplul anterior, pute\u021bi filma videoclipuri scurte care prezint\u0103 mama \u00een parc cu copiii ei pe biciclete.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa de logodna<\/h3>\n\n\n\n<p>Odat\u0103 ce un client viziteaz\u0103 site-ul dvs., dori\u021bi s\u0103 se implice activ, a\u0219a c\u0103 face\u021bi c\u0103l\u0103toria clientului c\u00e2t mai lin\u0103 \u0219i nedureroas\u0103 posibil.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Autoservire.<\/strong> Clientul perfect va vizita, va privi \u0219i va cump\u0103ra. Dar sunt o raritate. Clien\u021bii dvs. poten\u021biali vor avea \u00eentreb\u0103ri \u0219i probabil vor dori s\u0103 \u0219tie mai multe dec\u00e2t este \u00een descrierea produsului. Cu <a href=\"https:\/\/www.statista.com\/statistics\/810374\/share-of-customers-by-if-they-expect-brands-to-have-a-self-service-portal\/\" target=\"_blank\" rel=\"noopener\">88% de clien\u021bi<\/a> dorind s\u0103 ave\u021bi un anumit nivel de op\u021biune de autoservire, acesta poate fi un factor crucial pentru site-ul dvs. Furniza\u021bi o baz\u0103 de cuno\u0219tin\u021be sau o sec\u021biune de \u00eentreb\u0103ri frecvente care s\u0103 r\u0103spund\u0103 la cele mai frecvente \u00eentreb\u0103ri. Ad\u0103ugarea de ghiduri sau videoclipuri care s\u0103 le permit\u0103 s\u0103 vad\u0103 produsul utilizat poate fi de asemenea util\u0103.<\/li>\n\n\n\n<li><strong>Suport proactiv pentru clien\u021bi.<\/strong> Odat\u0103 ce ai un client, fii proactiv cu el. Folosi\u021bi CRM pentru a colecta date pe care le pute\u021bi utiliza, pentru a le cere feedback \u0219i pentru a folosi instrumente de sondaj pentru a afla mai multe despre aprecierile \u0219i displacele. Dac\u0103 nu doresc s\u0103 utilizeze autoservire, faciliteaz\u0103-le s\u0103 v\u0103 contacteze prin mai multe canale \u0219i s\u0103 promoveze rezolvarea primului apel.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa de conversie<\/h3>\n\n\n\n<p>Vrei ca clien\u021bii s\u0103 aib\u0103 o c\u0103l\u0103torie lin\u0103 prin canalul t\u0103u de v\u00e2nz\u0103ri. Automatizarea marketingului poate fi de mare ajutor \u00een acest domeniu, \u00een special utilizarea unor instrumente precum <a href=\"https:\/\/vibetrace.com\/ro\/asistent-digital-2\/\" data-type=\"page\" data-id=\"23431\">Asisten\u021bi digitali<\/a> pentru a ghida clientul prin proces sau pentru a sugera produse suplimentare.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proces de cump\u0103rare f\u0103r\u0103 fric\u021biuni. A fi for\u021bat s\u0103 crea\u021bi un cont \u0219i procesele complicate de check-out contribuie major la abandonarea co\u0219ului. Oferirea de conturi de oaspe\u021bi \u0219i mai multe moduri de plat\u0103 poate ajuta la u\u0219urarea acestei etape.<\/li>\n\n\n\n<li>Canale accesibile de asisten\u021b\u0103 pentru clien\u021bi. Dac\u0103 un client \u00eent\u00e2mpin\u0103 un obstacol, dori\u021bi ca acesta s\u0103 poat\u0103 rezolva orice problem\u0103 cu u\u0219urin\u021b\u0103. Aceasta \u00eenseamn\u0103 s\u0103 oferi\u021bi op\u021biuni omnicanal pentru a v\u0103 contacta, de la chat live la mesagerie pe re\u021belele sociale, apeluri telefonice \u0219i e-mailuri sau SMS-uri.<\/li>\n<\/ul>\n\n\n\n<p>Pentru a oferi niveluri competente de asisten\u021b\u0103 telefonic\u0103, ar trebui s\u0103 v\u0103 uita\u021bi la sistemul dvs. actual \u0219i s\u0103-l \u00eembun\u0103t\u0103\u021bi\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa de reten\u021bie<\/h3>\n\n\n\n<p>Re\u021binerea clien\u021bilor este unul dintre obiectivele dvs. principale. Un client fidel va avea un CLV mai mare dec\u00e2t un cump\u0103r\u0103tor unic. Pentru a realiza acest lucru, interac\u021bioneaz\u0103 activ cu ei \u0219i arat\u0103-le c\u0103 \u00ee\u021bi pas\u0103 cu adev\u0103rat.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Angajament post-cump\u0103rare. <\/strong>\u0218ti\u021bi deja c\u0103 p\u0103strarea unui client este mai ieftin\u0103 dec\u00e2t achizi\u021bionarea unuia. Folose\u0219te personalizarea ori de c\u00e2te ori interac\u021bionezi cu ei pentru a-i p\u0103stra cu tine. <a href=\"https:\/\/vibetrace.com\/ro\/exemple-reale-de-e-mailuri-cu-raspuns-automat\/\" data-type=\"post\" data-id=\"23707\">Automatizarea faciliteaz\u0103 asisten\u021ba personalizat\u0103 pentru clien\u021bi<\/a>, indiferent dac\u0103 le trimite\u021bi un e-mail sau un SMS. Vorbind de e-mail, remarketingul prin e-mail este un aspect vital \u00een aceast\u0103 etap\u0103. Cu Asistentul digital, pute\u021bi utiliza <a href=\"https:\/\/vibetrace.com\/ro\/top-e-mail-marketing-metrics\/\" data-type=\"post\" data-id=\"21724\">e-mail comportamental<\/a> pentru a recupera v\u00e2nz\u0103rile care altfel ar putea fi pierdute. Pe scurt, v\u0103 permite s\u0103 trimite\u021bi mesaje personalizate \u00een func\u021bie de activitatea real\u0103 a clien\u021bilor de pe site-ul dvs.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Programul Vocea Clientului (VoC).<\/strong> Dac\u0103 implementa\u021bi un program VoC, nu numai c\u0103 colecta\u021bi fiecare feedback de la clien\u021bi pentru a lua decizii, ci le ar\u0103ta\u021bi \u0219i clien\u021bilor c\u0103 \u00eei asculta\u021bi. V\u0103 poate oferi informa\u021bii \u00een timp real despre CX-ul afacerii dvs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa advocacy<\/h3>\n\n\n\n<p>Clien\u021bii fideli sunt grozavi, dar clien\u021bii care v\u0103 sus\u021bin sunt geniali. Stabili\u021bi strategii care s\u0103 v\u0103 \u00eencurajeze clien\u021bii fideli s\u0103 fac\u0103 un pas mai departe.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Solicita\u021bi recenzii \u0219i recomand\u0103ri. <\/strong>Recomand\u0103rile \u0219i cuv\u00e2ntul \u00een gur\u0103 sunt o modalitate excelent\u0103 de a ob\u021bine noi afaceri cu CAC practic zero. Ofer\u0103 stimulente \u00een cazul \u00een care, dac\u0103 o persoan\u0103 te recomand\u0103, at\u00e2t ea, c\u00e2t \u0219i noul client primesc un fel de recompens\u0103.<\/li>\n\n\n\n<li><strong>Programe de loialitate.<\/strong> Cu 69% de consumatori care aleg m\u0103rci care ofer\u0103 programe de loialitate sau puncte, aceasta este o strategie grozav\u0103. Astfel de programe \u00eent\u0103resc leg\u0103tura dintre client \u0219i marc\u0103, ofer\u0103 un ROI excelent \u0219i pot cre\u0219te ratele de reten\u021bie \u0219i recomandare.<\/li>\n\n\n\n<li><strong>Comunitatea de m\u0103rci. <\/strong>Dac\u0103 po\u021bi construi o comunitate puternic\u0103, mergi dincolo de simpla loialitate \u0219i p\u0103strare a m\u0103rcii. V\u0103 pute\u021bi reduce costurile de publicitate, deoarece comunitatea dvs. ajut\u0103 la generarea de noi clien\u021bi. Folosi\u021bi re\u021belele sociale pentru a \u00eencuraja acel sentiment de comunitate \u0219i lua\u021bi \u00een considerare diferite niveluri pentru clien\u021bii implica\u021bi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Valorile ciclului de via\u021b\u0103 al clien\u021bilor<\/h2>\n\n\n\n<p>Ar trebui s\u0103 \u0219ti\u021bi deja <a href=\"https:\/\/vibetrace.com\/ro\/tag\/marketing-definitions\/\" data-type=\"link\" data-id=\"https:\/\/vibetrace.com\/tag\/marketing-definitions\/\">valoarea indicilor \u0219i a KPI-urilor din afacerea dvs<\/a>, iar aceast\u0103 regul\u0103 este valabil\u0103 \u0219i pentru ciclul de via\u021b\u0103 al clientului.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Costul pe achizi\u021bie<\/h3>\n\n\n\n<p>\u0218tiind acest lucru este esen\u021bial pentru ca o afacere s\u0103 prospere \u0219i s\u0103 se dezvolte. Nu este bine dac\u0103 cheltui\u021bi 150 GBP pentru a ob\u021bine un client care cheltuie\u0219te un total de 100 GBP cu dvs. De aceea, aceast\u0103 m\u0103sur\u0103toare este important\u0103. Trebuie s\u0103 vezi un ROI bun.<\/p>\n\n\n\n<p>Costul pe achizi\u021bie include toate cheltuielile de v\u00e2nz\u0103ri \u0219i marketing pe care le suporta\u021bi pentru achizi\u021bionarea unui nou client. Pentru a o calcula, lua\u021bi cheltuielile totale \u00eentr-o anumit\u0103 perioad\u0103, apoi o \u00eemp\u0103r\u021bi\u021bi la num\u0103rul total de clien\u021bi pe care i-a\u021bi achizi\u021bionat \u00een acel timp. De exemplu:<\/p>\n\n\n\n<p>Compania A a cheltuit 100.000 GBP pentru toate activit\u0103\u021bile de v\u00e2nz\u0103ri \u0219i marketing pe parcursul unui an. \u00cen acel timp, au achizi\u021bionat 5.000 de clien\u021bi noi:<\/p>\n\n\n\n<p>100.000 = 20 GBP&nbsp;&nbsp;<\/p>\n\n\n\n<p>5,000<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Afi\u0219\u0103ri \u0219i conversii de marketing<\/h3>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ai nevoie de ajutor cu Marketing Automation?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Automatizarea marketingului omnicanal este o necesitate pentru afacerile online: desf\u0103\u0219ura\u021bi campanii de mesagerie f\u0103r\u0103 efort prin e-mail, SMS, RCS, Whatsapp sau notific\u0103ri Push de-a lungul \u00eentregii c\u0103l\u0103torii a clien\u021bilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/intreprindere-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\">Impresii<\/h4>\n\n\n\n<p>Ave\u021bi campanii de marketing uimitoare. Echipa ta a muncit din greu la ele \u0219i crezi c\u0103 arat\u0103 minunat. Dar c\u00e2\u021bi oameni \u00eei v\u0103d? Asta iti spun impresiile de marketing.<\/p>\n\n\n\n<p>De exemplu, a\u021bi trimis 20.000 de e-mailuri pentru noua dvs. campanie de marketing. Dintre acestea, 2.000 au respins \u0219i nu au fost livrate. Alte 8.000 de e-mailuri nu au fost deschise. Restul de 10.000 de e-mailuri au fost deschise, a\u0219a c\u0103 acestea sunt impresiile tale.<\/p>\n\n\n\n<p>Dac\u0103 costul total al trimiterii acelor e-mailuri a fost de 1.000 GBP, atunci costul dvs. pe afi\u0219are a fost 1000\/10000 = 10p per afi\u0219are.<\/p>\n\n\n\n<p>Marketingul dvs. este un domeniu \u00een care automatizarea devine un instrument crucial \u00een operarea c\u00e2t mai eficient\u0103 posibil.<\/p>\n\n\n\n<p>\u00cen cazul e-mailurilor, exist\u0103 mai multe instrumente disponibile care pot \u00eendeplini sarcinile repetitive implicate.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Conversii<\/h4>\n\n\n\n<p>Un client care se uit\u0103 doar la anun\u021bul dvs. nu va pl\u0103ti salarii. Vrei s\u0103 se transforme \u00eentr-o achizi\u021bie. Prin urmare, este important s\u0103 ave\u021bi o idee despre rata de conversie medie \u00een raport cu interac\u021biunile cu anun\u021burile (sau e-mailurile sau alte strategii de marketing). Vrei \u0219i tu s\u0103 \u00eenve\u021bi <a href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\" data-type=\"page\" data-id=\"111\">cum s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi ratele de conversie<\/a>.<\/p>\n\n\n\n<p>Pentru a cunoa\u0219te aceast\u0103 rat\u0103, lua\u021bi num\u0103rul dvs. de conversii \u0219i \u00eel \u00eemp\u0103r\u021bi\u021bi la num\u0103rul total de interac\u021biuni care pot fi legate de acele conversii \u00een perioada de timp pe care o analiza\u021bi.<\/p>\n\n\n\n<p>Deci, dac\u0103 a\u021bi fi conectat 100 de conversii la 2.000 de interac\u021biuni, atunci 100\/2.000 v-ar oferi o rat\u0103 de conversie de 5%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Valoarea medie a comenzii<\/h3>\n\n\n\n<p>AOV este o m\u0103sur\u0103 bun\u0103, deoarece v\u0103 ajut\u0103 s\u0103 evalua\u021bi eficien\u021ba general\u0103 at\u00e2t a eforturilor dvs. de marketing, c\u00e2t \u0219i a strategiei de pre\u021b. Este, de asemenea, o m\u0103sur\u0103 cheie \u00een luarea deciziilor bazate pe date pe m\u0103sur\u0103 ce avansa\u021bi \u0219i modifica\u021bi sau formula\u021bi noi strategii.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3bf32b92\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" class=\"gb-image gb-image-3bf32b92\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/AVERAGE-ORDER-value-.png\" alt=\"\" title=\"AVERAGE-COMANDA-valoare-\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/AVERAGE-ORDER-value-.png 1200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/AVERAGE-ORDER-value--300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/AVERAGE-ORDER-value--1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/AVERAGE-ORDER-value--768x384.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Pentru a calcula AOV, pur \u0219i simplu lua\u021bi venitul total \u00eentr-o anumit\u0103 perioad\u0103 de timp \u0219i \u00eel \u00eemp\u0103r\u021bi\u021bi la num\u0103rul total de comenzi.<\/p>\n\n\n\n<p>De exemplu, \u00eentr-un trimestru, ave\u021bi v\u00e2nz\u0103ri totale de 300.000 GBP, generate de 5.000 de comenzi. Deci, 300000\/1000 v\u0103 ofer\u0103 un AOV de 60 GBP.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Frecven\u021ba tranzac\u021biilor<\/h3>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/frecventa-de-cumparare\/\" data-type=\"post\" data-id=\"19820\">Frecven\u021ba tranzac\u021biilor<\/a> se refer\u0103 la frecven\u021ba cu care clientul t\u0103u mediu face o achizi\u021bie cu tine. Este o m\u0103sur\u0103 bun\u0103 pentru a evalua c\u00e2t de bine func\u021bioneaz\u0103 strategiile dvs. de re\u021binere a clien\u021bilor.<\/p>\n\n\n\n<p>Pentru a calcula frecven\u021ba tranzac\u021biilor, \u00eemp\u0103r\u021bi\u021bi num\u0103rul total de comenzi dintr-o anumit\u0103 perioad\u0103 de timp la num\u0103rul total de clien\u021bi unici din aceea\u0219i perioad\u0103.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d68ad85e\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" class=\"gb-image gb-image-d68ad85e\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/purchase-frequency.png\" alt=\"\" title=\"frecven\u021ba de cump\u0103rare\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/purchase-frequency.png 1200w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/purchase-frequency-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/purchase-frequency-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/purchase-frequency-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/purchase-frequency-18x9.png 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Privind la TF-ul dvs. \u00een perioade diferite, v\u0103 poate oferi perspective diferite. De exemplu, o privire pe parcursul unui an v\u0103 poate ajuta s\u0103 v\u0103 ar\u0103ta\u021bi obiceiuri de cump\u0103rare \u00een perioadele de vacan\u021b\u0103 sau v\u00e2nz\u0103ri majore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rata de implicare<\/h3>\n\n\n\n<p>De unde \u0219tii c\u0103 func\u021bioneaz\u0103 con\u021binutul t\u0103u? Sau o anumit\u0103 campanie pe care a\u021bi lansat-o? Aici intervine rata de implicare. Lucrul complicat la ER este c\u0103 \u00eel vei calcula diferit \u00een func\u021bie de platforma pe care o analizezi.<\/p>\n\n\n\n<p>Formula de baz\u0103 pentru a calcula aceasta este implicarea total\u0103 \u00eemp\u0103r\u021bit\u0103 la num\u0103rul total de urm\u0103ritori x 100 (pentru a v\u0103 oferi o rat\u0103 ca procent).<\/p>\n\n\n\n<p>Un exemplu al diferen\u021belor dintre platforme este c\u0103, cu Facebook, angajamentul t\u0103u total ar fi alc\u0103tuit din cantitatea total\u0103 de reac\u021bii, comentarii \u0219i distribuiri, \u00een timp ce cu Instagram ar cuprinde aprecieri \u0219i comentarii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pun\u00e2nd totul \u00eempreun\u0103<\/h2>\n\n\n\n<p>Ciclul de via\u021b\u0103 al clientului \u00eencepe prima dat\u0103 c\u00e2nd un poten\u021bial client v\u0103 descoper\u0103 marca. Este, de asemenea, \u00eenceputul a ceea ce spera\u021bi s\u0103 fie o rela\u021bie bidirec\u021bional\u0103 de lung\u0103 durat\u0103.<\/p>\n\n\n\n<p>\u00cen\u021belegerea ciclului de via\u021b\u0103 este ceva care poate aduce beneficii tuturor. Pentru dvs., este o oportunitate nu numai de a cre\u0219te veniturile, ci \u0219i de a v\u0103 \u00een\u021belege mai bine clien\u021bii \u0219i de a \u00eembun\u0103t\u0103\u021bi c\u0103l\u0103toria lor general\u0103.<\/p>\n\n\n\n<p>Privind fiecare etap\u0103, analiz\u00e2nd punctele de contact \u0219i identific\u00e2nd orice probleme, pute\u021bi \u00eembun\u0103t\u0103\u021bi ciclul \u00een ansamblu.<\/p>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">C\u0103uta\u021bi platform\u0103 White Label CX?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Vede\u021bi beneficiile platformei noastre de experien\u021b\u0103 pentru clien\u021bi cu etichet\u0103 alb\u0103 \u0219i cum v\u0103 poate ajuta afacerea. Bazat pe cloud sau on-premise, cu func\u021bii puternice de automatizare omnicanal \u0219i Date Insights.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/white-label-marketing-automation-agencies\/\">Vezi detalii<\/a>\n\n\n\n<a class=\"gb-button gb-button-1700212c gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/demonstratie-eticheta-alba\/\">Vezi demonstra\u021bia<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Instrumentele \u0219i automatizarea care se pot introduce \u00een aceste etape aduc, de asemenea, beneficii. Aceste instrumente pot include lucruri precum Asistentul digital \u0219i privirea <a href=\"https:\/\/vibetrace.com\/ro\/afb\/\" data-type=\"post\" data-id=\"23398\">studii de caz privind utilizarea asisten\u021bilor digitali<\/a> v\u0103 poate oferi perspective reale.<\/p>\n\n\n\n<p>\u00cembun\u0103t\u0103\u021birea ciclului de via\u021b\u0103 poate, de asemenea, s\u0103 scad\u0103 costurile, mai ales \u00een zona bugetelor de marketing \u0219i CAC. <\/p>\n\n\n\n<p>Construirea unei baze de clien\u021bi fideli care v\u0103 recomand\u0103 marca \u0219i devin influen\u021bi \u00eenseamn\u0103 c\u0103 pute\u021bi reduce costurile cheltuite pentru achizi\u021bionarea de noi clien\u021bi.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 e\u0219ti \u00eentr-o rela\u021bie, \u0219tii c\u0103 s\u0103 te bucuri de toate acele momente fericite - de privirea... <a title=\"Un ghid cuprinz\u0103tor pentru \u00een\u021belegerea ciclului de via\u021b\u0103 a clientului\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/care-este-ciclul-de-viata-al-clientului-un-ghid-pentru-a-va-intelege-mai-bine-clientii\/\" aria-label=\"Cite\u0219te mai multe despre A Comprehensive Guide to understanding the Customer Lifecycle\"> <\/a><\/p>","protected":false},"author":8,"featured_media":25917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[150,100,136],"class_list":["post-23551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-consumer-journey","tag-customer-lifetime-value","tag-ve","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=23551"}],"version-history":[{"count":8,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23551\/revisions"}],"predecessor-version":[{"id":25919,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23551\/revisions\/25919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/25917"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=23551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=23551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=23551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}