{"id":23484,"date":"2023-11-16T13:32:25","date_gmt":"2023-11-16T13:32:25","guid":{"rendered":"https:\/\/vibetrace.com\/?p=23484"},"modified":"2024-02-25T16:10:23","modified_gmt":"2024-02-25T16:10:23","slug":"guided-selling-tools-key-to-better-customer-insights","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/instrumentele-de-vanzare-ghidata-cheie-pentru-o-mai-buna-intelegere-a-clientilor\/","title":{"rendered":"Instrumente de v\u00e2nzare ghidat\u0103: cheia pentru o mai bun\u0103 \u00een\u021belegere a clien\u021bilor"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>C\u00e2nd vorbim despre <a href=\"https:\/\/vibetrace.com\/ro\/software-de-vanzare-ghidata\/\" data-type=\"post\" data-id=\"23630\">v\u00e2nzare dirijat\u0103<\/a>, avem tendin\u021ba s\u0103 ne concentr\u0103m asupra modului \u00een care ajut\u0103 utilizatorul final s\u0103 fac\u0103 achizi\u021bii \u00een cuno\u0219tin\u021b\u0103 de cauz\u0103 sau asupra modului \u00een care ajut\u0103 m\u0103rcile s\u0103 interac\u021bioneze cu clien\u021bii lor online.<\/p>\n\n\n\n<p>Sc\u0103rpina\u021bi sub suprafa\u021b\u0103 \u0219i a\u021bi putea fi surprins s\u0103 g\u0103si\u021bi o putere ascuns\u0103 a v\u00e2nz\u0103rii ghidate.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id23484_f64052-36 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id23484_f64052-36 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id23484_f64052-36 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id23484_f64052-36 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>De\u0219i utilizarea principal\u0103 a v\u00e2nz\u0103rii ghidate este de a v\u0103 conduce clien\u021bii c\u0103tre <a href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\" data-type=\"page\" data-id=\"14116\">cel mai bun produs pentru nevoile lor individuale<\/a>, aceste tactici v\u0103 pot ajuta, de asemenea, s\u0103 descoperi\u021bi mai multe informa\u021bii despre clien\u021bii dvs. <\/p>\n\n\n\n<p>\u0218i mai bine, sunt informa\u021bii care sunt furnizate de bun\u0103voie. \u00cen climatul actual de clien\u021bi con\u0219tien\u021bi de confiden\u021bialitate, este o situa\u021bie de c\u00e2\u0219tig, c\u00e2\u0219tig.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De ce sunt at\u00e2t de importante informa\u021bii despre clien\u021bi \u00een acest moment?<\/h2>\n\n\n\n<p>Privind \u00een urm\u0103 prin propriile noastre perspective despre clien\u021bi, unul dintre cele mai mari puncte dureroase pe care le au clien\u021bii no\u0219tri este c\u0103 nu \u00een\u021belege suficient despre clien\u021bii lor. <\/p>\n\n\n\n<p>De multe ori, m\u0103rcile nu pot pune degetul pe motivul pentru care unele produse sunt cump\u0103rate fa\u021b\u0103 de altele, de ce clien\u021bii fac vitrine f\u0103r\u0103 s\u0103 cumpere nimic sau de ce unele categorii de produse au un trafic at\u00e2t de mare \u0219i pu\u021bine conversii.<\/p>\n\n\n\n<p>F\u0103r\u0103 s\u0103 cunoa\u0219tem motivele din spatele acestor comportamente de cump\u0103r\u0103turi, nu putem face nimic pentru a le influen\u021ba. <\/p>\n\n\n\n<p>Prin cre\u0219terea cantit\u0103\u021bii de date pe care le avem \u00een leg\u0103tur\u0103 cu dorin\u021bele \u0219i nevoile clien\u021bilor no\u0219tri \u00een fiecare categorie de produse, ne putem asigura c\u0103 oferim produsele potrivite persoanelor potrivite \u2013 la momentul potrivit. \u00cen cele din urm\u0103, prin \u00een\u021belegerea \u0219i \u00eembun\u0103t\u0103\u021birea c\u0103l\u0103toriilor de cump\u0103rare ale clien\u021bilor, ar trebui s\u0103 putem vinde mai mult.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu segmentarea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Pe baza unui CDP puternic, vei putea segmenta clien\u021bii pe statutul RFM, CLV sau multe alte elemente pentru segmente de marketing de succes.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/segmentarea-clientilor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u00centr-un moment \u00een care consumatorii sunt mai sensibili ca niciodat\u0103 cu privire la modul \u00een care sunt colectate datele lor, abordarea de date f\u0103r\u0103 p\u0103r\u021bi a v\u00e2nz\u0103rii ghidate ofer\u0103 o solu\u021bie excelent\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 utiliza\u021bi v\u00e2nzarea ghidat\u0103 pentru o mai bun\u0103 \u00een\u021belegere a consumatorilor<\/h2>\n\n\n\n<p>V\u00e2nzarea dirijat\u0103 este o <a href=\"https:\/\/vibetrace.com\/ro\/tag\/email-marketing-strategy\/\">strategie de comer\u021b electronic<\/a> care permite m\u0103rcilor s\u0103 simuleze consult\u0103rile online \u00een magazin. Prin natura lor, consult\u0103rile implic\u0103 un schimb de valori \u2013 oferirea de informa\u021bii \u00een schimbul sfaturilor sau cuno\u0219tin\u021belor.<\/p>\n\n\n\n<p>Folosind v\u00e2nzarea ghidat\u0103 pentru a simula o consultare \u00een magazin, m\u0103rcile pot elimina presupunerile. Clien\u021bii \u00ee\u0219i declar\u0103 inten\u021bia de cump\u0103rare \u0219i ofer\u0103 o perspectiv\u0103 direct\u0103 asupra a ceea ce caut\u0103 \u00een produsele dvs.<\/p>\n\n\n\n<p>Acest <a href=\"https:\/\/vibetrace.com\/ro\/importanta-date-zero-partide-cum-sa-ti-ai-profiti-din-acestea\/\" data-type=\"post\" data-id=\"22333\">date zero-party <\/a>pot r\u0103spunde la \u00eentreb\u0103ri precum \u201ede ce m\u0103rci sunt cei mai interesa\u021bi clien\u021bii mei?\u201d, \u201ecump\u0103r\u0103 pentru ei \u00een\u0219i\u0219i sau pentru altcineva?\u201d sau \u201ec\u00e2t sunt dispu\u0219i s\u0103 pl\u0103teasc\u0103?\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 folosi\u021bi aceste informa\u021bii<\/h2>\n\n\n\n<p>Grozav, a\u0219a c\u0103 ai informa\u021biile. \u0218ti\u021bi c\u0103 62% dintre cei care s-au implicat \u00een consulta\u021bia dvs. de v\u00e2nzare ghidat\u0103 au selectat \u201eEficient energetic\u201d atunci c\u00e2nd au fost \u00eentreba\u021bi despre cea mai important\u0103 caracteristic\u0103 la cump\u0103rarea unui frigider. <\/p>\n\n\n\n<p>De asemenea, merit\u0103 men\u021bionat, 21% a selectat \u201eSuficient spa\u021biu pentru \u00eentreaga familie\u201d.<\/p>\n\n\n\n<p>Acum ce?<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>Exist\u0103 mai multe moduri \u00een care pute\u021bi utiliza aceste date pentru a efectua unele teste AB. Iat\u0103 un \u00eenceput pentru zece.<\/p>\n\n\n\n<p>AB testeaz\u0103 o structur\u0103 diferit\u0103 a paginii pe baza caracteristicilor produsului. De exemplu, AB v\u0103 testeaz\u0103 pagina de destina\u021bie actual\u0103 a frigiderului cu una adaptat\u0103 special modelelor eficiente din punct de vedere energetic \u0219i vede\u021bi dac\u0103 aceasta cre\u0219te conversiile.<\/p>\n\n\n\n<p>Mesajele de \u00eencercare pe pagina dvs. de pornire care fac leg\u0103tura c\u0103tre diferitele pagini de testare. \u00cen exemplul nostru de aici, trimite\u021bi la o pagin\u0103 de destina\u021bie \u201eeficient\u0103 din punct de vedere energetic\u201d sau la \u201efrigidere de familie foarte mari\u201d.<\/p>\n\n\n\n<p>Re-comercializa\u021bi paginile categoriei de frigidere pentru a acorda prioritate frigiderelor eficiente din punct de vedere energetic, urmate de modelele dvs. mai mari.<\/p>\n\n\n\n<p>Modifica\u021bi descrierile produselor pentru a evoca aceste puncte de prob\u0103 populare.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu e-commerce Analytics?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Testa\u021bi gratuit instrumentul nostru pentru a vedea cum func\u021biile noastre de analiz\u0103 a comer\u021bului electronic v\u0103 vor ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campaniile de marketing \u00eentr-un mod mult mai bun.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Crea\u021bi o campanie de marketing \u00een jurul acestor dou\u0103 puncte de considerare, aduc\u00e2nd trafic c\u0103tre site-ul dvs. web.<\/p>\n\n\n\n<p>V\u00e2nzarea dirijat\u0103 face posibile toate aceste oportunit\u0103\u021bi, oferind informa\u021bii ac\u021bionabile despre clien\u021bi.<\/p>\n\n\n\n<p><em>E\u0219ti gata s\u0103 \u00eenve\u021bi?<\/em><\/p>\n\n\n\n<p><em>Discuta\u021bi cu <a href=\"https:\/\/vibetrace.com\/ro\/contactati-ne\/\" data-type=\"page\" data-id=\"163\">Echipa Vibetrace<\/a> ast\u0103zi, pentru a afla cum v-ar putea ajuta v\u00e2nzarea ghidat\u0103 s\u0103 v\u0103 sporeasc\u0103 cuno\u0219tin\u021bele despre clien\u021bi.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00e2nd vorbim despre v\u00e2nzarea ghidat\u0103, avem tendin\u021ba s\u0103 ne concentr\u0103m asupra modului \u00een care ajut\u0103... <a title=\"Instrumente de v\u00e2nzare ghidat\u0103: cheia pentru o mai bun\u0103 \u00een\u021belegere a clien\u021bilor\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/instrumentele-de-vanzare-ghidata-cheie-pentru-o-mai-buna-intelegere-a-clientilor\/\" aria-label=\"Cite\u0219te mai multe despre Instrumente de v\u00e2nzare ghidat\u0103: Cheia pentru o mai bun\u0103 \u00een\u021belegere a clien\u021bilor\"> <\/a><\/p>","protected":false},"author":8,"featured_media":25629,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[91],"tags":[136],"class_list":["post-23484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-software","tag-ve","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=23484"}],"version-history":[{"count":4,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23484\/revisions"}],"predecessor-version":[{"id":25626,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23484\/revisions\/25626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/25629"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=23484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=23484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=23484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}