{"id":23452,"date":"2023-08-28T14:58:53","date_gmt":"2023-08-28T14:58:53","guid":{"rendered":"https:\/\/vibetrace.com\/?p=23452"},"modified":"2023-10-05T03:39:17","modified_gmt":"2023-10-05T03:39:17","slug":"why-intrusive-pop-ups-could-be-causing-abandoned-carts","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/de-ce-pop-up-urile-intruzive-ar-putea-cauza-carucioare-abandonate\/","title":{"rendered":"De ce ferestrele pop-up intruzive ar putea cauza c\u0103rucioare abandonate"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>G\u00e2nde\u0219te-te la cea mai proast\u0103 experien\u021b\u0103 pe care ai avut-o \u00een magazin. Probabil a mers \u00eentr-una din dou\u0103 moduri.<\/p>\n\n\n\n<p>Primul este c\u00e2nd ai intrat \u00eentr-un magazin \u0219i \u00eenainte de a avea ambele picioare \u00een u\u015f\u0103, asistentul magazinului apare ca de nic\u0103ieri strig\u00e2nd, \u201ecump\u0103r\u0103 asta acum, e la reducere!\u201d. <\/p>\n\n\n\n<p>Dac\u0103 nu ie\u0219i imediat, este pu\u021bin probabil s\u0103 te bucuri de experien\u021ba de cump\u0103rare.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-3-1024x756.png\" alt=\"\" class=\"wp-image-24202\" style=\"width:471px;height:348px\" width=\"471\" height=\"348\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-3-1024x756.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-3-300x222.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-3-768x567.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-3-16x12.png 16w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-3.png 1124w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/figure>\n\n\n\n<p>Cel\u0103lalt este locul \u00een care intri \u00eentr-un magazin cu o idee despre ceea ce \u00ee\u021bi dore\u0219ti, dar nu exist\u0103 un comerciant care s\u0103 fie v\u0103zut. Vrei recomand\u0103ri despre ce marc\u0103 ar trebui s\u0103 urm\u0103re\u0219ti sau care este potrivirea la care ar trebui s\u0103 mergi, dar este un ora\u0219 fantom\u0103 \u00een magazin. <\/p>\n\n\n\n<p>Decizia ta de cump\u0103rare te las\u0103 s\u0103 te sim\u021bi \u00eendoielnic \u0219i confuz. Dac\u0103 stai deloc \u00een magazin.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id23452_27c4b3-af .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id23452_27c4b3-af .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id23452_27c4b3-af .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id23452_27c4b3-af .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Concluzia este c\u0103 niciun consumator nu vrea s\u0103-i fie v\u00e2ndut \u00een mod agresiv. De asemenea, nu le place s\u0103 ia deciziile pe cont propriu, ei caut\u0103 s\u0103-\u0219i califice deciziile despre produse cu oameni care cunosc cel mai bine produsul. <\/p>\n\n\n\n<p>Intruzivul <a href=\"https:\/\/vibetrace.com\/ro\/asistent-digital-2\/\" data-type=\"page\" data-id=\"23431\">v\u00e2nz\u0103toare<\/a> iar cel absent nu genereaz\u0103 o experien\u021b\u0103 bun\u0103, dar\u0103mite una comod\u0103 \u0219i f\u0103r\u0103 efort.<\/p>\n\n\n\n<p>De ce ar trebui s\u0103 fie diferit\u0103 experien\u021ba dvs. de cump\u0103r\u0103turi online?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ferestre pop-up intruzive \u0219i ora\u0219e fantom\u0103 virtuale<\/strong><\/h2>\n\n\n\n<p>Un spa\u021biu online aglomerat, intruziv, plin de ferestre pop-up, este acela\u0219i cu un asistent de magazin exagerat, oprind vizitatorii chiar \u00eenainte ca ace\u0219tia. <a href=\"https:\/\/vibetrace.com\/ro\/exemple-de-personalizare-foarte-bine-in-e-commerce\/\" data-type=\"post\" data-id=\"22986\">interac\u021biona\u021bi cu vitrina dvs. virtual\u0103.<\/a> <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"392\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-4.png\" alt=\"\" class=\"wp-image-24204\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-4.png 512w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-4-300x230.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-4-16x12.png 16w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p>Ambele v\u0103 \u00eentrerup g\u00e2ndurile cu informa\u021bii iritante \u0219i irelevante, provoc\u00e2nd aceea\u0219i frustrare pentru cump\u0103r\u0103tor.<\/p>\n\n\n\n<p>Pe de alt\u0103 parte a monedei, a nu avea nimic pe site-ul t\u0103u este la fel cu magazinul \u00een care nu exist\u0103 un asistent care s\u0103 fie v\u0103zut. A\u0219a cum ar face-o \u00een magazin, un cump\u0103r\u0103tor online ar fi confuz \u0219i frustrat dac\u0103 nu are asisten\u021b\u0103 pentru a-\u0219i face achizi\u021bia. <\/p>\n\n\n\n<p>Ei vor face clic pe site-ul dvs. \u0219i chiar dac\u0103 g\u0103sesc ceea ce caut\u0103, mul\u021bi vor \u00eenchide fila \u0219i vor c\u0103uta cu u\u0219urin\u021b\u0103 un site concurent cu mai multe informa\u021bii \u0219i recomand\u0103ri.<\/p>\n\n\n\n<p>Motivul pentru care at\u00e2t de multe m\u0103rci folosesc reclame pop-up este c\u0103 ele cred c\u0103 func\u021bioneaz\u0103 \u0219i sunt singura modalitate de a interac\u021biona cu consumatorii t\u0103i. Acesta este un mit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Puterea unui pop-up<\/strong><\/h2>\n\n\n\n<p>F\u0103r\u0103 \u00eendoial\u0103, cu strategia potrivit\u0103, reclamele pop-up pot fi un instrument eficient. M\u0103rcile vor apela adesea la ferestre pop-up pentru a men\u021bine aten\u021bia cump\u0103r\u0103torului la fa\u021ba locului sau pentru a le atrage aten\u021bia asupra unui produs de top, cod promo\u021bional sau oportunit\u0103\u021bi de abonare prin e-mail.<\/p>\n\n\n\n<p>Anun\u021burile pop-up de succes pot oferi valoare. Cump\u0103r\u0103torul se va sim\u021bi mai pu\u021bin iritat de anun\u021bul pop-up dac\u0103 \u00eei oferi\u021bi ceva de valoare, cum ar fi reduceri sau coduri promo\u021bionale. <\/p>\n\n\n\n<p>Timpul este totusi. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"675\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-5-1024x675.png\" alt=\"\" class=\"wp-image-24205\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-5-1024x675.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-5-300x198.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-5-768x506.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-5-18x12.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-5.png 1478w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00cen loc de dou\u0103 secunde dup\u0103 ce face\u021bi clic pe site, declan\u0219atoarele precum timpul pe pagin\u0103 sau inten\u021bia de ie\u0219ire pot fi utile cump\u0103r\u0103torului. Un alt factor de luat \u00een considerare este designul \u0219i amplasarea. <\/p>\n\n\n\n<p>\u00cen acest caz, mai pu\u021bin este probabil mai mult \u0219i arta pop-up-urilor subtile este una pe care trebuie s\u0103-l st\u0103p\u00e2ne\u0219ti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De ce ar trebui s\u0103 te g\u00e2nde\u0219ti dincolo de un anun\u021b pop-up<\/strong><\/h2>\n\n\n\n<p>Proceda\u021bi totu\u0219i cu pruden\u021b\u0103. Linia dintre ad\u0103ugarea de valoare \u0219i provocarea de frustrare \u0219i \u00eentreruperea unei experien\u021be de cump\u0103r\u0103turi este sub\u021bire. Av\u00e2nd \u00een vedere c\u0103 majoritatea consumatorilor ar prefera s\u0103 nu utiliza\u021bi ferestre pop-up, aceast\u0103 linie este aproape \u00eentotdeauna dep\u0103\u0219it\u0103. <\/p>\n\n\n\n<p>Costul? Deturnarea unei experien\u021be de cump\u0103r\u0103turi pentru consumatori, frustr\u00e2ndu-i \u0219i, \u00een cele din urm\u0103, determin\u00e2ndu-i s\u0103 p\u0103r\u0103seasc\u0103 site-ul dvs.<\/p>\n\n\n\n<p>Dac\u0103 experien\u021ba consumatorului nu a fost suficient de descurajatoare, ferestrele pop-up intruzive v\u0103 vor aduce un cartona\u0219 galben de la Google. Dac\u0103 fereastra pop-up nu are nimic de-a face cu marca, produsul sau experien\u021ba general\u0103 a clien\u021bilor, aceasta va avea un impact negativ asupra SEO.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Dac\u0103 dori\u021bi s\u0103 construi\u021bi un <a href=\"https:\/\/vibetrace.com\/ro\/achizitie-la-retentie\/\" data-type=\"post\" data-id=\"10707\">c\u0103l\u0103toria consumatorului<\/a> care este personalizat \u0219i ar putea simula cu adev\u0103rat experien\u021ba din magazin, schimba\u021bi instrumentul dorit. <\/p>\n\n\n\n<p>Lua\u021bi \u00een considerare solu\u021bii la fa\u021ba locului care creeaz\u0103 asisten\u021bi personali pentru cump\u0103r\u0103torii dvs. cu diferi\u021bi declan\u0219atori pentru a personaliza \u0219i optimiza calea c\u0103tre conversie. <\/p>\n\n\n\n<p>Aceste instrumente v\u0103 pot aduce mult mai mult\u0103 relevan\u021b\u0103 \u0219i sens pentru acel moment specific al timpului real. De asemenea, nu \u00eentrerup experien\u021ba de cump\u0103r\u0103turi datorit\u0103 subtilit\u0103\u021bii lor.<\/p>\n\n\n\n<p>\u00cen plus, trecerea dincolo de strategia pop-up autonom\u0103 la solu\u021bii la fa\u021ba locului de la partenerii tehnologici potrivi\u021bi v\u0103 ofer\u0103 posibilitatea de integrare pe canalele media \u0219i strategiile de e-mail. <\/p>\n\n\n\n<p>Rezultatul este simularea unui adev\u0103rat proces de consultare \u00een magazin pentru a v\u0103 ajuta consumatorii s\u0103 g\u0103seasc\u0103 produsele potrivite \u0219i s\u0103 converteasc\u0103. <\/p>\n\n\n\n<p>Concluzia este c\u0103 consumatorii doresc s\u0103 vad\u0103 valoare \u00een reclamele \u0219i marketingul pe care le v\u0103d. A\u0219a cum a\u021bi tolera un asistent de magazin mai pu\u021bin enervant dac\u0103 ar recomanda produsul potrivit cu reducere, consumatorii ar putea ierta \u00eentreruperea online dac\u0103 este relevant\u0103 \u0219i oportun\u0103.<\/p>\n\n\n\n<p>C\u00e2nd ave\u021bi \u00eendoieli, \u021bine\u021bi cont de acel asistent de magazin atunci c\u00e2nd lua\u021bi decizia \u201es\u0103 apar\u0103 sau nu\u201d.<\/p>\n\n\n\n<p><em>Asistentul digital ajut\u0103 m\u0103rcile s\u0103-\u0219i recreeze experien\u021ba \u00een magazin \u2014 online. Dac\u0103 sunte\u021bi interesat s\u0103 afla\u021bi mai multe, rezerva\u021bi mai jos un demo cu noi.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>G\u00e2nde\u0219te-te la cea mai proast\u0103 experien\u021b\u0103 pe care ai avut-o \u00een magazin. Probabil a mers unul din dou\u0103... <a title=\"De ce ferestrele pop-up intruzive ar putea cauza c\u0103rucioare abandonate\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/de-ce-pop-up-urile-intruzive-ar-putea-cauza-carucioare-abandonate\/\" aria-label=\"Cite\u0219te mai multe despre De ce pop-up-urile intruzive ar putea cauza c\u0103rucioare abandonate\"> <\/a><\/p>","protected":false},"author":8,"featured_media":24193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[67,136],"class_list":["post-23452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-abandoned-carts","tag-ve","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=23452"}],"version-history":[{"count":8,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23452\/revisions"}],"predecessor-version":[{"id":24214,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23452\/revisions\/24214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/24193"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=23452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=23452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=23452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}