{"id":23446,"date":"2023-09-06T12:28:55","date_gmt":"2023-09-06T12:28:55","guid":{"rendered":"https:\/\/vibetrace.com\/?p=23446"},"modified":"2023-10-18T15:10:39","modified_gmt":"2023-10-18T15:10:39","slug":"direct-to-customer-strategy-dtc","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/doriti-o-strategie-ucigasa-directa-catre-client-dtc-mai-intai-optimizati-va-experienta-pe-site\/","title":{"rendered":"Dori\u021bi o strategie uciga\u0219\u0103 direct\u0103 c\u0103tre client? Mai \u00eent\u00e2i, optimiza\u021bi-v\u0103 experien\u021ba la fa\u021ba locului"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Dac\u0103 ai v\u0103zut <a href=\"https:\/\/nike.com\" target=\"_blank\" rel=\"noopener\">ale lui Nike<\/a> c\u00e2\u0219tigurile din ultimii ani, ve\u021bi \u0219ti c\u0103 stocul s\u0103u este \u00een cre\u0219tere dup\u0103 o performan\u021b\u0103 stelar\u0103 \u00een ultimul trimestru. Cel mai mare motor din spatele succesului s\u0103u? <\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.entrepreneur.com\/article\/376156\" target=\"_blank\" rel=\"noopener\">73%<\/a> cre\u0219terea v\u00e2nz\u0103rilor directe, care au reprezentat mai mult de o treime din v\u00e2nz\u0103rile totale. De c\u00e2nd \u0219i-a schimbat investi\u021bia \u0219i concentrarea \u00een ultimii c\u00e2\u021biva ani, Nike a devenit afi\u0219ul modelului direct-to-consumer (DTC).<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id23446_f6e50a-bd .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id23446_f6e50a-bd .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id23446_f6e50a-bd .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id23446_f6e50a-bd .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Reducerea partenerilor s\u0103i doar la cei care reprezint\u0103 cu adev\u0103rat brandul a \u00eensemnat t\u0103ierea leg\u0103turilor cu oameni precum Urban Outfitters \u00een 2020. <\/p>\n\n\n\n<p>\u00cen afar\u0103 de c\u00e2\u021biva parteneri, \u0219i-a concentrat aten\u021bia asupra strategiei sale de\u021binute de companie pentru a construi o rela\u021bie \u0219i mai str\u00e2ns\u0103 cu baza de clien\u021bi fideli. Este o abordare care a func\u021bionat \u00een timpul pandemiei, cu traficul pe site-ul s\u0103u care trece prin acoperi\u0219.<\/p>\n\n\n\n<p>Al\u021bii au luat o cale similar\u0103 \u00een pandemie, de exemplu <a href=\"https:\/\/www.marketingweek.com\/nivea-dtc-ecommerce-purpose\/\" target=\"_blank\" rel=\"noopener\">Nivea<\/a> \u0219i <a href=\"https:\/\/www.marketingweek.com\/unilever-direct-to-consumer-online-sales-surge\/\" target=\"_blank\" rel=\"noopener\">Unilever<\/a> ambele \u0219i-au lansat propriile site-uri de comer\u021b electronic. Acum c\u0103 facem cump\u0103r\u0103turi online mai mult ca niciodat\u0103, m\u0103rcile doresc o felie din pl\u0103cint\u0103 pentru a se apropia de clien\u021bii lor online. Exist\u0103 un motiv pentru care DTC iese ca re\u021bet\u0103 popular\u0103 pentru a face asta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ce este marketingul DTC \u0219i de ce ar trebui s\u0103 v\u0103 pese?<\/strong><\/h3>\n\n\n\n<p>A\u0219tept\u0103rile clien\u021bilor se schimb\u0103, acum mai mult ca niciodat\u0103. Cump\u0103r\u0103turile online au devenit rapid cea mai mare interac\u021biune pe care brandurile o au cu consumatorii \u0219i, \u00een majoritatea cazurilor, pre\u021buiesc experien\u021ba mai mult dec\u00e2t produsul \u00een sine.<\/p>\n\n\n\n<p>Experien\u021bele de cump\u0103rare convenabile \u0219i simplificate \u0219i m\u0103rcile autentice sunt la ordinea zilei. \u00cen cele mai multe cazuri, \u00eendeplinirea acestor cerin\u021be nu este doar cheia dac\u0103 clien\u021bii \u00ee\u0219i abandoneaz\u0103 co\u0219ul sau nu, ci \u0219i dac\u0103 vor reveni. Experien\u021bele de cump\u0103rare vor \u00eenvinge din ce \u00een ce mai mult loialitatea m\u0103rcii.<\/p>\n\n\n\n<p>DTC r\u0103spunde exact acestor solicit\u0103ri. Este diferit de un model business-to-consumer (BTC) \u00een care intervine un comerciant cu am\u0103nuntul intermediar pentru a face v\u00e2nzarea pentru produc\u0103tor.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu integrarea datelor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Sunte\u021bi \u00een locul potrivit. Suntem exper\u021bi \u00een date, oferind clien\u021bilor no\u0219tri flexibilitatea de a integra \u0219i \u00eembog\u0103\u021bi cu u\u0219urin\u021b\u0103 datele din \u0219i c\u0103tre surse externe.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/caracteristici-de-automatizare-marketing\/\">Contacta\u021bi-ne pentru mai multe informa\u021bii<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Cu noul copil popular din bloc, DTC, ob\u021bine\u021bi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mai mult control asupra marketingului, experien\u021bei clien\u021bilor \u0219i mesajelor m\u0103rcii<\/li>\n\n\n\n<li>acces la datele clien\u021bilor care v\u0103 vor ajuta s\u0103 oferi\u021bi o experien\u021b\u0103 mai bun\u0103 pentru clien\u021bi<\/li>\n\n\n\n<li>o oportunitate mai mare de a l\u0103sa o impresie de durat\u0103 \u0219i de a construi rela\u021bii cu cump\u0103r\u0103torii<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>Exist\u0103, de asemenea, avantajul suplimentar c\u0103 millennialii stimuleaz\u0103 popularitatea \u00een spatele DTC, deoarece se refer\u0103 direct la nevoile lor de cump\u0103r\u0103turi \u00een ceea ce prive\u0219te comoditatea \u0219i scopul m\u0103rcii. Aceast\u0103 genera\u021bie reprezint\u0103 o mare parte dintre cump\u0103r\u0103torii online, care solicit\u0103 o experien\u021b\u0103 de cump\u0103r\u0103turi adaptat\u0103 DTC.<\/p>\n\n\n\n<p>Din aceste motive \u0219i nu numai, pare evident c\u0103 marile m\u0103rci apeleaz\u0103 la DTC. Optimizarea experien\u021bei dvs. la fa\u021ba locului pentru a atrage \u0219i a implica clien\u021bi va fi cheia pentru a v\u0103 conduce succesul \u00eentr-un model DTC.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Aduce\u021bi online experien\u021ba m\u0103rcii dvs<\/strong><\/h3>\n\n\n\n<p>Cea mai mare ap\u0103rare a unei m\u0103rci \u00eempotriva unor persoane precum Amazon sau distribuitorilor online este marca \u00een sine. Consumatorii cump\u0103r\u0103 o marc\u0103 \u0219i jur\u0103 din ce \u00een ce mai mult loialitate m\u0103rcilor care \u00eei \u00een\u021beleg \u0219i \u00een care au \u00eencredere. <\/p>\n\n\n\n<p>Multe m\u0103rci \u2013 sau distribuitorii pe care \u00eei folosesc \u2013 au st\u0103p\u00e2nit arta experien\u021bei m\u0103rcii de tip boutique \u00een magazin, dar \u00eenc\u0103 nu au replicat-o online.<\/p>\n\n\n\n<p>Atunci c\u00e2nd adopt\u0103 o strategie DTC, m\u0103rcile trebuie s\u0103 ia \u00een considerare cum s\u0103 recreeze acea atingere personalizat\u0103. \u00cen mod tradi\u021bional, consumatorii au apreciat ajutorul, sfaturile \u0219i recomand\u0103rile unui asistent de v\u00e2nz\u0103ri din magazin. <\/p>\n\n\n\n<p>Acum, consumatorii se a\u0219teapt\u0103 la acela\u0219i nivel de \u00eendrumare atunci c\u00e2nd cump\u0103r\u0103 online. \u0218i cu tehnologii precum instrumentele de v\u00e2nzare a ghidurilor \u0219i remarketingul prin e-mail, nu exist\u0103 niciun motiv pentru care nu pute\u021bi oferi o experien\u021b\u0103 aproape identic\u0103 pentru clien\u021bi pe site-ul dvs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vorbe\u0219te cu clien\u021bii t\u0103i<\/strong><\/h3>\n\n\n\n<p>Un astfel de mod \u00een care tehnologia poate ajuta este prin instrumente interactive la fa\u021ba locului, cum ar fi solu\u021bii de probleme \u0219i sondaje. Consult\u00e2ndu-v\u0103 cu clientul, a\u0219a cum a\u021bi face \u00een magazin, \u00eei pute\u021bi ghida prin intermediul lor <a href=\"https:\/\/vibetrace.com\/ro\/segmentarea-clientilor\/\" data-type=\"page\" data-id=\"24126\">c\u0103l\u0103torie<\/a>, identific\u00e2nd inten\u021bia vizitei \u0219i \u00eendrept\u00e2ndu-le c\u0103tre produse relevante \u0219i eventual conversia acestora.<\/p>\n\n\n\n<p>Pe l\u00e2ng\u0103 faptul c\u0103 ajuta\u021bi clientul \u00een acea vizit\u0103 individual\u0103, \u00een timp v\u0103 pute\u021bi construi o imagine mai clar\u0103 a bazei dvs. de clien\u021bi. Acest tip de dialog se \u00eencadreaz\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/importanta-date-zero-partide-cum-sa-ti-ai-profiti-din-acestea\/\" data-type=\"post\" data-id=\"22333\">date zero-party<\/a>, care este declarat de client, este esen\u021bial pentru a \u00een\u021belege ce atrage clien\u021bii pe site-ul dvs. \u0219i a\u0219tept\u0103rile acestora. <\/p>\n\n\n\n<p>Exist\u0103 o mul\u021bime de instrumente care v\u0103 permit s\u0103 interac\u021biona\u021bi \u0219i s\u0103 le adresa\u021bi clien\u021bilor \u00eentreb\u0103ri \u00een timpul c\u0103l\u0103toriei lor, care sunt de nepre\u021buit pentru profilarea progresiv\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Implic\u0103-te la momentul potrivit<\/strong><\/h3>\n\n\n\n<p>Aceste instrumente joac\u0103 un rol important \u00een misiunea general\u0103 a DTC: s\u0103 se apropie de client \u0219i de nevoile acestora. Dar timpul este totul. Aceste func\u021bii ar trebui s\u0103 fie c\u00e2t mai utile posibil, la fel ca un <a href=\"https:\/\/vibetrace.com\/ro\/asistent-digital-2\/\" data-type=\"page\" data-id=\"23431\">asistent de vanzari atent<\/a> s\u0103-\u021bi atrag\u0103 privirea la momentul potrivit. <\/p>\n\n\n\n<p>Un asistent de v\u00e2nz\u0103ri deranjant sau inutil poate strica experien\u021ba de cump\u0103r\u0103turi, iar aceste instrumente pot face acela\u0219i lucru. Intelege <a href=\"https:\/\/vibetrace.com\/ro\/exemple-de-personalizare-foarte-bine-in-e-commerce\/\" data-type=\"post\" data-id=\"22986\">cel mai bun moment pentru a v\u0103 informa clien\u021bii<\/a>, a\u0219a c\u0103 oferi\u021bi doar ajutor \u00een timp util, care nu le perturb\u0103 c\u0103l\u0103toria. Pute\u021bi face acest lucru analiz\u00e2nd modul \u00een care consumatorii dvs. interac\u021bioneaz\u0103 cu site-ul dvs.<\/p>\n\n\n\n<p>DTC devine rapid o alegere evident\u0103 pentru m\u0103rci, dar ve\u021bi avea nevoie de cear\u0103 de fond de ten \u00eenainte de a vedea vreun succes pe propriul site. <\/p>\n\n\n\n<p>Ave\u021bi nevoie de ajutor \u00een c\u0103l\u0103toria DTC sau pentru optimizarea site-ului dvs. \u00een preg\u0103tire? <a href=\"https:\/\/vibetrace.com\/ro\/carte-apel\/\" data-type=\"link\" data-id=\"https:\/\/vibetrace.com\/book-call\/\">Vorbe\u0219te cu echipa noastr\u0103 ast\u0103zi<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Dac\u0103 a\u021bi v\u0103zut c\u00e2\u0219tigurile Nike din ultimii ani, ve\u021bi \u0219ti c\u0103 stocurile sale sunt \u00een cre\u0219tere dup\u0103... <a title=\"Dori\u021bi o strategie uciga\u0219\u0103 direct\u0103 c\u0103tre client? Mai \u00eent\u00e2i, optimiza\u021bi-v\u0103 experien\u021ba la fa\u021ba locului\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/doriti-o-strategie-ucigasa-directa-catre-client-dtc-mai-intai-optimizati-va-experienta-pe-site\/\" aria-label=\"Cite\u0219te mai multe despre Vrei o strategie de marketing direct c\u0103tre client eficient\u0103? Optimizeaz\u0103-\u021bi mai \u00eent\u00e2i experien\u021ba la fa\u021ba locului\"> <\/a><\/p>","protected":false},"author":8,"featured_media":24296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[149,89,136],"class_list":["post-23446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-direct-to-consummer","tag-level2","tag-ve","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=23446"}],"version-history":[{"count":5,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23446\/revisions"}],"predecessor-version":[{"id":24413,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23446\/revisions\/24413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/24296"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=23446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=23446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=23446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}