{"id":23230,"date":"2023-07-03T20:14:40","date_gmt":"2023-07-03T20:14:40","guid":{"rendered":"https:\/\/vibetrace.com\/?p=23230"},"modified":"2023-08-29T20:34:55","modified_gmt":"2023-08-29T20:34:55","slug":"is-guided-selling-a-magical-unicorn-for-ecommerce","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/este-ghidat-de-vanzarea-unui-unicorn-magic-pentru-comertul-electronic\/","title":{"rendered":"V\u00e2nzarea ghidat\u0103 este un unicorn magic pentru comer\u021bul electronic?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>V\u00e2nzarea ghidat\u0103 este at\u00e2t de puternic\u0103 \u00eenc\u00e2t va modela viitorul comer\u021bului electronic? Cu siguran\u021b\u0103 a\u0219a credem. Dac\u0103 v\u0103 \u00eentreba\u021bi ce naiba este, dac\u0103 va func\u021biona pentru afacerea dvs. sau cum s\u0103 o implementa\u021bi, noi v\u0103 sprijinim.<\/p>\n\n\n\n<p>Citi\u021bi mai departe pentru V\u00e2nzarea ghidat\u0103 101... &nbsp;<\/p>\n\n\n\n<p><strong>Ce este v\u00e2nzarea ghidat\u0103?<\/strong><\/p>\n\n\n\n<p>V\u00e2nzarea ghidat\u0103 este o tactic\u0103 de comer\u021b electronic folosit\u0103&nbsp;<em>\u00eendruma\u021bi clien\u021bii s\u0103 fac\u0103 o achizi\u021bie.&nbsp;<\/em>Este un instrument care este cel mai frecvent utilizat pe site-urile de comer\u021b electronic pentru a stimula conversiile. Aici, la Ve, definim v\u00e2nzarea ghidat\u0103 ca: &nbsp;<\/p>\n\n\n\n<p><em>\u201eV\u00e2nzarea ghidat\u0103 simuleaz\u0103 procesul de consultare \u00een magazin, ajut\u00e2nd clien\u021bii s\u0103 g\u0103seasc\u0103 \u0219i s\u0103 cumpere produsele potrivite online \u2013 cu \u00eencredere.\u201d<\/em><\/p>\n\n\n\n<p>\u00cen esen\u021b\u0103, v\u00e2nzarea ghidat\u0103 v\u0103 ajut\u0103 s\u0103 v\u0103 recrea\u021bi experien\u021ba \u00een magazin \u2013 online. <\/p>\n\n\n\n<p>Pe m\u0103sur\u0103 ce industria comer\u021bului electronic devine din ce \u00een ce mai competitiv\u0103, astfel de tactici devin din ce \u00een ce mai importante dac\u0103 comercian\u021bii cu am\u0103nuntul online vor s\u0103 reduc\u0103 zgomotul.<\/p>\n\n\n\n<p><strong>De ce trebuie s\u0103 \u0219tiu despre v\u00e2nzarea ghidat\u0103?<\/strong><\/p>\n\n\n\n<p>Noi stim. O alt\u0103 \u201etendin\u021b\u0103\u201d pentru a v\u0103 da capul. Cu excep\u021bia faptului c\u0103 acesta nu va merge nic\u0103ieri cur\u00e2nd. La urma urmei, este un loc obi\u0219nuit s\u0103 instruie\u0219ti asisten\u021bi de v\u00e2nz\u0103ri \u00een magazine de c\u0103r\u0103mid\u0103 \u0219i mortar pentru a ajuta clien\u021bii s\u0103 g\u0103seasc\u0103 ceea ce caut\u0103. Cu toate acestea, din punct de vedere istoric, majoritatea comercian\u021bilor cu am\u0103nuntul online s-au bazat pe clien\u021bii lor pentru a-\u0219i da seama singuri.<\/p>\n\n\n\n<p>Ca urmare, unele pl\u00e2ngeri comune pe care le vedem de la managerii de marketing digital includ: &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clien\u021bii nu g\u0103sesc ceea ce au nevoie<a href=\"https:\/\/vibetrace.com\/ro\/rata-de-conversie-de-cautare\/\" data-type=\"post\" data-id=\"20591\"> pe site-ul<\/a><\/li>\n\n\n\n<li>Clien\u021bii petrec timp navig\u00e2nd, dar \u00een cele din urm\u0103 se chinuie s\u0103 aleag\u0103 un produs<\/li>\n\n\n\n<li>M\u0103rcile se lupt\u0103 s\u0103 interac\u021bioneze cu clien\u021bii online \u00eentr-un mod semnificativ<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>V\u00e2nzarea ghidat\u0103 ar putea fi m\u00e2na de ajutor de care ave\u021bi nevoie at\u00e2t dvs., c\u00e2t \u0219i clien\u021bii dvs. pentru a-i ghida c\u0103tre o achizi\u021bie. La fel de\u00a0<a href=\"https:\/\/www.the-future-of-commerce.com\/2019\/07\/09\/what-is-guided-selling\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Viitorul comer\u021bului electronic spune asta<\/em><\/a>: \u201ePentru a concura \u00een economia de experien\u021b\u0103 omnicanal de ast\u0103zi, companiile trebuie s\u0103 ofere clien\u021bilor lor o experien\u021b\u0103 online care este la fel de bun\u0103, dac\u0103 nu mai bun\u0103 dec\u00e2t cea pe care o vor primi \u00een magazin.\u201d<\/p>\n\n\n\n<p>Acest lucru este deosebit de important atunci c\u00e2nd produsele achizi\u021bionate sunt tehnice sau complexe sau atunci c\u00e2nd clientul poate s\u0103 nu \u0219tie \u00eentotdeauna ce \u00ee\u0219i dore\u0219te.\u201d<\/p>\n\n\n\n<p><strong>Cum func\u021bioneaz\u0103 v\u00e2nzarea ghidat\u0103?<\/strong><\/p>\n\n\n\n<p>Am v\u0103zut c\u00e2teva metode diferite de implementare, dar V\u00e2nzarea ghidat\u0103 este de obicei facilitat\u0103 folosind un instrument ter\u021b\u0103 parte care se afl\u0103 pe site-ul dvs. \u0219i interac\u021bioneaz\u0103 cu clien\u021bii. &nbsp;<\/p>\n\n\n\n<p>Folosind \u201efluxuri\u201d de \u00eentreb\u0103ri programate de om, \u00eenv\u0103\u021bare automat\u0103 sau o combina\u021bie a celor dou\u0103, instrumentul va simula experien\u021ba de consultare \u00een magazin. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20220117201340im_\/https:\/\/assets-global.website-files.com\/5fd742d971a8d4bc93a081e3\/60cc8f46b3a5177f15942585_HelpMeChoose2.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u200d<\/p>\n\n\n\n<p>Adres\u00e2ndu-le clien\u021bilor o serie de \u00eentreb\u0103ri, pute\u021bi apoi s\u0103 \u00eei ghida\u021bi c\u0103tre&nbsp;<em>dreapta&nbsp;<\/em>produse pentru ei, determin\u00e2ndu-i s\u0103 cumpere cu \u00eencredere \u2013 \u0219i s\u0103 fie mul\u021bumi\u021bi de alegerea lor!<\/p>\n\n\n\n<p><strong>Cine ar trebui s\u0103 foloseasc\u0103 v\u00e2nzarea ghidat\u0103?<\/strong><\/p>\n\n\n\n<p>Exist\u0103 un caz de utilizare creativ pentru aproape to\u021bi comercian\u021bii online. V\u00e2nzarea ghidat\u0103 este o oportunitate fantastic\u0103 de a-\u021bi implica clien\u021bii \u0219i de a oferi o experien\u021b\u0103 unic\u0103 care face site-ul t\u0103u unul de memorat.<\/p>\n\n\n\n<p>Cu toate acestea, industria tinde s\u0103 fie de acord c\u0103 V\u00e2nzarea ghidat\u0103 func\u021bioneaz\u0103 deosebit de bine pentru comercian\u021bii cu am\u0103nuntul care sunt specializa\u021bi \u00een achizi\u021bii tehnice sau considerate. <a href=\"https:\/\/vibetrace.com\/ro\/tag\/fashion-industry\/\">Branduri de frumuse\u021be<\/a> \u0219i electronicele de larg consum sunt ambele cazuri excelente de utilizare a achizi\u021biilor care necesit\u0103 cuno\u0219tin\u021be sau cercet\u0103ri de specialitate.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu recomand\u0103rile de produse?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Pe parcursul c\u0103l\u0103toriei clien\u021bilor, recomandarea produselor joac\u0103 un rol important \u00een cre\u0219terea ratei de conversie. Vezi cum te putem ajuta<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>Exist\u0103 \u0219i alte beneficii despre care ar trebui s\u0103 \u0219tiu?<\/strong><\/p>\n\n\n\n<p>Pe l\u00e2ng\u0103 atragerea clien\u021bilor \u0219i cre\u0219terea conversiilor, mai sunt \u0219i alte c\u00e2teva avantaje de luat \u00een considerare. Lua\u021bi informa\u021bii despre clien\u021bi, de exemplu \u2013 dac\u0103 \u00eei \u00eentreba\u021bi pe clien\u021bi ce caut\u0103 \u00een produsul X, r\u0103spunsurile lor v\u0103 pot ajuta s\u0103 v\u0103 informa\u021bi materialele de marketing, descrierile produselor \u0219i ierarhia site-urilor. &nbsp;<\/p>\n\n\n\n<p>\u0218i mai bine, dac\u0103 pute\u021bi folosi Vanzarea ghidat\u0103 pentru a v\u0103 pozi\u021biona ca o surs\u0103 de \u00eencredere de sfaturi, clien\u021bii sunt mai probabil s\u0103 revin\u0103 la dvs. pentru ajutor cu urm\u0103toarea lor achizi\u021bie. \u00centr-o lume \u00een care loialitatea fa\u021b\u0103 de m\u0103rci este \u00een sc\u0103dere, acest lucru nu trebuie s\u0103 fie adulmecat. &nbsp;<\/p>\n\n\n\n<p><strong>Convins?<\/strong><\/p>\n\n\n\n<p>V\u00e2nzarea ghidat\u0103 trebuie s\u0103 devin\u0103 o prioritate pentru marca dvs. de comer\u021b electronic, altfel ve\u021bi risca s\u0103 r\u0103m\u00e2ne\u021bi \u00een urm\u0103. Tine minte: &nbsp;<\/p>\n\n\n\n<p>\u201eAproape jum\u0103tate dintre consumatori (47%) \u00ee\u0219i doresc instrumente \u0219i servicii care s\u0103-i scuteasc\u0103 de problemele mentale de a c\u0103uta \u0219i alege articole, iar peste o treime dintre consumatori (34%) ar prefera s\u0103 cheltuiasc\u0103 bani pentru a economisi timp la cump\u0103r\u0103turi.\u201d Raport de cercetare Gartner\u00a0<strong>Cele mai bune practici pentru personalizarea comer\u021bului digital, Echipa de cercetare de marketing, 03 ianuarie 2020<\/strong><\/p>\n\n\n\n<p><strong>Dori\u021bi s\u0103 afla\u021bi mai multe?<\/strong><\/p>\n\n\n\n<p>Discuta\u021bi ast\u0103zi cu echipa Vibetrace pentru a afla cum ar putea ajuta V\u00e2nzarea ghidat\u0103 s\u0103 cre\u0219te\u021bi conversiile site-ului dvs. \u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/carte-apel\/\" data-type=\"link\" data-id=\"https:\/\/vibetrace.com\/book-call\/\">Rezerva\u021bi o demonstra\u021bie mai jos.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>V\u00e2nzarea ghidat\u0103 este at\u00e2t de puternic\u0103 \u00eenc\u00e2t va modela viitorul comer\u021bului electronic? Cu siguran\u021b\u0103 credem\u2026 <a title=\"V\u00e2nzarea ghidat\u0103 este un unicorn magic pentru comer\u021bul electronic?\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/este-ghidat-de-vanzarea-unui-unicorn-magic-pentru-comertul-electronic\/\" aria-label=\"Cite\u0219te mai multe despre Is Guided Selling a magical unicorn for ecommerce?\"> <\/a><\/p>","protected":false},"author":9,"featured_media":23298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[136],"class_list":["post-23230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-ve","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=23230"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/23298"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=23230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=23230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=23230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}