{"id":23226,"date":"2023-07-07T20:41:26","date_gmt":"2023-07-07T20:41:26","guid":{"rendered":"https:\/\/vibetrace.com\/?p=23226"},"modified":"2023-08-29T20:47:02","modified_gmt":"2023-08-29T20:47:02","slug":"three-ways-to-encourage-repeat-business-during-this-years-golden-quarter","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/trei-moduri-de-a-incuraja-afacerile-repetate-in-acest-trimestru-de-aur\/","title":{"rendered":"\u00cenapoi la elementele de baz\u0103: trei moduri de a \u00eencuraja afacerile repetate \u00een timpul Cartierului de Aur din acest an"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Dup\u0103 cre\u0219terea rapid\u0103 a comer\u021bului digital \u00een ultimul an \u0219i un Cartier de Aur ca nimeni altul \u00een 2020, ultimele luni ale comer\u021bului cu am\u0103nuntul din 2021 vor urma \u00een acela\u0219i mod.&nbsp;<\/p>\n\n\n\n<p>\u00centr-o cercetare mai veche VE, c\u00e2nd a fost \u00eentrebat \u00een mod specific despre <a href=\"https:\/\/vibetrace.com\/ro\/lista-uriasa-de-linii-subiecte-e-mail-pentru-craciun\/\" data-type=\"post\" data-id=\"16464\">Cr\u0103ciun<\/a>, mai mult de jum\u0103tate (51%) dintre consumatori au declarat c\u0103 inten\u021bioneaz\u0103 s\u0103-\u0219i fac\u0103 cump\u0103r\u0103turile online \u00een loc de la magazine \u00een acest an. <\/p>\n\n\n\n<p>A\u0219adar, magazinele online sunt preg\u0103tite s\u0103 creasc\u0103 chiar \u0219i cu magazinele fizice deschise \u00een acest an. Dar pia\u021ba este prea saturat\u0103.<\/p>\n\n\n\n<p>Exist\u0103 o presiune mare asupra oric\u0103rui retailer pentru a reduce pre\u021burile \u00een timpul celui de-al patrulea trimestru. Fie c\u0103 este Black Friday, Boxing Day sau Super S\u00e2mb\u0103t\u0103. <\/p>\n\n\n\n<p>Dar consumatorii au mai multe alegeri \u00een ceea ce prive\u0219te unde \u00ee\u0219i cheltuiesc banii. Comercian\u021bii cu am\u0103nuntul, at\u00e2t online, c\u00e2t \u0219i \u00een magazine, vor trebui s\u0103 munceasc\u0103 mai mult, chiar \u0219i \u00een perioadele tradi\u021bionale aglomerate, cum ar fi trimestrul al patrulea.<\/p>\n\n\n\n<p>Care sunt trei diferen\u021bieri simpli care vor \u00eencuraja adezivitatea site-ului f\u0103r\u0103 a cheltui \u00eentregul buget de marketing? Iat\u0103 trei sfaturi de top.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Imediatitatea, comoditatea \u0219i viteza sunt cele mai importante cerin\u021be ale consumatorilor<\/h2>\n\n\n\n<p>M\u0103rcile online de succes investesc \u00eentr-o experien\u021b\u0103 digital\u0103 intuitiv\u0103, u\u0219or de utilizat <a href=\"https:\/\/vibetrace.com\/ro\/ce-sint-solutiile-eticheta-alba-de-mesaj-multi-canal\/\" data-type=\"post\" data-id=\"22335\">pe canale \u0219i dispozitive<\/a>. Cheia a fost s\u0103 construi\u021bi o experien\u021b\u0103 omnicanal perfect\u0103, indiferent de locul \u00een care v\u0103 \u00eent\u00e2lni\u021bi cu clientul. Dar cum?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritizeaz\u0103 experien\u021ba ta mobil\u0103. Site-urile web trebuie s\u0103 fie receptive pentru dispozitive mobile sau s\u0103 utilizeze aplica\u021bii web progresive. Ce % de trafic este mobil acum \u2013 poate un loc bun pentru a ad\u0103uga o statistic\u0103<\/li>\n\n\n\n<li>Adopta\u021bi un sistem care v\u0103 ofer\u0103 o vizualizare unificat\u0103 a produselor \u0219i a datelor despre clien\u021bi, astfel \u00eenc\u00e2t s\u0103 pute\u021bi crea o experien\u021b\u0103 consecvent\u0103 pentru clien\u021bi pe toate canalele \u0219i s\u0103 urm\u0103ri\u021bi performan\u021ba.<\/li>\n\n\n\n<li>\u00cembun\u0103t\u0103\u021bi\u021bi-v\u0103 experien\u021ba de plat\u0103, este un moment critic \u00een mintea cump\u0103r\u0103torului. Lua\u021bi \u00een considerare ad\u0103ugarea de capabilit\u0103\u021bi pentru a salva detaliile de plat\u0103 \u0219i informa\u021biile de expediere sau ad\u0103ugarea unei op\u021biuni \u201ecump\u0103ra\u021bi acum, pl\u0103ti\u021bi mai t\u00e2rziu\u201d.<\/li>\n\n\n\n<li>Aduce\u021bi experien\u021ba fizic\u0103 de cump\u0103r\u0103turi \u00een era digital\u0103. Unele m\u0103rci au construit func\u021bii de realty augmentat pentru a \u00eencerca produse. Al\u021bii au investit \u00een tehnologie la fa\u021ba locului pentru a simula o experien\u021b\u0103 \u00een magazin. Acestea vor ajuta clien\u021bii s\u0103 g\u0103seasc\u0103 mai rapid produsele pe care le caut\u0103.<\/li>\n\n\n\n<li>Revizui\u021bi-v\u0103 secven\u021bele de remarketing prin e-mail, oferind clien\u021bilor o cale de \u00eentoarcere rapid\u0103 la c\u0103rucioarele uitate.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Cei patru piloni ai \u00eendeplinirii: livrare de marc\u0103, rapid\u0103, gratuit\u0103, durabil\u0103<\/h2>\n\n\n\n<p>Implinirea a ap\u0103rut ca un factor de diferen\u021biere cheie \u0219i are o abordare pe patru direc\u021bii.<\/p>\n\n\n\n<p>Clien\u021bii \u00eencep s\u0103 se a\u0219tepte la satisfac\u021bii instantanee \u00een lumea cump\u0103r\u0103turilor digitale.&nbsp;<a href=\"https:\/\/web.archive.org\/web\/20211202123438\/https:\/\/www.ve.com\/blog\/going-beyond-same-day-delivery-to-make-online-shopping-convenient\" target=\"_blank\" rel=\"noreferrer noopener\">Unii retaileri au \u00eenceput s\u0103 se reimagineze<\/a>&nbsp;procesele lor de livrare, unele oferind livrare \u00een aceea\u0219i zi folosind magazinele lor fizice ca depozite sau factori de distribu\u021bie. A pune m\u00e2na pe m\u0103rfuri \u00een aceea\u0219i zi a fost mult timp un avantaj al cump\u0103r\u0103turilor \u00een magazin. Cu toate acestea, ini\u021biativele de acest fel demonstreaz\u0103 c\u0103 cump\u0103r\u0103turile online nu numai c\u0103 se potrivesc, ci pot fi mai convenabile dec\u00e2t mersul \u00een magazin.<\/p>\n\n\n\n<p>Clien\u021bii de ast\u0103zi con\u0219tien\u021bi de mediul \u00eenconjur\u0103tor sunt probabil s\u0103 aleag\u0103 o marc\u0103 \u00een locul altuia dac\u0103 ambalajul lor este sustenabil. Cre\u0219terea influen\u021bei \u0219i tendin\u021ba #unboxing au f\u0103cut ca ambalajul t\u0103u s\u0103 arate bine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/vibetrace.com\/ro\/client-cost-achizitie\/\" data-type=\"post\" data-id=\"19080\">Achizi\u021bia clientului<\/a> cade la reten\u021bie<\/h2>\n\n\n\n<p>Cre\u0219terea presiunii globale asupra Google pentru a face mai dificil\u0103 direc\u021bionarea reclamelor face ca achizi\u021bia sau vizarea clien\u021bilor pierdu\u021bi s\u0103 fie un obicei dificil de eliminat. A sosit momentul <a href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\" data-type=\"page\" data-id=\"17406\">prioritizeaz\u0103 re\u021binerea<\/a>, recompens\u00e2nd \u0219i \u00eencuraj\u00e2nd clien\u021bii existen\u021bi s\u0103 cheltuiasc\u0103 mai mult.<\/p>\n\n\n\n<p>Lua\u021bi \u00een considerare ce produse ave\u021bi care ar putea fi v\u00e2ndute pe baz\u0103 de abonament. <\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu re\u021binerea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">V\u0103 putem ajuta s\u0103 cre\u0219te\u021bi reten\u021bia clien\u021bilor cu bazele de date clien\u021bi \u0219i serviciile de automatizare a marketingului.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Odat\u0103 ce ave\u021bi abona\u021bi, lua\u021bi \u00een considerare modul \u00een care pute\u021bi eficientiza procesul de facturare \u0219i marketingul personalizat pentru v\u00e2nzare \u00eencruci\u0219at\u0103 \u0219i upsell. <\/p>\n\n\n\n<p>Tehnologia la fa\u021ba locului v\u0103 poate ajuta \u00een acest domeniu, <a href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\" data-type=\"page\" data-id=\"14116\">declan\u0219area recomand\u0103rilor de produse<\/a> c\u00e2nd este relevant. Folosi\u021bi-v\u0103 datele pentru a prezice ce vor cump\u0103ra \u00een continuare, pentru a accelera acest lucru \u0219i pentru a preveni retragerea.<\/p>\n\n\n\n<p>Nu \u00eencepe \u0219i nu se termin\u0103 cu afacerea. Clien\u021bii con\u0219tien\u021bi din punct de vedere social sunt dispu\u0219i s\u0103 pl\u0103teasc\u0103 o prim\u0103 pentru m\u0103rcile cu un scop. Este posibil ca a\u0219tept\u0103rile clien\u021bilor afecta\u021bi de pandemie s\u0103 reziste. Diferen\u021bierea experien\u021bei dvs. online va fi esen\u021bial\u0103.<\/p>\n\n\n\n<p><em>Dac\u0103 sunte\u021bi \u00een c\u0103utarea mai multor idei despre cum v\u0103 pute\u021bi face strategia de comer\u021b electronic \u0219i mai inteligent\u0103, discuta\u021bi cu unul dintre exper\u021bii no\u0219tri ast\u0103zi.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Dup\u0103 cre\u0219terea rapid\u0103 a comer\u021bului digital \u00een ultimul an \u0219i un Cartier de Aur... <a title=\"\u00cenapoi la elementele de baz\u0103: trei moduri de a \u00eencuraja afacerile repetate \u00een timpul Cartierului de Aur din acest an\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/trei-moduri-de-a-incuraja-afacerile-repetate-in-acest-trimestru-de-aur\/\" aria-label=\"Cite\u0219te mai multe despre \u00cenapoi la elementele de baz\u0103: Trei modalit\u0103\u021bi de a \u00eencuraja clien\u021bii fideli \u00een timpul Trimestrului de Aur din acest an\"> <\/a><\/p>","protected":false},"author":9,"featured_media":23309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[136],"class_list":["post-23226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-ve","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=23226"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/23226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/23309"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=23226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=23226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=23226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}