{"id":22986,"date":"2023-08-21T10:30:27","date_gmt":"2023-08-21T10:30:27","guid":{"rendered":"https:\/\/vibetrace.com\/?p=22986"},"modified":"2023-08-18T10:54:07","modified_gmt":"2023-08-18T10:54:07","slug":"really-good-personalization-examples-in-ecommerce","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/exemple-de-personalizare-foarte-bine-in-e-commerce\/","title":{"rendered":"Exemple de personalizare foarte bune \u00een comer\u021bul electronic"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Cu abordarea corect\u0103, v\u0103 pute\u021bi oferi produsul \u0219i ob\u021bine o rat\u0103 de conversie ridicat\u0103.<\/p>\n\n\n\n<p>Publicul dvs. \u021bint\u0103 trebuie s\u0103 fie segmentat corespunz\u0103tor, astfel \u00eenc\u00e2t s\u0103 v\u0103 pute\u021bi maximiza eforturile de marketing \u0219i s\u0103 ob\u021bine\u021bi rezultate puternice de implicare.<\/p>\n\n\n\n<p>Aminti\u021bi-v\u0103 c\u0103 fiecare afacere este unic\u0103 \u0219i poate avea o baz\u0103 de clien\u021bi diferit\u0103, a\u0219a c\u0103 este necesar s\u0103 crea\u021bi <strong>segmentarea clien\u021bilor care func\u021bioneaz\u0103 special pentru afacerea dvs.<\/strong><\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_860415-e7 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_860415-e7 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_860415-e7 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_860415-e7 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Nu v\u0103 face\u021bi griji dac\u0103 baza dvs. de clien\u021bi nu este perfect definit\u0103, deoarece pe m\u0103sur\u0103 ce v\u0103 continua\u021bi campania, ve\u021bi putea identifica modalit\u0103\u021bi mai bune de a \u00eembun\u0103t\u0103\u021bi ceea ce a\u021bi \u00eenceput.<\/p>\n\n\n\n<p>Iat\u0103 cum v\u0103 pute\u021bi crea campanii de e-mail folosind segmentarea clien\u021bilor<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Personaliza\u021bi recomand\u0103rile de produs \u00een func\u021bie de sexul clientului.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"E-mail Marketing 101 de Drew Sanocki\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=1045609238467898438&#038;src=oembed\" height=\"995\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Segmenteaz\u0103 clien\u021bii \u00een func\u021bie de tr\u0103s\u0103turile \u0219i preferin\u021bele lor de personalitate.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0218ablon\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=44050902593963303&#038;src=oembed\" height=\"1058\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Oferi\u021bi recomand\u0103ri personalizate bazate pe interesele individuale.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cum s\u0103 trimi\u021bi campanii excelente de e-mail pentru a c\u00e2\u0219tiga \u00eenapoi\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=21744010690347885&#038;src=oembed\" height=\"884\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Personaliza\u021bi con\u021binutul \u0219i promo\u021biile \u00een func\u021bie de profesia clientului.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0218abloane de e-mail corporative gratuite | Platform\u0103 de marketing prin e-mail\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=391250286393177963&#038;src=oembed\" height=\"1115\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Lua\u021bi \u00een considerare condi\u021biile meteorologice locale atunci c\u00e2nd crea\u021bi con\u021binut sau oferte de e-mail.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Concentra\u021bi-v\u0103 pe sf\u00e2r\u0219itul verii la fel de mult ca vara \u00eens\u0103\u0219i. Campaniile direc\u021bionate pot fi extrem de profitabile pentru eforturile tale de marketing prin e-mail. 1TP5E-mailmarketing #la revedere var\u0103 #e-mail vizat\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=16114511143815626&#038;src=oembed\" height=\"911\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">C\u0103uta\u021bi o mai bun\u0103 personalizare de marketing \u0219i site-uri?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Sunte\u021bi \u00een locul potrivit. Analiz\u0103m comportamentul \u0219i folosim diverse tehnici pentru a personaliza mesajele \u0219i con\u021binutul de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/software-de-personalizare-web\/\">Afla\u021bi despre personalizare<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-078e9470 gb-headline-text\">Lua\u021bi \u00een considerare preferin\u021bele stilului de via\u021b\u0103 pentru a oferi con\u021binut mai relevant \u0219i captivant.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0218abloane de e-mail gratuite pentru promovarea evenimentelor | Platform\u0103 de marketing prin e-mail\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=465489311499540636&#038;src=oembed\" height=\"1090\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Trimite\u021bi e-mailuri de re\u00eenc\u0103rcare dup\u0103 perioada de utilizare estimat\u0103 pentru produsele relevante.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Buletin informativ prin e-mail al magazinului de \u00eengrijire a pielii Violet Minimal Beauty - \u0218abloane de la Canva\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=32580797297525272&#038;src=oembed\" height=\"1372\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Comunica\u021bi cu clien\u021bii \u00een limba lor matern\u0103 pentru o experien\u021b\u0103 mai personalizat\u0103.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\" \" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=1017109897073503901&#038;src=oembed\" height=\"909\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Afi\u0219a\u021bi con\u021binut \u0219i oferte care rezoneaz\u0103 cu grupa de v\u00e2rst\u0103 a clientului.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"9 inspira\u021bii pentru design de e-mail \u201e\u00cenapoi la \u0219coal\u0103\u201d.\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=87890630218359659&#038;src=oembed\" height=\"1542\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"gb-headline gb-headline-d5c9f69f gb-headline-text\">Proiecta\u021bi campanii care se aliniaz\u0103 cu sezonul sau perioada curent\u0103 a anului.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\" \" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=918312180249387997&#038;src=oembed\" height=\"945\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Recompensa\u021bi \u0219i recunoa\u0219te\u021bi clien\u021bii fideli pentru sprijinul lor continuu.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Felicitari frumoase, printuri artistice inramate si arta pe panza\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=316096467602917742&#038;src=oembed\" height=\"924\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Hr\u0103ni\u021bi clien\u021bii \u00een func\u021bie de locul \u00een care se afl\u0103 \u00een ciclul lor de via\u021b\u0103 cu marca dvs.<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-pinterest wp-block-embed-pinterest\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;Ne e dor de tine.&quot; e-mail de reangajare de la Redbubble cu cod de cupon pentru 10% dezactivat. #EMarketing prin e-mail #Reangajare #Copon #reducere\" src=\"https:\/\/assets.pinterest.com\/ext\/embed.html?id=17521886038082224&#038;src=oembed\" height=\"703\" width=\"450\" frameborder=\"0\" scrolling=\"no\" ><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Un lucru cheie de re\u021binut atunci c\u00e2nd segmenta\u021bi clientul este s\u0103 fi\u021bi cu ochii pe ceea ce v\u0103 ofer\u0103 rezultate!<\/p>\n\n\n\n<p>Exist\u0103 diferite moduri de a v\u0103 viza \u0219i de a segmenta abona\u021bii, iar exemplele men\u021bionate mai sus pot servi drept ghiduri pe care le pute\u021bi \u00eencerca s\u0103 le implementa\u021bi pentru magazinul dvs. de comer\u021b electronic.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ai nevoie de ajutor cu Marketing Automation?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Automatizarea marketingului omnicanal este o necesitate pentru afacerile online: desf\u0103\u0219ura\u021bi campanii de mesagerie f\u0103r\u0103 efort prin e-mail, SMS, RCS, Whatsapp sau notific\u0103ri Push de-a lungul \u00eentregii c\u0103l\u0103torii a clien\u021bilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/intreprindere-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>In orice caz, <strong>dac\u0103 sunte\u021bi \u00een c\u0103utarea unor abord\u0103ri mai creative, pute\u021bi s\u0103 crea\u021bi un e-mail \u0219i s\u0103 v\u0103 baza\u021bi segmentarea pe urm\u0103toarele tipuri:<\/strong><\/p>\n\n\n\n<p><strong>Demografic<\/strong> \u2013 Aceast\u0103 segmentare descrie personalitatea \u0219i caracteristicile clien\u021bilor, cum ar fi v\u00e2rsta, sexul, venitul, profesia, etc.<\/p>\n\n\n\n<p><strong>Geografic <\/strong>\u2013 Aceast\u0103 segmentare descrie loca\u021bia clientului, indiferent dac\u0103 acesta se afl\u0103 \u00een zone rurale sau urbane.<\/p>\n\n\n\n<p><strong>Psihografic<\/strong> \u2013 Aceast\u0103 segmentare descrie atitudinea, tr\u0103s\u0103turile, valorile \u0219i opiniile clientului.<\/p>\n\n\n\n<p><strong>Comportamental<\/strong> \u2013 Aceast\u0103 segmentare descrie comportamentul \u0219i ac\u021biunile clientului \u00een anumite circumstan\u021be.<\/p>\n\n\n\n<p>Acum, este r\u00e2ndul t\u0103u s\u0103-\u021bi segmentezi clien\u021bii \u0219i s\u0103-i vizezi \u00een cel mai creativ mod posibil, ceea ce va fi o idee grozav\u0103 pentru campaniile tale de email marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cu abordarea corect\u0103, v\u0103 pute\u021bi oferi produsul \u0219i ob\u021bine o rat\u0103 de conversie ridicat\u0103. \u2026 <a title=\"Exemple de personalizare foarte bune \u00een comer\u021bul electronic\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/exemple-de-personalizare-foarte-bine-in-e-commerce\/\" aria-label=\"Cite\u0219te mai multe despre Really Good Personalization Examples in Ecommerce\"> <\/a><\/p>","protected":false},"author":8,"featured_media":23120,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[68],"class_list":["post-22986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-ecommerce-personalization","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=22986"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/23120"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=22986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=22986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=22986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}