{"id":22338,"date":"2023-06-30T09:41:02","date_gmt":"2023-06-30T09:41:02","guid":{"rendered":"https:\/\/vibetrace.com\/?p=22338"},"modified":"2023-07-14T15:03:55","modified_gmt":"2023-07-14T15:03:55","slug":"coupon-codes-strategy","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/cupon-coduri-strategie\/","title":{"rendered":"Strategia de coduri promo\u021bionale pentru magazine online"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Imagineaz\u0103-\u021bi asta \u2013 este 1888, e cald \u0219i \u021bi-e sete. Ai un cupon pentru o b\u0103utur\u0103 gratuit\u0103 \u00een buzunar. Poti tu <strong>ghici\u021bi b\u0103utura<\/strong>? Era Coca-Cola. <\/p>\n\n\n\n<p>Asta se consider\u0103 <strong>primul cupon din toate timpurile<\/strong> \u2013 un bilet pentru un pahar r\u0103coritor gratuit. \u00centre 1888 \u0219i 1913, compania <strong>a reu\u0219it s\u0103 r\u0103scumpere 8,5 milioane de bilete<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/aPA6Ed4LmqMELGdkocFvY8FFv5tMnE1hpqc--xSFl7XNS9X_HA58vQS7uB8KDkoBFyUgyGFmB_nRtCKbtXlnwl13yxOl_6Yec6k4fP6lbNfZ2t7iHJ8QDfgE5QdJ0mA19REV8zFptD5bob9bxME9TAo\" alt=\"\"\/><figcaption class=\"wp-element-caption\">Primul cupon, voucher gratuit de la Coca Cola<\/figcaption><\/figure>\n\n\n\n<p>Ast\u0103zi, domeniul de marketing cu cupoane este mai mare. <\/p>\n\n\n\n<p>Cupoanele v\u0103 ofer\u0103 unele dintre cele mai bune modalit\u0103\u021bi de a face acest lucru <strong>atrage\u021bi aten\u021bia \u0219i genera\u021bi clien\u021bi poten\u021biali<\/strong>, dar de asemenea <strong>pentru a stimula v\u00e2nz\u0103rile<\/strong>. Oamenii nu vor s\u0103 pl\u0103teasc\u0103 pre\u021bul \u00eentreg atunci c\u00e2nd fac cump\u0103r\u0103turi online, mai ales dac\u0103 pot g\u0103si o alternativ\u0103 mai ieftin\u0103. <\/p>\n\n\n\n<p>\u0218i domeniul e-commerce suprasaturat este <strong>plin\u0103 de alternative<\/strong>.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_44b906-86 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_44b906-86 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_44b906-86 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_44b906-86 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Dac\u0103 v\u0103 \u00eentreba\u021bi dac\u0103 marketingul cu cupoane este <strong>potrivit pentru afacerea dvs<\/strong> sau nu e\u0219ti sigur c\u0103 faci bine, te-am prins! Nu crede\u021bi c\u0103 nu v\u0103 ve\u021bi \u00eendeplini obiectivele de profit \u0219i nu ve\u021bi avea performan\u021be slabe dac\u0103 oferi\u021bi cupoane. \u00cen articolul de ast\u0103zi, vom demonstra <strong>exact invers<\/strong>.<\/p>\n\n\n\n<p><em>S\u0103 vedem cum o strategie eficient\u0103 de coduri de cupon pentru magazinul dvs. online poate cre\u0219te veniturile \u0219i poate spori loialitatea clien\u021bilor.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipuri de coduri promo\u021bionale \u2013 Cum s\u0103 alegi cele mai bune?<\/h2>\n\n\n\n<p>Codurile promo\u021bionale sunt <strong>vouchere speciale \u0219i reduceri<\/strong> oferi\u021bi clien\u021bilor \u0219i poten\u021bialilor existen\u021bi. ei <strong>scopul de a atrage oamenii<\/strong> \u00een a face o <a href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\" data-type=\"page\" data-id=\"111\">conversie<\/a>. <\/p>\n\n\n\n<p>Conversia men\u021bionat\u0103 poate fi <strong>micro sau macro<\/strong> \u2013 s\u0103 zicem, \u00eenscrierea la buletinul informativ sau finalizarea unei achizi\u021bii.<\/p>\n\n\n\n<p>Voi decide\u021bi asupra acestui lucru \u0219i tipul de stimulent pe care \u00eel ve\u021bi traduce cu codul. Dar \u00eenainte de a vedea care sunt cele mai populare coduri promo\u021bionale, s\u0103 vedem <strong>ce form\u0103 \u0219i form\u0103<\/strong> pot intra:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-coupon-codes-878x1024.png\" alt=\"\" class=\"wp-image-22761\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-coupon-codes-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-coupon-codes-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-coupon-codes-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-coupon-codes-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-coupon-codes.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Cupoane fizice<\/h3>\n\n\n\n<p>Cupoanele fizice v\u0103 ofer\u0103 a <strong>abordare extrem de personalizat\u0103<\/strong>. <\/p>\n\n\n\n<p>Dar sunt \u0219i cele mai scumpe de utilizat. Asta pentru c\u0103 trebuie <strong>proiecteaz\u0103, imprim\u0103 \u0219i distribuie<\/strong> cupoane fizice cu grij\u0103. Pe de alt\u0103 parte, ei sunt un <strong>mod sigur de a spori loialitatea<\/strong>.<\/p>\n\n\n\n<p>Imagineaz\u0103-\u021bi reac\u021bia unui client dac\u0103 g\u0103se\u0219te un cupon personalizat \u00een cel mai recent pachet. Cum ar reac\u021biona dac\u0103 ar fi tip\u0103rit pe h\u00e2rtie de \u00eenalt\u0103 calitate \u0219i are un design atent? Asta v\u0103 permite<strong> r\u0103sf\u0103\u021ba\u021bi clien\u021bii fideli, bine pl\u0103ti\u021bi<\/strong> \u0219i s\u0103-i fac\u0103 s\u0103 se simt\u0103 speciali.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Cupoane digitale<\/h3>\n\n\n\n<p>Cupoanele digitale sunt a <strong>alternativ\u0103 mai ieftin\u0103, mai rapid\u0103 de aplicat<\/strong> care domne\u0219te peste peisajul comer\u021bului electronic. Le pute\u021bi distribui prin diverse canale de comunicare. Acest lucru v\u0103 permite s\u0103 ajunge\u021bi la clien\u021bii existen\u021bi \u0219i poten\u021bialii de pretutindeni.<\/p>\n\n\n\n<p>Dezavantajul codurilor de cupon digitale este c\u0103 acestea <strong>s-ar putea pierde \u00een zgomot<\/strong>. C\u00e2nd operezi online, concurezi cu sute de mii de al\u021bi retaileri care lupt\u0103 pentru aten\u021bia publicului t\u0103u. \u00cenva\u021b\u0103 cum s\u0103 <strong>face ca acele cupoane s\u0103 merite<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Cupoane numai pentru mobil<\/h3>\n\n\n\n<p>Dac\u0103 afacerea dvs. vine cu o aplica\u021bie, drumul de urmat este <strong>coduri promo\u021bionale numai pentru mobil<\/strong>. <\/p>\n\n\n\n<p>De\u0219i uneori astfel de coduri pot fi r\u0103scump\u0103rate prin intermediul dispozitivelor desktop, dac\u0103 dori\u021bi s\u0103 dovedi\u021bi aplica\u021bia dvs. un canal viabil, concentra\u021bi-v\u0103 pe el. Folosi\u021bi coduri de cupon numai pentru dispozitive mobile pentru a cre\u0219te v\u00e2nz\u0103rile de pe canalul respectiv.<\/p>\n\n\n\n<p>Dar sunt cupoanele potrivite pentru afacerea ta pentru \u00eenceput? Dac\u0103 conduce\u021bi un magazin online, acestea s-ar putea dovedi nepre\u021buite. Considera <strong>145,3 milioane de americani care au r\u0103scump\u0103rat<\/strong> un cupon \u00een 2021.<a href=\"https:\/\/meetanshi.com\/blog\/coupon-statistics\/\" target=\"_blank\" rel=\"noopener\"> <\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/meetanshi.com\/blog\/coupon-statistics\/\" target=\"_blank\" rel=\"noopener\">Conform cercet\u0103rilor<\/a>, aproape 50% au c\u0103utat cupoane pentru bunuri \u0219i articole de uz casnic.<\/p>\n\n\n\n<p>Mai mult de 40% au dorit coduri pentru restaurante sau livrare de alimente, iar un alt 40% pentru cump\u0103r\u0103turi. Electronica, \u00eembr\u0103c\u0103mintea \u0219i moda urmeaz\u0103 \u00een urm\u0103 cu 37% \u0219i 35%. <strong>Nu po\u021bi g\u0103si o categorie<\/strong> de bunuri pentru care consumatorii ar transmite un cod de cupon.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ai nevoie de ajutor cu Marketing Automation?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Automatizarea marketingului omnicanal este o necesitate pentru afacerile online: desf\u0103\u0219ura\u021bi campanii de mesagerie f\u0103r\u0103 efort prin e-mail, SMS, RCS, Whatsapp sau notific\u0103ri Push de-a lungul \u00eentregii c\u0103l\u0103torii a clien\u021bilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/intreprindere-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Top 10 reduceri de coduri de cupon de luat \u00een considerare<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/top-10-coupon-code-discounts-to-consider-878x1024.png\" alt=\"\" class=\"wp-image-22759\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/top-10-coupon-code-discounts-to-consider-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/top-10-coupon-code-discounts-to-consider-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/top-10-coupon-code-discounts-to-consider-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/top-10-coupon-code-discounts-to-consider-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/top-10-coupon-code-discounts-to-consider.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>Dac\u0103 afacerea dvs. se \u00eencadreaz\u0103 \u00een oricare dintre categoriile men\u021bionate, <strong>este timpul s\u0103 optimiz\u0103m<\/strong> strategia dvs. de coduri promo\u021bionale. S\u0103 ne uit\u0103m la unele dintre cele mai populare reduceri pe care le pute\u021bi oferi prin codurile de cupon:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Cupon pentru co\u0219ul abandonat <\/strong>&#8211;<strong> <\/strong>c\u00e2nd<a href=\"https:\/\/www.hotjar.com\/blog\/cart-abandonment-stats\/\" target=\"_blank\" rel=\"noopener\"> aproape 70% dintre doar cump\u0103r\u0103tori \u00ee\u0219i abandoneaz\u0103 c\u0103rucioarele<\/a>, este timpul s\u0103 g\u0103si\u021bi o modalitate de a le aduce \u00eenapoi \u00een magazinul dvs. online. E-mailurile personalizate ale co\u0219urilor abandonate cu un cod de cupon dedicat pentru o reducere \u0219i un CTA clar pot schimba jocul pentru recuperarea v\u00e2nz\u0103rilor pierdute. Doar nu uita\u021bi s\u0103 pune\u021bi o limit\u0103 de timp pentru ofertele dvs.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"663\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-24-1024x663.png\" alt=\"\" class=\"wp-image-22393\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-24-1024x663.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-24-300x194.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-24-768x497.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-24-18x12.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-24.png 1192w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Cod de transport gratuit<\/strong> \u2013 costurile de expediere duc adesea la abandonarea pl\u0103\u021bii. \u0218tim cu to\u021bii c\u0103 uneori ar putea fi nerezonabil de mari. Pute\u021bi s\u0103 le atenua\u021bi \u0219i s\u0103 recupera\u021bi pl\u0103\u021bile abandonate cu cupoane de livrare gratuite. Pute\u021bi asocia cuponul de transport gratuit cu un prag minim de achizi\u021bie pentru a cre\u0219te AOV (valoarea medie a comenzii).<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"438\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-25.png\" alt=\"\" class=\"wp-image-22394\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-25.png 672w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-25-300x196.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-25-18x12.png 18w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Mostra sau cadou<\/strong> \u2013 oferirea de mostre sau cadouri poate cre\u0219te AOV, oferind \u00een acela\u0219i timp valoare suplimentar\u0103 clien\u021bilor dumneavoastr\u0103. Pute\u021bi \u0219terge inventarul cu acea tactic\u0103 sau pute\u021bi cre\u0219te AOV dac\u0103 seta\u021bi un prag minim de achizi\u021bie pentru ca cineva s\u0103 primeasc\u0103 un cadou.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-26-1024x730.png\" alt=\"\" class=\"wp-image-22395\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-26-1024x730.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-26-300x214.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-26-768x548.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-26-18x12.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-26.png 1296w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Codurile promo\u021bionale BOGO<\/strong> \u2013 popularele cupoane \u0219i ofertele Cump\u0103ra\u021bi 1 Ob\u021bine\u021bi 1 gratuit pot afecta v\u00e2nz\u0103rile \u00een mod semnificativ, mai ales dac\u0103 sunt utilizate strategic. Cupoanele BOGO sunt cele mai potrivite pentru s\u0103rb\u0103tori \u0219i evenimente specifice, cum ar fi o vacan\u021b\u0103 la mare sau \u00eenceputul anului \u0219colar. Pute\u021bi aplica tactica la produse identice sau similare.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/rpHkktEPiGLSe1Q77zFtqqugBpNWgZCRBkOh1ryfO_mHB-pxsDBt-M56Vc8BlN2mfmvwZe4AQMzsDxT8bZUbifWBFarVIh905TExHIPRBw78H95E4mUSFuUh1pGjMxLr6YtVh_H5uGeCQVULMW3L7lE\" alt=\"\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Prima achizi\u021bie <\/strong>&#8211;<strong> <\/strong>vizitatorii pentru prima dat\u0103 nu vor finaliza \u00eentotdeauna o achizi\u021bie. Este mai probabil s\u0103 se uite \u00een jur, s\u0103 caute oferte \u0219i s\u0103 plece. \u00cei pute\u021bi \u00eencuraja s\u0103 cumpere cu un cod de reducere pentru client pentru prima dat\u0103. Asta ar putea fi suficient pentru a le converti.<\/li>\n\n\n\n<li><strong>Primul abonat \u0219i re-abonat<\/strong> \u2013 o modalitate excelent\u0103 de a v\u0103 construi lista de e-mail este s\u0103 utiliza\u021bi coduri de cupon ca stimulente pentru a v\u0103 \u00eenscrie la buletinul informativ. Oamenii care se \u00eenscriu de bun\u0103voie semnaleaz\u0103 c\u0103 sunt interesa\u021bi de comunicarea ta de marketing prin e-mail. Pute\u021bi \u00eencerca s\u0103 \u00eei face\u021bi pe cei care se dezaboneaz\u0103 s\u0103 se \u00eentoarc\u0103 \u00een magazinul dvs. cu un cod de cupon de reabonament exclusiv.<\/li>\n\n\n\n<li><strong>Cupon pop-up Exit-Intent<\/strong> \u2013 ap\u0103r\u00e2nd la timp, ferestrele pop-up cu inten\u021bia de ie\u0219ire pot prezenta coduri de cupon care \u00eencurajeaz\u0103 oamenii s\u0103 r\u0103m\u00e2n\u0103 \u00een magazinul dvs. online. A\u0219a cum oamenii se mi\u0219c\u0103 pentru a \u00eenchide fereastra, ofer\u0103-le o reducere sensibil\u0103 la timp pentru urm\u0103toarea lor comand\u0103 sau mergi all in \u0219i ofer\u0103-le un cod de livrare gratuit.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/o3bTmVpiaiyAttvnbjS8J7cBAFwrPfTPaKSuPsJ2vxojD_F3Xrf8FKKwp8Exc_fGFz95HYeSDaFcTjeicQ6oiiP2susSZJzjpNV98KoDQfI2zBs_SmvMctpyuv7QQrJH7ELbQNJuXQFUBVK4mvJj6fA\" alt=\"\"\/><\/figure>\n\n\n\n<ol class=\"wp-block-list\" start=\"8\">\n<li><strong>Cupoane de sezon\/eveniment<\/strong> \u2013 pute\u021bi folosi coduri promo\u021bionale exclusive \u0219i \u00een timp util pentru a cre\u0219te AOV \u00een timpul evenimentelor masive de cump\u0103r\u0103turi precum Black Friday, s\u0103rb\u0103tori precum Halloween \u0219i Cr\u0103ciun \u0219i \u00eenceputul unui sezon. Oferi\u021bi cupoane pentru produse unice \u0219i viza\u021bi cump\u0103r\u0103tori impulsivi pentru a profita la maximum de strategia dvs. \u00een timpul evenimentelor.<\/li>\n\n\n\n<li><strong>Coduri de cupon de loialitate<\/strong> \u2013 dac\u0103 nu ai un program de fidelizare, evalueaz\u0103-\u021bi magazinul online \u0219i ia \u00een considerare poten\u021bialul \u00eenfiin\u021b\u0103rii unuia. Programele de loialitate creeaz\u0103 stimulentul unei posibile reduceri viitoare \u0219i hr\u0103nesc comportamentul de cump\u0103rare repet\u0103. Recompenseaz\u0103 clien\u021bii fideli cu puncte pe care le pot valorifica ca cupoane de reducere, de exemplu.<\/li>\n\n\n\n<li><strong>Cupoane de recomandare<\/strong> \u2013 pute\u021bi prezenta cupoane de reducere printr-un program de recomandare. Acesta este un alt mod de a recompensa clien\u021bii fideli care doresc s\u0103-\u0219i \u00eemp\u0103rt\u0103\u0219easc\u0103 codurile de recomandare \u0219i linkurile exclusive cu cercurile lor sociale. \u00cen acest fel, crea\u021bi mai multe oportunit\u0103\u021bi pentru ca baza dvs. de clien\u021bi s\u0103 creasc\u0103.<\/li>\n<\/ol>\n\n\n\n<p>Acestea sunt toate op\u021biunile tale? Cum s\u0103 alegi cea mai eficient\u0103 abordare? Totul depinde de ce obiective \u021bi-ai stabilit <strong>strategie de marketing cu cupoane<\/strong>.<\/p>\n\n\n\n<p><em>Mai jos, vom explora dezvoltarea unei astfel de strategii \u0219i cum s\u0103 o \u00eembun\u0103t\u0103\u021bim, a\u0219a c\u0103 continua\u021bi s\u0103 citi\u021bi!<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Proiectarea unei strategii de coduri de cupon<\/h2>\n\n\n\n<p>Coduri promo\u021bionale <strong>sunt esen\u0163iale \u00een<\/strong> construirea de rela\u021bii puternice cu clien\u021bii, cre\u0219terea bazei de clien\u021bi \u0219i cre\u0219terea valorilor medii ale comenzilor. Dar trebuie s\u0103 crea\u021bi cu aten\u021bie o strategie de marketing dedicat\u0103 cupoanelor \u00eenainte de a \u00eencepe s\u0103 vede\u021bi rezultate semnificative.<\/p>\n\n\n\n<p>Verific\u0103 <strong>ghidul nostru pas cu pas pentru crearea unei astfel de strategii<\/strong> \u0219i \u00eenva\u021b\u0103 cum s\u0103 folose\u0219ti puterea cupoanelor ast\u0103zi! S\u0103 \u00eencepem cu elementele de baz\u0103:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/designing-a-coupon-code-strategy-878x1024.png\" alt=\"\" class=\"wp-image-22762\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/designing-a-coupon-code-strategy-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/designing-a-coupon-code-strategy-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/designing-a-coupon-code-strategy-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/designing-a-coupon-code-strategy-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/designing-a-coupon-code-strategy.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A. Stabili\u021bi obiective pentru cupoane<\/h3>\n\n\n\n<p>O strategie de cod de cupon v\u0103 poate ajuta s\u0103 atinge\u021bi mai multe obiective cheie. Acestea includ <strong>achizi\u021bia clientului<\/strong>, <strong>upselling <\/strong>\u0219i<strong> v\u00e2nzare \u00eencruci\u0219at\u0103<\/strong>,<strong> dob\u00e2ndirea consim\u021b\u0103m\u00e2ntului<\/strong>, <strong>dob\u00e2ndirea de feedback<\/strong>, <strong>stimularea v\u00e2nz\u0103rilor<\/strong>,<strong> <\/strong>\u0219i <strong>sporirea AOV<\/strong>.<\/p>\n\n\n\n<p>\u00cen plus, cupoanele ofer\u0103 o modalitate de a v\u0103 cere scuze ori de c\u00e2te ori clien\u021bii au reclama\u021bii. Codurile promo\u021bionale v\u0103 pot ajuta <strong>\u00eembun\u0103t\u0103\u021birea \u0219i consolidarea rela\u021biilor cu clien\u021bii<\/strong>. Odat\u0103 ce sunte\u021bi clar cu privire la obiectivele dvs. de marketing cupon, pute\u021bi selecta cele mai bune op\u021biuni cu \u00eencredere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B. Identifica\u021bi cele mai bune oferte de coduri promo\u021bionale<\/h3>\n\n\n\n<p>Care sunt cele mai potrivite oferte pentru a fi prezentate pe cupoane? <strong>Nu uita\u021bi s\u0103 le alinia\u021bi<\/strong> cu nevoile \u0219i preferin\u021bele audien\u021bei dvs. De exemplu, utiliza\u021bi cupoane de livrare gratuite pentru urm\u0103toarea comand\u0103 dac\u0103 dori\u021bi ca clien\u021bii s\u0103 se \u00eentoarc\u0103. Oferi\u021bi 10% off oric\u0103rei persoane care se aboneaz\u0103 la e-mailul dvs. \u0219i a\u0219a mai departe.<\/p>\n\n\n\n<p>G\u0103sirea celei mai bune abord\u0103ri depinde de <strong>experimente \u0219i oferte de \u00eencercare \u0219i eroare<\/strong>. Dar ceea ce v\u0103 poate \u00eembun\u0103t\u0103\u021bi strategia de marketing cu cupoane, indiferent de tipul de cupoane pe care le trimite\u021bi, este <strong>ad\u0103ug\u00e2nd un pic de personalizare<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/V58cnFeoVHlQvAYP7rnFtuRGz4Fz3dqAl6PFOoQR0nplWwFkXI3agzcLXPYW763wa6tm7ONUzB2ITJZeXaT9YvlABF-6S_1ANZEwNaiJQhzn5RV485PG1Mr_WczOi4LJmjYXANSFca_6UYjMty1zuvA\" alt=\"\"\/><\/figure>\n\n\n\n<p>Utiliza\u021bi datele culese din opera\u021biunile zilnice pentru a personaliza cupoanele pentru clien\u021bii existen\u021bi. <strong>\u00cencurajeaz\u0103 vizitatorii s\u0103 ofere consim\u021b\u0103m\u00e2ntul<\/strong> \u0219i s\u0103 v\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 informa\u021bii \u0219i preferin\u021be personale, promi\u021b\u00e2ndu-v\u0103 personalizate \u0219i <strong>oferte mai relevante<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C. Urm\u0103ri\u021bi performan\u021ba codului cuponului<\/h3>\n\n\n\n<p>Odat\u0103 ce a\u021bi selectat cupoanele, este timpul s\u0103 <strong>determina sfera lor de aplicare<\/strong>. \u00cen acest fel, pute\u021bi urm\u0103ri \u0219i evalua performan\u021ba codului cupon mai u\u0219or. Stabili\u021bi o limit\u0103 de timp pentru valorificarea cuponului. Predetermina\u021bi de c\u00e2te ori acela\u0219i client poate folosi un cod. Decide\u021bi segmentele semnificative pe care s\u0103 le viza\u021bi cu coduri de cupon \u0219i acorda\u021bi aten\u021bie performan\u021bei.<\/p>\n\n\n\n<p>Urm\u0103ri <strong>indicatori precum AOV \u0219i rata de r\u0103scump\u0103rare<\/strong> pentru a determina eficacitatea strategiei. Aminti\u021bi-v\u0103 c\u0103 marketingul cu cupoane se bazeaz\u0103 pe \u00eencerc\u0103ri \u0219i erori \u0219i nu v\u0103 fie team\u0103 s\u0103 experimenta\u021bi pu\u021bin. Acolo intr\u0103 \u00een joc testarea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D. Testa\u021bi diferite oferte<\/h3>\n\n\n\n<p>Testarea diferitelor oferte este singura modalitate <strong>\u00een\u021belege\u021bi ce rezoneaz\u0103 cu clien\u021bii dvs<\/strong> cel mai. Pute\u021bi lansa diverse campanii de coduri de cupon. Sau dac\u0103 ave\u021bi instrumentele potrivite \u2013 pute\u021bi chiar s\u0103 v\u0103 testa\u021bi campaniile A\/B.<\/p>\n\n\n\n<p><strong>Testarea A\/B a campaniilor de coduri de cupon<\/strong> este o surs\u0103 rapid\u0103 de informa\u021bii clare despre ceea ce func\u021bioneaz\u0103 cel mai bine cu publicul dvs. Aceasta este o abordare mai fiabil\u0103 pentru testarea strategiei de marketing cu cupoane dec\u00e2t lansarea unor experimente mai mici la intervale regulate.<\/p>\n\n\n\n<p>Chiar dac\u0103 sun\u0103 ca o b\u0103taie de cap, nu s\u0103ri peste acest pas. Testeaz\u0103-\u021bi abordarea <strong>genereaz\u0103 perspective ac\u021bionabile<\/strong> pute\u021bi folosi pentru a optimiza campaniile cu coduri de cupon \u0219i pentru a profita la maximum de strategie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E. Promova\u021bi coduri de cupon<\/h3>\n\n\n\n<p>Ar trebui s\u0103 promova\u021bi \u0219i s\u0103 distribui\u021bi codurile de cupon acolo unde sunt clien\u021bii dvs. Unele dintre cele mai populare canale \u0219i metode includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Platforme cu cupoane<\/strong> \u2013 pe ele, oamenii caut\u0103 promo\u021bii specifice de la m\u0103rcile lor preferate. Poti sa faci oferte cot la cot cu marii jucatori. Aminti\u021bi-v\u0103 c\u0103 cump\u0103r\u0103torii online ar putea prefera o alternativ\u0103 mai recunoscut\u0103 dac\u0103 marca dvs. nu este familiar\u0103.<\/li>\n\n\n\n<li><strong>Marketing prin e-mail<\/strong> \u2013 cea mai bun\u0103 modalitate de a ajunge la publicul \u021bint\u0103 \u0219i de a implica clien\u021bii \u0219i abona\u021bii existen\u021bi. Prin e-mail marketing, pute\u021bi trimite cupoane extrem de personalizate \u0219i oferte relevante care rezoneaz\u0103 cu oamenii. Acesta este canalul pe care trebuie s\u0103-l folose\u0219ti dac\u0103 derulezi un program de loialitate.<\/li>\n\n\n\n<li><strong>Mesaje direct\u0103 <\/strong>&#8211;<strong> <\/strong>prin SMS \u0219i notific\u0103ri push. C\u00e2nd trimi\u021bi cupoane unui astfel de public, cel mai probabil este interesat \u0219i va ac\u021biona conform a\u0219tept\u0103rilor tale. Asta pentru c\u0103 \u021bi-au furnizat de bun\u0103voie num\u0103rul lor de telefon sau s-au abonat la notific\u0103ri push \u0219i sunt interesa\u021bi de ceea ce vrei s\u0103 le oferi.<\/li>\n\n\n\n<li><strong>Site-ul \u0219i aplica\u021bia<\/strong> \u2013 unde sunt clien\u021bii t\u0103i. Ferestrele pop-up, bannere, pagini de destina\u021bie dedicate \u0219i seifuri cu puncte de fidelitate pot fi folosite \u00een magazinul \u0219i aplica\u021bia dvs. online pentru a ajuta vizitatorii s\u0103 treac\u0103 la urm\u0103toarea etap\u0103 a c\u0103l\u0103toriei lor c\u0103tre clien\u021bi.<\/li>\n\n\n\n<li><strong>Influentori <\/strong>&#8211;<strong> <\/strong>colaborezi cu micro-influenceri? Ultimii ani au demonstrat c\u0103 publicul lor este mai implicat \u0219i c\u0103 vei c\u00e2\u0219tiga mult dac\u0103 astfel de influen\u021bi \u0219i creatori de con\u021binut v\u0103 \u00eemp\u0103rt\u0103\u0219esc codurile de cupon. Pute\u021bi asocia asta cu o promovare cu cupon de recomandare pentru a stimula influen\u021batorii.<\/li>\n<\/ul>\n\n\n\n<p>Fiecare dintre aceste canale de comunicare v\u0103 ofer\u0103 posibilitatea de a v\u0103 promova cupoanele. Doar <strong>asigura\u021bi-v\u0103 c\u0103 publicul dvs. este acolo<\/strong>. Pute\u021bi chiar s\u0103 distribui\u021bi cupoane fizice \u0219i s\u0103 ad\u0103uga\u021bi vouchere tip\u0103rite la comenzile expediate <strong>dac\u0103 asta va mul\u021bumi publicul t\u0103u<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">F. P\u0103strarea clien\u021bilor<\/h3>\n\n\n\n<p>Cupoanele nu sunt doar un instrument de stimulare a v\u00e2nz\u0103rilor. Sunt o tactic\u0103 de marketing puternic\u0103 care ajut\u0103 la construirea unei imagini pozitive a m\u0103rcii \u0219i la consolidarea rela\u021biilor cu clien\u021bii. <\/p>\n\n\n\n<p>Cu <strong>mai mult de 95% de americani<\/strong> folosind coduri promo\u021bionale (<a href=\"https:\/\/www.shopper.com\/coupon-discount-statistics\" target=\"_blank\" rel=\"noopener\">Cump\u0103r\u0103tor<\/a>, Coupon Culture Report), nu v\u0103 pute\u021bi permite s\u0103 le subestima\u021bi valoarea.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu re\u021binerea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">V\u0103 putem ajuta s\u0103 cre\u0219te\u021bi reten\u021bia clien\u021bilor cu bazele de date clien\u021bi \u0219i serviciile de automatizare a marketingului.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u00cen plus, utilizarea cupoane ofer\u0103 <strong>o alt\u0103 surs\u0103 de date despre clien\u021bi<\/strong> \u0219i informa\u021bii valoroase. <\/p>\n\n\n\n<p>\u00cel pute\u021bi folosi pentru a optimiza comunicarea de marketing \u0219i toate campaniile pe diferite canale. Asta ajut\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\" data-type=\"page\" data-id=\"17406\">reten\u021bie client<\/a> r\u0103m\u00e2n\u00e2nd relevant cu oferte \u0219i promo\u021bii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">G. M\u0103sura\u021bi rezultatele \u0219i analiza\u021bi eficacitatea codurilor de cupon<\/h3>\n\n\n\n<p>Este de la sine \u00een\u021beles c\u0103 ultimul pas al unei strategii eficiente este m\u0103surarea rezultatelor \u0219i optimizarea campaniilor. aplica <strong>Urm\u0103rirea UTM la codurile de cupon<\/strong> pentru a identifica canalele \u0219i campaniile specifice care au dus la conversii.<\/p>\n\n\n\n<p>Unele dintre cele mai utile valori \u0219i formule pe care le pute\u021bi folosi <strong>m\u0103sura\u021bi succesul campaniilor cu coduri de cupon<\/strong> include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u0103sirea pragului de rentabilitate<\/strong> \u2013 punctul \u00een care dvs <strong>veniturile vor fi egale cu costurile dvs<\/strong>. Nu ve\u021bi genera profituri \u00een acel moment, dar ve\u021bi avea suficiente date pentru a \u00eembun\u0103t\u0103\u021bi campaniile viitoare. Calcula\u021bi-l \u00eemp\u0103r\u021bind <strong>Costul total<\/strong> pentru o campanie <strong>prin Marja de Produs<\/strong> prime\u0219ti ca venit.<\/li>\n\n\n\n<li><strong>Calcularea ratei de r\u0103scump\u0103rare<\/strong> \u2013 determina\u021bi dac\u0103 un cod de cupon rezoneaz\u0103 cu publicul dvs. calcul\u00e2nd Rata de r\u0103scump\u0103rare. V\u0103 va ar\u0103ta c\u00e2t de des a fost folosit cuponul sau c\u00e2\u021bi clien\u021bi au fost intriga\u021bi de oferta dvs. \u0219i au ac\u021bionat \u00een baza acesteia. Asta este egal cu <strong>Num\u0103rul de cupoane valorificate<\/strong> \u00eemp\u0103r\u021bit la <strong>Num\u0103rul de cupoane emise<\/strong>, \u00eenmul\u021bit cu 100 \u0219i este un indiciu clar al succesului sau al e\u0219ecului de a implica \u0219i activa clien\u021bii \u0219i poten\u021bialii.<\/li>\n\n\n\n<li><strong>M\u0103surarea rentabilit\u0103\u021bii investi\u021biei cuponului <\/strong>&#8211;<strong> <\/strong>calcula\u021bi <strong>diferen\u021ba dintre c\u00e2\u0219tigurile totale<\/strong> atribuite campaniei de cupoane \u0219i <strong>costurile<\/strong> pentru acea campanie \u0219i <strong>\u00eemp\u0103r\u021bi\u021bi acea diferen\u021b\u0103 la Costuri<\/strong>. Aceasta este cea mai folosit\u0103 abordare pentru calcularea rentabilit\u0103\u021bii investi\u021biei din campaniile cu coduri de cupon. V\u0103 ofer\u0103 o imagine clar\u0103 dac\u0103 cupoanele dvs. actuale merit\u0103 costurile asociate promov\u0103rii \u0219i distribuirii acestora.<\/li>\n<\/ul>\n\n\n\n<p>Urm\u0103rirea v\u0103 ajut\u0103 <strong>determina performan\u021ba general\u0103<\/strong>. Datele disponibile v\u0103 vor oferi informa\u021bii despre ceea ce func\u021bioneaz\u0103 \u0219i ce nu. Folosi\u021bi aceste informa\u021bii pentru a <strong>ajusta\u021bi campaniile viitoare \u0219i optimiza\u021bi<\/strong> pentru rezultate mai bune.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu e-commerce Analytics?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Testa\u021bi gratuit instrumentul nostru pentru a vedea cum func\u021biile noastre de analiz\u0103 a comer\u021bului electronic v\u0103 vor ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campaniile de marketing \u00eentr-un mod mult mai bun.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><em>Dac\u0103 petrece\u021bi suficient timp cre\u00e2nd o strategie de marketing detaliat\u0103 \u0219i dedicat\u0103 cu cupoane, pute\u021bi \u00eencepe s\u0103 culege\u021bi beneficiile de \u00eendat\u0103 ce va fi lansat\u0103 prima campanie. S\u0103 le verific\u0103m!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficiile de a avea o strategie de cod cupon<\/h2>\n\n\n\n<p>The <strong>natur\u0103 versatil\u0103<\/strong> de marketing cu cupoane poate afecta foarte mult magazinele online. De la promo\u021bii direc\u021bionate p\u00e2n\u0103 la stocuri eliminate, iat\u0103 principalele beneficii ale unei astfel de strategii:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u00cembun\u0103t\u0103\u021bi\u021bi achizi\u021bia de clien\u021bi<\/strong> \u2013 cre\u0219te\u021bi drastic \u0219ansa de a ajunge la clien\u021bi noi prin campanii direc\u021bionate, colabor\u0103ri cu creatori de con\u021binut \u0219i influen\u021bi etc.<\/li>\n\n\n\n<li><strong>\u00cent\u0103ri\u021bi loialitatea clien\u021bilor<\/strong> \u2013 fie prin promo\u021bii dedicate, fie printr-un program de loialitate, \u00eencepe\u021bi s\u0103 cultiva\u021bi comportamentul de cump\u0103rare repet\u0103 \u0219i \u00eencuraja\u021bi oamenii s\u0103 revin\u0103 \u00een continuare.<\/li>\n\n\n\n<li><strong>\u0218terge\u021bi inventarul nedorit <\/strong>&#8211;<strong> <\/strong>ofer\u0103 2 pentru 1, promite un cadou la achizi\u021bionarea unui anumit produs sau la atingerea unui prag prestabilit \u0219i a\u0219a mai departe, pentru a te elibera de articolele care se mi\u0219c\u0103 \u00eencet.<\/li>\n\n\n\n<li><strong>\u00cembun\u0103t\u0103\u021bi\u021bi upselling \u0219i cross-selling<\/strong> \u2013 nu fiecare client este dispus s\u0103 cheltuiasc\u0103 mai mult pentru un produs mai scump sau gratuit. \u00cencurajeaz\u0103-i cu cupoane.<\/li>\n\n\n\n<li><strong>\u00cembun\u0103t\u0103\u021bi\u021bi direc\u021bionarea \u0219i segmentarea <\/strong>&#8211;<strong> <\/strong>pute\u021bi profita la maximum de baza de clien\u021bi \u0219i de eforturile de marketing prin crearea de oferte mai relevante care rezoneaz\u0103 cu publicul dvs.<\/li>\n\n\n\n<li><strong>Cre\u0219te\u021bi gradul de cunoa\u0219tere a m\u0103rcii \u0219i gur\u0103 la gur\u0103<\/strong> \u2013 oferirea regulat\u0103 de cupoane formeaz\u0103 obiceiuri ale clien\u021bilor \u0219i creeaz\u0103 asocia\u021bii. Pute\u021bi cre\u0219te gradul de cunoa\u0219tere a m\u0103rcii prin astfel de mijloace \u0219i pute\u021bi \u00eencuraja clien\u021bii s\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 despre magazinul dvs. online. Doar nu uita\u021bi s\u0103 o face\u021bi cu modera\u021bie pentru a nu s\u00e2ngera clien\u021bii \u00een perioadele f\u0103r\u0103 coduri de cupon.<\/li>\n\n\n\n<li><strong>Profita\u021bi la maximum de evenimentele sezoniere<\/strong> \u2013 evenimentele \u0219i promo\u021biile sezoniere sunt de obicei organizate cu s\u0103pt\u0103m\u00e2ni dac\u0103 nu cu luni \u00eenainte. Cu cupoane, \u00ee\u021bi po\u021bi \u00eencuraja publicul \u0219i \u00eel po\u021bi \u00eencuraja s\u0103 cumpere \u0219i mai mult atunci c\u00e2nd sose\u0219te timpul pentru promo\u021bii fierbin\u021bi.<\/li>\n\n\n\n<li><strong>Cre\u0219te\u021bi AOV \u0219i CLV general<\/strong> \u2013 proprietarii de magazine online \u0219i managerii cu experien\u021b\u0103 limitat\u0103 \u00een marketing cred c\u0103 cupoanele v\u0103 submineaz\u0103 veniturile \u0219i profiturile. Prin stimularea comportamentului de cump\u0103rare repet\u0103, pute\u021bi cre\u0219te CLV (valoarea de via\u021b\u0103 a clientului). \u00cen plus, atunci c\u00e2nd oferi\u021bi cupoane cu anumite praguri de cheltuieli, pute\u021bi cre\u0219te AOV-ul fiec\u0103rui client.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/n9R60qoSSdrJ6Ry4ALowz86VTBqhzTr8S5mGZrUgTGl36g0gq3Foz0p4hOFjOe6PepJy0_LPgpd6mszEJIQYauarM3EUgnuVwQ7Xw8qcslWOKHTUUrlIPZ6gqbXvtbpg_Wo1y0sYSx1nH0WnW62DWTU\" alt=\"\"\/><\/figure>\n\n\n\n<p>O strategie de coduri de cupon, dac\u0103 este adecvat\u0103, poate <strong>schimba modul \u00een care oamenii v\u0103d \u0219i interac\u021bioneaz\u0103<\/strong> cu marca ta. Pentru a crea o baz\u0103 solid\u0103 pentru strategia dvs. \u0219i pentru a \u00eencepe s\u0103 culege\u021bi beneficiile, verifica\u021bi <strong>sfaturile exper\u021bilor pe care le-am adunat<\/strong> in sectiunea urmatoare!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 sfaturi pentru o strategie de succes a codurilor de cupon<\/h2>\n\n\n\n<p>Am v\u0103zut deja unele dintre cele mai populare coduri de cupon pe care le pute\u021bi utiliza \u0219i am acoperit pa\u0219ii cre\u0103rii unei strategii de coduri de cupon pentru magazinul dvs. online. Aici sunt c\u00e2teva <strong>sfaturi ale exper\u021bilor de care trebuie s\u0103 \u021bine\u021bi cont<\/strong> atunci c\u00e2nd se aplic\u0103 strategia respectiv\u0103:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Alinia\u021bi cupoanele<\/strong> cu imaginea m\u0103rcii, activele \u0219i misiunea dvs. F\u0103-i <strong>distinct\u0103 \u0219i memorabil\u0103<\/strong> astfel \u00eenc\u00e2t clien\u021bii s\u0103 le aminteasc\u0103 \u0219i s\u0103-\u0219i aminteasc\u0103 s\u0103 le foloseasc\u0103.<\/li>\n\n\n\n<li>\u00cencuraja\u021bi oamenii s\u0103 v\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 codurile de cupon \u2013 fie c\u0103 lucra\u021bi cu influen\u021bi, cre\u0219te\u021bi-v\u0103 \u0219ansele de a v\u0103 cre\u0219te baza de clien\u021bi prin <strong>\u00eencurajarea partaj\u0103rii sociale<\/strong>.<\/li>\n\n\n\n<li>A profita de <strong>sensibilitatea la timp \u0219i FOMO<\/strong> pentru a determina clien\u021bii \u0219i vizitatorii s\u0103 ac\u021bioneze imediat. <strong>Cea mai mare gre\u0219eal\u0103<\/strong> pute\u021bi face este s\u0103 trimite\u021bi un e-mail cu un cod de cupon care nu este limitat de timp. \u00cen momentul \u00een care clientul \u00eenchide e-mailul, va uita de cupon.<\/li>\n\n\n\n<li><strong>Ad\u0103uga\u021bi coduri promo\u021bionale la magnetii de plumb<\/strong>, pagini de destina\u021bie dedicate \u0219i formulare de abonare. Leag\u0103 distribu\u021bia lor de \u00eenscriere, finalizarea unei achizi\u021bii \u00eentr-un interval de timp \u0219i a\u0219a mai departe.<\/li>\n\n\n\n<li><strong>Monitoriza\u021bi<\/strong> utilizarea codului de cupon <strong>\u0219i previne oamenii<\/strong> de a le folosi gre\u0219it. Imagina\u021bi-v\u0103 pe cineva care se aboneaz\u0103 la newsletter-ul dvs., din nou \u0219i din nou, doar pentru a primi cupoanele. Monitoriza\u021bi activitatea clien\u021bilor cu acela\u0219i IP sau adres\u0103 de livrare.<\/li>\n\n\n\n<li>Folosi <strong>cel pu\u021bin dou\u0103 canale de distribu\u021bie<\/strong> pentru cupoanele dvs. De exemplu, combina\u021bi marketingul prin e-mail cu re\u021belele sociale pentru a ajunge la un num\u0103r maxim de clien\u021bi \u0219i poten\u021biali. Nu v\u0103 fie team\u0103 s\u0103 ad\u0103uga\u021bi cupoane la dvs <strong>notific\u0103ri push pentru a solicita o ac\u021biune imediat\u0103<\/strong>.<\/li>\n\n\n\n<li><strong>Fii creativ<\/strong> \u2013 cu imagini, num\u0103r\u0103toare invers\u0103 \u0219i mesaje pentru a-l determina pe client s\u0103 ac\u021bioneze acum.<\/li>\n<\/ol>\n\n\n\n<p>Odata ce ai <strong>obiective clare<\/strong> \u0219i \u0219tii cum \u0219i <strong>ceea ce vei urm\u0103ri<\/strong>, nu v\u0103 fie fric\u0103 s\u0103 experimenta\u021bi \u0219i s\u0103 ad\u0103uga\u021bi ni\u0219te condimente. De ce s\u0103 nu faci o \u00eentreag\u0103 competi\u021bie din asta?<\/p>\n\n\n\n<p>Crea\u021bi-v\u0103 strategia \u0219i aplica\u021bi-le <strong>tactici puternice pentru a stimula v\u00e2nz\u0103rile<\/strong> \u0219i ajut\u0103-\u021bi afacerea s\u0103 creasc\u0103. Ajunge la<a href=\"https:\/\/vibetrace.com\/ro\/\"> <strong>VibeTrace pentru o demonstra\u021bie gratuit\u0103<\/strong><\/a> a platformei robuste de marketing all-in-one care v\u0103 poate ajuta s\u0103 \u00eencepe\u021bi lansarea \u0219i urm\u0103rirea <strong>campanii puternice de marketing cu cupoane<\/strong> acel convertit!<\/p>","protected":false},"excerpt":{"rendered":"<p>Imagineaz\u0103-\u021bi asta \u2013 este 1888, e cald \u0219i \u021bi-e sete. Ai un cupon pentru... <a title=\"Strategia de coduri promo\u021bionale pentru magazine online\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/cupon-coduri-strategie\/\" aria-label=\"Cite\u0219te mai multe despre Strategia de coduri promo\u021bionale pentru magazine online\"> <\/a><\/p>","protected":false},"author":9,"featured_media":22391,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[130,89],"class_list":["post-22338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-coupon-codes","tag-level2","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=22338"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/22391"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=22338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=22338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=22338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}