{"id":22337,"date":"2023-07-04T11:47:16","date_gmt":"2023-07-04T11:47:16","guid":{"rendered":"https:\/\/vibetrace.com\/?p=22337"},"modified":"2023-07-05T21:55:58","modified_gmt":"2023-07-05T21:55:58","slug":"top-reasons-to-build-a-customer-data-platform-for-e-commerce","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/principalele-motive-pentru-a-construi-o-platforma-de-date-despre-clienti-pentru-comertul-electronic\/","title":{"rendered":"Principalele motive pentru a construi o platform\u0103 de date despre clien\u021bi pentru comer\u021bul electronic"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Marketing de succes este <strong>marketing orientat spre client<\/strong>. Este ceea ce face ca orice afacere s\u0103 func\u021bioneze sau s\u0103 e\u0219ueze. Clien\u021bii necesit\u0103 toat\u0103 aten\u021bia noastr\u0103 \u00een calitate de agen\u021bi de marketing \u0219i trebuie s\u0103-i pune\u021bi \u00een centrul strategiei dvs. dac\u0103 dori\u021bi s\u0103 ob\u021bine\u021bi succes. Pentru a putea face asta, ai nevoie <strong>date ac\u021bionabile ale clien\u021bilor<\/strong>.<\/p>\n\n\n\n<p>introduce <strong>Platforme de date pentru clien\u021bi<\/strong> sau CDP-uri. O astfel de platform\u0103 dob\u00e2nde\u0219te \u0219i furnizeaz\u0103 informa\u021biile de care avem nevoie <strong>alinia\u021bi afacerea \u0219i mesajele noastre<\/strong> cu nevoile clientilor.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_b5ac6f-1c .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_b5ac6f-1c .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_b5ac6f-1c .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_b5ac6f-1c .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Software-ul Customer Data Platform se poate ridica <strong>campanii \u0219i strategii de marketing.<\/strong><\/p>\n\n\n\n<p>De aceea, noi cei de la VibeTrace am creat<a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\"> <strong>software-ul CDP sofisticat<\/strong><\/a> pentru a v\u0103 personaliza c\u0103l\u0103toriile clien\u021bilor \u0219i pentru a optimiza ratele de conversie.<\/p>\n\n\n\n<p><em>Cum func\u021bioneaz\u0103 o astfel de platform\u0103 \u0219i ce poate face pentru tine? La asta vom r\u0103spunde \u00een articolul de ast\u0103zi, a\u0219a c\u0103 asigura\u021bi-v\u0103 c\u0103 nu pierde\u021bi niciun cuv\u00e2nt!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce este o platform\u0103 de date despre clien\u021bi?<\/strong><\/h2>\n\n\n\n<p>C\u0103l\u0103toriile clien\u021bilor, c\u0103ile pe care oamenii le parcurg pentru a finaliza o achizi\u021bie, sunt a <strong>co\u0219mar \u00een zig-zag al punctelor de contact<\/strong>. Clien\u021bii trec \u00eentre liste de produse, bloguri, conturi de re\u021bele sociale, site-uri de comer\u021b electronic \u0219i chiar loca\u021bii fizice atunci c\u00e2nd sunt disponibile \u0219i ajung la o decizie de cump\u0103rare <strong>mult dup\u0103 ce interac\u021bioneaz\u0103 pentru prima dat\u0103<\/strong> cu marca ta.<\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Pentru a \u021bine pasul cu clien\u021bii lor, m\u0103rcile trebuie s\u0103 o fac\u0103 <strong>personaliza\u021bi fiecare interac\u021biune<\/strong>. Asta e valabil si pentru tine, daca vrei sa mergi <strong>de la interac\u021biuni la conversii<\/strong>. Mai jos v\u0103 vom explica cum func\u021bioneaz\u0103 un CDP \u0219i v\u0103 vom ghida toate eforturile de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cum func\u021bioneaz\u0103 un CDP?<\/strong><\/h3>\n\n\n\n<p>O platform\u0103 de date despre clien\u021bi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>colecteaz\u0103 \u0219i organizeaz\u0103 date<\/strong> la fiecare punct de contact;<\/li>\n\n\n\n<li>prevede <strong>perspective ac\u021bionabile <\/strong>pe care le pute\u021bi folosi pentru a crea campanii de marketing personalizate \u0219i pentru a personaliza interac\u021biunile cu clien\u021bii dvs.;<\/li>\n\n\n\n<li><strong>creeaz\u0103 profiluri detaliate ale clien\u021bilor<\/strong> pe baza datelor adunate care provin dintr-o varietate de surse.<\/li>\n<\/ul>\n\n\n\n<p>Platforma sofisticat\u0103 de date pentru clien\u021bi a VibeTrace v\u0103 permite <strong>culege automat informa\u021bii<\/strong> de la sisteme tranzac\u021bionale, CRM, site-ul \u0219i formularele dvs., blog \u0219i liste de produse \u0219i campanii de marketing omnicanal.<\/p>\n\n\n\n<p>Informa\u021biile adunate sunt organizate \u0219i stocate ca profiluri de clien\u021bi care v\u0103 ofer\u0103 <strong>o imagine mai clara<\/strong> a cump\u0103r\u0103torului t\u0103u ideal \u0219i a publicului \u021bint\u0103.<\/p>\n\n\n\n<p>\u00cen calitate de marketeri, trebuie s\u0103 ne cunoa\u0219tem clien\u021bii mai bine dec\u00e2t ne cunoa\u0219tem pe noi \u00een\u0219ine. <strong>Datele au devenit cruciale<\/strong> odat\u0103 cu apari\u021bia erei digitale. Dar ce este mai exact? Mai jos vom discuta despre tipurile de date pe care le pute\u021bi aduna cu un CDP.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tipuri de date despre clien\u021bi pe care le pute\u021bi aduna<\/strong><\/h3>\n\n\n\n<p>\u00cen func\u021bie de sursele dvs. \u0219i de software-ul pe care \u00eel pute\u021bi utiliza, ve\u021bi aduna <strong>diverse tipuri de date<\/strong>. Informa\u021biile disponibile despre clien\u021bi se \u00eencadreaz\u0103 \u00een general \u00eentr-una dintre aceste categorii:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Date de profil<\/strong> \u2013 acestea sunt informa\u021bii care v\u0103 pot descrie clien\u021bii. Poate fi la fel de detaliat ca numele personal \u0219i loca\u021bia, informa\u021biile de contact \u0219i profilurile sociale, p\u00e2n\u0103 la ceva mai larg ca detalii demografice, de la stilul de via\u021b\u0103 la hobby-uri \u0219i preferin\u021be.<\/li>\n\n\n\n<li><strong>Date tranzac\u021bionale<\/strong> \u2013 acoper\u0103 orice interac\u021biune tranzac\u021bional\u0103 pe care un client o are cu afacerea dvs. Poate fi orice achizi\u021bie, comenzi returnate, c\u0103rucioare abandonate sau chiar feedback furnizat. V\u0103 poate ar\u0103ta c\u00e2t de recent\u0103 este o anumit\u0103 comand\u0103, c\u00e2t de des face cump\u0103r\u0103turi un anumit client \u0219i chiar \u0219i valorile lor monetare.<\/li>\n\n\n\n<li><strong>Date despre evenimente<\/strong> \u2013 acestea sunt informa\u021bii care prezint\u0103 o imagine clar\u0103 a comportamentului clien\u021bilor t\u0103i atunci c\u00e2nd ajung pe site-ul t\u0103u. C\u00e2t de des ajung pe site-ul dvs. \u0219i ce pa\u0219i fac? De unde vin? Asta m\u0103 duce la un tip mai specific de date despre evenimente.<\/li>\n\n\n\n<li><strong>Date despre evenimente de marketing<\/strong> \u2013 Platformele de date despre clien\u021bi urm\u0103resc interac\u021biunile clien\u021bilor cu campaniile de marketing. Acest lucru v\u0103 ajut\u0103 \u00een mai multe moduri \u2013 g\u0103si\u021bi canalele care aduc cel mai mult trafic \u0219i\/sau cele mai multe conversii, identifica\u021bi-le pe cele care au nevoie de optimizare \u0219i pe cele pe care dori\u021bi s\u0103 le elimina\u021bi, precum \u0219i afla\u021bi ce mesaje \u0219i tipuri de campanii au un impact mai mare asupra rezultatelor dvs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De ce s\u0103 folosi\u021bi o platform\u0103 de date despre clien\u021bi \u00een comer\u021bul electronic?<\/strong><\/h2>\n\n\n\n<p><strong>Clien\u021bii doresc personalizare.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Vor s\u0103 vad\u0103 c\u0103 m\u0103rcilor \u0219i companiilor le pas\u0103 de nevoile \u0219i preferin\u021bele lor. <\/p>\n\n\n\n<p>Capacitatea de a colecta date despre utilizatori anonimi, de a analiza comportamentul clien\u021bilor \u0219i de a urm\u0103ri datele at\u00e2t online, c\u00e2t \u0219i offline a transformat platformele de date despre clien\u021bi \u00eentr-un instrument de nepre\u021buit pentru proprietarii de comer\u021b electronic \u00een <strong>personalizarea c\u0103l\u0103toriilor clien\u021bilor<\/strong>.&nbsp;<\/p>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">Ave\u021bi nevoie de ajutor cu veniturile din comer\u021bul electronic?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Baza noastr\u0103 de date pentru clien\u021bi stimuleaz\u0103 strategiile de re\u021binere a clien\u021bilor \u0219i segmentarea inteligent\u0103 pentru marketingul omnicanal.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Vezi detalii<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Iat\u0103 cum:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Oferi\u021bi experien\u021be personalizate<\/strong><\/h3>\n\n\n\n<p>Afacerile creeaz\u0103 persoane de cump\u0103r\u0103tor pentru a-\u0219i \u00eembun\u0103t\u0103\u021bi <a href=\"https:\/\/vibetrace.com\/ro\/idei-de-extras-de-o-platforma-de-date-clienti-segmente-top-clienti\/\" data-type=\"post\" data-id=\"22190\">\u00een\u021belegerea clien\u021bilor<\/a>. <\/p>\n\n\n\n<p>CDP-uri <strong>elimina\u021bi presupunerile<\/strong> din proces. Acest lucru v\u0103 ajut\u0103 s\u0103 dezvolta\u021bi \u0219i s\u0103 executa\u021bi campanii de marketing personalizate care <strong>alinia\u021bi cu interesele clien\u021bilor<\/strong>. <\/p>\n\n\n\n<p>Brandurile cu cre\u0219tere rapid\u0103 genereaz\u0103 <strong>40% venituri mai mari<\/strong> prin personalizare.<\/p>\n\n\n\n<p>Pute\u021bi utiliza informa\u021biile ac\u021bionabile \u0219i profilurile clien\u021bilor generate \u00een sincronizare cu <strong>motoare de recomandari de produse<\/strong>. <\/p>\n\n\n\n<p>G\u0103se\u0219te-\u021bi clien\u021bii oriunde s-ar afla <strong>doar oferta potrivita<\/strong>. \u0218i partea cea mai bun\u0103? Nici m\u0103car nu trebuie s\u0103 construi\u021bi singur un motor de recomand\u0103ri. <\/p>\n\n\n\n<p>Po\u021bi s\u0103 folose\u0219ti<a href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\" data-type=\"page\" data-id=\"14116\"> <strong>software de recomandare a produselor marca alb\u0103<\/strong><\/a> \u0219i economisi\u021bi timp \u0219i costuri.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Crea\u021bi c\u0103l\u0103torii mai bune pentru clien\u021bi<\/strong><\/h3>\n\n\n\n<p>Exist\u0103 mai multe puncte de contact \u00eentre clien\u021bi \u0219i afacerea dvs. C\u00e2nd culege\u021bi informa\u021bii despre interac\u021biunile din aceste puncte de contact, pute\u021bi \u00eembun\u0103t\u0103\u021bi masiv <strong>c\u0103l\u0103toria general\u0103 a clientului<\/strong>.<\/p>\n\n\n\n<p>Ob\u021bine\u021bi o imagine clar\u0103 a modului \u00een care clien\u021bii se comport\u0103 \u0219i reac\u021bioneaz\u0103 la diferite interac\u021biuni \u2013 e-mailuri, reclame, sondaje, chiar \u0219i notific\u0103ri push \u0219i SMS. <\/p>\n\n\n\n<p>Apoi pute\u021bi crea un <strong>strategie de comunicare omnicanal captivant\u0103 \u0219i persuasiv\u0103<\/strong>, f\u0103c\u00e2nd astfel c\u0103l\u0103toria general\u0103 mai bun\u0103, indiferent de etapa din c\u0103l\u0103toria clientului.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Viza\u021bi segmente specifice cu oferte specifice<\/strong><\/h3>\n\n\n\n<p>O platform\u0103 de date despre clien\u021bi precum cea pe care am construit-o la VibeTrace folose\u0219te o platform\u0103 sofisticat\u0103 <strong><a href=\"https:\/\/vibetrace.com\/ro\/newsletter-produse-dinamice\/\" data-type=\"post\" data-id=\"22039\">algoritmi de \u00eenv\u0103\u021bare automat\u0103<\/a><\/strong> \u0219i <strong>AI puternic<\/strong> s\u0103 cerceteze \u0219i s\u0103 organizeze datele adunate. <\/p>\n\n\n\n<p>Acest lucru v\u0103 ajut\u0103 s\u0103 crea\u021bi o segmentare specific\u0103, c\u00e2t de detaliat\u0103 sau generalizat\u0103 dori\u021bi.<\/p>\n\n\n\n<p>\u00cen VibeTrace CDP, pute\u021bi utiliza <strong>diverse caracteristici de segmentat<\/strong> publicul dumneavoastr\u0103 \u2013 de la informa\u021bii personale la comportamentul clien\u021bilor \u0219i datele tranzac\u021bionale. Ad\u0103uga <strong>etichete, atribute \u0219i evenimente<\/strong> pentru a grupa clien\u021bii \u0219i vizitatorii anonimi dup\u0103 cum crede\u021bi de cuviin\u021b\u0103.<\/p>\n\n\n\n<p><strong>Acestea sunt informa\u021bii posibile<\/strong> care v\u0103 permite s\u0103 executa\u021bi campanii mai bune \u0219i s\u0103 viza\u021bi diferite segmente cu oferte diferite. \u0218i tot ce mai r\u0103m\u00e2ne este s\u0103 faci cerc complet, a\u0219a cum vei vedea \u00een sec\u021biunea urm\u0103toare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ob\u021bine\u021bi date \u00een timp real despre rezultatele campaniei<\/strong><\/h3>\n\n\n\n<p>Dup\u0103 ce a\u021bi executat campaniile vizate, este timpul s\u0103 le analiza\u021bi. Software-ul Customer Data Platform v\u0103 ofer\u0103 <strong>informa\u021bii \u00een timp real<\/strong> privind performan\u021ba campaniei \u0219i interac\u021biunile cu clien\u021bii:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interac\u021biuni cu campaniile <\/strong>&#8211;<strong> <\/strong>fi\u021bi cu ochii pe valori precum Rata de deschidere, CTR-urile, Rata de dezabonare, Rata de r\u0103spuns (pentru sondajele clien\u021bilor) etc. Pute\u021bi aduna informa\u021bii din campaniile omnicanal. Ca rezultat, v\u0103 pute\u021bi face mesajele mai eficiente pe toate canalele.<\/li>\n\n\n\n<li><strong>Interac\u021biuni pe site<\/strong> \u2013 poate varia de la conversii, abandonarea co\u0219ului de cump\u0103r\u0103turi, produse vizualizate, cele mai apreciate produse, categorii vizualizate, produse achizi\u021bionate \u0219i a\u0219a mai departe. Cu alte cuvinte, comportamentul general al clientului.<\/li>\n<\/ul>\n\n\n\n<p>Pute\u021bi <strong>\u00eencruci\u0219area rezultatelor campaniei<\/strong> cu <strong>profilurile clien\u021bilor<\/strong> create de Platforma de date despre clien\u021bi \u0219i ajusta\u021bi-le pentru a \u00eembun\u0103t\u0103\u021bi conversiile \u0219i satisfac\u021bia clien\u021bilor. Acesta este doar v\u00e2rful aisbergului atunci c\u00e2nd vorbim despre valoarea CDP-urilor \u0219i de ce merit\u0103 s\u0103 construi\u021bi unul pentru afacerea dvs. de comer\u021b electronic. Mai jos, vom acoperi restul mai detaliat, a\u0219a c\u0103 continua\u021bi s\u0103 citi\u021bi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Top 10 beneficii ale construirii unei platforme de date despre clien\u021bi<\/strong><\/h2>\n\n\n\n<p>Automatizarea de marketing v\u0103 ajut\u0103 s\u0103 oferi\u021bi oferte pe care clien\u021bii le doresc <strong>la momentul cel mai oportun<\/strong>. <\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u0218i pute\u021bi ob\u021bine rezultate mai bune prin alimentarea fluxurilor de lucru de automatizare a marketingului cu date valoroase despre clien\u021bi care pot fi ac\u021bionate. Cu un CDP, pute\u021bi gestiona c\u0103l\u0103toria general\u0103 a clien\u021bilor \u0219i pute\u021bi ob\u021bine numeroase beneficii, inclusiv:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gestionare centralizat\u0103 a datelor clien\u021bilor<\/strong><\/h3>\n\n\n\n<p>Platformele de date despre clien\u021bi pun cap\u0103t culegerii de informa\u021bii aleatorii \u0219i \u00eempletirea profilurilor clien\u021bilor din bi\u021bi \u0219i buc\u0103\u021bi de date care vin de pe diverse canale. Ave\u021bi nevoie de toate datele pe care le pute\u021bi aduna pentru a crea campanii direc\u021bionate optimizate pentru conversii.<\/p>\n\n\n\n<p>Asta face un CDP pentru tine \u2013 asta <strong>reune\u0219te informa\u021bii din diverse surse<\/strong>, elimin\u0103 duplicarea profilului clientului \u0219i v\u0103 ajut\u0103 s\u0103 crea\u021bi <strong>o vedere de 360 de grade<\/strong> a publicului dumneavoastr\u0103 \u021bint\u0103. Acesta este drumul de urmat dac\u0103 dori\u021bi s\u0103 dezvolta\u021bi o afacere de comer\u021b electronic centrat\u0103 pe clien\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Personalizare puternic\u0103 prin AI<\/strong><\/h3>\n\n\n\n<p>Afacerile din diverse industrii adopt\u0103 AI \u00eentr-un ritm rapid. Comer\u021bul electronic este unul dintre ele \u2013 personalizarea se bazeaz\u0103 \u00een mare m\u0103sur\u0103 pe date istorice \u0219i \u00een timp real. AI poate ajuta cu oportunit\u0103\u021bi de upselling \u0219i cross-selling de succes, dar asta nu este tot.<\/p>\n\n\n\n<p>Pe l\u00e2ng\u0103 generarea de recomand\u0103ri relevante pe baza datelor adunate, AI poate ajuta la excluderea clien\u021bilor <strong>pu\u021bin probabil s\u0103 se converteasc\u0103<\/strong>. \u00cen acest fel, v\u0103 pute\u021bi concentra resursele \u0219i campaniile asupra <strong>perspective de valoare mai mare<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Crea\u021bi campanii \u0219i experien\u021be omnicanal<\/strong><\/h3>\n\n\n\n<p>Clien\u021bii pot avea <a href=\"https:\/\/vibetrace.com\/ro\/marketing-automatizare-integrari\/\" data-type=\"page\" data-id=\"622\">at\u00e2t interac\u021biunile online, c\u00e2t \u0219i offline<\/a> cu marca ta. Av\u00e2nd <strong>o abordare unificat\u0103<\/strong> fa\u021b\u0103 de acele puncte de contact necesit\u0103 s\u0103 \u0219ti\u021bi cum se comport\u0103 clien\u021bii <strong>indiferent de c\u00e2nd \u0219i unde<\/strong> interac\u021bioneaz\u0103 cu afacerea dvs.<\/p>\n\n\n\n<p>\u00cen plus, <strong>preferin\u021bele canalului de comunicare<\/strong> evolua. Prin AI \u0219i algoritmi de \u00eenv\u0103\u021bare automat\u0103, o platform\u0103 puternic\u0103 de date despre clien\u021bi va segmenta clien\u021bii pe baza diverselor criterii \u0219i va declan\u0219a cele mai relevante campanii omnicanal. <strong>adaptarea la schimb\u0103ri<\/strong> \u00een comportamentul clientului.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00cembun\u0103t\u0103\u021bi\u021bi \u0219i prioritiza\u021bi valoarea de via\u021b\u0103 a clientului<\/strong><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\" data-type=\"page\" data-id=\"17406\">Reten\u021bie client<\/a> este \u00eentotdeauna mai ieftin<\/strong> \u0219i mai u\u0219or dec\u00e2t achizi\u021bionarea de clien\u021bi noi. Magazinele de comer\u021b electronic beneficiaz\u0103 mai mult de vizitatorii reveni\u021bi dec\u00e2t de \u00eencercarea de a cre\u0219te traficul. De aceea ar trebui s\u0103-\u021bi pese mai mult de a\u0219a-numitele <strong>Valoarea pe via\u021b\u0103 a clientului<\/strong>.<\/p>\n\n\n\n<p>CLV este valoarea total\u0103 a unui client \u00een \u00eentreaga rela\u021bie cu afacerea dvs. Cu o platform\u0103 de date despre clien\u021bi, pute\u021bi identifica acele segmente de clien\u021bi care au <strong>cea mai mare valoare de via\u021b\u0103<\/strong> si le serveste cu <strong>oferte relevante, cu mare conversie<\/strong>. A r\u0103m\u00e2ne relevant va \u00eembun\u0103t\u0103\u021bi experien\u021ba general\u0103 pe care acei clien\u021bi de mare valoare o au cu marca dvs. \u0219i v\u0103 va ajuta s\u0103 construi\u021bi rela\u021bii puternice.<\/p>\n\n\n\n<p><em>\u0218i loialitatea duce la venituri.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cre\u0219te\u021bi venitul generat<\/strong><\/h3>\n\n\n\n<p>CDP-urile sunt tehnologii de marketing puternice care <strong>\u00eembun\u0103t\u0103\u021be\u0219te re\u021binerea clien\u021bilor <\/strong>\u0219i v\u0103 ajut\u0103 s\u0103 realiza\u021bi <strong>achizitie concentrata de clienti<\/strong>. Ve\u021bi putea captura clien\u021bi poten\u021biali de calitate \u0219i <strong>optimiza\u021bi-v\u0103 conversiile<\/strong> prin campanii mai bine direc\u021bionate.<\/p>\n\n\n\n<p>Unul dintre efectele subestimate pe care le au CDP-urile asupra veniturilor este prin <strong>perspective asupra pre\u021burilor<\/strong>. Profilurile \u0219i segmentele clien\u021bilor pot indica c\u00e2t de mult sunt clien\u021bii <strong>dispus s\u0103 pl\u0103tesc<\/strong>. Astfel, po\u021bi cu u\u0219urin\u021b\u0103 <strong>ajusta strategiile de pre\u021b<\/strong> \u0219i s\u0103 genereze mai multe v\u00e2nz\u0103ri.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Cre\u0219te\u021bi satisfac\u021bia clien\u021bilor<\/strong><\/h3>\n\n\n\n<p>Prin crearea de profiluri detaliate de clien\u021bi \u0219i segmente specifice, CDP-urile v\u0103 ajut\u0103 s\u0103 r\u0103m\u00e2ne\u021bi relevant pentru clien\u021bii dvs. chiar \u0219i atunci c\u00e2nd comportamentele \u0219i preferin\u021bele acestora se schimb\u0103.<\/p>\n\n\n\n<p>Ofertele relevante care corespund intereselor clien\u021bilor v\u0103 ajut\u0103 s\u0103 v\u0103 diferen\u021bia\u021bi<strong>eren\u021biaz\u0103-te de concuren\u021b\u0103<\/strong>. Cump\u0103r\u0103torii experimenteaz\u0103 aceast\u0103 not\u0103 suplimentar\u0103 de personalizare. Chiar dac\u0103 vin pentru reduceri \u0219i oferte, r\u0103m\u00e2n pentru <strong>experien\u021b\u0103 personalizat\u0103 \u00eembun\u0103t\u0103\u021bit\u0103<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reduce\u021bi achizi\u021bia \u0219i abandonarea co\u0219ului<\/strong><\/h3>\n\n\n\n<p>Datele colectate prin platformele de date ale clien\u021bilor sunt puternice <strong>perspective asupra problemelor altfel ascunse<\/strong>. <\/p>\n\n\n\n<p>Unul dintre cele mai mari mistere pe care marketerii \u0219i proprietarii de magazine \u00eencearc\u0103 s\u0103 le rezolve se \u00eenv\u00e2rte <a href=\"https:\/\/vibetrace.com\/ro\/recupera-carute-abandonate\/\" data-type=\"page\" data-id=\"18906\">checkout \u0219i abandonarea co\u0219ului.<\/a><\/p>\n\n\n\n<p>C\u00e2nd urm\u0103ri\u021bi comportamentul clien\u021bilor, pute\u021bi identifica segmente cu rate ridicate de abandonare a co\u0219ului \u0219i a comenzii \u0219i <strong>investiga\u021bi motivele poten\u021biale<\/strong> pentru asta. <\/p>\n\n\n\n<p>De exemplu, c\u0103rucioarele ar putea s\u0103 nu arate num\u0103rul de articole din interior, \u00een timp ce paginile de finalizare a pl\u0103\u021bii ar putea avea un proces de plat\u0103 confuz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cre\u0219te\u021bi implicarea clien\u021bilor<\/strong><\/h3>\n\n\n\n<p>Fie pe canalele dvs. de socializare, fie direct pe magazinul dvs., un CDP poate urm\u0103ri interac\u021biunile \u0219i comportamentul clien\u021bilor care indic\u0103 modul \u00een care rela\u021bia lor cu clien\u021bii dumneavoastr\u0103 evolueaz\u0103. <\/p>\n\n\n\n<p>Pute\u021bi m\u0103sura <strong>performan\u021ba con\u021binutului \u0219i a campaniei<\/strong> cu u\u0219urin\u021b\u0103 \u0219i utiliza\u021bi informa\u021biile pentru a oferi con\u021binut mai relevant \u0219i mai captivant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Crea\u021bi fluxuri de lucru eficiente de automatizare a marketingului<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/intreprindere-marketing-automatizare\/\" data-type=\"page\" data-id=\"15402\">Fluxuri de lucru pentru automatizarea marketingului<\/a> sunt o necesitate pentru orice afacere de comer\u021b electronic ast\u0103zi. C\u00e2nd utiliza\u021bi un CDP, pute\u021bi crea rapid \u0219i u\u0219or fluxuri de lucru de automatizare. <\/p>\n\n\n\n<p>Pute\u021bi <strong>viza segmente specifice<\/strong> si executa <strong>campanii de marketing multicanal<\/strong> cu <strong>abordare f\u0103r\u0103 m\u00e2ini<\/strong>.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ai nevoie de ajutor cu Marketing Automation?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Automatizarea marketingului omnicanal este o necesitate pentru afacerile online: desf\u0103\u0219ura\u021bi campanii de mesagerie f\u0103r\u0103 efort prin e-mail, SMS, RCS, Whatsapp sau notific\u0103ri Push de-a lungul \u00eentregii c\u0103l\u0103torii a clien\u021bilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/intreprindere-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Descoperi\u021bi noi segmente de clien\u021bi<\/strong><\/h3>\n\n\n\n<p>C\u00e2nd colecta\u021bi date online \u0219i offline, v\u0103 pute\u021bi dezvolta <strong>o mare varietate<\/strong> de <a href=\"https:\/\/vibetrace.com\/ro\/idei-de-extras-de-o-platforma-de-date-clienti-segmente-top-clienti\/\" data-type=\"post\" data-id=\"22190\">segmente de clien\u021bi<\/a>. <\/p>\n\n\n\n<p>Toate aceste date brute v\u0103 pot ajuta s\u0103 identifica\u021bi diferite audien\u021be, <strong>inclusiv altele noi<\/strong>, cum ar fi clien\u021bii fideli, cump\u0103r\u0103torii cu reduceri, cump\u0103r\u0103torii impulsivi etc.<\/p>\n\n\n\n<p>C\u00e2nd le segmentezi mai departe, po\u021bi <strong>schi\u021ba\u021bi audien\u021be similare<\/strong>, personaliza\u021bi-v\u0103 mesajele \u0219i face\u021bi-v\u0103 direc\u021bionarea \u0219i mai specific\u0103.<\/p>\n\n\n\n<p>Acestea sunt doar <strong>o parte din efectele pozitive<\/strong> o platform\u0103 de date despre clien\u021bi pe care o poate avea \u00een afacerea dvs. de comer\u021b electronic. Din <strong>respect\u00e2nd GDPR<\/strong> la <strong>dep\u0103\u0219irea pierderii cookie-urilor de la ter\u021bi<\/strong>, un CDP ajut\u0103 la construirea \u00eencrederii, la consolidarea rela\u021biilor \u0219i la optimizarea conversiilor.<\/p>\n\n\n\n<p>Dac\u0103 sunte\u021bi gata s\u0103 \u00eencepe\u021bi s\u0103 crea\u021bi liste de destinatari de mare valoare, segmente dinamice, audien\u021be similare \u0219i inteligente, sunte\u021bi \u00een locul potrivit!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ob\u021binerea platformei de date despre clien\u021bi<\/strong><\/h2>\n\n\n\n<p>Cl\u0103direa a <a href=\"https:\/\/vibetrace.com\/ro\/principalele-motive-pentru-a-construi-o-platforma-de-date-despre-clienti-pentru-comertul-electronic\/\" data-type=\"post\" data-id=\"22337\">Platform\u0103 de date despre clien\u021bi<\/a> poate avea un efect masiv asupra afacerii dvs. <\/p>\n\n\n\n<p>Din <strong>costuri reduse <\/strong>la <strong>prevenirea pierderii de profit<\/strong>, CDP-urile sunt <strong>viitorul comer\u021bului electronic<\/strong>. Dar dac\u0103 nu ai r\u0103bdarea sau resursele pentru a aduna o echip\u0103 de dezvoltatori \u0219i a-\u021bi construi CDP de la zero, po\u021bi folosi un <strong>solu\u021bie gata f\u0103cut\u0103, sofisticat\u0103 precum VibeTrace<\/strong>.<\/p>\n\n\n\n<p>Este un instrument de marketing all-in-one cu un<a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\"><strong> Platform\u0103 de date pentru clien\u021bi \u00eencorporat\u0103<\/strong><\/a> alimentat de AI. \u0218i poate fi extins \u0219i adaptat nevoilor dumneavoastr\u0103 specifice. Verifica\u021bi caracteristicile sale \u0219i<a href=\"https:\/\/vibetrace.com\/ro\/\"> <strong>rezerv\u0103-\u021bi demo-ul acum<\/strong><\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketingul de succes este un marketing orientat spre client. Este ceea ce face ca orice afacere s\u0103 func\u021bioneze sau s\u0103 e\u0219ueze. Clien\u021bii au nevoie de\u2026 <a title=\"Principalele motive pentru a construi o platform\u0103 de date despre clien\u021bi pentru comer\u021bul electronic\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/principalele-motive-pentru-a-construi-o-platforma-de-date-despre-clienti-pentru-comertul-electronic\/\" aria-label=\"Cite\u0219te mai multe despre Top Reasons to Build a Customer Data Platform For E-commerce\"> <\/a><\/p>","protected":false},"author":9,"featured_media":22548,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[118,128],"class_list":["post-22337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform","tag-customer-data-collection","tag-customer-data-platform","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=22337"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/22548"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=22337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=22337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=22337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}