{"id":22334,"date":"2023-07-27T21:26:07","date_gmt":"2023-07-27T21:26:07","guid":{"rendered":"https:\/\/vibetrace.com\/?p=22334"},"modified":"2023-07-15T05:25:24","modified_gmt":"2023-07-15T05:25:24","slug":"on-premise-marketing-automation-software-in-the-banking-industry","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/software-ul-de-automatizare-de-marketing-on-premise-in-industria-bancara\/","title":{"rendered":"Software de automatizare a marketingului on-premise \u00een industria bancar\u0103"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Solu\u021biile cloud au schimbat modul \u00een care organiz\u0103m munca ast\u0103zi, inclusiv <strong>activit\u0103\u0163i critice de marketing<\/strong>. Exist\u0103 un val de tranzi\u021bii de la solu\u021biile on-premise la infrastructurile cloud \u00een diverse industrii. <\/p>\n\n\n\n<p><strong>Ar trebui ca sectorul bancar<\/strong> fi unul dintre ei? <em>Depinde.<\/em><\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_fea798-0e .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_fea798-0e .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_fea798-0e .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_fea798-0e .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p><\/p>\n\n\n\n<p>Marketingul digital este o necesitate \u00een climatul actual, iar industria bancar\u0103 nu face excep\u021bie. <\/p>\n\n\n\n<p>Pute\u021bi alege s\u0103 v\u0103 transfera\u021bi opera\u021biunile <strong>la nor sau<\/strong> le duce la \u00eendeplinire <strong>prin software-ul de automatizare a marketingului on-premise <\/strong>numai atunci c\u00e2nd e\u0219ti familiarizat cu avantajele \u0219i dezavantajele fiec\u0103ruia.<\/p>\n\n\n\n<p>Despre asta vom discuta \u00een articolul de ast\u0103zi <strong>pe larg<\/strong>. Din <strong>definirea on-premise \u0219i bazat\u0103 pe cloud<\/strong> solutii de marketing pentru <strong>compar\u00e2nd ambele<\/strong>, te vom ajuta <strong>trage o concluzie<\/strong> despre care este mai bine pentru institu\u021bia dvs.<\/p>\n\n\n\n<p>Dac\u0103 sunte\u021bi un profesionist bancar, c\u0103uta\u021bi modalit\u0103\u021bi de a face acest lucru <strong>\u00eembun\u0103t\u0103\u021birea \u0219i \u00eemputernicirea marketingului<\/strong>, continua s\u0103 cite\u0219ti!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce este software-ul de automatizare a marketingului on-premise?<\/strong><\/h2>\n\n\n\n<p>Software-ul on-premise a existat cu mult \u00eenainte ca cloud-ul s\u0103 devin\u0103 un lucru. Sunt <strong>resurse nelimitate <\/strong>po\u021bi face p\u00e2rghie<strong> <\/strong>\u0219i<strong> cuno\u0219tin\u021be valoroase<\/strong> de c\u00e2\u0219tigat atunci c\u00e2nd utiliza\u021bi software de automatizare a marketingului on-premise.<\/p>\n\n\n\n<p>Utilizarea unei solu\u021bii on-premise \u00eenseamn\u0103 instalarea de software <strong>la nivel local<\/strong> \u0219i baz\u00e2ndu-te pe serverele \u0219i stocarea companiei tale pentru a-l rula. \u00cen compara\u021bie, solu\u021biile de marketing bazate pe cloud func\u021bioneaz\u0103 \u00een cloud \u2013 un spa\u021biu de stocare online \u0219i servere <strong>acces de la distan\u021b\u0103<\/strong>. De aici provin unele dintre diferen\u021bele cheie dintre cele dou\u0103 op\u021biuni:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>SOFTWARE DE MARKETING ON-REMISE<\/strong><\/td><td><strong>SERVICII DE MARKETING BAZATE PE CLOUD<\/strong><\/td><\/tr><tr><td>De\u021bine\u021bi serverele pe care ruleaz\u0103 software-ul.<\/td><td>\u201e\u00cenchiria\u021bi\u201d resurse, servicii \u0219i spa\u021biu pe serverele unui furnizor.<\/td><\/tr><tr><td>Resursele sunt \u00eentre\u021binute \u0219i atribuite la nivel local.<\/td><td>Este posibil s\u0103 partaja\u021bi resurse cu al\u021bi clien\u021bi din acela\u0219i cloud.<\/td><\/tr><tr><td>O echip\u0103 intern\u0103 asigur\u0103 securitatea, vital\u0103 pentru manipularea informa\u021biilor personale.<\/td><td>Securitatea opera\u021biunilor dvs. depinde de administratorii ter\u021bi.<\/td><\/tr><tr><td>Ave\u021bi control complet asupra \u00eentre\u021binerii \u0219i scalabilit\u0103\u021bii resurselor.<\/td><td>V\u0103 baza\u021bi pe asisten\u021b\u0103 ter\u021b\u0103 parte, iar scalabilitatea poate fi rapid\u0103 \u0219i costisitoare.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Serviciile bazate pe cloud au<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-10-31-gartner-forecasts-worldwide-public-cloud-end-user-spending-to-reach-nearly-600-billion-in-2023\" target=\"_blank\" rel=\"noopener\"><strong> <\/strong><strong>dispropor\u021bionat \u00een ultimii doi ani<\/strong><\/a>, cu o cre\u0219tere constant\u0103 a adopt\u0103rii \u00een toate industriile. Dar asta nu \u00eenseamn\u0103 c\u0103 sunt cea mai potrivit\u0103 op\u021biune, mai ales \u00een industria bancar\u0103.<\/p>\n\n\n\n<p>\u00cen timp ce cloud-ul este mai ieftin de utilizat \u0219i de \u00eentre\u021binut, software-ul de automatizare a marketingului on-premise ofer\u0103 alte beneficii care sunt <strong>mai potrivite pentru institu\u0163iile bancare<\/strong>. Ne vom concentra pe cele de mai jos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beneficiile software-ului de automatizare a marketingului on-premise pentru b\u0103nci<\/strong><\/h2>\n\n\n\n<p>Utilizarea software-ului de automatizare a marketingului on-premise pentru b\u0103nci v\u0103 ofer\u0103 posibilitatea de a oferi cea mai bun\u0103 c\u0103l\u0103torie pentru clien\u021bi <strong>cel mai mic risc pentru intimitate<\/strong>. Iat\u0103 principalele beneficii la care v\u0103 pute\u021bi a\u0219tepta atunci c\u00e2nd alege\u021bi o solu\u021bie on-premise:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/benefits-of-on-premise-marketing-automation-software-878x1024.png\" alt=\"\" class=\"wp-image-22772\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/benefits-of-on-premise-marketing-automation-software-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/benefits-of-on-premise-marketing-automation-software-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/benefits-of-on-premise-marketing-automation-software-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/benefits-of-on-premise-marketing-automation-software-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/benefits-of-on-premise-marketing-automation-software.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Securitate sporit\u0103 a datelor \u0219i control asupra datelor<\/strong> \u2013 solu\u021biile bazate pe cloud s-au dovedit a fi mai vulnerabile la amestecul ter\u021bilor, deoarece accesul este la distan\u021b\u0103. Software-ul on-premise v\u0103 ofer\u0103 un control mai mare asupra datelor \u0219i \u00eembun\u0103t\u0103\u021be\u0219te securitatea pur \u0219i simplu pentru c\u0103 accesul este local \u0219i restric\u021bionat doar personalului autorizat.<\/li>\n\n\n\n<li><strong>Personalizare \u0219i scalabilitate<\/strong> \u2013 software-ul de marketing on-premise pentru b\u0103nci v\u0103 ofer\u0103 mai mult\u0103 flexibilitate atunci c\u00e2nd v\u0103 dezvolta\u021bi \u0219i extinde\u021bi opera\u021biunile. \u00cen loc s\u0103 le ceri administratorilor din cloud s\u0103-\u021bi actualizeze spa\u021biul de stocare, s\u0103 adauge func\u021bii \u0219i s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 performan\u021ba \u0219i disponibilitatea serverului, po\u021bi s\u0103-\u021bi actualizezi infrastructura local\u0103 oric\u00e2nd \u0219i oricum vrei, adapt\u00e2ndu-te la nevoile \u00een cre\u0219tere ale afacerii.<\/li>\n\n\n\n<li><strong>\u00cembun\u0103t\u0103\u021birea confiden\u021bialit\u0103\u021bii datelor \u0219i conformitatea cu reglement\u0103rile<\/strong> \u2013 spori\u021bi confiden\u021bialitatea datelor cu software-ul local, care este esen\u021bial pentru respectarea reglement\u0103rilor. Industria bancar\u0103 este puternic reglementat\u0103 \u0219i dori\u021bi s\u0103 fi\u021bi singurul responsabil pentru conformitate. C\u00e2nd utiliza\u021bi solu\u021bii locale \u0219i resurse locale \u0219i stocarea datelor, pute\u021bi p\u0103stra toate informa\u021biile sensibile \u00een interiorul companiei \u0219i v\u0103 pute\u021bi asigura c\u0103 rula\u021bi o infrastructur\u0103 conform\u0103.<\/li>\n<\/ul>\n\n\n\n<p>Aceste beneficii au p\u0103strat software-ul de marketing on-premise ca solu\u021bie preferat\u0103 pentru b\u0103nci, \u00een ciuda cre\u0219terii op\u021biunilor bazate pe cloud. Vrei s\u0103 alegi o op\u021biune robust\u0103 \u0219i de \u00eencredere, s\u0103 <strong>profita\u021bi la maximum de software-ul on-premise<\/strong>.<\/p>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">C\u0103uta\u021bi platform\u0103 White Label CX?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Vede\u021bi beneficiile platformei noastre de experien\u021b\u0103 pentru clien\u021bi cu etichet\u0103 alb\u0103 \u0219i cum v\u0103 poate ajuta afacerea. Bazat pe cloud sau on-premise, cu func\u021bii puternice de automatizare omnicanal \u0219i Date Insights.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/white-label-marketing-automation-agencies\/\">Vezi detalii<\/a>\n\n\n\n<a class=\"gb-button gb-button-1700212c gb-button-text vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/demonstratie-eticheta-alba\/\">Vezi demonstra\u021bia<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><em>Mai jos, vom acoperi caracteristicile esen\u021biale de care ave\u021bi nevoie pentru ca investi\u021bia \u00een software-ul de automatizare a marketingului on-premise s\u0103 merite.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Caracteristicile software-ului de automatizare a marketingului on-premise<\/strong><\/h2>\n\n\n\n<p>\u00cen ciuda reglement\u0103rilor grele din industria bancar\u0103, marketingul digital trebuie s\u0103 fac\u0103 parte din opera\u021biunile tale. Utilizarea unui software de automatizare a marketingului on-premise de \u00eencredere v\u0103 poate ajuta <strong>\u00eembun\u0103t\u0103\u021bi\u021bi-v\u0103 rezultatele \u00een timp ce sunte\u021bi conformi<\/strong> cu reglement\u0103ri. Iat\u0103 care sunt caracteristicile cheie de care ave\u021bi nevoie pentru a realiza acest lucru:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/features-of-on-premise-marketing-automation-sotware-878x1024.png\" alt=\"\" class=\"wp-image-22774\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/features-of-on-premise-marketing-automation-sotware-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/features-of-on-premise-marketing-automation-sotware-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/features-of-on-premise-marketing-automation-sotware-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/features-of-on-premise-marketing-automation-sotware-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/features-of-on-premise-marketing-automation-sotware.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A. Capabilitati de segmentare si personalizare<\/strong><\/h3>\n\n\n\n<p>Software-ul robust de automatizare a marketingului on-premise vine cu caracteristici care <strong>urm\u0103ri\u021bi comportamentul utilizatorului<\/strong>. De la modul \u00een care oamenii interac\u021bioneaz\u0103 cu reclamele p\u00e2n\u0103 la ac\u021biunile lor la primirea de e-mailuri \u0219i SMS-uri \u2013 b\u0103ncile pot beneficia serios <strong>afla mai multe despre clien\u021bii lor<\/strong>.<\/p>\n\n\n\n<p>C\u0103l\u0103toria clientului difer\u0103 foarte mult de alte cazuri, c\u00e2nd vorbim despre ceva at\u00e2t de specific precum produsele bancare. Oamenii sunt <strong>foarte sensibili c\u00e2nd vine vorba de finan\u021bele lor<\/strong>. De aceea crearea unui <strong>experien\u021b\u0103 extrem de personalizat\u0103<\/strong> pe baza segmentelor de clien\u021bi pe care le pute\u021bi crea v\u0103 ajut\u0103 <strong>a cladi increderea<\/strong> \u0219i pozi\u021biona\u021bi-v\u0103 ca a <strong>partener financiar de \u00eencredere<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B. Campanii \u0219i fluxuri de lucru automatizate<\/strong><\/h3>\n\n\n\n<p>Industria bancar\u0103 se mi\u0219c\u0103 cu viteza fulgerului, av\u00e2nd \u00een vedere progresele tehnologice \u0219i condi\u021biile economice. Circumstan\u021bele clien\u021bilor t\u0103i se pot schimba \u00eentr-o clip\u0103, afect\u00e2nd rela\u021bia acestora cu banca.<\/p>\n\n\n\n<p>Campaniile \u0219i fluxurile de lucru automatizate v\u0103 ajut\u0103 opera\u021biunile de marketing \u00een dou\u0103 moduri:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Economisi\u021bi mult timp<\/strong> pe sarcini repetitive de marketing, cum ar fi pornirea sau oprirea campaniilor, trimiterea de e-mailuri \u0219i adresarea clien\u021bilor \u00een general.<\/li>\n\n\n\n<li><strong>V\u0103 ajut\u0103 s\u0103 r\u0103m\u00e2ne\u021bi flexibil \u0219i s\u0103 v\u0103 adapta\u021bi rapid<\/strong> la schimb\u0103rile \u00een comportamentul clien\u021bilor. Acest lucru se datoreaz\u0103 faptului c\u0103 fluxurile de lucru \u0219i campaniile automate se declan\u0219eaz\u0103 numai dup\u0103 ce clien\u021bii \u00eentreprind ac\u021biuni specifice.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C. Analiz\u0103 avansat\u0103 \u0219i raportare<\/strong><\/h3>\n\n\n\n<p><strong>Marketing bazat pe date<\/strong> conteaz\u0103 \u0219i mai mult \u00een industria bancar\u0103. Clien\u021bii au nevoie de mai mult timp atunci c\u00e2nd iau \u00een considerare achizi\u021bionarea de produse \u0219i servicii financiare, deoarece acest lucru <strong>afecteaz\u0103 banii lor c\u00e2\u0219tiga\u021bi cu greu<\/strong>.<\/p>\n\n\n\n<p>C\u00e2nd utiliza\u021bi <strong>analiz\u0103 avansat\u0103<\/strong> printr-un tablou de bord cuprinz\u0103tor \u0219i <strong>cumuleaz\u0103 toate rapoartele<\/strong>, pute\u021bi vedea cum se dezvolt\u0103 afacerea dvs. <strong>Dintr-o privire<\/strong>, ve\u021bi putea vedea care sunt cele mai performante produse \u0219i servicii, ce \u00ee\u0219i doresc clien\u021bii dvs. \u0219i ce v\u0103 poate afecta reputa\u021bia \u0219i rezultatul final ca banc\u0103.<\/p>\n\n\n\n<p>\u00cen plus, raportarea avansat\u0103 v\u0103 ofer\u0103 <strong>acces la informa\u021bii utile<\/strong> \u00een dou\u0103 aspecte cheie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comportamentul clientului<\/strong> \u2013 ob\u021bine\u021bi date \u00een timp real despre ac\u021biunile clien\u021bilor la diferite puncte de contact cu afacerea. De la marketing prin e-mail la activitatea pe site-ul lor \u2013 afla\u021bi tiparele lor \u0219i crea\u021bi segmente de clien\u021bi \u0219i profiluri de cump\u0103r\u0103tor de mare valoare.<\/li>\n\n\n\n<li><strong>Performan\u021ba campaniei<\/strong> \u2013 explora\u021bi performan\u021ba campaniei dintr-o privire \u0219i \u00een profunzime. Afla\u021bi cum se convertesc clien\u021bii \u2013 apeleaz\u0103 dup\u0103 ce primesc o ofert\u0103 prin e-mail, solicit\u0103 consulta\u021bii dup\u0103 ce vizioneaz\u0103 un anun\u021b, cum r\u0103spund la apelurile la rece \u0219i a\u0219a mai departe.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>D. Integrarea CRM<\/strong><\/h3>\n\n\n\n<p>Cand tu <strong>integra\u021bi-v\u0103 CRM <\/strong>cu software-ul de automatizare a marketingului on-premise, pute\u021bi \u00eencepe s\u0103 contacta\u021bi <strong>mai multe persoane potrivite la momentul cel mai benefic<\/strong>. <strong>Alinierea v\u00e2nz\u0103rilor \u0219i marketingului<\/strong>, \u00een special \u00een industria bancar\u0103, poate avea un impact masiv asupra rezultatelor.<\/p>\n\n\n\n<p>Asta pentru c\u0103 combini cuno\u0219tin\u021bele clien\u021bilor cu mesaje \u0219i oferte personalizate. C\u00e2nd vine vorba de b\u0103nci, personalizarea v\u0103 arat\u0103 clien\u021bilor <strong>le pas\u0103 de nevoile lor<\/strong>, dar cel mai important - <strong>bun\u0103starea lor financiar\u0103<\/strong>.<\/p>\n\n\n\n<p>C\u00e2nd faci oferte semnificative, creezi <strong>rela\u021bii profitabile de lung\u0103 durat\u0103<\/strong> \u0219i hr\u0103ni\u021bi comportamentul de cump\u0103rare repet\u0103. Clien\u021bii vor \u00eenv\u0103\u021ba <strong>ai \u00eencredere \u00een serviciile tale \u0219i caut\u0103 valoare de la tine<\/strong> \u00een loc s\u0103 mergi la concurs.<\/p>\n\n\n\n<p><em>Vom vedea exemple din via\u021ba real\u0103 despre modul \u00een care b\u0103ncile realizeaz\u0103 aceast\u0103 sinergie \u00een sec\u021biunea urm\u0103toare!<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Exemple reale de b\u0103nci care au implementat software de automatizare a marketingului on-premise<\/strong><\/h2>\n\n\n\n<p>\u00b7 Studii de caz ale b\u0103ncilor care au implementat cu succes software on-premise \u0219i rezultatele pe care le-au v\u0103zut<\/p>\n\n\n\n<p>\u00b7 Statistici \u0219i date care demonstreaz\u0103 eficacitatea software-ului de automatizare a marketingului on-premise \u00een industria bancar\u0103<\/p>\n\n\n\n<p>Dac\u0103 \u00eenc\u0103 v\u0103 \u00eentreba\u021bi dac\u0103 folosirea unui software de automatizare a marketingului on-premise merit\u0103, s\u0103 facem <strong>o compara\u021bie al\u0103turat\u0103<\/strong> cu solu\u021bii bazate pe cloud \u00een sec\u021biunea urm\u0103toare!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Compara\u021bie \u00eentre solu\u021biile on-premise \u0219i cele bazate pe cloud<\/strong><\/h2>\n\n\n\n<p>C\u00e2nd lua\u021bi decizia final\u0103, va trebui s\u0103 lua\u021bi \u00een considerare <strong>nevoile afacerii dvs., resursele disponibile \u0219i obiectivele dvs<\/strong>. Ambele op\u021biuni au beneficii \u0219i dezavantaje deopotriv\u0103. Indiferent ce alege\u021bi, ve\u021bi face compromisuri. Pentru a v\u0103 oferi o perspectiv\u0103 mai bun\u0103 asupra unor diferen\u021be cheie, iat\u0103 o compara\u021bie una l\u00e2ng\u0103 alta:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>&nbsp;<\/td><td><strong>SOFTWARE ON-REMISE<\/strong><\/td><td><strong>SOLU\u021aIE BAZAT\u0102 PE NOR<\/strong><\/td><\/tr><tr><td><strong>Cost \u0219i scalabilitate<\/strong><\/td><td>Are costuri ini\u021biale mai mari \u0219i necesit\u0103 investi\u021bii suplimentare atunci c\u00e2nd afacerea cre\u0219te. Pe de alt\u0103 parte, pute\u021bi fi precis de c\u00e2te resurse ave\u021bi nevoie \u0219i pute\u021bi ob\u021bine control complet asupra costurilor.<\/td><td>O op\u021biune mai ieftin\u0103 \u00een compara\u021bie cu utilizarea unei solu\u021bii la sediu. Pe de alt\u0103 parte, scalabilitatea rapid\u0103 ar putea cre\u0219te costurile, deoarece cu c\u00e2t nevoile dvs. de stocare cresc mai mari, cu at\u00e2t ve\u021bi pl\u0103ti mai mult pentru serviciile cloud.<\/td><\/tr><tr><td><strong>Implementare \u0219i \u00eentre\u021binere<\/strong><\/td><td>Necesit\u0103 s\u0103 ave\u021bi echipe IT \u0219i de asisten\u021b\u0103 dedicate pentru a r\u0103spunde nevoilor software-ului \u0219i a v\u0103 gestiona infrastructura. Pe de alt\u0103 parte, acest lucru v\u0103 ofer\u0103 control total asupra \u00eentre\u021binerii \u0219i pute\u021bi avea timp de reac\u021bie instantaneu.<\/td><td>Vine cu asisten\u021b\u0103 \u0219i \u00eentre\u021binere dedicate, reduc\u00e2nd volumul de munc\u0103 \u0219i costurile pentru echipele interne. \u00cen acela\u0219i timp, te bazezi pe ter\u021bi \u00een caz de urgen\u021b\u0103 \u0219i ori de c\u00e2te ori ai nevoie de sprijin expert.<\/td><\/tr><tr><td><strong>Integrare \u0219i personalizare<\/strong><\/td><td>Te ocupi de software-ul on-premise, care \u00ee\u021bi ofer\u0103 op\u021biuni de personalizare mai bune. \u00cen acest fel, pute\u021bi r\u0103spunde mai bine nevoilor \u0219i cerin\u021belor de ni\u0219\u0103.<\/td><td>Solu\u021biile bazate pe cloud ofer\u0103 mai pu\u021bin\u0103 flexibilitate \u2013 ob\u021bine\u021bi acela\u0219i software disponibil ca to\u021bi ceilal\u021bi, iar op\u021biunile de personalizare sunt limitate.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>C\u00e2nd lua\u021bi \u00een considerare preocup\u0103rile legate de securitatea serviciului cloud (chiar dac\u0103 se fac \u00eembun\u0103t\u0103\u021biri zilnic) \u0219i bugetul pe care \u00eel pute\u021bi rezerva pentru marketing, ve\u021bi putea face <strong>cea mai bun\u0103 alegere pentru compania dumneavoastr\u0103<\/strong>. <\/p>\n\n\n\n<p>Aminti\u021bi-v\u0103 un lucru esen\u021bial - face\u021bi acea alegere <strong>cu clientul \u00een minte<\/strong>, asigur\u00e2ndu-le confiden\u021bialitatea, oferind \u00een acela\u0219i timp cea mai bun\u0103 experien\u021b\u0103 posibil\u0103 pentru clien\u021bi.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Las\u0103-ne s\u0103 te ajut\u0103m<\/strong><\/h2>\n\n\n\n<p>Software-ul de automatizare a marketingului local este \u00een continuare liderul MarTech \u00een diverse industrii, inclusiv bancar. Chiar dac\u0103 solu\u021biile bazate pe cloud fac valuri \u0219i tranzi\u021bia continu\u0103, ele sunt departe de a oferi <strong>securitate \u0219i fiabilitate<\/strong> asociate cu alternative on-premise.<\/p>\n\n\n\n<p>Dac\u0103 acest lucru conteaz\u0103 pentru compania dvs., atunci trebuie s\u0103 lua\u021bi \u00een considerare software-ul on-premise. Prin intermediul acestuia, pute\u021bi ob\u021bine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>cea mai bun\u0103 experien\u021b\u0103 posibil\u0103 pentru clien\u021bi<\/strong> pentru clien\u021bii t\u0103i;<\/li>\n\n\n\n<li><strong>rela\u021bii benefice<\/strong> \u0219i clien\u021bi fideli;<\/li>\n\n\n\n<li><strong>maxim<\/strong> control, flexibilitate \u0219i personalizare.<\/li>\n<\/ul>\n\n\n\n<p>La <strong>dep\u0103\u0219i provoc\u0103rile din industria bancar\u0103<\/strong>, considera\u021bi software-ul de automatizare a marketingului on-premise, cum ar fi VibeTrace, ca modalitate de abordare \u0219i executare a eforturilor dvs. de marketing. Contacta\u021bi reprezentan\u021bii no\u0219tri \u0219i <strong>ob\u021bine\u021bi sfaturi de specialitate<\/strong> despre cum po\u021bi proceda!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lectur\u0103 suplimentar\u0103<\/strong><\/h2>\n\n\n\n<p>Software on-premise, <em>https:\/\/softco.com\/glossary\/on-premise\/<\/em><\/p>\n\n\n\n<p>Ce este Cloud Marketing?, <em>https:\/\/www.techfunnel.com\/martech\/cloud-marketing\/<\/em><\/p>\n\n\n\n<p>On-premise vs. Nor, <em>https:\/\/www.morefield.com\/blog\/on-premises-vs-cloud<\/em>Gartner estimeaz\u0103 c\u0103 cheltuielile utilizatorilor finali de cloud public din \u00eentreaga lume vor ajunge la aproape $600 de miliarde \u00een 2023,<em> https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2022-10-31-gartner-forecasts-worldwide-public-cloud-end-user-spending-to-reach-nearly-600-billion-in-2023<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Solu\u021biile cloud au schimbat modul \u00een care organiz\u0103m munca ast\u0103zi, inclusiv activit\u0103\u021bile de marketing esen\u021biale. E un val\u2026 <a title=\"Software de automatizare a marketingului on-premise \u00een industria bancar\u0103\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/software-ul-de-automatizare-de-marketing-on-premise-in-industria-bancara\/\" aria-label=\"Cite\u0219te mai multe despre On-Premise Marketing Automation Software in the Banking Industry\"> <\/a><\/p>","protected":false},"author":9,"featured_media":22658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[133,50],"class_list":["post-22334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform","tag-banking-industry","tag-white-label-marketing","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=22334"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/22658"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=22334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=22334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=22334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}