{"id":22333,"date":"2023-07-31T21:26:26","date_gmt":"2023-07-31T21:26:26","guid":{"rendered":"https:\/\/vibetrace.com\/?p=22333"},"modified":"2023-10-08T04:23:20","modified_gmt":"2023-10-08T04:23:20","slug":"zero-party-data-guide-to-make-profits","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/importanta-date-zero-partide-cum-sa-ti-ai-profiti-din-acestea\/","title":{"rendered":"Importan\u021ba datelor zero-party \u0219i cum s\u0103 ob\u021bine\u021bi profituri din acestea"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Datele zero-party au fost \u00eentotdeauna un <strong>surs\u0103 valoroas\u0103 de informa\u021bii de \u00eencredere pentru utilizatori<\/strong>. Odat\u0103 cu trecerea c\u0103tre confiden\u021bialitatea utilizatorilor pe Internet, a fost <strong>cresc\u00e2nd \u00een importan\u021b\u0103<\/strong> \u00een ultimii c\u00e2\u021biva ani.<\/p>\n\n\n\n<p>Pentru a v\u0103 ajuta s\u0103 \u00een\u021belege\u021bi mai bine <strong>Ce este aceasta<\/strong> \u0219i cum \u00eel pute\u021bi folosi pentru a ob\u021bine rezultate mai bune, am creat un ghid detaliat pe aceast\u0103 tem\u0103. \u00cen articolul de ast\u0103zi, vom discuta totul, de la exemple de date f\u0103r\u0103 p\u0103r\u021bi p\u00e2n\u0103 la modalit\u0103\u021bile \u00een care le pute\u021bi aduna \u0219i modurile \u00een care le pute\u021bi include \u00een strategia dvs.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id22333_52197b-db .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id22333_52197b-db .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id22333_52197b-db .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id22333_52197b-db .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Continua\u021bi s\u0103 citi\u021bi dac\u0103 dori\u021bi s\u0103 fi\u021bi GDPR \u0219i CCPA <strong>conform\u0103<\/strong> \u0219i aduna\u021bi \u00een continuare informa\u021bii valoroase despre utilizatori care v\u0103 pot ajuta <strong>cre\u0219te rezultatele comer\u021bului electronic<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce sunt datele Zero-Party?<\/strong><\/h2>\n\n\n\n<p>Datele zero-party, \u00een c\u00e2teva cuvinte, cuprind informa\u021bii care <strong>clientul \u00een mod inten\u021bionat \u0219i din proprie voin\u021b\u0103 ac\u021biuni<\/strong> cu o afacere. Am discutat \u00een detaliu varietatea de <strong>canale de comunicare bazate pe permisiuni<\/strong> pute\u021bi utiliza \u00een mixul dvs. de marketing. Colectarea datelor zero-party necesit\u0103, de asemenea, voin\u021ba \u0219i permisiunea clien\u021bilor.<\/p>\n\n\n\n<p>Cu alte cuvinte, sunte\u021bi deschis cu publicul \u021bint\u0103, iar acesta este con\u0219tient de faptul c\u0103 \u00eemp\u0103rt\u0103\u0219e\u0219te informa\u021bii cu un brand. Acest tip de <strong>informa\u0163ii oferite de bun\u0103voie<\/strong> este cea mai fiabil\u0103 modalitate de a <strong>cunoa\u0219te-\u021bi mai bine clien\u021bii<\/strong>.<\/p>\n\n\n\n<p><em>V\u0103 face\u021bi deja o idee despre cum arat\u0103 datele zero-party \u0219i cum pot fi adunate?<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exemple de date Zero-Party<\/strong><\/h3>\n\n\n\n<p>Ceea ce \u00eel face s\u0103 ias\u0103 \u00een eviden\u021b\u0103 fa\u021b\u0103 de celelalte surse este <strong>consim\u021b\u0103m\u00e2ntul clientului<\/strong>. Cele mai evidente exemple includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Abonamente prin e-mail;<\/li>\n\n\n\n<li>abonament SMS marketing;<\/li>\n\n\n\n<li>Participarea la sondaj;<\/li>\n\n\n\n<li>Participarea la sondaj;<\/li>\n\n\n\n<li>Completarea formularelor de generare de lead-uri;<\/li>\n\n\n\n<li>Desc\u0103rcarea resurselor online;<\/li>\n\n\n\n<li>Chat online \u0219i multe altele.<\/li>\n<\/ul>\n\n\n\n<p>Toate acestea v\u0103 ofer\u0103 posibilitatea de a v\u0103 c\u0103uta clien\u021bii \u0219i de a le pune \u00eentreb\u0103ri deschise. Scopul este evident - <strong>oferind o experien\u021b\u0103 de utilizator mai bun\u0103 \u0219i \u00eembun\u0103t\u0103\u021bit\u0103<\/strong> adaptate preferin\u021belor \u0219i nevoilor clientului dvs.<\/p>\n\n\n\n<p><em>Asta e tot? Mai jos vom face o compara\u021bie \u00eentre cele patru tipuri principale de date pentru a le vedea singur.<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum se compar\u0103 \u0219i de ce este benefic?<\/strong><\/h2>\n\n\n\n<p>Clien\u021bii \u00ee\u0219i exprim\u0103 din ce \u00een ce mai mult\u0103 \u00eengrijorare cu privire la confiden\u021bialitatea lor online. C\u00e2nd v\u0103 evalua\u021bi sursele de date, pute\u021bi vedea clar c\u0103 op\u021biunea cea mai pu\u021bin \u00eengrijor\u0103toare este datele f\u0103r\u0103 p\u0103r\u021bi. Iat\u0103 cum se compar\u0103 cu restul:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/differences-of-party-data-878x1024.png\" alt=\"\" class=\"wp-image-22780\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/differences-of-party-data-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/differences-of-party-data-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/differences-of-party-data-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/differences-of-party-data-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/differences-of-party-data.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>DATE ZERO-PARTE<\/strong><\/td><td><strong>DATE PRIMEI<\/strong><\/td><td><strong>DATE DE LA PARTEA A II-A<\/strong><\/td><td><strong>DATE DE LA TER\u021aI P\u0102R\u021aI<\/strong><\/td><\/tr><tr><td>Clien\u021bii \u00eemp\u0103rt\u0103\u0219esc informa\u021bii direct.<\/td><td>Date colectate din interac\u021biunile clien\u021bilor cu canalele dvs.<\/td><td>Informa\u021bii care provin de la unul dintre partenerii dvs. corporativi.<\/td><td>Informa\u021bii care sunt agregate \u0219i v\u00e2ndute de o companie ter\u021b\u0103 care nu le-a colectat.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Modul \u00een care sunt achizi\u021bionate datele \u00eei confer\u0103 caracteristici specifice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Date Zero-Party<\/strong> \u2013 \u00eemp\u0103rt\u0103\u0219it de bun\u0103voie, foarte precis.<\/li>\n\n\n\n<li><strong>Date primare<\/strong> \u2013 \u00eel de\u021bii, dar acumularea de date necesit\u0103 timp.<\/li>\n\n\n\n<li><strong>Date de la a doua parte<\/strong> \u2013 fiabilitate discutabil\u0103.<\/li>\n\n\n\n<li><strong>Date de la ter\u021bi<\/strong> \u2013 neexclusiv, ridic\u0103 probleme legate de confiden\u021bialitate \u0219i de fiabilitate.<\/li>\n<\/ul>\n\n\n\n<p>Dup\u0103 cum vede\u021bi singuri, clien\u021bi <strong>\u00eemp\u0103rt\u0103\u0219e\u0219te cu inten\u021bie<\/strong> numai date zero-party. Acum c\u0103 <strong>preocup\u0103rile privind confiden\u021bialitatea datelor sunt la v\u00e2rf<\/strong>, aceasta este singura surs\u0103 care v\u0103 garanteaz\u0103 respectarea confiden\u021bialit\u0103\u021bii clien\u021bilor. \u00ce\u021bi pas\u0103 de asta.<\/p>\n\n\n\n<p><em>De\u0219i nu este ilegal s\u0103 colecta\u021bi toate celelalte tipuri de date, acestea nu pot oferi acelea\u0219i beneficii, a\u0219a cum ve\u021bi vedea mai jos.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beneficiile utiliz\u0103rii datelor Zero-Party<\/strong><\/h2>\n\n\n\n<p>S\u0103 v\u0103 cunoa\u0219te\u021bi mai bine clien\u021bii este incontestabil <strong>cel mai mare beneficiu<\/strong> de a colecta astfel de date direct de la surs\u0103. <strong>Dar asta nu este singurul<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Campanii de colectare <strong>spori implicarea clientului<\/strong>;<\/li>\n\n\n\n<li>V\u0103 ajut\u0103 s\u0103 genera\u021bi <strong>profiluri de clien\u021bi mai bune \u0219i segmente detaliate<\/strong>;<\/li>\n\n\n\n<li>\u00ce\u021bi permite s\u0103 <strong>hiperpersonaliza\u021bi experien\u021bele clien\u021bilor<\/strong>;<\/li>\n\n\n\n<li>Interac\u021biuni pentru colectarea datelor zero-party <strong>construi\u021bi \u00eencredere \u0219i sugera\u021bi c\u0103 clien\u021bii pot primi valoare<\/strong> de la schimbul de informa\u021bii cu marca dvs.<\/li>\n<\/ol>\n\n\n\n<p>Toate acestea au un efect masiv asupra <strong>cre\u0219tere \u0219i construirea de rela\u021bii de durat\u0103<\/strong> cu clien\u021bii pl\u0103titori. Pentru a v\u0103 ajuta s\u0103 porni\u021bi acest proces, am adunat idei viabile pe care le pute\u021bi folosi <strong>\u00eencepe\u021bi azi s\u0103 colecta\u021bi date de la zero-party<\/strong>!<\/p>\n\n\n\n<p>Exist\u0103 multe beneficii pentru datele zero-party. \u00cen primul r\u00e2nd, compania ta poate folosi aceste date pentru a oferi clientului o experien\u021b\u0103 care dep\u0103\u0219e\u0219te ceea ce ar putea oferi concuren\u021bii t\u0103i.<\/p>\n\n\n\n<p>Datele zero-party au poten\u021bialul de a oferi companiilor o \u00een\u021belegere mult mai clar\u0103 a ceea ce caut\u0103 clien\u021bii lor \u0219i care sunt a\u0219tept\u0103rile lor. <\/p>\n\n\n\n<p>Aceste date de calitate le-ar putea oferi un avantaj competitiv. Dac\u0103 nu ac\u021bionezi \u00een acest sens, exist\u0103 \u0219anse mari ca cel pu\u021bin unii dintre rivalii t\u0103i s\u0103 fie deja.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Calitatea \u0219i acurate\u021bea datelor<\/strong><\/h3>\n\n\n\n<p>Datele zero-party ofer\u0103 o calitate \u0219i o acurate\u021be mult mai ridicat\u0103 a datelor. Acest lucru permite companiilor s\u0103 lucreze la o \u00een\u021belegere mai concret\u0103 a clien\u021bilor lor, mai degrab\u0103 dec\u00e2t s\u0103 deduc\u0103 preferin\u021bele consumatorilor din interac\u021biunile anterioare \u0219i istoricul achizi\u021biilor. Acest lucru faciliteaz\u0103, de asemenea, m\u0103rcilor s\u0103 construiasc\u0103 rela\u021bii personale str\u00e2nse \u0219i durabile cu consumatorii.&nbsp;<\/p>\n\n\n\n<p>Clien\u021bii se a\u0219teapt\u0103 din ce \u00een ce mai mult la experien\u021be personalizate. Afacerile care ofer\u0103 aceste experien\u021be \u2013 uneori chiar \u0219i \u00een timp real \u2013 sunt susceptibile de a profita ca rezultat. Cei care nu o fac, pe de alt\u0103 parte, sunt probabil s\u0103 piard\u0103 \u00een fa\u021ba concuren\u021bilor lor mai flexibili \u0219i mai aten\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Relevan\u0163\u0103<\/strong><\/h3>\n\n\n\n<p>Datele zero-party sunt mai direct relevante pentru nevoile \u0219i preferin\u021bele clien\u021bilor dec\u00e2t datele prima parte. Le ofer\u0103 posibilitatea de a v\u0103 spune mai multe despre ceea ce \u00ee\u0219i doresc, ceea ce majoritatea consumatorilor sunt prea bucuro\u0219i s\u0103 fac\u0103 (mai ales dac\u0103 primesc un mic bonus \u00een schimb).<\/p>\n\n\n\n<p>Deoarece datele de la prima parte se bazeaz\u0103 pe interac\u021biuni anterioare \u0219i pe preferin\u021bele implicite ale clien\u021bilor, ceea ce ne poate spune este destul de limitat. Pute\u021bi formula ipoteze pe baza a ceea ce au f\u0103cut clien\u021bii \u00een trecut, dar nu este u\u0219or s\u0103 proiecta\u021bi cu acurate\u021be deciziile viitoare pe aceast\u0103 baz\u0103.<\/p>\n\n\n\n<p>\u00cen schimb, datele zero-party sunt furnizate \u00een mod activ<em> de<\/em> Clien\u021bi. Din experien\u021ba noastr\u0103, clien\u021bii vor furniza date, indiferent de preocup\u0103rile lor privind confiden\u021bialitatea, at\u00e2ta timp c\u00e2t comercian\u021bii cu am\u0103nuntul fac s\u0103 merite (prin r\u0103spl\u0103tirea lor cu reduceri \u0219i oferte unice, de exemplu). De asemenea, vor dori s\u0103 se asigure c\u0103 procesul este unul transparent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Eficien\u021ba costurilor<\/strong><\/h3>\n\n\n\n<p>Un alt punct important de re\u021binut aici este c\u0103 datele zero-party pot fi mult mai rentabile dec\u00e2t alte tipuri de date. Dac\u0103 urm\u0103re\u0219ti banii afacerii tale, asta conteaz\u0103. Mult.<\/p>\n\n\n\n<p>Acest lucru se datoreaz\u0103, din nou, \u00een parte datorit\u0103 fiabilit\u0103\u021bii \u0219i preciziei sale mai mari. Oferind clien\u021bilor op\u021biunea de a furniza informa\u021bii, putem ob\u021bine o \u00een\u021belegere mult mai profund\u0103 a opiniilor, nevoilor \u0219i preferin\u021belor lor, direct din gura calului.<\/p>\n\n\n\n<p>Companiile pot folosi date f\u0103r\u0103 p\u0103r\u021bi pentru a crea campanii personalizate \u00een fiecare etap\u0103 a c\u0103l\u0103toriei cump\u0103r\u0103torului. Acest lucru poate ajuta la cre\u0219terea satisfac\u021biei clien\u021bilor \u0219i la stimularea loialit\u0103\u021bii durabile a consumatorilor - piatra de temelie a succesului oric\u0103rei afaceri - \u00eentr-un mod rentabil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conformitate<\/strong><\/h3>\n\n\n\n<p>Guvernele \u0219i autorit\u0103\u021bile de reglementare din diferite p\u0103r\u021bi ale lumii au \u00eencercat s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 confiden\u021bialitatea consumatorilor prin consolidarea legisla\u021biei privind protec\u021bia datelor. Acest lucru este par\u021bial ca r\u0103spuns la presiunea consumatorilor \u0219i la cre\u0219terea gradului de con\u0219tientizare a importan\u021bei securit\u0103\u021bii datelor.&nbsp;<\/p>\n\n\n\n<p>Drept urmare, \u00eentreprinderile sunt supuse unor cerin\u021be de protec\u021bie a datelor mult mai stricte dec\u00e2t au fost anterior. Ei trebuie s\u0103 se asigure c\u0103 surs\u0103 date \u00eentr-un mod care respect\u0103 aceste noi cerin\u021be. Trebuie s\u0103 te asiguri c\u0103 joci dup\u0103 reguli.<\/p>\n\n\n\n<p>Cu toate acestea, atunci c\u00e2nd achizi\u021biona\u021bi date de la o ter\u021b\u0103 parte, nu este \u00eentotdeauna u\u0219or s\u0103 v\u0103 asigura\u021bi dac\u0103 acele date au fost ob\u021binute \u00eentr-un mod conform GDPR. Unii furnizori de date ter\u021bi sunt mai reputa\u021bi dec\u00e2t al\u021bii. Completarea datelor primare cu date zero poate ajuta companiile s\u0103 evite unele dintre capcanele asociate \u00een mod obi\u0219nuit cu datele ter\u021belor p\u0103r\u021bi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum se colecteaz\u0103 astfel de date?<\/strong><\/h2>\n\n\n\n<p>Colectarea datelor zero-party <strong>v\u0103 permite s\u0103 fi\u021bi creativ<\/strong> si vin cu <strong>zeci de moduri<\/strong> pentru a ajunge \u0219i a implica clien\u021bii dvs. Unele dintre cele mai populare op\u021biuni includ:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-collect-zero-party-data-878x1024.png\" alt=\"\" class=\"wp-image-22778\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-collect-zero-party-data-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-collect-zero-party-data-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-collect-zero-party-data-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-collect-zero-party-data-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-collect-zero-party-data.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sondaje<\/strong> pe paginile tale de socializare;<\/li>\n\n\n\n<li><strong>Campanii prin e-mail<\/strong> solicitarea clien\u021bilor s\u0103 se re-aboneze \u00een schimbul unei reduceri;<\/li>\n\n\n\n<li><strong>Ferestre pop-up ale site-ului<\/strong> oferirea de reduceri \u00een schimbul abonamentului;<\/li>\n\n\n\n<li><strong>Sondajele online<\/strong> \u2013 excelent pentru a implica clien\u021bii \u0219i pentru a aduna feedback \u00een acela\u0219i timp;<\/li>\n\n\n\n<li><strong>Teste simple<\/strong> pe preferin\u021bele de produse \u0219i recomand\u0103ri \u2013 esen\u021bial pentru m\u0103rcile de frumuse\u021be \u0219i produse cosmetice deoarece fiecare persoan\u0103 are nevoi specifice.<\/li>\n\n\n\n<li><strong>Realitate augmentat\u0103<\/strong> \u2013 prin aplica\u021bii care permit clien\u021bilor s\u0103 \u00eencerce \u00eembr\u0103c\u0103minte, accesorii \u0219i chiar produse cosmetice pentru a vedea cum vor ar\u0103ta \u00eenainte de a face o achizi\u021bie.<\/li>\n\n\n\n<li><strong>Chat live pe site<\/strong> cu \u00eentreb\u0103ri pop-up \u2013 clien\u021bii \u00ee\u0219i pot evalua experien\u021ba \u0219i pot \u00eemp\u0103rt\u0103\u0219i notific\u0103rile pe care ar dori s\u0103 primeasc\u0103, s\u0103 spun\u0103 de ce sunt interesa\u021bi \u0219i a\u0219a mai departe.<\/li>\n<\/ul>\n\n\n\n<p>Unele dintre aceste tactici sunt rapid \u0219i u\u0219or de executat. Al\u021bii vor necesita planificare \u0219i resurse. C\u00e2t de imaginativ vei deveni depinde \u00een \u00eentregime de tine - <strong>nu exista limita<\/strong>.<\/p>\n\n\n\n<p>Probabil c\u0103 v\u0103 \u00eentreba\u021bi dac\u0103 este<strong> merit\u0103 s\u0103 investe\u0219ti timp \u0219i energie<\/strong> sa fac toate astea? La urma urmei, exist\u0103 at\u00e2t de multe alte surse de date despre clien\u021bi pe care le pute\u021bi utiliza.<\/p>\n\n\n\n<p>Raspunsul este <strong>un DA r\u0103sun\u0103tor<\/strong>, mai ales dac\u0103 iei \u00een serios personalizarea. \u00cen sec\u021biunea urm\u0103toare, am preg\u0103tit o scurt\u0103 prezentare general\u0103 a <strong>cum s\u0103 combina\u021bi datele zero-party<\/strong> cu strategia ta general\u0103. Nu rata\u021bi!<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu segmentarea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Pe baza unui CDP puternic, vei putea segmenta clien\u021bii pe statutul RFM, CLV sau multe alte elemente pentru segmente de marketing de succes.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/segmentarea-clientilor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 utiliza\u021bi datele zero-party?<\/h2>\n\n\n\n<p>Nu v\u0103 permite\u021bi s\u0103 v\u0103 opri\u021bi la colectarea unor astfel de date. Scopul principal al abord\u0103rii clien\u021bilor \u0219i a ob\u021binerii consim\u021b\u0103m\u00e2ntului acestora este utilizarea <strong>cea mai sigur\u0103 surs\u0103 de informa\u021bii<\/strong> pentru a crea experien\u021be \u0219i campanii mai bune. De aceea, trebuie s\u0103 lua\u021bi urm\u0103toarele m\u0103suri:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Integra\u021bi datele Zero-Party<\/h3>\n\n\n\n<p>Alinia\u021bi informa\u021biile pe care le aduna\u021bi direct de la clien\u021bi cu toate instrumentele \u0219i datele pe care le utiliza\u021bi. Asta inseamna:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>integr\u00e2ndu-l<\/strong> \u00een profilurile dvs. de cump\u0103r\u0103tor \u0219i segmentele de clien\u021bi;<\/li>\n\n\n\n<li><strong>adaptarea continutului<\/strong> pentru a v\u0103 alinia cu informa\u021biile pe care le-a\u021bi adunat;<\/li>\n\n\n\n<li><strong>ajustarea strategiei generale de marketing<\/strong> pentru a contabiliza astfel de date.<\/li>\n<\/ul>\n\n\n\n<p>\u00cen acest fel, v\u0103 pute\u021bi asigura c\u0103 toate canalele de comunicare \u0219i campaniile de marketing o vor reflecta. Pute\u021bi <strong>urm\u0103ri\u021bi-v\u0103 eforturile prin rapoarte de analiz\u0103<\/strong> pentru a vedea cum r\u0103spund clien\u021bii la ajust\u0103rile f\u0103cute pentru datele lor de la zero-party.<\/p>\n\n\n\n<p>Nu \u00een ultimul r\u00e2nd, integr\u00e2ndu-l \u00een procesele dvs., ve\u021bi sparge silozurile de date care s-au dovedit a fi <strong>\u00een detrimentul performan\u021bei generale a campaniei \u0219i al rentabilit\u0103\u021bii investi\u021biei<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Comunica\u021bi valoarea<\/h3>\n\n\n\n<p>Deoarece solicita\u021bi consim\u021b\u0103m\u00e2nt \u0219i cooperare, de obicei va trebui <strong>oferi un stimulent<\/strong> pentru ca clien\u021bii s\u0103 ia m\u0103surile pe care le dori\u021bi.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>C\u00e2nd cere\u021bi date de la zero-party, <strong>spune clar cum \u00eel vei folosi<\/strong>. A ar\u0103ta <strong>cum vor beneficia clien\u021bii<\/strong> de a furniza astfel de informa\u021bii. Le puteti oferi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reduceri suplimentare<\/strong> \u2013 de exemplu, atunci c\u00e2nd ofer\u0103 feedback sau las\u0103 recenzii;<\/li>\n\n\n\n<li><strong>Experien\u021be mai bune<\/strong> \u2013 spune\u021bi-le cum se va \u00eembun\u0103t\u0103\u021bi experien\u021ba lor pe magazinul dvs. online. Ar putea fi orice pentru recomand\u0103ri \u00eembun\u0103t\u0103\u021bite pentru o asisten\u021b\u0103 mai bun\u0103 pentru clien\u021bi.<\/li>\n\n\n\n<li><strong>Hiper-personalizare<\/strong> \u2013 fi\u021bi explicit atunci c\u00e2nd \u00eentreba\u021bi despre preferin\u021be. Arat\u0103-le clien\u021bilor t\u0103i c\u0103 le vei trimite oferte specifice, aliniate nevoilor lor distincte. Dup\u0103 cum am spus, aceasta este o abordare de baz\u0103, atunci c\u00e2nd vine vorba de produse de \u00eenfrumuse\u021bare \u0219i de \u00eengrijire a pielii. \u00cel pute\u021bi adapta la mod\u0103 \u0219i \u00eembr\u0103c\u0103minte, \u00eentreb\u00e2nd despre tipul de corp, de exemplu, \u0219i ajust\u00e2nd recomand\u0103rile \u00een consecin\u021b\u0103.<\/li>\n<\/ul>\n\n\n\n<p>Oamenilor le pas\u0103 <strong>cum le vor ridica m\u0103rcile<\/strong> cu produsele lor. Comunica\u021bi valoarea pe care o oferi\u021bi atunci c\u00e2nd \u00eemp\u0103rt\u0103\u0219esc detalii specifice sau v\u0103 \u00eenscrie\u021bi pentru materiale de marketing bazate pe permisiuni.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/P4VA67QLfMAqzr-pIUo4EvMN9Mqx_UzzrbIrB67KgSskj9L2dkvRmt8MQntl_w50eGytP4MOn4CUBGAO6XmPT7QC14TFmjevoT705KF1pdBybE3y8ZhTaJlot0Uf9Vv6ilhyTpw7KViV4JsyeuEVe_4\" alt=\"AfB folosind Asistentul digital al lui Ve\"\/><figcaption class=\"wp-element-caption\">discret la fa\u021ba locului <a href=\"https:\/\/vibetrace.com\/ro\/asistent-digital-2\/\" data-type=\"page\" data-id=\"23431\">Asistent digital<\/a> tehnologie<\/figcaption><\/figure>\n\n\n\n<p><em>C\u00e2nd face\u021bi acest lucru, ve\u021bi putea include \u00een mod eficient date zero-party \u00een strategia dvs. de marketing. S\u0103 vedem unde \u0219i cum se potrive\u0219te!<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Campanii de reactivare personalizate<\/h3>\n\n\n\n<p>Abandonarea co\u0219ului este o mare problem\u0103 pentru comercian\u021bi. Mul\u021bi clien\u021bi pun articole \u00een co\u0219ul de cump\u0103r\u0103turi online \u0219i apoi le las\u0103 pur \u0219i simplu acolo, f\u0103r\u0103 a finaliza o tranzac\u021bie.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Cu Ve, clien\u021bii care p\u0103r\u0103sesc un site f\u0103r\u0103 a finaliza achizi\u021bia au istoricul co\u0219ului lor salvat. De asemenea, poate oferi campanii personalizate pentru a \u00eencuraja reactivarea \u0219i pentru a-i determina pe clien\u021bi s\u0103 efectueze achizi\u021bia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Ad\u0103uga\u021bi date zero-party la strategia dvs<\/h3>\n\n\n\n<p>Clientul trebuie s\u0103 fie <strong>\u00een centrul oric\u0103rei strategii de marketing<\/strong> ast\u0103zi dac\u0103 afacerile de comer\u021b electronic vor s\u0103 reu\u0219easc\u0103. Iat\u0103 cum ar putea ar\u0103ta strategia dvs. dac\u0103 \u00eencepe\u021bi s\u0103 utiliza\u021bi date f\u0103r\u0103 p\u0103r\u021bi:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ob\u021bine\u021bi mai mult trafic c\u0103tre site-ul dvs. web;<\/li>\n\n\n\n<li>Pune \u00eentreb\u0103ri specifice \u0219i comunic\u0103 valoarea pe care o vor primi oamenii pentru a le r\u0103spunde;<\/li>\n\n\n\n<li>Face\u021bi recomand\u0103ri precise, extrem de personalizate pe canalele de comunicare;<\/li>\n\n\n\n<li>Utiliza\u021bi datele colectate pentru a personaliza fluxurile de lucru \u0219i publicitatea.<\/li>\n<\/ol>\n\n\n\n<p>C\u00e2nd include\u021bi astfel de date \u00een strategia dvs. general\u0103, le pute\u021bi utiliza:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A crea <strong>experien\u021be unice<\/strong> la fiecare punct de contact;<\/li>\n\n\n\n<li>Pentru <strong>redirec\u021bionare avansat\u0103 a anun\u021burilor<\/strong>;<\/li>\n\n\n\n<li>Pentru <strong>fluxuri de lucru de marketing prin e-mail extrem de personalizate<\/strong> prin ad\u0103ugarea de etichete \u0219i declan\u0219atoare;<\/li>\n\n\n\n<li>La <strong>\u00eembun\u0103t\u0103\u021birea recomand\u0103rilor de produse<\/strong> pe care \u00eel face\u021bi folosind un motor de recomand\u0103ri de produse;<\/li>\n\n\n\n<li>Pentru a trimite \u021bintite, <strong>notific\u0103ri push web foarte relevante<\/strong>;<\/li>\n\n\n\n<li>A crea <strong>profiluri de cump\u0103r\u0103tori mai detaliate \u0219i segmente de clien\u021bi<\/strong>;<\/li>\n\n\n\n<li>Pentru A<strong>campanii de testare \/B<\/strong> pentru diferite profiluri de cump\u0103r\u0103tor cu tr\u0103s\u0103turi specifice \u0219i <strong>\u00eembun\u0103t\u0103\u021birea rezultatelor campaniei<\/strong>;<\/li>\n\n\n\n<li>S\u0103 examineze \u0219i <strong>\u00een\u021belege\u021bi mai bine comportamentul clien\u021bilor<\/strong> \u0219i ceea ce \u00eei face pe oameni s\u0103 abandoneze m\u0103rcile.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/AGl3H2RlOLwlGUo54SMwynijNvWRLzH22xA5NWXg_RzbQdrsP9-oyvORABGbPeXvjGlEmITNzPRp49X8yG2bytfHhwDkYPwC0GQqYqTRPlVTapZx33f__DPBVAG9omlT741bUxE6ftdEJDgxP1DYJXc\" alt=\"Asistentul digital al Ve se combin\u0103 cu o campanie de remarketing prin e-mail\"\/><figcaption class=\"wp-element-caption\"> Asistentul digital poate fi combinat cu campanii de remarketing prin e-mail, permi\u021b\u00e2nd companiei dvs. s\u0103 creasc\u0103 valoarea de via\u021b\u0103 a clien\u021bilor s\u0103i prin utilizarea datelor f\u0103r\u0103 p\u0103r\u021bi.<\/figcaption><\/figure>\n\n\n\n<p>Ca rezultat, ve\u021bi oferi o \u00eembun\u0103t\u0103\u021bire masiv\u0103 experien\u021bei clien\u021bilor. Folosind ziua f\u0103r\u0103 petreceri, po\u021bi <strong>reduce\u021bi clien\u021bii care v\u0103 abandoneaz\u0103 marca, recupera\u021bi c\u0103rucioarele abandonate, \u00eembun\u0103t\u0103\u021bi\u021bi reten\u021bia clien\u021bilor<\/strong>, \u0219i altele!<\/p>\n\n\n\n<p>Toate acestea doar \u00eencerc\u00e2nd activ <strong>alinia\u021bi ofertele cu interesele \u0219i nevoile clien\u021bilor dvs<\/strong>.<\/p>\n\n\n\n<p>Dar dac\u0103 pute\u021bi crea experien\u021be personalizate prin date de la prima, a doua \u0219i a ter\u021bilor, de ce s\u0103 face\u021bi efortul de a colecta date de la zero-party? \u00cen sec\u021biunea urm\u0103toare, vom examina \u00eendeaproape de ce cre\u0219te \u00een importan\u021b\u0103.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu e-commerce Analytics?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Testa\u021bi gratuit instrumentul nostru pentru a vedea cum func\u021biile noastre de analiz\u0103 a comer\u021bului electronic v\u0103 vor ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campaniile de marketing \u00eentr-un mod mult mai bun.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">C\u00e2t de importante sunt datele Zero-Party pentru personalizare?<\/h2>\n\n\n\n<p>Importan\u021ba datelor zero-party <strong>a crescut vertiginos \u00een ultimii doi ani<\/strong>. Motivele pentru aceasta sunt de reglementare \u0219i tehnice. Ambele se refer\u0103 la confiden\u021bialitatea clien\u021bilor \u0219i <strong>influen\u021beaz\u0103 capacitatea noastr\u0103 ca agen\u021bi de marketing de a colecta informa\u021bii <\/strong>pe publicul \u021bint\u0103.<\/p>\n\n\n\n<p>C\u0103, la r\u00e2ndul s\u0103u, <strong>afecteaz\u0103 capacitatea noastr\u0103 de a personaliza experien\u021bele<\/strong> c\u00e2nd asta este tot ce ne solicit\u0103 clien\u021bii. Pentru a v\u0103 ajuta s\u0103 \u00een\u021belege\u021bi <strong>riscurile pentru eforturile de personalizare<\/strong> \u0219i cum s\u0103 <strong>compensa\u021bi-le cu date zero-party<\/strong>a, s\u0103 vedem ce implic\u0103:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-important-is-zero-party-data-for-personalization-878x1024.png\" alt=\"\" class=\"wp-image-22777\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-important-is-zero-party-data-for-personalization-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-important-is-zero-party-data-for-personalization-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-important-is-zero-party-data-for-personalization-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-important-is-zero-party-data-for-personalization-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-important-is-zero-party-data-for-personalization.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A. Reglement\u0103ri mai stricte<\/strong><\/h3>\n\n\n\n<p>Legile privind confiden\u021bialitatea <strong>a \u00eengreunat colectarea datelor<\/strong>. Odat\u0103 cu introducerea CCPA \u00een SUA \u0219i GDPR \u00een Europa, agen\u021bii de marketing se confrunt\u0103 cu noi provoc\u0103ri. Modul \u00een care folosim \u0219i gestion\u0103m informa\u021biile personale s-a schimbat \u2013 clien\u021bii pot chiar s\u0103 solicite \u0219tergerea datelor lor.<\/p>\n\n\n\n<p>Aceste noi reglement\u0103ri <strong>accesa\u021bi canalele de social media<\/strong> \u015fi ca surs\u0103 de informare. Platforme precum Facebook \u0219i TikTok limiteaz\u0103 datele pe care le distribuie pentru a r\u0103m\u00e2ne \u00een conformitate.<\/p>\n\n\n\n<p>Utilizatorii merg p\u00e2n\u0103 la <strong>\u00eenchiderea complet\u0103 a conturilor de social media<\/strong> din cauza \u00eenc\u0103lc\u0103rii datelor \u0219i a manipul\u0103rii gre\u0219ite a informa\u021biilor personale. Aceasta este o alt\u0103 lovitur\u0103 major\u0103 pentru agen\u021bii de marketing care folosesc canalele de social media pentru a aduna date despre publicul \u021bint\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B. Limit\u0103ri ale cookie-urilor<\/strong><\/h3>\n\n\n\n<p><strong>Apple a provocat o schimbare<\/strong> \u00een colectarea \u0219i partajarea datelor prin limitarea accesului la datele colectate de pe dispozitivele Apple. Agregatorii de date care ac\u021bioneaz\u0103 ca surse de date ter\u021be \u0219i platforme de social media au fost interzise s\u0103 colecteze informa\u021bii.<\/p>\n\n\n\n<p>Apoi a venit anun\u021bul Google c\u0103 o vor face <strong>pune cap\u0103t cookie-urilor de la ter\u021bi<\/strong>. Chiar dac\u0103 pasul a fost<a href=\"https:\/\/www.adexchanger.com\/privacy\/google-delays-the-end-of-third-party-cookies-again-from-2023-to-the-end-of-2024\/\" target=\"_blank\" rel=\"noopener\"> \u00eempins p\u00e2n\u0103 \u00een 2024<\/a>, se va \u00eent\u00e2mpla \u00een cele din urm\u0103. Asta inseamna <strong>marketerii trebuie s\u0103 fie preg\u0103ti\u021bi<\/strong> c\u00e2nd o face. Datele zero-party pot compensa impactul masiv pe care \u00eel va avea \u00eencetarea cookie-urilor ter\u021b\u0103 parte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C. Blocarea reclamelor \u0219i VPN<\/strong><\/h3>\n\n\n\n<p>Ultimul, dar nu cel din urm\u0103, <strong>clien\u021bii \u00een\u0219i\u0219i limiteaz\u0103 partajarea \u0219i accesul la date<\/strong> prin utilizarea aplica\u021biilor de blocare a reclamelor \u0219i a serviciilor VPN din ce \u00een ce mai populare. Nu numai c\u0103 oamenii aleg s\u0103 nu vad\u0103 deloc reclame, dar pot \u0219i <strong>creeaz\u0103 alte obstacole<\/strong> prin ascunderea activit\u0103\u021bii lor online fa\u021b\u0103 de ter\u021bi, inclusiv agen\u021bi de publicitate.<\/p>\n\n\n\n<p>The<a href=\"https:\/\/www.statista.com\/statistics\/542817\/worldwide-virtual-private-network-market\/\" target=\"_blank\" rel=\"noopener\"> <strong>pia\u021ba actual\u0103 VPN<\/strong><\/a> se ridic\u0103 la mai mult de $44,6 miliarde \u0219i tendin\u021ba este \u00een cre\u0219tere. \u0218i chiar dac\u0103 \u00eencet,<a href=\"https:\/\/www.statista.com\/statistics\/804008\/ad-blocking-reach-usage-us\/\" target=\"_blank\" rel=\"noopener\"> <strong>blocarea reclamelor continu\u0103 s\u0103 creasc\u0103<\/strong><\/a>, ating\u00e2nd o rat\u0103 de penetrare a utilizatorilor de 27% \u00een SUA \u00een 2021.<\/p>\n\n\n\n<p>Dup\u0103 cum pute\u021bi vedea, provoc\u0103rile pentru marketeri vor continua s\u0103 creasc\u0103. Singura cale de a <strong>fii \u00een fa\u021ba schimb\u0103rilor<\/strong> \u00een reglement\u0103ri \u0219i comportamentul consumatorului este de a <strong>fii cat mai aproape de clientii tai<\/strong>. Acolo sunt datele zero-party <strong>se va dovedi a fi un schimb\u0103tor de joc<\/strong>. \u0218i destul de cur\u00e2nd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unde s\u0103 \u00eencep?<\/h2>\n\n\n\n<p>C\u00e2nd vine vorba de comer\u021bul electronic, scopul t\u0103u principal este s\u0103 <strong>atrage\u021bi \u0219i implica\u021bi clien\u021bii poten\u021biali \u0219i existen\u021bi<\/strong>. Ad\u0103ug\u00e2nd date f\u0103r\u0103 p\u0103r\u021bi \u00eentr-o strategie de marketing integrat\u0103, sunte\u021bi cu un pas mai aproape de atingerea acestui obiectiv \u0219i <strong>ob\u021binerea rezultatelor pentru aceasta<\/strong>.<\/p>\n\n\n\n<p>Dac\u0103 sunte\u021bi gata s\u0103 \u00eencepe\u021bi, nu ezita\u021bi <strong>utiliza\u021bi o platform\u0103 de marketing robust\u0103, all-in-one<\/strong> care v\u0103 va permite s\u0103 v\u0103 integra\u021bi eforturile, s\u0103 v\u0103 simplifica\u021bi procesele \u0219i s\u0103 personaliza\u021bi c\u0103l\u0103toria clientului la fiecare punct de contact. <strong>Vezi ce VibeTrace<\/strong> poate face pentru marketingul dvs. - <strong>Rezerv\u0103-\u021bi demonstra\u021bia ast\u0103zi<\/strong>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alte tipuri de date despre clien\u021bi<\/h2>\n\n\n\n<p>Exist\u0103 \u0219i alte tipuri de date despre clien\u021bi \u00een afar\u0103 de datele zero-party, \u00een cazul \u00een care nu \u0219tia\u021bi deja.<\/p>\n\n\n\n<p>Aceste alte tipuri de date pot fi grupate \u00een trei categorii generale: date de la prima parte, date de la a doua parte \u0219i date de la ter\u021bi.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Date de la prima parte<\/h3>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/strategii-de-implementare-zero-si-prima-parte-date-importanta-si-testate-in-timp\/\" data-type=\"post\" data-id=\"21640\">Date de la prima parte<\/a> este foarte apreciat de companii pentru calitatea \u0219i acurate\u021bea sa. Exist\u0103 unele asem\u0103n\u0103ri \u00eentre datele primare \u0219i datele zero - \u0219i anume, ambele sunt derivate direct de la consumatori - de\u0219i exist\u0103 \u0219i unele diferen\u021be importante \u00eentre ele.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ce este?<\/strong><\/h4>\n\n\n\n<p>Ca \u0219i \u00een cazul datelor zero-party, datele prima parte provin direct de la clien\u021bi. Aceasta \u00eenseamn\u0103 c\u0103 este u\u0219or s\u0103 urm\u0103ri\u021bi de unde provin datele, ceea ce ajut\u0103 la abordarea cerin\u021belor de confiden\u021bialitate \u0219i protec\u021bie a datelor. Datele de la prima parte pot fi folosite at\u00e2t pentru a stabili conexiuni mai profunde cu consumatorii \u0219i pentru a \u00eenv\u0103\u021ba de la consumatori, c\u00e2t \u0219i pentru a \u00eembun\u0103t\u0103\u021bi rentabilitatea investi\u021biei.&nbsp;<\/p>\n\n\n\n<p>Iat\u0103 diferen\u021ba cheie dintre cele dou\u0103: Datele primare sunt extrase \u00een primul r\u00e2nd din analiza site-urilor web \u0219i monitorizarea comportamentului utilizatorilor, \u00een timp ce consumatorii furnizeaz\u0103 \u00een mod direct ei \u00een\u0219i\u0219i date f\u0103r\u0103 p\u0103r\u021bi.<\/p>\n\n\n\n<p>Datele primare pot fi derivate din diverse surse, inclusiv software-ul dvs. de management al rela\u021biilor cu clien\u021bii (CRM), profilurile re\u021belelor sociale \u0219i analiza site-ului.<\/p>\n\n\n\n<p> Datele zero-party, pe de alt\u0103 parte, sunt partajate \u00een mod inten\u021bionat de c\u0103tre consumatori.<\/p>\n\n\n\n<p>Prin urmare, acesta din urm\u0103 ajut\u0103 la construirea activ\u0103 a \u00eencrederii \u00eentre afacerea dvs. \u0219i consumatorii s\u0103i, \u00een timp ce primul ofer\u0103 o perspectiv\u0103 asupra comportamentelor acestora. Ambele sunt extrem de importante.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">De ce este important<\/h4>\n\n\n\n<p>Datele de la prima parte sunt foarte apreciate de companii datorit\u0103 informa\u021biilor pe care le poate oferi asupra comportamentului utilizatorilor \u0219i pentru c\u0103, prin urmare, pot ajuta firmele s\u0103 \u00ee\u0219i \u00een\u021beleag\u0103 mai bine baza de consumatori. <\/p>\n\n\n\n<p>De asemenea, este apreciat pentru acurate\u021bea sa, deoarece este derivat direct de la consumatori.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor pentru urm\u0103rirea datelor de comer\u021b electronic?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Vibetrace ofer\u0103 o platform\u0103 de date despre clien\u021bi \u0219i automatizare de marketing care v\u0103 permite s\u0103 urm\u0103ri\u021bi cele mai importante valori de comer\u021b electronic.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\">Capcane \u0219i probleme<\/h4>\n\n\n\n<p>Unele companii se str\u0103duiesc s\u0103 utilizeze eficient datele primare, deoarece nu sunt sigure de preocup\u0103rile legate de confiden\u021bialitate legate de acestea. Un lucru este s\u0103 pune\u021bi totul pe seama \u00eencerc\u0103rilor \u0219i erorilor, dar erorile pot fi costisitoare.<\/p>\n\n\n\n<p>Pentru a utiliza \u00een mod corespunz\u0103tor datele de la prima parte, companiile trebuie s\u0103 se asigure c\u0103 le colecteaz\u0103, le cur\u0103\u021b\u0103, le stocheaz\u0103 \u0219i le implementeaz\u0103 \u00een mod corespunz\u0103tor, \u00een conformitate cu cerin\u021bele legale relevante. Aceste provoc\u0103ri tehnice pot fi o povar\u0103 destul de mare pentru unele companii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Date de la a doua parte<\/h3>\n\n\n\n<p>Datele de la a doua parte, dup\u0103 cum sugereaz\u0103 \u0219i numele, sunt date care sunt colectate de o parte \u0219i apoi partajate cu alta. De fapt, sunt datele primei persoane ale altcuiva. Are o serie de utiliz\u0103ri pentru afaceri \u0219i este utilizat pe scar\u0103 larg\u0103 pentru a ajuta la aprofundarea \u00een\u021belegerii preferin\u021belor consumatorilor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ce este?<\/strong><\/h4>\n\n\n\n<p>Datele de la a doua parte sunt ob\u021binute direct de la firma care le controleaz\u0103 \u0219i care le-a adunat ini\u021bial. Exist\u0103 unele asem\u0103n\u0103ri cu datele primare \u00een ceea ce prive\u0219te tipurile de date \u0219i de unde provin ini\u021bial. Datele de la a doua parte pot include, de asemenea, activitatea pe re\u021belele sociale, sondajele clien\u021bilor, analiza site-urilor \u0219i utilizarea aplica\u021biilor, de exemplu.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>De ce este important<\/strong><\/h4>\n\n\n\n<p>Ca \u0219i \u00een cazul datelor prima parte \u0219i a datelor zero, datele de la a doua parte pot oferi comercian\u021bilor cu am\u0103nuntul \u0219i altor companii o \u00een\u021belegere mai profund\u0103 a bazei lor de clien\u021bi. Cu c\u00e2t v\u0103 cunoa\u0219te\u021bi mai bine clien\u021bii, cu at\u00e2t \u00eei pute\u021bi servi mai bine \u0219i \u00eei pute\u021bi face s\u0103 sune casele virtuale.<\/p>\n\n\n\n<p>Problemele de confiden\u021bialitate sunt minime, deoarece datele sunt achizi\u021bionate direct de la compania care le-a luat ini\u021bial, ceea ce ar trebui s\u0103 asigure conformitatea, at\u00e2ta timp c\u00e2t furnizorul este de \u00eencredere, desigur.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Capcane \u0219i probleme<\/strong><\/h4>\n\n\n\n<p>Datele de la a doua parte trebuie s\u0103 fie tratate \u00eentr-o manier\u0103 adecvat\u0103, etic\u0103. Cei care aprovizioneaz\u0103 date de la a doua parte trebuie s\u0103 se asigure c\u0103 partenerii lor sunt superioare \u0219i de \u00eencredere.&nbsp;&nbsp;<\/p>\n\n\n\n<p>De asemenea, este important ca firmele implicate s\u0103 se potriveasc\u0103 bine \u00eentre ele \u0219i s\u0103 aib\u0103 suficiente obiective comune; incompatibilitatea dintre parteneri poate cauza probleme mai departe. Acest tip de agravare este ultimul lucru de care ai nevoie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Date de la ter\u021bi<\/strong><\/h3>\n\n\n\n<p>Datele ter\u021belor p\u0103r\u021bi sunt date care provin de la companii care au ob\u021binut acele date de la o alt\u0103 parte.<\/p>\n\n\n\n<p>Este folosit \u00een mod obi\u0219nuit pentru a face direc\u021bionarea comportamental\u0103, contextual\u0103 \u0219i demografic\u0103 mai precis\u0103, astfel \u00eenc\u00e2t anumite segmente ale unei baze de consumatori s\u0103 poat\u0103 fi vizate cu o mai mare precizie \u0219i acurate\u021be.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ce este?<\/strong><\/h4>\n\n\n\n<p>Exist\u0103 agregatoare de date care cump\u0103r\u0103 date de pe diferitele site-uri web pe care au fost generate ini\u021bial. Aceasta este ceea ce se nume\u0219te date de la ter\u021bi; este colectat \u00een seturi mari de date \u0219i apoi v\u00e2ndut altor companii care doresc s\u0103-l foloseasc\u0103.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>De ce este important<\/strong><\/h4>\n\n\n\n<p>Avantajul cheie al datelor ter\u021b\u0103 parte este amploarea pe care o ofer\u0103. Permite companiilor s\u0103 aprofundeze datele despre consumatori, ob\u021bin\u00e2nd informa\u021bii detaliate despre comportamentele \u0219i preferin\u021bele lor. Prin urmare, poate permite acestor companii s\u0103 ajung\u0103 pe noi pie\u021be \u0219i categorii demografice, ajut\u00e2ndu-le s\u0103 \u00een\u021beleag\u0103 mai bine consumatorii pe care \u00eencearc\u0103 s\u0103-i ajung\u0103.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Capcane \u0219i probleme<\/strong><\/h4>\n\n\n\n<p>Unele companii cump\u0103r\u0103 date de la ter\u021bi f\u0103r\u0103 a avea un plan clar pentru integrarea acestora \u00een fluxurile de lucru existente. Acest lucru le poate l\u0103sa cu o colec\u021bie mare \u0219i confuz\u0103 de date pe care nu \u0219tiu cu adev\u0103rat s\u0103 le foloseasc\u0103 \u0219i s\u0103 \u00eencetineasc\u0103 productivitatea.<\/p>\n\n\n\n<p>Acumularea datelor \u00een acest fel v\u0103 poate face pur \u0219i simplu s\u0103 v\u0103 sim\u021bi\u021bi cople\u0219it \u0219i confuz de acestea.<\/p>\n\n\n\n<p><strong><em>Link-uri utile:<\/em><\/strong><\/p>\n\n\n\n<p>1.<a href=\"https:\/\/vibetrace.com\/ro\/pasii-get-gdpr-compliant\/\"> Pa\u0219i pentru a fi conform GDPR<\/a><\/p>\n\n\n\n<p>2.<a href=\"https:\/\/vibetrace.com\/ro\/gdpr-quiz-intrebari\/\"> \u00centreb\u0103ri GDPR Test<\/a><\/p>\n\n\n\n<p>3.<a href=\"https:\/\/vibetrace.com\/ro\/infografic-11-pasi-implementare-website-gdpr\/\"> Infografic\u0103 \u2013 11 pa\u0219i pentru a implementa GDPR pe site-ul t\u0103u web<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Datele zero-party au fost \u00eentotdeauna o surs\u0103 valoroas\u0103 de informa\u021bii fiabile pentru utilizatori. Cu schimbarea\u2026 <a title=\"Importan\u021ba datelor zero-party \u0219i cum s\u0103 ob\u021bine\u021bi profituri din acestea\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/importanta-date-zero-partide-cum-sa-ti-ai-profiti-din-acestea\/\" aria-label=\"Cite\u0219te mai multe despre Importan\u021ba datelor Zero-Party &amp; How to Profits from it\"> <\/a><\/p>","protected":false},"author":9,"featured_media":22654,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[115,125],"class_list":["post-22333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform","tag-customer-segmentation","tag-zero-party-data","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=22333"}],"version-history":[{"count":3,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22333\/revisions"}],"predecessor-version":[{"id":24284,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22333\/revisions\/24284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/22654"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=22333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=22333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=22333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}