{"id":22190,"date":"2023-06-23T12:03:07","date_gmt":"2023-06-23T12:03:07","guid":{"rendered":"https:\/\/vibetrace.com\/?p=22190"},"modified":"2023-07-04T08:19:48","modified_gmt":"2023-07-04T08:19:48","slug":"top-customer-segments-ideas-to-extract-from-a-customer-data-platform","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/idei-de-extras-de-o-platforma-de-date-clienti-segmente-top-clienti\/","title":{"rendered":"Principalele idei de segmente de clien\u021bi de extras dintr-o platform\u0103 de date despre clien\u021bi"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Cum po\u021bi ajunge la clientul t\u0103u ideal la momentul potrivit cu cea mai bun\u0103 ofert\u0103 posibil\u0103? Exist\u0103 un singur r\u0103spuns - <strong>segmentarea clien\u021bilor<\/strong>. A\u0219a-numitele platforme de date despre clien\u021bi (CDP) au schimbat modul \u00een care colect\u0103m informa\u021bii \u0219i \u021bin\u021bim campaniile.<\/p>\n\n\n\n<p>Totul pentru c\u0103 CDP-urile i-au deschis u\u0219ile <strong>Segmentarea detaliat\u0103 a clien\u021bilor<\/strong>. <\/p>\n\n\n\n<p>A<a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\"> platforma de date despre clien\u021bi<\/a> precum cel prezentat \u00een platforma de marketing all-in-one VibeTrace v\u0103 permite s\u0103 v\u0103 trata\u021bi clien\u021bii <strong>a\u0219a cum merit\u0103 \u0219i cer de la tine<\/strong> \u2013 ca indivizi unici care sunt.<\/p>\n\n\n\n<p>Dac\u0103 sunte\u021bi dup\u0103 un angajament mai mare \u0219i mai multe v\u00e2nz\u0103ri, r\u0103m\u00e2ne\u021bi cu noi p\u00e2n\u0103 la sf\u00e2r\u0219it. \u00cen aceast\u0103 postare, vom discuta, pe larg, ce este segmentarea clien\u021bilor \u0219i cum pute\u021bi valorifica segmentele de clien\u021bi <strong>pentru a ob\u021bine rezultate mai mari<\/strong>. S\u0103 ne arunc\u0103m direct \u00een ea!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce este o platform\u0103 de date despre clien\u021bi?<\/strong><\/h2>\n\n\n\n<p>O platform\u0103 de date despre clien\u021bi este o solu\u021bie software care g<strong>atereaz\u0103 \u0219i agregeaz\u0103 date de pe canalele offline \u0219i online<\/strong>, cre\u00e2nd un <strong>hub de date centralizat<\/strong>. Con\u021bine date despre clien\u021bii t\u0103i \u0219i despre fiecare interac\u021biune pe care o au <strong>la fiecare punct de contact<\/strong> cu afacerea ta.<\/p>\n\n\n\n<p>Asta este o <strong>surs\u0103 nepre\u021buit\u0103 de informa\u021bii<\/strong> pe care le pute\u021bi segmenta \u00eentr-un num\u0103r practic infinit de moduri <strong>personaliza\u021bi-v\u0103 campaniile<\/strong>. \u00cen cele din urm\u0103, acest lucru duce la un lucru - <strong>implicare sporit\u0103 \u0219i v\u00e2nz\u0103ri mai bune<\/strong>.<\/p>\n\n\n\n<p>Conform<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report\" target=\"_blank\" rel=\"noopener\"> cea mai recent\u0103 cercetare realizat\u0103 de HubSpot<\/a>, datele vor fi redate <strong>un rol esen\u021bial<\/strong> \u00een marketing \u00een 2023 \u0219i \u00een viitor. Ajut\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>36% de marketeri ajung la publicul lor mai eficient;<\/li>\n\n\n\n<li>36% de marketeri creeaz\u0103 con\u021binut extrem de eficient;<\/li>\n\n\n\n<li>36% de marketeri identific\u0103 cele mai eficiente strategii de marketing;<\/li>\n\n\n\n<li>32% de marketeri sporesc rentabilitatea investi\u021biei;<\/li>\n\n\n\n<li>29% de marketeri pentru a \u00eembun\u0103t\u0103\u021bi experien\u021ba clien\u021bilor cu m\u0103rcile.<\/li>\n<\/ul>\n\n\n\n<p>\u00cen acela\u0219i timp, <strong>53% de marketeri \u00eemp\u0103rt\u0103\u0219esc cea mai mare provocare a lor<\/strong> \u00een 2023 va fi lipsa datelor de calitate. Cu alte cuvinte, dac\u0103 pute\u021bi aduna date de calitate pentru dvs., <strong>vei fi cu un pas \u00eenainte<\/strong> a competitiei. \u0218i acest lucru este posibil cu CDP-uri \u00eencorporate precum cel de la VibeTrace.<\/p>\n\n\n\n<p><em>Pentru a ob\u021bine rezultatele dorite \u0219i pentru a da un impuls masiv afacerii dvs., tot ce ave\u021bi nevoie sunt segmentele potrivite. Dar care sunt segmentele de clien\u021bi \u00een primul r\u00e2nd? S\u0103 vedem!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce sunt segmentele de clien\u021bi?<\/strong><\/h2>\n\n\n\n<p>Procesul de segmentare a clien\u021bilor implic\u0103 <strong>separarea bazei de clien\u021bi \u00een grupuri mai mici<\/strong> unite de tr\u0103s\u0103turi specifice, calit\u0103\u021bi sau comportamentul cump\u0103r\u0103torului. Ob\u021bine\u021bi segmente de clien\u021bi direct din datele pe care le aduna\u021bi prin CDP-uri.<\/p>\n\n\n\n<p>Deoarece platformele robuste de date despre clien\u021bi agregeaz\u0103 mai multe surse de date, pute\u021bi crea acele segmente <strong>c\u00e2t de detaliat sau general pe c\u00e2t a\u021bi dori<\/strong>.<\/p>\n\n\n\n<p><strong><em>Speciali\u0219tii sf\u0103tuiesc: <\/em><\/strong><em>Cu c\u00e2t v\u0103 crea\u021bi segmentele mai detaliate, cu at\u00e2t pute\u021bi crea strategii mai bune \u2013 aprofunda\u021bi c\u00e2nd crea\u021bi segmente de clien\u021bi. Totu\u0219i, aminti\u021bi-v\u0103 s\u0103 nu le face\u021bi prea \u00eenguste!<\/em><\/p>\n\n\n\n<p>C\u00e2nd efectua\u021bi o segmentare bazat\u0103 pe mai mult dec\u00e2t doar v\u00e2rsta sau loca\u021bia, v\u0103 pute\u021bi dezvolta <strong>strategii personalizate \u0219i campanii direc\u021bionate<\/strong> cu o personalizare mai mare \u0219i detalii specifice. \u0218i acesta este motivul principal pentru care trebuie s\u0103-\u021bi segmentezi clien\u021bii.<\/p>\n\n\n\n<p>Astfel, po\u021bi fi <strong>prezent la fiecare punct de contact<\/strong> cu oferta potrivit\u0103 la momentul potrivit \u0219i s\u0103 r\u0103spund\u0103 nevoilor, cerin\u021belor \u0219i preferin\u021belor specifice ale clien\u021bilor. Cu alte cuvinte - <strong>incanta-i<\/strong>.<\/p>\n\n\n\n<p><em>Acesta este rezultatul final al cre\u0103rii segmentelor de clien\u021bi. Dar care sunt beneficiile generale? Le vom vedea \u00een sec\u021biunea urm\u0103toare.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>De ce segmenta\u021bi clien\u021bii?<\/strong><\/h2>\n\n\n\n<p>Atunci c\u00e2nd \u00ee\u021bi adaptezi mesajul \u0219i abordarea la dorin\u021bele specifice ale clien\u021bilor, po\u021bi s\u0103 le po\u021bi promova <strong>un mod mai bun, mai atr\u0103g\u0103tor<\/strong>. Datorit\u0103 segment\u0103rii clien\u021bilor, pute\u021bi:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Crea\u021bi experien\u021be \u00eembun\u0103t\u0103\u021bite \u0219i personalizate<\/strong><\/h3>\n\n\n\n<p>In conformitate cu<a href=\"https:\/\/www.slideshare.net\/adobe\/adobe-personalization-2020-survey-of-consumers-and-marketers\" target=\"_blank\" rel=\"noopener\"> Sondaj de personalizare Adobe<\/a>, <strong>89% procente dintre marketeri<\/strong> vede\u021bi un efect pozitiv asupra rentabilit\u0103\u021bii investi\u021biei atunci c\u00e2nd personaliza\u021bi campaniile. Asta pentru c\u0103 vorbe\u0219ti direct cu clien\u021bii t\u0103i cu ofertele potrivite \u00een fiecare etap\u0103 a c\u0103l\u0103toriei lor.<\/p>\n\n\n\n<p>Re\u021bine\u021bi c\u0103 fiecare client este diferit, iar crearea de experien\u021be personalizate are un impact masiv asupra rezultatelor:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cele mai recente cercet\u0103ri despre personalizare sugereaz\u0103 c\u0103 aproape <strong>50% de clien\u021bi \u00ee\u0219i vor repeta achizi\u021biile <\/strong>dac\u0103 beneficiaz\u0103 de o experien\u021b\u0103 de cump\u0103r\u0103turi personalizat\u0103. (<a href=\"https:\/\/segment.com\/state-of-personalization-report\/\" target=\"_blank\" rel=\"noopener\">Twilio<\/a>)<\/li>\n\n\n\n<li><strong>67% de clien\u021bi necesit\u0103 recomand\u0103ri relevante<\/strong>, \u0219i <strong>66% necesit\u0103 mesaje personalizate<\/strong> aliniate cu nevoile lor. (<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a>)<\/li>\n\n\n\n<li><strong>78% dintre clien\u021bi au \u0219anse mai mari s\u0103 v\u0103 recomande marca<\/strong> prietenilor \u0219i familiei dac\u0103 oferi\u021bi o experien\u021b\u0103 personalizat\u0103. (<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a>)<\/li>\n<\/ol>\n\n\n\n<p>Acest lucru arat\u0103 c\u0103 personalizarea este un ingredient crucial pentru succes. Dar pentru a crea cu succes mesaje personalizate \u0219i pentru a folosi a<a href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\"> motor de recomandari de produse<\/a>, ave\u021bi nevoie de datele \u0219i de segmentele de clien\u021bi pe care le pute\u021bi ob\u021bine.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu segmentarea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Pe baza unui CDP puternic, vei putea segmenta clien\u021bii pe statutul RFM, CLV sau multe alte elemente pentru segmente de marketing de succes.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/segmentarea-clientilor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Optimiza\u021bi campaniile vizate<\/strong><\/h3>\n\n\n\n<p>Fiecare afacere viseaz\u0103 s\u0103 aib\u0103 o baz\u0103 vast\u0103 de clien\u021bi. Ceea ce conteaz\u0103 cel mai mult nu este dimensiunea, ci c\u00e2t pl\u0103tesc acei clien\u021bi. Sunt cump\u0103r\u0103tori repeta? Pentru c\u0103 dac\u0103 nu, <strong>doar pierzi profituri<\/strong>.<\/p>\n\n\n\n<p>Segmentarea clien\u021bilor v\u0103 ajut\u0103 <strong>\u00een\u021belege\u021bi mai bine cum interac\u021bioneaz\u0103 oamenii<\/strong> cu afacerea \u0219i campaniile dvs. Astfel, v\u0103 pute\u021bi optimiza campaniile \u0219i <strong>ghionte\u0219te subtil clien\u021bii<\/strong> la pasul urm\u0103tor din p\u00e2lnie.<\/p>\n\n\n\n<p>Dac\u0103 trata\u021bi fiecare client \u00een acela\u0219i mod \u0219i \u00eei viza\u021bi pe to\u021bi cu acela\u0219i mesaj din nou \u0219i din nou, rezultatele nu se vor \u00eembun\u0103t\u0103\u021bi. Cel mai probabil nu vei reu\u0219i s\u0103-i conduci la <strong>urm\u0103toarea etap\u0103 a ciclului de via\u021b\u0103 al clientului<\/strong>.<\/p>\n\n\n\n<p><em>Prin segmentarea clien\u021bilor, pute\u021bi crea \u0219i executa campanii \u00eembun\u0103t\u0103\u021bite, pute\u021bi \u00eentre\u021bine rela\u021bii \u0219i le pute\u021bi demonstra clien\u021bilor c\u0103 v\u0103 pas\u0103 \u00een mod special de ei. \u0218i asta duce la un rezultat logic.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Cre\u0219te\u021bi v\u00e2nz\u0103rile \u0219i veniturile<\/strong><\/h3>\n\n\n\n<p>Datele sunt explicite pe aceasta \u2013 campanii create \u00een jurul segment\u0103rii clien\u021bilor <strong>poate cre\u0219te veniturile cu 760%<\/strong>. (<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/guide-to-segmentation-for-the-evolving-marketer\/\" target=\"_blank\" rel=\"noopener\">Monitor campanie<\/a>)<\/p>\n\n\n\n<p>Acesta este un rezultat direct al cre\u0219terii ratelor de deschidere \u0219i al CTR \u0219i al sc\u0103derii dezabon\u0103rilor. Prin platformele de date despre clien\u021bi \u0219i segmentele de clien\u021bi, pute\u021bi <strong>produce con\u021binut \u0219i campanii relevante<\/strong>. \u0218i c\u00e2nd se \u00eent\u00e2mpl\u0103 asta, clien\u021bilor \u00eencep s\u0103 le pese.<\/p>\n\n\n\n<p><em>Totul pentru c\u0103 le-ai ar\u0103tat prima dat\u0103 c\u0103 \u00ee\u021bi pas\u0103 de dorin\u021bele \u0219i interesele lor.<\/em><\/p>\n\n\n\n<p>Dac\u0103 \u00eenc\u0103 nu sunte\u021bi sigur cum s\u0103 segmenta\u021bi clien\u021bii \u00eentr-un mod semnificativ, mai jos am adunat c\u00e2teva dintre <strong>cele mai populare tr\u0103s\u0103turi \u0219i caracteristici<\/strong>. Vei descoperi si tu <strong>idei de segmente cheie de clien\u021bi<\/strong> pute\u021bi extrage din CDP-ul dvs., a\u0219a c\u0103 continua\u021bi s\u0103 citi\u021bi pentru a \u00eencepe s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi campaniile de marketing ast\u0103zi!<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Tr\u0103s\u0103turi populare utilizate \u00een segmentarea clien\u021bilor<\/strong><\/h2>\n\n\n\n<p>\u00cen primul r\u00e2nd, permite\u021bi-mi s\u0103 subliniez c\u0103 datele pe care le adun\u0103 CDP-ul dvs. au surse diferite \u0219i, prin urmare, vin \u00een diferite tipuri. \u0218i prin asta, vreau s\u0103 spun <strong>modul \u0219i canalul folosit pentru a-l achizi\u021biona<\/strong>. Ca urmare, ve\u021bi avea la dispozi\u021bie patru tipuri principale de date:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Date zero-party<\/li>\n\n\n\n<li>Date de la prima parte<\/li>\n\n\n\n<li>Date de la a doua parte<\/li>\n\n\n\n<li>Date de la ter\u021bi<\/li>\n<\/ul>\n\n\n\n<p>Citi\u021bi mai multe despre <a href=\"https:\/\/vibetrace.com\/ro\/zero-and-first-party-data-importance-and-time-tested-implementation-strategies\/\" data-type=\"post\" data-id=\"21640\">zero \u0219i prima parte<\/a> date.<\/p>\n\n\n\n<p>Ei au specificul lor, iar noi <strong>le-am discutat pe larg chiar aici<\/strong>. Re\u021bine\u021bi c\u0103 datele zero-party sunt cele mai fiabile, dar cu cel mai mic domeniu de aplicare, \u00een timp ce datele ter\u021b\u0103 parte au o acoperire mai mare, dar sunt cele mai pu\u021bin fiabile.<\/p>\n\n\n\n<p>Combinarea acestor tipuri de date v\u0103 va ajuta <strong>amesteca\u021bi \u0219i potrivi\u021bi tr\u0103s\u0103turile specifice<\/strong>, comportamente \u0219i interese pentru <strong>crea\u021bi mesaje eficiente<\/strong> \u0219i ajunge\u021bi la clien\u021bii dvs. ideali printr-o segmentare semnificativ\u0103.<\/p>\n\n\n\n<p><em>S\u0103 vedem c\u00e2teva exemple populare de tr\u0103s\u0103turi care provin din diferite tipuri de date.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exemple de tr\u0103s\u0103turi populare de utilizat pentru segmentare<\/strong><\/h3>\n\n\n\n<p><strong>Punctul de inceput<\/strong> pentru multe afaceri este sexul \u0219i v\u00e2rsta. Desigur, dac\u0103 o companie opereaz\u0103 la nivel local, loca\u021bia este pe locul doi. Pentru a ad\u0103uga profunzime, include\u021bi etapa c\u0103l\u0103toriei clientului \u0219i activitatea specific\u0103 pe site.<\/p>\n\n\n\n<p>Pentru acel plus de personalizare, pute\u021bi atribui valori \u0219i tr\u0103s\u0103turi de personalitate clien\u021bilor dvs. Cu alte cuvinte, colectarea datelor \u0219i segmentarea acestora <strong>se refer\u0103 la persoana ideal\u0103 de cump\u0103r\u0103tor<\/strong> (sau persoane, dac\u0103 exist\u0103 mai multe) pe care le-a\u021bi dezvoltat atunci c\u00e2nd v-a\u021bi \u00eenceput afacerea.<\/p>\n\n\n\n<p><em>\u00cen func\u021bie de caracteristicile predominante pe care le alege\u021bi pentru segmentele dvs. de clien\u021bi, pute\u021bi dezvolta mai multe modele valoroase. Mai jos, vom acoperi pe scurt unele dintre cele mai populare.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tipuri de segmente de clien\u021bi<\/strong><\/h2>\n\n\n\n<p>Acum c\u0103 \u0219ti\u021bi ce tr\u0103s\u0103turi sunt \u0219i ce tipuri de date pute\u021bi agrega \u00eentr-un CDP, s\u0103 ne uit\u0103m la cele mai comune segmente de clien\u021bi. Sunt <strong>modele testate \u00een timp<\/strong> care ofer\u0103 un punct de plecare excelent atunci c\u00e2nd \u00eencepe\u021bi s\u0103 v\u0103 crea\u021bi propriile segmente de clien\u021bi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments-878x1024.png\" alt=\"\" class=\"wp-image-22446\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/types-of-cutomer-segments.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Segmente demografice<\/strong><\/h3>\n\n\n\n<p>Caracteristicile demografice sunt <strong>caracteristici generale<\/strong> \u00eemp\u0103rt\u0103\u0219it\u0103 de grupurile sociale. Pute\u021bi utiliza aceste caracteristici generale pentru a v\u0103 segmenta clien\u021bii \u00een func\u021bie de v\u00e2rst\u0103, stare civil\u0103, sex \u0219i ocupa\u021bie.<\/p>\n\n\n\n<p>Acestea dezv\u0103luie o mul\u021bime de <strong>perspective ac\u021bionabile<\/strong> despre publicul \u021bint\u0103 \u2013 c\u00e2t de bine sunt, de ce ar putea fi interesat \u0219i identifica\u021bi nevoile lor, \u00een func\u021bie de aceste caracteristici. Lua\u021bi \u00een considerare un client de 44 de ani cu un loc de munc\u0103 bine pl\u0103tit \u2013 nevoile lor vor diferi \u00een mod semnificativ de cele ale unui student universitar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Segmente psihologice<\/strong><\/h3>\n\n\n\n<p>Caracteristici psihologice <strong>introduce\u021bi mai multe detalii<\/strong>. Ele cuprind de obicei <strong>tr\u0103s\u0103turi de personalitate<\/strong> care v\u0103 poate spune despre dvs <strong>valorile si dorintele clientilor<\/strong>.<\/p>\n\n\n\n<p>\u00cen func\u021bie de personalitatea lor, \u00ee\u021bi po\u021bi adapta mesajele \u0219i chiar tonul vocii atunci c\u00e2nd comunici cu persoane din diferite segmente. Caracteristicile psihologice sunt mai greu de determinat dec\u00e2t datele demografice, dar ofer\u0103 informa\u021bii valoroase care v\u0103 pot ajuta <strong>alinia\u021bi-v\u0103 ofertele la interesele clien\u021bilor dvs<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Segmentarea comportamental\u0103<\/strong><\/h3>\n\n\n\n<p>C\u00e2nd lua\u021bi \u00een considerare comportamentul clien\u021bilor, v\u0103 pute\u021bi segmenta baza \u00een func\u021bie de <strong>modul \u00een care oamenii interac\u021bioneaz\u0103 cu marca dvs<\/strong>. Au r\u0103sfoit mai multe categorii f\u0103r\u0103 s\u0103 cumpere? Au ad\u0103ugat produse \u00een co\u0219ul lor \u0219i apoi le-au abandonat?<\/p>\n\n\n\n<p>Comportamentul clien\u021bilor \u00een magazinul dvs. \u0219i interac\u021biunile acestora cu campaniile v\u0103 pot ar\u0103ta ce le pas\u0103 oamenilor. Aceste caracteristici te pot ajuta chiar s\u0103 spui <strong>c\u00e2t de aproape sunt clien\u021bii de conversie<\/strong> \u0219i ce ac\u021biuni pute\u021bi \u00eentreprinde pentru a-i duce mai departe \u00een c\u0103l\u0103toria lor.<\/p>\n\n\n\n<p>Aspecte precum activitatea, implicarea \u0219i stadiul c\u0103l\u0103toriei clien\u021bilor sunt toate folosite pentru a crea un segment comportamental.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Segmentarea pe baza cerin\u021belor<\/strong><\/h3>\n\n\n\n<p>Pentru a crea astfel de segmente, trebuie s\u0103 r\u0103spunde\u021bi de ce un client ar fi interesat de produsele dvs. <strong>Ce beneficii le oferi\u021bi<\/strong> dac\u0103 fac cump\u0103r\u0103turi de la tine?<\/p>\n\n\n\n<p>Fiecare afacere are un <strong>punct de vanzare unic<\/strong> \u0219i <strong>propunere de valoare<\/strong>. C\u00e2nd v\u0103 concretiza\u021bi clientul ideal \u0219i <strong>identifica punctele lor dureroase<\/strong>, pute\u021bi prezenta oamenilor din segmente bazate pe cerin\u021be cu oferte relevante care vizeaz\u0103 exact punctele dureroase.<\/p>\n\n\n\n<p>Testele \u0219i sondajele sunt o modalitate excelent\u0103 de a identifica punctele dureroase \u0219i <strong>\u00een\u021belege\u021bi cerin\u021bele clien\u021bilor dvs<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Segmentarea pe baza valorii<\/strong><\/h3>\n\n\n\n<p>Pute\u021bi spune c\u00e2t de valoros este fiecare client? Dac\u0103 \u00ee\u021bi segmentezi baza \u00een func\u021bie de c\u00e2t cheltuiesc pe ofertele tale, \u00ee\u021bi po\u021bi \u00eembun\u0103t\u0103\u021bi strategiile de v\u00e2nz\u0103ri.<\/p>\n\n\n\n<p><strong>De exemplu<\/strong>, dac\u0103 ave\u021bi vizitatori obi\u0219nui\u021bi cu foarte pu\u021bine achizi\u021bii, \u00eei pute\u021bi viza cu oferte de v\u00e2nzare \u00eencruci\u0219at\u0103 pentru a le cre\u0219te valoarea. \u00cen acela\u0219i timp, pute\u021bi recompensa clien\u021bii de mare valoare cu diverse bonusuri, reduceri, puncte de fidelitate \u0219i a\u0219a mai departe pentru a-i \u00eencuraja s\u0103 continue s\u0103 fie cel pu\u021bin la fel de valoro\u0219i.<\/p>\n\n\n\n<p>Pentru a segmenta clien\u021bii \u00een func\u021bie de valoarea lor, trebuie <strong>monitorizeaz\u0103 obiceiurile lor de cump\u0103rare<\/strong> \u2013 c\u00e2t de des, c\u00e2t de mult \u0219i care este valoarea medie a achizi\u021biilor pe care le fac. \u00cen plus, pute\u021bi viza \u00een mod specific clien\u021bii foarte mul\u021bumi\u021bi. Cu c\u00e2t sunt mai ferici\u021bi, cu at\u00e2t devin mai loiali \u0219i <strong>cu c\u00e2t valoarea lor este mai mare<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Alte idei de segmente de clien\u021bi<\/strong><\/h3>\n\n\n\n<p>Pe l\u00e2ng\u0103 aceste segmente, merit\u0103 men\u021bionat \u00eenc\u0103 dou\u0103 idei:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Segmentarea geografic\u0103<\/strong> \u2013 atunci c\u00e2nd segmentezi oamenii \u00een func\u021bie de loca\u021bia lor specific\u0103, este <strong>mai u\u0219or s\u0103-\u021bi p\u0103strezi ofertele relevante<\/strong>. Oamenii din Alaska nu au nevoie de obicei de coduri de reducere pentru crop tops.<\/li>\n\n\n\n<li><strong>Segmentarea tehnografic\u0103<\/strong> \u2013 acesta este un segment foarte interesant. Pute\u021bi optimiza c\u0103l\u0103toriile de conversie \u0219i interac\u021biunile cu punctele de contact atunci c\u00e2nd \u0219ti\u021bi <strong>cum te g\u0103sesc clien\u021bii t\u0103i<\/strong> \u0219i ce dispozitive prefer\u0103. Imagina\u021bi-v\u0103 c\u0103 80% din traficul dvs. vine de pe dispozitive mobile \u0219i nu ave\u021bi cel pu\u021bin un site receptiv.<\/li>\n<\/ol>\n\n\n\n<p>Segmentarea poate fi u\u0219oar\u0103 dac\u0103 ai <strong>o platform\u0103 robust\u0103 de date despre clien\u021bi<\/strong>. Dar strategia ta de segmentare nu se poate baza doar pe ea. \u00cen sec\u021biunea urm\u0103toare, vom discuta despre cum s\u0103 \u00eencepem \u0219i s\u0103 organiza\u021bi procesul de segmentare a clien\u021bilor <strong>pentru un impact pozitiv maxim<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum s\u0103 \u00eencepe\u021bi s\u0103 v\u0103 segmenta\u021bi clien\u021bii?<\/strong><\/h2>\n\n\n\n<p>Obiectivele de afaceri sunt \u00een fruntea dezvolt\u0103rii unei strategii de segmentare a clien\u021bilor. Fie c\u0103 este vorba despre cre\u0219tere, gradul de con\u0219tientizare, implicarea sporit\u0103 a clien\u021bilor, c\u0103l\u0103toria \u0219i experien\u021ba clien\u021bilor \u00eembun\u0103t\u0103\u021bite \u0219i personalizate, trebuie s\u0103 <strong>fii clar cu privire la obiectivele tale<\/strong> pentru a dezvolta segmente relevante.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers-878x1024.png\" alt=\"\" class=\"wp-image-22445\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/how-to-start-segmenting-your-customers.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>Restul include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Colecta\u021bi date<\/strong> \u2013 ai \u00eencredere \u00een CDP-ul t\u0103u. V\u0103 va ajuta s\u0103 culege\u021bi \u0219i s\u0103 organiza\u021bi date din mai multe surse - de la date zero la date ter\u021be. Destul de cur\u00e2nd, achizi\u021bionarea de date ter\u021b\u0103 parte va fi practic imposibil\u0103. Folosi\u021bi aceast\u0103 oportunitate pentru a v\u0103 concentra asupra datelor zero \u0219i primare. Acces limitat, dar foarte precis.<\/li>\n\n\n\n<li><strong>Stabili\u021bi obiective de marketing<\/strong> \u2013 c\u00e2nd vine vorba de marketing, ceea ce vrei s\u0103 ob\u021bii trebuie s\u0103 fie m\u0103surabil. Cea mai bun\u0103 abordare este s\u0103 seta\u021bi a\u0219a-numitul <strong>Obiective SMART<\/strong> \u2013 specific, m\u0103surabil, realizabil, relevant \u0219i limitat \u00een timp. Ei vor informa modul \u00een care v\u0103 segmenta\u021bi clien\u021bii. Acesta este urm\u0103torul pas \u00een strategie.<\/li>\n\n\n\n<li><strong>Alege\u021bi un tip de segment<\/strong> \u2013 fiecare idee pentru segmentele de clien\u021bi are avantajele \u0219i dezavantajele ei. Lua\u021bi \u00een considerare ceea ce se aliniaz\u0103 cel mai bine cu obiectivele dvs., amesteca\u021bi \u0219i potrivi\u021bi tr\u0103s\u0103turile \u0219i asigura\u021bi-v\u0103 c\u0103 nu v\u0103 \u00eengusta\u021bi sau prea ample. Dac\u0103 face\u021bi segmente prea specifice, eforturile dvs. ar putea avea un efect direct asupra rezultatelor acelor clien\u021bi specifici, dar acestea ar fi at\u00e2t de pu\u021bine, \u00eenc\u00e2t nu v\u0103 va afecta performan\u021ba general\u0103.<\/li>\n\n\n\n<li><strong>Adaug\u0103 etichete<\/strong> \u2013 atunci c\u00e2nd utiliza\u021bi platforme de marketing all-in-one precum VibeTrace, pute\u021bi atribui cu u\u0219urin\u021b\u0103 etichete, atribute \u0219i evenimente specifice clien\u021bilor dvs. pentru a le grupa \u00een segmente specifice. La r\u00e2ndul lor, acestea vor declan\u0219a evenimente specifice din fluxurile dvs. de lucru, ajut\u00e2ndu-v\u0103 s\u0103 v\u0103 automatiza\u021bi sarcinile.<\/li>\n\n\n\n<li><strong>Seta\u021bi KPI \u0219i monitoriza\u021bi campaniile<\/strong> \u2013 \u00een cele din urm\u0103, obiectivul de segmentare a clien\u021bilor este de a spori rezultatele campaniilor de marketing. \u00ce\u021bi cuno\u0219ti OKR-urile \u0219i de ce vei folosi segmente de clien\u021bi pentru a le atinge. Acum este momentul s\u0103 v\u0103 stabili\u021bi anumite KPI pentru a m\u0103sura eficien\u021ba eforturilor dvs. \u00cen func\u021bie de diferitele campanii (pentru con\u0219tientizare, implicare, conversii etc.), seta\u021bi cel pu\u021bin un KPI de monitorizat \u2013 CTR-urile ar putea fi adecvate \u00een campaniile de conversie, o sc\u0103dere a ratelor de dezabonare v\u0103 poate ajuta s\u0103 vede\u021bi dac\u0103 campania de implicare este un succes, \u0219i a\u0219a mai departe.<\/li>\n<\/ol>\n\n\n\n<p>Cel mai important, nu uita <strong>face\u021bi-v\u0103 comunicarea centrat\u0103 pe client<\/strong>. Acesta este scopul segment\u0103rii. \u0218i nu \u00een ultimul r\u00e2nd, trata\u021bi-v\u0103 segmentele \u00een mod diferit.<\/p>\n\n\n\n<p><em>Re\u021bine\u021bi \u2013 personalizarea campaniilor \u0219i men\u021binerea relevan\u021bei sunt modalitatea de a accelera cre\u0219terea \u0219i de a cre\u0219te rezultatele. E\u0219ti gata s\u0103 \u00eencepi?<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A recapitula<\/strong><\/h2>\n\n\n\n<p>Clien\u021bilor contemporani nu le pas\u0103 de promisiuni sau de caracteristici. Le pas\u0103 <strong>beneficii \u0219i m\u0103rci c\u0103rora le pas\u0103 \u00een schimb<\/strong>.<\/p>\n\n\n\n<p>Prin segmentele de clien\u021bi, pute\u021bi <strong>personaliza\u021bi-v\u0103 campaniile la scar\u0103<\/strong> \u0219i r\u0103spunde nevoilor \u0219i dorin\u021belor oamenilor cu <strong>oferte relevante<\/strong>. <\/p>\n\n\n\n<p>Le pute\u021bi \u00eembun\u0103t\u0103\u021bi \u0219i \u00eembun\u0103t\u0103\u021bi c\u0103l\u0103toria clien\u021bilor \u0219i s\u0103 le optimiza\u021bi pentru fiecare punct de contact posibil pe calea de conversie.<\/p>\n\n\n\n<p>La <strong>segmenteaz\u0103 eficient<\/strong> este s\u0103 \u0219tii ce vrei s\u0103 ob\u021bii \u0218I s\u0103-\u021bi cuno\u0219ti clien\u021bii. Pentru a face acest lucru, trebuie s\u0103 distruge\u021bi silozurile de date \u0219i s\u0103 profita\u021bi de puterea platformelor de date ale clien\u021bilor. Vede\u021bi VibeTrace CDP \u00een ac\u021biune \u2013 <strong>Rezerv\u0103-\u021bi demonstra\u021bia ast\u0103zi<\/strong>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Cum po\u021bi ajunge la clientul t\u0103u ideal la momentul potrivit cu cea mai bun\u0103 ofert\u0103... <a title=\"Principalele idei de segmente de clien\u021bi de extras dintr-o platform\u0103 de date despre clien\u021bi\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/idei-de-extras-de-o-platforma-de-date-clienti-segmente-top-clienti\/\" aria-label=\"Cite\u0219te mai multe despre Topul segmentelor de clien\u021bi idei de extras dintr-o platform\u0103 de date despre clien\u021bi\"> <\/a><\/p>","protected":false},"author":9,"featured_media":22194,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[115,89],"class_list":["post-22190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform","tag-customer-segmentation","tag-level2","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=22190"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/22194"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=22190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=22190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=22190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}