{"id":22143,"date":"2023-06-21T20:36:22","date_gmt":"2023-06-21T20:36:22","guid":{"rendered":"https:\/\/vibetrace.com\/?p=22143"},"modified":"2023-07-04T06:01:02","modified_gmt":"2023-07-04T06:01:02","slug":"the-final-guide-for-writing-effective-email-subject-lines","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/ghidul-final-pentru-scrierea-liniilor-eficiente-de-subiect-e-mail\/","title":{"rendered":"Ghidul final pentru scrierea unor linii de subiect eficiente pentru e-mail"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Succesul marketingului prin e-mail se bazeaz\u0103 pe un lucru specific - <strong>linii de subiect<\/strong>. Dac\u0103 ai reu\u0219it \u00een marketingul prin e-mail, ai f\u0103cut un lucru corect - ai reu\u0219it s\u0103 \u021bin\u0103 subiectul, iar acum <strong>capteaz\u0103 aten\u021bia abona\u021bilor<\/strong>.<\/p>\n\n\n\n<p>Indiferent dac\u0103 trimite\u021bi buletine informative sau recomand\u0103ri de produse, trebuie s\u0103 v\u0103 crea\u021bi e-mailurile \u021bin\u00e2nd cont de client. \u0218i asta \u00eencepe cu ceva la fel de scurt ca subiectul.<\/p>\n\n\n\n<p>\u00cen articolul de ast\u0103zi, vei descoperi <strong>sfaturi pre\u021bioase \u0219i inspira\u021bie<\/strong> pentru realizarea de subiecte de succes. <\/p>\n\n\n\n<p>Vom discuta totul, de la cele mai bune practici la cele mai frecvente gre\u0219eli \u0219i, nu \u00een ultimul r\u00e2nd, cum s\u0103 v\u0103 testa\u021bi subiectele pentru a le \u00eembun\u0103t\u0103\u021bi performan\u021ba.<\/p>\n\n\n\n<p><em>S\u0103 \u00eencepem cu partea practic\u0103 a cre\u0103rii liniilor de subiect!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cele mai bune practici pentru scrierea liniilor de subiect<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/best-practices-for-writing-subject-lines-878x1024.png\" alt=\"\" class=\"wp-image-22441\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/best-practices-for-writing-subject-lines-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/best-practices-for-writing-subject-lines-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/best-practices-for-writing-subject-lines-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/best-practices-for-writing-subject-lines-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/best-practices-for-writing-subject-lines.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>Fiecare marketer are propria sa abordare pentru a le scrie. Totu\u0219i, exist\u0103 unele <strong>reguli generale universale<\/strong> de care s\u0103 te \u021bii c\u00e2nd crea\u021bi aceste buc\u0103\u021bi de exemplare de dimensiuni mici. <\/p>\n\n\n\n<p>Le-am adunat \u00eentr-un singur loc pentru a v\u0103 referi <strong>c\u00e2nd vrei s\u0103 ie\u0219i \u00een eviden\u021b\u0103<\/strong> din sutele de e-mailuri primite de clien\u021bii t\u0103i.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">G\u0103si\u021bi lungimea potrivit\u0103<\/h3>\n\n\n\n<p><strong>Scurt \u0219i dulce<\/strong> rezum\u0103 atunci c\u00e2nd vine vorba de scrierea liniilor de subiect. Exist\u0103 mai multe motive pentru asta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Majoritatea clien\u021bilor t\u0103i \u00ee\u0219i citesc e-mailurile pe dispozitivele mobile \u2013 <strong>4 din 10 persoane<\/strong> deschide e-mailurile prin intermediul aplica\u021biilor mobile. Dac\u0103 r\u00e2ndurile dvs. de subiect sunt lungi, exist\u0103 \u0219ansa ca abona\u021bii s\u0103 nu le poat\u0103 citi \u00een \u00eentregime.<\/li>\n\n\n\n<li>Studiile arat\u0103 c\u0103 subiec\u021bii mai scunzi au rate de deschidere mai bune - <strong>18.26% pentru subiecte de patru cuvinte<\/strong>, \u0219i rate \u00eembun\u0103t\u0103\u021bite de clic pentru deschidere la <strong>10.8% pentru cele cu nou\u0103 cuvinte<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>G\u0103sirea aceluia\u0219i punct favorabil pentru publicul dvs. necesit\u0103 teste extinse \u0219i multe experimente. Re\u021bine\u021bi c\u0103 majoritatea clien\u021bilor de e-mail vor ap\u0103rea <strong>p\u00e2n\u0103 la 43-44 de caractere<\/strong>. Combina\u021bi aceste cuno\u0219tin\u021be cu preferin\u021bele destinatarilor \u0219i merge\u021bi de acolo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alege\u021bi limba potrivit\u0103<\/h3>\n\n\n\n<p>\u0218tiind c\u00e2t de mult ar trebui s\u0103 fie liniile de subiect ale e-mailului, v\u0103 duce la urm\u0103torul pas - decide\u021bi ce cuvinte specifice s\u0103 utiliza\u021bi. Nu uita\u021bi c\u0103 ave\u021bi propriet\u0103\u021bi imobiliare limitate \u00een c\u0103su\u021bele de e-mail ale abona\u021bilor dvs. - profita\u021bi la maximum de ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00cenc\u0103rca\u021bi-v\u0103 limba<\/strong> \u2013 selecta\u021bi \u201ecuvinte puternice\u201d relevante pentru a v\u0103 supra\u00eenc\u0103rca copia \u0219i a determina clien\u021bii s\u0103 treac\u0103 la ac\u021biune. Astfel de cuvinte se \u00eencadreaz\u0103 \u00een patru mari categorii - trezirea curiozit\u0103\u021bii, crearea FOMO, construirea \u00eencrederii \u0219i apelarea la vanitate. Verifica\u021bi CMI-urile<a href=\"https:\/\/contentmarketinginstitute.com\/articles\/words-convert-test\/\" target=\"_blank\" rel=\"noopener\"> <strong>cuvinte de putere<\/strong><\/a> \u0219i declan\u0219eaz\u0103 exact r\u0103spunsul emo\u021bional pe care \u00eel dore\u0219ti!<\/li>\n\n\n\n<li><strong>Evita\u021bi declan\u0219atoarele de spam<\/strong> \u2013 a\u0219a cum exist\u0103 cuvinte orientate spre ac\u021biune care pot incita emo\u021bii specifice \u0219i pot ob\u021bine r\u0103spunsul dorit, exist\u0103 tone de cuvinte spam pe care dori\u021bi s\u0103 le evita\u021bi. Verific\u0103<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30684\/the-ultimate-list-of-email-spam-trigger-words.aspx\" target=\"_blank\" rel=\"noopener\"> <strong>lista suprem\u0103 creat\u0103 de HubSpot<\/strong><\/a> \u2013 mai mult de 390 de cuvinte spam de evitat!<\/li>\n<\/ul>\n\n\n\n<p><em>Alegerea cuvintelor potrivite nu este suficient\u0103 pentru a v\u0103 transmite mesajul. S\u0103 vedem ce altceva!<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimiza\u021bi pentru dispozitive<\/h3>\n\n\n\n<p>Dup\u0103 cum sa men\u021bionat mai sus, majoritatea destinatarilor dvs. \u00ee\u0219i vor vedea e-mailurile pe dispozitivele mobile. De aceea este esen\u021bial s\u0103-l p\u0103strezi <strong>scurt \u0219i la obiect<\/strong>. \u00cen plus, pute\u021bi utiliza diverse instrumente pentru a v\u0103 ajuta s\u0103 verifica\u021bi lungimea \u0219i caracterul atractiv al copiei dvs.<\/p>\n\n\n\n<p>Pute\u021bi <strong>profita\u021bi la maximum de imobilul limitat<\/strong> reduc\u00e2nd semnele de punctua\u021bie \u0219i chiar schimb\u00e2nd cuvintele cu emoji. Acestea sunt chiar tactici <strong>cre\u0219te ratele de deschidere<\/strong>. Mai jos, vom trece peste diferite sfaturi \u0219i trucuri despre cum s\u0103 realiza\u021bi acest lucru!<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 cre\u0219te\u021bi ratele de deschidere prin optimizarea liniilor de subiect?<\/h2>\n\n\n\n<p>Optimizarea va fi crucial\u0103 pentru a profita la maximum de pu\u021binele caractere pe care le pute\u021bi folosi. Dar optimiza\u021bi \u00eentotdeauna \u021bin\u00e2nd cont de publicul \u021bint\u0103. \u0218i asta m\u0103 aduce la cel mai proeminent aspect \u2013 personalizarea!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cum se utilizeaz\u0103 personalizarea \u00een liniile de subiect?<\/strong><\/h3>\n\n\n\n<p>Marketingul de ast\u0103zi se bazeaz\u0103 pe <a href=\"https:\/\/vibetrace.com\/ro\/personalizare-important-marketing\/\" data-type=\"post\" data-id=\"11348\">personalizare<\/a> pentru a ob\u021bine rezultate mai bune. \u00cen calitate de agen\u021bi de marketing, am \u00eenv\u0103\u021bat clien\u021bii s\u0103 se bucure de aceast\u0103 not\u0103 personal\u0103, iar acum ei o caut\u0103 \u00een mod activ.<\/p>\n\n\n\n<p>O modalitate excelent\u0103 de a personaliza liniile de subiect ale e-mailului este s\u0103 valorifica\u021bi informa\u021biile pe care le aduna\u021bi \u0219i profilurile de cump\u0103r\u0103tor pe care le pute\u021bi crea prin<a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\"> <strong>platforme de date despre clien\u021bi<\/strong><\/a>. <\/p>\n\n\n\n<p>Pute\u021bi folosi dorin\u021ba clien\u021bilor de a primi comunicare personalizat\u0103 \u00een avantajul dvs. atunci c\u00e2nd crea\u021bi linii de subiect, pentru a <strong>vorbesc direct cu indivizii <\/strong>cu ajutorul informa\u021biilor din CDP. Pute\u021bi personaliza liniile de subiect prin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adresarea clien\u021bilor <strong>\u00een numele unei persoane reale<\/strong> de la compania ta, nu doar un brand anonim;<\/li>\n\n\n\n<li><strong>Adaug\u0103 numele lor<\/strong> \u00een subiect sau \u00een previzualizare \u2013 pute\u021bi crea <strong>linii de subiect dinamice<\/strong> folosind reguli \u0219i etichete \u00eencorporate. \u00cen acest fel, numele se va schimba \u00een func\u021bie de numele destinatarului c\u00e2nd ajunge \u00een c\u0103su\u021ba de e-mail.<\/li>\n\n\n\n<li><strong>Ad\u0103uga\u021bi ora\u0219ele\/regiunile\/\u021b\u0103rile lor<\/strong> \u2013 la fel ca \u0219i \u00een cazul numelor, le pute\u021bi ad\u0103uga pentru a le schimba dinamic prin reguli \u0219i etichete. G\u00e2ndi\u021bi-v\u0103 la v\u00e2nzarea p\u0103l\u0103riilor de soare \u2013 nu ar fi grozav s\u0103 trimite\u021bi un e-mail cu o linie de subiect precum \u201eAp\u0103ra\u021bi-v\u0103 cu stil \u00eempotriva valului de c\u0103ldur\u0103 \u00een Texas \ud83d\ude0e\u201d? Cu un subiect dinamic, Texasul va fi schimbat cu altceva, \u00een func\u021bie de loca\u021bia destinatarilor.<\/li>\n<\/ul>\n\n\n\n<p>Dac\u0103 v\u0103 dau acest ultim exemplu, m\u0103 aduce la o alt\u0103 modalitate grozav\u0103 de optimizare a liniilor de subiect \u2013 emoji-urile!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cum s\u0103 utiliza\u021bi emoji \u00een liniile de subiect?<\/strong><\/h3>\n\n\n\n<p>Studiile arat\u0103 <a href=\"https:\/\/vibetrace.com\/ro\/ghid-emoji-in-liniile-subiect-e-mail\/\" data-type=\"post\" data-id=\"17846\">emoji-urile pot avea un <strong>impact semnificativ asupra liniilor de subiect<\/strong><\/a>. Ace\u0219tia pot sublinia cuvintele cheie, pot schimba \u00een \u00eentregime cuvintele \u0219i v\u0103 pot ajuta s\u0103 crea\u021bi o copie inteligent\u0103 \u0219i clar\u0103, care \u00eei determin\u0103 pe clien\u021bi s\u0103 deschid\u0103 e-mailul.<\/p>\n\n\n\n<p>Aminti\u021bi-v\u0103 s\u0103 nu exagera\u021bi \u0219i <strong>folosi\u021bi \u00eentotdeauna emoji-uri relevante<\/strong>. Pentru a v\u0103 ajuta s\u0103 experimenta\u021bi cu \u00eencredere emoji-urile, am creat un ghid detaliat despre <strong>utilizarea cu succes a emoji-urilor \u00een r\u00e2ndurile de subiect ale e-mailului<\/strong>.<\/p>\n\n\n\n<p>Emojiurile sunt <strong>cel mai potrivit pentru comer\u021bul electronic<\/strong>, desigur. Acestea ofer\u0103 m\u0103rcii dvs. un atractiv mai accesibil, mai facil \u0219i mai prietenos, ajut\u00e2ndu-v\u0103 s\u0103 construi\u021bi rela\u021bii mai informale \u0219i mai personale cu clien\u021bii.<\/p>\n\n\n\n<p><em>Dar sunt emoji-urile suficiente pentru a-i face pe oameni s\u0103 dea clic pe un e-mail? Vom vedea cum se face \u00een comer\u021bul electronic \u00een sec\u021biunea urm\u0103toare!<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cum s\u0103 scrie\u021bi linii de subiect pentru afacerile de comer\u021b electronic?<\/h3>\n\n\n\n<p>Din cauza <strong>natura foarte promo\u021bional\u0103 a comer\u021bului electronic<\/strong>, crearea unor linii de subiect atr\u0103g\u0103toare ar putea fi dificil\u0103. Vestea bun\u0103 este c\u0103, dac\u0103 oamenii se aboneaz\u0103 sau se \u00eenscriu pentru e-mailuri promo\u021bionale, sunt interesa\u021bi de ceea ce dori\u021bi s\u0103 le oferi\u021bi.<\/p>\n\n\n\n<p>\u00centrebarea este cum s\u0103 ie\u0219i \u00een eviden\u021b\u0103 fa\u021b\u0103 de celelalte 99 de e-mailuri promo\u021bionale de la alte companii de comer\u021b electronic din c\u0103su\u021ba lor de e-mail. Acolo te pot ajuta enorm cuvintele de putere pe care le-am men\u021bionat mai sus \u0219i le po\u021bi aplica \u00een diferite scenarii \u00een combina\u021bie cu <strong>tactici de optimizare<\/strong>:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A. Subiect pentru e-mailurile de bun venit<\/h4>\n\n\n\n<p>Utiliza\u021bi linia de subiect al e-mailului de bun venit pentru a reaminti noilor dvs. abona\u021bi de ce s-au abonat \u00een primul r\u00e2nd <strong>eviden\u021biind UVP-ul t\u0103u<\/strong> (propozi\u021bie de valoare unic\u0103) \u0219i s\u0103 <strong>Seteaza tonul<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/51HS8b_TjwWIMtVh7AtCnewvvNM7gid0HRuNkyx2fHLJ6weMC82axbd6L_1v2w1C8hHSBc7uY_o3M9D8_-0d6cLXvtoOYNNuIV_tGgPSywcmLp_OLz6ITdkJc17t_hoWtoETRcjZqRyxoKYDaYMGxgU\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Surs\u0103:<\/em><a href=\"https:\/\/www.smartrmail.com\/blog\/welcome-email-subject-lines\/\" target=\"_blank\" rel=\"noopener\"><em> <\/em><em>SmartrMail<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">B. Liniile de subiect pentru c\u0103rucioarele abandonate<\/h4>\n\n\n\n<p>Aten\u021bie aici. Dac\u0103 v\u0103 urm\u0103ri\u021bi clien\u021bii cu subiecte insistente, risca\u021bi s\u0103-i determina\u021bi s\u0103 se dezaboneze. <strong>Crearea unei frici de a pierde<\/strong> (de ex., un avertisment de stoc redus despre produsele din co\u0219ul lor) ar putea face m\u00e2na.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/hYDo6q09OkPipVhZAGUYHxkudPrzENl95iQAotNBhacxk-Q4H-TJDFGUtB1xBB3hsDHaGEpjWAA8oF5TdciIAlts5pj0HbZY_NgIDkBT8PUuqNk8PwtXZZYGhGl-A60I2QICfV9YwJkThTA0qCpttYw\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Surs\u0103:<\/em><a href=\"https:\/\/getfirepush.com\/blog\/abandoned-cart-email-subject-lines\/\" target=\"_blank\" rel=\"noopener\"><em> <\/em><em>FirePush<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">C. Subiectul v\u00e2nz\u0103rilor<\/h4>\n\n\n\n<p>Nu v\u0103 b\u0103ga\u021bi \u00een jurul tufi\u0219ului dac\u0103 ave\u021bi o v\u00e2nzare. Folosi\u021bi numere, acorda\u021bi acele procente dulci \u00een lumina reflectoarelor \u0219i <strong>creaza urgenta<\/strong>, dar nu uita\u021bi s\u0103 spune\u021bi clien\u021bilor cum vor beneficia dac\u0103 profit\u0103 de v\u00e2nzare (\u0219i nu, 60% off nu este beneficiul).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/ErTAdaZz2dEa63M6szdIETxj18vxpwoNlgtB0AnPk83PQ_9iOUZ_DrFFVXJP3pCgZirYi7EtZid41z2K82uIE91FMMrzDBOPE-AUFMUs5K_bEuwUPbUVkmr9g3vY4rh5705__EQrfIHt5PTMn5wZIP0\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Surs\u0103:<\/em><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/75-stellar-retail-subject-lines\/\" target=\"_blank\" rel=\"noopener\"><em> <\/em><em>CampaignMonitor<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">D. Liniile de subiect pentru e-mailurile tranzac\u021bionale<\/h4>\n\n\n\n<p>Nu deschidem \u00eentotdeauna confirm\u0103rile de comand\u0103. La urma urmei, \u0219tim c\u0103 tocmai am comandat ceva. E bine s\u0103 scrii astfel de r\u00e2nduri de subiect <strong>c\u00e2t mai clar posibil<\/strong> \u2013 de unde vine aceast\u0103 confirmare \u0219i care este num\u0103rul comenzii.<\/p>\n\n\n\n<p>\u00cen acest fel, clien\u021bii pot scana informa\u021biile \u0219i pot afla tot ce trebuie s\u0103 \u0219tie chiar din linia de subiect.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/fdBbALvr5BL_d-HN1rZwpBlko88ia_1blP-u0yrNlUgsC96dwpCesJog78BQdrDUW8UyAkx1bM7gsVHoPptxK3bsyv5OHUmXZIg_l2VVdCB-L2BnnGL6ttg9ON7ZUQkv4kdNF6enh8tfQ1O7WaJh1UA\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Surs\u0103:<\/em><a href=\"https:\/\/www.starterstory.com\/transactional-email-subject-lines\" target=\"_blank\" rel=\"noopener\"><em> <\/em><em>Povestea de \u00eenceput<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">E. Subiect pentru solicitarea feedback-ului<\/h4>\n\n\n\n<p>Cererea de recenzii, completarea sondajelor \u0219i feedback-ul poate fi dificil, dar este esen\u021bial pentru construirea dovezilor sociale. Nu cer\u0219i doar feedback, ci <strong>\u00eentreba\u021bi-i despre experien\u021ba lor<\/strong> asa cum ai face cu un prieten. Poate oferi ceva \u00een schimb?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/VmfVQ2IlSYmRo6P03O8XylnnIC16dAnd5_rxnZPoo0JfGc3qrnTzRNFq8SaNnPxqo3Igh8B54EQnZxLH-i_zgyfXGyS_t6uGNsmwTmCPYmxeEqOk1WcGUSh9O35_aJ7TUTttjc32KdnZNbs8WmiKVJo\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Surs\u0103:<\/em><a href=\"https:\/\/surveysparrow.com\/blog\/email-survey-subject-lines\/\" target=\"_blank\" rel=\"noopener\"><em> <\/em><em>Survey Sparrow<\/em><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">F. Subiect pentru reactivarea clientului poten\u021bial<\/h4>\n\n\n\n<p>Reactivarea clien\u021bilor poten\u021biali este o modalitate excelent\u0103 de a ob\u021bine v\u00e2nz\u0103ri f\u0103r\u0103 a \u00eencerca s\u0103 genereze trafic nou. Dar nici nu este la fel de simplu. Nu vrei s\u0103 pari disperat\u0103.<\/p>\n\n\n\n<p>\u00cen schimb, juca\u021bi cartea de personalizare \u2013 prezenta\u021bi loca\u021bia lor (\u201eSick of Frizz in Weather [city]\u2019s Weather?\u201d), sau numele lor sau chiar numele animalului de companie. Vorbe\u0219te cu ei ca pe un vechi prieten, nu ca pe o pist\u0103 rece.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/f4p8NZuEd-z83F8o0Xjc5ZL65z_oSku70BZ-7gmnrHbqS46lbBJWJNlHJcU8gjn6UYlHI4P7f-zwdanp67PZhK6tr2pxqu4T9rXtyU1Ac2OjhzxcSIPRrMr0zRqVdsv49klqdjeS6qhgHMkt_3EmoNI\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Surs\u0103:<\/em><a href=\"https:\/\/automizy.com\/blog\/re-engagement-email-campaigns\/\" target=\"_blank\" rel=\"noopener\"><em> <\/em><em>Automatizare<\/em><\/a><\/p>\n\n\n\n<p><em>Mai jos, am adunat c\u00e2teva exemple grozave de linii de subiect ale e-mailului. Inspira\u021bi-v\u0103 \u0219i \u00eencepe\u021bi s\u0103 scrie\u021bi o copie supraalimentat\u0103 care d\u0103 rezultate!<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">C\u0103uta\u021bi mai multe linii de subiect al e-mailului?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Avem un subiect dedicat pe liniile de subiect ale e-mailului. Pute\u021bi g\u0103si inspira\u021bie pentru toate evenimentele speciale.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/tag\/email-subject-lines\/\">Vezi toate articolele<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gre\u0219eli frecvente cu privire la liniile de subiect ale e-mailului<\/h2>\n\n\n\n<p>Dac\u0103 dori\u021bi s\u0103 desf\u0103\u0219ura\u021bi campanii eficiente de email marketing, exist\u0103 ce<strong>p\u0103stra\u021bi lucrurile pe care dori\u021bi s\u0103 le evita\u021bi<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alungarea destinatarilor cu e-mailuri insistente, de calitate sc\u0103zut\u0103;<\/li>\n\n\n\n<li>Apare ca con\u021binut spam.<\/li>\n<\/ul>\n\n\n\n<p>Cu c\u00e2t e\u0219ti raportat mai mult ca spam, cu at\u00e2t va fi mai greu s\u0103 ajungi \u00een c\u0103su\u021bele de e-mail ale clien\u021bilor. Ta <strong>ROI va suferi cel mai mult<\/strong> din email marketing prost \u0219i trebuie s\u0103 v\u0103 aminti\u021bi c\u0103 acesta este \u00eenc\u0103 unul dintre cele mai profitabile canale de comunicare.<\/p>\n\n\n\n<p>Pentru a v\u0103 ajuta s\u0103 nu pierde\u021bi profiturile pe care le poate genera, am organizat <strong>o list\u0103 cu cele mai frecvente gre\u0219eli<\/strong> pute\u021bi face atunci c\u00e2nd scrie\u021bi liniile de subiect ale e-mailului:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/common-mistakes-regarding-email-subject-lines-878x1024.png\" alt=\"\" class=\"wp-image-22440\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/common-mistakes-regarding-email-subject-lines-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/common-mistakes-regarding-email-subject-lines-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/common-mistakes-regarding-email-subject-lines-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/common-mistakes-regarding-email-subject-lines-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/07\/common-mistakes-regarding-email-subject-lines.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A. Copie generic\u0103, nepersonalizat\u0103<\/h3>\n\n\n\n<p>Scrierea liniilor de subiect se poate face folosind formule \u2013 acestea sunt cele mai bune practici. Dar <strong>linii de subiect fade, unice-fits-all<\/strong> va alunga clientii. Utiliza\u021bi tonele de date pe care le genera\u021bi despre abona\u021bi pentru a crea o copie personalizat\u0103 de top.<\/p>\n\n\n\n<p>Altfel, ri\u0219ti s\u0103 fii aruncat la gunoi. Sau mai r\u0103u \u2013 marcat ca spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B. TIPA DE ATEN\u021aIE<\/h3>\n\n\n\n<p>Desigur, e-mailurile urm\u0103resc s\u0103 atrag\u0103 aten\u021bia, dar s\u0103 strigi la clien\u021bii t\u0103i nu este calea de urmat. Po\u021bi s\u0103 ar\u0103\u021bi ca nepoliticos, insistent \u0219i chiar disperat pentru acea aten\u021bie. Ca s\u0103 nu mai vorbim despre, <strong>folosind TOATE MAJUSCULE \u00een r\u00e2ndurile de subiect ale e-mailului<\/strong> poate declan\u0219a adesea filtre de spam \u0219i v\u0103 poate redirec\u021biona c\u0103tre uitare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C. Trimiterea de e-mailuri f\u0103r\u0103 QA<\/h3>\n\n\n\n<p>Oric\u00e2t de tehnic ar putea suna, trimiterea de e-mailuri cu emoji-uri sau caractere speciale f\u0103r\u0103 a le testa mai \u00eent\u00e2i este o mare gre\u0219eal\u0103. \u00cen primul r\u00e2nd, emoji-urile \u0219i simbolurile speciale ar putea s\u0103 nu fie redate corect, \u00een func\u021bie de clien\u021bii de e-mail ai clien\u021bilor. \u00cen al doilea r\u00e2nd, caracterele speciale precum @ sau # pot primi e-mailul dvs. marcat ca spam.<\/p>\n\n\n\n<p>Da, caracterele speciale, simbolurile \u0219i emoji-urile ar putea fi str\u0103lucitoare, dar c\u00e2nd \u00ee\u021bi saturi subiectul cu ele, <strong>efectul va fi negativ<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D. Clickbait \u0219i cuvinte spam<\/h3>\n\n\n\n<p>O alt\u0103 gre\u0219eal\u0103 obi\u0219nuit\u0103 este folosirea de cuvinte str\u0103lucitoare, cum ar fi ofert\u0103 gratuit\u0103, accesibil\u0103, pe durat\u0103 limitat\u0103 etc. Chiar dac\u0103 oamenii doresc aceste lucruri, prezenta\u021bi-le \u00eentr-un mod mai inteligent. Po\u021bi cu u\u0219urin\u021b\u0103 <strong>schimba\u021bi cuvintele spam cu un limbaj orientat spre ac\u021biune<\/strong> \u0219i cuvinte puternice care inspir\u0103 emo\u021bii specifice.<\/p>\n\n\n\n<p>\u00cen plus, pentru a cre\u0219te ratele de deschidere, unii agen\u021bi de marketing prin e-mail sunt tenta\u021bi s\u0103 foloseasc\u0103 <strong>linii de subiect \u00een\u0219el\u0103toare<\/strong>. Evita\u021bi asta cu orice pre\u021b \u2013 dac\u0103 linia de subiect nu se aliniaz\u0103 cu con\u021binutul e-mailului, ve\u021bi \u00eenstr\u0103ina destinatarii 100% ai timpului.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E. Lipsa informa\u021biilor suficiente<\/h3>\n\n\n\n<p>Ceea ce am v\u0103zut \u00een practica noastr\u0103 sunt linii de subiect extrem de scurte, \u00eencerc\u00e2nd din greu s\u0103 st\u00e2rneasc\u0103 curiozitatea. Da, imobilele sunt limitate, dar <strong>nu fi zg\u00e2rcit<\/strong>. C\u00e2nd supraoptimiza\u021bi \u0219i v\u0103 mul\u021bumi\u021bi cu un subiect precum \u201eImportant\u201d sau \u201eUrgent\u201d, s-ar putea s\u0103 func\u021bioneze o dat\u0103. <\/p>\n\n\n\n<p>A doua oar\u0103, e-mailul t\u0103u este aruncat la gunoi.<\/p>\n\n\n\n<p>Asta este pentru ca <strong>nu oferi suficiente informatii<\/strong> pentru a-i face pe oameni s\u0103 le pese de ceea ce vrei s\u0103 le spui, cu at\u00e2t mai pu\u021bin s\u0103 ac\u021bionezi \u00een func\u021bie de asta.<\/p>\n\n\n\n<p>Dimpotriv\u0103, folose\u0219te tot spa\u021biul disponibil \u00eentr-un mod inteligent. Crea\u021bi un subiect \u00eentre 4 \u0219i 9 cuvinte \u0219i <strong>optimiza\u021bi previzualizarea e-mailului pentru valoare<\/strong>.<\/p>\n\n\n\n<p>C\u00e2nd te angajezi \u00een marketing prin e-mail, subiectul este prima impresie pe care o vei l\u0103sa abona\u021bilor t\u0103i. G\u0103sirea combina\u021biei potrivite de elemente, lungime \u0219i limbaj poate p\u0103rea cople\u0219itoare la \u00eenceput, dar atunci c\u00e2nd este f\u0103cut\u0103 corect, acestea v\u0103 pot ajuta campaniile de marketing prin e-mail s\u0103 prospere.<\/p>\n\n\n\n<p>Si asta inseamn\u0103 <strong>campanii mai profitabile \u0219i un ROI mai bun<\/strong>.<\/p>\n\n\n\n<p>Dac\u0103 aplica\u021bi cele mai bune practici \u0219i evita\u021bi cele mai grave gre\u0219eli, <strong>te poti apropia<\/strong> pentru a crea linii de subiect eficiente pentru e-mail \u0219i pentru a ob\u021bine rezultate \u00eembun\u0103t\u0103\u021bite. Pentru a v\u0103 asigura c\u0103 sunte\u021bi pe drumul cel bun, testa\u021bi, testa\u021bi \u0219i testa\u021bi din nou.<\/p>\n\n\n\n<p><em>Nu sunte\u021bi sigur cum? Vom acoperi totul despre subiectele de e-mail de testare A\/B \u00een sec\u021biunea urm\u0103toare, a\u0219a c\u0103 continua\u021bi s\u0103 citi\u021bi!<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-bc53bdfe\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-c8c301d0 gb-headline-text\">Ave\u021bi nevoie de ajutor pentru cre\u0219terea ratei de conversie?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-4032ca8d gb-headline-text\">Afla\u021bi cum s\u0103 cre\u0219te\u021bi rata de conversie cu decizii inteligente bazate pe date \u0219i folosind software-ul de automatizare de marketing.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-3bc9c6f2\">\n\n<a class=\"gb-button gb-button-16e8d80b gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\">Cre\u0219terea conversiei<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Cum se testeaz\u0103 A\/B liniile de subiect ale e-mailului?<\/h2>\n\n\n\n<p>Testarea A\/B este cel mai bun prieten al agen\u021bilor de marketing. Este procesul care v\u0103 permite s\u0103 trimite\u021bi diferite variante de campanii c\u0103tre diferite subseturi de clien\u021bi. Poate fi la fel de simplu ca testarea variantelor copiei sau la fel de complex ca testarea de \u0219abloane complet diferite. Aici vom face o prezentare general\u0103 a <strong>cum s\u0103 aborda\u021bi testarea A\/B<\/strong> a liniilor de subiect ale e-mailului.<\/p>\n\n\n\n<p>Nu te l\u0103sa p\u0103c\u0103lit. Poate fi o copie scurt\u0103, dar un subiect are mai multe aspecte. \u0218i le po\u021bi testa pe toate!<\/p>\n\n\n\n<p><strong>Aproape 40% de m\u0103rci<\/strong> nu testa\u021bi subdivizat liniile de subiect ale e-mailului. Acest lucru v\u0103 ofer\u0103 un avantaj competitiv \u0219i v\u0103 va ajuta s\u0103 v\u0103 asigura\u021bi c\u0103 campaniile dvs. de e-mail vor func\u021biona conform a\u0219tept\u0103rilor. Iat\u0103 c\u00e2teva moduri \u00een care pute\u021bi rula teste A\/B pe liniile de subiect ale e-mailului:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lungimea<\/strong> \u2013 mai pu\u021bin \u00eenseamn\u0103 mai mult cu subiectele, dar asta nu \u00eenseamn\u0103 s\u0103 nu experimentezi. Cu<a href=\"https:\/\/vibetrace.com\/ro\/\"> <strong>o solu\u021bie robust\u0103 precum VibeTrace<\/strong><\/a>, pute\u021bi testa trei variante de con\u021binut simultan. Trece\u021bi foarte scurt cu 4 cuvinte, toate cu 9 \u0219i \u00eencerca\u021bi mijlocul cu 6 cuvinte \u00eenainte de a v\u0103 stabili o lungime pentru echipa dvs. de marketing prin e-mail.<\/li>\n\n\n\n<li><strong>Con\u0163inut<\/strong> \u2013 dac\u0103 e-mailul dvs. con\u021bine diferite p\u0103r\u021bi de con\u021binut, de exemplu, diverse categorii de produse, pute\u021bi testa acela\u0219i con\u021binut de e-mail cu linii de subiect legate de diferite teme pentru a vedea care atrage cea mai mare aten\u021bie. Nu v\u0103 sfia\u021bi s\u0103 personaliza\u021bi!<\/li>\n\n\n\n<li><strong>Personalizare<\/strong> \u2013 dac\u0103 po\u021bi trimite recomand\u0103ri personalizate generate de un motor de recomand\u0103ri de produse, po\u021bi s\u0103-\u021bi duci jocul de personalizare \u0219i mai departe. Discuta\u021bi direct cu clientul specific \u0219i \u00eencerca\u021bi diferite linii de subiect cu diverse elemente personalizate, pe care le-am men\u021bionat mai sus.<\/li>\n\n\n\n<li><strong>Formularea \u0219i ordinea cuvintelor<\/strong> \u2013 oamenii vor citi \u0219i interpreta subiectele \u00een func\u021bie de modul \u00een care ordona\u021bi cuvintele. Plasa\u021bi cea mai important\u0103 informa\u021bie la \u00eenceput (s\u0103 spunem un cod de reducere) \u0219i testa\u021bi modul \u00een care func\u021bioneaz\u0103 fa\u021b\u0103 de un subiect care subliniaz\u0103 altceva la \u00eenceput.<\/li>\n\n\n\n<li><strong>Cu sau f\u0103r\u0103 emoji<\/strong> \u2013 un alt element pe care \u00eel pute\u021bi testa cu u\u0219urin\u021b\u0103 A\/B \u00een r\u00e2ndurile dvs. de subiect. Dac\u0103 crede\u021bi c\u0103 mai multe emoji-uri v\u0103 pot cre\u0219te ratele de deschidere, pune\u021bi aceast\u0103 teorie la \u00eencercare \u0219i aduna\u021bi date relevante.<\/li>\n<\/ul>\n\n\n\n<p>\u0218i altele! At\u00e2ta timp c\u00e2t ave\u021bi o ipotez\u0103 cu privire la subiectul e-mailului, o pute\u021bi testa. <\/p>\n\n\n\n<p>Mai jos, vei vedea exact cum <strong>crea\u021bi \u0219i rula\u021bi teste A\/B semnificative<\/strong> pentru a evalua partea cea mai critic\u0103 a e-mailului dvs. \u0219i elementele sale. Obiectivul - <strong>rezultate maximizate \u0219i conversii optimizate<\/strong>, desigur.<\/p>\n\n\n\n<p>Dac\u0103 ave\u021bi nevoie de ajutor pentru a ob\u021bine idei noi pentru liniile de subiect ale e-mailului, utiliza\u021bi serviciul nostru <a href=\"https:\/\/vibetrace.com\/ro\/generator-linii-subiect-e-mail\/\">Generator de linii de subiect AI<\/a>.<\/p>\n\n\n\n<p>Dac\u0103 e\u0219ti dup\u0103 acestea, continu\u0103 s\u0103 cite\u0219ti!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 crea\u021bi teste A\/B cu liniile de subiect ale e-mailului<\/h2>\n\n\n\n<p>Pute\u021bi crea teste A\/B \u00een jurul liniilor de subiect ale e-mailului \u0219i pute\u021bi vedea care dintre ele aduce cele mai multe rezultate. <\/p>\n\n\n\n<p>Re\u021bine\u021bi c\u0103 linia de subiect al e-mailului este cel mai important factor \u00een ceea ce prive\u0219te rata de deschidere a e-mailului.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Crea\u021bi campanie cu 2 piese de con\u021binut<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-9-1024x463.png\" alt=\"\" class=\"wp-image-22148\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-9-1024x463.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-9-300x135.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-9-768x347.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-9-18x8.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-9.png 1324w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2. Pentru a doua variant\u0103 recomand\u0103m duplicarea con\u021binutului ini\u021bial<\/p>\n\n\n\n<p>3. Pentru varia\u021bia ini\u021bial\u0103 seta\u021bi linia de subiect dorit\u0103<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"283\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-10-1024x283.png\" alt=\"\" class=\"wp-image-22149\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-10-1024x283.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-10-300x83.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-10-768x212.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-10-1536x425.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-10-18x5.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-10.png 1910w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pentru cel de-al doilea \u0219ablon, schimba\u021bi doar linia de subiect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"281\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-11-1024x281.png\" alt=\"\" class=\"wp-image-22150\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-11-1024x281.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-11-300x82.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-11-768x211.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-11-1536x422.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-11-18x5.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-11.png 1880w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>4. Verifica\u021bi rapoartele pentru a determina care variant\u0103 a adus rezultate mai bune<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"302\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-12-1024x302.png\" alt=\"\" class=\"wp-image-22151\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-12-1024x302.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-12-300x88.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-12-768x227.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-12-18x5.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/image-12.png 1424w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00cen acest raport ve\u021bi vedea c\u0103 Var 2. a fost ad\u0103ugat recent \u0219i nu a adus niciun rezultat.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Mai multe idei pentru liniile de subiect ale e-mailului:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/vibetrace.com\/ro\/cele-mai-bune-cuvinte-e-mail-linii-subiect\/\"><em>Cele mai bune cuvinte + linii de subiect pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi campania prin e-mail<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/e-mail-linii-subiect-pentru-ziua-indragostitilor\/\"><em>Lista mare de linii de subiect ale e-mailurilor pentru Ziua \u00cendr\u0103gosti\u021bilor<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/lista-uriasa-de-linii-subiecte-e-mail-pentru-craciun\/\"><em>List\u0103 uria\u0219\u0103 de linii de subiect pentru e-mail pentru Cr\u0103ciun<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/lista-uriasa-de-linii-subiecte-e-mail-pentru-anul-nou\/\"><em>Lista uria\u0219\u0103 de linii de subiect ale e-mailului pentru Anul Nou<\/em><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/lista-uriasa-de-linii-subiecte-e-mail-uri-blackfriday-si-cybermonday\/\"><em>Lista uria\u0219\u0103 de linii de subiect ale e-mailurilor BlackFriday \u0219i CyberMonday<\/em><\/a><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Succesul marketingului prin e-mail se bazeaz\u0103 pe un lucru specific - liniile de subiect. Daca esti \u2026 <a title=\"Ghidul final pentru scrierea unor linii de subiect eficiente pentru e-mail\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/ghidul-final-pentru-scrierea-liniilor-eficiente-de-subiect-e-mail\/\" aria-label=\"Cite\u0219te mai multe despre The Final Guide for Writing Effective Email Subject Lines\"> <\/a><\/p>","protected":false},"author":9,"featured_media":22146,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[53,89],"class_list":["post-22143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-email-marketing","tag-email-subject-lines","tag-level2","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=22143"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22143\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/22146"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=22143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=22143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=22143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}