{"id":22141,"date":"2023-06-16T19:46:15","date_gmt":"2023-06-16T19:46:15","guid":{"rendered":"https:\/\/vibetrace.com\/?p=22141"},"modified":"2023-07-05T12:22:05","modified_gmt":"2023-07-05T12:22:05","slug":"how-to-integrate-email-marketing-with-advertising","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/cum-se-integra-e-mail-marketing-cu-reclama\/","title":{"rendered":"Cum s\u0103 integrezi email marketing cu publicitate?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Conecta\u021bi punctele din c\u0103l\u0103toria clientului dvs. \u0219i <strong>nu l\u0103sa niciodat\u0103 rezultatele la voia \u00eent\u00e2mpl\u0103rii<\/strong>. Exact asta po\u021bi ob\u021bine atunci c\u00e2nd vei <strong>s\u0103 integreze marketingul prin e-mail \u0219i publicitatea<\/strong>. <\/p>\n\n\n\n<p>Folosind instrumentele pe care le ave\u021bi la dispozi\u021bie pentru marketing prin e-mail \u0219i publicitate, pute\u021bi ob\u021bine <strong>rezultate mai bune, mai previzibile<\/strong>. Cu ani \u00een urm\u0103, cele dou\u0103 canale existau \u00een bule separate, dar ast\u0103zi realitatea este diferit\u0103.<\/p>\n\n\n\n<p>Ast\u0103zi, nu v\u0103 pute\u021bi permite s\u0103 v\u0103 p\u0103stra\u021bi marketingul prin e-mail separat de restul eforturilor de marketing.<a href=\"https:\/\/vibetrace.com\/ro\/\"> <\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/\"><strong>Instrumente precum VibeTrace<\/strong><\/a> u\u0219ureaz\u0103 integrarea marketingului prin e-mail, astfel \u00eenc\u00e2t s\u0103 pute\u021bi <strong>concentra\u021bi-v\u0103 pe optimizarea rezultatelor dvs<\/strong>. Dar cum func\u021bioneaz\u0103 totul \u0219i cum \u00eenchide cercul? Asta suntem aici s\u0103 afl\u0103m!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este Email Marketing?<\/h2>\n\n\n\n<p>Marketingul prin e-mail este <strong>unul dintre cele mai puternice instrumente<\/strong> po\u021bi folosi ast\u0103zi. este <strong>bazate pe permisiuni<\/strong>, iar asta l-a f\u0103cut un element cheie pentru succesul comer\u021bului electronic. Acesta este un canal de ne\u00eenlocuit care v\u0103 poate ajuta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sporirea gradului de con\u0219tientizare a m\u0103rcii;<\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/ro\/creste-lista-abonati\/\" data-type=\"page\" data-id=\"18534\">genera\u021bi \u0219i cultiva\u021bi clien\u021bi poten\u021biali;<\/a><\/li>\n\n\n\n<li>construi\u021bi rela\u021bii puternice cu clien\u021bii dvs.;<\/li>\n\n\n\n<li>p\u0103strarea <a href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\" data-type=\"page\" data-id=\"17406\">clien\u021bii implica\u021bi<\/a> \u0219i afacerea ta \u2013 \u00een fruntea min\u021bii lor.<\/li>\n<\/ul>\n\n\n\n<p>Odat\u0103 cu evolu\u021bia marketingului digital \u0219i dezvoltarea resurselor, instrumentelor \u0219i platformelor de care ave\u021bi la dispozi\u021bie, pute\u021bi face marketing prin e-mail <strong>mai eficient ca oric\u00e2nd<\/strong>. <\/p>\n\n\n\n<p>Instrumentele v\u0103 permit <strong>segmenteaz\u0103-\u021bi publicul<\/strong> si trimite <strong>mesaje extrem de personalizate<\/strong> si oferte. Pute\u021bi crea e-mailuri personalizate, care convertesc mai bine dec\u00e2t orice anun\u021b pl\u0103tit. Dar nu ar trebui s\u0103-i pune\u021bi unul \u00eempotriva celuilalt. <\/p>\n\n\n\n<p>Dimpotriv\u0103, folosi\u021bi-le \u00een tandem \u0219i <strong>accelera\u021bi cre\u0219terea magazinului dvs<\/strong>. Iat\u0103 cum publicitatea se \u00eencadreaz\u0103 \u00een imaginea de ansamblu \u0219i ajut\u0103 la crearea unei bucle pentru eforturile dvs. de marketing \u0219i publicul \u021bint\u0103.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Ce este Publicitatea?<\/h2>\n\n\n\n<p>Publicitatea a existat <strong>cu mult \u00eenainte de email marketing<\/strong>. C\u00e2ndva, a avut loc doar offline, dar odat\u0103 cu apari\u021bia erei digitale, a devenit unul dintre cele mai bune instrumente pentru a ajunge la publicul dvs. <strong>oric\u00e2nd \u0219i oriunde s-ar afla<\/strong>. <\/p>\n\n\n\n<p>De\u0219i reclamele offline de pe panouri publicitare, flutura\u0219i, vitrine \u0219i a\u0219a mai departe joac\u0103 \u00een continuare un rol \u00een strategiile de marketing, ele nu se aplic\u0103 tuturor companiilor.<\/p>\n\n\n\n<p>Dac\u0103 sunte\u021bi proprietarul unui magazin online, pute\u021bi beneficia mult mai mult de publicitatea digital\u0103. <\/p>\n\n\n\n<p>Ai mai fi <strong>pl\u0103tind spa\u021biu pentru a-\u021bi promova produsele<\/strong>, dar \u00eentr-un mod mai accesibil, care poate ajunge la mai mul\u021bi oameni dec\u00e2t anun\u021burile tradi\u021bionale. Pute\u021bi profita de destina\u021bii de plasare pe platforme \u0219i solu\u021bii de re\u021bele sociale precum Anun\u021burile grafice Google. <\/p>\n\n\n\n<p>\u0218i atunci c\u00e2nd integra\u021bi marketingul prin e-mail cu publicitate, utiliza\u021bi informa\u021biile generate \u0219i optimiza\u021bi campaniile, rezultatele vor urma. \u0218i dac\u0103 asta nu este suficient, iat\u0103 <strong>beneficii generale pentru afacerea dvs<\/strong> din integrarea lor.<\/p>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">Ave\u021bi nevoie de ajutor cu publicitatea dvs.?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Ob\u021bine\u021bi o rentabilitate mai bun\u0103 a cheltuielilor publicitare folosind automatizarea marketingului, segmentarea publicului \u0219i analiza comer\u021bului electronic<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/white-label-marketing-automation-agencies\/\">Contacta\u0163i-ne<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Ce \u00eenseamn\u0103 s\u0103 integrezi marketingul prin e-mail \u0219i publicitatea?<\/h2>\n\n\n\n<p>Dup\u0103 cum am men\u021bionat, nu v\u0103 pute\u021bi permite s\u0103 separa\u021bi diferitele canale de marketing \u0219i s\u0103 le trata\u021bi independent. <strong>Folosind-le \u00een sincronizare<\/strong> este singura modalitate de a v\u0103 \u00eembun\u0103t\u0103\u021bi rezultatele \u0219i de a v\u0103 accelera cre\u0219terea afacerii. Iat\u0103 efectul general pe care \u00eel pute\u021bi ob\u021bine atunci c\u00e2nd integra\u021bi marketingul prin e-mail \u0219i publicitatea ca parte a strategiei generale de marketing:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/what-does-it-mean-to-integrate-email-marketing-and-advertising-878x1024.png\" alt=\"\" class=\"wp-image-22300\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/what-does-it-mean-to-integrate-email-marketing-and-advertising-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/what-does-it-mean-to-integrate-email-marketing-and-advertising-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/what-does-it-mean-to-integrate-email-marketing-and-advertising-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/what-does-it-mean-to-integrate-email-marketing-and-advertising-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/what-does-it-mean-to-integrate-email-marketing-and-advertising.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Cre\u0219te\u021bi rentabilitatea investi\u021biei \u0219i optimiza\u021bi rezultatele<\/h3>\n\n\n\n<p>Marketingul prin e-mail este cunoscut pentru c\u0103 este printre cele mai multe <strong>canale eficiente pentru generarea de conversii<\/strong>. Pute\u021bi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>afla\u021bi mai multe despre publicul \u021bint\u0103 \u0219i despre comportamentul clien\u021bilor dvs. prin e-mailuri;<\/li>\n\n\n\n<li>urm\u0103ri\u021bi angajamentul lor;<\/li>\n\n\n\n<li>determina\u021bi eficien\u021ba mesajelor dvs.;<\/li>\n\n\n\n<li>crea\u021bi o segmentare mai bun\u0103.<\/li>\n<\/ul>\n\n\n\n<p>Faptul c\u0103 marketingul prin e-mail necesit\u0103 permisiunea utilizatorului \u00eenseamn\u0103, de asemenea, c\u0103 acesta va fi mai interesat de \u0219i <strong>receptiv la ofertele tale<\/strong> \u2013 acceptarea de bun\u0103voie a con\u021binutului promo\u021bional. Campaniile eficiente, desigur, conduc la o rentabilitate mai bun\u0103 a investi\u021biei.<\/p>\n\n\n\n<p>C\u00e2nd combini asta cu <strong>informa\u021bii pe care le ob\u021bine\u021bi din publicitate<\/strong>, pute\u021bi crea mesaje \u0219i mai personalizate \u0219i relevante pentru abona\u021bii dvs. <\/p>\n\n\n\n<p>Alternativ, pute\u021bi utiliza informa\u021biile din campaniile dvs. de e-mail pentru <strong>g\u0103se\u0219te-\u021bi abona\u021bii oriunde sunt online<\/strong> \u0219i s\u0103 le serveasc\u0103 con\u021binutul care \u00eei va converti. \u0218i asta m\u0103 duce la urm\u0103torul beneficiu incontestabil.<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ave\u021bi nevoie de ajutor cu e-commerce Analytics?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Testa\u021bi gratuit instrumentul nostru pentru a vedea cum func\u021biile noastre de analiz\u0103 a comer\u021bului electronic v\u0103 vor ajuta s\u0103 v\u0103 desf\u0103\u0219ura\u021bi campaniile de marketing \u00eentr-un mod mult mai bun.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/e-commerce-analitica-software\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">2. R\u0103m\u00e2ne\u021bi relevant \u0219i personaliza\u021bi mesajele<\/h3>\n\n\n\n<p>C\u00e2nd integrezi marketingul prin e-mail \u0219i publicitatea, te asiguri c\u0103 vei putea <strong>personaliza\u021bi-v\u0103 mesajele prin ambele canale<\/strong>. <\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/software-de-personalizare-web\/\" data-type=\"page\" data-id=\"14370\">Utilizare <strong>tonele de date pe care le po\u021bi achizi\u021biona<\/strong><\/a> de la canalele de comunicare, cum ar fi obiceiurile generale de cump\u0103r\u0103turi, comportamentul de navigare, implicarea \u0219i interesele, inten\u021bia de cump\u0103rare \u0219i locul \u00een care sunt clien\u021bii poten\u021biali.<\/p>\n\n\n\n<p>Pute\u021bi difuza e-mailuri \u0219i reclame la fiecare pas al c\u0103l\u0103toriei clien\u021bilor dvs., purt\u00e2nd cel mai bun mesaj posibil pentru etapa \u00een care se afl\u0103. <\/p>\n\n\n\n<p>Iar ac\u021biunile lor v\u0103 vor ajuta s\u0103 determina\u021bi ce mesaje func\u021bioneaz\u0103 \u0219i ce nu. Acesta este <strong>informa\u021bii ac\u021bionabile<\/strong> care v\u0103 permite s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi campaniile, a\u0219a cum ve\u021bi vedea \u00een continuare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u00cembun\u0103t\u0103\u021bi\u021bi analizele \u0219i optimiza\u021bi campaniile<\/h3>\n\n\n\n<p>Analiza rezultatelor \u0219i modelelor clien\u021bilor este cheia pentru ob\u021binerea unor rezultate mai bune. Dac\u0103 decide\u021bi s\u0103 integra\u021bi marketingul prin e-mail \u0219i publicitatea \u00een strategia dvs., ve\u021bi avea <strong>mai multe fluxuri de date<\/strong> pute\u021bi face referin\u021be \u00eencruci\u0219ate \u0219i analiza.<\/p>\n\n\n\n<p>Informa\u021biile pe care le ob\u021bine\u021bi de la ambele canale pot lucra \u00eempreun\u0103 pentru a v\u0103 informa despre comportamentul vizitatorilor \u0219i clien\u021bilor dvs. <\/p>\n\n\n\n<p>Scopul t\u0103u final este s\u0103 livrezi cele mai relevante \u0219i mai puternice mesaje. <\/p>\n\n\n\n<p>Vei putea <strong>testa\u021bi diferite mesaje \u0219i copia\u021bi<\/strong>, precum \u0219i tipul de oferte pe care le trimite\u021bi \u2013 recomand\u0103ri personalizate, upsells \u0219i cross-sells, reduceri de timp, oferte exclusive \u0219i a\u0219a mai departe, pentru a afla <strong>ceea ce func\u021bioneaz\u0103 cel mai bine at\u00e2t cu clien\u021bii existen\u021bi, c\u00e2t \u0219i cu cei noi<\/strong>. <\/p>\n\n\n\n<p>\u0218i odat\u0103 ce le captura\u021bi \u2013 hr\u0103ni\u021bi-le!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Construi\u021bi rela\u021bii \u0219i cultiva\u021bi conexiuni<\/h3>\n\n\n\n<p>Marketingul prin e-mail integrat v\u0103 ofer\u0103 cea mai bun\u0103 solu\u021bie <strong>transforma vizitatorii\/cump\u0103r\u0103torii unici \u00een clien\u021bi fideli<\/strong>. Cu utilizarea e-mailurilor, <strong>nu trebuie s\u0103 concurezi <\/strong>cu algoritmi sau cu fiecare agent de publicitate din nisa ta. <\/p>\n\n\n\n<p>Dac\u0103 nu a\u021bi \u00eenceput s\u0103 colecta\u021bi e-mailuri, nu mai a\u0219tepta\u021bi! E-mailurile sunt cel mai personalizat mod prin care po\u021bi comunica direct cu publicul \u0219i s\u0103 cultivi rela\u021biile pe care le ai cu ei.<\/p>\n\n\n\n<p>Toate acestea sun\u0103 foarte consumatoare de timp, dar nu trebuie s\u0103 fie. <\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/\" data-type=\"page\" data-id=\"14171\"><strong>Automatizare modern\u0103 de marketing<\/strong> <strong>platforme<\/strong><\/a><strong> <\/strong>v-a\u021bi asigurat c\u0103 pute\u021bi petrece mai mult timp activit\u0103\u021bilor strategice care v\u0103 vor ajuta afacerea s\u0103 se dezvolte <strong>automatizarea sarcinilor banale \u0219i repetitive<\/strong>. <\/p>\n\n\n\n<p>Trebuie s\u0103 v\u0103 configura\u021bi fluxurile de lucru de automatizare a marketingului prin e-mail chiar acum!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Automatiza\u021bi-v\u0103 eforturile de marketing prin e-mail<\/h3>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/\"><strong>VibeTrace<\/strong><\/a> este una dintre cele mai bune platforme de automatizare a marketingului pe care le pute\u021bi folosi ast\u0103zi. <\/p>\n\n\n\n<p>V\u0103 ajut\u0103 s\u0103 automatiza\u021bi procesul general de trimitere prin e-mail \u2013 de la \u00eent\u00e2mpinarea noului dvs. abonat p\u00e2n\u0103 la conversia acestuia din nou \u0219i din nou prin e-mailuri personalizate, bazate pe segmentul lor, punctul \u00een c\u0103l\u0103toria lor \u0219i comportamentul general. Te ajut\u0103 <strong>elimina\u021bi presupunerile.<\/strong><\/p>\n\n\n\n<p>Pute\u021bi automatiza trimiterea de recomand\u0103ri de produse, oferte de upsell \u0219i cross-sell, reduceri de ziua de na\u0219tere, oferte speciale \u0219i multe altele. <\/p>\n\n\n\n<p>VibeTrace ofer\u0103 un sistem integrat <strong>Platform\u0103 bogat\u0103 de date despre clien\u021bi<\/strong> care v\u0103 ajut\u0103 s\u0103 ob\u021bine\u021bi toate informa\u021biile de care ave\u021bi nevoie pentru a oferi o experien\u021b\u0103 mai bun\u0103 \u0219i pentru a v\u0103 cre\u0219te rezultatele.<\/p>\n\n\n\n<p>Dac\u0103 \u00eenc\u0103 v\u0103 \u00eentreba\u021bi cum s\u0103 realiza\u021bi toate acestea \u0219i s\u0103 integra\u021bi efectiv marketingul prin e-mail \u0219i publicitatea <strong>genera rezultate mai bune<\/strong>, continua s\u0103 cite\u0219ti!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Modalit\u0103\u021bi de a integra marketingul prin e-mail \u0219i publicitatea<\/h2>\n\n\n\n<p>Speciali\u0219tii \u00een publicitate de ast\u0103zi se ocup\u0103 de numere \u0219i de experimentare cu publicul. <\/p>\n\n\n\n<p>Acest lucru poate duce adesea la vederea \u00een tunel, ceea ce \u00eei opre\u0219te <strong>v\u0103z\u00e2nd imaginea de ansamblu<\/strong>. \u0218i adev\u0103rul este c\u0103, de\u0219i acestea sunt dou\u0103 canale separate, trebuie s\u0103 integra\u021bi marketingul prin e-mail \u0219i publicitatea dac\u0103 dori\u021bi <strong>fi prezent \u00een fiecare punct<\/strong> a c\u0103l\u0103toriei clientului dvs.<\/p>\n\n\n\n<p>Aici sunt <strong>cateva cai <\/strong>\u00een care pute\u021bi realiza aceast\u0103 integrare \u0219i astfel \u2013 s\u0103 v\u0103 stimula\u021bi rezultatele \u0219i s\u0103 v\u0103 accelera\u021bi cre\u0219terea:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/ways-to-integrate-email-marketing-and-advertising-878x1024.png\" alt=\"\" class=\"wp-image-22302\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/ways-to-integrate-email-marketing-and-advertising-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/ways-to-integrate-email-marketing-and-advertising-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/ways-to-integrate-email-marketing-and-advertising-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/ways-to-integrate-email-marketing-and-advertising-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/ways-to-integrate-email-marketing-and-advertising.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Aduna\u021bi mai mul\u021bi abona\u021bi folosind publicitate<\/h3>\n\n\n\n<p>Ast\u0103zi, acoperirea organic\u0103 este o misiune imposibil\u0103. Concurezi cu mii de site-uri web optimizate SEO \u0219i cu tot at\u00e2tea pagini \u0219i profiluri de afaceri care opereaz\u0103 \u00een ni\u0219a ta pe re\u021belele sociale. <\/p>\n\n\n\n<p>Acolo intr\u0103 \u00een joc reclamele pl\u0103tite. Ei te ajut\u0103 <strong>extinde-\u021bi raza de ac\u021biune<\/strong> \u0219i <strong>conduce traficul<\/strong>. Cea mai bun\u0103 parte \u2013 reclamele direc\u021bionate v\u0103 ajut\u0103 s\u0103 v\u0103 plasa\u021bi <strong>\u00een fa\u021ba publicului potrivit<\/strong>.<\/p>\n\n\n\n<p>Reclamele pl\u0103tite sunt sub controlul dvs. complet. <\/p>\n\n\n\n<p>Asta \u00eenseamn\u0103 c\u0103 po\u021bi s\u0103 faci link la <strong>pagini de destina\u021bie dedicate<\/strong> poti trata ca <strong>magne\u021bi de plumb<\/strong>. <\/p>\n\n\n\n<p>\u00cen contextul comer\u021bului electronic, astfel de pagini pot fi reduceri speciale, vitrine de produse, pagini de programe de loialitate \u0219i chiar pagini de destina\u021bie create pentru cadouri. \u0218i pe aceste pagini, pute\u021bi captura clien\u021bi poten\u021biali, cresc\u00e2nd astfel lista de e-mailuri.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/QJZgf0repf1tJPy84o5w6gcX5csazFhXBSwQTLnaUTqzlwH-3AcqhULN-0BeBdo_Mul5KugBaOC4ZfAyuGdKg5ATSxOYElzYd0uuc0nkqfbVIFY2zaK5pcHxTakckIPTk1BNTYe6xbfm_B0xQt1Y190\" alt=\"\"\/><\/figure>\n\n\n\n<p>O platform\u0103 puternic\u0103 precum VibeTrace v\u0103 permite s\u0103 crea\u021bi <strong>pagini de destina\u021bie dedicate<\/strong> \u00een doar c\u00e2teva clicuri. Al platformei <strong>generator de pagini de destina\u021bie<\/strong> te ajuta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cre\u0219te\u021bi v\u00e2nz\u0103rile<\/strong> cu oferte speciale;<\/li>\n\n\n\n<li>Captur\u0103 <strong>lead-uri calificate<\/strong> cu formulare de \u00eenscriere personalizabile;<\/li>\n\n\n\n<li><strong>Urm\u0103ri<\/strong> comportamentul utilizatorului \u0219i datele clien\u021bilor;<\/li>\n\n\n\n<li>Gestiona\u021bi abonamentele pentru a g\u0103si un <strong>public dispus<\/strong>;<\/li>\n\n\n\n<li>Lansa\u021bi sondaje pentru <strong>segmentare \u00eembun\u0103t\u0103\u021bit\u0103<\/strong> \u0219i altele.<\/li>\n<\/ul>\n\n\n\n<p>Cu <strong>Testare A\/B<\/strong>, pute\u021bi lansa mai multe pagini de destina\u021bie \u0219i pute\u021bi testa cele mai bune mesaje, reclame \u0219i copii care func\u021bioneaz\u0103 cu publicul anun\u021burilor dvs. pl\u0103tite. <\/p>\n\n\n\n<p>F\u0103c\u00e2nd acest pas pentru a integra marketingul prin e-mail \u0219i publicitatea, pute\u021bi ambele <strong>cre\u0219te\u021bi-v\u0103 listele \u0219i segmenta\u021bi-le mai bine<\/strong>, precum \u0219i optimizarea anun\u021burilor pe baza statisticilor campaniei \u2013 informa\u021bii pe care le pute\u021bi folosi pentru remarketing \u0219i redirec\u021bionare de succes. <\/p>\n\n\n\n<p>\u0218i cea mai bun\u0103 parte este c\u0103 <strong>nu exista limita<\/strong> la ideile pe care le pute\u021bi veni pentru a crea magne\u021bi de plumb atractivi.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/IxlE__gw8cR4oUt3s3QmOhEoT5qEIyLmzMQhDAhA-Vt-1CJaBwVoZKVunRzwmQtiQriUHfyqAlvTtIC5y5xdjw6EzC1vlp_yJxyq_SEFNJLpzrl4jwGsKT-dMqtLvahDDHGtFBRJqzElG_WohR-caYs\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Include\u021bi con\u021binut publicitar \u00een e-mailuri<\/h3>\n\n\n\n<p>Prezentarea reclamelor \u00een e-mailuri sun\u0103 contraintuitiv dac\u0103 produce\u021bi deja un flux constant de e-mailuri. Momentul decisiv aici este crearea anun\u021bului ca <strong>un plus la adresa dvs. de e-mail<\/strong> \u0219i s\u0103 nu fac\u0103 din ea cea mai mare parte a con\u021binutului. \u00cen caz contrar, e-mailul ar putea p\u0103rea prea agresiv \u0219i ar putea am\u00e2na abona\u021bii, sporind ratele de dezabonare \u00een loc de v\u00e2nz\u0103ri.<\/p>\n\n\n\n<p>Totu\u0219i, ce rost au reclamele prin e-mail? Pute\u021bi atinge dou\u0103 obiective principale:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Eviden\u021bia\u021bi cele mai recente promo\u021bii<\/strong> ruleaz\u0103 pe site-ul dvs. web;<\/li>\n\n\n\n<li><strong>Genera\u021bi rentabilitate suplimentar\u0103 a investi\u021biei<\/strong> de la abona\u021bii existen\u021bi.<\/li>\n<\/ul>\n\n\n\n<p>Pute\u021bi aborda problema includerii con\u021binutului publicitar \u00een e-mailurile dvs. \u00een mai multe moduri. <\/p>\n\n\n\n<p>Acestea includ solu\u021bii precum <strong>reclame afi\u0219ate<\/strong> \u2013 similar cu acelor clien\u021bi pe care \u00eei \u00eent\u00e2lnesc \u00een timp ce navigheaz\u0103 pe web \u2013 anun\u021buri \u00eencorporate cu text, imagini statice sau video care comunic\u0103 o anumit\u0103 promo\u021bie. <\/p>\n\n\n\n<p>O alt\u0103 op\u021biune sunt a\u0219a-numitele <strong>reclame native <\/strong>care se integreaz\u0103 perfect \u00een con\u021binutul \u0219i designul e-mailului.<\/p>\n\n\n\n<p><strong>Cum s\u0103 decizi<\/strong> dac\u0103 va merita s\u0103 plasa\u021bi con\u021binut publicitar \u00een e-mailurile dvs.? <\/p>\n\n\n\n<p>Acestea func\u021bioneaz\u0103 mai bine pentru liste mai mari de abona\u021bi \u2013 10.000 sau mai mul\u021bi abona\u021bi, cu audien\u021be identificate ca fiind loiale \u0219i implicate (au \u0219anse mai mari s\u0103 r\u0103spund\u0103 pozitiv la reclame). <\/p>\n\n\n\n<p>Asigura\u021bi-v\u0103 c\u0103 mesajul dvs. este clar \u0219i c\u0103 ni\u0219a dvs. este bine definit\u0103. \u0218i nu \u00een ultimul r\u00e2nd, includerea reclamelor are sens dac\u0103 ave\u021bi valori CTR \u0219i rate de deschidere ridicate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Redirec\u021biona\u021bi traficul de intrare din anun\u021buri cu fluxuri de lucru prin e-mail<\/h3>\n\n\n\n<p>Retargeting-ul este unul dintre <strong>cele mai benefice instrumente<\/strong> la dispozitia ta. \u00cel pute\u021bi aplica at\u00e2t marketingului prin e-mail, c\u00e2t \u0219i publicit\u0103\u021bii <strong>folosind datele generate de ambele canale<\/strong>. <\/p>\n\n\n\n<p>C\u00e2nd capta\u021bi clien\u021bi poten\u021biali prin reclame, le pute\u021bi segmenta cu u\u0219urin\u021b\u0103 \u0219i pute\u021bi crea fluxuri de lucru dedicate de marketing prin e-mail pentru astfel de vizitatori\/clien\u021bi.<\/p>\n\n\n\n<p>S\u0103 presupunem c\u0103 crea\u021bi o pagin\u0103 de destina\u021bie lead magnet care ofer\u0103 o reducere de 10% pentru l\u0103sarea unei adrese de e-mail. <\/p>\n\n\n\n<p>Vizitatorul trimite un e-mail \u0219i pleac\u0103 f\u0103r\u0103 s\u0103 cumpere. \u00cen func\u021bie de datele pe care le ave\u021bi la dispozi\u021bie, pute\u021bi <strong>segmenteaz\u0103 automat<\/strong> ace\u0219tia ca vizitatori pentru prima dat\u0103 \u0219i \u00eentr-un flux de lucru prin e-mail \u201e\u00cent\u00e2mpinarea abona\u021bilor pl\u0103ti\u021bi\u201d care trimite imediat un e-mail cu o reducere. <\/p>\n\n\n\n<p><strong>\u00cen contrast<\/strong>, vizitatorii organici care se aboneaz\u0103 pentru prima dat\u0103 pot primi un e-mail de bun venit diferit \u0219i pot intra \u00eentr-un flux de lucru complet diferit - totul pentru c\u0103 au venit de pe un alt canal.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7waWKhtxv9IuvjMNadcz-u8V0K59gQoXRtJRU2-ED5R84FUKcv4FAlyhvHYfXvdtlbiAAU59V55g42t764Fo7tefWszc7Bbc2gWWjsYX_YDgPrACZ4Uzft5GchKKoY7XAu4avBYDE0NGGcK4LwALQvw\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u00cen func\u021bie de comportamentul lor dup\u0103 primirea primului e-mail, pute\u021bi c\u0103uta <strong>reangaja\u021bi-i \u0219i re\u021binti\u021bi-le<\/strong>. <\/p>\n\n\n\n<p>Redirec\u021bionarea traficului din anun\u021buri cu marketing prin e-mail are un obiectiv principal \u2013 <strong>mutarea viitorului client pe p\u00e2lnie<\/strong>. Dup\u0103 cum am men\u021bionat mai devreme, anun\u021burile pl\u0103tite v\u0103 sporesc acoperirea \u0219i adesea v\u0103 ajut\u0103 s\u0103 g\u0103si\u021bi clien\u021bi poten\u021biali care nu au ajuns \u00eenc\u0103 pe site-ul dvs. <\/p>\n\n\n\n<p>Scopul t\u0103u este s\u0103 <strong>capta\u021bi-le prin reclamele dvs <\/strong>\u0219i apoi folosi\u021bi acel contact pentru redirec\u021bionare pentru a le muta de la TOFU la BOFU \u2013 de la partea de sus a p\u00e2lniei la partea de jos a p\u00e2lniei, <strong>unde se convertesc<\/strong> \u00een clien\u021bii pl\u0103titori.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Redirec\u021biona\u021bi destinatarii de e-mail cu publicitate<\/h3>\n\n\n\n<p>Redirec\u021bionarea abona\u021bilor existen\u021bi cu reclame este <strong>\u00eenc\u0103 o mare oportunitate<\/strong> oferite de platformele moderne de publicitate. <\/p>\n\n\n\n<p>At\u00e2t Facebook, c\u00e2t \u0219i Google Ads v\u0103 permit <strong>folosi\u021bi propriile surse<\/strong> pentru a viza clien\u021bii. Pute\u021bi crea segmente de public personalizate pe baza segmentelor dvs. <\/p>\n\n\n\n<p>\u00cen timp ce redirec\u021bionarea prin reclame este de obicei folosit\u0103 pentru a ajunge <strong>vizitatori anonimi<\/strong> \u0219i face\u021bi-i s\u0103 revin\u0103 pe site, pute\u021bi utiliza aceste instrumente <strong>reactiva\u021bi abona\u021bii existen\u021bi<\/strong>.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>Primim zeci de e-mailuri \u00een fiecare zi \u0219i adesea e\u0219u\u0103m sau refuz\u0103m s\u0103 le acord\u0103m aten\u021bie tuturor. <\/p>\n\n\n\n<p>\u0218i chiar dac\u0103 pute\u021bi gestiona acest lucru prin fluxuri de lucru prin e-mail, merit\u0103 s\u0103 \u00eencerca\u021bi <strong>ajunge\u021bi la abona\u021bii dvs. de pe web <\/strong>c\u00e2nd implicarea lor cu marca \u0219i e-mailurile dvs. a sc\u0103zut. <\/p>\n\n\n\n<p>Utilizarea reclamelor pentru a redirec\u021biona abona\u021bii este un alt exemplu al modului \u00een care pute\u021bi integra marketingul prin e-mail \u0219i publicitatea. Asta te poate ajuta cu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u0103 r\u0103m\u00e2n\u0103 \u00een mintea clien\u021bilor;<\/li>\n\n\n\n<li>Ajungerea la ei oriunde \u0219i oric\u00e2nd se afl\u0103;<\/li>\n\n\n\n<li>Oferirea acestora cu reduceri personalizate \u0219i exclusive;<\/li>\n\n\n\n<li>Readucerea lor pe site-ul dvs. web;<\/li>\n\n\n\n<li>F\u0103c\u00e2ndu-i s\u0103 se implice din nou cu marca dvs.<\/li>\n<\/ul>\n\n\n\n<p>Ceea ce face ca acest lucru s\u0103 fie benefic este c\u0103 viza\u021bi clien\u021bii pl\u0103titori care sunt (sau au fost) implica\u021bi cu marca dvs. Pute\u021bi <strong>elimina\u021bi o mare parte din presupuneri<\/strong> care vine \u00een dezvoltarea reclamelor grafice de calitate.<\/p>\n\n\n\n<p>Pute\u021bi realiza toate acestea cu ajutorul unei platforme bogate de date \u0219i a unor solu\u021bii de publicitate pe care le utiliza\u021bi deja. <strong>Pentru a r\u0103spunde cum<\/strong>, vom trata mai jos statisticile despre exploatarea \u0219i segmentele de public personalizate \u00een detaliu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Trimite\u021bi e-mailuri pe baza statisticilor publicitare<\/h3>\n\n\n\n<p>Marketingul prin e-mail de succes este \u00een egal\u0103 m\u0103sur\u0103 analizarea perspectivelor \u0219i crearea de con\u021binut de e-mail de calitate. Nu te po\u021bi baza pe campanii aleatorii, oric\u00e2t de str\u0103lucitoare ar fi acestea. <\/p>\n\n\n\n<p>Trebuie s\u0103 v\u0103 baza\u021bi pe con\u021binut \u0219i fluxuri de lucru <strong>perspective \u0219i date ac\u021bionabile<\/strong> despre publicul \u021bint\u0103 dac\u0103 dori\u021bi ca eforturile dvs. s\u0103 fie r\u0103spl\u0103tite cu rentabilitate mai mare a investi\u021biilor \u0219i clien\u021bi mai loiali \u0219i pl\u0103titori.<\/p>\n\n\n\n<p>Perspectivele care provin din publicitate (\u00een special redirec\u021bionarea reclamelor pentru abona\u021bii existen\u021bi) v\u0103 ofer\u0103 informa\u021bii utile pe care le pute\u021bi utiliza pentru a <strong>optimiza\u021bi-v\u0103 campaniile de email marketing<\/strong>. <\/p>\n\n\n\n<p>Pur \u0219i simplu pentru c\u0103 o vei face <strong>afla\u021bi mai multe despre publicul dvs <\/strong>\u2013 cum navigheaz\u0103 pe web, interesele lor \u0219i unde \u00eei pute\u021bi g\u0103si. Acest lucru v\u0103 ajut\u0103 s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi con\u021binutul de e-mail \u0219i reclamele \u0219i s\u0103 genera\u021bi rezultate mai bune.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Prin reclame pe re\u021belele sociale, pute\u021bi ob\u021bine informa\u021bii despre stilul de via\u021b\u0103 \u0219i interesele lor, pute\u021bi extinde datele pe baza datelor demografice \u0219i pute\u021bi folosi informa\u021bii precum hobby-uri \u0219i cariere. <\/p>\n\n\n\n<p>\u0219tiind <strong>ceea ce publicului t\u0103u \u00eei place sau nu \u00eei place la afacerea ta<\/strong> iar promo\u021biile pe care le derulezi \u00ee\u021bi permit s\u0103 creezi campanii de e-mail \u0219i mai bune, cu con\u021binut mult mai relevant.<\/p>\n\n\n\n<p>\u0218i <strong>asta merge in ambele sensuri<\/strong> atunci c\u00e2nd integra\u021bi marketingul prin e-mail \u0219i publicitatea, a\u0219a cum ve\u021bi vedea mai jos:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Crea\u021bi audien\u021be bazate pe e-mail pentru publicitate<\/h3>\n\n\n\n<p><strong>Comunicarea \u00eentre canale trebuie s\u0103 fie coerent\u0103<\/strong> pentru a atrage publicul \u021bint\u0103. <\/p>\n\n\n\n<p>Nu pute\u021bi viza clien\u021bii cu un mesaj prin e-mail \u0219i unul complet diferit prin reclame \u0219i s\u0103 v\u0103 a\u0219tepta\u021bi la rezultate constante \u0219i \u00een cre\u0219tere. <\/p>\n\n\n\n<p>Cu to\u021bii comut\u0103m constant \u00eentre dispozitive \u0219i suntem bombarda\u021bi de materiale promo\u021bionale, sloganuri \u0219i oferte atractive. \u00cen calitate de marketer \u0219i proprietar de magazin de comer\u021b electronic, dori\u021bi s\u0103 men\u021bine\u021bi un mesaj coerent pe toate canalele.<\/p>\n\n\n\n<p>Acolo <strong>direc\u021bion\u00e2nd abona\u021bii existen\u021bi cu publicitate<\/strong> poate fi de nepre\u021buit. C\u00e2nd clientul t\u0103u \u00ee\u021bi \u00eenchide e-mailul, las\u0103-i s\u0103 te vad\u0103 online, amintindu-i de oferta superb\u0103 pe care i-ai trimis-o. Pute\u021bi realiza acest lucru \u00een dou\u0103 moduri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Publicele personalizate men\u021bionate mai sus<\/strong> \u2013 \u00eenc\u0103rca\u021bi-v\u0103 listele pe platformele de publicitate. Pute\u021bi crea segmente de public personalizate pentru anumite segmente pe care le pute\u021bi alege \u00een func\u021bie de diver\u0219i factori - cei mai implica\u021bi clien\u021bi, cei mai mul\u021bi clien\u021bi pl\u0103titori, vizitatori obi\u0219nui\u021bi \u0219i conversii, clien\u021bi fideli \u0219i a\u0219a mai departe. Platformele de publicitate pot potrivi listele dvs. cu utilizatorii care au folosit e-mailul pe care \u00eel ave\u021bi \u0219i pot ajunge la ei.<\/li>\n\n\n\n<li><strong>Public asem\u0103n\u0103tor pentru o mai bun\u0103 acoperire<\/strong> \u2013 dac\u0103 rezultatul cre\u0103rii unui public personalizat este prea \u00eengust, pute\u021bi crea a\u0219a-numitele audien\u021be asem\u0103n\u0103toare. Ace\u0219tia vor fi oameni noi, similari cu segmentele dvs. specifice \u0219i cu cei mai mul\u021bi clien\u021bi prefera\u021bi.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/WSfc8O_jyVJstwXJztPFx671KQiYmYTp5WhvMOKdvJlSDXoSq_eGbZRmdroo9vbDXhQMlN9XpmDYnpQHnOdfVrHDvP_hnCI7fFDZWLw44hrPQ1kvG7yWQe6ZvzJpVswMSRLRU2ke2awZ150MT7coGG8\" alt=\"\"\/><\/figure>\n\n\n\n<p>Depinde de tine c\u00e2t de restr\u00e2ns sau larg va fi publicul pe care \u00eel creezi din listele tale de e-mail. De ce merit\u0103?<a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/marketing-to-the-connected-consumer-coordinating-email-and-facebook-ads\" target=\"_blank\" rel=\"noopener\"> <\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/marketing-to-the-connected-consumer-coordinating-email-and-facebook-ads\" target=\"_blank\" rel=\"noopener\"><strong>Facebook a aflat<\/strong><\/a><sup>1<\/sup> c\u0103 oamenii care au v\u0103zut at\u00e2t e-mailuri, c\u00e2t \u0219i reclame de la marketeri sunt <strong>22% mai probabil s\u0103 fac\u0103 achizi\u021bii<\/strong>. Un alt impuls masiv de la integrare este <strong>Cre\u0219tere 77% a acoperirii campaniilor de marketing prin e-mail <\/strong>din cauza anun\u021burilor coordonate \u00een fluxul de \u0219tiri.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/y2vmArYy0HRKZ8Js1H-lMdVqrQ3idJKzv-Q8qFUxGUPmnZbCqPJ4GpxiYU0fihwZ2cm5f4Hw8vJtbQvFBlMFzpvv_TCfZZKyPh47geSKF-XTva7sm6AK75anwgbiq2bZ-GmwWa9mL0wlw7a3zR2RgLs\" alt=\"\"\/><\/figure>\n\n\n\n<p>Dar pentru a ajunge pe drumul c\u0103tre calitate \u0219i integrare eficient\u0103 \u00eentre aceste dou\u0103 canale, va trebui s\u0103 deveni\u021bi tehnic. <\/p>\n\n\n\n<p><strong>\u00cen sec\u021biunea urm\u0103toare<\/strong>, voi deschide por\u021bile acestor aspecte pentru a v\u0103 facilita procesul de integrare a marketingului prin e-mail \u0219i a reclamei.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aspecte tehnice ale integr\u0103rii<\/h2>\n\n\n\n<p>Poate cel mai definitoriu factor \u00een integrarea cu succes a marketingului prin e-mail \u0219i a reclamei este identificarea atribuirii. \u0218i singura modalitate sigur\u0103 de a face asta este utilizarea a\u0219a-numi\u021bilor parametri UTM. Acolo lucrurile devin ceva mai tehnice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utiliza\u021bi parametrii UTM<\/h3>\n\n\n\n<p>Parametrii UTM (Urchin Tracking Module). <strong>sunt o necesitate<\/strong> at\u00e2t \u00een marketing prin e-mail, c\u00e2t \u0219i \u00een publicitate. Acestea sunt ata\u0219ate la sf\u00e2r\u0219itul unei adrese URL. Asta v\u0103 ajut\u0103 s\u0103 ob\u021bine\u021bi informa\u021bii despre <strong>sursa unui client poten\u021bial sau a unei conversii<\/strong>. Exist\u0103 un total de 5 parametri UTM cu care pute\u021bi ad\u0103uga la coada unei adrese URL <strong>3 dintre ele obligatorii<\/strong> si celalalt <strong>2 \u2013 optional<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>utm_source<\/strong> \u2013 indic\u0103 sursa traficului, canalul de comunicare care a dus la o vizit\u0103, un client poten\u021bial sau o conversie, de exemplu Facebook sau un buletin informativ automat.<\/li>\n\n\n\n<li><strong>utm_medium<\/strong> \u2013 indic\u0103 tipul de trafic care a fost generat, cu alte cuvinte \u2013 modul \u00een care a\u021bi captat un vizitator, de exemplu e-mail sau reclame pl\u0103tite, \u00een cazul nostru.<\/li>\n\n\n\n<li><strong>utm_campaign<\/strong> \u2013 prin aceasta, pute\u021bi urm\u0103ri rezultatele campaniei specifice care a generat trafic \u2013 s\u0103 zicem, o promovare special\u0103 sau un nou ghid de stil.<\/li>\n<\/ul>\n\n\n\n<p>Asta \u00eensumeaz\u0103 cei trei parametri UTM obligatorii. Celelalte doua sunt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>utm_content<\/strong> \u2013 pentru a v\u0103 ajuta s\u0103 identifica\u021bi exact ce link a fost f\u0103cut clic. S\u0103 presupunem c\u0103 urm\u0103ri\u021bi un e-mail cu trei linkuri \u2013 un banner, un buton CTA \u0219i un CTA \u00een linie, toate acestea indic\u00e2nd aceea\u0219i adres\u0103 URL. Prin acest UTM, determina\u021bi care link are cel mai bun CTR \u0219i optimiza\u021bi campaniile viitoare av\u00e2nd \u00een vedere aceste cuno\u0219tin\u021be.<\/li>\n\n\n\n<li><strong>utm_term<\/strong> \u2013 cel mai frecvent \u00een reclamele pl\u0103tite pentru a v\u0103 ajuta s\u0103 determina\u021bi ce cuvinte cheie au ajutat s\u0103 atrag\u0103 vizitatorul pe site-ul dvs.<\/li>\n<\/ul>\n\n\n\n<p>Parametrii UTM sunt de nepre\u021buit pentru o segmentare \u00eembun\u0103t\u0103\u021bit\u0103, a\u0219a cum ve\u021bi vedea \u00een sec\u021biunea urm\u0103toare, \u0219i de aceea este esen\u021bial s\u0103 \u00eei folosi\u021bi pentru atribuirea traficului.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Urm\u0103ri\u021bi vizitatorii cu VibeTrace<\/h3>\n\n\n\n<p>Chiar dac\u0103 nu urm\u0103ri\u021bi \u00eenc\u0103 vizitatorii, trebuie s\u0103 fi\u021bi con\u0219tient c\u0103 ace\u0219tia au nenum\u0103rate interac\u021biuni cu magazinul \u0219i marca dvs. \u00een fiecare zi. <strong>Urm\u0103rirea evenimentelor<\/strong> este un ingredient esen\u021bial pentru eforturile tale din mai multe motive:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identifica\u021bi punctele de contact cheie<\/strong> \u00een c\u0103l\u0103toriile clien\u021bilor;<\/li>\n\n\n\n<li>Dezvolta <strong>fluxuri de lucru de automatizare mai bune<\/strong> pe baza punctelor de contact;<\/li>\n\n\n\n<li><strong>\u00cembun\u0103t\u0103\u021bi\u021bi mesajele<\/strong> la diferite puncte de contact \u0219i diferite etape ale c\u0103l\u0103toriei clientului dvs.;<\/li>\n\n\n\n<li>\u00cembun\u0103t\u0103\u0163i <strong>satisfac\u021bia \u0219i p\u0103strarea clien\u021bilor<\/strong>;<\/li>\n\n\n\n<li><strong>Spori\u021bi rezultatele generale<\/strong> afacerii dvs. \u0219i ob\u021bine\u021bi o cre\u0219tere accelerat\u0103.<\/li>\n<\/ul>\n\n\n\n<p>Prin utilizarea parametrilor UTM atunci c\u00e2nd integra\u021bi marketingul prin e-mail \u0219i publicitatea \u0219i combin\u00e2ndu-i cu<a href=\"https:\/\/vibetrace.com\/ro\/\"> <strong>Platforma VibeTrace<\/strong><\/a>, pute\u021bi \u00eenregistra evenimentele vizitatorilor \u0219i interac\u021biunile acestora cu marca dvs. Acest lucru v\u0103 ajut\u0103 \u00een dou\u0103 moduri principale:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifica <strong>de unde provin utilizatorii<\/strong>;<\/li>\n\n\n\n<li><strong>\u00cembun\u0103t\u0103\u021bi\u021bi segmentarea<\/strong> pe baza surselor de trafic.<\/li>\n<\/ul>\n\n\n\n<p>Segmentarea \u00eembun\u0103t\u0103\u021bit\u0103 este crucial\u0103 pentru <strong>crearea de segmente de public personalizate eficiente \u0219i campanii de redirec\u021bionare<\/strong> prin e-mail \u0219i reclame. Identificarea vizitelor de la recomand\u0103ri, cum ar fi reclamele \u0219i e-mailurile, v\u0103 ajut\u0103 s\u0103 v\u0103 restr\u00e2nge\u021bi segmentarea \u0219i s\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi interac\u021biunile pe care fluxurile de lucru de automatizare \u0219i eforturile generale de marketing le creeaz\u0103 la punctele de contact.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/jtueRT7pnQkSC3zbdrbWtk87uwretyFI_6YZMFJsH4-oKr5W1YbWbTgV9GO02mwVWe4uw20gxn7D7uZvhb30REybQeBkZBbw3cRdgoiAWgaebHDaQ6bE6dtf-JXN5NqBWqGFWy4EXGPUW5N5Cs2a9hE\" alt=\"\"\/><\/figure>\n\n\n\n<p>Platforma <strong>se integreaz\u0103 perfect cu Google Analytics<\/strong>, permi\u021b\u00e2ndu-v\u0103 s\u0103 utiliza\u021bi complet capabilit\u0103\u021bile de urm\u0103rire \u0219i atribuire ale GA. \u0218i acum c\u0103 \u0219ti\u021bi toate acestea, singura \u00eentrebare care r\u0103m\u00e2ne este dac\u0103 sunte\u021bi gata s\u0103 integra\u021bi marketingul prin e-mail \u0219i publicitatea pentru <strong>ob\u021bine\u021bi un ROI mai bun<\/strong> \u0219i <strong>CTR-uri mai mari<\/strong> pentru conversii sporite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sunte\u021bi gata s\u0103 v\u0103 integra\u021bi marketingul prin e-mail \u0219i publicitatea?<\/h2>\n\n\n\n<p>Marketingul digital a f\u0103cut s\u0103 urm\u0103reasc\u0103 utilizatorii \u0219i s\u0103-i \u00eenc\u00e2nte <strong>mai usor ca niciodata<\/strong>. Nu trata\u021bi diferite canale de comunicare <strong>ca instrumente separate<\/strong> \u00een ciuda diferen\u021belor lor fundamentale.<\/p>\n\n\n\n<p>Publicul \u021bint\u0103 \u0219i clien\u021bii actuali \u0219i poten\u021biali unesc canale aparent incompatibile, cum ar fi reclamele \u0219i e-mailurile. <\/p>\n\n\n\n<p>Dac\u0103 decide\u021bi s\u0103 integra\u021bi marketingul prin e-mail \u0219i publicitatea, sunte\u021bi pe drum <strong>rezultate \u00eembun\u0103t\u0103\u021bite \u0219i experien\u021b\u0103 \u00eembun\u0103t\u0103\u021bit\u0103 a clien\u021bilor<\/strong>. Acum, pute\u021bi face acest lucru cu ajutorul unei platforme puternice de automatizare a marketingului precum VibeTrace. <\/p>\n\n\n\n<p><strong>Las\u0103 presupunerile afar\u0103<\/strong> \u0219i valorifica\u021bi toate acele date de urm\u0103rire nepre\u021buite \u00een cel mai bun mod posibil -<a href=\"https:\/\/vibetrace.com\/ro\/\"> <strong>rezerva\u021bi o demonstra\u021bie VibeTrace<\/strong><\/a> ast\u0103zi!<sup>1<\/sup>Marketing pentru consumatorul conectat: coordonarea reclamelor prin e-mail \u0219i Facebook<em>, https:\/\/www.facebook.com\/business\/news\/insights\/marketing-to-the-connected-consumer-coordinating-email-and-facebook-ads<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Conecta\u021bi punctele din c\u0103l\u0103toria clientului dvs. \u0219i nu l\u0103sa\u021bi niciodat\u0103 rezultatele la voia \u00eent\u00e2mpl\u0103rii. Asta este\u2026 <a title=\"Cum s\u0103 integrezi email marketing cu publicitate?\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/cum-se-integra-e-mail-marketing-cu-reclama\/\" aria-label=\"Cite\u0219te mai multe despre Cum se integreaz\u0103 marketingul prin e-mail cu publicitate?\"> <\/a><\/p>","protected":false},"author":9,"featured_media":22165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[94,88],"class_list":["post-22141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-email-marketing-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=22141"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/22141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/22165"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=22141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=22141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=22141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}