{"id":21954,"date":"2023-06-20T02:21:04","date_gmt":"2023-06-20T02:21:04","guid":{"rendered":"https:\/\/vibetrace.com\/?p=21954"},"modified":"2024-07-25T10:35:51","modified_gmt":"2024-07-25T10:35:51","slug":"how-to-decrease-checkout-cart-abandonment-on-a-shopify-store","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/cum-se-scadea-abandonul-cosul-de-casari-pe-un-magazin-shopify\/","title":{"rendered":"Cum s\u0103 reduce\u021bi finalizarea comenzii \u0219i abandonarea co\u0219ului \u00eentr-un magazin Shopify?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Vrei s\u0103 <strong>cre\u0219te\u021bi veniturile magazinului dvs. Shopify<\/strong>? Atunci g\u00e2nde\u0219te-te la <strong>rata uimitoare de abandonare a c\u0103rucioarelor 70%<\/strong>. Magazinul dvs. are aceste rezultate dramatice? Scoate\u021bi profituri?<\/p>\n\n\n\n<p>Vestea bun\u0103 este c\u0103 cu <strong>instrumente \u0219i strategii versatile<\/strong>, v\u0103 pute\u021bi modifica eforturile de marketing \u0219i de magazin pentru a reduce procentul de c\u0103rucioare abandonate \u0219i procesele de achizi\u021bie. Despre asta vom discuta ast\u0103zi.<\/p>\n\n\n\n<p>\u00cenainte de a aprofunda solu\u021biile, trebuie <strong>\u00eentelegere mai bun\u0103<\/strong> ratele de abandon de co\u0219 \u0219i cas\u0103 \u0219i <strong>cum se deosebesc<\/strong>. Astfel, v\u0103 pute\u021bi ajusta abordarea la ambele. S\u0103 \u00eencepem!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce este abandonarea co\u0219ului pe Shopify?<\/h2>\n\n\n\n<p><strong>Vitrina<\/strong> se \u00eent\u00e2mpl\u0103 online la fel de mult ca \u0219i offline. Este \u00een natura noastr\u0103 s\u0103 \u201edoar s\u0103 r\u0103sfoim\u201d. Tocmai asta duce la abandonarea c\u0103rucioarelor.<\/p>\n\n\n\n<p>C\u00e2nd un client \u00ee\u0219i abandoneaz\u0103 co\u0219ul \u00eentr-un magazin Shopify, arat\u0103 c\u0103 a pus produse \u00een co\u0219, dar a p\u0103r\u0103sit site-ul \u00eenainte de a ini\u021bia \u0219i a finaliza o achizi\u021bie. <\/p>\n\n\n\n<p>Acele perspective sunt <strong>mai probabil s\u0103 cumpere dac\u0103 se \u00eentorc<\/strong> dec\u00e2t vizitatorii care genereaz\u0103 a\u0219a-numita rat\u0103 de abandon de navigare.<\/p>\n\n\n\n<p>Abandonarea co\u0219ului nu este neobi\u0219nuit\u0103. Adesea, motivul este \u00een afara controlului t\u0103u ca proprietar sau manager de magazin. De fapt, <strong>58,6% de cump\u0103r\u0103tori online<\/strong> \u00een SUA \u0219i-au abandonat co\u0219ul cel pu\u021bin o dat\u0103 \u00een ultimele 3 luni pur \u0219i simplu pentru c\u0103 nu erau preg\u0103ti\u021bi s\u0103 fac\u0103 o achizi\u021bie. (<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Institutul Baymard<\/a>).<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Rulezi pe Shopify?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Testeaz\u0103 14 zile gratuit! Integra\u021bi baza de date pentru clien\u021bi \u0219i automatizarea de marketing cu magazinul dvs. Shopify.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b4dfaf75\">\n\n<a class=\"gb-button gb-button-cda8d005 gb-button-text\" href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener noreferrer\">Vizualiza\u021bi aplica\u021bia Shopify<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>O rat\u0103 mai mare de abandon al co\u0219ului <strong>v\u0103 ofer\u0103 perspective asupra<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>experien\u021ba general\u0103 a utilizatorului<\/strong>;<\/li>\n\n\n\n<li>The <strong>utilizare general\u0103, accesibilitate \u0219i interfa\u021b\u0103 de utilizare<\/strong>;<\/li>\n\n\n\n<li>The <strong>nivelul de personalizare<\/strong>;<\/li>\n\n\n\n<li><strong>Cum s\u0103 v\u0103 \u00eembun\u0103t\u0103\u021bi\u021bi<\/strong> tot ceea ce.<\/li>\n<\/ul>\n\n\n\n<p>Nu uita c\u0103 oamenii s-ar putea s\u0103 fi primit <strong>distras<\/strong>, a avut <strong>probleme la navigarea pe site-ul dvs<\/strong>, sau au fost la vitrine. <\/p>\n\n\n\n<p>The <strong>rata de abandon a comenzii<\/strong> ofer\u0103 mult <strong>indicator mai dureros<\/strong> a performan\u021bei magazinului dvs. Shopify.<\/p>\n\n\n\n<p><em>Mai jos, vom rezolva misterul motivului pentru care oamenii abandoneaz\u0103 procesul de plat\u0103.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De ce renun\u021b\u0103 oamenii la procesul de plat\u0103?<\/h2>\n\n\n\n<p>Renun\u021barea la cas\u0103 exprim\u0103 situa\u021bia \u00een care un client <strong>a ini\u021biat procesul de plat\u0103<\/strong> \u0219i a f\u0103cut cel pu\u021bin primul pas \u00een el, dar <strong>nu a finalizat achizi\u021bia<\/strong>. <\/p>\n\n\n\n<p>Acesta este rareori rezultatul unei distrageri de aten\u021bie sau al nepreg\u0103teasc\u0103 de cump\u0103rare \u00een acel moment.<\/p>\n\n\n\n<p>Dimpotriv\u0103, acei clien\u021bi <strong>semnala\u021bi c\u0103 ceva a mers prost \u00een timpul procesului de finalizare a comenzii<\/strong>. Costul transportului este cel mai frecvent motiv pentru e\u0219ecul unei achizi\u021bii. <\/p>\n\n\n\n<p>Imagina\u021bi-v\u0103 c\u0103 cineva cump\u0103r\u0103 un maiou $20 cu un cost de transport de $34.99. <strong>48% de cump\u0103r\u0103tori online<\/strong> va abandona plata dac\u0103 este a\u0219a <strong>costurile sunt prea mari<\/strong>.<\/p>\n\n\n\n<p><strong>\u00cenc\u0103 24% procente<\/strong> vor abandona procesul dac\u0103 sunt <strong>for\u021bat s\u0103-\u0219i creeze un cont<\/strong>. De aceea, v\u0103 sf\u0103tuim \u00eentotdeauna s\u0103 ad\u0103uga\u021bi pl\u0103\u021bi pentru oaspe\u021bi \u00een magazinul dvs. Shopify. Comoditatea acestuia este ceea ce \u00eei va face pe clien\u021bi s\u0103 revin\u0103 \u0219i, \u00een cele din urm\u0103, s\u0103 creeze un cont.<\/p>\n\n\n\n<p><strong>Alte motive populare<\/strong> pentru abandonul de cas\u0103 includ <strong>reticen\u021ba de a partaja informa\u021bii de plat\u0103 \u0219i cu caracter personal <\/strong>cu magazinul (18%), un proces general complicat cu <strong>prea mul\u021bi pa\u0219i<\/strong> (17%), a <strong>site web defect<\/strong> care se pr\u0103bu\u0219e\u0219te (13%), chiar \u0219i a <strong>lipsa de varietate a metodelor de plat\u0103<\/strong> (9%). (<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Institutul Baymard<\/a>)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/reasons-for-abandonment-during-check-out-1024x512.png\" alt=\"\" class=\"wp-image-18416\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/reasons-for-abandonment-during-check-out-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/reasons-for-abandonment-during-check-out-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/reasons-for-abandonment-during-check-out-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/02\/reasons-for-abandonment-during-check-out.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>De aceea este at\u00e2t de important s\u0103 v\u0103 cunoa\u0219te\u021bi clien\u021bii, s\u0103 v\u0103 urm\u0103ri\u021bi vizitatorii \u0219i <strong>\u00eemp\u0103r\u021bi\u021bi baza \u00een segmente specifice <\/strong>cu caracteristici mai restr\u00e2nse. Vei <strong>\u00eentelegere mai bun\u0103<\/strong> nevoile, preferin\u021bele \u0219i punctele dureroase ale acestora.<\/p>\n\n\n\n<p><strong><em>\u0218i apoi le vei putea aborda eficient.<\/em><\/strong><\/p>\n\n\n\n<p>Urm\u0103rirea vizitatorilor ajut\u0103 cu altceva \u2013 ve\u021bi putea <strong>separa\u021bi co\u0219ul de abandonul de cas\u0103 <\/strong>\u0219i ia <strong>m\u0103surile corespunz\u0103toare<\/strong>. Vom vedea cum \u00een sec\u021biunea urm\u0103toare.<\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/factori-principali-care-contribuie-la-abandonarea-carucioarelor-si-ce-trebuie-facut\/\" data-type=\"post\" data-id=\"26523\">Lista complet\u0103 a motivelor abandon\u0103rii co\u0219ului \u0219i cum s\u0103 le solu\u021biona\u021bi.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Diferen\u021ba dintre co\u0219 \u0219i abandonul de cas\u0103<\/h3>\n\n\n\n<p>Abandonarea co\u0219ului \u0219i a casei <strong>difer\u0103 \u00een func\u021bie de stadiul c\u0103l\u0103toriei utilizatorului<\/strong> acestea apar \u00een:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/difference-betwee-between-cart-and-checkout-abandonment-878x1024.png\" alt=\"\" class=\"wp-image-22108\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/difference-betwee-between-cart-and-checkout-abandonment-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/difference-betwee-between-cart-and-checkout-abandonment-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/difference-betwee-between-cart-and-checkout-abandonment-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/difference-betwee-between-cart-and-checkout-abandonment-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/difference-betwee-between-cart-and-checkout-abandonment.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Abandonarea c\u0103rucioarelor<\/strong> poate ap\u0103rea \u00een fiecare etap\u0103 a c\u0103l\u0103toriei, chiar din momentul \u00een care o persoan\u0103 v\u0103 viziteaz\u0103 site-ul \u0219i adaug\u0103 un produs \u00een co\u0219ul s\u0103u.<\/li>\n\n\n\n<li><strong>Renun\u021barea la cas\u0103<\/strong> necesit\u0103 ca oamenii s\u0103 fi ini\u021biat procesul de plat\u0103, complet\u00e2nd practic c\u0103l\u0103toria, pentru ca acesta s\u0103 conteze.<\/li>\n<\/ul>\n\n\n\n<p>Av\u00e2nd \u00een vedere asta, va trebui <strong>abordeaz\u0103 diferit ambele rate de abandon<\/strong>. The<strong> interfa\u021ba de utilizare a site-ului web<\/strong>, cel <strong>experien\u021ba general\u0103 a utilizatorului<\/strong> oferi, \u0219i <strong>pagina co\u0219ului \u00een sine<\/strong> toate influen\u021beaz\u0103 abandonarea co\u0219ului de cump\u0103r\u0103turi. Abandonarea pl\u0103\u021bii depinde de <strong>pagini de plat\u0103 \u0219i de plat\u0103<\/strong>, precum \u0219i <strong>costurile implicate<\/strong>.<\/p>\n\n\n\n<p>Dac\u0103 mul\u021bi oameni renun\u021b\u0103 la site-ul dvs. odat\u0103 ce \u00eencep procesul de plat\u0103, parcurge\u021bi-l singur. Pot exista erori sau termeni, politici \u0219i informa\u021bii care nu se afi\u0219eaz\u0103 corect \u0219i un \u00eentreg <strong>o multitudine de probleme tehnice<\/strong>.<\/p>\n\n\n\n<p>Pentru a reduce abandonul la cas\u0103, <strong>concentrare pe aspectele tehnice<\/strong>, disponibilitatea op\u021biunilor de plat\u0103 \u0219i la efectuarea procesului <strong>c\u00e2t mai lin \u0219i nedureros posibil<\/strong>. Pentru a reduce abandonul co\u0219ului de cump\u0103r\u0103turi, explora\u021bi \u0219i utiliza\u021bi una dintre strategiile puternice pe care le \u00eemp\u0103rt\u0103\u0219im mai jos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 moduri de a reduce abandonul co\u0219ului \u00een magazinele Shopify<\/h2>\n\n\n\n<p>Uneori, oamenii uit\u0103 s\u0103 v\u0103 r\u0103sfoiasc\u0103 magazinul \u0219i sunt distra\u0219i, iar uneori sunt doar poten\u021biali poten\u021biali. Oricum, <strong>poti face multe<\/strong> pentru a preveni vizitatorii s\u0103 v\u0103 fac\u0103 fantom\u0103.<\/p>\n\n\n\n<p>C\u00e2nd 7 din 10 persoane pun ceva \u00een c\u0103rucioarele lor \u0219i pleac\u0103 f\u0103r\u0103 s\u0103 ini\u021biezi m\u0103car procesul de checkout, trebuie s\u0103 <strong>lua\u021bi m\u0103suri pentru a opri s\u00e2ngerarea<\/strong>. Iat\u0103 c\u00e2teva idei pe care le pute\u021bi aplica imediat:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/7-ways-to-decrease-cart-abandonment-878x1024.png\" alt=\"\" class=\"wp-image-22109\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/7-ways-to-decrease-cart-abandonment-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/7-ways-to-decrease-cart-abandonment-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/7-ways-to-decrease-cart-abandonment-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/7-ways-to-decrease-cart-abandonment-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/7-ways-to-decrease-cart-abandonment.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. E-mailuri cu co\u0219ul abandonat<\/h3>\n\n\n\n<p>C\u00e2nd captura\u021bi e-mailuri pentru a v\u0103 construi listele de marketing prin e-mail, pute\u021bi identifica persoanele care v\u0103 viziteaz\u0103 site-ul web \u0219i s\u0103-\u0219i abandoneze c\u0103rucioarele. Utilizare<a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\"> <strong>aplica\u021bii precum VibeTrace<\/strong><\/a> s\u0103 segmenteze acei clien\u021bi \u00een liste dedicate \u0219i s\u0103 \u00eei vizeze cu oferte specifice.<\/p>\n\n\n\n<p>O alt\u0103 aplica\u021bie excelent\u0103 a solu\u021biilor precum VibeTrace este capacitatea de a se instala <strong>fluxuri de lucru automate prin e-mail<\/strong> concentrat pe recuperarea c\u0103rucioarelor abandonate din magazinul dvs. Shopify. <\/p>\n\n\n\n<p>Cu astfel de fluxuri de lucru, atunci c\u00e2nd un utilizator \u00eenregistrat \u00ee\u0219i abandoneaz\u0103 co\u0219ul, prime\u0219te un e-mail automat dup\u0103 o anumit\u0103 perioad\u0103 de timp.<\/p>\n\n\n\n<p><strong>Cat sa astept?<\/strong> \u00centre 30 de minute \u0219i o or\u0103. Pute\u021bi ad\u0103uga un al doilea \u0219i chiar al treilea e-mail la fluxul de lucru de recuperare a co\u0219ului abandonat dac\u0103 primul e-mail nu \u00eel \u00eentrerupe.<\/p>\n\n\n\n<p>Cea mai bun\u0103 parte este c\u0103 ghiontul subtil <strong>poate con\u021bine un stimulent<\/strong> \u2013 un cod de reducere, o ofert\u0103 pe timp limitat, un cadou care poate fi r\u0103scump\u0103rat \u00een cazul \u00een care clien\u021bii finalizeaz\u0103 achizi\u021bia \u0219i a\u0219a mai departe. <\/p>\n\n\n\n<p>Dac\u0103 crede\u021bi c\u0103 un stimulent \u00een e-mail poate ajuta la reducerea ratei de abandon a co\u0219ului, nu ezita\u021bi s\u0103 utiliza\u021bi unul.<\/p>\n\n\n\n<p><em>Dar ce s\u0103 faci c\u00e2nd vizitatorii care abandoneaz\u0103 cele mai multe c\u0103rucioare nu sunt \u00eenregistra\u021bi \u0219i nu ai e-mailul lor? <\/em><strong><em>Te avem acoperit!<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Retargeting Reclame<\/h3>\n\n\n\n<p>Anun\u021burile de redirec\u021bionare sunt cea mai bun\u0103 modalitate de a men\u021bine aten\u021bia vizitatorilor pentru prima dat\u0103 care, cel mai probabil, vor p\u0103r\u0103si site-ul dvs. f\u0103r\u0103 a cump\u0103ra. De fapt, <strong>majoritatea vizitatorilor pentru prima dat\u0103 nu ar face niciodat\u0103 o achizi\u021bie<\/strong>.<\/p>\n\n\n\n<p>Aplica\u021bii ca<a href=\"https:\/\/apps.shopify.com\/adroll-retargeting\" target=\"_blank\" rel=\"noopener\"> AdRoll<\/a> \u0219i<a href=\"https:\/\/apps.shopify.com\/dynamic-retargeting-by-rontar\" target=\"_blank\" rel=\"noopener\"> Anun\u021buri de redirec\u021bionare dinamic\u0103 Rontar<\/a> te ajut <strong>g\u0103si\u021bi vizitatori \u00een timp ce ace\u0219tia navigheaz\u0103 pe web<\/strong>. Lucrul frumos despre retargeting este c\u0103 pute\u021bi afi\u0219a reclame doar acelor persoane care au pus ceva \u00een co\u0219ul de cump\u0103r\u0103turi \u0219i apoi au plecat.<\/p>\n\n\n\n<p>\u00cen acest fel, pute\u021bi g\u0103si <strong>persoane interesate de produsele dvs<\/strong> \u0219i-i \u021bintesc cu ceea ce \u00ee\u0219i doresc.<\/p>\n\n\n\n<p><em>Dar dac\u0103 nu dori\u021bi s\u0103 urm\u0103ri\u021bi oamenii odat\u0103 ce p\u0103r\u0103sesc magazinul dvs. Shopify, pute\u021bi \u00eencerca cu u\u0219urin\u021b\u0103 s\u0103-i opri\u021bi \u00een magazinul dvs., a\u0219a cum ve\u021bi vedea \u00een continuare.<\/em><\/p>\n\n\n<div class=\"gb-container gb-container-8fb708d7\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-02451a68 gb-headline-text\">Ave\u021bi nevoie de ajutor cu publicitatea dvs.?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-553db70f gb-headline-text\">Ob\u021bine\u021bi o rentabilitate mai bun\u0103 a cheltuielilor publicitare folosind automatizarea marketingului, segmentarea publicului \u0219i analiza comer\u021bului electronic<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-519229b3\">\n\n<a class=\"gb-button gb-button-61706de6 gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/white-label-marketing-automation-agencies\/\">Contacta\u0163i-ne<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">3. Ferestre pop-up cu inten\u021bia de ie\u0219ire \u0219i reduceri sensibile la timp<\/h3>\n\n\n\n<p>Conform cercet\u0103rilor noastre, <a href=\"https:\/\/vibetrace.com\/ro\/software-de-personalizare-web\/\" data-type=\"page\" data-id=\"14370\">ferestre pop-up cu intentia de iesire<\/a> care au ca scop prevenirea abandonului c\u0103rucioarelor au <strong>o rat\u0103 de conversie de 17,12%<\/strong>. <\/p>\n\n\n\n<p>Acestea declan\u0219eaz\u0103 un r\u0103spuns instantaneu \u0219i <strong>poate atrage vizitatorii<\/strong> pentru a r\u0103m\u00e2ne pe site-ul dvs. Acestea apar exact \u00een momentul \u00een care cineva \u00eencearc\u0103 s\u0103 p\u0103r\u0103seasc\u0103 site-ul dvs.<\/p>\n\n\n\n<p>Pentru a preveni abandonarea co\u0219ului, pute\u021bi seta diferite ferestre pop-up cu inten\u021bia de ie\u0219ire, cu reduceri sensibile la timp \u0219i oferte rambursabile, dac\u0103 vizitatorii care au pus ceva \u00een co\u0219 completeaz\u0103 o achizi\u021bie chiar acum. <\/p>\n\n\n\n<p>Cea mai bun\u0103 parte este c\u0103 po\u021bi <strong>viza\u021bi at\u00e2t vizitatorii \u00eenregistra\u021bi, c\u00e2t \u0219i vizitatorii f\u0103r\u0103 cont<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Notific\u0103ri push<\/h3>\n\n\n\n<p>Notific\u0103rile push v\u0103 ofer\u0103 un alt instrument excelent pentru a reangaja vizitatorii anonimi. Dac\u0103 le activeaz\u0103 pentru magazinul dvs. Shopify, pute\u021bi <strong>ghiont-i cu notific\u0103ri push ulterioare<\/strong> ori de c\u00e2te ori \u00ee\u0219i abandoneaz\u0103 c\u0103ru\u021ba.<\/p>\n\n\n\n<p>Notific\u0103rile push ofer\u0103 bunuri imobiliare de prim rang <strong>capta\u021bi aten\u021bia publicului dvs<\/strong> cu oferte exclusive \u0219i sensibile la timp. Aplica\u021bii ca<a href=\"https:\/\/apps.shopify.com\/pushowl\" target=\"_blank\" rel=\"noopener\"> PushOwl<\/a> v\u0103 ajut\u0103 s\u0103 configura\u021bi \u0219i s\u0103 gestiona\u021bi cu u\u0219urin\u021b\u0103 acele mesaje promo\u021bionale de dimensiuni mici.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. UGC &amp; Social Proof<\/h3>\n\n\n\n<p>Recenzii de produse, con\u021binut generat de utilizatori \u0219i chiar actualiz\u0103ri live despre achizi\u021biile recente <strong>ajuta la construirea \u00eencrederii<\/strong>. Vizitatorii pentru prima dat\u0103 sunt cel mai pu\u021bin probabil s\u0103 cumpere, dar m\u0103rturiile \u0219i feedbackul clien\u021bilor pot \u00eenclina balan\u021ba \u00een favoarea dvs.<\/p>\n\n\n\n<p>Un astfel de con\u021binut ajut\u0103 <strong>demonstreaz\u0103-\u021bi produsele \u00een ac\u021biune <\/strong>\u0219i reduce orice obiec\u021bii pe care perspectivele le-ar putea avea. Aplica\u021bii ca<a href=\"https:\/\/apps.shopify.com\/rivyo-product-review\" target=\"_blank\" rel=\"noopener\"> Rivyo<\/a> v\u0103 permit s\u0103 construi\u021bi cu u\u0219urin\u021b\u0103 dovezi sociale pentru a reduce c\u0103rucioarele abandonate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Costuri reduse<\/h3>\n\n\n\n<p><strong>Costurile asociate joac\u0103 un rol vital<\/strong> \u00een decizia poten\u021bialilor de a continua \u0219i finaliza achizi\u021bia sau de a p\u0103r\u0103si magazinul. Dac\u0103 \u00eei pute\u021bi ajuta s\u0103 reduc\u0103 aceste costuri, face\u021bi publicitate. <\/p>\n\n\n\n<p>Poate oferi\u021bi o varietate de metode de plat\u0103 sau utiliza\u021bi aplica\u021bia Shop Pay care permite plata \u00een rate. Oferi\u021bi transport gratuit la anumite praguri?<\/p>\n\n\n\n<p>Oamenii au tendin\u021ba de a abandona c\u0103rucioarele pentru c\u0103 costul de cump\u0103rare este nerezonabil, metodele de plat\u0103 nu sunt suficient de variate sau nu g\u0103sesc o op\u021biune convenabil\u0103. <strong>Optimiza\u021bi-v\u0103 magazinul Shopify <\/strong>Avand in vedere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Checkout simplificat<\/h3>\n\n\n\n<p><strong>Un alt motiv crucial <\/strong>oamenii abandoneaz\u0103 nu doar cump\u0103r\u0103turile la vitrin\u0103, ci \u0219i procesul \u00een sine. Dac\u0103 clien\u021bii poten\u021biali trebuie s\u0103 treac\u0103 prin 10 cercuri, v\u0103 vor p\u0103r\u0103si \u00eentr-un magazin care are doar 5 cercuri.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capterra.com\/resources\/online-checkout\/\" target=\"_blank\" rel=\"noopener\">Potrivit Capterra<\/a>, procesul de plat\u0103 <strong>trebuie s\u0103 dureze mai pu\u021bin de 4 minute<\/strong> dac\u0103 vrem ca perspectivele s\u0103-l completeze. F\u0103-o<strong> c\u00e2t se poate de u\u0219or<\/strong> pentru ca oamenii s\u0103 se converteasc\u0103. Permite\u021bi op\u021biunea de cump\u0103rare ca oaspete \u2013 aceea\u0219i cercetare arat\u0103 asta <strong>43% de consumatori prefer\u0103 aceast\u0103 metod\u0103<\/strong>.<\/p>\n\n\n\n<p>Asigura <strong>nu exista dificultati tehnice<\/strong> iar paginile nu se rup <strong>pe diferite dispozitive<\/strong>. <strong>Testa\u021bi cu rigurozitate procesul de finalizare a comenzii<\/strong>, mai ales dac\u0103 \u00eencepi s\u0103 vezi rate mari de abandon odat\u0103 ce procesul a \u00eenceput. Acesta este un semn clar c\u0103 exist\u0103 o problem\u0103 tehnic\u0103.<\/p>\n\n\n\n<p>Aminti\u021bi-v\u0103, <a href=\"https:\/\/vibetrace.com\/ro\/rata-abandonului-car\/\" data-type=\"post\" data-id=\"18038\">rata medie de abandon al co\u0219ului<\/a> \u00een comer\u021bul electronic atinge un 70% uluitor. Dac\u0103 folosi\u021bi o parte din aceste strategii, ve\u021bi activa magazinul Shopify <strong>un curs pentru o performan\u021b\u0103 general\u0103 mai bun\u0103<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opri\u021bi s\u00e2ngerarea profiturilor Shopify<\/h2>\n\n\n\n<p>Vizitatorii magazinului Shopify vor evalua fiecare element al magazinului dvs., fiecare bucat\u0103 de copie \u0219i modul \u00een care v\u0103 adresa\u021bi \u0219i comunica\u021bi cu ei. <\/p>\n\n\n\n<p>Aceast\u0103 evaluare va <strong>influen\u021beaz\u0103 experien\u021ba general\u0103<\/strong> \u00een fiecare etap\u0103 a c\u0103l\u0103toriei utilizatorului \u0219i va avea un impact asupra ratelor de abandonare a co\u0219ului \u0219i a comenzii.<\/p>\n\n\n\n<p>Acum c\u0103 \u00een\u021belegi mai bine de ce oamenii abandoneaz\u0103 c\u0103rucioarele \u0219i \u00eentregul proces de plat\u0103, po\u021bi <strong>\u00eencepe\u021bi s\u0103 lucra\u021bi pentru reducerea acestor rate<\/strong>. <\/p>\n\n\n\n<p>Proprietarii \u0219i administratorii magazinelor trebuie s\u0103 fie <strong>proactiv\u0103<\/strong> \u2013 perspectivele au obiec\u021bii extrem de diferite \u0219i depinde de tine <strong>dep\u0103\u0219e\u0219te-le, construie\u0219te \u00eencredere \u0219i c\u00e2\u0219tig\u0103 credibilitate<\/strong>.<\/p>\n\n\n\n<p><em>Odat\u0103 ce faci asta, mai mul\u021bi oameni vor \u00eencepe s\u0103 treac\u0103 din co\u0219 prin finalizarea comenzii c\u0103tre pagina de mul\u021bumire.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Dori\u021bi s\u0103 cre\u0219te\u021bi veniturile magazinului dvs. Shopify? Atunci g\u00e2nde\u0219te-te la uluitor 70%... <a title=\"Cum s\u0103 reduce\u021bi finalizarea comenzii \u0219i abandonarea co\u0219ului \u00eentr-un magazin Shopify?\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/cum-se-scadea-abandonul-cosul-de-casari-pe-un-magazin-shopify\/\" aria-label=\"Cite\u0219te mai multe despre Cum s\u0103 diminuezi finalizarea comenzii \u0219i abandonarea co\u0219ului \u00eentr-un magazin Shopify?\"> <\/a><\/p>","protected":false},"author":9,"featured_media":22170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[67,89,105],"class_list":["post-21954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-abandoned-carts","tag-level2","tag-shopify-marketing-automation","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=21954"}],"version-history":[{"count":1,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21954\/revisions"}],"predecessor-version":[{"id":26540,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21954\/revisions\/26540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/22170"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=21954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=21954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=21954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}