{"id":21640,"date":"2023-05-24T09:35:17","date_gmt":"2023-05-24T09:35:17","guid":{"rendered":"https:\/\/vibetrace.com\/?p=21640"},"modified":"2023-10-08T04:12:28","modified_gmt":"2023-10-08T04:12:28","slug":"zero-first-party-data-implementation-strategies","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/strategii-de-implementare-zero-si-prima-parte-date-importanta-si-testate-in-timp\/","title":{"rendered":"Date zero \u0219i prima parte: importan\u021b\u0103 \u0219i strategii de implementare testate \u00een timp"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Datele clien\u021bilor sunt de aur. De\u0219i este o marf\u0103 valoroas\u0103 \u00een comer\u021bul electronic, modul \u00een care este colectat a fost o preocupare serioas\u0103 \u00een r\u00e2ndul clien\u021bilor. <\/p>\n\n\n\n<p>Pe m\u0103sur\u0103 ce \u00eenc\u0103lc\u0103rile de confiden\u021bialitate \u0219i scurgerile de date devin comune, ne\u00eencrederea din partea publicului a crescut \u0219i a devenit mai r\u0103sp\u00e2ndit\u0103.<\/p>\n\n\n\n<p>Deci, c\u00e2nd Google \u0219i-a anun\u021bat <a href=\"https:\/\/www.theverge.com\/2020\/1\/14\/21064698\/google-third-party-cookies-chrome-two-years-privacy-safari-firefox\" target=\"_blank\" rel=\"noopener\">inten\u021bioneaz\u0103 s\u0103 elimine treptat cookie-urile de la ter\u021bi<\/a> \u00een 2020, companiile de comer\u021b electronic au fost obligate s\u0103 g\u0103seasc\u0103 noi modalit\u0103\u021bi de a colecta date despre utilizatori. <\/p>\n\n\n\n<p>\u00centr-o lume care va fi \u00een cur\u00e2nd f\u0103r\u0103 cookie-uri, companiile trebuie s\u0103 g\u0103seasc\u0103 modalit\u0103\u021bi noi \u0219i inovatoare de a culege informa\u021bii despre pie\u021bele \u021bint\u0103. <\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id21640_63d4f1-97 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id21640_63d4f1-97 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id21640_63d4f1-97 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id21640_63d4f1-97 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>In timp ce <strong>date de la prima parte <\/strong>care este adunat prin cookie-uri a fost norma, metodele care permit date zero-party trebuie s\u0103 fie prioritizate \u0219i explorate de companiile cu g\u00e2ndire de viitor.&nbsp;<\/p>\n\n\n\n<p>De\u0219i datele primare exist\u0103 de ceva timp, datele zero-party apar ca un copil mai nou \u0219i mai cool din bloc. \u0218i unul profitabil la asta.&nbsp;<\/p>\n\n\n\n<p>\u00cenainte de a \u00een\u021belege cum func\u021bioneaz\u0103 fiecare, este esen\u021bial s\u0103 \u00een\u021belegem ce sunt \u0219i ce implic\u0103 ele.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/zero-party-data-vs-first-party-daa-1-878x1024.png\" alt=\"\" class=\"wp-image-21668\" style=\"width:616px;height:718px\" width=\"616\" height=\"718\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/zero-party-data-vs-first-party-daa-1-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/zero-party-data-vs-first-party-daa-1-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/zero-party-data-vs-first-party-daa-1-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/zero-party-data-vs-first-party-daa-1-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/zero-party-data-vs-first-party-daa-1.png 1200w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/figure>\n<\/div>\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu segmentarea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Pe baza unui CDP puternic, vei putea segmenta clien\u021bii pe statutul RFM, CLV sau multe alte elemente pentru segmente de marketing de succes.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/segmentarea-clientilor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Ce sunt datele Zero-Party?&nbsp;<\/h2>\n\n\n\n<p>Orice date colectate direct de la client, voluntar sau proactiv, sunt date f\u0103r\u0103 p\u0103r\u021bi. Termenul a fost inventat pentru prima dat\u0103 \u00een 2018 de c\u0103tre <a href=\"https:\/\/www.forrester.com\/bold\" target=\"_blank\" rel=\"noopener\">Cercetarea Forrester<\/a>. <\/p>\n\n\n\n<p>Sunt informa\u021bii pe care un client le ofer\u0103 \u00een mod voluntar unei companii \u2014 Informa\u021bii precum cele ale unui client:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Preferin\u021be<\/li>\n\n\n\n<li>Inten\u021bii de cump\u0103rare<\/li>\n\n\n\n<li>fundal<\/li>\n\n\n\n<li>Cum dore\u0219te persoana s\u0103 le recunoasc\u0103 marca&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Considera\u021bi-l la fel ca datele conversa\u021bionale. Pute\u021bi afla despre ziua lor de na\u0219tere, culoarea preferat\u0103 \u0219i alte informa\u021bii.<\/p>\n\n\n\n<p>Colectarea datelor, marketingul \u0219i interac\u021biunile devin mai conversa\u021bionale atunci c\u00e2nd adopta\u021bi aceast\u0103 abordare cu clien\u021bii dvs. <\/p>\n\n\n\n<p>Aceast\u0103 modificare ofer\u0103 informa\u021bii detaliate care ajut\u0103 compania s\u0103 prospere \u0219i clien\u021bii s\u0103 se simt\u0103 aprecia\u021bi atunci c\u00e2nd fac cump\u0103r\u0103turi pentru ceea ce au nevoie.<\/p>\n\n\n\n<p>Pute\u021bi colecta date f\u0103r\u0103 p\u0103r\u021bi folosind <a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Solu\u021bie Vibetrace Behavior Analytics<\/a> care colecteaz\u0103 automat comportamentul clien\u021bilor pe site-ul dvs. de v\u00e2nzare cu am\u0103nuntul.<\/p>\n\n\n\n<p>Este considerat\u0103 \u00een mod popular o extensie a <a href=\"https:\/\/www.storyly.io\/post\/explicit-vs-implicit-data\" target=\"_blank\" rel=\"noopener\">date explicite<\/a> deoarece clientul \u00eel \u00eemp\u0103rt\u0103\u0219e\u0219te \u00een mod explicit cu organiza\u021bia pentru a-i ajuta s\u0103 ofere experien\u021be personalizate. <\/p>\n\n\n\n<p>Acest tip de date este \u00een general colectat cu promisiunea unei recompense, cum ar fi o carte electronic\u0103 gratuit\u0103, un webinar, reduceri \u0219i multe altele.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Beneficiile datelor Zero Party<\/h3>\n\n\n\n<p>V\u0103 va ajuta dac\u0103 comunica\u021bi cu clientela dvs., deoarece acestea sunt dornice s\u0103 aud\u0103 de la dvs. Este unul dintre motivele cheie pentru care v\u0103 ofer\u0103 aceste informa\u021bii. <\/p>\n\n\n\n<p>Printre cele mai evidente beneficii ale datelor zero party se num\u0103r\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Valoare \u0219i claritate: <\/strong>Datele zero party sunt unice, deoarece vin direct de la client, astfel \u00eenc\u00e2t afacerea dvs. poate avea \u00eencredere c\u0103 un client dore\u0219te s\u0103 aud\u0103 de la dvs.<\/li>\n\n\n\n<li><strong>Eficient din punct de vedere al costurilor: <\/strong>Costurile pentru colectarea datelor de la zero parte sunt sc\u0103zute, deoarece informa\u021biile sunt deja \u00een sistemele dvs. Datele zero-party sunt gratuite, spre deosebire de datele a doua \u0219i ter\u021be, deoarece clien\u021bii le ofer\u0103 voluntar<\/li>\n\n\n\n<li><strong>Relevan\u0163\u0103: <\/strong>Natura direct\u0103 a datelor zero party v\u0103 permite s\u0103 ob\u021bine\u021bi o perspectiv\u0103 asupra modului \u00een care clien\u021bii dvs. doresc s\u0103 \u00eei contacta\u021bi. V\u0103 ajut\u0103 s\u0103 v\u0103 adapta\u021bi interac\u021biunile la preferin\u021bele lor<\/li>\n\n\n\n<li><strong>Conform: <\/strong>Riscurile asociate cu colectarea datelor de la zero parte sunt sc\u0103zute, deoarece cunoa\u0219te\u021bi originea datelor \u0219i metoda de colectare.<\/li>\n<\/ul>\n\n\n\n<p>Un poten\u021bial dezavantaj al colect\u0103rii de date f\u0103r\u0103 p\u0103r\u021bi este c\u0103 este contraproductiv s\u0103 ceri clien\u021bilor prea multe date dintr-o dat\u0103. Cel mai bine este s\u0103 \u00eemp\u0103r\u021bi\u021bi intervalele de solicitare pentru aceste informa\u021bii.<\/p>\n\n\n\n<p>Dar avantajul de a avea datele preg\u0103tite pentru segmentarea clien\u021bilor este mult peste orice dezavantaj. \u00ce\u021bi m\u0103re\u0219te rentabilitatea investi\u021biei \u00een marketing \u0219i \u00ee\u021bi spune ce s\u0103 faci \u00een continuare.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"339\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/net-promoter-score-question-1024x339.png\" alt=\"\" class=\"wp-image-19625\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/net-promoter-score-question-1024x339.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/net-promoter-score-question-300x99.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/net-promoter-score-question-768x254.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/net-promoter-score-question-1536x508.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/net-promoter-score-question-2048x677.png 2048w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/net-promoter-score-question-18x6.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum s\u0103 colecta\u021bi date Zero Party&nbsp;<\/strong><\/h2>\n\n\n\n<p>Ceea ce este grozav la datele zero party este c\u0103 pute\u021bi folosi orice metode dori\u021bi pentru a le aduna. Speciali\u0219tii de marketing ingenio\u0219i au creat o varietate de strategii inovatoare pentru a ob\u021bine aceste date, f\u0103c\u00e2nd \u00een acela\u0219i timp procesul pl\u0103cut pentru clien\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Colectarea datelor Zero Party de la vizitatori&nbsp;<\/strong><\/h3>\n\n\n\n<p>Companiile pot colecta date de la vizitatorii site-ului lor \u00een mai multe moduri, de\u0219i acestea pot varia de la o persoan\u0103 la alta. Mai jos sunt sfaturi utile pentru a colecta date zero party de la vizitatori.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pop-up conversa\u021bional<\/strong><\/h4>\n\n\n\n<p>Ferestrele pop-up cu \u00eentreb\u0103ri despre interesele \u0219i cerin\u021bele vizitatorilor v\u0103 pot ajuta s\u0103 personaliza\u021bi con\u021binutul site-ului dvs. la ace\u0219tia \u0219i s\u0103 \u00eei transforma\u021bi \u00een clien\u021bi pe via\u021b\u0103. Considera <a href=\"https:\/\/vibetrace.com\/ro\/software-ul-pentru-feedback-ul-clientilor\/\" data-type=\"page\" data-id=\"14433\">ferestre pop-up conversa\u021bionale<\/a> ca versiune online a unui check-in cu am\u0103nuntul.<\/p>\n\n\n\n<p>Fiecare prospect v\u0103 poate oferi unul sau dou\u0103 puncte de date, r\u0103spunz\u00e2nd la c\u00e2teva \u00eentreb\u0103ri \u00een aceste ferestre pop-up. Ele ajut\u0103 la personalizarea \u0219i ratele de conversie f\u0103r\u0103 a fi enervant pentru vizitatori.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-07-at-12.37.21.png\" alt=\"\" class=\"wp-image-19806\" style=\"width:527px;height:437px\" width=\"527\" height=\"437\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-07-at-12.37.21.png 890w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-07-at-12.37.21-300x249.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-07-at-12.37.21-768x639.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-07-at-12.37.21-14x12.png 14w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><figcaption class=\"wp-element-caption\">colecta\u021bi interesul vizitatorilor \u0219i ad\u0103uga\u021bi-i ca etichete.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"356\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-10-1024x356.png\" alt=\"\" class=\"wp-image-19805\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-10-1024x356.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-10-300x104.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-10-768x267.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-10-18x6.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-10.png 1466w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">segmentare simpl\u0103 pentru a colecta date. Vizitatori noi vs vizitatori care revin<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Re\u021bele sociale<\/strong><\/h4>\n\n\n\n<p>Re\u021belele sociale sunt calea de urmat dac\u0103 dori\u021bi s\u0103 ajunge\u021bi la un public larg, inclusiv poten\u021biali. Crearea \u0219i publicarea sondajelor pe re\u021belele sociale v\u0103 poate ajuta s\u0103 ob\u021bine\u021bi o gam\u0103 larg\u0103 de informa\u021bii despre tendin\u021be, dinamica comunit\u0103\u021bii \u0219i direc\u021biile de produse.<\/p>\n\n\n\n<p>De exemplu, o \u00eentrebare obi\u0219nuit\u0103 de marketing adresat\u0103 de companii atunci c\u00e2nd compar\u0103 produse este \u201ecare preferi?\u201d G\u00e2ndi\u021bi-v\u0103 la asta ca la o testare A\/B, dar \u00een loc s\u0103 compara\u021bi dou\u0103 op\u021biuni, primi\u021bi feedback-ul clien\u021bilor.<\/p>\n\n\n\n<p>Folosirea sondajelor pe platformele de social media precum Twitter \u0219i Instagram a demonstrat c\u0103 cre\u0219te implicarea clien\u021bilor cu o companie cu 20-40%. Acest tip de input este crucial \u00een primele etape ale unei campanii.<\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Colectarea datelor Zero Party de la clien\u021bi\u00a0<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/extension.umd.edu\/resource\/applying-pareto-principle-your-marketing-8020-rule\" target=\"_blank\" rel=\"noopener\">Principiul Pareto<\/a> afirm\u0103 c\u0103 un mic procent din clientela dvs. va genera cea mai mare parte a veniturilor dvs. Ca rezultat, succesul companiei tale va depinde de capacitatea ta de a men\u021bine satisfac\u021bia \u0219i loialitatea celei mai valoroase clientele tale.&nbsp;<\/p>\n\n\n\n<p>Succesul culegerii de date zero partid va varia \u00een func\u021bie de preferin\u021bele individuale, dar urm\u0103toarele sunt c\u00e2teva indica\u021bii.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Atributele membrilor<\/h4>\n\n\n\n<p>Cel mai fundamental este colectarea informa\u021biilor personale ale membrilor fie la \u00eenregistrare, fie mai t\u00e2rziu. Folosind aceast\u0103 func\u021bie, pute\u021bi afla mai multe despre un consumator dec\u00e2t doar numele, adresa de e-mail \u0219i num\u0103rul de telefon al acestuia.<\/p>\n\n\n\n<p>De exemplu, cu Vibetrace pute\u021bi colecta: zile de na\u0219tere, interese, prenume \u0219i prenume folosind campanii de interac\u021biune, con\u021binut sau sondaje.<\/p>\n\n\n\n<p>Toate informa\u021biile din formulare sunt trimise automat c\u0103tre propria baz\u0103 de date de clien\u021bi pe care Vibetrace o construie\u0219te pentru tine.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-07-at-11.28.28.png\" alt=\"\" class=\"wp-image-19799\" style=\"width:617px;height:302px\" width=\"617\" height=\"302\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-07-at-11.28.28.png 714w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-07-at-11.28.28-300x147.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-07-at-11.28.28-18x9.png 18w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><figcaption class=\"wp-element-caption\">Informa\u021bii colectate \u0219i ad\u0103ugate ca etichete pentru vizitator.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Chestionare pop-up<\/h4>\n\n\n\n<p>O strategie mai eficient\u0103 este prezentarea unui scurt sondaj pop-up unui utilizator nou.<a href=\"https:\/\/vibetrace.com\/ro\/software-ul-pentru-feedback-ul-clientilor\/\" data-type=\"page\" data-id=\"14433\"> Pot fi c\u00e2teva \u00eentreb\u0103ri, r\u0103spunsuri<\/a> la care \u00eei va ajuta s\u0103 g\u0103seasc\u0103 cele mai relevante produse.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sondaje de opinie<\/h4>\n\n\n\n<p>Sondajele online care permit utilizatorilor s\u0103 voteze pentru diferite op\u021biuni sunt, de asemenea, r\u0103sp\u00e2ndite ast\u0103zi. De exemplu, \u00eentreba\u021bi clien\u021bii poten\u021biali despre stilurile lor preferate \u0219i multe altele. <\/p>\n\n\n\n<p>Contribuie la sim\u021bul personalului de comunitate \u0219i de proprietate asupra viitorului companiei.<\/p>\n\n\n\n<p>Fiecare abordare are merite, dar combinarea lor este locul \u00een care vei g\u0103si cel mai mare progres c\u0103tre obiectivele tale.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-9.png\" alt=\"sondaj dup\u0103 cump\u0103rare\" class=\"wp-image-19800\" style=\"width:622px;height:601px\" width=\"622\" height=\"601\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-9.png 852w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-9-300x290.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-9-768x743.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/03\/image-9-12x12.png 12w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\" \/><figcaption class=\"wp-element-caption\">sondaj post-cump\u0103rare de la vibetrace<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Cum s\u0103 stoca\u021bi \u0219i s\u0103 gestiona\u021bi datele Zero Party&nbsp;<\/h3>\n\n\n\n<p>Ce faci cu datele zero party odat\u0103 ce le ai \u00een baza ta de date, acum c\u0103 \u0219tii ce sunt \u0219i cum s\u0103 le adun?<\/p>\n\n\n\n<p>Pentru a reu\u0219i, ave\u021bi nevoie de o strategie de date zero-party \u00een jurul consumatorului. Cu acordul clien\u021bilor, colectarea datelor acestora poate fi un proces f\u0103r\u0103 probleme.<\/p>\n\n\n\n<p>Asta numim noi <a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\" data-type=\"page\" data-id=\"14230\">baza de date pentru clien\u021bi sau platform\u0103 de date despre clien\u021bi.<\/a><\/p>\n\n\n\n<p>Companiile \u00eel pot folosi \u00een campanii \u0219i activit\u0103\u021bi de marketing ca orice alte date. Spre deosebire de alte tipuri de date, crea\u021bi mesaje \u0219i con\u021binut hiperpersonalizat prin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilizarea test\u0103rii A\/B pentru a restr\u00e2nge gusturile utilizatorilor<\/li>\n\n\n\n<li>Personalizarea experien\u021belor utilizatorilor pe site-uri web<\/li>\n\n\n\n<li>Cre\u0219terea satisfac\u021biei clien\u021bilor dvs<\/li>\n\n\n\n<li>Trimiterea de e-mailuri pe baza personalit\u0103\u021bii unui utilizator<\/li>\n\n\n\n<li>Analiz\u00e2nd modul \u00een care ac\u021biunile clien\u021bilor contribuie la abandon<\/li>\n\n\n\n<li>Redirec\u021bionarea anun\u021burilor<\/li>\n<\/ul>\n\n\n\n<p>Vibetrace stocheaz\u0103 \u0219i gestioneaz\u0103 automat datele sale pentru dvs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Studiu de caz al unei strategii cu date zero: aplica\u021bia pentru studii lingvistice Babbel<\/h4>\n\n\n\n<p>Babbel invit\u0103 persoanele care se \u00eenscriu s\u0103 r\u0103spund\u0103 la c\u00e2teva \u00eentreb\u0103ri personale precum:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201eDe ce vrei s\u0103 \u00eenve\u021bi o nou\u0103 limb\u0103?\u201d&nbsp;<\/li>\n\n\n\n<li>\u201eLa ce nivel vrei s\u0103 ajungi?\u201d&nbsp;<\/li>\n\n\n\n<li>\u201eC\u00e2t timp po\u021bi dedica studiului \u00een fiecare zi?\u201d&nbsp;<\/li>\n\n\n\n<li>&quot;C\u00e2\u021bi ani ai?&quot;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Cum s\u0103 utiliza\u021bi datele Zero Party\u00a0<\/h3>\n\n\n\n<p>Pute\u021bi folosi datele clien\u021bilor zero party odat\u0103 ce le-a\u021bi colectat \u00een mai multe moduri.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Optimiza\u021bi experien\u021ba clien\u021bilor f\u0103c\u00e2nd-o unic\u0103<\/h4>\n\n\n\n<p>Pute\u021bi folosi date zero party pentru a oferi clien\u021bilor dvs. o experien\u021b\u0103 mai bun\u0103, mai personalizat\u0103. De exemplu, datele zero party v\u0103 permit s\u0103 v\u0103 adresa\u021bi ofertelor \u0219i marketingului fiec\u0103rui consumator \u00een func\u021bie de preferin\u021bele sale specifice. V\u0103 poate ajuta s\u0103 oferi\u021bi o experien\u021b\u0103 mai personalizat\u0103 pentru clien\u021bii dvs., ceea ce le cre\u0219te loialitatea \u0219i interesul fa\u021b\u0103 de marca dvs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Optimizarea segmentarii clientilor<\/h4>\n\n\n\n<p>Direc\u021bionarea mai eficient\u0103 a clientelei tale ideale este un alt domeniu \u00een care datele zero party pot ajuta. Succesul eforturilor dvs. de marketing \u0219i v\u00e2nz\u0103ri va cre\u0219te pe m\u0103sur\u0103 ce afla\u021bi mai multe despre gusturile \u0219i displacele clientului dvs.&nbsp;<\/p>\n\n\n\n<p>\u00cen plus, pute\u021bi garanta c\u0103 mesajele \u0219i ofertele dvs. sunt livrate clien\u021bilor corespunz\u0103tori. \u00cembun\u0103t\u0103\u021birea eforturilor de marketing \u0219i v\u00e2nz\u0103ri \u00een acest fel poate duce la mai mult succes \u0219i cre\u0219tere.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Rafina\u021bi-v\u0103 abordarea pentru a v\u0103 servi clien\u021bii<\/h4>\n\n\n\n<p>\u00cembun\u0103t\u0103\u021birea comunic\u0103rii cu clien\u021bii este o alt\u0103 utilizare a datelor zero party. Ob\u021binerea informa\u021biilor despre preferin\u021bele unui client v\u0103 permite s\u0103 v\u0103 adapta\u021bi serviciul la acestea.&nbsp;<\/p>\n\n\n\n<p>De exemplu, pute\u021bi utiliza date zero party pentru a potrivi preferin\u021bele clien\u021bilor cu produse \u0219i servicii relevante.&nbsp;<\/p>\n\n\n\n<p>Alternativ, pute\u021bi folosi ac\u021biunile lor anterioare pentru a le face sugestii specifice. Ca rezultat, ve\u021bi \u00eembun\u0103t\u0103\u021bi serviciile clien\u021bilor \u0219i ve\u021bi cre\u0219te probabilitatea acestora de a r\u0103m\u00e2ne cu dvs.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ce sunt datele primare?<\/h2>\n\n\n\n<p>Datele primare sunt informa\u021bii unice despre comportamentul clientului. <\/p>\n\n\n\n<p>Este colectat prin platformele organiza\u021biei, inclusiv site-ul web, re\u021belele sociale \u0219i multe altele. Aceste informa\u021bii includ de obicei loca\u021biile lor, limbile, preferin\u021bele, tipul de site-uri web pe care le viziteaz\u0103, articolele de care sunt interesa\u021bi \u0219i multe altele. <\/p>\n\n\n\n<p>Codul este plasat pe site-ul web al organiza\u021biei \u0219i platformele analitice sunt folosite pentru a colecta aceste date.&nbsp;<\/p>\n\n\n\n<p>De\u0219i pot suna ca \u0219i cum ar face acela\u0219i lucru, exist\u0103 o diferen\u021b\u0103 esen\u021bial\u0103. Se refer\u0103 la modul \u00een care sunt colectate datele. <\/p>\n\n\n\n<p>Cu date zero-party, clientul \u0219i organiza\u021bia sunt \u00een conversa\u021bie direct\u0103 unul cu cel\u0103lalt. Datele primare, pe de alt\u0103 parte, sunt colectate prin analize \u0219i activitatea utilizatorilor.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ce este marketingul f\u0103r\u0103 cookie-uri?<\/h3>\n\n\n\n<p>Marketingul f\u0103r\u0103 cookie-uri este conceptul de direc\u021bionare \u0219i urm\u0103rire a utilizatorilor \u00een scopul transmiterii unui mesaj de marketing eficient f\u0103r\u0103 utilizarea cookie-urilor. <\/p>\n\n\n\n<p>Marketingul f\u0103r\u0103 cookie-uri devine din ce \u00een ce mai popular pe m\u0103sur\u0103 ce utilizarea cookie-urilor scade. <\/p>\n\n\n\n<p>Aceasta implic\u0103 utilizarea unei variet\u0103\u021bi de abord\u0103ri pentru a viza \u0219i urm\u0103ri poten\u021bialii clien\u021bi, inclusiv utilizarea tehnologiei precum \u00eenv\u0103\u021barea automat\u0103 \u0219i inteligen\u021ba artificial\u0103 (AI), urm\u0103rirea ac\u021biunilor \u0219i comportamentelor clien\u021bilor, valorificarea datelor ob\u021binute din surse ter\u021be \u0219i colectarea datelor de pe dispozitivele conectate. <\/p>\n\n\n\n<p>Marketingul f\u0103r\u0103 cookie-uri poate ajuta companiile de comer\u021b electronic s\u0103 creeze mai eficiente <a href=\"https:\/\/vibetrace.com\/ro\/tag\/marketing-ideas\/\">campanii de marketing<\/a> \u0219i ob\u021bine\u021bi informa\u021bii mai profunde despre clien\u021bi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Importan\u021ba datelor zero \u0219i primare pentru agen\u021bii de marketing din comer\u021bul electronic&nbsp;<\/h2>\n\n\n\n<p>Deoarece datele sunt colectate direct de la clien\u021bi, calitatea \u0219i autenticitatea datelor sunt ridicate. Acest lucru este util \u00een special pentru agen\u021bii de marketing care doresc s\u0103 creeze experien\u021be extrem de personalizate pentru clien\u021bi, bazate pe preferin\u021bele pie\u021bei, interesele, datele demografice \u0219i multe altele. <\/p>\n\n\n\n<p>Acest lucru, la r\u00e2ndul s\u0103u, ajut\u0103 la cre\u0219terea angajamentului utilizatorilor, a re\u021binerii clien\u021bilor \u0219i a afinit\u0103\u021bii marc\u0103\/platform\u0103.&nbsp;<\/p>\n\n\n\n<p>Mai ales, agen\u021bii de marketing \u00ee\u0219i pot stimula strategiile de sensibilizare cu:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/importance-of-zero-and-first-party-data-878x1024.png\" alt=\"\" class=\"wp-image-21669\" style=\"width:616px;height:718px\" width=\"616\" height=\"718\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/importance-of-zero-and-first-party-data-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/importance-of-zero-and-first-party-data-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/importance-of-zero-and-first-party-data-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/importance-of-zero-and-first-party-data-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/importance-of-zero-and-first-party-data.png 1200w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Personalizare \u00eembun\u0103t\u0103\u021bit\u0103<\/h3>\n\n\n\n<p>Deoarece informa\u021biile despre clien\u021bi sunt colectate direct de la ace\u0219tia, exist\u0103 pu\u021bin loc de eroare. <\/p>\n\n\n\n<p>Speciali\u0219tii de comer\u021b electronic pot analiza datele disponibile \u0219i pot crea <a href=\"https:\/\/vibetrace.com\/ro\/software-de-personalizare-web\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/web-personalization-software\/\">experien\u021be de cump\u0103rare personalizate<\/a> pentru clien\u021bii pe care \u00eei doresc \u0219i \u00eei pre\u021buiesc de fapt.&nbsp;<\/p>\n\n\n\n<p>\u00cen plus, punctele de contact ale clien\u021bilor care solicit\u0103 \u00een mod activ informa\u021bii de la clien\u021bi \u00eei ajut\u0103 s\u0103 se simt\u0103 implica\u021bi \u0219i auzi\u021bi.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Direc\u021bionare \u00eembun\u0103t\u0103\u021bit\u0103<\/h3>\n\n\n\n<p>Datele de la companii ter\u021be sunt utile. Dar este, de asemenea, \u00eemp\u0103rt\u0103\u0219it cu mii de alte companii. Datele de la zero \u0219i prima parte sunt exclusive \u0219i relevante doar pentru acea organiza\u021bie particular\u0103.&nbsp;<\/p>\n\n\n\n<p>Aceasta \u00eenseamn\u0103 c\u0103 speciali\u0219tii \u00een marketing nu trebuie s\u0103 petreac\u0103 ore \u00eentregi analiz\u00e2nd \u0219i contextualiz\u00e2nd informa\u021biile din datele ter\u021belor p\u0103r\u021bi. Deoarece ajung s\u0103 pun\u0103 la punct informa\u021biile pe care le colecteaz\u0103, \u00ee\u0219i pot viza mai precis clien\u021bii \u0219i pot ob\u021bine profituri profitabile.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O perspectiv\u0103 mai bun\u0103 asupra comportamentului clien\u021bilor<\/h3>\n\n\n\n<p>Cu avansat, <a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\" data-type=\"URL\" data-id=\"https:\/\/vibetrace.com\/customer-data-platform\/\">acces direct la datele clien\u021bilor<\/a>, ob\u021binerea unei perspective mai profunde asupra psihografiei clien\u021bilor este remarcabil de u\u0219or. <\/p>\n\n\n\n<p>Organiza\u021biile pot \u00een\u021belege mai bine personalit\u0103\u021bile, stilurile de via\u021b\u0103, placerile, antipatiile, obiceiurile, modelele comportamentale \u0219i interesele clien\u021bilor lor, care sunt eficiente \u00een dezvoltarea strategiilor de comunicare extrem de eficiente.&nbsp;<\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Cre\u0219terea loialit\u0103\u021bii clien\u021bilor<\/h3>\n\n\n\n<p>Scopul oric\u0103rei echipe de marketing este de a cultiva loialitatea clien\u021bilor. Anterior, organiza\u021biile au fost for\u021bate s\u0103 vin\u0103 cu presupuneri semi-informate \u00een speran\u021ba c\u0103 vor func\u021biona. <\/p>\n\n\n\n<p>Datele zero \u0219i prima parte permit echipelor s\u0103 analizeze datele unice ale organiza\u021biei, s\u0103 creeze campanii \u0219i produse strategice, direc\u021bionate, pe care clien\u021bii le pre\u021buiesc enorm \u0219i s\u0103 creasc\u0103 loialitatea clien\u021bilor mai eficient.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/shopify-retentia-client\/\">Afla\u021bi cum s\u0103 cre\u0219te\u021bi loialitatea clien\u021bilor pentru magazinele Shopify<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategii de marketing bazate pe date zero \u0219i primare<\/h2>\n\n\n\n<p>Nu este <strong>DACA intrebare<\/strong> despre implementarea marketingului Zero \u0219i First Party Data. \u00centrebarea este doar <strong>C\u00c2ND<\/strong> vei fi obligat s\u0103-l implementezi pentru a nu pierde date valoroase despre clien\u021bii \u0219i vizitatorii t\u0103i.<\/p>\n\n\n\n<p>Iat\u0103 cum pute\u021bi crea strategii de marketing folosind date zero \u0219i prima parte:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cum sunt colectate datele?<\/h3>\n\n\n\n<p>Datele zero-party sunt colectate direct de la clien\u021bi de c\u0103tre organiza\u021bia care le va folosi prin chestionare organizate strategic, ferestre pop-up conversa\u021bionale, sondaje, sondaje pe re\u021belele sociale, concursuri, onboarding \u0219i multe altele.&nbsp;<\/p>\n\n\n\n<p>\u00cen schimb, datele primare se bazeaz\u0103 pe activit\u0103\u021bile \u0219i comportamentele online ale utilizatorilor. <\/p>\n\n\n\n<p>Acestea sunt colectate prin formulare de site-uri web, buletine informative \u0219i c\u0103r\u021bi electronice, re\u021belele sociale \u0219i analize de pagini web \u0219i sondaje ale clien\u021bilor. Nu exist\u0103 nicio interac\u021biune direct\u0103 \u00eentre compania care va folosi datele \u0219i utilizatorii de la care le adun\u0103.<\/p>\n\n\n\n<p>Datele zero-party nu necesit\u0103 analiz\u0103. Datele primare sunt colectate din comportamentele utilizatorilor online \u0219i din alte software-uri analitice \u0219i necesit\u0103 analize pentru a ob\u021bine informa\u021bii utile.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utiliza\u021bi datele pentru a proiecta strategii de segmentare<\/h3>\n\n\n\n<p>Odat\u0103 ce datele sunt colectate \u0219i analizate, acum este timpul s\u0103 cre\u0103m segmente strategice de audien\u021b\u0103. Pe baza acestora, agen\u021bii de marketing pot dezvolta persoane de cump\u0103r\u0103tor \u0219i pot construi strategii unice de pozi\u021bionare \u0219i campanii puternice de sensibilizare pentru a implica fiecare segment. <\/p>\n\n\n\n<p>Acest lucru permite experien\u021be \u00eembun\u0103t\u0103\u021bite ale clien\u021bilor care stimuleaz\u0103 v\u00e2nz\u0103rile \u0219i randamentul investi\u021biei (ROI) ridicat.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/segmetation-strategies-878x1024.png\" alt=\"\" class=\"wp-image-21665\" style=\"width:616px;height:718px\" width=\"616\" height=\"718\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/segmetation-strategies-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/segmetation-strategies-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/segmetation-strategies-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/segmetation-strategies-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/segmetation-strategies.png 1200w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/figure>\n<\/div>\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Personaliza\u021bi-v\u0103 strategiile de marketing<\/h3>\n\n\n\n<p>Agen\u021bii de marketing din comer\u021bul electronic se confrunt\u0103 adesea cu un paradox confuz. Pe de o parte, clien\u021bii se a\u0219teapt\u0103 la mesaje personalizate ale m\u0103rcii, \u00een timp ce sunt preocupa\u021bi de confiden\u021bialitatea lor \u0219i de modul \u00een care sunt colectate datele lor. Dar se a\u0219teapt\u0103 \u0219i la experien\u021be create \u00een mod unic \u00een diferite etape ale c\u0103l\u0103toriei lor de cump\u0103rare.&nbsp;<\/p>\n\n\n\n<p>Clien\u021bilor nu le deranjeaz\u0103 organiza\u021biile care folosesc date pentru a crea experien\u021be personalizate pentru ei. Potrivit unui raport McKinsey, <a href=\"http:\/\/mckinsey.com\/business-functions\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">71% dintre clien\u021bi se a\u0219teapt\u0103 ca companiile s\u0103 ofere interac\u021biuni personalizate<\/a>. <\/p>\n\n\n\n<p>Dar exist\u0103 o avertizare. Aceste experien\u021be trebuie s\u0103 se bazeze \u00eentotdeauna pe datele pe care le au <a href=\"https:\/\/gopages.segment.com\/rs\/667-MPQ-382\/images\/State-of-personalization-report_reduced.pdf\" target=\"_blank\" rel=\"noopener\">partajat\u0103 \u00een mod explicit<\/a> cu organiza\u021bia, nu surse externe.&nbsp;<\/p>\n\n\n\n<p>Prin urmare, personalizarea este vital\u0103. Niciun client nu dore\u0219te s\u0103 fie tratat ca to\u021bi ceilal\u021bi, iar companiile apeleaz\u0103 rapid la date pentru a-\u0219i personaliza planurile de comunicare. <\/p>\n\n\n\n<p>Raportul McKinsey a remarcat, de asemenea, c\u0103 companiile care au oferit experien\u021be personalizate au \u00eenregistrat o cre\u0219tere mai rapid\u0103 a rentabilit\u0103\u021bii investi\u021biei cu 40% \u00een compara\u021bie cu cele care nu au furnizat interac\u021biuni personalizate.&nbsp;<\/p>\n\n\n\n<p>Personalizarea este compus\u0103 din acele \u201emicro-momente\u201d pe care m\u0103rcile le creeaz\u0103 \u00een diferite etape ale p\u00e2lniei de marketing, care sunt unice pentru acel client. <\/p>\n\n\n\n<p>De exemplu, trimiterea unui cupon de reducere prin e-mail pentru a solicita unui poten\u021bial cump\u0103r\u0103tor s\u0103 verifice articole dintr-un co\u0219 online abandonat. Ar putea \u00eensemna \u0219i trimiterea unui videoclip DIY despre un produs pe care l-au privit \u00een ultimele zile.&nbsp;<\/p>\n\n\n\n<p>Cu toate acestea, organiza\u021biile trebuie s\u0103 fie, de asemenea, precaute atunci c\u00e2nd au de-a face cu date sensibile ale clien\u021bilor. Ar trebui s\u0103 fie colectat eficient, depozitat \u00een siguran\u021b\u0103, utilizat \u00een mod responsabil \u0219i adunat cu cea mai mare transparen\u021b\u0103.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Automatiza\u021bi campaniile direc\u021bionate<\/h3>\n\n\n\n<p>Odat\u0103 ce datele sunt colectate, analizate \u0219i segmentate, campaniile dvs. de marketing sunt gata pentru a fi distribuite. Dar cum? Nu v\u0103 pute\u021bi a\u0219tepta ca echipa dvs. de marketing \u0219i v\u00e2nz\u0103ri s\u0103 trimit\u0103 manual campanii direc\u021bionate. Este nevoie de timp \u0219i de munc\u0103. <\/p>\n\n\n\n<p><strong>\u00cen plus, pentru un profit real, trebuie s\u0103 v\u0103 g\u00e2ndi\u021bi la extinderea lucrurilor<\/strong>.&nbsp;<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">Ai nevoie de ajutor cu Marketing Automation?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">Automatizarea marketingului omnicanal este o necesitate pentru afacerile online: desf\u0103\u0219ura\u021bi campanii de mesagerie f\u0103r\u0103 efort prin e-mail, SMS, RCS, Whatsapp sau notific\u0103ri Push de-a lungul \u00eentregii c\u0103l\u0103torii a clien\u021bilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/intreprindere-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>Automatizarea este un subiect fierbinte \u00een cercurile de marketing de mult timp \u0219i din motive \u00eentemeiate. Optzeci la sut\u0103 dintre agen\u021bii de marketing din comer\u021bul electronic au raportat <a href=\"https:\/\/vibetrace.com\/ro\/creste-lista-abonati\/\">generare crescut\u0103 de lead-uri<\/a> \u00een timp ce 77% a observat conversii mai mari.&nbsp;<\/p>\n\n\n\n<p>Implicarea clien\u021bilor dvs. \u00een diferite puncte de contact \u00een c\u0103l\u0103toria lor de cump\u0103rare a devenit u\u0219oar\u0103, f\u0103r\u0103 probleme \u0219i f\u0103r\u0103 erori. Exist\u0103 e-mailuri, notific\u0103ri push, chat-uri live \u0219i alte canale care au sau pot fi integrate cu func\u021bii de automatizare.<\/p>\n\n\n\n<p>Azi <a href=\"https:\/\/vibetrace.com\/ro\/marketing-e-mail-automatizat\/\">software de marketing automatizat <\/a>este plin cu \u0219abloane dedicate care sunt extrem de personalizabile \u0219i pot fi trimise f\u0103r\u0103 probleme \u0219i cu precizie c\u0103tre anumite segmente de pia\u021b\u0103.&nbsp;<\/p>\n\n\n\n<p>Pute\u021bi trimite automat campanii direc\u021bionate c\u0103tre segmentele dvs. de pia\u021b\u0103 pe baza nevoilor contextuale. <\/p>\n\n\n\n<p>Exemple dintre acestea includ cald <a href=\"https:\/\/vibetrace.com\/ro\/bun-venit-e-mail-serie-e-commerce\/\" data-type=\"post\" data-id=\"16073\">e-mailuri de bun venit<\/a>, e-mailuri de memento cu stimulente pentru a \u00eencuraja achizi\u021biile \u0219i <a href=\"https:\/\/vibetrace.com\/ro\/crestere-retentia-client\/\" data-type=\"page\" data-id=\"17406\">spori reten\u021bia<\/a>, e-mailuri de urm\u0103rire pentru generarea de clien\u021bi poten\u021biali, solicit\u0103ri de feedback pentru a \u00een\u021belege experien\u021ba de calitate la cump\u0103r\u0103turi \u0219i multe altele.&nbsp;<\/p>\n\n\n\n<p>Software-ul automat ofer\u0103, de asemenea, informa\u021bii analitice \u00een timp real. \u00centr-o industrie \u00een care agilitatea este esen\u021bial\u0103, speciali\u0219tii \u00een marketing pot folosi astfel de informa\u021bii \u00een timpul promo\u021biilor \u0219i campaniilor importante pentru a spori optimizarea \u0219i performan\u021ba la scar\u0103.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concluzie&nbsp;<\/h2>\n\n\n\n<p>Datele zero \u0219i prima parte ofer\u0103 un singur lucru - date unice pentru organiza\u021bie, care sunt considerate mai mult o moned\u0103 digital\u0103 \u00een prezent. <\/p>\n\n\n\n<p>Speciali\u0219tii \u00een comer\u021bul electronic au recunoscut importan\u021ba transparen\u021bei \u0219i a colect\u0103rii etice a datelor \u00eentr-un spa\u021biu \u00een care clien\u021bii sunt din ce \u00een ce mai preocupa\u021bi de modul \u00een care sunt colectate datele lor \u0219i pentru ce sunt folosite.&nbsp;<\/p>\n\n\n\n<p>\u00cen plus, planurile de informare trebuie s\u0103 se bazeze pe date extrem de precise, iar speciali\u0219tii \u00een marketing iau not\u0103 de acest lucru. Din fericire, datele zero \u0219i prima parte se dovedesc mult mai utile \u00een crearea unor experien\u021be inovatoare \u0219i captivante pentru clien\u021bi bazate pe aceast\u0103 cerin\u021b\u0103. <\/p>\n\n\n\n<p>Astfel de date ofer\u0103, de asemenea, c\u00e2teva avantaje semnificative speciali\u0219tilor de marketing din noua era, cum ar fi cre\u0219terea \u00eencrederii \u0219i transparen\u021bei, transferarea controlului c\u0103tre clien\u021bi \u0219i l\u0103sarea acestora s\u0103 decid\u0103 asupra tipului de informa\u021bii pe care doresc s\u0103 le partajeze. <\/p>\n\n\n\n<p>Datele sunt acum mult mai precise \u0219i autentice, permi\u021b\u00e2nd \u00een acela\u0219i timp informa\u021bii bine informate, <a href=\"https:\/\/vibetrace.com\/ro\/marketing-e-mail-automatizat\/\" data-type=\"page\" data-id=\"14271\">campanii de marketing eficiente<\/a>.\u00a0<\/p>\n\n\n\n<p>Este foarte clar c\u0103 o abordare de marketing bazat\u0103 pe date este calea viitorului. \u00centr-un spa\u021biu competitiv, este mai mult dec\u00e2t numere. <\/p>\n\n\n\n<p>Activit\u0103\u021bile de marketing generic sunt de domeniul trecutului. \u0218i speciali\u0219tii \u00een marketing sunt obliga\u021bi s\u0103 fac\u0103 eforturi suplimentare pentru a-\u0219i \u00een\u021belege cu adev\u0103rat clien\u021bii \u2013 ce le place \u0219i ce nu le place \u0219i cum variaz\u0103 clien\u021bii de la o cultur\u0103 la alta \u00een ceea ce prive\u0219te comportamentul \u0219i preferin\u021bele.<\/p>\n\n\n\n<p>Companiile care doresc s\u0103 profite la maximum de datele zero-party trebuie s\u0103 fie \u00een afara casetei atunci c\u00e2nd folosesc informa\u021biile pe care le ofer\u0103 consumatorii lor. <\/p>\n\n\n\n<p>Companiile trebuie s\u0103-\u0219i aminteasc\u0103 c\u0103 clien\u021bii sunt \u00eentotdeauna persoane cu mai multe fa\u021bete, cu c\u0103l\u0103torii fascinante \u00een via\u021b\u0103.<\/p>\n\n\n\n<p>Primul pas \u00een a oferi clien\u021bilor ceea ce \u00ee\u0219i doresc de la afacerea dvs. este s\u0103 v\u0103 da\u021bi seama cum s\u0103 \u00eencepe\u021bi o conversa\u021bie cu ei. \u00cen acest fel, \u00eei ve\u021bi hr\u0103ni pe parcursul ciclului de v\u00e2nz\u0103ri la fel cum ar face-o un bun v\u00e2nz\u0103tor \u00eentr-un magazin.<\/p>\n\n\n\n<p>Ca rezultat, campaniile de marketing bazate pe date au rezultate mai bune \u0219i conduc ac\u021biunile dorite ale clien\u021bilor.&nbsp;<\/p>\n\n\n\n<p>\u00cen sf\u00e2r\u0219it, \u00een era agilit\u0103\u021bii, datele \u00een timp real despre comportamentul clien\u021bilor pot ajuta agen\u021bii de marketing din comer\u021bul electronic s\u0103-\u0219i optimizeze strategiile pentru a se potrivi nevoilor clien\u021bilor individuali la un moment dat.<\/p>","protected":false},"excerpt":{"rendered":"<p>Datele clien\u021bilor sunt de aur. De\u0219i este o marf\u0103 valoroas\u0103 \u00een comer\u021bul electronic, modul \u00een care... <a title=\"Date zero \u0219i prima parte: importan\u021b\u0103 \u0219i strategii de implementare testate \u00een timp\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/strategii-de-implementare-zero-si-prima-parte-date-importanta-si-testate-in-timp\/\" aria-label=\"Cite\u0219te mai multe despre Date zero \u0219i prima parte: importan\u021b\u0103 \u0219i strategii de implementare testate \u00een timp\"> <\/a><\/p>","protected":false},"author":9,"featured_media":19882,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[118,124,86,125],"class_list":["post-21640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform","tag-customer-data-collection","tag-first-party-data","tag-level3","tag-zero-party-data","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=21640"}],"version-history":[{"count":3,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21640\/revisions"}],"predecessor-version":[{"id":24277,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21640\/revisions\/24277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/19882"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=21640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=21640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=21640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}