{"id":21614,"date":"2023-05-31T14:44:56","date_gmt":"2023-05-31T14:44:56","guid":{"rendered":"https:\/\/vibetrace.com\/?p=21614"},"modified":"2023-05-18T16:10:57","modified_gmt":"2023-05-18T16:10:57","slug":"top-capabilities-of-customer-data-platforms","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/capacitatile-de-supra-platformelor-de-date-clienti\/","title":{"rendered":"Capacit\u0103\u021bile de top ale platformelor de date despre clien\u021bi"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Platformele de date despre clien\u021bi au devenit esen\u021biale pentru companiile care doresc <strong>profita\u021bi la maximum de datele pe care le adun\u0103<\/strong>. Asta pentru c\u0103 marketingul eficient este ast\u0103zi <strong>marketing bazat pe date<\/strong>.<\/p>\n\n\n\n<p>Este de cea mai mare importan\u021b\u0103 s\u0103 utiliza\u021bi CDP-urile ast\u0103zi dac\u0103 dori\u021bi s\u0103 r\u0103m\u00e2ne\u021bi \u00een fa\u021ba concuren\u021bei \u0219i a modific\u0103rilor privind reglement\u0103rile \u0219i confiden\u021bialitatea datelor. C\u00e2nd utiliza\u021bi platforme de marketing robuste precum VibeTrace, ob\u021bine\u021bi <strong>platforme de date pentru clien\u021bi \u00eencorporate<\/strong> care v\u0103 ajut\u0103 s\u0103 distruge\u021bi silozurile de date.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_9ae5c7-19 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_9ae5c7-19 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_9ae5c7-19 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_9ae5c7-19 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Doar a\u0219a po\u021bi <strong>ob\u021bine\u021bi o vedere la 360 de grade asupra clien\u021bilor dvs<\/strong> \u2013 str\u00e2ngerea de informa\u021bii despre toate interac\u021biunile din toate punctele de contact. Pentru a v\u0103 ajuta s\u0103 \u00een\u021belege\u021bi mai bine cum func\u021bioneaz\u0103 CDP-urile, mai jos pute\u021bi g\u0103si o prezentare general\u0103 a proceselor efectuate de acestea.<\/p>\n\n\n\n<p>\u00cen articolul de ast\u0103zi, vom discuta, de asemenea, ce caracteristici fac CDP-urile un instrument nepre\u021buit \u0219i cum s\u0103 alege\u021bi cea mai bun\u0103 op\u021biune care se potrive\u0219te nevoilor dvs. de afaceri. S\u0103 \u00eencepem!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum func\u021bioneaz\u0103 un CDP?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-cpd-worl-768x1024.png\" alt=\"\" class=\"wp-image-21634\" width=\"474\" height=\"632\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-cpd-worl-768x1024.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-cpd-worl-225x300.png 225w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-cpd-worl-1152x1536.png 1152w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-cpd-worl-9x12.png 9w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-cpd-worl.png 1200w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/figure>\n<\/div>\n\n\n<p>Platformele de date despre clien\u021bi sunt <strong>un element crucial al proceselor de marketing<\/strong> \u00een mediul de marketing actual. Ca parte a acestora, CDP-urile v\u0103 ajut\u0103:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Colecta\u021bi date<\/strong> \u2013 CPD-urile adun\u0103 date despre clien\u021bi \u00een timp real din surse online \u0219i offline pentru a v\u0103 ajuta s\u0103 v\u0103 identifica\u021bi clien\u021bii, s\u0103 crea\u021bi profiluri detaliate \u0219i s\u0103 monitoriza\u021bi comportamentul \u0219i activitatea general\u0103 a clien\u021bilor;<\/li>\n\n\n\n<li><strong>Crea\u021bi segmente de clien\u021bi<\/strong> \u2013 pute\u021bi utiliza datele agregate pentru a crea segmente de clien\u021bi bazate pe diferite modele de segmentare. Datele v\u0103 ajut\u0103 s\u0103 v\u0103 segmenta\u021bi baza de clien\u021bi \u00eentr-un mod semnificativ pentru a cre\u0219te rezultatele \u0219i a v\u0103 \u00eembun\u0103t\u0103\u021bi rela\u021bia cu clien\u021bii.<\/li>\n\n\n\n<li><strong>Segmente specifice vizate<\/strong> \u2013 c\u00e2nd crea\u021bi segmente de clien\u021bi pe baza datelor colectate de CDP, pute\u021bi atribui diferite etichete, evenimente \u0219i atribute fiec\u0103rui segment. Astfel, pute\u021bi lansa campanii direc\u021bionate create pentru anumite segmente \u0219i realizate pentru a atinge obiectivele individuale (conversii, implicare, hr\u0103nire etc.)<\/li>\n\n\n\n<li><strong>Personaliza\u021bi campaniile \u0219i experien\u021bele<\/strong> \u2013 CDP-urile adun\u0103 informa\u021bii din surse independente \u0219i le agregeaz\u0103, defalc\u00e2nd silozurile de date. C\u00e2nd v\u0103 cunoa\u0219te\u021bi \u00eendeaproape clien\u021bii, pute\u021bi crea campanii \u0219i experien\u021b\u0103 personalizate prin oferte \u0219i recomand\u0103ri specifice. V\u0103 pute\u021bi personaliza ofertele pentru a r\u0103spunde nevoilor specifice ale clien\u021bilor individuali din segmentele pe care le-a\u021bi realizat \u0219i pentru a v\u0103 \u00eenc\u00e2nta publicul \u021bint\u0103.<\/li>\n\n\n\n<li><strong>Monitoriza\u021bi performan\u021ba campaniei \u00een timp real<\/strong> \u2013 CDP-urile ofer\u0103 rapoarte \u00een timp real despre performan\u021ba campaniei \u0219i interac\u021biunile cu clien\u021bii. Acest lucru v\u0103 permite s\u0103 v\u0103 ajusta\u021bi campaniile \u0219i s\u0103 le optimiza\u021bi \u00een timp real, asigur\u00e2nd rezultate mai bune pentru fiecare punct de contact \u0219i \u00een toate etapele c\u0103l\u0103toriei clien\u021bilor.<\/li>\n<\/ul>\n\n\n\n<p>Dup\u0103 cum vede\u021bi, platformele de date despre clien\u021bi joac\u0103 un rol vital \u00een marketingul modern. Ei ajut\u0103 marketerii <strong>r\u0103spunde dorin\u021bei de personalizare a oamenilor<\/strong>.<\/p>\n\n\n\n<p>Dar pentru a face toate acestea, exist\u0103 <strong>mai multe capabilit\u0103\u021bi pe care trebuie s\u0103 le c\u0103uta\u021bi \u00een CDP-uri<\/strong>. Mai jos, le vom acoperi mai detaliat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Capabilit\u0103\u021bile de top ale CDP-urilor<\/h2>\n\n\n\n<p>Ce poate ob\u021bine CDP-ul pe care \u00eel utiliza\u021bi <strong>va varia de la un furnizor la altul<\/strong>. Dar <strong>mai multe caracteristici de baz\u0103<\/strong> sunt o necesitate dac\u0103 spera\u021bi s\u0103 v\u0103 atinge\u021bi obiectivele prin marketing bazat pe date. S\u0103 arunc\u0103m o privire mai atent\u0103!<\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/top-capabilities-of-CPDs-768x1024.png\" alt=\"\" class=\"wp-image-21636\" width=\"474\" height=\"632\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/top-capabilities-of-CPDs-768x1024.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/top-capabilities-of-CPDs-225x300.png 225w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/top-capabilities-of-CPDs-1152x1536.png 1152w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/top-capabilities-of-CPDs-9x12.png 9w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/top-capabilities-of-CPDs.png 1200w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">A. Colectarea automat\u0103 a datelor<\/h3>\n\n\n\n<p>Speciali\u0219tii \u00een marketing se bazeaz\u0103 pe automatizare, urm\u0103rire, CRM, analiz\u0103 \u0219i instrumente publicitare pentru a ajunge \u0219i a \u00een\u021belege clien\u021bii. Platformele viabile de date despre clien\u021bi trebuie s\u0103 fie capabile <strong>se integreaz\u0103 cu instrumentele tale<\/strong> pentru a aduna date din toate sursele de care ave\u021bi nevoie \u00eentr-un singur loc.<\/p>\n\n\n\n<p>Doar a\u0219a te poate ajuta <strong>d\u0103r\u00e2marea silozurilor de date<\/strong> \u0219i ob\u021bine\u021bi acea vedere la 360 de grade asupra clien\u021bilor dvs. <\/p>\n\n\n\n<p>Ar trebui s\u0103 pute\u021bi conecta o platform\u0103 de date despre clien\u021bi cu instrumentele dvs. de analiz\u0103, re\u021belele dvs. publicitare \u0219i chiar CRM pentru a aduna informa\u021bii \u00eentr-un mod semnificativ, care v\u0103 permite s\u0103 ob\u021bine\u021bi informa\u021bii utile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B. Crearea profilurilor \u0219i segmentelor clien\u021bilor<\/h3>\n\n\n\n<p>Pentru a v\u0103 oferi acea vedere unificat\u0103 a unui client, CDP-urile trebuie s\u0103 poat\u0103 <strong>dezvolte identit\u0103\u021bile digitale<\/strong>. Acestea sunt profiluri de cump\u0103r\u0103tor care corespund clien\u021bilor individuali \u00een diferite etape ale c\u0103l\u0103toriei lor c\u0103tre clien\u021bi.<\/p>\n\n\n\n<p>Majoritatea CDP-urilor pot <strong>adun\u0103 \u0219i une\u0219te informa\u021bii despre profil, evenimente, tranzac\u021bii \u0219i marketing<\/strong>, reconcili\u00e2nd datele din diverse surse \u00eentr-un singur profil de cump\u0103r\u0103tor. \u00cen acest fel, pute\u021bi colecta informa\u021bii despre vizitatorii anonimi \u0219i despre clien\u021bii obi\u0219nui\u021bi deopotriv\u0103.<\/p>\n\n\n\n<p>Av\u00e2nd \u00een vedere nivelurile de personalizare necesare pentru a \u00eenc\u00e2nta clien\u021bii, dvs <strong>nu \u00ee\u0219i pot permite s\u0103 se bazeze pe presupuneri<\/strong>. Crearea profilurilor clien\u021bilor v\u0103 ofer\u0103 informa\u021bii istorice asupra comportamentului lor de cump\u0103rare \u0219i v\u0103 ajut\u0103 s\u0103 \u00een\u021belege\u021bi vizitatorii anonimi.<\/p>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ave\u021bi nevoie de ajutor cu segmentarea clien\u021bilor?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Pe baza unui CDP puternic, vei putea segmenta clien\u021bii pe statutul RFM, CLV sau multe alte elemente pentru segmente de marketing de succes.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/segmentarea-clientilor\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">C. Prelucrarea datelor<\/h3>\n\n\n\n<p>Platformele de date pentru clien\u021bi adun\u0103 o cantitate masiv\u0103 de date din diverse surse. <strong>Pentru a-l face viabil<\/strong>, CDP are nevoie de capacitatea de a-l procesa. Aceasta poate include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transformare<\/strong> datele disponibile;<\/li>\n\n\n\n<li><strong>Cur\u0103\u021bare<\/strong> date din duplicate;<\/li>\n\n\n\n<li><strong>\u00cembog\u0103\u021bitor<\/strong> date prin informa\u021bii noi;<\/li>\n\n\n\n<li><strong>Standardizarea<\/strong> date pentru o mai bun\u0103 direc\u021bionare.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\"><strong>CDP-uri u\u0219or de utilizat<\/strong><\/a>, ca \u0219i cel \u00eencorporat \u00een VibeTrace, permit toate acestea prin interfa\u021ba cu utilizatorul. Uneori ar putea fi necesar s\u0103 utiliza\u021bi cod suplimentar. De aceea, departamentul dumneavoastr\u0103 IT trebuie s\u0103 fie de acord cu utilizarea unui CDP.<\/p>\n\n\n\n<p>Aceste capacit\u0103\u021bi de procesare a datelor sunt cruciale dac\u0103 dori\u021bi <strong>segmentare dinamic\u0103 \u00een timp real<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D. Stocarea \u0219i conformitatea \u00een siguran\u021b\u0103 a datelor<\/h3>\n\n\n\n<p>Reglement\u0103rile de confiden\u021bialitate, GDPR \u0219i CCPA au f\u0103cut clien\u021bii singurul proprietar al datelor lor. C\u00e2nd utiliza\u021bi CDP-uri, pute\u021bi <strong>asigura\u021bi-v\u0103 c\u0103 afacerea dvs. este conform\u0103<\/strong>. O platform\u0103 de date despre clien\u021bi v\u0103 ajut\u0103 s\u0103 agrega\u021bi informa\u021bii \u0219i, astfel, s\u0103 modifica\u021bi sau s\u0103 \u0219terge\u021bi cu u\u0219urin\u021b\u0103 informa\u021biile despre clien\u021bi atunci c\u00e2nd sunt solicitate.<\/p>\n\n\n\n<p>CDP-urile conforme vin cu acestea <strong>certificari specifice<\/strong> \u0219i v\u0103 ajut\u0103 s\u0103 respecta\u021bi reglement\u0103rile.<\/p>\n\n\n\n<p>Bine! \u0218ti\u021bi cum func\u021bioneaz\u0103 un CDP, de ce ave\u021bi nevoie de el dac\u0103 dori\u021bi s\u0103 efectua\u021bi marketing bazat pe date \u0219i ce caracteristici de baz\u0103 s\u0103 c\u0103uta\u021bi. Este timpul s\u0103 alege\u021bi platforma de date despre clien\u021bi care s\u0103 v\u0103 ajute <strong>gestiona\u021bi nevoile dumneavoastr\u0103 informa\u021bionale<\/strong>.<\/p>\n\n\n\n<p>Exist\u0103 o mul\u021bime de op\u021biuni \u0219i, a\u0219a cum am spus, <strong>caracteristicile \u0219i performan\u021ba vor varia<\/strong> de la un furnizor la altul. Iat\u0103 <strong>un ghid rapid de alegere <\/strong>cel mai potrivit CDP pentru afacerea dvs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E. Export de date<\/h3>\n\n\n\n<p>Capacit\u0103\u021bile de export de date ale unui CDP variaz\u0103 \u00een func\u021bie de platforma \u00een cauz\u0103 \u0219i de cazul de afaceri. Cu toate acestea, unele dintre cele mai comune caracteristici includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Abilitatea de a exporta datele clien\u021bilor \u00eentr-o varietate de formate, inclusiv fi\u0219iere CSV, XML \u0219i JSON, precum \u0219i c\u0103tre alte sisteme \u0219i baze de date<\/li>\n\n\n\n<li>Posibilitatea de a rula exportul \u00een timp real, precum \u0219i exporturile \u00een loturi la intervale specifice<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Iti place acest articol?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Al\u0103tura\u021bi-v\u0103 buletinului nostru informativ dedicat CX for Retail!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat la ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 alegi cel mai bun CDP pentru tine?<\/h2>\n\n\n\n<p>De la atragerea oamenilor p\u00e2n\u0103 la testarea solu\u021biilor \u2013 iat\u0103 <strong>o modalitate fiabil\u0103 de a alege<\/strong> platforma de date despre clien\u021bi care va r\u0103spunde nevoilor dumneavoastr\u0103 specifice.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/choose-the-best-cpd-1-768x1024.png\" alt=\"\" class=\"wp-image-21638\" width=\"472\" height=\"632\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/choose-the-best-cpd-1-225x300.png 225w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/choose-the-best-cpd-1-9x12.png 9w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>1.<\/strong> Implica\u021bi p\u0103r\u021bile interesate<\/h3>\n\n\n\n<p><strong>Cine va beneficia<\/strong> din toate datele adunate? Nu este vorba doar de echipa de marketing. Acolo intr\u0103 \u00een joc capacitatea ta de a comunica clar valoarea unui CDP.<\/p>\n\n\n\n<p>CDP-ul dumneavoastr\u0103 va colecta date de la echipa CRM, echipele de asisten\u021b\u0103 pentru clien\u021bi vor furniza informa\u021bii suplimentare ob\u021binute prin activit\u0103\u021bile de onboarding \u00een scopul succesului clien\u021bilor. Urm\u0103rirea \u0219i analiza vor veni din marketing \u0219i chiar \u0219i proprietarii de produse ar putea avea un interes \u00een ele dac\u0103 dori\u021bi s\u0103 oferi\u021bi o experien\u021b\u0103 mai bun\u0103 pentru clien\u021bi.<\/p>\n\n\n\n<p>Nu \u00een ultimul r\u00e2nd, departamentul dumneavoastr\u0103 IT trebuie s\u0103 aib\u0103 un cuv\u00e2nt de spus \u00een acest proces \u2013 ei vor fi cei care vor integra CDP-ul cu magazinul dumneavoastr\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2.<\/strong> Schi\u021ba\u021bi provoc\u0103rile pe care dori\u021bi s\u0103 le rezolva\u021bi<\/h3>\n\n\n\n<p>Odat\u0103 ce discu\u021bia este deschis\u0103, <strong>descrie\u021bi cazurile de utilizare pentru CDP<\/strong>. De ce vrei s\u0103 folose\u0219ti unul? Consolidarea datelor este ceea ce face, nu motivul pentru care le solicita\u021bi. Pentru a alege cea mai bun\u0103 op\u021biune, trebuie s\u0103 fi\u021bi clar <strong>de ce vrei<\/strong> in primul loc. Cele mai frecvente cazuri de utilizare includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00cen\u021belegerea clien\u021bilor t\u0103i;<\/li>\n\n\n\n<li>Ob\u021binerea unei imagini cuprinz\u0103toare asupra c\u0103l\u0103toriei clientului;<\/li>\n\n\n\n<li>\u00cembun\u0103t\u0103\u021birea strategiilor de comunicare multi- \u0219i omnicanal;<\/li>\n\n\n\n<li>Personalizarea comunicarii;<\/li>\n\n\n\n<li>\u00cembun\u0103t\u0103\u021birea campaniilor vizate;<\/li>\n\n\n\n<li>Ob\u021binerea de informa\u021bii utile dintr-un singur loc.<\/li>\n<\/ul>\n\n\n\n<p><em>Odat\u0103 ce le-a\u021bi schi\u021bat, ve\u021bi putea identifica caracteristicile \u0219i capacit\u0103\u021bile de baz\u0103 pe care le dori\u021bi.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.<\/strong> Afla\u021bi ce ave\u021bi nevoie de un CDP<\/h3>\n\n\n\n<p>Platformele de date despre clien\u021bi vor avea mici diferen\u021be de la un furnizor la altul. Am acoperit deja caracteristicile de baz\u0103 pe care trebuie s\u0103 le solicita\u021bi. <\/p>\n\n\n\n<p>\u00cen plus, <strong>fi atent la<\/strong> integr\u0103rile disponibile cu diferite surse de date, ce m\u0103suri a luat furnizorul pentru a asigura stocarea securizat\u0103 a datelor \u0219i conformitatea cu GDPR \u0219i CCPA.<\/p>\n\n\n\n<p>Nu \u00een ultimul r\u00e2nd, lua\u021bi \u00een considerare volumul de date pe care CDP-ul dvs. \u00eel poate stoca. <strong>Se poate scala cu afacerea dvs<\/strong>\u0219i taxele \u0219i pl\u0103\u021bile sunt corecte? Platformele de marketing all-in-one precum VibeTrace ofer\u0103 \u00eentotdeauna <strong>modele transparente de pre\u021buri<\/strong> ca s\u0103 \u0219tii exact c\u00e2t pl\u0103te\u0219ti \u0219i pentru ce.<\/p>\n\n\n\n<p><em>\u0218i cea mai bun\u0103 parte \u2013 astfel de platforme \u0219i caracteristicile lor au fost create pentru a se adapta la afacerea dvs. Dar cum s\u0103 fii sigur? Acolo intr\u0103 \u00een joc urm\u0103torul pas al procesului.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.<\/strong> Compara\u021bi op\u021biuni \u0219i \u00eencerca\u021bi demonstra\u021bii<\/h3>\n\n\n\n<p>CDP-uri diferite vor aduce lucruri diferite la mas\u0103. Unele func\u021bioneaz\u0103 cel mai bine pentru \u00eentreprinderile mici \u0219i \u00een cre\u0219tere, \u00een timp ce altele au zeci de func\u021bii potrivite pentru opera\u021biuni \u0219i corpora\u021bii mari.<\/p>\n\n\n\n<p><strong>Lista scurt\u0103 a furnizorilor prefera\u021bi<\/strong>, lua\u021bi \u00een considerare informa\u021biile pe care le-a\u021bi adunat \u00een pa\u0219ii anteriori \u0219i <strong>evalua op\u021biunile disponibile<\/strong>. Una dintre cele mai bune modalit\u0103\u021bi de a evalua calitatea unui CDP \u0219i dac\u0103 va func\u021biona pentru dvs. este s\u0103 o face\u021bi <strong>ia-l la o \u00eenv\u00e2rtire<\/strong>.<\/p>\n\n\n\n<p><em>De aceea, la VibeTrace, v\u0103 oferim o demonstra\u021bie \u2013 pentru a vedea CDP \u0219i platforma de marketing all-in-one \u00een ac\u021biune \u0219i decide\u021bi f\u0103r\u0103 riscuri implicate.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103 \u00eencepe\u021bi?<\/h2>\n\n\n\n<p>Colectarea \u0219i procesarea datelor din surse multiple, segmentarea sofisticat\u0103 \u0219i dinamic\u0103, rezolu\u021bia identit\u0103\u021bii \u0219i crearea de profiluri viabile ale clien\u021bilor sunt printre capacit\u0103\u021bile de top ale platformelor de date despre clien\u021bi. <\/p>\n\n\n\n<p>Securitatea stoc\u0103rii datelor \u0219i conformitatea sunt elemente obligatorii dac\u0103 dori\u021bi <strong>conduce o afacere de succes<\/strong>.<\/p>\n\n\n\n<p>C\u00e2nd ai toate astea, po\u021bi <strong>ob\u021bine\u021bi informa\u021bii utile<\/strong> \u0219i rezolva\u021bi-v\u0103 nevoile \u0219i provoc\u0103rile asociate afacerii dvs. Cu amenin\u021b\u0103rile create din <strong>devalorizarea datelor de la ter\u021bi<\/strong> \u0219i restric\u021bionarea accesului, <strong>Datele zero \u0219i prima parte cresc \u00een importan\u021b\u0103<\/strong>.<\/p>\n\n\n\n<p>Un CDP v\u0103 poate ajuta s\u0103 consolida\u021bi acele surse de date \u0219i s\u0103 dezvolta\u021bi o strategie de marketing bazat\u0103 pe o segmentare semnificativ\u0103. Ca rezultat, ve\u021bi putea s\u0103 realiza\u021bi \u00eembun\u0103t\u0103\u021biri direc\u021bionate, dar cel mai important \u2013 personalizate <strong>campanii optimizate pentru conversii<\/strong>. Campanii care \u00eenc\u00e2nt\u0103 clien\u021bii \u0219i r\u0103spund nevoilor \u0219i dorin\u021belor specifice ale acestora.<\/p>\n\n\n\n<p><em>Marketingul bazat pe date a f\u0103cut toate acestea posibile. \u0218i trebuie s\u0103 te urci la bord.<\/em><\/p>\n\n\n\n<p>Dac\u0103 crede\u021bi c\u0103 subutiliza\u021bi datele pe care le ob\u021bine\u021bi, \u00eencepe\u021bi azi s\u0103 explora\u021bi op\u021biunile CDP \u0219i <strong>ob\u021bine mai mult\u0103 valoare <\/strong>din toate informa\u021biile la \u00eendem\u00e2n\u0103. <strong>Rezerv\u0103-\u021bi demonstra\u021bia ast\u0103zi<\/strong>!<\/p>\n\n\n\n<p><strong><em>Link-uri utile:<\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/care-este-beneficiul-platformei-de-date-client-pentru-afacerea-digitala\/\"><em>Care este beneficiul Platformei de date despre clien\u021bi pentru afacerea dvs. digital\u0103?<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Platformele de date despre clien\u021bi au devenit esen\u021biale pentru companiile care doresc s\u0103 profite la maximum... <a title=\"Capacit\u0103\u021bile de top ale platformelor de date despre clien\u021bi\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/capacitatile-de-supra-platformelor-de-date-clienti\/\" aria-label=\"Cite\u0219te mai multe despre Top Capabilities of Customer Data Platforms\"> <\/a><\/p>","protected":false},"author":9,"featured_media":21622,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[32],"tags":[118],"class_list":["post-21614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-data-platform","tag-customer-data-collection","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=21614"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/21622"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=21614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=21614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=21614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}