{"id":21463,"date":"2023-05-23T12:43:21","date_gmt":"2023-05-23T12:43:21","guid":{"rendered":"https:\/\/vibetrace.com\/?p=21463"},"modified":"2023-05-08T01:05:09","modified_gmt":"2023-05-08T01:05:09","slug":"shopify-collect-emails","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/shopify-colecteaza-e-mailuri\/","title":{"rendered":"Cum s\u0103 colectezi abona\u021bi de e-mail \u00eentr-un magazin Shopify?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Email marketingul este cel mai vechi canal de comunicare din marketingul digital \u0219i, totu\u0219i, este \u00eenc\u0103 cel mai eficient, mai ales pentru retaileri.<a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"noopener\"> Studiile arat\u0103<\/a> aceasta <strong>genereaz\u0103 mai mult de $40 pentru fiecare $1 cheltuit<\/strong>.<\/p>\n\n\n\n<p>Cu alte cuvinte, dac\u0103 nu colecta\u021bi \u00een mod activ abona\u021bi la e-mail, pierde\u021bi profituri pure. Dac\u0103 sunte\u021bi gata s\u0103 ob\u021bine\u021bi aceste rezultate pentru Shopify dvs., <strong>\u00eencepe\u021bi s\u0103 capta\u021bi clien\u021bi poten\u021biali ast\u0103zi<\/strong>.<\/p>\n\n\n\n<p><em>Chestia este c\u0103 colectarea abona\u021bilor de e-mail pentru un magazin Shopify nu este at\u00e2t de u\u0219oar\u0103 sau at\u00e2t de simpl\u0103 pe c\u00e2t ar putea suna. Care e siretlicul?<\/em><\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id_5ce503-8c .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id_5ce503-8c .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id_5ce503-8c .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id_5ce503-8c .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Exist\u0103 multe p\u0103r\u021bi mobile ale marketingului prin e-mail, cea mai dificil\u0103 parte fiind capabil\u0103 s\u0103 conving\u0103 oamenii s\u0103-\u0219i partajeze adresa de e-mail. Inca, <strong>tot e mai usor<\/strong> dec\u00e2t s\u0103 convingi un vizitator pentru prima dat\u0103 s\u0103 cumpere din magazinul t\u0103u.<\/p>\n\n\n\n<p>Articolul de ast\u0103zi se va concentra asupra modalit\u0103\u021bilor de a colecta abona\u021bi de e-mail pentru afacerea dvs. Shopify <strong>metode eficiente \u0219i dovedite pentru a lucra<\/strong>. Mai \u00eent\u00e2i, vom acoperi abordarea general\u0103 \u0219i apoi vom aborda detaliile \u0219i strategiile specifice pe care le pute\u021bi \u00eencepe imediat s\u0103 le executa\u021bi. Sa incepem!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum s\u0103-\u021bi cre\u0219ti lista de e-mail?<\/h2>\n\n\n\n<p>Marketingul prin e-mail se bazeaz\u0103 numai pe liste de e-mail cu <strong>lead-uri de calitate relevante pentru afacerea dvs<\/strong> \u2013 persoane cu adev\u0103rat interesate de oferta dumneavoastr\u0103. Al doilea ingredient al marketingului prin e-mail de succes este dimensiunea listei respective.<\/p>\n\n\n\n<p>Listele de e-mail cresc organic odat\u0103 ce \u00eencepe\u021bi s\u0103 genera\u021bi v\u00e2nz\u0103ri. Dar pute\u021bi face mai mul\u021bi pa\u0219i pentru a v\u0103 ajuta lista s\u0103 creasc\u0103 f\u0103r\u0103 v\u00e2nz\u0103ri \u0219i rapid. Pute\u021bi \u00eencepe s\u0103 colecta\u021bi abona\u021bi la e-mail <strong>chiar \u00eenainte de a ob\u021bine primul t\u0103u client<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-grow-email-list-878x1024.png\" alt=\"\" class=\"wp-image-21519\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-grow-email-list-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-grow-email-list-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-grow-email-list-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-grow-email-list-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-grow-email-list.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p><em>Iat\u0103 c\u00e2teva tactici esen\u021biale pentru a v\u0103 cre\u0219te lista de abona\u021bi, indiferent dac\u0103 ace\u0219tia fac o achizi\u021bie:<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A. Crearea unei liste de e-mail prin ferestre pop-up<\/h3>\n\n\n\n<p>Diferite cercet\u0103ri citeaz\u0103 rezultate diferite, dar adev\u0103rul este c\u0103 <strong>ferestrele pop-up ajut\u0103 la cre\u0219terea ratelor de conversie<\/strong>. CR mediu al ferestrelor pop-up este <strong>\u00eentre 6%<\/strong> (conform<a href=\"https:\/\/popupsmart.com\/blog\/why-popups-convert-with-statistics\" target=\"_blank\" rel=\"noopener\"> Popup inteligent<\/a>) <strong>\u0219i 11%<\/strong> (conform<a href=\"https:\/\/www.optimonk.com\/popup-statistics\/\" target=\"_blank\" rel=\"noopener\"> OptiMonk<\/a>).<\/p>\n\n\n\n<p>Sunt, de asemenea, o modalitate spectaculoas\u0103 de a capta clien\u021bi poten\u021biali \u0219i de a colecta abona\u021bi la e-mail. Poti sa faci asta:<\/p>\n\n\n\n<p>\u00b7 Prin afi\u0219area celor de intrare <strong>pentru vizitatorii \u00eencep\u0103tori<\/strong> \u2013 oferi\u021bi-le un cod de reducere pentru prima lor achizi\u021bie dac\u0103 se \u00eenscriu la newsletter-ul dvs., de exemplu;<\/p>\n\n\n\n<p>\u00b7 Prin afi\u0219are <strong>ferestre pop-up cu intentia de iesire<\/strong> \u2013 perfect pentru a \u00eencerca s\u0103 p\u0103strezi un vizitator pu\u021bin mai mult. Aceste ferestre pop-up se afi\u0219eaz\u0103 exact \u00een momentul \u00een care vizitatorii se deplaseaz\u0103 pentru a p\u0103r\u0103si pagina ta. Ei pot oferi cupoane \u0219i reduceri, cum ar fi ferestre pop-up de intrare, dac\u0103 vizitatorii trimit un e-mail sau un stimulent mare pentru a finaliza o achizi\u021bie chiar acum.<\/p>\n\n\n\n<p>S-ar putea s\u0103 crede\u021bi c\u0103 ferestrele pop-up sunt suprautilizate sau prea vechi, dar \u00eenc\u0103 func\u021bioneaz\u0103. Cu un adecvat <strong>aplica\u021bie de generare pop-up <\/strong>ca<a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\"> VibeTrace<\/a> sau<a href=\"https:\/\/apps.shopify.com\/privy\" target=\"_blank\" rel=\"noopener\"> Privat<\/a>, pute\u021bi captura clien\u021bi poten\u021biali cu fiecare nou vizitator \u0219i pute\u021bi cre\u0219te constant lista de abona\u021bi la e-mail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B. Colecta\u021bi abona\u021bi prin e-mail pe pagina Shopify Checkout<\/h3>\n\n\n\n<p>S-ar putea s\u0103 crede\u021bi c\u0103 pagina de plat\u0103 este unde <strong>c\u0103l\u0103toria clientului se \u00eencheie<\/strong>, dar lucrurile merg mai ad\u00e2nc dec\u00e2t at\u00e2t. Se \u00eent\u00e2mpl\u0103 adesea ca oamenii s\u0103 comand\u0103 o dat\u0103 \u0219i s\u0103 nu se mai \u00eentoarc\u0103 niciodat\u0103.<\/p>\n\n\n\n<p>Crea\u021bi pagina dvs. de plat\u0103 <strong>un punct de contact pentru capturarea e-mailurilor<\/strong>. \u00cen timp ce clien\u021bii \u00ee\u0219i ofer\u0103 e-mailurile la finalizare pentru a primi confirmarea comenzii, ave\u021bi nevoie de permisiunea lor explicit\u0103 pentru a trimite materiale promo\u021bionale.<\/p>\n\n\n\n<p>Ad\u0103uga\u021bi o caset\u0103 de selectare simpl\u0103 pentru a <strong>subscriptie la stiri<\/strong> \u0219i d\u0103 un impuls listei tale. \u00cen acest fel, te asiguri c\u0103 abona\u021bii sunt interesa\u021bi \u0219i le vei putea aminti de existen\u021ba ta, dar cel mai important, vei fi <strong>conform politicilor de confiden\u021bialitate<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C. Ad\u0103uga\u021bi un formular de \u00eenscriere pe site-ul dvs<\/h3>\n\n\n\n<p>Acesta este probabil <strong>abordarea cea mai de bun sim\u021b<\/strong> po\u021bi s\u0103 folose\u0219ti. Dac\u0103 sunte\u021bi pe gardul ferestrelor pop-up \u0219i v\u0103 este fric\u0103 s\u0103 nu-i deranjeze pe vizitatori, ad\u0103uga\u021bi un <strong>formular subtil de \u00eenscriere<\/strong> la designul magazinului dvs.<\/p>\n\n\n\n<p>Shopify ofer\u0103 o mul\u021bime de aplica\u021bii de generare a formularelor, cum ar fi<a href=\"https:\/\/apps.shopify.com\/mailchimp-forms\" target=\"_blank\" rel=\"noopener\"> Formulare MailChimp<\/a> \u0219i<a href=\"https:\/\/apps.shopify.com\/klaviyo-email-marketing\" target=\"_blank\" rel=\"noopener\"> Klaviyo<\/a> pe care le pute\u021bi folosi pentru a ad\u0103uga formulare de \u00eenscriere la dvs <strong>subsol, \u00eentr-o bar\u0103 lateral\u0103 sau antet<\/strong>. \u00cel po\u021bi ad\u0103uga la <strong>post\u0103ri de blog \u0219i fluxuri<\/strong> \u0219i chiar <strong>de mai jos categoriile de produse<\/strong>.<\/p>\n\n\n\n<p>Acele formulare subtile de \u00eenscriere trebuie s\u0103 aib\u0103 caracteristici specifice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un CTA clar<\/strong> \u2013 este o form\u0103 subtil\u0103, deci clarific\u0103-\u021bi cererea dintr-o privire;<\/li>\n\n\n\n<li>Poate fi <strong>completat cu u\u0219urin\u021b\u0103<\/strong> \u2013 s\u0103 spunem doar e-mail \u0219i un prenume;<\/li>\n\n\n\n<li>Ia o <strong>stimulent clar<\/strong> \u2013 o reducere mic\u0103, con\u021binut de calitate, oferte exclusive etc.<\/li>\n<\/ul>\n\n\n\n<p>Formularele de \u00eenscriere \u00ee\u0219i g\u0103sesc rareori locul \u00een antet. De obicei, ajung sub fald\u0103, ferite de vedere \u0219i de minte. Nu v\u0103 pute\u021bi a\u0219tepta s\u0103 ofere listei dvs. de abona\u021bi un impuls masiv, dar totu\u0219i sunt <strong>un instrument valoros<\/strong> pentru a colecta e-mailuri f\u0103r\u0103 a intra \u00een fa\u021ba vizitatorului.<\/p>\n\n\n\n<p>Ca s\u0103 nu mai vorbim de faptul c\u0103 \u00eenscrierile sunt un semn clar c\u0103 acelor persoane le pas\u0103 de e-mailurile tale, chiar dac\u0103 nu au cump\u0103rat \u00eenc\u0103. Au derulat prin magazinul dvs., au g\u0103sit formularul dvs. de \u00eenscriere \u0219i <strong>a luat timp s\u0103 te abonezi<\/strong> inainte de a pleca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D. Utiliza\u021bi canalele de social media<\/h3>\n\n\n\n<p>Dac\u0103 sunte\u021bi proprietarul unui magazin Shopify, trebuie s\u0103 men\u021bine\u021bi cel pu\u021bin un canal de social media. Utiliza\u021bi fiecare platform\u0103 pe care o utiliza\u021bi pentru comunicarea de marketing <strong>\u00eemp\u0103rt\u0103\u0219e\u0219te-\u021bi buletinul informativ<\/strong> \u0219i capteaz\u0103 e-mailuri.<\/p>\n\n\n\n<p>Cel mai simplu exemplu este an <strong>CTA de \u00eenscriere prin e-mail pe pagina dvs. de afaceri de Facebook<\/strong>. Instrumente ca <strong>Linktree, Shorby, SeedProd \u0219i Everlinks<\/strong> v\u0103 permit s\u0103 ad\u0103uga\u021bi <strong>o list\u0103 de link-uri<\/strong> la profilurile tale de re\u021bele sociale \u2013 o solu\u021bie ideal\u0103 pentru platforme precum Instagram \u0219i TikTok.<\/p>\n\n\n\n<p>Asigur\u0103-te c\u0103 <strong>ad\u0103uga\u021bi linkul de abonare la newsletter <\/strong>la acele instrumente. Pute\u021bi s\u0103 o prezenta\u021bi cu promo\u021bia pe care o desf\u0103\u0219ura\u021bi cu ferestre pop-up sau orice oferi\u021bi \u00een formularul de \u00eenscriere.<\/p>\n\n\n\n<p>Utilizarea canalelor de social media pentru a colecta abona\u021bi la e-mail este o modalitate excelent\u0103 de a afla mai multe despre vizitatorii dvs. Pute\u021bi chiar s\u0103 crea\u021bi <strong>liste separate \u00een func\u021bie de platform\u0103<\/strong> din care vin abona\u021bii. Asta te va ajuta si mai mult <strong>personalizare \u0219i campanii direc\u021bionate<\/strong> peste canalele de comunicare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E. Crea\u021bi pagini de destina\u021bie personalizate<\/h3>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/software-de-personalizare-web\/\"><strong>Personalizare web<\/strong><\/a> merge mult atunci c\u00e2nd vine vorba de colectarea abona\u021bilor de e-mail pentru magazinul dvs. Shopify. C\u00e2nd personaliza\u021bi paginile de destina\u021bie, pute\u021bi captura clien\u021bi poten\u021biali:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00cen diferite etape<\/strong> a c\u0103l\u0103toriei clien\u021bilor lor;<\/li>\n\n\n\n<li>Provin de la <strong>diverse surse<\/strong>;<\/li>\n\n\n\n<li>Si cu <strong>caracteristici \u0219i preferin\u021be variate<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Diferi\u021bi oameni vor reac\u021biona diferit la CTA-urile tale. Acea reac\u021bie depinde de <strong>contextul perspectivelor \u0219i tr\u0103s\u0103turile personale<\/strong>. Din acest motiv, a\u021bi dori s\u0103 crea\u021bi mai multe pagini de destina\u021bie cu variante de mesaje \u0219i oferte.<\/p>\n\n\n\n<p>Segmentarea publicului ofer\u0103 un punct de plecare excelent pentru a crea mesaje direc\u021bionate pentru diferi\u021bi poten\u021biali care s-ar putea \u00eencadra \u00eentr-unul dintre segmentele dvs. existente. Aplica\u021bii ca<a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\"> VibeTrace<\/a>,<a href=\"https:\/\/apps.shopify.com\/pagefly\" target=\"_blank\" rel=\"noopener\"> PageFly<\/a>,<a href=\"https:\/\/apps.shopify.com\/gempages\" target=\"_blank\" rel=\"noopener\"> GemPages<\/a>, \u0219i<a href=\"https:\/\/apps.shopify.com\/shogun\" target=\"_blank\" rel=\"noopener\"> Shogun<\/a> v\u0103 permit s\u0103 crea\u021bi <strong>pagini de destina\u021bie captivante, care capteaz\u0103 aten\u021bia<\/strong> cu doar c\u00e2teva clicuri \u0219i prin zeci de \u0219abloane.<\/p>\n\n\n\n<p>Toate aceste strategii s-au dovedit eficiente prin practic\u0103. \u0218i odat\u0103 ce ave\u021bi informa\u021biile de contact pe lista de e-mail, pute\u021bi \u00eencepe <strong>transform\u00e2nd acele clien\u021bi poten\u021biali \u00een clien\u021bi pl\u0103titori<\/strong>.<\/p>\n\n\n\n<p>Acum v\u0103 pute\u021bi cre\u0219te lista de e-mail cu \u00eencredere. Dar dac\u0103 tot dori\u021bi idei mai specifice pentru a capta e-mailuri \u0219i clien\u021bi poten\u021biali pentru magazinul dvs. Shopify, continua\u021bi s\u0103 citi\u021bi!<\/p>\n\n\n\n<p><em>Mai jos, am adunat mai multe tehnici avansate pe care le pute\u021bi folosi.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Idei pentru a v\u0103 ajuta s\u0103 colecta\u021bi abona\u021bi de e-mail \u00eentr-un magazin Shopify<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-collect-email-subscribers-1-878x1024.png\" alt=\"\" class=\"wp-image-21522\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-collect-email-subscribers-1-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-collect-email-subscribers-1-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-collect-email-subscribers-1-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-collect-email-subscribers-1-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-collect-email-subscribers-1.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>C\u00e2nd colecta\u021bi abona\u021bi de e-mail pentru magazinul dvs. Shopify, pute\u021bi combina diverse idei \u0219i tactici pentru a accelera cre\u0219terea listei. Toate acestea sunt foarte populare \u0219i v\u0103 ofer\u0103 <strong>libertate \u0219i spa\u021biu semnificative<\/strong> pentru creativitate prin care s\u0103 ie\u0219i \u00een eviden\u021b\u0103 fa\u021b\u0103 de concuren\u021b\u0103.<\/p>\n\n\n\n<p>Acestea includ:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Ie\u0219i\u021bi din ferestrele pop-up Intent<\/h3>\n\n\n\n<p>Cele men\u021bionate anterior <strong>ferestre pop-up cu intentia de iesire<\/strong> ajuta\u021bi-i s\u0103 \u00eempiedice vizitatorii s\u0103 se retrag\u0103 \u0219i s\u0103 uite de site-ul dvs. Acestea se afi\u0219eaz\u0103 la timp \u0219i v\u0103 pot atrage poten\u021bialele. Sunt <strong>mai eficient dec\u00e2t ferestrele pop-up de intrare<\/strong> \u0219i <strong>prevenirea abandonului c\u0103ruciorului<\/strong> de asemenea.<\/p>\n\n\n\n<p>Pute\u021bi s\u0103 le orienta\u021bi numai c\u0103tre vizitatori noi \u0219i s\u0103 v\u0103 concentra\u021bi pe captarea mai multor clien\u021bi poten\u021biali. Ferestrele pop-up cu inten\u021bia de ie\u0219ire trebuie s\u0103 aib\u0103 <strong>o ofert\u0103 unic\u0103 pe care vizitatorii nu o pot refuza<\/strong> si a <strong>\u0219terge\u021bi CTA<\/strong> pentru a v\u0103 \u00eempiedica s\u0103 pierde\u021bi o perspectiv\u0103. Aceste oferte pot fi orice, de la o reducere la oferte de 2 pentru 1 pe timp limitat la livrare gratuit\u0103, dac\u0103 afacerea dvs. permite acest lucru.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Personalizare pentru vizitatorii care revin<\/h3>\n\n\n\n<p>Odat\u0103 ce a\u021bi creat o campanie de captare a e-mailurilor pentru noi vizitatori, nu uita\u021bi s\u0103 lua\u021bi \u00een considerare <strong>perspective care revin<\/strong>. Poate fi <strong>zeci de motive<\/strong> de ce un vizitator nu a cump\u0103rat c\u00e2nd a ajuns pentru prima dat\u0103 \u00een magazinul dvs. \u0219i nu s-a abonat la lista dvs. - de la UX slab la lipsa de timp sau bani pentru a finaliza o achizi\u021bie chiar acum.<\/p>\n\n\n\n<p><strong>Crea\u021bi un segment separat<\/strong> pentru cei care se \u00eentorc vizitatori \u0219i me\u0219te\u0219uguri <strong>mesaje vizate<\/strong> \u0219i diferite promo\u021bii \u0219i oferte pentru c\u00e2nd revin. Servi\u021bi-le con\u021binut personalizat \u2013 de exemplu, lua\u021bi \u00een considerare ce produse au v\u0103zut la prima vizit\u0103.<\/p>\n\n\n\n<p><em>Personalizarea provine dintr-o bun\u0103 segmentare<\/em><em>, a\u0219a c\u0103 nu s\u0103ri peste acest pas!<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Desf\u0103\u0219oar\u0103 un Concurs sau un Giveaway<\/h3>\n\n\n\n<p>Concursurile \u0219i cadourile sunt la mod\u0103 \u0219i v\u0103 pot oferi lista de abona\u021bi <strong>un impuls masiv<\/strong>. Pute\u021bi rula giveaway-ul chiar \u00een magazinul dvs. Shopify cu aplica\u021bii precum<a href=\"https:\/\/apps.shopify.com\/viralsweep\" target=\"_blank\" rel=\"noopener\"> ViralSweep<\/a> \u0219i<a href=\"https:\/\/apps.shopify.com\/social-boost\" target=\"_blank\" rel=\"noopener\"> Social Boost<\/a> \u0219i distribui\u021bi \u0219tirile prin canalele dvs. de socializare.<\/p>\n\n\n\n<p><strong>Pune o condi\u021bie<\/strong> pentru ca participan\u021bii s\u0103 redistribuie postarea oferit\u0103 \u0219i s\u0103 ajung\u0103 la mii de oameni. Cel mai important, face\u021bi recompensa conving\u0103toare \u0219i <strong>merit\u0103 cotele lor sociale \u0219i timpul<\/strong>.<\/p>\n\n\n\n<p>Un element esen\u021bial al cadourilor \u0219i concursurilor de succes este <strong>urgen\u0163\u0103<\/strong>. Nu uita\u021bi s\u0103 include\u021bi un temporizator cu num\u0103r\u0103toare invers\u0103 \u00een formularul de concurs pentru a crea urgen\u021b\u0103.<\/p>\n\n\n\n<p>Desigur, aceasta este o tactic\u0103 avansat\u0103 care genereaz\u0103 mai mult trafic \u0219i o mare urm\u0103rire pe re\u021belele sociale. Dar chiar \u0219i cu un num\u0103r mai mic de urm\u0103ritori, dac\u0103 \u00ee\u021bi faci oferta suficient de conving\u0103toare, po\u021bi ajunge la mii de al\u021bii, <strong>acceler\u00e2nd cre\u0219terea listei dvs<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Oferi\u021bi acces timpuriu la oferte<\/h3>\n\n\n\n<p>Dac\u0103 vinde\u021bi produse unice, de \u00eenalt\u0103 calitate, pute\u021bi profita de acest lucru, ispitind vizitatorii cu acces anticipat. <strong>Edi\u021bii exclusive<\/strong>,<strong> oferte pe timp limitat<\/strong>,<strong> <\/strong>\u0219i <strong>sosiri noi<\/strong> poate atrage vizitatorii, mai ales dac\u0103 oferi\u021bi produse de ni\u0219\u0103 cu concuren\u021b\u0103 limitat\u0103.<\/p>\n\n\n\n<p>Astfel de oferte vorbesc despre teama vizitatorilor de a pierde (FOMO) de c\u0103tre <strong>promi\u021b\u00e2ndu-le c\u0103<\/strong> <strong>nu rata\u021bi niciodat\u0103<\/strong> pe o mare afacere pentru un produs cool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Furniza\u021bi con\u021binut de calitate<\/h3>\n\n\n\n<p>Clien\u021bii vin pentru produse de \u00eenalt\u0103 calitate \u0219i r\u0103m\u00e2n pentru valoarea pe care o pute\u021bi crea pentru ei. Acea <strong>valoarea nu este limitat\u0103<\/strong> la livrare \u00een aceea\u0219i zi \u0219i asisten\u021b\u0103 excelent\u0103 pentru clien\u021bi. De asemenea, este determinat de con\u021binutul pe care \u00eel servi\u021bi oamenilor.<\/p>\n\n\n\n<p>Acel con\u021binut de obicei <strong>are ca scop rezolvarea problemei unei persoane<\/strong>. C\u00e2nd vine vorba de a genera clien\u021bi poten\u021biali \u0219i de a capta abona\u021bi la e-mail, g\u00e2ndi\u021bi-v\u0103 <strong>bloguri valoroase <\/strong>\u0219i<strong> ghiduri <\/strong>despre utilizarea produselor dvs. <strong>Chestionare<\/strong> sunt un alt exemplu de con\u021binut interactiv excelent.<\/p>\n\n\n\n<p>S\u0103 presupunem c\u0103 oferi\u021bi produse cosmetice \u2013 elabora\u021bi un chestionar \u00een care s\u0103 \u00eentreba\u021bi preferin\u021bele de \u00eengrijire a pielii \u0219i tipul de piele ale vizitatorilor dvs. \u0219i face\u021bi sugestii potrivite pe baza produselor pe care le oferi\u021bi. Sau trimite\u021bi-le o rutin\u0103 de \u00eengrijire a pielii \u0219i un ghid detaliat dac\u0103 trimit un e-mail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Rula\u021bi anun\u021buri care duc la pagini de destina\u021bie<\/h3>\n\n\n\n<p>Crearea <strong>pagini de destina\u021bie dedicate<\/strong> este un clasic \u00een generarea de lead-uri. Au \u00eentotdeauna un obiectiv specific, o conversie pe care dori\u021bi s\u0103 o finalizeze vizitatorii. Paginile de destina\u021bie ofer\u0103 un spa\u021biu f\u0103r\u0103 distrac\u021bie pentru o ofert\u0103 detaliat\u0103, adaptat\u0103 unui anumit segment.<\/p>\n\n\n\n<p>Publicitatea pl\u0103tit\u0103 este o modalitate excelent\u0103 de a v\u0103 face pagina de destina\u021bie <strong>vizibil<\/strong> \u0219i <strong>genera trafic de calitate<\/strong> dac\u0103 dori\u021bi s\u0103 genera\u021bi abonamente la e-mail. Pute\u021bi difuza acele anun\u021buri pe aproape orice canal de social media sau motor de c\u0103utare, \u021bintindu-v\u0103 publicul oriunde \u0219i oric\u00e2nd.<\/p>\n\n\n\n<p>Acolo <strong>instrumente de direc\u021bionare c\u0103tre public<\/strong> intr\u0103 \u00een joc \u0219i te ajut\u0103 s\u0103 vizezi acele persoane exacte care se aliniaz\u0103 cu imaginea persoanei tale ideale de cump\u0103r\u0103tor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Rula\u021bi reclame pentru a colecta clien\u021bi poten\u021biali direct pe re\u021belele sociale<\/h3>\n\n\n\n<p>\u00cen timp ce generarea de clien\u021bi poten\u021biali organici este mai bun\u0103 pentru a minimiza cheltuielile, anun\u021burile ofer\u0103 a <strong>modalitate mai rapid\u0103 de a ob\u021bine trafic<\/strong> care va duce la mai mul\u021bi abona\u021bi de e-mail.<\/p>\n\n\n\n<p>De aceea majoritatea platformelor de social media ofer\u0103 o <strong>format de anun\u021b specific pentru generarea de clien\u021bi poten\u021biali<\/strong>. Cu el, pute\u021bi genera clien\u021bi poten\u021biali <strong>chiar pe platforma de socializare<\/strong>. Lua\u021bi, de exemplu, reclamele pentru clien\u021bi poten\u021biali de pe Facebook \u2013 practic forme promovate care pot <strong>sincroniza\u021bi cu CRM-ul dvs<\/strong>.<\/p>\n\n\n\n<p>Instagram ofer\u0103 un tip de anun\u021buri similar pentru a v\u0103 ajuta s\u0103 colecta\u021bi e-mailuri pe platform\u0103. Un alt loc grozav pentru publicitate pl\u0103tit\u0103 pentru comercian\u021bii cu am\u0103nuntul care opereaz\u0103 din Shopify este YouTube. Pute\u021bi utiliza tipul de anun\u021b TrueView for Action pentru <strong>determin\u0103 oamenii s\u0103 finalizeze o anumit\u0103 ac\u021biune<\/strong>. \u00cen acest caz, abona\u021bi-v\u0103 la newsletter-ul dvs.<\/p>\n\n\n\n<p><em>Dup\u0103 cum pute\u021bi vedea, pute\u021bi aplica o mul\u021bime de tactici pentru a captura e-mailuri. Pentru a v\u0103 oferi modalit\u0103\u021bile \u0219i instrumentele pe care le pute\u021bi utiliza, mai jos vom discuta despre colectorii de e-mail populari pe care \u00eei pute\u021bi folosi.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exemple de colectori de e-mail<\/h2>\n\n\n\n<p>Nu este nevoie s\u0103 cercetezi aici, voi ad\u0103uga aceast\u0103 sec\u021biune.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00cencepe\u021bi s\u0103 str\u00e2nge\u021bi abona\u021bi e-mail ast\u0103zi!<\/h2>\n\n\n\n<p>Marketingul prin e-mail este sursa principal\u0103 pentru <strong>conversii \u0219i cre\u0219terea rentabilit\u0103\u021bii investi\u021biei<\/strong>, \u00een special \u00een retail. Pute\u021bi folosi diverse strategii \u0219i instrumente pentru a v\u0103 cre\u0219te lista de email marketing.<\/p>\n\n\n\n<p>Aminti\u021bi-v\u0103 c\u0103 totul \u00eencepe cu dezvoltarea clientului dvs. ideal \u0219i alinierea mesajelor dvs. pentru a crea oferte personalizate, direc\u021bionate. Pentru a face acest lucru, ave\u021bi nevoie de o aplica\u021bie robust\u0103 care s\u0103 v\u0103 ajute <strong>d\u0103 via\u021b\u0103 strategiilor tale<\/strong>.<\/p>\n\n\n\n<p>Odat\u0103 ce a\u021bi dob\u00e2ndit perspective de calitate, este timpul s\u0103 v\u0103 adapta\u021bi mesajele. Pentru a face toate astea <strong>f\u0103r\u0103 a transpira<\/strong>, verifica\u021bi cei puternici<a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\"> aplica\u021bia VibeTrace all-in-one<\/a> \u0219i seteaz\u0103-\u021bi magazinul Shopify pentru succes ast\u0103zi!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Aplica\u021bii men\u021bionate:<\/em><\/h3>\n\n\n\n<p><strong>Ferestre pop-up<\/strong> &#8211;<a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\"> VibeTrace<\/a>,<a href=\"https:\/\/apps.shopify.com\/privy\" target=\"_blank\" rel=\"noopener\"> Privat<\/a><\/p>\n\n\n\n<p><strong>Formulare de \u00eenscriere<\/strong> &#8211;<a href=\"https:\/\/apps.shopify.com\/mailchimp-forms\" target=\"_blank\" rel=\"noopener\"> Formulare MailChimp<\/a>,<a href=\"https:\/\/apps.shopify.com\/klaviyo-email-marketing\" target=\"_blank\" rel=\"noopener\"> Klaviyo<\/a><\/p>\n\n\n\n<p><strong>Construirea paginilor de destina\u021bie<\/strong> &#8211;<a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\"> VibeTrace<\/a>,<a href=\"https:\/\/apps.shopify.com\/pagefly\" target=\"_blank\" rel=\"noopener\"> PageFly<\/a>,<a href=\"https:\/\/apps.shopify.com\/gempages\" target=\"_blank\" rel=\"noopener\"> GemPages<\/a>,<a href=\"https:\/\/apps.shopify.com\/shogun\" target=\"_blank\" rel=\"noopener\"> Shogun<\/a><\/p>\n\n\n\n<p><strong>Giveaways<\/strong> &#8211;<a href=\"https:\/\/apps.shopify.com\/viralsweep\" target=\"_blank\" rel=\"noopener\"> ViralSweep<\/a>,<a href=\"https:\/\/apps.shopify.com\/social-boost\" target=\"_blank\" rel=\"noopener\"> Social Boost<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-878x1024.png\" alt=\"\" class=\"wp-image-21517\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Marketingul prin e-mail este cel mai vechi canal de comunicare din marketingul digital \u0219i, totu\u0219i, este \u00eenc\u0103\u2026 <a title=\"Cum s\u0103 colectezi abona\u021bi de e-mail \u00eentr-un magazin Shopify?\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/shopify-colecteaza-e-mailuri\/\" aria-label=\"Cite\u0219te mai multe despre Cum s\u0103 colectezi abona\u021bi de e-mail \u00eentr-un magazin Shopify?\"> <\/a><\/p>","protected":false},"author":9,"featured_media":21478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[58,86,105],"class_list":["post-21463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-list-building-collect-emails","tag-level3","tag-shopify-marketing-automation","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=21463"}],"version-history":[{"count":0,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/21478"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=21463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=21463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=21463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}