{"id":21461,"date":"2023-05-19T12:41:52","date_gmt":"2023-05-19T12:41:52","guid":{"rendered":"https:\/\/vibetrace.com\/?p=21461"},"modified":"2024-03-19T08:45:15","modified_gmt":"2024-03-19T08:45:15","slug":"shopify-conversion-rate","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/ro\/rata-de-conversie-shopify\/","title":{"rendered":"Rata de conversie Shopify: Cum s\u0103 o cre\u0219te\u021bi \u00een 2023?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>Unul dintre indicatorii cheie ai succesului ast\u0103zi este a\u0219a-numitul <strong>Rata de conversie<\/strong>. Dac\u0103 <strong>micro sau macro conversii<\/strong>, fiecare proprietar de afaceri se str\u0103duie\u0219te s\u0103-\u0219i sporeasc\u0103 CR.<\/p>\n\n\n\n<p>Mai mult trafic duce de obicei la mai multe v\u00e2nz\u0103ri, mai ales c\u00e2nd vorbim despre comer\u021bul electronic. Dar este vital s\u0103 investim eforturi \u00een <strong>conversia traficului existent<\/strong>. este <strong>de multe ori mai ieftin s\u0103 faci asta<\/strong> dec\u00e2t pentru a genera mai mult trafic.<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id21461_6e26e7-84 .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id21461_6e26e7-84 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id21461_6e26e7-84 .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id21461_6e26e7-84 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<p>Este mai bine pentru marca dvs., rentabilitatea investi\u021biei dvs. \u0219i <strong>cre\u0219terea pe termen lung a afacerii dvs<\/strong>. Dac\u0103 de\u021bine\u021bi un magazin Shopify \u0219i dori\u021bi <strong>spori\u021bi conversiile f\u0103r\u0103 a sparge banca<\/strong>, consulta\u021bi ghidul nostru detaliat despre cre\u0219terea ratelor de conversie.<\/p>\n\n\n\n<p><em>Shopify este una dintre cele mai competitive platforme pentru comer\u021bul electronic. Continua\u021bi s\u0103 citi\u021bi pentru a afla cum s\u0103 v\u0103 distinge\u021bi de concuren\u021b\u0103.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce este Rata de Conversie?<\/strong><\/h2>\n\n\n\n<p>Rata de conversie (CR) va fi dvs <strong>indicator cheie de performan\u021b\u0103 (KPI)<\/strong>. Indic\u0103 num\u0103rul de ac\u021biuni dorite \u00eentreprinse (achizi\u021bii \u00een cazul magazinelor online) fa\u021b\u0103 de num\u0103rul total de vizitatori.<\/p>\n\n\n\n<p>O cre\u0219tere constant\u0103 a conversiilor indic\u0103 faptul c\u0103 magazinul dvs. merge bine \u0219i c\u0103 face\u021bi totul corect. Dar dac\u0103 nu este cazul, v\u0103 sugerez s\u0103 verifica\u021bi<a href=\"https:\/\/vibetrace.com\/ro\/tag\/conversion-rate\/\"> <strong>baza de cuno\u0219tin\u021be privind ratele de conversie<\/strong><\/a> pentru a v\u0103 ajuta s\u0103 \u00een\u021belege\u021bi mai bine ce este CR, ce \u00eel afecteaz\u0103 \u0219i ce pa\u0219i pute\u021bi lua pentru a-l \u00eembun\u0103t\u0103\u021bi.<\/p>\n\n\n\n<p><em>Pentru a demara eforturile de optimizare a ratei de conversie, s\u0103 \u00eencepem cu preg\u0103tirea magazinului dvs. Shopify pentru succes.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cum s\u0103 v\u0103 preg\u0103ti\u021bi pentru a converti mai mult cu un magazin Shopify?<\/strong><\/h2>\n\n\n\n<p>Shopify este una dintre cele mai populare platforme pentru comer\u021bul electronic. D\u0103 putere mai mult dec\u00e2t<a href=\"https:\/\/www.fundera.com\/resources\/shopify-statistics\" target=\"_blank\" rel=\"noopener\"> <strong>un milion de magazine online<\/strong><\/a> pe tot globul. Afacerile din 175 de \u021b\u0103ri \u00eel folosesc pentru a ob\u021bine succes.<a href=\"https:\/\/www.demandsage.com\/shopify-statistics\/\" target=\"_blank\" rel=\"noopener\"> <strong>Aproape 650 de milioane de oameni<\/strong><\/a> au cump\u0103rat dintr-un magazin Shopify \u00een 2022. S-au \u00eent\u00e2mplat unele dintre ele pe magazinul t\u0103u online?<\/p>\n\n\n\n<p>Exist\u0103 o mul\u021bime de motive \u00een spatele acestor cifre. Ca platform\u0103 de comer\u021b electronic, Shopify ofer\u0103 o <strong>modalitate intuitiv\u0103 de a crea un magazin online<\/strong> f\u0103r\u0103 cuno\u0219tin\u021be tehnice anterioare sau o investi\u021bie masiv\u0103 \u00eentr-o echip\u0103 de dezvoltare. Deschiderea unui magazin Shopify se poate face cu doar c\u00e2teva clicuri.<\/p>\n\n\n\n<p>De la un consumator la un proprietar de afaceri \u2013 pasul este scurt, dar \u00ee\u0219i ascunde provoc\u0103rile. Iluzia de a crea at\u00e2t de repede un magazin te-ar putea l\u0103sa s\u0103 nu fii con\u0219tient de toate ingredientele care intr\u0103 <strong>men\u021binerea unui magazin Shopify de succes<\/strong>.<\/p>\n\n\n\n<p><em>Ce rost are s\u0103 ai unul dac\u0103 nu genereaz\u0103 v\u00e2nz\u0103ri?<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-boost-shopify-store-conversion-rates-878x1024.png\" alt=\"\" class=\"wp-image-21527\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-boost-shopify-store-conversion-rates-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-boost-shopify-store-conversion-rates-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-boost-shopify-store-conversion-rates-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-boost-shopify-store-conversion-rates-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-boost-shopify-store-conversion-rates.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>Succesul \u00eencepe chiar \u00eenainte de a v\u0103 deschide magazinul. Aici sunt <strong>aspecte cheie ale comer\u021bului electronic<\/strong> la care s\u0103 fii atent dac\u0103 vrei <strong>a lovit solul<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u0218terge\u021bi publicul \u021bint\u0103 \u0219i persoana cump\u0103r\u0103torului<\/strong><\/h3>\n\n\n\n<p>Acesta este punctul de plecare pentru orice afacere. Gandeste-te <strong>ce vrei sa vinzi<\/strong> pe magazinul dvs. Shopify. Sunte\u021bi \u00een afacerea de upciclare a mobilierului antic \u0219i ve\u021bi de\u021bine stoc? Sau ai de g\u00e2nd s\u0103 vinzi ceva pentru toat\u0103 lumea prin dropshipping?<\/p>\n\n\n\n<p>Asta te va ajuta <strong>identifica\u021bi-v\u0103 publicul \u021bint\u0103<\/strong> \u2013 exist\u0103 o mare diferen\u021b\u0103 \u00eentre v\u00e2nzarea de bunuri pentru a se negocia cump\u0103r\u0103tori \u0219i v\u00e2n\u0103torii de articole de lux. Aici trebuie s\u0103 fii clar cu privire la dou\u0103 lucruri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Public \u021bint\u0103<\/strong> \u2013 grupul specific de persoane cel mai probabil s\u0103 fie interesa\u021bi de bunurile pe care le vinde\u021bi. Acesta este un grup larg definit din \u00eentreaga popula\u021bie pe care \u00eel pute\u021bi defini \u00een func\u021bie de diver\u0219i factori, cum ar fi v\u00e2rsta, sexul, nivelul de venit, loca\u021bia \u0219i a\u0219a mai departe. Ca <strong>v\u0103 segmenta\u021bi baza de clien\u021bi<\/strong>.<br><\/li>\n\n\n\n<li><strong>Cump\u0103r\u0103tor Persona<\/strong> \u2013 acesta este un individ scos din publicul \u021bint\u0103. O faci ca \u0219i cum ai crea un personaj fictiv. Da\u021bi-le un nume, v\u00e2rst\u0103, ocupa\u021bie \u0219i interese. Identifica\u021bi-le durerile, c\u00e2\u0219tigurile pe care le doresc, locurile de munc\u0103 pe care trebuie s\u0103 le fac\u0103 \u0219i obiectivele lor. Astfel, v\u0103 pute\u021bi alinia marketingul \u0219i comunicarea cu acea personalitate \u0219i pute\u021bi \u00een\u021belege mai bine clientul.<\/li>\n<\/ul>\n\n\n\n<p>Odat\u0103 ce v\u0103 cunoa\u0219te\u021bi publicul \u021bint\u0103 \u0219i ave\u021bi clar cump\u0103r\u0103torul ideal, datorit\u0103 cre\u0103rii unei persoane de cump\u0103r\u0103tor, pute\u021bi <strong>isi dau seama usor<\/strong> cel mai bun mod de a v\u0103 servi produsele printr-un magazin Shopify.<\/p>\n\n\n\n<p><em>Asta m\u0103 duce la urm\u0103torul aspect cheie.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Magazin optimizat, receptiv \u0219i UX de calitate<\/strong><\/h3>\n\n\n\n<p>Pe m\u0103sur\u0103 ce via\u021ba noastr\u0103 de zi cu zi se digitalizeaz\u0103, <strong>dorim o experien\u021b\u0103 de utilizator mai bun\u0103<\/strong>. \u00cen calitate de clien\u021bi, ne dorim a <strong>interfa\u021b\u0103 de utilizare simpl\u0103, u\u0219or de navigat<\/strong> s\u0103 ne \u00eendrume pe o <strong>experien\u021b\u0103 de utilizator \u00eenc\u00e2nt\u0103toare \u0219i fluid\u0103<\/strong>.<\/p>\n\n\n\n<p>Acestea includ pagini de pornire accesibile, meniuri \u0219i categorii bine organizate \u0219i navigare simpl\u0103 \u2013 utilizatorii trebuie <strong>ob\u021bine ceea ce se a\u0219teapt\u0103<\/strong> ori de c\u00e2te ori dau clic pe undeva pe site-ul dvs.<\/p>\n\n\n\n<p>Tema dvs. este potrivit\u0103 pentru site-ul dvs.? Pute\u021bi elimina pa\u0219ii inutile dintre client \u0219i conversie? Este magazinul t\u0103u <strong>prietenos cu dispozitivele mobile \u0219i receptiv<\/strong>?<\/p>\n\n\n\n<p>A avea un site web optimizat pentru mobil este esen\u021bial dac\u0103 cau\u021bi succesul.<a href=\"https:\/\/www.insiderintelligence.com\/insights\/mobile-commerce-shopping-trends-stats\/\" target=\"_blank\" rel=\"noopener\"> Comer\u021b electronic mobil<\/a> reprezint\u0103 aproape 42% din v\u00e2nz\u0103rile totale de comer\u021b electronic \u0219i se a\u0219teapt\u0103 s\u0103 dep\u0103\u0219easc\u0103 43% \u00een 2023. Dac\u0103 nu v\u0103 pute\u021bi permite s\u0103 construi\u021bi o aplica\u021bie, asigura\u021bi-v\u0103 c\u0103 magazinul dvs. online este preg\u0103tit pentru mobil.<\/p>\n\n\n\n<p>Ace\u0219ti pa\u0219i v\u0103 vor ajuta s\u0103 ob\u021bine\u021bi performan\u021be excelente <strong>pe dispozitive mobile \u0219i desktop<\/strong>. Ceva care este obligatoriu dac\u0103 dori\u021bi ca magazinul dvs. Shopify s\u0103 fac\u0103 conversie. Vom acoperi doar asta \u00een sec\u021biunea urm\u0103toare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Pagini optimizate (viteza paginii)<\/strong><\/h3>\n\n\n\n<p>Viteza paginii este o condi\u021bie prealabil\u0103 pentru conversii.<a href=\"https:\/\/www.portent.com\/blog\/analytics\/research-site-speed-hurting-everyones-revenue.htm\" target=\"_blank\" rel=\"noopener\"> <strong>Un studiu al lui Portent<\/strong><\/a> demonstreaz\u0103 c\u0103 ratele de conversie <strong>scade cu 0,3% pentru fiecare secund\u0103 suplimentar\u0103<\/strong> a timpului de \u00eenc\u0103rcare. Cele mai mari rate de conversie se ob\u021bin pe magazinele online care au un timp de \u00eenc\u0103rcare cuprins \u00eentre 0 \u0219i 2 secunde.<\/p>\n\n\n\n<p>Viteza paginii este responsabil\u0103 pentru ambele <strong>SEO mai bun \u0219i experien\u021be de utilizator \u00eembun\u0103t\u0103\u021bite<\/strong>. Cu c\u00e2t mai mul\u021bi oameni abandoneaz\u0103 site-ul dvs. rapid \u0219i f\u0103r\u0103 conversie este un indiciu clar pentru Google, de exemplu, c\u0103 data viitoare motorul de c\u0103utare nu ar trebui s\u0103 v\u0103 serveasc\u0103 magazinul \u00een SERP.<\/p>\n\n\n\n<p>Cel mai simplu mod de a determina viteza paginii tale este s\u0103 folose\u0219ti propriul instrument Google - <strong>PageSpeed Insights<\/strong>. V\u0103 va oferi o idee general\u0103 despre ceea ce v\u0103 \u00eencetine\u0219te site-ul. M\u0103surile de baz\u0103 pe care le pute\u021bi lua \u00een calitate de proprietar de magazin Shopify includ:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alegerea unei teme u\u0219oare Shopify;<\/li>\n\n\n\n<li>Comprimarea imaginilor produselor pentru a crea fi\u0219iere de dimensiuni mai mici;<\/li>\n\n\n\n<li>Dezinstalarea oric\u0103ror aplica\u021bii Shopify pe care nu le utiliza\u021bi \u00een prezent;<\/li>\n\n\n\n<li>C\u0103utarea alternativelor de aplica\u021bii care combin\u0103 mai multe func\u021bii \u00eentr-o singur\u0103 solu\u021bie \u00een loc s\u0103 utilizeze mai multe aplica\u021bii.<\/li>\n<\/ul>\n\n\n\n<p>Ace\u0219tia sunt doar primii pa\u0219i <strong>cre\u0219terea ratelor de conversie \u00een magazinul dvs. Shopify<\/strong>. Mai jos, v\u0103 vom oferi o privire detaliat\u0103 asupra diferitelor aspecte ale afacerii dvs. de comer\u021b electronic online pe care le pute\u021bi \u00eembun\u0103t\u0103\u021bi pentru a cre\u0219te CR.<\/p>\n\n\n\n<p>Cre\u0219terea vitezei paginii, precum \u0219i aspectele de conversie la fa\u021ba locului pot fi uneori f\u0103cute numai de dezvoltatori. Dac\u0103 sunte\u021bi \u00een c\u0103utarea unor dezvoltatori Shopify de \u00eenalt\u0103 calitate, pute\u021bi accesa <a href=\"https:\/\/www.toptal.com\/shopify\" target=\"_blank\" rel=\"noopener\">Dezvoltatori Toptal Shopify<\/a> pagin\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Aspecte de \u00eembun\u0103t\u0103\u021bit pentru a cre\u0219te rata de conversie<\/strong><\/h2>\n\n\n\n<p>Optimizarea magazinului dvs. Shopify pentru o rat\u0103 de conversie mai mare este <strong>o sarcin\u0103 continu\u0103<\/strong>. Chiar dac\u0103 pute\u021bi seta fluxuri de lucru de automatizare \u0219i pute\u021bi utiliza diverse aplica\u021bii, totu\u0219i trebuie <strong>monitoriza\u021bi performan\u021ba campaniei dvs<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-boost-shopify-store-conversion-rate-878x1024.png\" alt=\"\" class=\"wp-image-21526\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-boost-shopify-store-conversion-rate-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-boost-shopify-store-conversion-rate-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-boost-shopify-store-conversion-rate-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-boost-shopify-store-conversion-rate-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/how-to-boost-shopify-store-conversion-rate.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p><em>Iat\u0103 elementele pe care ar trebui s\u0103 le \u00eembun\u0103t\u0103\u021bi\u021bi, \u00eempreun\u0103 cu c\u00e2teva idei despre cum, pentru a v\u0103 ajuta s\u0103 dezvolta\u021bi tactici personale de \u00eembun\u0103t\u0103\u021bire.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Colecta\u021bi datele clien\u021bilor<\/strong><\/h3>\n\n\n\n<p>Primul pas pentru a v\u0103 optimiza magazinul pentru conversii este colectarea de date viabile despre clien\u021bii dvs. Pute\u021bi face acest lucru cu aplica\u021bii Shopify robuste precum VibeTrace \u0219i \u00eencorporate<a href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\"> <strong>Platform\u0103 de date despre clien\u021bi<\/strong><\/a>.<\/p>\n\n\n\n<p><em>Astfel de instrumente v\u0103 ajut\u0103 s\u0103 ob\u021bine\u021bi informa\u021bii valoroase despre clien\u021bii dvs., inclusiv date despre evenimente.<\/em><\/p>\n\n\n\n<p>Datele despre evenimente ofer\u0103 cheia \u00een\u021belegerii <strong>modul \u00een care oamenii interac\u021bioneaz\u0103 cu site-ul dvs<\/strong>. C\u00e2nd culege\u021bi astfel de informa\u021bii, pute\u021bi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitoriza\u021bi vizitele la fa\u021ba locului <a href=\"https:\/\/vibetrace.com\/ro\/noi-vs-vizitatori-reveniti\/\" data-type=\"post\" data-id=\"20545\">vizitatori noi \u0219i care revin<\/a>;<\/li>\n\n\n\n<li>Concluzii despre c\u0103l\u0103toriile clien\u021bilor lor \u0219i stadiul \u00een care se afl\u0103;<\/li>\n\n\n\n<li>Aduna\u021bi informa\u021bii despre produsele din co\u0219ul lor pentru a reduce abandonul co\u0219ului \u0219i lansa\u021bi oferte \u0219i ferestre pop-up pentru a cre\u0219te valoarea medie a comenzii;<\/li>\n\n\n\n<li>Monitorizeaz\u0103 site-ul \u0219i comportamentul de cump\u0103rare al clien\u021bilor;<\/li>\n\n\n\n<li>Colecta\u021bi date despre interac\u021biunile cu campaniile de marketing.<\/li>\n<\/ul>\n\n\n\n<p>Datele despre evenimente de acest fel \u00eei ajut\u0103 pe marketerii \u0219i pe proprietarii de afaceri s\u0103 \u00een\u021beleag\u0103 ce <strong>obiec\u021bii \u0219i obstacole<\/strong> ar putea fi acolo.<\/p>\n\n\n<div class=\"gb-container gb-container-14ed92c3\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-b1978215 gb-headline-text\">Ave\u021bi nevoie de ajutor cu Platforma dvs. de date despre clien\u021bi?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-3a57dbeb gb-headline-text\">Baza de date clien\u021bi este baza pentru campanii de marketing de succes. Permite\u021bi-ne s\u0103 v\u0103 ar\u0103t\u0103m ce putem face pentru cre\u0219terea reten\u021biei \u0219i a veniturilor.<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-d6d31736\">\n\n<a class=\"gb-button gb-button-8e1191c7 gb-button-text vt-contact vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/platforma-date-client\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><em>Exist\u0103 prea mul\u021bi pa\u0219i care duc la finalizarea comenzii? Viteza de \u00eenc\u0103rcare a paginii dvs. este prea mic\u0103? Ceea ce \u00eempiedic\u0103 experien\u021ba utilizatorului \u00eentr-un mod care \u00eei \u00eempiedic\u0103 s\u0103 fac\u0103 conversie \u0219i a\u0219a mai departe.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Personaliza\u021bi campaniile \u0219i recomand\u0103rile de produse<\/strong><\/h3>\n\n\n\n<p>Dup\u0103 ob\u021binerea, segmentarea \u0219i \u00een\u021belegerea datelor, al doilea cel mai important aspect de luat \u00een considerare este utilizarea <strong>personalizare \u00een magazinul dvs. Shopify<\/strong> \u0219i \u00een campaniile dvs. Utiliza\u021bi informa\u021biile pe care le aduna\u021bi pentru a r\u0103spunde clien\u021bilor individuali.<\/p>\n\n\n\n<p>Pute\u021bi realiza acest lucru \u00een mai multe moduri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Servi\u021bi con\u021binut personalizat \u00een magazin<\/strong> \u2013 modificarea dinamic\u0103 a con\u021binutului v\u0103 permite s\u0103 afi\u0219a\u021bi articolele vizualizate recent, adesea cump\u0103rate \u00eempreun\u0103 cu produse cu aplica\u021bii precum <a href=\"https:\/\/apps.shopify.com\/frequently-bought-together\" target=\"_blank\" rel=\"noopener\">Frecvent Cumparata \u00cempreun\u0103<\/a>, C\u0103ut\u0103ri recomandate, Categorii recomandate etc.<br><\/li>\n\n\n\n<li><strong>Ofer\u0103 reduceri \u0219i promo\u021bii personalizate<\/strong> \u2013 cei mai valoro\u0219i clien\u021bi ai t\u0103i sunt cei fideli. Pentru a le \u00eencuraja comportamentul de cump\u0103rare, pute\u021bi folosi datele pentru a-i identifica \u0219i a oferi promo\u021bii personalizate, cum ar fi 2 pentru 1, reduceri la fiecare a doua achizi\u021bie \u0219i chiar puncte de fidelitate \u0219i participare la programe de fidelitate.<\/li>\n<\/ul>\n\n\n\n<p>Aceste abord\u0103ri personalizate merg bine cu a<a href=\"https:\/\/vibetrace.com\/ro\/produs-recomandari-motor\/\"> <strong>motor de recomandari de produse<\/strong><\/a> ca cel care vine cu VibeTrace. Acele motoare folosesc <strong>\u00eenv\u0103\u021bare automat\u0103 \u0219i algoritmi puternici<\/strong> s\u0103 analizeze comportamentul clien\u021bilor \u0219i modelele de cump\u0103r\u0103turi pentru a face recomand\u0103ri relevante pentru produse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Crea\u021bi pagini de destina\u021bie personalizate<\/strong><\/h3>\n\n\n\n<p>Personalizarea site-ului web \u0219i con\u021binutul personalizat care se modific\u0103 dinamic sunt instrumente CRO puternice. Prin aceast\u0103 abordare, pute\u021bi ob\u021bine:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>UX \u00eembun\u0103t\u0103\u021bit (experien\u021b\u0103 utilizator)<\/strong> \u2013 continutul web personalizat raspunde dorintei de personalizare a clientului. C\u00e2nd personaliza\u021bi magazinul Shopify \u00een func\u021bie de preferin\u021bele individuale, \u00eembun\u0103t\u0103\u021bi\u021bi experien\u021ba general\u0103, o face\u021bi mai relevant\u0103 \u0219i mai captivant\u0103 \u0219i, ca rezultat, ob\u021bine\u021bi rate de conversie mai mari.<br>z<\/li>\n\n\n\n<li><strong>Fidelizare \u00eembun\u0103t\u0103\u021bit\u0103 a clien\u021bilor<\/strong> \u2013 clien\u021bii fideli sunt cel mai de pre\u021b bun al t\u0103u. C\u00e2nd utiliza\u021bi personalizarea \u0219i personaliza\u021bi paginile de destina\u021bie, pute\u021bi genera mai mul\u021bi clien\u021bi poten\u021biali \u0219i pute\u021bi transforma treptat vizitatorii pentru prima dat\u0103 \u00een clien\u021bi fideli, pur \u0219i simplu pentru c\u0103 cu fiecare vizit\u0103, experien\u021ba lor va fi mai bun\u0103.<\/li>\n<\/ul>\n\n\n\n<p>Acest lucru se datoreaz\u0103 datelor pe care le aduna\u021bi \u0219i le utiliza\u021bi pentru a efectua personalizarea web:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Date partajate<\/strong> \u2013 cum ar fi numele, v\u00e2rsta, loca\u021bia, dorin\u021bele, cerin\u021bele \u0219i interesele;<\/li>\n\n\n\n<li><strong>Date sugerate<\/strong> \u2013 \u00een func\u021bie de comportamentul lor pe site-ul dvs., de la paginile vizitate p\u00e2n\u0103 la c\u0103ut\u0103rile \u0219i clicurile pe produse pe care le fac;<\/li>\n<\/ol>\n\n\n\n<p>Acestea combinate v\u0103 permit s\u0103 ob\u021bine\u021bi informa\u021bii utile prin <strong>modelarea contextului clientului<\/strong>. Datorit\u0103 acestui lucru, pute\u021bi \u00eencepe s\u0103 servi\u021bi <strong>con\u021binut \u0219i produse mai relevante<\/strong> la vizitatorii reveni\u021bi pe care \u00eei cunoa\u0219te\u021bi mai bine. Pute\u021bi <strong>cartografiaz\u0103 c\u0103l\u0103toria lor<\/strong>,<strong> cere feedback<\/strong>, \u0219i <strong>alinia\u021bi-v\u0103 CTA-urile \u0219i promo\u021biile<\/strong> cu contextul lor.<\/p>\n\n\n\n<p>Dac\u0103 cineva a citit ghidul de stil al e\u0219arfelor din ca\u0219mir pe blogul t\u0103u, nu-l tachina doar cu 15% de la prima comand\u0103. Crea\u021bi o fereastr\u0103 pop-up care anun\u021b\u0103 cea mai recent\u0103 selec\u021bie de e\u0219arfe de ca\u0219mir pe care le pot cump\u0103ra cu o reducere de 15%.<\/p>\n\n\n\n<p><em>Asta m\u0103 duce direct la urm\u0103torul element valoros de \u00eembun\u0103t\u0103\u021bit.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Ad\u0103uga\u021bi ferestre pop-up<\/strong><\/h3>\n\n\n\n<p>Pop-up-urile sunt instrumente excelente pentru <strong>atragerea vizitatorilor<\/strong>, <strong>generarea de lead-uri<\/strong>, \u0219i <strong>stimularea v\u00e2nz\u0103rilor<\/strong> pe magazinul dvs. Shopify. Ei sunt un <strong><a href=\"https:\/\/vibetrace.com\/ro\/software-de-personalizare-web\/\" data-type=\"page\" data-id=\"14370\">element de personalizare a site-ului web<\/a><\/strong> \u0219i ofer\u0103 o \u00eentors\u0103tur\u0103 juc\u0103u\u0219\u0103 c\u0103l\u0103toriei clientului.<\/p>\n\n\n\n<p>C\u00e2nd un nou vizitator ajunge pe site-ul dvs., pute\u021bi utiliza <strong>ferestre pop-up tradi\u021bionale<\/strong> pentru a le oferi un cod de cupon. Folosi\u021bi-le oric\u00e2nd dori\u021bi <strong>\u00eencurajeaz\u0103 vizitatorii care revin<\/strong> pentru a face o achizi\u021bie. Po\u021bi chiar <strong>gamifica-le<\/strong> cu ferestre pop-up precum Lucky Wheel.<\/p>\n\n\n\n<p>Ferestrele pop-up sunt o strategie popular\u0103 pentru <strong>prevenirea abandonului c\u0103ruciorului<\/strong> \u0219i \u00eempiedica\u021bi oamenii s\u0103 v\u0103 lase magazinul. Acestea sunt numite <strong>ferestre pop-up cu intentia de iesire<\/strong>. Le proiecta\u021bi astfel \u00eenc\u00e2t s\u0103 apar\u0103 exact \u00een momentul \u00een care vizitatorul \u00eencearc\u0103 s\u0103 v\u0103 \u00eenchid\u0103 site-ul.<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">Vrei s\u0103 fii la curent cu Marketingul?<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">Abona\u021bi-v\u0103 la buletinul nostru informativ Retail CX!<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">R\u0103m\u00e2ne\u021bi conectat cu ceea ce este cu adev\u0103rat important pentru a v\u0103 optimiza veniturile digitale.<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"Adresa de e-mail\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"Nume\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">Abona\u021bi-m\u0103<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"ro\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">F\u0103c\u00e2nd clic pe butonul, accepta\u021bi <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/ro\/termeni-si-conditii\/\" target=\"_blank\">termeni si conditii<\/a>. De asemenea, va trebui s\u0103 v\u0103 confirma\u021bi adresa de e-mail.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>Acesta este momentul potrivit pentru afi\u0219are <strong>o ofert\u0103 conving\u0103toare<\/strong> care va men\u021bine clientul \u00een magazinul dvs. \u0219i va oferi un stimulent pentru a finaliza o achizi\u021bie.<\/p>\n\n\n\n<p>C\u00e2nd crea\u021bi ferestre pop-up cu aplica\u021bii robuste precum VibeTrace, v\u0103 pute\u021bi baza <strong>mai multe scenarii<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Colectarea e-mailurilor;<\/li>\n\n\n\n<li>Ferestre pop-up cu intentia de iesire;<\/li>\n\n\n\n<li>Recomandari de produse;<\/li>\n\n\n\n<li>Fereastr\u0103 pop-up de respingere a produsului;<\/li>\n\n\n\n<li>\u00cendr\u0103gita Roata Norocoas\u0103 \u0219i multe altele.<\/li>\n<\/ul>\n\n\n\n<p>Asigura\u021bi-v\u0103 c\u0103 ave\u021bi un <strong>oferta atractiva<\/strong>, F\u0103-\u021bi <strong>mesaj clar<\/strong>, \u0219i ad\u0103uga\u021bi a <strong>\u0219terge\u021bi CTA<\/strong> pentru a ajuta clien\u021bii s\u0103 fac\u0103 urm\u0103torul pas cu u\u0219urin\u021b\u0103. Pute\u021bi oferi orice \u2013 de la livrare gratuit\u0103 dac\u0103 finalizeaz\u0103 o comand\u0103 \u00een urm\u0103toarele 15 minute p\u00e2n\u0103 la diverse reduceri dac\u0103 ac\u021bioneaz\u0103 acum. Exist\u0103 o mul\u021bime de aplica\u021bii pe care le pute\u021bi folosi ca <a href=\"https:\/\/apps.shopify.com\/privy\" target=\"_blank\" rel=\"noopener\">Privat<\/a> \u0219i <a href=\"https:\/\/apps.shopify.com\/rivo-email-popups\" target=\"_blank\" rel=\"noopener\">Popup-uri Rivo<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Ad\u0103uga\u021bi notific\u0103ri push<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/ro\/web-push-notificari-automatizare\/\" data-type=\"page\" data-id=\"14341\">Notific\u0103ri<\/a> v\u0103 permit s\u0103 v\u0103 acoperi\u021bi toate bazele \u0219i s\u0103 fi\u021bi p<strong>resentite \u00een fiecare canal de comunicare<\/strong>. Mai devreme sau mai t\u00e2rziu, vizitatorii \u0219i clien\u021bii t\u0103i vor p\u0103r\u0103si site-ul t\u0103u. Pute\u021bi utiliza notific\u0103rile push cu aplica\u021bii precum <a href=\"https:\/\/apps.shopify.com\/pushowl?ot=11442b3b-6787-4d98-98d5-3106b37f2599&amp;search_id=7242c4b5-9235-4a83-b24d-317234fe4e8d&amp;surface_detail=web+personalization&amp;surface_inter_position=1&amp;surface_intra_position=1&amp;surface_type=search_ad\" target=\"_blank\" rel=\"noopener\">PushOwl<\/a> ca instrument pentru <strong>reangaja\u021bi \u0219i re\u021binti\u021bi oamenii<\/strong>.<\/p>\n\n\n\n<p>Avem r\u0103sf\u0103\u021bat de alegere \u0219i exist\u0103 sute de mii de magazine online din care putem r\u0103sfoi \u0219i cump\u0103ra. Nu ar fi surprinz\u0103tor dac\u0103 oamenii ar uita de magazinul dvs. Shopify, mai ales dac\u0103 v-a\u021bi le\u0219inat s\u0103 v\u0103 construi\u021bi marca.<\/p>\n\n\n\n<p>Notific\u0103rile push ofer\u0103 o modalitate excelent\u0103 de a face acest lucru <strong>r\u0103m\u00e2i \u00een fruntea min\u021bii abona\u021bilor t\u0103i<\/strong> \u0219i men\u021bine-i activi. Pute\u021bi folosi acest canal pentru a trimite promo\u021bii conving\u0103toare \u0219i coduri de cupon sensibile la timp.<\/p>\n\n\n\n<p>Proprietarii de magazine pot folosi o mul\u021bime de date pentru a crea <strong>notific\u0103ri push relevante<\/strong> referitor la produsele pe care clien\u021bii le-au r\u0103sfoit, ad\u0103ugate \u00een listele lor de Favorite sau chiar p\u0103strate \u00een co\u0219.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Crea\u021bi automatizare de marketing prin e-mail<\/strong><\/h3>\n\n\n\n<p>\u00cencepe\u021bi s\u0103 v\u0103 cre\u0219te\u021bi lista de marketing prin e-mail din prima zi pentru a cre\u0219te conversiile. Cu aplica\u021bii precum VibeTrace, pute\u021bi crea <strong>fluxurile de lucru de automatizare a marketingului prin e-mail<\/strong>. Viza\u021bi diferite segmente cu mesaje personalizate \u0219i utiliza\u021bi declan\u0219atoare pentru a v\u0103 bucura de o abordare f\u0103r\u0103 m\u00e2ini.<\/p>\n\n\n\n<p>Marketingul prin e-mail face parte din<a href=\"https:\/\/vibetrace.com\/ro\/marketing-automatizare-fluxuri-de-lucru-shopify\/\"> <strong>fluxurile de lucru de automatizare a marketingului<\/strong><\/a> pute\u021bi ad\u0103uga la magazinul dvs. Shopify atunci c\u00e2nd utiliza\u021bi aplica\u021bii precum <a href=\"https:\/\/apps.shopify.com\/klaviyo-email-marketing\" target=\"_blank\" rel=\"noopener\">Klaviyo<\/a> \u0219i <a href=\"https:\/\/apps.shopify.com\/automizely-messages\" target=\"_blank\" rel=\"noopener\">Automatizat<\/a>. \u00cel po\u021bi folosi pentru a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bun venit noilor clien\u021bi \u0219i abona\u021bi;<\/li>\n\n\n\n<li>Recupereaz\u0103 c\u0103rucioarele abandonate;<\/li>\n\n\n\n<li>Reatrage\u021bi vizitatorii inactivi;<\/li>\n\n\n\n<li>Upsell \u0219i cross-sell clien\u021bi existen\u021bi;<\/li>\n\n\n\n<li>Aduna\u021bi feedback-ul clien\u021bilor \u0219i recenzii pentru produsele dvs.;<\/li>\n\n\n\n<li>Hr\u0103ni\u021bi-v\u0103 clien\u021bii poten\u021biali.<\/li>\n<\/ul>\n\n\n<div class=\"gb-container gb-container-7b568b8d\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-88b6c416 gb-headline-text\">Ai nevoie de ajutor cu marketingul prin e-mail?<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-01d03e37 gb-headline-text\">Oferim servicii gestionate de la strategie, p\u00e2n\u0103 la implementare \u0219i urm\u0103rire. De obicei, ob\u021bine\u021bi o cre\u0219tere de 15-25% a rezultatelor. S\u0103 vedem cum te putem ajuta!<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-b6496486\">\n\n<a class=\"gb-button gb-button-4f70dbbd gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/ro\/servicii-de-marketing-automatizare\/\">Afl\u0103 mai multe<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p><em>\u0218i, ca rezultat, cre\u0219te\u021bi rata de conversie.<\/em><\/p>\n\n\n\n<p>Tot ceea ce am discutat este posibil atunci c\u00e2nd utiliza\u021bi aplica\u021biile potrivite. Mai jos, vom detalia <strong>optimizare pe pagin\u0103<\/strong> \u2013 inclusiv lucruri pe care le pute\u021bi face \u00eenainte de a v\u0103 lansa site-ul web \u0219i de a crea liste cu clien\u021bii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. Optimizare pe pagin\u0103<\/strong><\/h3>\n\n\n\n<p>CRO nu se termin\u0103 cu utilizarea aplica\u021biei potrivite pentru sarcina de marketing potrivit\u0103. <a href=\"https:\/\/vibetrace.com\/ro\/creste-rata-de-conversie\/\" data-type=\"page\" data-id=\"111\">Optimizare pe pagin\u0103<\/a> va afecta <strong>mai multe aspecte ale afacerii dvs. Shopify<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Este <strong>SEO \u0219i performan\u021b\u0103<\/strong> \u00een rezultatele c\u0103ut\u0103rii precum cele din Google;<\/li>\n\n\n\n<li>The <strong>experien\u021ba utilizatorului<\/strong> clien\u021bii au;<\/li>\n\n\n\n<li>The <strong>Rata de conversie<\/strong> te astepti fata de cel pe care il poti realiza.<\/li>\n<\/ul>\n\n\n\n<p>Optimizarea pe pagin\u0103 face o diferen\u021b\u0103 enorm\u0103 pentru rentabilitatea investi\u021biei \u0219i rezultatele finale. De aceea, mai jos g\u0103si\u021bi o list\u0103 a <strong>lucruri esen\u021biale pe care le po\u021bi face<\/strong> pentru a v\u0103 optimiza magazinul Shopify:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Optimiza\u021bi viteza de \u00eenc\u0103rcare a paginii site-ului <\/strong>&#8211;<strong> <\/strong>testa\u021bi-v\u0103 site-ul cu PageSpeed Insights chiar acum \u0219i vede\u021bi cum func\u021bioneaz\u0103 at\u00e2t pe dispozitivele mobile, c\u00e2t \u0219i pe cele desktop. \u0218i optimiza\u021bi-v\u0103 site-ul pentru vitez\u0103. Pute\u021bi g\u0103si chiar \u0219i aplica\u021bii Shopify precum <a href=\"https:\/\/apps.shopify.com\/page-speed-booster\" target=\"_blank\" rel=\"noopener\">HOHOTE<\/a> sa te ajut.<\/li>\n\n\n\n<li><strong>Proiectarea paginii de testare A\/B<\/strong> \u2013 paginile de destina\u021bie, temele \u0219i chiar \u0219i culorile pe care le utiliza\u021bi v\u0103 vor afecta rezultatele finale. Utiliza\u021bi testarea A\/B pentru a determina care func\u021bioneaz\u0103 cel mai bine pentru afacerea dvs. \u0219i pentru publicul \u021bint\u0103.<\/li>\n\n\n\n<li><strong>Utiliza\u021bi h\u0103r\u021bile termice \u0219i \u00eenregistr\u0103rile de sesiuni pentru a descoperi problemele de utilizare<\/strong> \u2013 instrumente precum Hotjar Heatmaps v\u0103 pot ajuta s\u0103 colecta\u021bi date despre comportamentul utilizatorilor pentru a v\u0103 ajuta s\u0103 vede\u021bi cum interac\u021bioneaz\u0103 vizitatorii cu site-ul dvs. Acest lucru v\u0103 permite s\u0103 identifica\u021bi problemele de utilizare, cum ar fi culorile incompatibile, fonturile care nu pot fi citite, indemnurile lips\u0103 sau care nu se pot face clic, problemele de pe pagina de finalizare a achizi\u021biei \u0219i a\u0219a mai departe.<\/li>\n\n\n\n<li><strong>Ofer\u0103 asisten\u021b\u0103, inclusiv chat live <\/strong>\u2013 face\u021bi ca afacerea dvs. s\u0103 fie u\u0219or de accesat cu asisten\u021b\u0103 pentru clien\u021bi de calitate \u0219i op\u021biuni de chat live. Disponibilitatea face parte din oferirea unei experien\u021be de utilizator \u00eenc\u00e2nt\u0103toare.<\/li>\n\n\n\n<li><strong>Utiliza\u021bi dovada social\u0103<\/strong> \u2013 permite\u021bi recenzii despre produsele dvs. cu aplica\u021bii precum <a href=\"https:\/\/apps.shopify.com\/rivyo-product-review\" target=\"_blank\" rel=\"noopener\">Rivyo<\/a> \u0219i s\u0103-\u0219i demonstreze calitatea clien\u021bilor prin intermediul lor. Eviden\u021bia\u021bi serviciul de asisten\u021b\u0103 pentru clien\u021bi \u0219i livrare prin m\u0103rturii. Folosi\u021bi-v\u0103 listele de marketing prin e-mail pentru a aduna feedback autentic \u0219i autentic.<\/li>\n\n\n\n<li><strong>Caracteristic\u0103 con\u021binut generat de utilizatori (UGC)<\/strong> \u2013 clien\u021bii au \u00eencredere \u00een al\u021bi clien\u021bi. Profita\u021bi de UGC pe care clien\u021bii dvs. le partajeaz\u0103 cu aplica\u021bii precum <a href=\"https:\/\/apps.shopify.com\/yotpo-social-reviews\" target=\"_blank\" rel=\"noopener\">Yotpo<\/a> \u0219i <a href=\"https:\/\/apps.shopify.com\/product-reviews-addon\" target=\"_blank\" rel=\"noopener\">\u0218tampilat<\/a> pentru a prezenta utilizarea \u0219i aplicarea bunurilor dvs. \u00een via\u021ba real\u0103.<\/li>\n\n\n\n<li><strong>Oferi\u021bi transport gratuit sau reduceri la comenzile peste o anumit\u0103 sum\u0103<\/strong> \u2013 o modalitate excelent\u0103 de a \u00eencuraja clien\u021bii s\u0103 genereze valori medii mai mari ale comenzilor.<\/li>\n\n\n\n<li><strong>Face\u021bi un proces de plat\u0103 simplu \u0219i intuitiv <\/strong>\u2013 oferi\u021bi clien\u021bilor posibilitatea de a efectua plata cu o singur\u0103 atingere. Aplica\u021biile precum Shop Pay le permit s\u0103 salveze informa\u021biile de cump\u0103rare \u0219i s\u0103 le completeze automat. Clien\u021bilor le place s\u0103 creeze conturi exact din acest motiv \u2013 pentru a evita reintroducerea datelor cu fiecare nou\u0103 achizi\u021bie.<\/li>\n<\/ol>\n\n\n\n<p>Trebuie s\u0103 faci toate astea? Raspunsul este da. Optimizarea ratei de conversie poate fi complicat\u0103 \u0219i consumatoare de timp dac\u0103 nu utiliza\u021bi instrumentele potrivite, dar <strong>rezultatele merita<\/strong>.<\/p>\n\n\n\n<p><em>\u0218i vorbind despre rezultate, s\u0103 arunc\u0103m o privire rapid\u0103 la ce s\u0103 urm\u0103rim \u00een timp ce \u00eencheiem articolul de ast\u0103zi.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00cen concluzie: Rat\u0103 de conversie bun\u0103 spre care s\u0103 urm\u0103ri\u021bi<\/strong><\/h2>\n\n\n\n<p>Rata medie de conversie cu am\u0103nuntul este de aproximativ 3%. \u00cen prezent, CR mediu pentru proprietarii de magazine Shopify este de aproximativ 2%.<a href=\"https:\/\/www.shopify.com\/blog\/email-marketing\" target=\"_blank\" rel=\"noopener\"> <strong>Marketingul prin e-mail este canalul cu cea mai mare conversie<\/strong><\/a> cu 4.29%, urmat \u00eendeaproape de c\u0103utare cu 3% \u0219i 2.9% la achizi\u021bii directe.<\/p>\n\n\n\n<p>Dac\u0103 dori\u021bi s\u0103 v\u0103 clasa\u021bi \u00een<a href=\"https:\/\/popupsmart.com\/blog\/shopify-conversion-rate-statistics\" target=\"_blank\" rel=\"noopener\"> <strong>top 20% al magazinelor Shopify<\/strong><\/a>, urm\u0103ri\u021bi o rat\u0103 de conversie de cel pu\u021bin 3,7%. Magazinele din top 10% au un CR mai mare de 5%. Pentru a v\u0103 apropia chiar \u0219i de la distan\u021b\u0103, ar trebui s\u0103 aplica\u021bi toate instrumentele \u0219i tacticile disponibile pentru a v\u0103 cre\u0219te ratele de conversie, a\u0219a cum este descris mai sus.<\/p>\n\n\n\n<p>CRO este rezultatul multor <strong>experimentare, analiz\u0103 \u0219i testare<\/strong> a diverselor strategii. \u00cencearc\u0103 o<a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\"> <strong>aplica\u021bie versatil\u0103 precum VibeTrace<\/strong><\/a> \u0219i \u00eencepe\u021bi s\u0103 v\u0103 optimiza\u021bi rata de conversie ast\u0103zi. \u00cencepe cu a <strong>Prob\u0103 gratuit\u0103 de 14 zile<\/strong>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aplica\u021bii men\u021bionate:<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-to-boost-coonversion-rate-878x1024.png\" alt=\"\" class=\"wp-image-21525\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-to-boost-coonversion-rate-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-to-boost-coonversion-rate-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-to-boost-coonversion-rate-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-to-boost-coonversion-rate-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/05\/applications-to-boost-coonversion-rate.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>Recomand\u0103ri de produs: <a href=\"https:\/\/apps.shopify.com\/frequently-bought-together\" target=\"_blank\" rel=\"noopener\">Frecvent Cumparata \u00cempreun\u0103<\/a><\/p>\n\n\n\n<p>PopU-uri: <a href=\"https:\/\/apps.shopify.com\/privy\" target=\"_blank\" rel=\"noopener\">Privat<\/a>, <a href=\"https:\/\/apps.shopify.com\/rivo-email-popups\" target=\"_blank\" rel=\"noopener\">Popup-uri Rivo<\/a><\/p>\n\n\n\n<p>Notific\u0103ri: <a href=\"https:\/\/apps.shopify.com\/pushowl?ot=11442b3b-6787-4d98-98d5-3106b37f2599&amp;search_id=7242c4b5-9235-4a83-b24d-317234fe4e8d&amp;surface_detail=web+personalization&amp;surface_inter_position=1&amp;surface_intra_position=1&amp;surface_type=search_ad\" target=\"_blank\" rel=\"noopener\">PushOwl<\/a><\/p>\n\n\n\n<p>Automatizare e-mail: <a href=\"https:\/\/apps.shopify.com\/klaviyo-email-marketing\" target=\"_blank\" rel=\"noopener\">Klaviyo<\/a>, <a href=\"https:\/\/apps.shopify.com\/automizely-messages\" target=\"_blank\" rel=\"noopener\">Automatizat<\/a>, <a href=\"https:\/\/apps.shopify.com\/vibetrace-marketing-automation\" target=\"_blank\" rel=\"noopener\">Vibetrace<\/a><\/p>\n\n\n\n<p>Optimizarea vitezei paginii: <a href=\"https:\/\/apps.shopify.com\/page-speed-booster\" target=\"_blank\" rel=\"noopener\">HOHOTE<\/a><\/p>\n\n\n\n<p>Dovada social\u0103 \u0219i recenzii: <a href=\"https:\/\/apps.shopify.com\/rivyo-product-review\" target=\"_blank\" rel=\"noopener\">Rivyo<\/a><br><br>UGC \u0219i recenzii: <a href=\"https:\/\/apps.shopify.com\/yotpo-social-reviews\" target=\"_blank\" rel=\"noopener\">Yotpo<\/a>, <a href=\"https:\/\/apps.shopify.com\/product-reviews-addon\" target=\"_blank\" rel=\"noopener\">\u0218tampilat<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Unul dintre indicatorii cheie ai succesului ast\u0103zi este a\u0219a-numita rat\u0103 de conversie. Fie c\u0103 sunt micro... <a title=\"Rata de conversie Shopify: Cum s\u0103 o cre\u0219te\u021bi \u00een 2023?\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/ro\/rata-de-conversie-shopify\/\" aria-label=\"Cite\u0219te mai multe despre Rata de conversie Shopify: Cum s\u0103 o spore\u0219ti \u00een 2023?\"> <\/a><\/p>","protected":false},"author":9,"featured_media":21476,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[60,86,105],"class_list":["post-21461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-info","tag-conversion-rate","tag-level3","tag-shopify-marketing-automation","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/comments?post=21461"}],"version-history":[{"count":2,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21461\/revisions"}],"predecessor-version":[{"id":25752,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/posts\/21461\/revisions\/25752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media\/21476"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/media?parent=21461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/categories?post=21461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/ro\/wp-json\/wp\/v2\/tags?post=21461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}